Pre-Listing Home Seller's Guide

CONTENTS

ABOUTUS

REALTOR vs. AGENT BIO

MEET THE TEAM FEATURES & BENEFITS

PASTLISTINGS

SOLD LISTINGS

THEPROCESS

THE HOME SELLING PROCESS

FACTORS

PRICING HOW IT SHOWS MARKETING

PREPARINGTOLISTYOURHOME

PRICING STAGING

PHOTOGRAPHY

AERIAL PHOTOGRAPHY

VIRTUAL TOURS BROCHURES

REVIEWS

A B O U T U S

nice to meet you

Myrna Triolo

303-520-4458

MYRNA@TRIOLOHOMES.COM

www triolohomes com

facebook.com/loseytriolo

linkedin com/in/myrna-triolo-realtor

YourDenverMetroRealEstateAgent

AColoradonativeandrealestateinvestor.IspecializeinthesaleofnewandexistinghomesinArvada,Golden, Lakewood,WheatRidge,Westminster,Applewood,Denver,Thornton,andMorrison.

Priortorealestate

Imanagedofficesandpeople,startedafamily,andbecameaprofessionalvolunteerforGirlScouts,schools,and eventplanning.

WhyI'mDifferent

Leveragingmyyearsofexperienceinrealestate--20+years--Iamknownforoutstandingclientservices, customizedmarketing,personaltouches,andasaskillednegotiatorwithmyclient'sbestinterestatheart.I stronglybelievethatitisnotonlymydutytorepresentmyclientstothebestofmyabilitybuttoalsoeducate themthroughouttheentireprocess.Myclientsarearmedwithtop-notchinformationandmarketinsightso thattheycanmakeeducateddecisions.Iamhonest,sometimestellingmyclientsthingstheymightnotwantto hearbutwhattheyneedtohear.Iamhard-workingandextremelyknowledgeableabouttherealestate industry.Well-knownintheindustrywithagoodreputation.

IBelieveinGivingBack

Iamafirmbelieveringivingback.Iamparticularlypassionateaboutorgandonationandhelpingthehungry.I currentlysupportArvadaCommunityFoodBank,andtheUniversityofColoradoHospital–TransplantCenter.

Inmyfreetime,Ilovespendingtimewithmyfamily&friends.Ilovetoread,camp,vacation,andlaughasmuch asIcan.

THE SUPPORT TEAM

Transaction Coordinator (TC)

A good transaction coordinator (TC) can be an enormous help to an agent. They will ensure all transactions go smoothly by working with buyers, sellers, loan officers, title reps, and escrow officers on behalf of the agent.

Title Representative

Title representatives are a crucial part of a good real estate agent’s support team. Title searches are only scratching the surface of an issue that can arise with title transferring, and a good title rep will know what to look for when issuing a title insurance policy

Stager

A home stager is responsible for preparing a home for sale. The goal of staging a home is to help potential buyers envision putting their own personal touch on the property. Home stagers will bring in furniture, art, and accessories to ensure the decor is on-trend and aspirational.

Prep Crew

Professional Cleaning Crews, Window Cleaners, Landscapers

Having trusted and dedicated professionals help in the prep work to get a home ready to sell is important. Our preferred Vendors can help you make a strong first impression with potential buyers.

Realtor vs. Real Estate Agent

A real estate agent is any professional with a license to sell real estate A REALTOR® is a real estate agent who maintains membership with the National Association of REALTORS® (NAR) and adheres to their code of ethics

But don’t take our word for it! Trust the numbers:

98% of top producers are REALTORS®

REALTORS® list and sell twice as many properties as other licensees

REALTORS® make up about half of all real estate agents, yet make 90% of the earnings

The average dollar volume for REALTORS® is three times higher than that of other agents

Homes sold by REALTORS® consistently have higher closing prices

REALTORS® offer fewer concessions

REALTORS® are required to take an ethics course every two years

Real estate agents are more likely to act in a conflict of interest than REALTORS®

However you do the math, REALTORS® come out on top. So look for that little blue "R" before moving forward with an agent You’ll be glad you did

