MYAUSTIN PREMIER ISSUE - Michelle Cabret MD

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CABRET, MD AUSTIN COSMETIC SURGERY IN AUSTIN PLASTIC SURGEONS
MICHELLE
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PLASTIC SURGEONS INSIDE THIS ISSUE FEATURE STORY WINE CONTENTS 33 40 57
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Relax Fine Lines and Wrinkles on the Face with BOTOX®

There are a few different ways to reduce the appearance of fine lines and wrinkles on the face. BOTOX is one of the most popular options and has been around for decades. Not only does it work, but we know more about its long-term effects than other wrinkle reducers.

The team at Beleza Surgery serves patients near The Arboretum, Cedar Park, Round Rock, Liberty Hill and Killeen, TX who are considering BOTOX to achieve a more youthful appearance. Below, we’ll look at how BOTOX works to help give you smoother skin.

Cedar Park, Tx • Beleza Surgery

351 Cypress Creek Rd, Ste 204 Cedar Park, TX 78613 512-354-1283

Round Rock, Tx • Beleza Surgery Round Rock 16000 Park Valley Dr, Ste 120 Round Rock, TX 78681 512-246-2639

Killeen, Tx • Beleza Surgery Killeen 3700 South W. S. Young Drive, STE 108 Killeen, TX 76542 254-213-5300

Austin, Tx • Beleza Surgery Arboretum

10000 Research Boulevard, Suite 102B Austin, TX 78759 512-354-1285

Liberty Hill, Tx • Beleza Surgery Liberty Hill 101 Jonathan Drive, Suite 4 Liberty Hill, TX 78642 737-282-0633

belezasurgery.com

FROM THE

publisher

MyAustin Magazine does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, political views or military status. We are committed to providing an inclusive and welcoming environment for all our clients, staff, volunteers, subcontractors and vendors. The views expressed or held by those featured in MyAustin Magazine do not necessarily reflect the views of MyAustin Magazine, it’s publishers or its employees.

MYAUSTINMAGAZINE.COM

In the event of any errors or omissions on any ads or articles in this issue, will be cured in a future issue at publisher’s discretion. Any materials submitted after publishing deadline are not guaranteed to make the current issue. Next Issue: MyAustin Issue 223 deadline is January 1st, 2023. For advertising inquiries, call 1-855-274-3375 or email: info@myaustinmagazine.com *All ads and content must be submitted by this date in order to be included in the next issue.

We’re so proud to land in Texas and feature the men and women that keep this city moving. MyAustin is here to let the good people of Austin shine through the pages of our magazine. In this issue, MyAustin is proud to showcase the Top Cosmetic Surgeons that change lives in this fine city. I hope you enjoy our special features, including Beau Theriot, of the Oasis on Lake Travis, Michelle Cabret M.D of Austin Cosmetic Surgery, Laura Hartnett of Glow Gal, and Steven Cade, a country music star with a mission. You’ll also find some amazing local stories, the best restaurants in the city, small businesses you’ll love to support, and content you’ll love to read.

If you know someone who you think should be featured in the next issue, let us know!! Please email us at info@myaustinmagazine.com or visit us online at www.myaustinmagazine.com and vote for someone you know! In our next issue, look out for the Top Lawyers of Austin. We are accepting nominations now from YOU, our lovely readers. Alongside our city managers, Leslie and Daryl, I look forward to bringing you the Best of Austin in every issue!

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Welcome to the premier issue of MyAustin Magazine!

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US. ©2022 Garrison Brothers Distillery. Garrison Brothers Texas Straight Bourbon Whiskey. 47% Alc./Vol. (94 Proof). Cooked, distilled, barreled, and bottled by Garrison Brothers Distillery, Hye, Texas 78635.

FROM THE

managers

Greetings Austin! We would like to assure our readers and advertisers alike, that we are committed to publishing the best business profiles, thoroughly reporting on important current events, and showcasing the best that Austin has to offer, every quarter. We truly appreciate your support and consider all of you partners in our mission. We are invested in the success of the people of the great city of Austin, and we will do our part in keeping the people informed. It has been an amazing journey for us to discover awesome people and places in this beautiful city, as well as to have made some rewarding friendships. In this issue we highlighted Beau Theriot, owner of the Oasis on Lake Travis, Michelle Cabret M.D owner of Austin Cosmetic Surgery, Austin Plastic Surgeon doctors, Laura Hartnett, owner of Glow Gal and country music artist Steven Cade on our custom covers! We look forward to the continued growth of MYAUSTIN magazine and highlighting the successful and inspiring business men and women of Austin, Texas on our covers! Thanks y’all!

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PLASTIC SURGEONS

IN AUSTIN

AUSTIN COSMETIC SURGERY

AUSTIN PLASTIC SUGEON

AUSTIN

BELEZA PLASTIC SURGERY

BUCKINGHAM

ELYSIAN PLASTIC SURGERY

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AUSTIN PLASTIC AND RECONSTRUCTIVE SURGERY
AUSTIN PLASTIC SURGERY INSTITUTE AND SKIN CARE CENTER
PLASTIC SURGERY CENTER
CENTER FOR FACIAL PLASTIC SURGERY
PRECISION PLASTIC SURGERY
SNYDER PLASTIC SURGERY
INTRODUCING THE

CONGRATULATIONS

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COSMETIC SURGEONS

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ustin Cosmetic Surgery is a leading cosmetic surgery practice that specializes in surgical and non surgical procedures, as well as health and wellness services for both men and women. Led by the stunning Michelle Cabret, M.D, DDS, Austin Cosmetic Surgery provides services in 5 major areas: body, face, and breasts surgically, nonsurgical aesthetics for the face & body, and wellness to include hormone optimization and medically assisted weight loss. This includes breast augmentation, tummy tuck, mommy makeover, jaw augmentation and more. Dr Cabret is a premier cosmetic and reconstructive surgeon in both Scottsdale, Arizona and Austin, Texas.

Born on an Air Force Base in Puerto Rico, Dr. Cabret spent much of her childhood (9 months a year) in foreign countries, including Japan, Philippines, and the United Kingdom due to her parents’ careers working for the Department of Defense (DOD). Additionally, her parents felt traveling provided an education in and of itself and she had the fortune of traveling the world- Europe, Asia, and Russia. The highlight of her young life was always coming home to Central Texas and visiting family in Southern California.

Educationally, starting around age 15, Dr. Cabret thought she wanted to be a craniofacial surgeon so tracked the fastest path and found that if she went to dental school first and then medical school she could get to the residency portion much sooner. Dr. Cabret studied with the Young Scholars program at the University of California, Santa Barbara while still technically a high school student. She did her undergrad at UC San Diego and UCLA for Dental School. The highly intelligent Michelle Cabret became the first female ever to be granted an academic scholarship and accepted into the prestigious double degree program at the University of Texas, Southwestern School of Medicine. She went on to complete her residency at UT Southwestern in Dallas as well.

