EXECUTIVE SUMMARY The Executive Surf Club is an iconic venue for live music, good food, and is loved by the locals of the Corpus Christi area. They are very involved with their community, they provide many opportunities for people to come together for a cause, and they support local music bands by providing free shows. However, their current website does not give the same emotional quality that the restaurant provides to their customers. It has no feeling, it lacks information, and it does not capture the true essence of the place that merges all things “rad” about living on the Southern Gulf Coast. It does not embody what the Executive Surf Club is known for, and by doing so, it devalues the importance of the restaurant. In order to solve this problem, I relied on both the actual experience I had when I visited the Executive Surf Club on many occasions as well as their social media pages. It is surprising that their social media pages have so much more information about them and show their true character rather than their own website. I also relied on reviews from customers and travel sites. I compiled all of this information in order to create something that merged the surf culture of Corpus Christi with the live music scene and Waterstreet Market Area. I made the website into an iconic, or vintage, gallery of memories through use of illustrations, photos, and text. I relied more on illustrations as the Executive Surf Club is a fun place to be: friendly, laid-back, and easy-going. Their walls and tables are scribbled on by all the visitors, they have surfboard tables, a giant tackle sculpture hanging above their bar, and a sculpture of a windsurfer busting out of a wall. They have numerous photos of surfing, music, and events as decoration. I wanted to show how fun it is to be there and enjoy being able to relax, sit back after a hard day’s work, have a few laughs, and unwind. The Executive Surf Club is truly a unique place to visit and so I captured those feelings in the illustrations of the website to bring in visitors who want to have a fun, awesome, and amazing experience. The Executive Surf Club’s motto is “We Love Where We Live,” and therefore my goal is to make visitors want to feel the same way.
TABLE OF CONTENTS 1 - DEFINE 1A - DISCOVERY 1B - DESIGN STAGE
P. 1-3 P. 5-6
2 - RESEARCH 2A.1 - SWOT ANALYSIS 2A.2 - COMPETITORS 2B.1 - TARGET AUDIENCE 2B.2.1 - PERSONA 2B.2.1 - KEY GOALS 2C.1 - PERSONALITY TRAITS & ARCHETYPE 2C.2 - MOOD BOARD 2D.1 - SITEMAP
P. P. P. P. P.
7 9-11 13 15-16 17
P. 19 P. 21 P. 23
3 - IDEATE 3A.1 - BRAINSTORM 3A.1.B - MINDMAP 3A.2.1 - CONVERGENT 3A.2.2 - DIVERGENT 3A.2.3 - GRAPHIC DESIGN 3A.2.4 - TYPOGRAPHY DISPLAY & BODY FONT PAIRINGS 3A.2.5 - TYPOGRAPHY DISPLAY AND BODY FONTS
P. P. P. P. P.
25-26 27 29 30 31
P. 32 P. 33
3A.2.6 - COLOR SCHEMES P. 3A.2.7 - FORMS & TEXTURES P. 3A.2.8 - LINES & SHAPES P. 3A.2.9 - PHOTOGRAPHY P. 3A.2.10 - ART P. 3B.1 - TYPOGRAPHY P. 3B.2 -COLOR SCHEME P. 3C-SKETCHING (CONCEPTS) P. 3C.1 - TEMPLATE 01 HOMEPAGE (THUMBNAIL SKETCHES) P. 3C.1.1 - HOMEPAGE (ROUGHS) P. 3C.1.1 - HOMEPAGE (REFINED COMP) P. 3C.2 & 3C.3 - CONTENT PAGES A, B P. 3C.4 - TABLET + MOBILE P.
34 35 36 37 38 39 40 41-42
43-45 47-48 49 51-52 53
4 - PROTOTYPE 4A.1.1 - DESIGN ROUND 1 (HOMEPAGE) 4A.1.2 - DESIGN ROUND 2 (HOMEPAGE) 4A.2.1 DESIGN ROUND 1 (CONTENT PAGES A, B) 4A.2.2 - DESIGN ROUND 2
P. 55 P. 56 P. 57
(CONTENT PAGES A, B) 4A.3 - DESIGN ROUND 3 (HOMEPAGE) 4A.3 - DESIGN ROUND 3 (CONTENT PAGES A, B) 4A.4 - TABLET + MOBILE (TABLET PAGE) 4A.4 - TABLET + MOBILE (MOBILE PAGE) 4B.1 - DESKTOP HOMEPAGE 4B.1 - CONTENT PAGE A 4B.1 - CONTENT PAGE B 4B.2 - TABLET HOMEPAGE 4B.3 - MOBILE HOMEPAGE 4B.4 - MOCKUPS HOMEPAGE 4B.4 - MOCKUPS CONTENT PAGE A 4B.4 - MOCKUPS CONTENT PAGE B 4C.1 - ROUGHS POSTER 4C.2 - FINAL POSTER
P. 58 P. 59 P. 60 P. 61 P. 62 P. P. P. P. P. P.
63 64 65 66 67 68
P. 69 P. 70 P. 71 P. 72
DISCOVERY Background Summary What are their strengths, weaknesses, opportunities, and threats? Our strengths are that we are a well-known and beloved part of our community. As identified in our motto, “we love where we live,” and we put the community first. We offer our community good food, opportunities for enjoyable entertainment, and a place that is family friendly at an affordable price. Our weaknesses would be a lack of an extensive dining menu and our limited outreach via the internet and social media. While we currently offer live entertainment, we see an opportunity to amp up our nightly musical offerings by expanding our current venues. Additionally we can also enhance our dining menu to provide more options that are in line with the Water Street Market fare. We believe our threat is not being perceived to be “high end” enough to fit into an area that is renowned for catering to high end customers.
