Page 1

www.mymobileindia.com www.mymobileindia.com

july 2018  Rs 100

®

Your gateway to the world of mobility

Safe, Secure and Smart Mobile Storage Solutions Chief Speak Manish Sharma President & CEO, Panasonic, India & South Asia

Tested

Huawei P20 Pro, Honor 10, Vivo X21, Kult Impulse, Tecno Camon iClick, Comio X1 Note, Moto G6 Play, Oppo Realme 1 and many more…

phone of the month

OnePlus 6


Editorpage

firstcall

I

ndia needs to replicate its fabulous accomplishment in software space with matching success in electronics hardware space too. To give an example without indulging in eulogizing or polemics, China

EDITORI A L

has built a huge electronic hardware industry – more

Pankaj Mohindroo |

than 75% of the world mobile phones are made in

Shelley Vishwajeet | Editor

China. Numerous great organizations have spewed out of the China electronic manufacturing ecosystem like Huawei, OPPO, VIVO and numerous great component companies too. The huge valuation of USD 50 – 70 Bn sought by Xiaomi – almost a startup, is a great example of the vibrant

Editor-in-Chief

Ramesh Kumar Raja | Assistant Editor Haider Ali Khan | Senior Correspondent Nijhum Rudra | Correspondent Vanshika Malhotra | Correspondent

electronics manufacturing space. Yes, in software space we do have more valuable homegrown companies such as TCS with market capitalization of nearly USD 100 billion. But we can’t take solace with this alone. India needs to create a world class electronics hardware eco-system and leadership to reduce import dependency and generate large scale quality employment. And this is what the Indian Cellular and Electronics Association is now

DE S I G N Ajit Kumar Parashar | Sr. Graphic Designer

M A R K ETIN G

focused upon. ICEA is working closely with the government and stakeholders

Puja Mohindroo | Manager - Business

to create the enabling environment which will catalyze the electronics

Sandeep Kumar | Sr. Manager – Marketing

manufacturing eco-system in India. Good news is that electronics manufacturing has gathered momentum and this has been applauded by none other than Prime Minister Modi himself.

O P ER A TION S

Today, we have 120 mobile phone manufacturing units and have already

K. Rajagopalan | Advisor-Legal, Accounts & Administration

replaced Vietnam as the second largest manufacturer of mobile phones.

Deepak Kohli | Manager – Accounts

Our endeavour is to have at least 1500 mobile phone and components

Varun Lama | Sr. Manager – Human Resources

manufacturing units by 2020 producing over 500 million phone units by then while generating 1.5 million direct and indirect employment opportunities. India’s first lithium-ion cells plant is also being set up at Tirupati, Andhra Pradesh. Government’s decision to allow import of second hand machinery with at least five years of residual life is another welcome step which will bring down the capital cost of setting up manufacturing units, which will further boost domestic manufacturing. As mobile handset integrates more and more utilitarian functions of other

B. G. Mathur | Manager- Production

CIRCUL A TION Bhupender Singh Bisht | Manager – Circulation

A D V I S ORY B O A RD Bejon Misra Rajan Mathews S.D. Saxena

devices, its usage will only multiply. But storage space remains a constraint.

Subhash Chandra

We are happy to feature SanDisk, a Western Digital company and a global

Sunil Dutt

leader in storage technology, in our lead article. SanDisk has some fabulous

Sonu Bhasin

mobile storage solutions which consumers will find quite useful.

Uvaraj Natarajan

No other platform gives you as deep an insight into consumer trends, new devices and gadgets as My Mobile does. In this issue too, you will find

G ET IN TOUCH Editorial : shelley@mymobile.co.in

a mine-full of information.

Marketing : sandeep@mymobile.co.in

Happy Reading! n

Circulation : bgmathur@mymobile.co.in Phone : 011—46206161 Fax : 011—41520637 Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. Plot No. 8, Udyog Vihar, Greater Noida, Uttar Pradesh - 201306

Pankaj Mohindroo editor-in-chief

Follow Us: Facebook facebook.com/mymobilemag Twitter twitter.com/MyMobileMag

04 | july 2018

The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged.

Volume XIII, Issue VI, july 2018

MYMOBILE


Mobile Phone & Telecom Specialist

Delhi

Mumbai Chennai Hong Kong Services Information AIR CHARTER & FREIGHT

3PL

BATTERY MOVEMENT BY AIR

Domestic Transport

International Freight

Brands we work for

CUSTOMS

E-COMMERCE

Export Doorto-Door Custom Brokerage

Import Door-to-Door

Airlines TKW

Logistics Services HK

India:

Ltd .

Hong Kong:

TKW Management Solutions Pvt Ltd Cargolink Logistics India Pvt Ltd

Cargo Link Logistics HK Co, Ltd TKW Shipping HK Co, Ltd

Head Off: R-551, New Rajinder Nagar, New Delhi - 110060. Contact Info: +91 (11) 451 55555 Our Locations: 8 New Delhi 8 Chennai 8 Mumbai 8 Hong Kong

8 Shenzhen


contents

54

48 56

58 Style Notes 10  letters 12  Cell Speak 14  Rumor Mill 16  NEWS 20  big NEWS 105 My Guide 20 Just In Get a close look at new mobile devices now in the market

48 Lead Story SanDisk Mobile Storage

06 | july 2018

Market Insight 54 Online Smartphone Shopping

62

Deepak Kabu – CEO, Ziox

Mobiles

on the Rise

88

87

CEO, Telr

Server Market Sees Impressive

Growth

90

Sirish Kumar – Founder &

Abhesh Verma – COO, nexGTv

132 Pallav Jain – Head, Consumer 56 Tech Fraud

Business, PayU India

The Growing Menace of

The Burntest

Cryptojacking

64 Honor 10

58 Chief Speak

66 Huawei P20 Pro

Manish Sharma – President &

68 Vivo X21

CEO, Panasonic India and South Asia

70 TECNO Camon iClick 72 COMIO X1 NOTE

Face to Face: Interviews with business/ industry leaders

Solution: Safe, Secure

60

and Smart

Director, COMIO Smartphones

Sanjay Kalirona – CEO &

74 OnePlus 6 76 Kult Impulse 78 Honor 7A 80 Moto G6 Play

MYMOBILE


What's Inside

contents 82 Sony SRS-XB21 84 OPPO Realme 1 86 HARMAN JBL E35

bring about a data revolution– Arun Balasubramanian, MD, Qlik India

98

Why Feature Phone Still

Matters? – Usha Srinivas,

92 Consumer Insight

Apptastic 128 BrainBaazi 130

Zappfresh

131

VuLiv Player

Marketing & Business Consultant

134 Add Ons

Indians digitally active, but

127

not digitally aware and secure

Pragati Khare, Head, Human

gadgets and accessories, from

Resource, COMIO

earphones to Bluetooth

Smartphones

speakers

94 Tech Trendz 5G network development will

The Future Ready Workforce–

The latest and the best of

be critical for smooth

100 Musings

autonomous vehicle

My Data, My Privacy: Are we

146 Vantage Point

connectivity

doing our own bit for its

After ‘affordability’, Indian

protection?

handset market needs to address ‘accessibility’ –

By Invitation 96 Preparing for a data-led

102 Bazaar Bargain

future: How the GDPR could

buy today

Four phones which are smart

94

Sudhir Kumar, Founder & CEO, Tambo Mobile

98

100

105

128

Total number of pages = 148

MYMOBILE


H.G.D (INDIA)

RoHS

Hong Guang De Technology India Pvt. Ltd.

India’s Largest Mobile Phone Charger Manufacturer Join the HGD Family Today! | www.hgdindia.com

Multi Layer Quality Check

Light Weight

Fast Charging

Premium Microchip

Multiple Protection

1 Amp

0.5 Amp

USB Charger

USB Charger

2 Amp USB Charger

Best OEM Mobile Charger MANUFACTURER Safe and reliable

100%

CUSTOMER

Satisfaction

GUARANTEED

Protected from overcharging, Power surges and short circuits

Wide range of capacity

wide range of mobile wall charging device

Easy to use

Just connect the light weight & fast charging to the device www.hgdindia.com

abhineet@hgdindia.com

+91 9990 578 181

A-55, Sector-64, Noida (UP) - INDIA


Inbox

letters

www.mymobileindia.com www.mymobileindia.com

JUNE 2018  Rs 100

®

YOUR GATEWAY TO THE WORLD OF MOBILITY

CHIEF SPEAK Orkut Buyukkokten CEO, hello network

FACE TO FACE

THE GAMES OF FORTUNE

Gaurav Tikoo Senior VP Marketing, Transsion India

reader of your magazine and

different league altogether.

I also recommend it to my

Just-ins, Consumer and

I want to thank My Mobile

friends and family. It is a

Industry Insights always

team for their continuous

must have for those who

come handy. An ideal tech

effort to provide the unique

want to get useful and

magazine should follow your

and latest content in mobile

correct information.

footsteps.

and technology domain.

—Nilotpal Bannerjee, Kolkata

What I like the most as a

—Jaspreet Kaur, Punjab

Tested

Oppo A83 2018, InFocus Vision 3 Pro, TECNO Camon i Sky, Nokia 7 Plus, Gionee S11 Lite, Huawei P20 Lite, iVOOMi i2, Mobiistar XQ Dual and many more…

reader is the Burn Tests as it My Mobile has been

The June issue’s editorial

gives an overall comparison

associated with me since I

was well elaborated and very

of the devices. Thank you so

was in my college and has

timely as were quite

much, guys! Keep rocking.