In 2002, Dr. Cabret started her private practice in Scottsdale followed by the opening of Austin Cosmetic Surgery in Austin in 2018 and opening The Spa at Rough Hollow, a med-spa at the exclusive marina on the gorgeous Lake Travis in Austin, TX over the holidays.

Dr Cabret has performed hundreds of thousands of procedures over the course of 21 years; 90-95% cosmetic and 5-10% reconstructive at this point. Breast lifts seem to be the most common surgery performed in both locations.

MYAUSTIN Magazine applauds Michelle Cabret M.D DDS for her nominations as a Top Cosmetic Surgeon in Austin Texas. She is extremely educated, a beautiful person inside and out, and even more, a highly regarded cosmetic surgeon with a diverse and unique background.

IN AUSTIN
20+ YEARS 100,000+
AUSTINCOSMETICSURGERY.COM 512.688.8000 MICHELLE CABRET, MD
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ustin Plastic Surgeon provides services for the face, the breasts, the body, as well as BBL. The practice was started five years ago with the dream of creating something new, exciting and innovative. “I had the goal of making Austin Texas the sexiest place in the world”, states Dr. Johnny Franco, MD. “I had the opportunity to train abroad and in Miami for years, and I wanted to bring that experience and modern approach to plastic surgery to Austin Texas”. The ultimate goal of Austin Plastic Surgeon is to create a unique experience with a team of providers that has a focused speciality to help each patient reach their aesthetic dream.

Dr. Johnny Franco, MD grew up on a small farm in New Mexico and always enjoyed being active. He could never see himself sitting in an office all day long. That, coupled with his love for science and human interaction led him down the path of medicine. His interest in plastic surgery evolved over time, as every individual is unique. “Plastic surgery is a rare profession where you artistically (and mathematically) help people reach their dreams every day” , explains Dr. Franco. “I had the opportunity to do my Medical School at the University of Texas Medical Branch in Galveston. During my time at UTMB I was able to spend two years in Austin. I knew then that I would be back someday!” Prior to returning to Austin he did a Plastic Surgery Residency at Saint Louis University. From there he went to Chang Gung Hospital in Taiwan, Gent Hospital in Belgium, and then completed an aesthetic fellowship in Miami. He then spent three years in Miami prior to returning to Austin, Texas.

As part of Austin Plastic Surgeon’s staff, Dr. Adam Weinfeld performs many types of plastic surgery procedures involving the face and body. If one had to narrow his cosmetic specialty down to two procedures, they would be rhinoplasty and facelifts. Dr. Weinfeld commented on his primary focus and motivation as being his client's happiness. In keeping with this, he advises on who is a proper candidate for Plastic surgery in the first place. “First and foremost, a good candidate has appropriate and realistic expectations. They need to know what their anatomy will permit and what it won’t. A good candidate also is someone who seeks surgery for themselves, to please themselves, not to satisfy the desires of someone else.”

Dr. Sean Arredondo's most popular procedures, and some of his favorites, are whole body transformations. “When we combine procedures such as liposuction, abdominoplasty, breast lifts, or augmentation the change is dramatic”, submits Dr. Arredodo. “With the right combination of procedures, the results are more impressive than any single procedure could provide”. After finishing his fellowship, and an intense search for a place at which to practice, Austin Plastic Surgeon stood out from the rest for a variety of reasons. Dr. Franco has a reputation as one of the country’s best Plastic Surgery practices. After meeting him, Dr, Arredondo could see why. He ‘s constantly learning new techniques, teaching others, and encouraging others to do the same. Secondly, patients always come first. Their safety and satisfaction are always at the forefront. And lastly, after meeting everyone heI felt like he’d found his home. “The APS team is truly special and I am grateful to be a part of it”, states the doctor

Dr. Christopher J. Micallef believes the most rewarding aspect of being a plastic surgeon is the lives he gets to touch through by providing his services to his clients. “We get to change people’s lives in such a dramatic way”, explains Dr. Micaleff. “Whether that is through breast cancer reconstruction, reconstruction following trauma or by providing a breast augmentation to someone who has had small breasts her entire life. We have the gift to provide someone the confidence to go back out into the world, feel good in clothing, in personal and professional relationships and in their careers” Dr. Micallef goes on to state how his career allows him to impact lives in such an invaluable way through his services, and how that makes the other aspects of his patient’s lives that much better.

At Austin Plastic Surgeon, you’re not just a patient — you’re a VIP. Every member of our talented team gives you their undivided attention to talk through your lifestyle and cosmetic goals. Their experienced doctors and staff know that there’s no one-size-fits-all approach to plastic surgery. Whether you want a slimmer nose, a super-snatched waist, or anything in between, their tailored treatments will help you ‘amaze’ with the body of your dreams.

10622 Burnet Road Suite 100B Austin, TX 78758 512.253.1738

SMILES FOR ALL

A CONVERSATION WITH RENEE HANSON-MALONE the Executive Director

of Austin Smiles

WHAT IS AUSTIN SMILES?

Austin Smiles is a local nonprofit organization that provides surgical and post surgical care to children born with cleft lip and palate in Central Texas and in Latin America. So, that is more or less our mission statement.

WHAT WAS THE VISION BEHIND THE FOUNDING OF AUSTIN SMILES?

36 years ago, the Austin Society for Plastic and Reconstructive Surgeons came together to form Austin Smiles to help local children here receive surgeries and wraparound support. They wanted to get the group together to do something outside of the country as well, so they started doing medical mission trips to Mexico. Some of them were flying down little planes, they were quite adventurous, and then they moved to other places in Mexico, El Salvador, Guatemala, Ecuador, Brazil, Nicaragua, and Cuba throughout the 36 year span. They’re an amazingly talented group of individuals who don’t seem to mind working in hospitals that don't have what we have here in the States. They’ve also motivated a lot of other medical professionals like nurses, scrub techs, anesthesiologists, and translators to also be a part of this mission. Believe me, you need a full team of 30-40 to pull off a medical mission trip.