What is the objective of this project? While we intend to keep our business small, as we want to be the only Executive Surf Club in Texas, we also need to be known well enough that people would actually want to know about us. How many people do you actually think knows that there is a surf museum in Texas? Not many. We want to promote our music venues as well, so that they may grow in their own talents, and that we may bring in more visitors for special events.
Drivers What is our goal for this project? What are we trying to achieve? Our primary goal is to increase our marketing via social media and the Internet to make the public aware of our presence in the music scene of Texas. We want a website that “rocks” and draws attention to our culture.
What is the client’s mission statement? Our mission statement is to merge all things “rad”about living on the Texas Gulf Coast by providing a family-friendly environment for good food and live entertainment and to be a preferred family destination.
What qualities should the project convey? We want the project to convey our surf culture heritage, our love and respect for our community, our local music venues and artists, and our family -friendly place to have fun, relax, and enjoy good food and good music.
Overview
Audience
What are we creating and why? We are creating a place for the community and visitors to relax and enjoy life after a busy day that celebrates and embraces our surf culture heritage and highlights the musical talents that can be found in the Southern Texas area. 1A - DISCOVERY
V2.1
Who are we talking to? Who are we designing for (really)? Our main task is to design for our current locals, we want to keep them in the loop so that they can continue to come back as well as bring their friends
FEB 27, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
01
DISCOVERY and family. We do want to promote to visitors as well, so that we can help our local artists to become more well known. We would also like people to know more about the surf atmosphere in the Gulf Coast Area.
like family, and to enjoy their time with us. We just want them to have fun! We want the Executive Surf Club to be a place that encourages locals to become “regulars” and where people are free to interact and leave having made new friends.
What inspires, motivates, interests, and amuses this target audience? Our target audience is inspired, interested, and amused with our fun “totally rad” atmosphere. We epitomize surf culture. You can write on the walls and tables, listen to awesome live music and participate in our trivia, pint, or open mic nights if you are so inclined. You can even bring your fourlegged friends to enjoy our patio area! Everything we do is aimed at allowing our customers to relax and have a good time!
Tone
Competitors
02
How should we be communicating about the client’s product/service/company? Our advertising and marketing should embody our surfer vibe. Although we are small, we want to communicate that we have a lot to offer. Community is important to us and we want our message to relate that we proudly support our local artists. Pictures should be of customers laughing and singing to the music while enjoying a tasty meal or beverage.
Who is the competition? The main competitors to our business are the other restaurants located in the Water Street Market Area. The Water Street Oyster Bar and Sushi Room are both more upscale than we are, and capture more of the adult/singles business. There are also other restaurants that are similar to ours in the Gulf coast area that involve live music.
What adjectives describe the desired feeling, personality, or approach? We want to appeal to people looking for a “rad, laid-back, friendly, fun, music-lovers, surfer vibe” environment where people come together to have a good time.
What differentiates the client’s product/service/ company from them? Our atmosphere is our major differentiating factor. We are not stuffy or pretentious. We offer an atmosphere where everyone feels welcome, similar to the sitcom Cheers - “A Place Where Everyone Knows Your Name.” We want our customers to feel
What are we saying with this piece exactly? We are saying that we are a unique and inviting venue for people who want to explore the world of surfing, eat good food, enjoy local musicians and relax. We want to give our audience a better perspective on who we are and what we have to offer them.
1A - DISCOVERY
V2.1
FEB 27, 2019
Message
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
DISCOVERY What do we want audiences to take away and say to others? We want them to say they had FUN! We want them to tell their friends about the awesome and amazing music they heard, the great people they met, the great moderately-priced food, the interesting surfing memorabilia, and the laid-back inviting atmosphere they enjoyed.
Visuals Are we developing new images or picking up on existing ones? We want our brand to still be identifiable so we would like you to keep our logo and any pictures you could find that would help define who we are and where we are. But we are open to creating a surf-culture, music-loving website with some fun colors, images, and illustrations. What kind of thematic iconography makes sense and is appealing in this scenario? The beach most definitely! Surfing, sea creatures, guitars, music; basically your golden age of surf with a modern twist.
Details Get the client to reveal any preconceived ideas they have about the project. As noted in our earlier answers, we want a design that speaks to our surfing heritage, portrays our uniqueness and fun atmosphere and emphasizes our music venues and other offerings.
Ask the client to show you the existing version of the project (if there is one). Should the existing thing impact the new project? How? We do have an existing website, but it is generic and does not speak to our uniqueness or the breadth of what we offer. We enjoy the visual clarity and contrast, but we would like something that sets us apart from our competitors. We want to show our true colors! Not the colors that were picked for us. We understand we are all part of the Water Street Market, but we want people to know where the music is coming from! We want them to know who we are.
People Who are the client team members and what is their contact information? Our general manager is Luis Contreras and he will be the one that you will need to stay in touch with about your work on our design. His number is (361) 884-7873, and you can contact him via email LuisC@executivesurfclub.com. We all work together but he is our central contact. Does the client have any additional comments or things they would like to say about this project? We really want to emphasize that we want people to know who we are, and why they should come see us, we want them to see that we are fun and you can have a good time no matter who you are! We want them to tell others to come dine with us, make friends, meet some talented musicians, and enjoy Corpus Christi in a distinct way.
