THE TRUE TASTE OF THE SOUTH

Since a young age, John Holland, Executive Chef and Owner of Rollin Smoke Barbeque, knew that cooking was in his bones. Growing up, John would ask his mother to prepare the Thanksgiving desserts, and even grilled for his friends and co-workers after long days in the Arkansas oil fields.

At only 24 years old, John decided to pursue his culinary dream and move to Las Vegas to attend La Cordon Bleu.

John soon realized that not a single BBQ restaurant around the valley resembled the true Southern roots of home. He decided it was time to take his mobile smoker/grill to the side of Russell Road, in a hardware store parking lot with his dad and brother to put the true taste of the South in everyone’s mouth. The first day, the team sold 3 sandwiches. The second day, they sold 7 and continued to grow their business, deciding to open their first brick and mortar location in 2012. Shortly after, Rick Harrison and his father became regulars at the restaurant, eventually offering them a partnership in the plaza next to Gold and Silver Pawn Shop.

John had no idea that his once small mobile smoker/grill would grow to this extent, and continuously expand. Winning numerous BBQ competitions, receiving national recognition in the top 16 Hottest New Barbeque restaurants, recognition as Top 20 best Barbeque restaurants in the country, being featured on channels like Food Network, Discovery Channel, and many more are just a few of Rollin Smoke’s accomplishments over the years.

The moment you walk through the door of any of their three Las Vegas locations, you are met with genuine Southern hospitality. The meats are smoked with Hickory wood and prepared with the “low and slow” process, and you can taste the love and effort put into the mouthwatering meats at Rollin Smoke. Some of the most famous dishes at the restaurant include the Fried Catfish, Beef Ribs, and Smoked Meatloaf. The diverse menu and homemade sauces cover a range of palates, especially the BBQ craving ones.

Serving delectable barbeque is not the only astounding act that John and his team bring to the Vegas community. At the Highland location, they have a special menu where a portion of the proceeds go to “Critical Care Comics,” an incredible group that dresses up as comic book characters and reads to sick children. They also enjoy participating in Pigs for Kids charity cook-off and the Best Dam BBQ in Boulder City. They donate to a plethora of organizations throughout the city and continue to look for more opportunities to give back.

The moment you walk through the door, you are met with genuine Southern hospitality.

In the next ten years, there are exciting plans of expansion to bring their BBQ and southern love all over the United States. They also offer sauces and rubs on the website, as well as catering services for 10 to 10,000 people. Stay tuned as they continue to keep Rollin’! MV