WHAT IS THE IMPORTANCE OF SERVING THE COMMUNITIES YOU SERVE? WHY IS THERE A NEED FOR AUSTIN

SMILES?Well, here what we do in Austin is more social and emotional support for local children, and the need here is different than the need abroad. Most of the kids get their surgeries at Texas Children's Hospital, but there really isn't an outlet like Austin Smiles that really focuses on the psycho-social science thing. Kids here

can have a lot of surgeries (they can have up to 20 surgeries by the time they reach adulthood) while kids abroad are screaming for maybe one or two. So, here the kids have a lot of in and out of the hospital, so we have a peer-driven model where we bring kids together at Camp Amigo with other quarterly programming so that they can interact. Then we also help connect parents with each other that are going through similar circumstances. Speech therapy is really important, and we do that as well as surgery care kits for local kids. So that kind of covers the local side of things. Then on the international side…we just worked on a child in El Salvador who is 3 years old and never had a lip repair. He’s been walking around for the first 3 years of his life without that taken care of. He also had not just a (cleft) lip but the palate. Getting these surgeries not only helps children reach developmental milestones, but it helps them to be more of a part of the community and it really will make a difference in their lives in regards to employment, and finding love, and being a productive member of society. Abroad, sometimes there just isn't enough resources. Sometimes in certain areas there's a higher rate of kids born with this condition. It is a very common condition, 1 in 700 children can be born with this condition. Austin Smiles is supported by not only plastic surgeons, but by people who themselves have gone through these surgeries in their lives, and it then becomes a very important cause to them. Or, maybe their child went through the surgery.

WHAT HAS BEEN YOUR GREATEST CHALLENGE AS AN ORGANIZATION?

I would definitely say the pandemic of the last few years. Re-learning how to do everything we do so that we can keep our children, and our families, and our precious volunteers safe. You know, we were one of the only groups doing medical mission trips during the pandemic and we successfully pulled it off, without having to leave any volunteers in the country. Pre pandemic, our greatest challenge would

be fundraising. Fundraising was a challenge when I came on board.

TO DATE, HOW MANY PEOPLE HAS AUSTIN SMILES HELPED?

We’ve provided over 5000 surgeries. Each year locally we serve 800 children. So, 800 annually for local kids and 5,000 throughout time.

WHAT ARE SOME OF THE STRATEGIC PARTNERSHIPS THAT AUSTIN SMILES HAS IN PLACE?

On the local level we work closely with Dell Children’s Hospital. A lot of our kids are seen there or get surgeries there. We’re also working with Texas Children’s Hospital, and then we’re working with other local nonprofit providers that predominantly work with early childhood intervention. They might refer (children) to us or we might refer to them. We also have a long history of partnership with University of Texas and their speech pathology program.

HOW MANY FUNDRAISING EVENTS DO YOU HOLD PER YEAR?

We have two: the Wish Upon a Star Gala which is always typically in November, in the fall. Then we have our annual Shoot for a Smile play shoot, out in Dripping Springs, and that’s in April.

To get involved with Austin Smiles, or for more information visit austinsmiles.org, or call 512-451-9300

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EXPERIENCED INNOVATIVE COMMITTED

TO PROVIDE YOU THE PERSONAL CARE YOU DESERVE

Elysian Plastic Surgery, founded by Dr. David Dellinger, is devoted to rejuvenating and enhancing your natural beauty using state-of-the-art procedures intended to help you look better and feel more confident about your appearance! Additionally, Elysian Plastic Surgery provides reconstructive breast surgery for patients afflicted by injury, cancer and other illnesses.

WWW.ELYSIANPLASTICSURGERY.COM 512-229-1978

11623 Angus Rd. Ste C15, Austin TX 78759

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Dr. Erin Smith earned her Medical Degree from the University of Mississippi School of Medicine, where she graduated in the top 5% of her class as Cum Laude. She went on to complete an accredited American Academy of Facial Plastic and Reconstructive Surgery fellowship in Beverly Hills, California with world renowned surgeons Dr. Paul Nassif, star of the show “Botched,” and Dr. Babak Azizzadeh, the founder of the Facial Paralysis Institute and Center for Advanced Facial Plastic Surgery.

Serving
For
512-401-2500 BuckinghamFacialPlastics.com
Austin
Over 20 Years
Congratulations to Buckingham Center for Plastic Surgery for being named one of the Top 10 Plastic Surgeons in Austin, Texas.

BREAST

RECONSTRUCTION

IS A JOURNEY BEST NAVIGATED TOGETHER

COSMETIC SURGERY BREAST RECONSTRUCTION

Breast Body Face 2905 San Gabriel St Ste 100 Austin, TX 78705

Breast Health Education Breast Reconstruction Diep Flap

AESTHETIC SKINCARE

Lights Skin Rejuvenation

“In our practice, the goal for all patients is safe and natural-looking results, so that you feel like the most authentic and beautiful version of yourself.”
Congratulations Austin Plastic & Reconstructive Surgery for being named one of the Cosmetic Surgeons in Austin Breast reconstruction specialists Dr. Christine Fisher, Dr. Tosan Ehanire, Dr. Danielle Dumestre and Dr. Haley Bunting provide plastic surgery from a woman’s perspective. Their artistry, skill and experience includes the full spectrum of breast reconstruction options, including DIEP flap (living tissue) reconstruction, implant-based reconstruction, and “hidden scar” techniques resulting in no scars on the front of the breast. Injectables Lasers &
Dr. Christine Fisher Dr. Danielle Dumestre Dr. Tosan Ehanire Dr. Haley Bunting AUSTINPRS.COM 512-815-0123
19 www.AUSTINPSI.COM Comprehensive thoughtful, and fully customized to you. Our
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BRING OUT THE BEAUTY THAT IS YOU 4701 BEECAVE RD. #202 | AUSTIN TX • 512.920.6078
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refined surgical techniques, you can expect an outcome that brings you happiness and confidence in all that life brings.

SENSIBILITY BODY POSITIVITY s ex and DISPELLING MYTHS s ex

According to Wikipedia, Body positivity is a social movement focused on the acceptance of all bodies, regardless of size, shape, skin tone, gender, and physical abilities, while challenging present-day beauty standards as an undesirable social construct. Proponents focus on the appreciation of the functionality and health of the human body, as well as* its physiological appearance.

*To assert that one has to focus on the appreciation of functionality rather than physical appearance is counterintuitive to the entire notion of body positivity.

Sensibility refers to an acute perception of, or responsiveness toward something, such as the emotions of another. When is it most important, in an interpersonal way, to be acutely perceptive and responsive to the emotions of another? Yes, during sex. In this context, Body Positivity is all about taking the insecurities or “flaws” of your partner and (a) ignoring them as “deal-breakers” altogether, as a way of life, every day of your life. (b) Finding the beauty in those perfect “imperfections” and not attributing redeeming qualities to your partner to compensate for (what essentially amounts to) their natural beauty. (c) NEVER shaming for being too fat, too old, too skinny, too tall, too short, too dark, too pale, too tatted, too disabled, too masculine or too feminine in physicality. (d) REALLY be Body Positive, in the light, as well as the dark. Do not just fetishize or fantasize. Speak up when you hear someone say something that promotes a negative body image, such as “I like you better blonde”. I’d reply with “I like you just the way you are, brunette works for you”, for example. (e) See the Human Body as a work of art; every person, a sculpture. Perfectly molded and shaped in the way their maker

intended. Cherish and adore every curve. Study the natural movements of your partner. How does she move when she’s doing her morning make-up routine? How does his pectorals protrude when he shaves? These are only a few landmarks by which you can assess whether or not you are the least bit body positive.