03 1A - DISCOVERY
V2.1
FEB 27, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
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PROJECT BRIEF BACKGROUND
AUDIENCE
The Executive Surf Club was established in 1990 and is located in the Water Street Market District of Corpus Christi, Texas. It has been the most reliable post-work happy hour as well as a casual family dining spot. They are known for supplying the most beer on tap in the city as well as being a venue for live music offered each week from Thursday to Sunday. Other weekly events include “Geeks Who Drink” trivia Mondays, Pint Night Tuesdays, and Open Mic Wednesdays. Their open patio is dog friendly so don’t forget to bring your favorite four-legged friends. They love where they live, they love their community, and they know you will too.
Locals of the Corpus Christi and surrounding Gulf Coast Areas as well as visitors from all locations.
OVERVIEW
Other restaurants located in the Water Street Market Area such as the Water Street Oyster Bar, The Water Street Sushi Room, occasional food trucks or on-site venues. Similar restaurants in the area offering live music.
Develop a website that reflects the values and clients of the Executive Surf Club. A more unique website that sets them apart from their competitors in the Water Street Market Area. To reflect upon the importance of the establishment: their rich surf cultural history, their live music venues, their entertainment offerings, their dedication to the community, and their desire for everyone who visits to leave with long-lasting memories of good times, good music, and good eats. To enjoy all things “rad” about living on the Texas Gulf Coast.
Gender: Age: Salary:
Male, Female, Other No restriction, family oriented, most clients are between 18 and 40 years. low to mid-range income, food is moderately priced to encourage people of all income ranges to visit.
COMPETITORS
TONE Surf-Culture, Laid-Back, Musical, Friendly, Fun
MESSAGE Iconic Live Music Hangout Destination
05 1B - DESIGN STAGE
V1.3
FEB 27, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
PROJECT BRIEF ARCHETYPE
CONTACT
The Regular Guy/Gal Core Desire: Goal: Fear: Strategy: Gift:
Client: Luis Contreras, General Manager of the Executive Surf Club Connection with others. Phone - (361) 884-7873 To belong, fit in. Standing out, seaming to put on Email - LuisC@executivesurfclub.com airs, and being exiled or rejected as a result. Develop ordinary solid virtues, Client Signature the common touch, blend in. Realism, empathy, lack of pretense. Date:
DELIVERABLES
1. 2. 3. 4.
Designer Signature
Website Interactive Map Brand Identity Guidebook
Date:
BUDGET $6,720.00 Preferable 50% down payment with final payment due before digital files are transferred. Willing to negotiate if payment plans are a necessity due to circumstances.
TIMELINE
06
Persona Sitemap Inspiration Comp
Mar 6 Mar 6 Mar 25 Apr 3
1B - DESIGN STAGE
Beta Launch Final Launch
V1.3
Apr 22 May 1
FEB 27, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
OPPORTUNITIES • Promotion of Live Venues via flyers, ads, TV, • Website that has more information for visitors • Website that is more creative and appealing • Corpus Christi tourism website advertisement • Texas Surf Museum sponsorship • Texas Gulf Surfing Association sponsorship • Eventful.com for Music Venues • Tripadvisor.com and Yelp to encourage visitors • Accessible loyalty program information • Promote restaurant through local events • Enlarge social media interaction • App alert for upcoming venues • Expansion of menu items • Obtain permission from nearby restaurants that are closed for extra parking 2A.1 - SWOT ANALYSIS
V1.3
Internal - Harmful
STRENGTHS • Iconic live music venue • Supports Community • Hangout spot for locals • Most reliable post-work happy hour • Music Venues are FREE • Open later than most restaurants - 11:00 P.M. • Supplies most beer on tap in city • Weekly events • Fun, casual atmosphere • Affordable food • Located in the waterfront district • Family and Group Friendly, Handicap Accessible • Updates customers through email/social media • Pet friendly patio areas • Outdoor and Indoor Seats, TV, & Wi-Fi
WEAKNESSES • Not enough information on Website • Website lacks in creativity • Needs more promotion for venues and offerings • Menu is affordable but limited • Not enough seating room for outside patio • No heating for outside patio in back • Does not promote historical culture on website • Limited parking spots • Limited food if arrive late • Bathrooms are small for amount of visitors • Enjoyable retro vibe but needs to be polished • Limited Dessert Items • Limited coverage for outside patios • Condiments not placed on tables, must get them by hand
External- Harmful
External- Helpful
Internal - Helpful
SWOT ANALYSIS
THREATS • Competing music venues - Havana Club, Brewster Street Icehouse, Pier 99 • Competing restaurants - Fajitaville, Padre Island Burger Company • Competition with associated restaurants in Waterstreet Market Area • Loss of locals interest • Loss of visitors interest • Creative and socially engaging websites, apps, advertisements, etc...from competition • Better quality foods of competitors • Better seating and amenities • Parking restrictions or violations • Canceled venues due to bad weather/safety hazards
MAR 4, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
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08
COMPETITORS WATER STREET MARKET OYSTER BAR AND SUSHI ROOM This family owned business is also in charge of the Executive Surf Club. However, they are competitors to the restaurant as they offer a completely different kind of menu and experience. Even though they work in harmony, they are still a threat to the Executive Surf Club when it comes to attracting customers.
Water Street Oyster Bar Founded in 1983, it was once an old transmission shop but became the first signature restaurant and flagship of the Water Street Market. Serving the freshest gulf seafood and with a coastal ambiance all its own, this classic location is a local treasure and a “must do” during a visit to Corpus Christi.