My trust and passion of

been a part of my growing

interested in knowing about

reading My Mobile keeps on

up. I am very fond of this

mobile games that have

increasing as the topics

unique and informative

changedfortunes for their

The best way to get

which you have been

magazine present in the

owners. The burn tests and

knowledge about all the

covering these days are

country. Since I am a

chief speak you did were

available mobile devices

wonderful like the last issue

dedicated reader since my

pretty good and informative.

and their prices is My

of June (The Games of

young age, I have been

It has been my guide to all

Mobile. The kind of

Fortune) has been very

admired as the one who

the tech queries and hence

collective information

informative, well timed and

knows everything in my

developing my knowledge as

available in My Guide

properly researched one.

friends and neighbors about

a consumer.

section of the magazine is

While the Big News and

mobile and technology.

PHONE OF THE MONTH

ASUS ZENFONE MAX PRO M1

Consumer Insights are

—Sanjay Kumar, Allahabad

—Hina Jadhav, Pune

wholesome informative, the

very helpful, especially for a customer and reader like

My Mobile has been my

me. We get all the brands,

Bazaar Bargain helps us to

We, as the regular reader

boredom buster during long

their specifications and

know the latest price of the

and subscriber of My

trips and journeys. We get

price range at the same

already launched products

Mobile, love to read the

all the information about the

place. Rather than flipping

on which we could get the

gadgets, mobiles and apps

apps and new features

through the entire

best bargain. My best

more often in the magazine

running onto our handsets.

magazine, one would get the

wishes to My Mobile team.

rather than going to any

You guys always do in-

idea about any particular

website. The main source of

depthstory. Waiting for your

mobile.

our tech content comes

next issue.

—Ananya, New Delhi Dear My Mobile team, it

from My Mobile magazine.

gives me an immense

The unmatched quality of

knowledge of mobile

the product keeps it in a

—Erick, Delhi

—Ranjeet Jha, Patna

ecosystem which you guys deliver through the magazine and it’s simply brilliant. I really likedreview of Nokia 7 Plus in your burn tests. Majority of readers or the users might not be aware of the whole insight about any latest mobile or technology but what we get from it, which is very helpful and deep. I am a regular

10 | july 2018

—VK Sivakumar, Chennai

e ave th

dh nes an

ream in a d ellpho c y e t k u o o st zy ab ew lines? an als n the late e a r c c d u n f o u hav o a Are y al to pen a for news our hands u think yo o y ti se poten have a no rave to lay t them? If y CV to r u le, c u Do yo e? Do you world abo . Rush you My Mobi in e in ou headl and tell th king for y your name o s o e o l to se gizm u, we are .co.in ine. o e y l i n b i o it az mym e mag team@ best mobil India’s

MYMOBILE


cellspeak

Quotes

“Remember, technology by its very nature requires skilling and I see potential for digital skilling in a big way which, by itself, will create a lot of jobs” —Ravi Shankar Prasad, Union Minister for Electronics and IT, talking to a news agency

“Cyberattacks have become more organised with significant funding, passion; they are sophisticated, they often gain access and they wait for the right time, for the moment of their choice for their attacks” — Rajiv Gauba, Union Home Secretary, addressing an event in New Delhi

“There is a huge opportunity in India for the emergence of next-generation devices which don’t exist at the moment and the new policy (National Policy on Electronics) will look at encouraging design and innovation for the development of innovative products” — Ajay Prakash Sawhney, Secretary, MeitY, at an Assocham event in New Delhi

“Within a short time, we have seen phenomenal growth in our offline business. It is about 30 per cent of our sales, even though we are present in only top 30-40 cities in offline retail. We are looking at ramping this to about 100 cities by early next year” — Manu Kumar Jain, Xiaomi VP and India Managing Director, in an interaction with a news agency

12 | july 2018

“Telecom sector has been a success story, and we will ensure that this story remains intact. We have taken steps... be it on interest rates or deferred spectrum payment. In future also, if required we will take such decisions” — Manoj Sinha, Union Telecom Minister, speaking at a conference in New Delhi

MYMOBILE


Rumour Mill

Talk Sony Xperia XZ3 may launch with advanced dual camera setup Following the successful launch of the premium Xperia XZ2 at the Barcelona Mobile trade show this year, it is now speculated that Sony would launch the new variant Xperia XZ3 soon in the market. Leaks suggest that Xperia XZ3 would be backed by the premium Snapdragon 845 chipset same as its predecessor Xperia XZ2. Also, it would sport the sophisticated dual camera setup same as Xperia XZ2. It is expected that XZ3 would sport the IP68 certified body same as the other premium Xperia phones. The rumoured Xperia XZ3 weighs 183 gms and 153 x 72 x 10.1mm thickness and with a display resolution of 2160 x 1080 pixels, the smartphone would be furnished with a 5.7-inch screen coupled with 18:9 ratio. The device is likely to have 6GB of RAM and would come in two storage variants- 128GB and 64GB ROM which is expandable in nature. If the reports are to be believed, the device might be launched at the upcoming IFA 2018

14 | july 2018

in Tech Corners

tech trade show in Berlin, Germany in September this year.

Samsung Galaxy Note 9 likely to be launched on August 9 Now that the Galaxy S9 and S9 Plus have made their entries, Samsung’s focus now stands on the new member in its Note series, dubbed the Galaxy Note 9. According to reports, the flagship device is likely to arrive on August 9. The upcoming smartphone is expected to see a number of improvements in the camera department, as compared to its predecessor, the Galaxy Note 8. The Note 9 is likely to feature the Super Slo-mo feature present in the recent Galaxy S9 and Galaxy S9 Plus. Additionally, the smartphone is speculated to come with an upgraded Qualcomm Snapdragon 845 processor (for select markets) and other minor upgrades. Like its predecessor, the Note 9 is expected to feature the same Infinity display, dual cameras at the back, and support for Samsung Pay and Bixby. However, there could be increased

RAM/ROM configurations and battery.

Google plans Pixel upgrades to take on Apple’s iPhone Google is said to be working on an upgraded Pixel smartphone line, including a model with a nearly edge-to-edge screen, seeking to boost revenue for a critically acclaimed phone that’s yet to make a major sales impact in the market. According to reports, the Alphabet Inc. unit is planning at least two new models, likely to be dubbed the “Pixel 3” and “Pixel 3 XL. The larger phone is designed with a nearly edge-to-edge screen, except for a thicker bezel known as a chin at the bottom of the phone. The display also will have a notch -- or a cutout -- at the top. The smaller model will look similar to the Pixel 2 and won’t include the notch or edge-to-edge look, say reports. Although Pixel smartphones are widely regarded as some of the best Android-based devices, they continue to lag far behind iPhone and flagship products from Samsung in sales and market share. n

team@mymobile.co.in

MYMOBILE


What’s Up

newsbits Oppo unveils flagship Find X smartphone, India launch soon

Chinese brand Oppo has launched its latest flagship smartphone with an edgeto-edge display, dubbed the Find X in Paris, to take on the likes of Apple, Samsung and Huawei. Priced at 999 euros, the latest premium smartphone will be available in August across the globe, including India. The device will be officially launched in India on July 12, 2018. The company has also tied up with Lamborghini to launch a special edition smartphone at 1699 euros for the 512GB variant with Super Vooc charging technology. The smartphone features a pop-up camera, which it calls stealth 3D camera. It comes equipped with an 8GB RAM and 256GB memory. With the latest device, Oppo said that it is officially entering the Europe market, and will initially focus on France, Italy, Spain, and the Netherlands. Motorola joins the foldable smartphone race

Lenovo-owned Motorola has reportedly been granted a patent in the US to make a flexible, foldable organic light-emitting diode (OLED) smartphone that would flex, both inward and outward. It is designed to have a thermal element in the hinge. “The technology is very clever. There’s a temperature sensor that works even when the phone is off and when it’s folded. If the temperature becomes too low the screen starts to deform, so the hinge heats up to automatically correct it,” GSMArena reported recently. The document issued by the United States Patent Application Publication on June 14 describes the

16 | july 2018

design as “a method, electronic device and computer programme product for countering a semi-permanent deformation at an area of a foldable display.” The patent was originally filed in September 2016 and earlier in May it got approval from the World Intellectual Property Organisation (WIPO). Honor reiterates its commitment to ‘Make in India’ with local manufacturing of Honor 9 Lite Honor, Huawei’s e-brand for digital natives, has now started manufacturing Honor 9 Lite locally in India, as a commitment to

According to reports, a company spokesperson said that Helio M70 would offer a network speed of 5Gbps and is also speculated to turn out a new “radio modem” for 5G. The upcoming modem would also “support critical carrier features”. According to MediaTek, the modem would be available as a discrete solution. Reports also surfaced that the company is also expected to unleash a new chipset with the 5G modem, but it might be launched separately. Ziox Mobiles launches X7, X3 feature phones

Prime Minister Narendra Modi’s ‘Make in India’ initiative. Honor 9 Lite is the company’s most successful smartphone in India with over 1 million units sold since its launch earlier this year. Featuring a 5.65-inch 18:9 IPS display, Honor 9 Lite boasts quad-cameras, with dual-cameras on both the front, as well as the rear, delivering an unparalleled camera experience for selfie-lovers. Starting at Rs 10,999, Honor 9 Lite leads innovation in its price bracket, bringing premium features such as a bezel-less display, premium double-sided 2.5D glass unibody, 3,000mAh battery, and runs EMUI 8.0 based on Android 8.0 Oreo. Local manufacturing of the smartphone will take place at the Flex plant in Sriperumbudur, Tamil Nadu. MediaTek to launch its first ‘Helio M70’ 5G modem by early 2019 Taiwanese fabless semiconductor company MediaTek has now finally announced to launch first of its kind 5G modem, dubbed as “Helio M70”. MediaTek said that the product will be available in the global market by early 2019. “Commercial availability of the modem would start from 2019. Some of the partners are Nokia, NTT Docomo and Huawei,” Joe Chen, President, Mediatek, recently said.