There are many ways to show your support for Body Positivity while still maintaining your standards and personal preferences, as well. That is to say you can be a supportive ally in whatever phase of life a person is in, regardless of your preferences, as long as there is no shaming involved. It is important to note here that there are many myths surrounding Body Positivity (which is more than a movement, btw) and we are going too debunk those right now.

that contributes to the differences that are celebrated. Why, then would we focus on appreciating the Human Body’s functionality without appreciating the Human Body, itself?

Body Positivity is all about being fat and accepting yourself.

myth myth myth myth

Body positivity is a social movement

Body Positivity is not a social movement. BLM is a social movement, Asian Hate is a social movement, even Obamacare is considered by some a social movement. However, a social movement, Body Positivity is not. Body Positivity is a belief system, a culture, a way of life. Moreover, it is the way to be a decent Human.

Proponents focus on the “appreciation of the functionality and health of the human body instead of its physiological appearance”. The truth is proponents focus on the appreciation of the functionality and health of the human body, as well as its physiological appearance. To assert that one has to focus on the appreciation of functionality rather than physical appearance is counterintuitive to the entire notion of body positivity. It is the physiological appearance of the body

myth myth myth myth

It is true, a positive self image is the “positivity” in Body Positivity. However, that “positivity” extends to those on the opposite end of the spectrum as well, and all those in between. Plainly, Body Positivity is for every person; the skinny, the fat, the short, the bald, the hairy, the def, the blind and amputees. Ageism is huge for the Body Positive. There are women who still have much to give in the sexual department once they feel comfortable and physically appreciated. Many more than are given credit for in today’s society. These women have not plateaued as we men do. They are in their prime at a certain age and remain there for the duration, or at least until they are not physically capable anymore and thus lose interest. This is a fact.

Body Positivity only refers to women.

To submit that Body Positivity and sex sensibility only applies to women is to say that flying only applies to chickens. As plentiful as species of bird, are the issues that men also face like dysmorphia, bulimia, and anorexia, and at a higher rate than expected. The top 2 issues facing men are gynecomastia and ED. Every time a woman says to a man “don’t worry, it happens to every man, you just need to relax”, she is being Body Positive.

*Study Breaks Magazine

*Elite Body Sculpture

*British Vogue

21 flavors
OUR WAY THROUGH AUSTIN ONE WINERY AT A TIME
TASTING

In 1892, when Albert and Minnie Luckenbach sold their store in Luckenbach and moved 20 miles east to Martinsburg, the little town of Martinsburg was renamed “Albert”. The first local school was established in 1891, and in 1897, then Postmaster Otto Schumann opened the town’s first general store. By 1900, a new school building was erected that the young LBJ would attend.

The Albert Dance Hall was built in 1922 by Max Beckman, and provided the community a place for Saturday night dances and social gatherings. It featured German brass bands rotating between the Luckenbach, Hye and Weinheimer Dance Halls of the time.

Located just south of Highway 290, halfway between Fredericksburg and Johnson City, the tradition of community gatherings and dancing continues. We’re always happy to see familiar faces or make a new friend, so stop on by and enjoy a little taste of Texas tradition and a cold beer or cocktail while you’re at it. We’ve got live music most nights and our Icehouse is open everyday!

If you’ve not visited us before, please enjoy a 3D virtual walkthrough of both our Icehouse and Dancehall.

CELEBRATING 100 YEARS! WWW.ALBERTTEXAS.COM 5435 S. R.R. 1623 | Albert-Stonewall, Texas 78671 830.554.8000
5 DAYS A WEEK LIVE MUSIC AND DANCING

WELCOME TO YOUR HOME IN THE TEXAS HILL COUNTRY.

Discover our family-owned, boutique wine resort in a rustic-meets-upscale oasis in the heart of the Texas Hill Country. Stay in our spacious villas with luxury amenities.

Pamper yourself in The Spa with a variety of relaxing spa treatments. Celebrate love and plan your Texas wedding at one of our two breathtaking wedding venues.

Whether you’re visiting for a day or a much-needed getaway, Carter Creek Winery Resort & Spa is the perfect escape with award-winning wine, amazing craft beer brewed on-site and some of amazing food from Old 290 Brewery & Restaurant or our seasonal JC Smokehouse.

Start planning your Hill Country Getaway!

4064 West US Highway 290 | Johnson City, Texas 78636 | 855.241.4534 | CarterCreek.com
WILLIAM CHRIS VINEYARDS CREATES OLD WORLD-STYLE TEXAS-GROWN WINES WILLIAMCHRISWINES.COM TEXAS WINE. TASTING ROOM. SHIPPED TO YOUR DOOR.

enjoy

yourself

The 290 Wine Castle is located in Johnson City, Texas just 1 hour west of Austin. This winery not only has wines from Texas, but also serves wines from California, Spain, Italy and France. Open the Castle doors and you will find the first floor main tasting room where you can venture out onto the large covered patio and take in the hill country views. Climb the first set of stairs to relax in the second floor balcony lounge with soft purple couches and round turret rooms available for private reservations. Want to see the view from the rooftop? Join the 290 Wine Castle Wine Club and you have exclusive access to the top floor!  Don’t miss out on the Dungeon Chocolate and Wine Experience that transforms into the Haunted Dungeon Experience during the month of October in the downstairs dungeon wine cellar. Taste wine, have a wood-fired pizza, and treat yourself to a dark chocolate truffle at this one of a kind wine tasting venue in the heart of the Texas Hill Country!

101 DURANGO | JOHNSON CITY, TX 78636 info@290winecastle.com 512 . 790 . 2654 (text or call)

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California | Spain | Italy | France

AND

POUR DECISIONS POUR DECISIONS LOVE

Hill Country Wine Tours was created out of a deep affection for the Lone Star State, and Austin in particular. Dave Love worked as a record executive and artist manager prior to owning Hill Country Wine Tours, and his work would bring him to Austin for performances by the acts he represented. His acts would perform at places such as The Moody Theater, Long Center, ACL and the SXSW festivals. During these times, when his artists were between performances Mr. Love would rent a Harley from Cowboy Harley Davidson (south of Downtown) and spend an extra few days rolling through the hill country. He would return to Ohio where he lived at the time and tell his wife this is where they had to live. When their children were preparing to graduate high school they started on their move to Texas. Love was already fairly familiar with Texas after spending all of the 1980's in North Texas. Eventually, they decided to buy a temporary home in Round Rock. Each weekend they would drive up and down every single back road from Dripping Springs, Driftwood, Blanco, Fredericksburg and all points in between. “On these journey's we quickly discovered an emerging wine region”, explains Love. “We had no idea to be quite honest there was even wine in Texas. We loved wine and were big on Northern California, Washington State, Italian, French and South African wines. Since we were new to the area and did not have as big a social circle as we had in previous places we lived, we thought it would be a fun idea to buy a brand new 15 passenger van, and maybe take guests from Georgetown and Round Rock to the 290 Wine Road. It was a little over an hour and the idea of U Drink We Drive emerged.”