Water Street Sushi Room The Water Street’s Sushi Room was recently opened in 2018. It is the Water Street Market’s freshest new concept. The Sushi Room is located directly behind the Oyster Bar and serves up all of Water Street’s classic sushi rolls, along with fun and exiting new poke bolls. source: http://www.waterstmarketcc.com/
Pros - Beautiful photography, clean website, good legibility, modern Cons - Lacking in creativity, little information provided, no scannability 2A.2 - COMPETITORS
V1.2
09 MAR 4, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
COMPETITORS BREWSTER STREET ICEHOUSE Brewster Street Icehouse opened its doors Friday, June 11th, 2006, becoming the centerpiece for S.E.A. (Sports, Entertainment, and Art) District. The Brewster Street Icehouse building was built in 1932 and was originally owned by Yellow Freight Distribution. The success of Concrete Street Amphitheater, the opening of the American Bank Center and Whataburger Field, gave their partners inspiration to open Brewster Street Icehouse. They wanted to create a place where folks could bring their families on game day, stay for a concert or take part in other art events. The partners all agreed to create a “family friendly” atmosphere for everyone to enjoy. The award winning Brewster Street Icehouse has become one of the best known establishments in Corpus Christi. Brewster Street Icehouse is excited to be at the center of the S.E.A. District and remain committed to being an establishment everyone can be proud of. source: https://brewsterstreet.net/about/
Pros - Colorful, good use of texture to give a tangible feel, easy to navigate, visible search bar Cons - Overly saturated with information about music, simplistic box layout, hard to read text in upper right corner
10 2A.2 - COMPETITORS
V1.2
MAR 4, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
COMPETITORS PADRE ISLAND BURGER COMPANY Founded in December 2008, Padre Island Burger Company is a fun burger restaurant where people can come and enjoy a good meal and hang out with friends and family. They love their locals community as well as their seasonal community of burger fans from around the world. “Whether it’s date night or after a school sports game, Burger Company will satisfy your appetite.” Padre Island Burger Company is the vision of chef/owner Jason. Born and raised in Corpus Christi and currently a proud Padre Island resident. He has his bachelor’s degree from the Culinary Institute of America (CIA) in Hyde Park, New York, where he honed his cooking and management skills. After graduation from the CIA, Jason began as the Restaurant Manager at the Sheraton South Padre Beach Hotel on South Padre Island. He worked his way up to Executive Chef before he left to return to Corpus Christi to own his own place, now known as Padre Island Burger Company. source: http://www.padreislandburgercompany.com/about-2/
Pros - Nice use of imagery to create extended background, good color scheme, good legibility Cons - Ordinary box style layout, photography could be cleaner, mixture of typography is distracting 2A.2 - COMPETITORS
V1.2
11 MAR 4, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
12
TARGET AUDIENCE WHO DO WE WANT? Locals of the Corpus Christi and surrounding Gulf Coast Areas as well as visitors from all locations. All genders welcome, we do not discriminate! Age has no restriction as it is a family oriented restaurant, however most customers are between 18 and 40 years of age. Customers can be single, in a relationship, married, divorced, or somewhere in-between: this restaurant welcomes all. Customers often have low to mid-range income, between $12-65,000, and that is why we try to cater to their needs by providing moderately priced quality food and free music venues and other activities. However we do encourage customers to please tip the venues as a “Thank You” should they enjoy their music!
“Known by artists and live music junkies, locals and visitors, the intimate and salty atmosphere of the executive surf club encompasses all of the reasons we love where we live, and we want you to love it too.” - Executive Surf Club
13 2B.1 -TARGET AUDIENCE
V1.2
MAR 4, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
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PERSONA PROFILE Name:
Tim Savage
Age:
30
Occupation: Mechanical Engineer Salary:
$50,000.00
Status:
Single
Location:
Corpus Christi, Texas
Family:
Bulldog named Woody
Archetype: The Regular Guy
Personality Actively sociable, warm, harmonizer, caring, enthusiastic, empathetic, people-oriented, practical, responsible, concrete, orderly, conscientious, cooperative, appreciative, loyal, laid-back
Expertise Key Quote: “I just want to kick back and relax with some good friends and music after a hard day’s work.”
Bio Tim is a mechanical engineer, he participates in the planning and manufacturing of new products by performing engineering duties and developing, designing, and testing mechanical devices. It is a stressful but rewarding job. He enjoys being able to relax in a friendly atmosphere to decompress after work. He belongs to a close-knit community. His favorite past-time is hanging out with his friends and “cracking open a few cold ones.” He loves music and supports local artists. He goes surfing on the weekends with his bulldog, Woody, for fun. 2B.2 - PERSONA
V1.1
IT & Internet Software Mobile Apps Social Network
Devices/Platforms
ASUS Essentio Desktop, ASUS Strix Laptop, Google Pixel 3
Influences
15 MAR 6, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
PERSONA Interests: surfing, music, guitar, bulldogs, sight-seeing, beer, video games Music: Pepper, Sublime, 311, Badfish, Slightly Stoopid, Bob Marley and the Wailers Brands: Volcom, Lost in Mayhem Surfboards, Vans, Quiksilver, Billabong Magazines: Wired, Carve, Game Informer Tech: Asus Strix Laptop, Playstation, Google Pixel 3
Tim’s Mood Board
16 2B.2 - PERSONA
V1.1
MAR 6, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
KEY GOALS
TIM
Goals
• Looks for ways to enjoy life after work • Place of interest should have a friendly feel, fun atmosphere, and good music • Reasonably priced food and drinks • Groups of people to interact with • Friendly staff
Identity
• Spends time talking with those around him • Doesn’t judge on reviews, wants to find out how good something is for himself, gives others a chance • Happy to be a returning customer if connects with others and atmosphere • Influenced by fun activities and music venues
We Must
• Make people feel welcomed • Highlight important aspects that are happening during the week or night • Be open later at night due to work hours • Give opportunities to interact with him through social media so he can invite friends and make new ones
“I just want to kick back and relax with some good friends and music after a hard day’s work.”