FEATURES & BENEFITS

F e a t u r e d L i s t i n g s

T H E P R O C E S S

STEP ONE

STEP SIX

STEP ELEVEN

STEP TWO

STEP SEVEN

STEP TWELVE

STEP THREE

STEP EIGHT

STEP THIRTEEN

STEP FOUR

STEP NINE

STEP FOURTEEN

STEP FIVE

STEP TEN

STEP FIFTEEN last

F A C T O R S

DETERMINING FACTORS

Will Your Property Sell or Not

FACTOR 1 pricing

When pricing your home it is important to carefully consider top market value Using my competitive market analysis tool, I will suggest your home’s best listing price I sell homes HIGHER than the market average because I list homes at the correct price from the start

FACTOR 2 how it shows

It is important to have your home ready for market on day one I will help you make sure your home is ready for showings and online by:

•Completing repairs that need to be done

•Decluttering & removing personal items

•Make sure the home is clean and smells fresh

•Cleaning carpets

•Neutralizing spaces and walls

FACTOR 3 marketing

I offer SUPERIOR MARKETING TECHNIQUES to help get your home sold faster and for more money than the competition

PROSPECTING

Prospecting daily for potential buyers, talking with neighbors, our co-op agents, and past clients

MARKETING

The second you sign with me, I go to work on marketing your home! COMING SOON MARKETING, ONLINE MARKETING, SOCIAL MEDIA MARKETING, and PRINT MARKETING is all part of the success of getting your home seen by the most potential buyers, selling your home faster and for more money than the competition.

COMMUNICATION

Actively communicate with you through every step of the process. Diligently sharing feedback from showings, following up with agents after viewing the home, and calling weekly to discuss the progress from the previous week.

B E F O R E L I S T I N G Y O U R H O M E

listing strategy

PRICING STRATEGY

Using a scientific market analysis in your area, we will price your home correctly the first time so that it will sell quickly

If your home is priced at fair market value, it will attract the largest number of potential buyers in the first few weeks

If a home is overpriced it will attract the fewest number of buyers looking to purchase a home The majority of home buyers look at a lot of homes, and they quickly get a feel for the price range that homes sell for in a given condition and location

PROFESSIONAL STAGING

To make sure your home is shown in the best light to buyers, I will provide a professional staging consultation to ensure your home is ready to go on the market A stager's job is to neutralize your home to appeal to the maximum number of potential buyers

PROFESSIONAL PHOTOGRAPHY

In today’s market, homebuyers are searching online first It is imperative that the photos of your home are top-notch and of the best quality to catch the home buyer's attention and stand out from the competition Having more eyes on your home is the fastest way to get it sold and sell for top dollar

AGENT MARKETING

I am part of a very large agent network I will reach out to this network to see if your home might be a great fit for one of their buyers This agent network is key to connecting buyers with your home as 88% of residential sales involves real estate agents

ADVERTISING & MARKETING

I know the importance of marketing a property This is an area I heavily focus my budget on My expertise is attracting hundreds of buyers per month and increasing brand awareness

P R E P A R I N G T O L I S T

preparing to list

• Apply fresh paint or stain to wooden fences

move personal items, excessive decorations & furniture lace or clean carpets rid of clutter and organize and clean closets ly a fresh coat of paint to walls, trim, and ceilings lace outdated ceiling fixtures, and clean lighting fixtures imize and clean pet areas in the home ure that all light bulbs are in working order

FRESHEN THE PAINT & FIXTURES

• A new coat of exterior paint helps a home's curb appeal It isn’t a low-budget item, but if you can swing it DO IT

• If you can’t paint the entire home, paint the trim This is a relatively simple thing to do and it helps give a home that wow factor

• Update exterior light fixtures This can quickly give a home an updated look

• Put a fresh coat of paint on the front door

S T A G I N G Y O U R H O M E

the art of staging

Staging a home is different the designing a home. The goal of hiring a stager is having a trained eye come into your home and look at it as a buyer would This service is provided to create a clean, decluttered look so that potential buyers can look at your home like a blank canvas to envision all their loved ones and belongings in the space for years to come