Hill Country Wine Tours provides an invaluable service to wine lovers who want to enjoy a selection of wines without the added responsibility of driving home afterwards. Here’s how it works:

the day begins by creating an itinerary which they call “Pour Decisions''. They pick the guests up at a location of their choosing, (typically a home, Airbnb, hotel or resort), they have a lunch and tasting at noon, and then visit two additional estates for tastings until they drive you home safely. The number of guests on any given tour can range from as few as two guests to up to 50-60 guests, in which case they would drive their entire fleet. With HIll Country Wine Tours, a varietal experience is the order of the day, ensuring that no two tours are the same. “The wonderful thing about the wineries and distilleries in the hill country is each and every one of them have a unique experience, and all have exceptional wines or bourbons for just about anybody”, submits Love. “No two tours are the same experience, we want to know your palette, (if there are wineries you have been to before that you must visit again), and every tour is unique to that set of VIP guests”.

One factor that differentiates Hill Country Wine Tours from other companies is the strategic partnerships that they have with owners, managers, servers, greeters and support staff of these wine estates. These connections are critical in making guests feel that they are the most important people of the day at any given location, and essentially, they are.

Hill Country Wine Tours is the quintessential service provider for your birthdays, anniversaries, bachelorette parties, wedding engagements, wedding showers, corporate team building, and holiday outings, or for neighbors and families getting together for a day in the hills. We are elated to celebrate Dave Love and Hill Country Wine Tours as one of the best businesses in Austin.

26
BIRTHDAYS   CORPORATE OUTINGS    ANNIVERSARIES   BACHELORETTES   FAMILY OUTINGS
27 PRIVATE ALL-INCLUSIVE DOOR TO DOOR DAY PACKAGES AVAILABLE ANY DAY FROM ANYWHERE IN CENTRAL TEXAS LUNCH & TASTINGS • ELEVATED EXPERIENCES • WINE & WHISKEY WWW.HILLCOUNTRYWINETOURS.COM 512.815.1900
28 daniel@viewsofvino.com | 830-900-6600 EXPANDING VIEWS ONE ANGLE AT A TIME.

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THE LAYOUT AND ARCHITECTURAL DESIGN OF OASTHOUSE KITCHEN AND BAR IS A WORK OF ART IN ITSELF. ONCE YOU ENTER THROUGH THE DOUBLE DOORS YOU ARE GREETED BY THE HOSTESS. ONCE PAST THE HOSTESS STATION TO YOUR LEFT, ARE INTIMATE BOOTHS. DIRECTLY TO THE RIGHT OF THE BOOTHS, CENTER STAGE, IS A WRAP AROUND BAR THAT EXTENDS TO SERVE ALL FOUR CORNERS OF THE ROOM. TO THE REAR OF THE BUILDING IS THE ENTRANCE TO THE PATIO ENCLOSURE, WHERE PARENTS CAN WATCH THEIR CHILDREN PLAY ON THE FULL PLAYGROUND THAT IS ADJACENT TO THE INDOOR/OUTDOOR SEATING AREA.

OASTHOUSE IS A TRENDY HOTSPOT WITH GREAT SERVICE AND CREATIVE CUISINE AT REASONABLE PRICES. THEY ALSO KNOW HOW TO MAKE SURE THEIR PATRONS RETURN BY KEEPING THINGS QUICK, EASY AND SIMPLE. YOU CAN MAKE YOUR RESERVATIONS ONLINE AT OASTHOUSEAUSTIN.COM OR MAKE AN ORDER FOR CURBSIDE PICKUP. EVERY MONDAY, OASTHOUSE OFFERS BOTTLES OF WINE AT HALF PRICE. ALSO, THEY HAVE A WEEKEND BRUNCH FRIDAY - SUNDAY, 10:30-3PM AND HAPPY HOURS ARE MONDAY - FRIDAY 3:30-6PM, SATURDAY 3-6PM AND SUNDAY 3PM UNTIL CLOSING.

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37

guitars giving

38
WHEN IT COMES TO GIVING, NO ONE GIVES LIKE

From backyard parties to performing on festival stages, Steven Cade is your up-and-coming modern country artist, with a mission to provide inspiration and hope for those in need of a second chance. Cade’s purpose for performing has evolved from seeing the impact that music has on people in all realms of artistic elements and contributions.

From carrying messages of positivity through his lyrics, to ensuring the sound itself embodies a joyful and feel-good presence, Cade’s music is universal and empowering.

In our interview, Cade recalls the message behind one of his top 5 Spotify streamed songs, “Pinky Promise.”

“This song has a direct message about families and parenting…you respect your family, honor and value it. You don’t always have them forever. It’s a song I feel is a great thing that can bring families together.”

Joining Steven through this journey is his wife Kellee and two children, Levi and Eliana. They travel together across the states to shelters as well as music concert venues and are at most shows and events. The importance of family and faith are significant and recurring themes in his brilliant songwriting. Driving the creative process behind his music is actually finding inspiration in casual conversations, observations, and dialogue from everyday events. Cade describes it as “hearing a phrase that has a ring to it.”

The flow of life not only influenced his music, but it has also motivated Cade’s latest project, which gives back to those in need. It was his own experience with homelessness, and trust in faith that led to partnering with Brent Yates and The Gravity of Up, and Giving Guitars was formed. Brent Yates is a philanthropist, author and entrepreneur. Cade says that without God bringing Brent into his family’s life, Giving Guitars would not exist today.

“He is one of the most giving human beings I know”, says Cade.

Steven Cade is utilizing his passion for music along with his desire to inspire, and tour the United States, serving those in need.

On his Giving Guitars Tour stops so far, Cade has donated over 100 guitars to over 54 different homeless shelters across 13 states, and raised thousands of dollars in

donations for the organizations.

“Music is a gift from God, and using these instruments to inspire is what we are setting out to do.” -Steven Cade

Giving Guitars has frequently been featured on local news stations across the country, taking a deep dive into what this organization means to him and those in need of positive influence.

The main goals of this tour is to inspire individuals who are in need and experiencing homelessness. Also, he encourages people in the community to visit their local shelters and give their time, talent or treasure.

Cade explained that many of the homeless people he has met have never seen a concert or held a guitar in their hand. When Cade goes into the shelters he tells the residents that this is a season in their life, and to not give up. He leaves the guitars with the shelters for the residents to use, and believes that music can really help change and impact their lives in a positive way.