We Must Never
• Be discourteous or rude towards customers • Offer poor quality entertainment or food • Give false pretenses or virtues • Be hurtful towards our community • Exclude important information
17 2B.2.1 - KEY GOALS
V1.1
MAR 6, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
18
PERSONALITY TRAITS & ARCHETYPE ARCHETYPE The Regular Guy/Gal Core Desire:
Connection with others
Goal:
To belong, to fit in
Fear:
Standing out, seeming to put on airs, and being exiled or rejected as a result
Strategy:
Develop ordinary solid virtues, the common touch, blend in
Gift:
Realism, empathy, lack of pretense
Trap:
Give up self to blend in, in exchange for only a superficial connection
PERSONALITY TRAITS Surf-Culture Enthusiast
Laid-Back
Musical
Friendly Motto:
“All men and women are created equal.” What they do:
Fun
Make everyone feel important Associations
Unselfishness Support Friendliness Realism
19 2C.1 - PERSONALITY TRAITS & ARCHETYPE
V1.1
MAR 4, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
20
MOOD BOARD
He’s chilling, no worries!
21
Photos courtesy of Executive Surf Club Facebook
2C.2 - MOOD BOARD
V1.1
MAR 4, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
22
SITEMAP ‑ WEBSITE REDESIGN
ABOUT
02
MEMBERSHIP
STAY STOKED
01
EVENTS
02
WEEKLY EVENTS
03
INFO IMAGE GALLERY
HOME
07 03 06
EMAIL FORM
Home Page Utilities Main Pages
SEARCH
08
BAR 03
WATER STREET MARKET
CONTACT 02
02
ON TAP
MENU 03
CAREERS 10
02
APPETIZERS
PRIVACY POLICY
03
DROP IN 03
04
BOTTLED 03
BURGERS 03
LOCATION
PINT NIGHT
04
THE HARD STUFF
03
FAVORITES
03
HANGOUT 03
WINE
03
SALADS
03
SANDWICHES
03
SURF COMBOS
03
EXTRAS
03
OPEN MIC 04 NIGHT
MUSIC
03
RIPTIDE
04
CLARISSA SERNA
04
THE ODDFELLAS
04
YOSH AND YIMMY
04
CORPUS CHRISTI SONGWRITERS
04
PUBLIC DISTURBANCE
04
THE MYSTICS
04
RETROVIBE 04
SPLENDIFOROUS
04
SCARECROW PEOPLE
04
THE CUVERALLS
04
DOWNLOAD CALENDAR
05
DESSERTS 03 DOWNLOAD MENU
11
CONTACT 02
GEEKS WHO DRINK TRIVIA
04
04
FACEBOOK 04 INSTAGRAM
CALL US
04
03
EMAIL US 06
05 EMAIL FORM
PDF DOWNLOAD
Secondary Pages Tertiary Pages Content Needed (Images, Info)
09
BAR
ABOUT
Introduction, information about becoming a member, membership login to see how many points have bee“Stay Stoked” email form to be made aware of weekly even offerings.n accrued on their card for credit, image gallery.
PDF DOWNLOAD
Logged-In Cross-Link to Same Form
EVENTS
Links to different events, weekly or music, and gives information to user. Downloadable PDF for monthly music calendar.
2D.1 - SITEMAP
V3.1
MAR 6, 2019
Links to different beverage items offered.
MENU
Links to different menu items offered, Downloadable PDF of menu available.
CONTACT
Links to information about finding location, to various social media associated with restaurant, telephone information, and email contact information and form.
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
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24
BRAINSTORM
Surf-Culture Enthusiast
1. Surfboard 2. Skim board 3. Guitar 4. Sunrise 5. Ocean 6. Waves 7. Zen 8. Sand 9. Seashell 10. Palm-Tree 11. Beach Party 12. Bonfire 13. Salt
14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26.
Laid-Back
Bikini Sunscreen VW Van Long board Hang Ten Water Surf the Barrel Pier Summer Aloha Hawaiian Sunshine Riptide
1. Easy 2. Unconcerned 3. Relax 4. Unwind 5. Surfer 6. Island 7. Yoga 8. Meditation 9. Simple 10. Casual 11. Sleep 12. Rest 13. Sea
14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26.
Musical
Smile Hug Lifestyle Song Ukulele Sunset Blue Sky Calm Free Beach Culture Hammock Vacation
1. Drums 2. Bass 3. Steel Guitar 4. Electric Guitar 5. Singer 6. Microphone 7. Amplifier 8. Notes 9. Bird 10. Record 11. Cassette Tape 12. Vinyl 13. Radio
14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26.
Piano Headphones Keys Harmony Soundwave Nature Energy Treble Clef Voice Sound Personality Emotion Machine
25 3A.1 - BRAINSTORM
V1.2
MAR 18, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
BRAINSTORM
Friendly
1. Person 2. Dog 3. Cat 4. Laugh 5. Warm 6. Smiley Face 7. Bright Colors 8. Thumbs-up 9. High-five 10. Wave 11. Environment 12. Gift 13. Flowers
14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26.
Fun
Rainbow Cartoon Balloon Candy Ice Cream Garden Plants Peace-sign Season Companion Amigo Relationship Face
1. Art 2. Color 3. Magic 4. Celebration 5. Concert 6. Feeling 7. Concert 8. Drinks 9. Theme-park 10. Videogame 11. Game 12. Music 13. Bubbles
14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26.