staged homes increased sale price up to

BENEFITS OF STAGING

•LESS TIME ON THE MARKET

•INCREASED SALE PRICE

•HIGHLIGHTS THE BEST FEATURES OF THE HOME

•DISGUISES FLAWS OF THE HOME

•DEFINES SPACES AND REVEAL THE PURPOSE OF EACH SPACE

•DEMONSTRATES THE HOMES FULL POTENTIAL

•CREATES THE WOW FACTOR YOU WILL NEED IN PHOTOS TO MAKE YOUR HOME STAND OUT

A L A S T I N G I M A G E

real estate photography

a picture says a thousand words

A listing's photos are often the first and sometimes only opportunity to attract a potential buyer. Most buyers are finding their homes online and photos are the first impression of your home. Pictures are the key to getting your home noticed, showings scheduled and therefore sold. As your agent, I will ensure that your listing will be shown in its best light. Many times a buyer has already decided if they are interested in your home just from the pictures online, without ever stepping foot inside your home

interesting facts:

118% quality photos enjoy more online views

19K MORE professionally shot listings can sell for up to 10 TIMES

potential buyers look at professionally shot photos

longer than non professional photos

aerial PHOTOGRAPHY

Usingaerialphotographyinrealestate canshowbuyersamuchmore accuratedepictionofwhatthe propertyisactuallylike.

of having aerial photos:

Provides views of the entire property & land

The condition of the roof and other property features

The neighborhood and surrounding area, including the home’s proximity to schools & amenities

Developments or local districts that are supported by the buyer’s property taxes

A virtual tour is a sequence of panoramic images that are 'stitched' together to create a 'virtual' experience of a location. Once created, the viewer can experience what it is like to be somewhere they are not.

THE BENEFITS

Utilizing cutting-edge technological solutions, we can narrow in on the most serious buyers. By using virtual tours we can give buyers a good look at your home without disturbing you Leaving only the more serious buyers to schedule a showing.

They are interactive by design, which means users spend more time exploring than they would just looking at photos The more invested in the interaction potential buyers feel, the more likely to take the next step in their purchase journey.

Potential homebuyers don't like to wait and they want all the information now Never missing another opportunity A virtual tour allows your home to be on display around the clock.

Exposes your home to a wider audience Your home can be toured from clear across the country at any time.

Property brochures are a memorable marketing piece for buyers to bring home with them after a showing. These brochure outline every detail of your home seen and unseen. We love using these to show all the unique details, photos, neighborhood specs, schools, upgrades, and features your home has to offer.

R E V I E W S

REVIEWS

We worked with Myrna for 4 months to find the right house for us She stuck with us through some ups and downs (the downs had nothing to do with her, or her efforts) until we found the match for us Through it all she was incredibly professional, understanding and helpful - even helping us to find a lender that was willing to look beyond just the guidebook formulas that so many of them seem to live by these days. She knows the market and is able to discern what is going to work for her clients. We consider her a friend now and would not hesitate to recommend her to anyone

I have come to know Myrna over the past 15 years She is a woman of integrity and honesty I was confident in my decision to choose Myrna as my realtor because I knew she would never talk me into a home simply for a sale Myrna is patient and takes great pride in her work She was available for my questions and walked me through every step of the process. As a first-time home buyer, I had a plethora of questions; Myrna was able to answer all of my questions and ensured that I understood. I am so happy with my new home, and I would highly recommend Myrna, especially to first-time buyers like myself Thank you so much, Myrna I am so appreciative of your time and commitment to helping me find my first home

Our transaction with Myrna was far from normal. We were able to work through all the issues and get the job done and the property sold. She is very professional with high end property. She is a very experienced agent and is very creative in finding workable solutions We never called or emailed her that we didn't get a response that day My husband was a realtor for 25 years and I too had a real estate license in another state Myrna was very patient in explaining how things were done differently here Sometimes it is easier to deal with someone with no knowledge, but she handled our questions with grace. We would highly recommend her to our friends and family and would also use her in any transaction we might have in the future.

Myrna's many years of experience provide us with a sense of confidence that she will always have our best interest at heart and provide a smooth transaction when buying or selling real estate.

We had the absolute best experience with them We sold our home and they walked us through everything we needed to do to get the best deal possible Communication was always good and prompt Sometimes they had to explain things repeatedly to get it into my head and they did so, with great knowledge and patience. If you want the most fantastic experience you can get from a realtor, look no further. I just had an issue 7 months later and got a quick and over the top (as usual) response. I can't thank them enough or do enough to repay them Simply awesome!!!