After visiting and touring many shelters, Cade better understands the obstacles that tie into homelessness. These include drug and alcohol addiction, generational poverty, human trafficking, domestic violence, veterans with mental health issues from PTSD, sudden loss of job and income. There are people with highly decorated degrees losing their jobs, as well as seniors who are having a tough time keeping up with the new technology of this era.

Cade’s vision for the Giving Guitars organization is to raise awareness and encourage other artists, influencers, corporate brands, communities etc. to also consistently participate in assisting the homeless in this country. He strives to motivate everyone else to do their part. The more we all help one another little by little, the more progress we will see collectively.

Music is a powerful healing modality during these difficult times, and Cade acknowledges the responsibilities that come with being a great artist. It is the duality within him that creates both a musician and a humanitarian. His mission is to spread love and guide others back on the right path. Because no matter what the circumstances may be, everyone deserves another chance.

For more information on Steven Cade’s journey of music and giving, as well as how to donate to Giving Guitars, please visit www.stevencade.com/givingguitars.

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SCAN TO VISIT WEBSITE

Q AND A

Glowgal Salon is a Texas-based company created by Laura Hartnett that specializes in beautiful balayages, vivid fashion colors, and creative hair extension solutions with a clinical approach. Laura grew up in Houston, yet moved to Austin as soon as she could, and has been a licensed cosmetologist for over 15 years. However, she has been cutting hair since her mother found her dolls with their new makeovers. During her time in college, she realized that she needed a job with an artistic outlet.

GlowGal focuses on techniques that keep hair integrity as the highest priority, and value Is reflected from the continuing education the company provides to stylists. Along with their culture of exceptional customer service comes a philosophy that ensures the optimal experience for its clients. “At our salon, we educate our stylists not only on the practicality of how to perform the services but the extra care that inspires,” explained Laura. “We believe in marrying inner and outer beauty, and all those who leave should glow from the inside out!” As a mother and woman of faith, Laura knows what it's like to care for, and consider others. She embeds her sense of connectivity to others in her business strategies as well. This is evidenced by her sentiments on family as well as a life that echoes those sentiments, even when facing unfriendly odds.

“Juggling my career, and building a family was definitely tough. I very much rely on my community, and my family. In 2019 I was going through a very difficult divorce, and it wasn’t going too well. I knew I was going to have to do something BIG to provide for my family so with Faith, trust, and pixie dust I joined forces with my Father to create GlowGal Salon.”

Laura Hartnett was gracious enough to let us in on a few tips and secrets of the trade. The following is a Q and A session with Laura Hartnett, herself:

WHEN DID YOU OPEN YOUR SALON?

We were set to open in March of 2020, and just when nerves were at their highest, we were mandated to shut down. It was definitely a defining moment, and the word fortitude took on a new meaning for me. When we were finally able to open all my hires went into unemployment, and I had to work diligently to keep the place open on my own. One foot in front of the other, and many prayers later we started to turn it around. My business is now thriving, and I can honestly say it is due to good ole American values of community and family. Without my village we wouldn’t be here today.

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WHAT ADVICE DO YOU HAVE FOR OTHER “MOMPRENEURS”?

As a mompreneur my best advice would be to work your tail off, and accept help from those who see you need it. People are really amazing, and I’ve embraced the idea that there really are great ones out there. This is also why I believe in paying it forward, and am developing charity events at our salon that benefit the local community. For example sponsoring women who are getting ready for job interviews, and free back to school haircuts for lower income families. We want to marry inner and outer beauty.

WHAT SHOULD ONE LOOK FOR WHEN

CHOOSING

A QUALITY SALON?

When choosing a salon you need to look for these three things: 1. What is the Atmosphere like? We are artists, and a positive work environment affects our art. Plus, you should feel welcomed, and appreciated as a client. Our Salon culture is centered around this. 2. Look for a salon that is enthusiastic about their craft. This ensures that they are seeking continued education that will give you the highest quality service. 3. Ask LOTS of questions. You should always feel encouraged to ask questions. Our hair is our greatest accessory so I encourage you to seek someone who is patient, and understanding of the great honor it is you trust us with this! It is very important to remember the cost of your service needs to include the after care and maintenance. In order to keep your color/cut at its best listen to your stylists post-appointment care instructions. Always use a salon quality, sulfate free shampoo. It DOES make a difference. Use a heat protectant when applying direct heat! PLEASE! Heat will suck the color right out. Last, God Blessed Texas, but our water is not its best feature. It is filled with mineral deposits which can yellow blondes and greatly affect your color service. If you don’t have a water softener so would encourage you to get a shower head filter, or use a hard water shampoo on occasion. If you have any other questions please book a consult with one of our stylists!

Loves Austin’s cool vibe & laid-back atmosphere. Mexican martinis and breakfast tacos! Enjoys two-stepping at the Broken Spoke! Hanging at III Forks & Trulucks downtown. Cycling on the Hike & Bike trail. Hitting tennis balls anywhere.

Cosmetic Dentistry | General Dentistry | Sedation Dentistry | Pain-Free Laser Dentistry Stringent Infection Control Protocols | Smile Makeovers | Porcelain Veneers Teeth Whitening | Dental Implants | Complimentary Hand or Foot Massage (512) 452-9296 www.austindentalspa.com MARK SWEENEY, DDS JORDAN SLAGTER, DDS 2020, 2021 FIRST PLACE WINNER BEST DENTIST 2020 FIRST PLACE WINNER BEST COSMETIC DENTIST MARK SWEENEY, D.D.S. “change your smile, change your life.”
Favorite quote: “Better well done than well said.” — Benjamin Franklin

COME AND TOKE IT.

A ll natural hemp

Austinite Cannabis Company is a locally-owned & family-operated producer and seller of hand-crafted cannabis (CBD, CBG, CBN, Delta-8) poducts made from hemp in Austin, TX. 2009

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want it to feel like you are.

do is truly rooted in

particularly in our office environment. You might be in a dental office, but we don’t want it to feel like you are. We’ve found that if you make going to the dentist easy and fun, people are more likely to keep coming back. “Groovy

We’ve found that if you make going to the dentist easy and fun, people are more likely to keep coming back.

is extremely proud to serve the Austin community in our dream practice. Being able to hand select state of the art dental technology that we incorporate into our office allows us to provide exceptional care for our patients. We’re really excited to bring all of our hard work to fruition with Groovy Dental and hope in 20 years we can still be doing what we love everyday, serving the Austin community.”

“Groovy Dental is extremely proud to serve the Austin community in our dream practice. Being able to hand select state of the art dental technology that we incorporate into our office allows us to provide exceptional care for our patients. We’re really excited to bring all of our hard work to fruition with Groovy Dental and hope in 20 years we can still be doing what we love everyday, serving the Austin community.”