Domestic handset manufacturer Ziox Mobiles has launched two new feature phones- X7 and X3 priced at Rs 899 and Rs 875 respectively. Both the feature phones come with 1.8-inch display. They sport a rear camera with flash, that lets the dual SIM devices operate even in low light conditions. The phones also feature auto call recording facility and is further enabled with Bluetooth and GPRS, along with easy access to the internet. With a battery of 1,000mAh with X7 and 800mAh with X3, the devices ensure to last your entertainment longer. Additional features such as wireless FM radio, LED torch, Mobile Tracker and several pre-loaded games make the most of the feature phones at the budgeted price. The devices come equipped with multi language support. India gets its first Smart Store for feature phones from iVVO iVVO, a new entrant in the Indian mobile

MYMOBILE


several new features recently. The app enables people to delete a message sent and even delivered to someone. People can also detect forwarded messages now in the chat app.

phone market, has launched a smartphonelike app store for its 2G handsets. The company’s parent organization, Britzo, recently came into the spotlight for its unique business model and vision of empowering the rural population through a complete reversal of the prevalent market order with cutting-edge innovations. The apps on the ‘Smart Store’ encompass a wide range of genres such as entertainment, education, health, spirituality, and so on. At present, the Smart Store has a Game Centre, an Entertainment Store, a Friend Finder & App Store (for miscellaneous applications). iVVO customers will be able to enjoy a huge repository of songs and videos and other content which is refreshed daily. Whatsapp rolls out group audio, video call feature for Android beta users After creating a buzz in the market for quite some time, Whatsapp has finally rolled out group voice and video calling for iOS, Android and Windows smartphone users. Now users can chat on audio and video with multiple members of groups at the same time. On Android, the feature is

available for Whatsapp Beta/Stable version users while iOS users need to simply update their app to the latest version to avail group voice and video calling. The new feature is going to be available soon to Windows Phone users. This feature was first announced at the Facebook annual developers’ conference and the feature has been spotted on WhatsApp V.2.18.189. Interestingly, WhatsApp has introduced

www.mymobileindia.com

Yahoo Mail launches app for Android ‘Go’ phones Yahoo Mail is bringing a new application optimised for entry-level Android “Go” smartphones and a new version of its mobile website, Oath Inc announced recently. Oath Inc is a subsidiary of Verizon Communications that is the umbrella company of digital content subdivisions including AOL and Yahoo. The Yahoo Mail

Go app delivers the same features of the current Android application while keeping the RAM usage on devices below 50MB and the install size below 10MB. “The original Yahoo Mail app is already extremely lightweight so we didn’t have to remove major features to reduce the standard Yahoo Mail app size for Go,” the company said in a statement. “The Go app uses the exact same architecture as the standard Yahoo Mail app,” it added. The company also announced a design overhaul that brings many of the same features that are available for its mobile app users. Google introduces offline mode for Chrome on Android Contributing to the idea of Chrome for “everyone, everywhere,” tech major Google has rolled out an offline mode for users on Android. The company further noted that users who are signed into Chrome can also access relevant articles, based on browsing history. This downloaded content is then available at any point of time, sans internet connection. “Chrome’s goal is to make the web work well for everyone, everywhere. From building offline capabilities to an automatic data saver, we’ve launched a number of features to improve web accessibility especially tailored to NBU

(Next Billion Users) markets. However, it can be frustrating and hard to access the web when you lose connectivity or spend days disconnected. Spotty connectivity shouldn’t stop us from accessing our favourite sites to get information, whether it’s recent news or the latest cricket results,” Amanda Boss, Product Manager, Offline Chrome for Android, wrote in a blog post.

What’s Up

newsbits

Instagram introduces IGTV, its own dedicated video platform Photo-sharing app Instagram has now made its video app- IGTV official, which is speculated to take on YouTube. The main USP of the IGTV app is the time duration as IGTV allows users to stream videos up to an hour long, as opposed to the one-minute duration on Instagram. The standalone IGTV app allows users to view videos in a

vertical format which according to Instagram is more mobile-friendly. The app once opened, will play videos (under ‘For You’, ‘Popular’, ‘Following’ and ‘Continue Watching’ sections) instantly, dismissing the need to search for one. The new video app has channels (creators), which the users are required to follow to view the content. Additionally, users can like, comment, and share the videos to friends via the Direct section. While IGTV is a dedicated video app, users can still view directly from the Instagram app as well. Microsoft News is here to take on Apple News and Google News Microsoft has introduced its standalone

july 2018 | 17


What’s Up

newsbits source of news, dubbed Microsoft News app meant to keep the users updated with things happening around. Microsoft, in a blog post said, “Microsoft has been in the news business for more than 23 years. As we’ve evolved, our central mission has remained the same: to keep our audience

informed in an easily accessible, comprehensive and trustworthy way.” The new news platform will power MSN.com, which was Microsoft’s first step towards news back in 1995. Additionally, Microsoft News powers news on Microsoft Edge, the News app in Windows 10, Skype, Xbox and Outlook.com. The new Microsoft News app comes as a direct competition to Google News and Apple News. The new Microsoft News app is available for the Android and iOS users. Google introduces Podcasts app for Android devices Google has finally introduced Podcasts app for Android, available globally in the Play Store. Integrated with the Google Assistant across your devices and packed with personalized recommendations, Google Podcasts is designed to make it easier than ever for Android users to discover and listen to podcasts. It has also announced a

partnership with industry experts to improve diversity in podcast creation, and sharing a peek at how AI can help transform podcasting for the better. With Google Podcasts, you can listen and subscribe to any podcast, including popular shows like The Daily, Cyrus Says, Modern Love, Lage der Nation, The Bill Simmons Podcast, and

18 | july 2018

literally millions more. Google Podcasts seamlessly syncs across a variety of Google products, including the Google Assistant. Myntra launches first smart device - a fitness band Online fashion store Myntra has launched its first smart wearable device ‘Blink Go’ priced at Rs 4,199. The company said that the band is the first in line of ‘Myntra Wearable Platforms’ (MWP), a variety of wearables which can discover and communicate with each other through a software platform called the Myntra Wearable Platform designed by the

company’s innovation unit. The launch came two months after the fashion commerce company acquired Bangalorebased smart watch company Witworks for an undisclosed amount. The band comes with features such as activity, calorie, distance, step tracker, heart rate sensor and can be connected to the smartphone to receive notifications and standard alerts. Interestingly, the smart wearable market is currently dominated by Samsung and Fitbit products. Truecaller acquires Chillr After its foray into the digital payments segment last year, incorporating UPI-based transfers in its app, Truecaller recently announced a strategic investment into the payment space in India by acquiring Chillr, India’s first multi-bank payments app launched in 2014. The founders of Chillr, Sony Joy, Anoop Sankar, Mohamed Galib and Lishoy Bhaskaran and the rest of the organization will be joining Truecaller, and Sony Joy will be the Vice President of Truecaller Pay. The company plans to leverage Chillr’s full reach of over 150 million users in India as well as its 300+ existing partnerships in India to enable Truecaller Pay as a platform. With the launch of Truecaller Pay 2.0, the company has brought banking and payments features

to the forefront of its app, and in the coming months Truecaller is planning on rolling out credit and other financial services to users in India in a mobile-first way. Nokia 8, Nokia 7 Plus and Nokia 6.1 now available on Airtel online store Nokia’s premium smartphones – Nokia 8 Sirocco, Nokia 7 Plus and Nokia 6.1 – are now available on Airtel’s online store without the constraint of high put-down prices or cumbersome financing. Customers can now upgrade to their favourite Nokia smartphone with down payments for the devices starting at just Rs 3,799 on Airtel’s digital platform. Airtel’s online store also offers instant and easy financing facility for the Nokia smartphone range with EMIs starting as low as Rs 1,499. Launched in

October last year, Airtel’s online store offers a range of premium smartphones with affordable down payments, instant credit verification and financing, and bundled monthly plans. It is a part of Project Next – Airtel’s digital innovation program aimed at transforming customer experience across all of its services and touch points. Uber launches its lighter version with language support

