B rand I den t i t y G uidelines
Logo Usage
Logo Framework
The Lunairo logo consists of the wordmark in the letter A .
Typeface
The Termina Demi applies to Lunairo.
Logo Usage
Logo Proportions
The Lunairo logo must appear in the specified proportions and colors. The individual design elements should not be scaled or repositioned.
White Space
The Lunairo logo traditionally sits on a white background with a margin equal to the height and width of the letter “O” from the Lunairo logo on every edge. The margin prevents other objects or design elements to come in contact with the logo. This standard is also in place to maintain an appropriate margin space with the logo is resized. The result is a clean, uncluttered space around the logo.
Minimum Size
When the logo is reduced, there is a point at which it becomes ineffective. The Lunairo logo should not be reproduced smaller than the minimum recommended size of 1 inch in width for printing materials.
Minimum Size
1 inch width
Color Palette
Corporate Colors
Consistent use of color across all media is essential to the integrity of the Lunairo identity. Below are the approved color variations for print (CMYK) and web (RGB) formats. Note that no other color specifications should be utilized. Do not change color tints or shades of the logo elements, regardless if they are within the OakTree color palette or not.
Note: The colors, CMYK and RGB breakdowns shown on this page and throughout these guidelines, have not been evaluated by PANTONE®, Inc. for accuracy and may not match the PANTONE Color Standards. For accurate PANTONE Color Standards refer to the current edition of the PANTONE formula guide. PANTONE is the property of Pantone, Inc.
The CMYK, RGB, and Hex values were optained from the PANTONE® website as a form or reference.
Please visit: www.pantone.com
Full Color
White Background
Color Palette Acceptable Primary Logo
The primary Lunairo logo may be used on any medium with a white background.
White Color Background
Acceptable Secondary Logo
The following examples demonstrate a broad range of background applications.
Grayscale
White Background
White
Black Background
Black
White Background
Logo too small
Brand Integrity Incorrect Applications
The functional and aesthetic aspect of the logo has been established. Altering the Lunairo colors or proportions fractionalize the brand identity and reduce brand recognition.
Do not use the logo on a dark background
Lorem ipsum dolor sit amet consectectuer adi
Do not intrude on the visual space of the logo
Lorem ipsum dolor sit amet consectectuer adi
Lorem ipsum dolor sit amet consectectuer adi
Insufficient background contrast