Streamers Glowsticks Dance Feathers Design Skittles M & M’s Go-Kart Rollercoaster Party Star-gazing Laughter Trampoline
26 3A.1 - BRAINSTORM
V1.2
MAR 18, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
MINDMAP Ocean Surfboard
Beach
Surf-Enthusiast Singer
Concert
Relax
Musical
Laid-Back
Instruments
Easy-Going
Idyllic
Fun
Friendly
Person
Animals Brand
Activities
Hobby Excitement
27 3A.1B - MINDMAP
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MAR 18, 2019
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INSPIRATION BOARD - CONVERGENT
29 3A.2.1 - CONVERGENT
V1.2
MAR 18, 2019
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EXECUTIVE SURF CLUB
INSPIRATION BOARD - DIVERGENT
30 3A.2.2 - DIVERGENT
V1.2
MAR 18, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
INSPIRATION BOARD - GRAPHIC DESIGN
31 3A.2.3 - GRAPHIC DESIGN
V1.2
MAR 18, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
INSPIRATION BOARD - TYPOGRAPHY DISPLAY & BODY FONT PAIRINGS
Display - Magneto & Mesquite Body - Monoline Script & Block Display - Candice Body - ITC Avant Garde Gothic & Kaufmann
Display - Knockout Body - Futura & Aktuelle
Display - Eubie Script Body - Export, Export Stencil & Proxima Nova
Display - Palm Beach Body - Script, Sans, Clean, & Rough
Display - Calypso Body - Univers Adobe Font Pairings
32
Display - Geogrotesque Body - Geogrotesque
Display - Steelplate Gothic Body - Brandon Grotesque & Brandon Text
3A.2.4 - TYPOGRAPHY DISPLAY & BODY FONT PAIRINGS
Display - Reporter Body - Aachen & Univers Ultra Condensed
Display - Stack Body - Microgramma Google Font Pairings
V1.2
MAR 18, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
INSPIRATION BOARD - TYPOGRAPHY DISPLAY & BODY FONTS
33 3A.2.5 - TYPOGRAPHY DISPLAY & BODY FONTS
V1.2
MAR 18, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
INSPIRATION BOARD - COLOR SCHEMES
34 3A.2.6 - COLOR SCHEMES
V1.2
MAR 18, 2019
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EXECUTIVE SURF CLUB
INSPIRATION BOARD - FORMS & TEXTURES
35 3A.2.7 - FORMS & TEXTURES
V1.2
MAR 18, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
INSPIRATION BOARD - LINES & SHAPES
36 3A.2.8 - LINES & SHAPES
V1.2
MAR 18, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
INSPIRATION BOARD - PHOTOGRAPHY
37 3A.2.9 - PHOTOGRAPHY
V1.2
MAR 18, 2019
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EXECUTIVE SURF CLUB
INSPIRATION BOARD - ART
38 3A.2.10 - ART
V1.2
MAR 18, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
TYPOGRAPHY
‹h1› Main Font - Cubano Executive Surf Club
Display Font -Yellowtail Surf’s Up Dude - Hang Ten - Cowabunga Body Copy
Body Copy
Body Copy
<h2> Raleway Bold Headers Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Yy Zz 123456789 !?;:.,$&*#@%^()-+
<h3> Raleway Semibold Italic - Subheaders Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Yy Zz 123456789 !?;:.,$&*#@%^()-+
<h4> Raleway Medium Text Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Yy Zz 123456789 !?;:.,$&*#@%^()-+
39 3B.1 - TYPOGRAPHY
V1.1
MAR 18, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
COLOR SCHEME R - 21 G - 17 B - 14 C - 70 M - 67 Y - 68 K - 82 HEX - #15110e Pantone - Neutral Black C R - 177 G - 32 B - 41 C - 21 M - 99 Y - 95 K - 12 HEX - #b12029 Pantone - 7621C R - 220 G - 96 B - 22 C - 10 M - 75 Y - 100 K - 1 HEX - #dc6016 Pantone - 1595C R - 236 G - 206 B - 83 C - 8 M - 15 Y - 80 K - 0 HEX - #ecce53 Pantone - 128C R - 86 G - 68 B - 60 C - 54 M - 62 Y - 66 K - 44 HEX - #59443c Pantone - 7519C R - 12 G - 155 B - 181 C - 79 M - 21 Y - 24 K - 0 HEX - #0c9bb5 Pantone - 7703C R - 64 G - 172 B - 149 C - 72 M - 9 Y - 51 K - 0 HEX - #40ac95 Pantone - 7723C R - 44 G - 109 B - 125 C - 84 M - 46 Y - 41 K - 12 HEX - #2c6d7d Pantone - 7698C R - 41 G - 117 B - 99 C - 83 M - 34 Y - 65 K - 1217 HEX - #297563 Pantone - 555C
40 3B.2 - COLOR SCHEME
V3.0
APR 5, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
CONCEPTS
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41 3C - SKETCHING
3C - SKETCHING
V1.0
V1.0
MAR 18, 2019
MAR 18, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
41
CONCEPTS
CONCEPTS
42
42
3C - SKETCHING
3C - SKETCHING
V1.0
V1.0
MAR 18, 2019
MAR 18, 2019
MEGHAN ZAVITZ
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
EXECUTIVE SURF CLUB
THUMBNAIL SKETCHES
43 3C.1 - TEMPLATE 01 - HOMEPAGE
V1.0
MAR 20, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