Ride-sharing app Uber has launched Uber

MYMOBILE


Lite in India. The lighter version of the already existing app reduces the app weight up to 5MB on the user’s phone thus reducing the storage and loading time depending upon the network. Launched first in India, Uber will take it ahead in other parts of the world. This app is designed to suit Indian user base as it now offers seven Indian language support to be more hyperlocal. “Uber is targeting the older version of Android users and those who are still on the 2G network,” said Manik Gupta, Vice president and Head of Product for Uber. “The number is close to around 40 per cent,” he said. NXP, Mastercard and Visa transform mobile payments for billions of IoT devices NXP Semiconductors in collaboration with Mastercard and Visa has launched its new mWallet 2GO, a white label wallet service

developed on the NXP Secure Service 2GO Platform. With the new service, NXP is first in the industry to offer the full scope of mobile wallet development in one solution including leading hardware technology, surrounding software and ecosystem integration. The payment solution is designed to ease development, reduce cost, and accelerate time-to-market for OEMs (Original Equipment Manufacturers) to add mobile payment capability to any wearable, mobile or IoT (Internet-ofThings) device. Montblanc, the German manufacturer of luxury writing instruments, watches, jewelry and leather goods, is the first company to launch its own mobile wallet solution based on mWallet 2GO for its new TWIN smart strap. Airtel rolls out India’s first quad-play platform to manage multiple services Telecom operator Bharti Airtel has launched ‘Airtel Home’, India’s first-of-its-kind digital quad-play platform that simplifies the customer experience for homes that use multiple Airtel services. Airtel Home allows customers to bundle multiple Airtel

www.mymobileindia.com

relationships – home broadband (and fixed line), postpaid mobile and digital TV - as a single account with a unified interface on My Airtel app and enjoy convenience, peace of mind and loads of other benefits. With Airtel Home, customers are liberated from the hassle of making multiple payments across multiple bill cycles for different Airtel connections within the family. There is no need to remember multiple payment dates with this service. Airtel Home offers the convenience of a

single bill for all services. Interestingly, one can add Airtel connections from any location in the country. Idea completes VoLTE roll out across all its 4G circles Idea Cellular has completed the roll out of VoLTE service across all its 4G circles, making it the only GSM operator to offer the service across 20 circles in India. Idea has launched VoLTE services in Himachal Pradesh, Odisha, Assam, North East Service Area (NESA) and Jammu & Kashmir, expanding VoLTE presence across all its 20 4G circles. As part of the launch offer, Idea is giving 30 GB free data to its

VoLTE users. Sashi Shankar, CMO, Idea Cellular, said, “With the completion of last phase of VoLTE roll out, Idea is now the only operator to offer pan India integrated 2G, 3G, 4G and VoLTE services.” Leading smartphone brands Samsung, Xiaomi, Vivo, OnePlus, Nokia, Asus, Kult, Panasonic, Honor and Huawei which cater to 75% of the mobile market in India have already released the first Idea VoLTE patch on their popular devices. Vodafone India deploys world’s largest 200G long-haul network Strengthening its technological leadership,

Vodafone has deployed India’s largest long haul fiber network across 88 cities. The company installed more than 43,000 kms of 200G long-haul network in 75 days, making it the world’s fastest and biggest optical deployment project. With the growth in data consumption and adoption of new technologies like 5G and VoLTE, the 200G long-haul network will enable Vodafone to further improve on its already leading latency performance and enhance customer experience for mobile and enterprise customers. Vishant Vora, Director – Technology, Vodafone India, said, “Consumers and businesses are increasingly demanding flexible, secure and efficient ways to consume data. Moving towards 200G long-haul network is a significant step by Vodafone India to lead and provide seamless network and high bandwidth to our consumers.”

What’s Up

newsbits

Marg ERP, ICICI Bank join hands to offer integrated payments platform to MSMEs Inventory and Accounting software solution provider Marg ERP has partnered with ICICI Bank to offer an integrated payments

platform to micro, small and medium enterprise (MSME) customers, using the former’s accounting software. This integration aims to promote ‘Connected Banking’ and enables ICICI Bank’s current account holders to securely connect their bank account with the Marg ERP software and undertake an array of digital transactions from within the ERP platform itself. It will enable businesses to initiate vendor & salary payments via RTGS, NEFT or IMPS directly from this platform, automate reconciliation of banking and accounting entries, apply for working capital loans as well as schedule future dated payments, thereby offering exemplary command over day-to-day financial transactions for businesses. n team@mymobile.co.in

july 2018 | 19


What’s Up

bignews

India to get its first ever Li-ion cell manufacturing facility for mobile industry M

received all the required approvals from Tirupati Urban Development Authority (TUDA) and Ministry of Electronics and IT (MeitY) on M-SIPS benefits. We are looking at achieving a market share of approximately 6% of the total number of batteries consumed in the mobile phone industry in India during the first phase of production. Also, we will be looking at recruiting 1,700 people for this threephase project, most of them will be High School pass, Supervisory staffs will be Graduates and Managerial staff will be either Engineering Graduates or Post Graduates,” said Jaswant Munoth, Chairman, Munoth Industries. Vikas Munoth, Managing Director, Munoth Industries, said, “Undoubtedly mobile handset and its components manufacturing ecosystem is an important focus area of the Government under the ‘Make in India’ initiative. The decision of Munoth Industries to set up the country’s first ever Lithium-ion cell manufacturing plant for mobile handsets is truly a revolutionary step which is aimed at supporting the government’s goal to step up value addition in the mobile handset sector in sync with the Phased Manufacturing Program (PMP). We at Munoth Industries reaffirm our strong support to the Government’s focus to enhance value addition and generate employment. We are “We are glad to fully confident that India will emerge to be support Munoth Industries a strong nation in terms of establishment Ltd. in building the factory for the of a robust components/corecomponents ecosystem in the future. As the core component, it will be manufactured in India, the natural corollary coming years.” Ajay Prakash Sawhney, healthcare, software etc. are casting of this will be that there will be an increase Secretary, Ministry of Electronics their vote of confidence in the in the value addition through the Lithium& IT, said, “With this project burgeoning mobile phone and launch, India is preparing itself to components industry. We are glad to ion based products which will cater to become more competitive with support Munoth Industries Ltd. in the mobile industry” enhanced value addition and building the factory for the future. As —Pankaj Mohindroo, employment generation. Lithium-ion the core component, it will be National President, cell is a core component for mobile manufactured in India, the natural corollary phone industry. As of now, Lithium-ion cells of this will be that there will be an increase in ICA are imported and battery packs are assembled the value addition through the Lithium-ion based in India using the imported cells and with this project products which will cater to the mobile industry. This core component plant will catalyze establishment of an entire ecosystem of Munoth Industries, we will begin our journey to become a pioneer of forward and backward integration – forward integration to bring in this space. The M-SIPS approval for this project was given by the in through design houses, tooling facilities and many SME startups Ministry in record time which is a clear testament of the Government’s besides catering to the mobile battery pack industry as an OEM increasing focus on enhancing ease of doing business and our total supplier. The current consumption of batteries is approx. 400 – commitment to support the establishment of components/core450 million per annum for mobile phones including replacement components manufacturing ecosystem.” The first phase of the project will be operational by March 2019 and about 100 million p.a. for power banks.” “This project is of great importance to us. The company has and the second and third phases by 2022. Munoth Industries Ltd.’s been allotted on outright basis 30 acres of land by the Andhra Lithium-ion cell manufacturing is a first of its kind in India as part Pradesh Industrial Infrastructure Corporation (APIIC) and has of the Government’s ‘Make in India’ initiative. n inistry of Electronics and IT (MeitY), Indian Cellular Association (ICA), the apex body of mobile handset industry and Munoth Industries Limited recently announced the setting up of India’s first Lithium-ion cell manufacturing plant for the mobile industry. Munoth Industries will set up the plant at an outlay of Rs 799 crore in three phases. The proposed manufacturing plant to be located at Electronic Manufacturing Cluster (EMC) 2, Tirupati, Andhra Pradesh eventually will have a capacity of 1 million Ah per day. Commenting on this announcement, Pankaj Mohindroo, National President, ICA, said, “It is a tribute to the growing confidence of the investor community that entrepreneurs and investors from diverse industries including financial services,