OFFERS! per Veneer After comprehensive exam and cleaning $500 off Invisalign expires 08/31/22 $1,500 Schedule your entire family online 24/7 Welcome to Smile Care the Groovy Hablas español? Nosotros tambien! OFFERS! comprehensive cleaning 08/31/22 $1,500 Schedule your entire family online 24/7 Care the Groovy Dental Way! raising our family here in a city call home. However, we Dental is one in a million family dentistry. Everything comfort, particularly in our might be in a dental office,
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going to the dentist more likely to keep coming extremely proud to serve the Austin practice. Being able to hand dental technology that we incorallows us to provide exceptional Modern Comfortable Hablas español? Nosotros tambien! OFFERS! per Veneer After comprehensive exam and cleaning $500 off Invisalign expires 08/31/22 $1,500 Schedule your entire family online 24/7 Welcome to Smile Care the Groovy Dental Way! We’re locals like you, raising our family here in a city that roughly a million of us call home. However, we think you’ll find that Groovy Dental is one in a million in terms of providing local family dentistry. Everything we do is truly rooted in comfort, particularly in our office environment. You might be in a dental office, but we don’t
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GET YOUR GROOVE ON! Modern Comfortable Local Hablas español? Nosotros tambien! OFFERS! per Veneer After comprehensive exam and cleaning $500 off Invisalign expires 08/31/22 $1,500 Schedule your entire family online 24/7 Welcome to Smile Care the Groovy Dental Way! We’re locals like you, raising our family here in a city that roughly a million of us call home. However, we think you’ll find that Groovy Dental is one in a million in terms of
GET YOUR GROOVE ON! GroovyDentalAustin.com 8701 W Parmer Lane, Suite 1124 45 BRIARWICK DR. PALMER LN. Modern Comfortable Local Hablas español? Nosotros tambien! OFFERS! per Veneer After comprehensive exam and cleaning $500 off Invisalign expires 08/31/22 $1,500 Schedule your entire family online 24/7 Welcome to Smile Care the Groovy Dental Way! We’re locals like you, raising our family here in a city that roughly a million of us call home. However, we think you’ll find that Groovy Dental is one in a million in terms of providing local family dentistry. Everything we do is truly rooted in comfort, particularly in our office environment. You might be in a dental office, but we don’t want it to feel like you are. We’ve found that if you make going to the dentist easy and fun, people are more likely to keep coming back. “Groovy Dental is extremely proud to serve the Austin community in our dream practice. Being able to hand select state of the art dental technology that we incorporate into our office allows us to provide exceptional care for our patients. We’re really excited to bring all of our hard work to fruition with Groovy Dental and hope in 20 years we can still be doing what we love everyday, serving the Austin community.” GET YOUR GROOVE ON! GroovyDentalAustin.com 8701 W Parmer Lane, Suite 1124 512-648-9901 45 BRIARWICK DR. W PALMER LN. N Modern Comfortable Local Hablas español? Nosotros tambien!
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Dental

Ame’s Cleaning is a fully-insured company and Better Business Bureau Accredited. We believe in sending the same cleaners to your home/office each visit, and the products we use are neither toxic nor abrasive.

We send the same cleaners to your home/office each visit. Our products and procedures kill 99.9% of germs and are neither toxic nor abrasive. The products we use have proven effective in killing the H1N1 virus. We provide approximately 8 cleaning products; however, there are certain items we do not transport from home to home in the interest of sanitation/client preference. If there is a pet in the home, we ask that you provide your own vacuum to limit the spread of allergens.

Same Crew Every Time.
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SATISFY YOUR EGO

Pure Italian luxury at Copenhagen. Come experience the very best Italy has to offer in our carefully curated collection of sofas, sectionals and chairs from Egoitaliano. Excellent design is enhanced by quality craftsmanship in every piece. Choose from our in-stock program or use your imagination to create the one-of-a-kind, custom piece you’ve always dreamt of. This is your chance to Satisfy your Ego .

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FIRING A CLIENT FIRING A CLIENT

WHY IT'S AN ABSOLUTE NECESSITY

60

S S

Sometimes, ending a client relationship is the best thing for both parties.

There comes a time in business when all of the involved parties may not see eye-to-eye. That may lead to the cessation of the relationship. Sometimes, you do everything you can for a client and it may not be enough for them. You can make your intentions explicitly known, and they still don’t feel that you’ve been transparent. Whatever the case may be, there are indicators that you may have to fire a client.

Before we get into client personality types, red flags, and ways to fire a client, it is important to define exactly what a client is, or more importantly, what a client is not. To make this distinction is imperative. Simply put, prospects are not clients. Looky-Lous, tire-kickers, and window shoppers are not consistently paying patrons, thus they cannot be clients. To not make this distinction is to waste valuable time trying to convert a pseudo-prospect into a customer, time that would be better used servicing existing clients or courting true prospects.

There are several client personality types: the “doubter”, the “flag-poler”, and the “grump”, to name a few. There’s also the client who listens to advice, and trusts her or his advisors. This client is the ideal client, just for contrast.

The “doubter” is the one who is always “on the fence”. He also lacks the notion of that fundamental principle called trust. Any business relationship is based on mutual trust, each one depending on the other to hold up their end of the bargain. At the very least, the customer is expecting excellent service, and the service provider is expecting to get paid according to her or his work. For the “doubter”, there will never be anything you can do to earn that trust. This is a relationship that is going nowhere fast. It is better to cut your losses, because this type of client is more trouble then they’re worth.

The “flagpoler” is a client that shows excitement toward a new offering, but always has to check with their partner, their wife, or their marketing director, etc. This type of client always has to “run everything up the flagpole”. There is nothing wrong with consulting your partner (professional or personal).

However, this type of client just uses the “flag pole” as an excuse to blow you off. This client is afraid of the commitment your new offering implies. Most likely, this type of client is essentially wasting your time.

The “grump” is the client who is always negative, no matter what desirable results you produce. This type of client will go so far as to yell and swear at you, devalue your work and even leave bad reviews on gig sites, etc. To work your tail off for someone just to have them degrade and berate you is a sad state of affairs.