THUMBNAIL SKETCHES
44 3C.1 - TEMPLATE 01 - HOMEPAGE
V1.0
MAR 20, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
THUMBNAIL SKETCHES
45 3C.1 - TEMPLATE 01 - HOMEPAGE
V1.0
MAR 20, 2019
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46
ROUGH COMPS
47 3C.1.1 - HOMEPAGE - ROUGHS
V1.0
MAR 20, 2019
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ROUGH COMPS
48 3C.1.1 - HOMEPAGE - ROUGHS
V1.0
MAR 20, 2019
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EXECUTIVE SURF CLUB
REFINED COMP
49 3C.1.1A - HOMEPAGE - REFINED COMP
V1.0
MAR 25, 2019
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50
THUMBNAIL SKETCHES
51 3C.2 & 3C.3 -CONTENT PAGE A,B
V1.0
MAR 27, 2019
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EXECUTIVE SURF CLUB
THUMBNAIL SKETCHES
52 3C.2 & 3C.3 -CONTENT PAGE A,B
V1.0
MAR 27, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
THUMBNAIL SKETCHES HOMEPAGE AND CONTENT PAGES
53 3C.4 -TABLET + MOBILE
V1.0
APR 24, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
54
Public Disturbance Free Show
Ima
ge G
alle
ry
HOMEPAGE DIGITAL COMP PROGRESS Retrovibe Free Show
SEARCH CONTACT CAREERS ABOUT WATERSTREET PRIVACY MARKET POLICY
Scarecrow People Free Show
EXECUTIVE SURF CLUB
Events Calendar
On Tap drafts BottleD The Hard Stuff Wine
About WHAT BEGAN AS A CONCEPT INTENDED TO MERGE ALL THINGS RAD ABOUT LIVING ON THE TEXAS GULF COAST, THE SURF CLUB HAS SINCE SECURED ITS SPOT AS AN ICONIC LIVE MUSIC VENUE AND HANGOUT IN SOUTH TEXAS.
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appetizers
burgers
surf combos
favorites
salads
sandwiches
extras
desserts
Menu P.D.F.
Events
Contact
geeks who drink Mondays 7:30 p.m.
pint night Tuesdays 11 a.m.-11 p.m.
mic night Wednesdays 7 p.m.
Surf’s Up!
Public Disturbance Free Show
Ima
ge G
alle
ry drop in
Retrovibe Free Show
hangout
call us
55
Scarecrow People Free Show
Events Calendar
4A.1.1 -DESIGN ROUND 1
On Tap drafts BottleD The Hard Stuff
V1.0
APR 3, 2019
MEGHAN ZAVITZ
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HOMEPAGE DIGITAL COMP PROGRESS
56 4A.1.1 -DESIGN ROUND 2
V1.7
APR 8, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
CONTENT PAGES DIGITAL COMP PROGRESS
57 4A.2.1 -DESIGN ROUND 1
V1.4
APR 10, 2019
MEGHAN ZAVITZ
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CONTENT PAGES DIGITAL COMP PROGRESS
58 4A.2.2 -DESIGN ROUND 2
V1.4
APR 22, 2019
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HOMEPAGE DIGITAL COMP PROGRESS
59 4A.3 -DESIGN ROUND 3
V1.0
APR 24, 2019
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CONTENT PAGES DIGITAL COMP PROGRESS
60 4A.3 -DESIGN ROUND 3
V1.5
APR 24, 2019
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information on what is offered each night.
something you will love!
Bottled
Cocktails H20 Street Mojitos, Pear Martini, Cinnamon Spiced Pina Colada, The Elevated Margarita, Tropical Cosmo, Frozen Margaritas, Water Street Wave, Hornitos Rita.
Your favorite beers in a bottle: Budweiser, Bud Light, Coors Light, Corona, Guinness, Heineken, Kirin Light, Lone Star, Michelob Ultra, Miller Lite, Modelo Especial, Negro Modelo, Sam Adams, Stella Artois, O’Douls. Feel free to ask for a glass if needed!
TABLET DIGITAL COMP PROGRESS
the hard stuff
We offer a wide variety of Vodka, Rum, Cordials, Scotch, Tequila, Gin, and Whiskey to choose from. Feel free to inquire more information at the bar or contact us. ABOUT
EVENTS
ON TAP
GRUB
Grub
CONTACT
EXECUTIVE SURF CLUB
Appetizers Plenty of options to choose from for a happy start. Please try our Quesadillas, Chalupas, Nachos, Water Wings, Chips and Salsa, Club Queso, Poppers, or Fried Mushrooms.
Salads One of our four salads will satisfy your need for greens! We offer a Shrimp Salad, Tossed Salad, Grilled Chicken Caesar, and Grilled Chicken Salad.
Favorites Our Top Star Menu Items: Chicken Fried Steak, Hollister Ranch Wrap, Fish Wrap, Six Fried Shrimp, Shrimp Wrap, Fish and Chips, and our Chicken Wrap.
Sandwiches
CORPUS CHRISTI
For those who seek more adventure than a “typical” hamburger. Try our Fish Sandwich, Chicken Burger, Philly Cheese Steak Sandwich, or Shrimp Burger.
Surf combos
Burgers
Desserts
Choose a Burger, Sandwich, Wrap, or Wing Combo Choice and pair it with either Fresh Hand-Cut French Fries, Sweet Potato Fries, Homemade Hand-Battered Fries, or Homemade Hand-Battered Onion Rings.