20 | july 2018

MYMOBILE


UNISOC unveils AR/VR supporting mobile chipsets, SC9832E and SC9863 I

GSM +LTE/WCDMA/GSM) or 4G+3G (LTE/WCDMA/GSM + WCDMA/GSM) configurations, as well as Wi-Fi bgn/BT4.2/FM/ GPS+Gionass/Beidou. With an AnTuTu 6.0 score in the range of 38,000, this innovative chipset solution from UNISOC far outperforms other competing chipsets in its category. Speaking at the event, Adam Zeng, CEO, UNISOC, said, “The global mobile ecosystem is evolving at a very rapid pace, and we are focussed on helping the Indian market stay ahead of the technological curve. We want to meet and exceed the growing expectations of Indian consumers with better products and better features, which is why our latest chipset solutions are designed to cater to advanced mobile and communication technology requirements. We are confident that these new additions to our extensive portfolio will be well-received in the market, and will help in laying the foundation of a more prosperous and smarter processor with speed up to 1.6GHz, and is “The global mobile future.” built for delivering an unparalleled highecosystem is evolving at a very What these features mean is that end user experience. It features an LTE rapid pace, and we are focussed on the SC9832E and the SC9863 Cat7 modem supporting Dual SIM helping the Indian market stay ahead of the deliver better performance and a Dual Standby (DSDS) and 4G+4G more seamless user experience – (LTE/WCDMA/GSM + LTE/ technological curve. We want to meet and even for resource-intensive WCDMA/GSM), and provides exceed the growing expectations of Indian applications such as gaming. This camera support for 16MP at consumers with better products and better difference in performance is also 30fps with a 3xCSI 4+4+2 features, which is why our latest chipset highlighted in their significantly Lane/4xCSI 4+2+2+2 Lane faster response time for most interface. It’s 16MP + 5MP dual solutions are designed to cater to advanced functions, be it accessing an image signal processors ensure mobile and communication technology application or turning the device clearer, more vivid, and sharper requirements” on/off. image capturing, be it for videos or —Adam Zeng, These innovative chipsets have single pictures, and also have 3D Face also been designed for better integration ID capability. CEO, UNISOC levels and lower power consumption; with up UNISOC SC9832E comes equipped with a to 50% lower power consumption at standby, 1.4 GHz 4x Cortex A53 processor with a 667MHz eMMC 5.1/LPDDR3 memory controller. It provides camera support even with multiple background applications, they can for 13MP at 30fps, along with 2xCSI 4+4 Lane/3x CSI 4+2+2 ensure 200+ hours of stay for a 3,000mAh battery. The Lane interface, and boasts of a MaliT820 MP1 GPU capable of integration of cutting-edge camera technologies such as real680 MHz supported by OpenGL ES 3.0 and Vulkan 1.0 GPU API. time image processing and 3D noise reduction (3DNR) The SC9832E features a VoLTE Cat4 modem with Dual SIM Dual further enable the SC9832E to deliver higher image quality than Standby (DSDS) capable of supporting 4G+4G (LTE/WCDMA/ its peers. n n a move which marks a major evolution in its ongoing success story, leading fabless semiconductor company UNISOC (formerly Spreadtrum Communications) launched its latest chipsets, SC9832E and SC9863, which have been designed specifically to enable a more seamless user experience for machine learning and AR/VR related applications. The newly-announced SC9863 is armed with 8x Cortex A55

www.mymobileindia.com

What’s Up

bignews

july 2018 | 21


What’s Up

bignews

Mechanics comes to the forefront of mobile manufacturing

I

ndian Cellular Association (ICA), the apex body representing then there’s a huge buzz going around that there is a possibility that mobile industry comprising manufacturers, brand owners, material is going to come from there (Vietnam and Indonesia). Out application & solution providers, distributors and retailers, in an of 500 million, only 10 million will be exported to Vietnam and association with Centre for Development of Electronics System Indonesia.” Talking about the Indian brands, he said they are not Design and Manufacturing (CESDM), recently organized a going to die. “The Indian market got used to multiple SKUs that workshop, “Mechanics - A Generational Shift from SKD could not last for any long. Recalibrate which is happening today Manufacturing”. A host of industry leaders and representatives had to happen, the fittest will come through this (only Indian brands). The industry is treacherous, only the paranoid from the Government of India attended the event to survives,” he mentioned. discuss how the Mechanics are going to play an “I am happy Ajay Prakash Sawhney, Secretary, MeitY, instrumental role in the manufacturing of that ICA is calculating for who the Chief Guest at the event, said, “I mobile phones in the country and how India am happy that ICA is calculating for is leveraging this technology to bring about everyone that this is the amount everyone that this is the amount you can a change in the industry. you can save if you do mechanics in save if you do mechanics in India. We In his opening address, Pankaj India. We do not believe in loading do not believe in loading the industry Mohindroo, National President, ICA, and Indian customer with unnecessary said, “We preceded mechanics by over a the industry and Indian customer costs.” year from PCBA. We muddled a lot with unnecessary costs” Sawhney was very upbeat about the because the people were not convinced —Ajay Prakash Sawhney, Phased Manufacturing Programme and that the resolve was very strong. When the termed it as a magic document. He said Nokia plant was shut down in November Secretary, MeitY India is a rapidly growing manufacturing 2014, possible damages deeply impacted the ecosystem. “What we have been able to achieve is sentiment vigorously.” He further said, “We produced assembling more and more units. Around 10% comes 225 million phones last year, but the value additions are not much because phones are only assembled. After that the PCBA only in assembling,” said Sawhney. He said there is a need to build population has also started and by end of this year almost no mobile up economics so that when investors invest they end up succeeding, phones will be imported into India. 500 million will be realty by only then more investments will come. “We want Japanese have their manufacturing units in India and export back to Japan,” he March 2020.” Mohindroo, who also moderated a session of distinguished said. “India has strength in software and also has the strength in panelists from the industry and government, said, “A major electronic brand from Vietnam approached us for business showing design. Almost, 75% of the top technology companies have their us FTA (Free Trade Agreement). India offers much more in terms presence in India. What we did not have was good manufacturing of export and the major markets will be Africa, Middle East etc. But, ecosystem in electronics,” said Sawhney. n

22 | july 2018

MYMOBILE


Lava aims big, expects to achieve Rs 35,000 cr revenue in next five years

A

iming at a bigger chunk of the market while making investments to boost manufacturing in the country, Lava International is reportedly expecting to attain revenue of Rs 35,000 crore, backed by a 35% market share in the next five years in the sub-Rs 12,000 segment, compared with the 6-7% that it has at present. According to reports quoting Gaurav Nigam, Senior VP, Product Head, Lava International, as saying, “In the next five years, we are looking to achieve sales turnover in excess of Rs 35,000 crore (for the whole company). The company already has a roadmap and action plan to achieve this.” Although Nigam didn’t reveal the revenue for 2017-18, the company had a topline of $1.2 billion (Rs 7,800 crore) in 2016-17. According to Counterpoint Research, Lava had a 5.6% share in feature phones as of March, while it struggles to find its place among the top smartphone players in the country. In 2017, the company had mere 2.6% share in the Indian smartphone market which was majorly dominated by Chinese players. The homegrown company is reportedly in the process of investing over Rs 2,600 crore in ramping up its manufacturing facilities where it is targeting to reach a production capacity of 21.6 crore units in next

What’s Up

bignews

five years. Having built up its design facility, Lava is looking to localise its production where in the next five years, it will localise 70% of its mobile handset production from the current 25%. Reports say Lava, a couple of years ago, had 50 products (about 20 smartphones and some 35 feature phones) in its portfolio which it has now brought down to less than 15 phones (five smartphones and nine feature phones). The company has two manufacturing plants in India and it claims to be the only Indian brand to design devices in India and do PCB SMT in its own factory. n

Lenovo attains status as largest global provider of TOP500 Supercomputers

A

t the recent International Supercomputing Conference (ISC) in Frankfurt, Lenovo Data Center Group continued its global momentum, becoming the world’s largest TOP500 supercomputing provider measured by the number of systems ranked on the TOP500 list. 117 of the 500 most powerful supercomputers included in the TOP500 are Lenovo installations, meaning nearly one out of every four systems (23.4 per cent) on the prestigious list is a Lenovo solution. “Last year, we set a goal to become the world’s largest provider of TOP500 computing

www.mymobileindia.com

systems by 2020. We have reached that goal two years ahead of our original plan,” said Kirk Skaugen, President of Lenovo Data Center Group. “This distinction is a testament to our commitment to prioritize customer satisfaction, deliver cutting edge innovation and performance and be the world’s most trusted data center partner,” he added. Lenovo’s high performance computing customer base is as diverse as it is wide, with 17 of the top 25 research universities and institutions across the globe now powering their research with Lenovo’s comprehensive HPC and AI solutions. Lenovo, with dual headquarters in Morrisville, NC, USA and Beijing, China, enables ground breaking research in over 160 countries in the world and in many fields including cancer and brain research, astrophysics, climate science, chemistry, biology, artificial intelligence, automotive and aeronautics, to name a few. “Lenovo has an industry leading ability to bring deep innovations and a comprehensive approach to execute on the largest scale and highest performance, working with our customers to design supercomputing systems that meet their needs in terms of design and compute power,” said Madhu Matta, Vice President and General Manager of HPC and AI at Lenovo Data Center Group. n

july 2018 | 23


What’s Up

bignews

Huawei rejigs top deck of India Consumer Business Group T he smartphone business of China-based Huawei has reportedly undergone restructuring in India amid intense competition. According to reports quoting people familiar with the matter, Huawei has rejigged the top management of its India Consumer Business Group, or smartphone business, by replacing Peter Zhai with Peng Chao, who has taken over as the new chief executive. Zhai has moved back to China. Under the new structure, P Sanjeev, vice president-sales at Huawei India- Consumer Business Group is now working on building an online presence for the brand, while Allen Wang, director, product centre at Huawei India- Consumer Business is focusing on building the offline retail channel. Reports say the move underlines Huawei’s attempts at increasing its presence in India’s highly competitive handset market, where it hasn’t been able to make much of a dent so far despite entering the market before other Chinese players like Xiaomi, Oppo and Vivo who are now among the top five smartphone players. The company, which is among the top smartphone players in the world, is now aiming to become a top three smartphone player in the coming years through its offline-to-online strategy. Huawei’s Honor brand though recently saw some success in the smartphone market with 146% growth in the first quarter of 2018,

and has acquired 3.4% share, up from 1.4% in the first quarter of 2017 on the back of strong performance of Honor 9 Lite and Honor 7X across online channels, according to market research firm Counterpoint Research. Huawei has also started local printed circuit board (PCB) assembly by setting up its SMT (surface-mount technology) line in partnership with Flex, in Sriperumbudur near Chennai. The company has also expanded the capacity to support the growth in the country. n

