The term 'DYNAMIC' can be defined as continuously changing or developing
and also describes the abundance of ideas and enthusiasm. The creation and
development of new concepts for packaging systems is challenging because of
the dynamic stages in the design process. Carefully planned and well-executed
package design is a part of the promotion mix that can affect consumer
perceptions of tangible and intangible product attributes and generate benefits
that result in positive consumer response. Many students struggle with achieving
good levels of innovation in their design proposals. The root cause of the problems
may be related to different stages in the design process, such as difficulties in
building empathy, rigid problem-framing, narrow exploration of different design
solutions and lack of in-depth exploration of each solution.
This book provides articles from an academician of the Printing Technology
Department, UiTM and a brief insight into the outcome of 14 weeks of rigorous
packaging design and developme