All of our burgers are hand formed using 100% USDA Choice Beef. Served on a fresh sesame seed bun from New World Bakery. Enjoy our Bacon Cheese Burger, The Executive Burger, Mushroom Swiss Burger, Southwest Burger, The Classic Burger, and our Veggie Burger.
For those with a sweet tooth. We have Ice Cream and Milkshakes in Strawberry, Chocolate, and Vanilla flavors with optional Chocolate or Strawberry topping for an additional .35 cents. We also offer our House Specialty Cinnamon Xango Delight.
About What began as a concept intended to merge all things rad about living on the Gulf Coast, The Surf Club has since secured its spot as an iconic live music venue and hangout in South Texas.
Extras
kids menu
Looking for a wingman but don’t need the extra weight? We offer sides of our Hand-Cut French Fries, Sweet Potato Fries, and Homemade Hand-Battered Fries or Onion Rings.
Don’t forget about the kiddos! We have Kid Corn Doggers, Kid’s Burger, and Chicasauras all served with a small drink and fries.
Menu Read More
Events geeks who drink
pint night
Mondays 7:30 p.m.
Tuesdays 11 a.m.–11 p.m.
A homegrown pub trivia quiz. Winning teams get street cred, bar crash, and other prizes.
Over 30 beers on tap for only $2.00 all day, every Tuesday!
mic night
Live music
Wednesdays 7 p.m.
Every Thursday through Sunday Evening
Corpus Christi’s longest running Open Mic Night! Enjoy an evening outside on the patio while listening to our local talent.
Contact
Come listen to our local live bands on the outside patio, all shows have no cover, see events calendar for times.
Drop in
Events Calendar
drafts
Wine Red wines, White wines, Rose, Pinot, Merlot, Cabernet, Zinfandel, Moscato, Chardonnay, and all things between. Ask your server for more information on what is offered each night.
Bottled Your favorite beers in a bottle: Budweiser, Bud Light, Coors Light, Corona, Guinness, Heineken, Kirin Light, Lone Star, Michelob Ultra, Miller Lite, Modelo Especial, Negro Modelo, Sam Adams, Stella Artois, O’Douls. Feel free to ask for a glass if needed!
Hangout
CONTACT HOURS CAREERS Mo–Th : 11 a.m. – 11 p.m. ABOUT Fr–Sa : 11 a.m. – 12 a.m. WATERSTREET MARKET Su : 11 a.m. – 11 p.m. PRIVACY POLICY © EXECUTIVE SURF CLUB 2019
On Tap We have 36 beers on tap including specialties that we try for our Tuesday Pint Night. Happy hour has never tasted so good, you’re sure to find something you will love!
“Since 1990, the Executive Surf Club has been Corpus Christi's most reliable postwork happy hour, as well as the perfect casual family dining spot. All the while supplying the most beer on tap in the city, alongside the best in local music. Loosen up your tie, call your friends, and head downtown to the Executive Surf Club.” - Luis Contreras, General Manager.
Call us
LOCATION
PHONE
309 N Water St Ste A, Corpus Christi, TX 78401-2569
361-884-SURF
Cocktails H20 Street Mojitos, Pear Martini, Cinnamon Spiced Pina Colada, The Elevated Margarita, Tropical Cosmo, Frozen Margaritas, Water Street Wave, Hornitos Rita.
the hard stuff We offer a wide variety of Vodka, Rum, Cordials, Scotch, Tequila, Gin, and Whiskey to choose from. Feel free to inquire more information at the bar or contact us.
Grub
61
Appetizers Plenty of options to choose from for a happy start. Please try our Quesadillas, Chalupas, Nachos, Water Wings, Chips and Salsa, Club Queso, Poppers, or Fried Mushrooms.
4A.4 -TABLET+MOBILE
Salads One of our four salads will satisfy your need for greens! We offer a Shrimp Salad, Tossed Salad, Grilled Chicken Caesar, and Grilled Chicken Salad.
Favorites Our Top Star Menu Items: Chicken Fried Steak, Hollister Ranch Wrap, Fish Wrap, Six Fried Shrimp, Shrimp Wrap, Fish and Chips,
V1.0
APR 29, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
MOBILE DIGITAL COMP PROGRESS VERSION
62 4A.4-TABLET+MOBILE
V1.1
APR 29, 2019
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EXECUTIVE SURF CLUB
HOMEPAGE FINAL DIGITAL COMP
63 4B.1-DESKTOP
V2.0
MAY 06, 2019
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CONTENT PAGE A FINAL DIGITAL COMP
64 4B.1-DESKTOP
V2.0
MAY 06, 2019
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CONTENT PAGE B FINAL DIGITAL COMP
65 4B.1-DESKTOP
V2.0
MAY 06, 2019
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TABLET HOMEPAGE FINAL DIGITAL COMP
66 4B.2 -TABLET
V2.0
MAY 06, 2019
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MOBILE HOMEPAGE FINAL DIGITAL COMP
67 4B.3-MOBILE
V2.0
MAY 06, 2019
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MOCKUPS HOMEPAGE
68 4B.4 -MOCKUPS
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MAY 06, 2019
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MOCKUPS CONTENT PAGE A
69 4B.4-MOCKUPS
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MAY 06, 2019
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MOCKUPS CONTENT PAGE B
70 4B.4 -MOCKUPS
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MAY 06, 2019
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ROUGH POSTER CONCEPT
71 4C.1-ROUGHS
V1.0
MAY 01, 2019
MEGHAN ZAVITZ
EXECUTIVE SURF CLUB
FINAL POSTER CONCEPT
72 4C.2-FINAL
V1.0
MAY 06, 2019
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