Xiaomi to replicate India success story in emerging markets C hina’s Xiaomi, which has gained a very strong foothold in India, is gearing up to replicate the key success sutras learnt in Indian market across many emerging markets for similar achievements, said Xiaomi Vice President Manu Jain who is also Xiaomi India Managing Director. Jain was in Hyderabad to inaugurate the

24 | july 2018

smartphone maker’s 1,000th service centre in India. The Chinese smartphone major, though recorded phenomenal success in the Indian market to have six manufacturing units in a short span, came under pressure last year to scale back its operations in certain markets such as Brazil and Indonesia. Admitting that the firm lost focus as it attempted rapid expansion into new products and countries, its founder Lei Jun, in a letter to employees last year, unveiled plans to slow the pace in those markets and learn from mistakes. Jain viewed that there were at least three key success sutras that Xiaomi acquired in the Indian market that helped it report phenomenal growth rates, defying the slowdown in global smartphone markets. Apart from the universal success that Xiaomi reaped across many global markets with the help of great specs and quality at disruptive price bands, the Chinese giant adopted few localised strategies in the Indian markets that rewarded its outstandingly. Given the rapid growth in sales and market share for smartphones in India, Xiaomi is reportedly evaluating plans to either ramp up production capacities at the existing six manufacturing units spread across Andhra Pradesh, Tamil Naidu and Noida or set up new facilities. Further, having already tied up with Foxconn to produce printed circuit boards in India, Xiaomi is also evaluating plans to make televisions locally. n

MYMOBILE


iVOOMi to locally manufacture wearables in India by 2019

C

hinese company iVOOMi which entered the Indian market in March 2017 will reportedly be shifting its entire wearables manufacturing to India by the end of 2019. Currently, the company is manufacturing IoT devices at its Shenzhen facility and is aiming a market share of 6-7% by March 2019 and 10% by end of 2019 in the wearable space. “By the end of 2019 we will create our own market by penetrating Tier-2/3 cities which remain untapped so far. Also, by 2019 we will invest $30 million in wearable category in R&D, manufacturing, marketing and sales,” Ashwin Bhandari, CEO, iVOOMi India, told a business daily recently. The company has plans of launching two more fitness bands in the country this year where its first product will be for masses at disruptive price point especially targeted at first time users and the second will be on a premium side which will be a fully feature-rich device. Bhandari said, “As per current stats, wearable category is not very popular among Indian audience, especially Tier-2/3/4 audience. We want to tap this market by launching products which they can relate to and use in their daily lives.” By the end of 2019 the company is expecting to see a big hike in the wearables market

What’s Up

bignews

as most of the brands have already started targeting Tier 2/3 audience and there will be many cost effective options available for Indian audience by then. iVOOMi is aiming 25-28% of total company’s revenue to come from IoT category and has a targeted growth rate of 200% year-on-year for the company. Recently iVOOMi came up with a fitness band that supports pollution tracking/AQI feature. Now the company is working on AI and voice assistant based fitness bands which will be launched in Indian market soon. n

Lemon enters into joint venture with Adsun to setup tempered glass manufacturing unit

A

iming to dominate the mobile phone tempered glass manufacturing and distribution business, home-grown handset manufacturer Lemon Electronics has formed a joint venture with Adsun Impex Pvt Ltd to set up a tempered glass manufacturing unit in Kundli, Haryana with an investment of Rs 100 crore, having already set up a manufacturing unit and R&D facility in May. The plant is expected to begin operations in September 2018. With this, the company is aiming to be among top players in the mobile accessories market in next three years. It will create separate distribution channels for tempered glass distribution in different states. According to reports, Lemon has taken legal rights from “Thailand Glass Company” for procurement of raw material and distribution in India. The company is aiming to produce over 20 million mobile tempered glasses per month. “After the successful launch of the manufacturing unit and R&D facility last month, we are proud to expand further in the mobile industry with this latest glass plant,” Kapil Chugh, Chairman & Managing Director, Lemon Electronics Limited said in a statement. The company said that the new plant will create over 3,000 skilled and unskilled job opportunities in the country. n

www.mymobileindia.com

july 2018 | 25


What’s Up

bignews Oppo announces senior appointments to further advance international business

C

hinese smartphone maker Oppo has announced new leadership aimed at expediting its international business and cultivating young talents. Alen Wu, Vice President of Oppo, formerly in charge of China Marketing and Sales, has been appointed to be responsible for Oppo’s international business. In his new role, Alen oversees the entire international operations and is charged to expediting growth outside China. Alen Wu will report to Tony Chen, CEO of

Oppo. Alen Wu joined Oppo in 2006 and was in charge of distributor network construction and mobile product marketing. During his charge of China Marketing and Sales, Oppo became one of the top smartphone brands in China and achieved great success in both terms of sales performance and brand building. In his new role, Alen will further enhance Oppo’s position as a leading smartphone brand worldwide, lead expansion into new markets and also further develop existing international business. Charles Wong, at the same time, is appointed as Oppo Assistant Vice President, Oppo India President, and reports to Alen Wu. He takes the position in order to fulfill the company’s growth agenda as Oppo continues to build momentum in the India market. Charles has nearly two decades of experience in marketing and sales. His vision and skills will be responsible for steering Oppo’s expansion in India and achieve the company’s vision to be a leader in the market. Charles Wong said, “I am extremely excited to be a part of the Oppo India team at an important juncture. Having served in Oppo gives me a good insight of the business, its challenges and varied cultures. The Indian mobile market is growing exponentially and I look forward to further strengthen the brand presence in the Indian market by providing great user experience with our products.” n

Govt makes it easier for manufacturers to import used machinery

T

he Government of India has made it easier to import used machinery, which will make manufacturing of mobile phones and equipment smoother for companies in India. As per the latest notification by the Ministry of Environment, Forests and Climate Change (MoEF), used plant machinery having residual life of at least five years for manufacturing electronics and electrical items would not require explicit permission from the ‘hazardous and other waste committee’. Until now handset and other component assembly and manufacturing units would have to wait for the committee to meet every few months for permissions, but now companies just need to submit the necessary documents and import the machinery used for manufacturing electronics and electrical items, and not seek explicit permission. “This is a very positive step to improve ease of doing business. Our industry’s vigorous capital investment cycle is beginning and

26 | july 2018

we are greatly encouraging capacities to be shifted to India. The decision clearly shows the Government of India’s (GOI’s) intent on reform, perform and transform. Needless to say, this step will reduce the clearance time to a few days compared to few months in the earlier regime,” said Pankaj Mohindroo, national president, Indian Cellular Association. According to reports, industry insiders said that MoEF keeps a check on the import of used goods and also hazardous wastes but, capital machinery like SMT lines (surface mount technology) lines used to populate PCBs (printed circuit boards) are not a waste since they can be used to manufacture other products. ICA had highlighted the import issue for such capital machinery faced by various manufacturers and brands to promote mobile handset manufacturing. n

MYMOBILE


PM asks ministries, states to boost BHIM app use

P

rime Minister Narendra Modi has asked all central ministries and departments as well as states and union territories to set targets for digital transactions through the state-run BHIM (Bharat Interface for Money) mobile application and aim to achieve them by August 15. This comes in the wake of the fall in share of BHIM among payment platforms based on the United Payment Interface (UPI) to 6.3% transactions in April from 9.5% in 2017-18, as per data on the website of the National Payments Corporation of India (NPCI). BHIM app has seen an increase in transactions since its launch by the PM on December 30, 2016 but has been losing out of late to other popular UPI platforms such as Google Tez, PhonePe and Paytm. According to reports quoting people aware of the development, the increase in digital transactions through platforms such as BHIM app could figure in the PM’s Independence Day address on August 15. The PM has also asked cabinet secretary PK Sinha to hold a meeting with the Department of Financial Services to “resolve” the issue of bank transaction charges on BHIM-UPI usage. Such

What’s Up

bignews

charges on small transactions through BHIM app have already been waived by the government. In the meeting, the PM especially asked the ministries of railways, and food and public distribution, which handle large volumes of payments, to make efforts to boost usage of BHIM app. In April, there were 12.6 million transactions worth Rs 4,973 crore on BHIM app, while in the previous financial year it recorded 87.91 million transactions worth Rs 30,018 crore. The falling share of BHIM app had prompted the government to launch, on April 14, more attractive cashback schemes for customers and merchants using the platform. n