The preceding are a few of the red flags and personality types that constitute a terminable client. Once you make the determination to fire a client, however, there are several ways to go about this:

Raise your rates Discontinue (do not renew)

Send an email

Spring Cleaning:

I’ve heard some business owners say that once a year they audit their client list. That is to say they examine their clients from biggest (highest paying, largest scope of work), to the smallest. They then rank them in terms of who causes the most problems to their business; the late-payers, the non-committers, the incessant complainers, and they do a little “spring cleaning”. Just as one would clean their home and discard the things that are not needed, so do business owners when they fire a client. In the unfortunate event that you may have to fire a client, consider that your name and reputation are at stake as well. It is always best to end things amicably. However, it is just as important to remember that all money is not good money. That is to say, no amount of money is

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explaining
downsizing
an
Refer them to another service
that you’re
Send
email explaining that your differences are

turn around

In the final scrimmage before Saturday's game, Mac Trainor, high school quarterback, called the next play. “This one’s for you Bogart. Can you take it all the way?” Pete grinned broadly. “Man, you just get that ball in there.” Breaking the huddle, the boys took their positions. Mac grabbed the snap as the team went into action. Searching out Pete to receive the pass, he felt the ball slipping in his sweaty hands. Far down the field, Pete raised his hand, motioning for the pigskin. Mac sidestepped, pulled back his left arm and fired the ball directly at his target. A sudden blur appeared in front of Pete, and Anton Chemsky leaped forward to intercept the pass. Where did he come from? Mac frowned. He’s always popping up when he’s not needed. That ball was in there. “Hey, Champ,” Pete yelled. “Remember that on Saturday.” The players surrounded Anton, pulling off his helmet. Raising his arms the tall blonde embraced his team mates. Yanking his jersey over his head, Mac walked to the showers. “Always lookin’ for glory,” he muttered, kicking his locker. The team bursts into the room shouting and laughing. We’re going for sodas and meeting up with the girls.” Pete tossed his towel at Mac. “Want to go?” “Right with you,” Mac answered, drying his hair.

Later, at the soda shop, Mac slid into a chair next to his girlfriend Terri. She gave him her brightest smile. “How did you do at practice?’ she asked. “Was Champ there?” “Why is he so important?” Mac threw his straw across the table. “He’s so polite, and tries so hard to speak proper English. Hey, give him a break” says Terri. Mac stared at the floor. Tapping his fingers on the metal table top he leaned toward the girl. “Look, everything about that guy bugs me. Why does everybody call him Golden Arm on the basketball court? He’s nothing but a showboater. Don’t ask me to call him Champ, either. Look, I’m the one who should have got that scholarship to the University, not him. I deserved the most valuable player cup, too.” He pushed his chair back and headed for the door. “See ya fellas,” he called. “Gotta hit the books. If I don't pass this exam, I’m grounded.” “I will help you,” Chemsky offered. “We will study together.” Mac raised his hand in protest. Just because that guy was so great in trig and drafting didn’t mean he had to tell the world about it. “Thanks,” he forced a smile. “I can concentrate better alone.”

In March, Mac was put on notice that he was failing trig. He crammed every night, but either failed or marginally passed every exam. Graduation loomed before him like an oncoming train. In early May, his parents sent away for a weekend of concentrated study with his uncle. Monday morning, walking to school, Mac met Pete and the guys standing on the

corner, their heads down, faces grim. He caught his breath in apprehension. “There’s been an accident,” Pete said. “Champ was on his folks’ farm plowing up the field and the tractor fell on him. He lost his arm.” Mac felt his face flush, his stomach knot. “Where is he?’ he whispered. “Hospital. We’re going over tonight.” Mac’s mouth went dry. “Count me in,” he says.

When the seniors arrived at the hospital, the nurses encouraged them to all gather in Anton’s room. “He’s in good spirits,” they said. “Everybody look happy to see him!” Anton lay quietly, a gentle smile quivering at the corner of his mouth. The stump of his right arm was swathed in white dressing just where his elbow should have been. Balloons stuck to the ceiling, stuffed animals paraded across the foot of his bed. A heavy odor of antiseptic drifted through the air, filling Mac’s nostrils and sticking to the back of his throat. Slowly, he backed out of the room and leaned against the corridor wall. Inside, Pete told one of his stupid jokes. Someone gave a nervous laugh and then there was silence. A nurse passed Mac, giving him a stern look, then popped in the room and said time was up. One by one the group called their good-byes and drifted out of the door. Mac stood gasping for air. “I’ll see you in the parking lot,” he told Pete.

Beads of perspiration formed on Mac’s forehead. His eyes filled with tears. He had never felt such a mixture of guilt and sorrow. He squeezed his hands into fists, counted the fingers on each hand over and over. He clutched his shoulders and flexed his biceps, but he took no comfort in knowing he had two of everything while Anton lays in there with half an arm. Then, wiping his arm and taking a long breath, he stuck his head around the corner. “Hey, how are you doing in here?” Anton turned his head. “Not bad, considering.” “You really had a bad one man. I’m sorry” Anton nodded. “Cannot eat and cannot write. No scholarship. No college.” Mac sat on the edge of the bed. Swallowing hard, he searched carefully for words. “Look, there are a lot of scholarships out there that have nothing to do with sports. You lost your arm, not your brain. You can get into college with what’s between your ears. Why, you're the greatest in drafting, and look at trig!” “Mac,” Anton sighed. “You don’t know. I cannot even hold a pencil. How can I draw?” “Tell you what,” Mac spoke quietly. “I got an idea. You teach me trig and help me graduate, and I’ll teach you to eat, draw, write, whatever you want. We’ll spend all summer at it and you’ll go to college. So will I. It might take me a little longer, a year maybe. You just need a little turnaround time, that's all.” Anton raised his eyebrow, searching the face of the boy in front of him. “How can you do that?”

CUT

TO

: COMMERCIAL COMMERCIAL

THE RISE OF E-COMMERCE AND ITS

EFFECT

ON INDUSTRIAL REAL ESTATE

SSince the invention of the internet, business-minded citizens have been searching for ways to monetize the web for profit or capital gain. No other segment of the retail sales market hit that nail on the head like e-commerce. The first real attempt at selling online was pioneered by the Beanie Baby company, and it changed mankind’s interaction with cyber space completely. The most notable difference was an apparent leveling of the playing field because of the internet. Now, anyone could use this (relatively) free utility to promote any product, service, or idea just as the big Fortune 500 companies do.

Another change that occurred was the creation of ancillary industries to support this new phenomenon. As time progressed and the E-commerce market experienced more growth, there was a demand for

more distribution centers, warehouses for storing inventory, and garages to house delivery fleets. The preceding is only a few of the factors that are driving the demand for more industrial or commercial property.

CBRE Insights reports that E-commerce has rapidly grown over the past five years. They also find that about 200 million sq. m of E-commerce dedicated logistics

space will be required over the next 5 years to support rising internet sales. This correlates with the findings of Cushman Wakefield that industrial real estate has experienced a rise in demand for six consecutive quarters.

The only conclusion of any importance regarding E-commerce and it’s effect on the industrial real estate market is that these industries support each other with perfect synergy. They will each continue to grow, collectively and respectively, while ushering in new technology, new opportunity, and most importantly new economic prosperity for what looks like generations to come.

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