TRAI launches portal on network coverage

T

he Telecom Regulatory Authority of India (Trai) has launched a web portal that will provide network coverage details of all carriers, which will enable consumers to make more informed decisions while selecting their service provider. The portal’s beta version was launched recently on a pilot basis with data from carriers in Delhi and Madhya Pradesh. This portal - www. coveragemap.trai.gov.in - will be Trai’s second such initiative after a portal on tariff comparisons across circles, which is aimed at giving consumers complete information on network coverage and tariffs - two critical elements - that consumers weigh while

www.mymobileindia.com

choosing a carrier. “On this interactive user friendly portal, users shall be able to select various options like location, indoor/ outdoor, TSP, technology (2G/3G/4GVoLTE), voice/data to know the coverage provided by particular carrier at the location of their interest. Also, users shall be able to compare telcos based on coverage and signal strength or no coverage area, etc,” Trai said while launching the portal’s beta version. “This is a data heavy portal includes visualizations of network at 50 mtr. resolution and simultaneous comparison of network between two operators. During the beta release, portal shall permit up to 50 concurrent users. If there are more than 50 users they will get message to access the portal/website after some time,” the regulator said, seeking feedback from stakeholders and consumers to improve the portal. The portal is developed using coverage data provided by different telcos, which will be updated on a regular basis. Trai has collaborated with CDoT (Centre for Development of Telematics), government body engaging in cost-effective indigenous total telecom solutions, for implementing this portal. n

july 2018 | 27


What’s Up

bignews Mobile data usage goes up 15 times in 3 yrs

I

ndians are consuming data like never before. In just three years from 2014, monthly data usage in the country has reportedly increased 15 times, as smartphones and mobile internet have become cheaper and faster. At the end of 2014, the average monthly data consumption was only 0.26GB per person, which increased to over 4GB at the end of 2017, Trai figures show. Usage has increased not only because fast 4G data is now very cheap, but due to sources of content for smartphones having multiplied. Most online videos are seen on smartphones, and a study by media analytics company Comscore shows 89% of Indians go online on phones and tablets — the highest share among large data-consumption economies. 4G, which promises speeds of at least 10Mbps, is the main driver of wireless data consumption, accounting for nearly 82% of total usage last year. 4G data prices have fallen from an average of Rs 269 per GB in 2014 to Rs 19 now — and even lower in case of bundled individual data packs. It’s 7% of what customers paid earlier. Prices dropped sharply after Reliance Jio, which has a 4G-only business model, launched in September 2016. However, with rising internet usage, rival companies like Airtel, Vodafone, Idea Cellular and BSNL have also expanded their 4G network. Increasing

wireless data consumption has been a boon for streaming services like YouTube, Gaana and Hotstar. Some, such as Netflix and Amazon Prime, have even started commissioning and sourcing content in Hindi and other Indian languages. Not only data but also voice calls have increased after a dip. To keep up with Jio’s offering of free calls, competing operators have come up with their own schemes, effectively reducing voice prices to nil in case of bundled data offers. n

Face recognition rollout for Aadhaar verification delayed until Aug 1

T

he Unique Identification Authority of India which issues Aadhaar has delayed the introduction of face recognition facility for authentication by one month to August 1 in order to get enough time to prepare for a smooth rollout. According to reports, UIDAI CEO Ajay Bhushan Pandey recently said that some more time will be needed to prepare for the rollout of the new facility which was

28 | july 2018

earlier planned to be introduced from July 1. The authority in charge of the national identity system had earlier this year announced it will include face recognition alongside iris or fingerprint scan as a means of verifying users, helping those who face issues in biometric authentication or have worn-out fingerprints. “We are working on that. From August 1, we should be able to do it. All this is technology, and while we target a date this is not something as if we are buying things off-the-shelf. These things are being developed,” Pandey said. The UIDAI wants to be fully prepared, he said adding, “We are trying our best to have this released from August 1”. The UIDAI had said that face authentication would be allowed “only in fusion mode” meaning along with either fingerprint or iris or OTP (one time password) to verify the details of Aadhaar holder. It is aimed at helping people who face difficulty in biometric authentication due to old age, hardwork or worn-out fingerprints, to authenticate their identity for accessing services, benefits and subsidies. n

MYMOBILE


1 million people ‘testing’ WhatsApp payments service in India

A

lmost one million people in India are ‘testing’ WhatsApp’s payments service, and the company is working with the Indian government, NPCI and multiple banks to further expand the feature to more users, said reports quoting a company official. WhatsApp payments service, which rivals the likes of Paytm, has been in beta testing over the last few months. The Facebook-owned company hasn’t yet announced a launch date but industry watchers expect it to happen in the next few weeks. “Today, almost one million people are testing WhatsApp payments in India. The feedback has been very positive, and people enjoy the convenience of sending money as simple and securely as sending messages,” reports quoted a WhatsApp spokesperson as saying. The spokesperson added that WhatsApp is working closely with the Indian government, National Payments Corporation of India (NPCI) and multiple banks, including payment service providers, to expand the feature to more people and support India’s digital economy. WhatsApp had received permission from NPCI to tie up with banks to facilitate financial transactions via Unified Payments Interface (UPI). Paytm founder Vijay Shekhar Sharma had earlier this year alleged that WhatsApp’s UPI payment platform has

What’s Up

bignews

security risks for consumers and is not in compliance with the guidelines. The Reserve Bank of India has mandated all payment system operators to ensure that data related to payments is stored only in India giving firms six months to comply with it. Reports quoting sources said the ministry of electronics and IT has asked NPCI to check if WhatsApp’s payments service conforms with the RBI rules and data security of customers. They added that NPCI has been asked to check that all compliances are in place before the US-based messaging app is allowed to scale up its services. n

AxisRooms’ technology connects with Airbnb

A

xisRooms, India’s leading travel distribution solutions provider for hotels and accommodations has tied up Airbnb, the world’s largest community-driven hospitality company, to boost real-time availability of Airbnb accommodations based in India. The partnership will also cover existing AxisRooms Homestay, Bed & Breakfast clients. The collaboration is set to transform numerous aspects of alternative hospitality industry and improving its ranking and importance by providing a fine-tuned content and specific marketing and sales channel for various types of accommodations. Airbnb will get real time accommodation availability information

www.mymobileindia.com

and content through AxisRooms platform, which will grow the content listing and transactions on Airbnb. AxisRooms being Data Driven & working on automated pricing technology for accommodation partners, has already implemented this in the hotel segment with huge success and will now leverage this knowledge and its platform to evolve the distribution and value addition to the vacation rental accommodations like Villas, Homestay and BnB’s. Delighted with the partnership, Mr. Anil Kumar Prasanna, CEO, AxisRooms opined, “We are elated to announce this alliance and happy to share that our association will have an enormous impact on the alternative travel accommodation industry. AxisRooms and Airbnb are two entities who would be working together in India, for a common goal tailored to provide a tuned content, to give a specific marketing and sales channels for alternative travel accommodations.” Further, AxisRooms is planning to add 18000+ hotel/ accommodation partners in India to use their platform and also expects a surge of 50% in their customer base, which will use its real-time data analytics and revenue management systems. For the International Market predominantly, it is set to expand their operations in Sri Lanka, Thailand, Maldives, and UAE & Indonesia with the addition of 5000+ hotels. n

july 2018 | 29


What’s Up

bignews EY and Microsoft launch blockchain solution for Media & Entertainment industry

W

ith an aim to streamline the costly and time-consuming processes in entertainment rights and royalties, today, EY and Microsoft launched a blockchain network for content rights and royalties management. When fully operational, this EY and Microsoft blockchain network will encompass thousands of business partners and process millions of transactions per day, making it one of the world’s largest enterprise blockchain ecosystems. Microsoft and its game publisher partners will be the first ones to deploy the solution within gaming. Ubisoft, one of the world’s leading game publishers and a Microsoft gaming partner, will be one of the early adopters of this solution. The rights and royalties management solution enables increased trust and transparency between industry players, significantly reduces operational inefficiencies in the rights and royalties management process, and eliminates the need for costly manual reconciliation and partner reviews. In addition, the solution aims to provide near real-time visibility of sales transactions to all participants in the blockchain network and enables them to react to market needs faster and more effectively. EY and Microsoft designed the solution to serve any industry where intellectual property or assets are licensed to other parties and where the creators are paid royalties based on royalty

agreements. Within this value chain – which can include authors, song writers, production houses, developers and more - the intellectual property generates millions of transactions aggregating to billions of dollars per month in royalties to be paid. EY and Microsoft are currently deploying the solution with Microsoft’s key business partners and will explore opening the solution to other partner organizations as a general exchange infrastructure for royalties-related transactions on everything from software to digital media. The underlying network is built using the Quorum blockchain protocol and Microsoft’s Azure cloud infrastructure and blockchain technologies and ensures complete confidentiality of partnership agreements across entities. n

Nivesh.com raises INR 3 cr seed funding through LetsVenture

N

ivesh.com, an innovative mass market mutual funds investment platform has raised a seed funding of INR 3crore through LetsVenture. Google India MD Rajan Anandan and former Infosys Global Sales Head Basab Pradhan are among the major angel investors in the venture. Other prominent investors include VivekKhare, Advisor Corporate Development at Naukri.com,

Debasish Hota, CEO at CompuGain Corporation, Windrose Capital, Bijoy George, Partner at Full Circle Tech LLP, and LetsVenture LLC. The startup which claims to have customers across 200 cities and business partners in over 15 cities is looking to grow three folds in terms of business in 2018. Commenting on the development, Anurag Garg, Founder and CEO, Nivesh.com said, “This investment further cements our belief in the business model. We are witnessing extremely good response from our target audience and working on expanding our geographical footprints. While enriching the user experience, we will also look at strengthening our distribution network and in enhancing our technology platform to make it more intelligent.” Commenting on why he decided to invest, Basab Pradhan said, “Investment in Nivesh.com was an easy decision for me. The founding team has a wealth of experience in both the financial services domain and building technology solutions. I believe India is witnessing a structural shift from physical (real estate, gold) to financial assets. Majority of financial investors, as in other countries, will seek out mutual funds. Nivesh.com is best positioned to take advantage of this coming boom in mutual fund ownership.” n team@mymobile.co.in

30 | july 2018

MYMOBILE


First Look

justin

HTC Desire 12, 12+

T

aiwanese smartphone manufacturer HTC has launched

Wi-Fi 802.11 a/b/g/n, Bluetooth v4.2, GPS/ A-GPS microUSB.

HTC Desire 12 and HTC Desire 12+ available at a price of

A 2,730mAh battery completes the package.

Rs 15,800 and Rs 19,790 respectively. The devices come in Cool Black and Warm Silver colour variants.

On the other hand, the HTC Desire 12+ features a 6-inch HD+ IPS display with a 720x1440 pixels resolution. It is

Talking about the technical specifications, the HTC Desire

powered by an octa-core Qualcomm Snapdragon 450

12 features a 5.5-inch HD+ display with a 720x1440 pixels

processor, paired with 3GB of RAM. It includes an internal

resolution and as aspect ratio of 18:9. It is powered by a quad-

storage of 32GB which can be further expanded up to 2TB via

core MediaTek MT6739 processor, paired with 3GB of RAM.

microSD card.

It includes an internal storage of 32GB which can be further expanded up to 2TB via microSD card.

The smartphone comes equipped with dual camera set up – 13MP + 2MP with f/2.2 aperture along with a 2MP front-

The smartphone comes equipped with a 13MP camera

facing camera. Connectivity features on the board include 4G

with f/2.2 aperture along with a 5MP front-facing camera with

LTE, Wi-Fi 802.11 a/b/g/n, Bluetooth v4.2, GPS/ A-GPS

f/2.4 aperture. On the connectivity front, it supports 4G LTE,

microUSB. A 2,965mAh battery completes the package. n

www.mymobileindia.com

july 2018 | 31


First Look

justin

Xiaomi Redmi Y2

X

iaomi has launched a new smartphone, the successor to its Redmi Y1- dubbed the Redmi Y2 in India.

The main highlight of the smartphone is the camera

department which houses a vertical dual-camera setup at the back, rated at 12-megapixel and 5-megapixel with support for AI-based camera features. The front-facing snapper stands at 16-megapixel with Super Pixel sensor, LED Selfie-light and AI Beautify 4.0. Another highlight is the 5.99-inch HD+ bezel-less display with an aspect ratio rated at 18:9, along with an aspect ratio configured at 269ppi. Taking a look at other specs, the Xiaomi Redmi Y2 is powered by octa-core Qualcomm Snapdragon 625 SoC, along with Adreno 506 GPU. The device comes in two RAM/ROM configurations: 3GB RAM/32GB ROM and 4GB RAM/64GB ROM, both the options coming with the ability to get expanded with the use of a microSD card. The Xiaomi Redmi Y2 gets its power from a 3,080mAh battery which is expected to last a day on a single charge, and runs the company’s MIUI 9.5 OS based on Android 8.1 Oreo. The device houses dual SIM card slots, and is stacked with connectivity options such as 4G VoLTE, Bluetooth v4.2, GPS, A-GPS, Wi-Fi 802.11 b/g/n, a 3.5mm headphone jack, and Micro-USB 2.0. What’s more, the Xiaomi Redmi Y2 features a rear-mounted fingerprint scanner and supports Face Unlock feature. The Xiaomi Redmi Y2 is priced at Rs 9,999 (3GB RAM/32GB ROM) and Rs 12,999 (4GB RAM/64GB ROM) and comes in Dark Grey, Gold, and Rose Gold colour variants. The device is up for grabs via Amazon India, Mi.com, and Mi Home stores. n

32 | july 2018

MYMOBILE


Samsung Galaxy J4

S

outh Korean electronics major Samsung has

Android 8.0 Oreo.

launched a new budget smartphone in its Galaxy

The smartphone houses dual-SIM card slots and

J series, known as the Samsung Galaxy J4 in India.

comes with connectivity options such as 4G LTE,

In terms of the specs, the Galaxy J4 comes with

Bluetooth v4.2, Wi-Fi 802.11 b/g/n, a 3.5mm audio

a 5.5-inch HD Super AMOLED display and is

jack, and micro USB port. In addition, the smartphone

powered by quad-core Exynos 7570 processor and

has 15GB of Samsung Cloud storage.

Mali-T720 MP1 GPU, clocked at 1.4GHz. The

Furthermore, the Galaxy J4 comes equipped with

smartphone comes in two RAM/ROM variants: 2GB

a ‘Make in India’ feature called the Advanced

RAM/16GB ROM and 3GB RAM/32GB ROM, both

Memory Management which will save internal

the options being expandable up to 256GB via a

storage for the users by automatically transferring

microSD card.

the media to the external storage.

On the camera front, there is a 13-megapixel

The Samsung Galaxy J4 is priced at Rs 9,990

primary snapper with LED flash and a 5-megapixel

(2GB RAM/16GB ROM) and Rs 11,990 (3GB

front-facing one, also with LED flash. The Galaxy J4

RAM/32GB ROM) and comes in Blue, Black and

gets its power from a 3,000mAh battery and runs

Gold colour options. n

www.mymobileindia.com

First Look

justin

july 2018 | 33


First Look

justin iVOOMi V5

C

hinese company iVOOMi recently unveiled a new budget smartphone, dubbed the iVOOMi V5 in India. The

Ashwin Bhandari, CEO, iVOOMi India, said, “iVOOMi

iVOOMi V5 is priced at Rs 3,599 and is compatible with

stands for its distinguished products that are built with

Reliance Jio Football offer for a cashback of Rs 2,200.

innovation. With our shatterproof display series, we are

The main highlight of the iVOOMi V5 is the 5-inch FWVGA Shatterproof display which comes with shatter resistance.

addressing one of the most common pain-point of users by providing protection from scratches and abrasion. This entry-

In terms of the other specs, the smartphone is powered

level smartphone is in line with our objective to broaden the

by quad-core processor clocked at 1.2GHz, coupled with

horizon of advanced technology and features in the affordable

1GB of RAM. The device is equipped with 8GB of ROM

segment of smartphones in India.�

which can be further expanded up to 128GB with the use of a memory card.

34 | july 2018

a 2,800mAh battery and runs Android 7.0 Nougat.

The iVOOMi V5 comes with several connectivity options such as 4G VoLTE, Wi-Fi, Bluetooth, GPS, and a 3.5mm

In the camera department, the iVOOMi V5 houses a

audio jack. Additionally, it comes with multi-language

5-megapixel rear snapper with LED flash and another

support and is available in Champagne Gold and Jade Black

5-megapixel shooter at the front. The device is powered by

colour options. n

MYMOBILE


First Look

justin

Reach Allure Rise 2

D

omestic handset manufacturer Reach Mobiles has

while the one at the front stands at 5-megapixel. The device

launched the successor to the affordable Allure Rise,

is backed by a 2,600mAh battery and runs Android 7.0

dubbed the Allure Rise 2 limited edition smartphone in India.

Nougat. The smartphone houses dual SIM card slots, and is

In terms of the specs, the Allure Rise 2 limited edition

topped with several connectivity options such as 4G VoLTE,

comes with a 5.5-inch HD display with a screen resolution

Bluetooth, GPS/ AGPS, WiFi 802.11 b/g/n, micro USB 2.0

rated at 1,280 x 720 pixels. The smartphone is powered

port, 3.5 mm headphone jack, and FM Radio. In addition,

by a quad-core processor clocked at 1.3GHz, coupled with

the smartphone supports Face Unlock feature.

3GB of RAM. The smartphone comes equipped with 16GB

Furthermore, the Reach Allure Rise 2 limited edition is

of inbuilt storage which can be further expanded up to

compatible with the Reliance Jio Football offer for a

64GB with the use of a memory card.

cashback of Rs 2,200.

On the camera front, the Allure Rise 2 limited edition houses an 8-megapixel primary snapper with LED flash,

www.mymobileindia.com

The Reach Allure Rise 2 limited edition is priced at Rs 5,999. n

july 2018 | 35


First Look

justin

OnePlus 6 Silk White Limited Edition

O

nePlus, the premium Chinese Android smartphone

powder. Six different layers of glass have been carefully

maker, has come up with the Silk White Limited Edition

applied to the device to create a smooth, white texture.

of its recently launched OnePlus 6. The smartphone is available via Amazon.in and oneplus.in. The premium device packs the speed and smoothness that comes with Snapdragon 845, 8GB of RAM coupled with 128GB of storage. The OnePlus 6 Silk White Limited Edition is a much awaited new variant of OnePlus’ latest flagship. The OnePlus 6 Silk White Limited Edition replicates not just the beauty, but also the smooth texture that made the

36 | july 2018

The customers of this device can avail cashback of Rs 2,000 on transactions using Citibank debit and credit card. They will also be eligible to avail No Cost EMI for up to three months on all major banks. In addition to this, they will be eligible for 12-month Accidental Damage Insurance by Servify on downloading Kotak 811 app. All Amazon Prime Video consumers can avail Rs 250 and discounts up to Rs 500 on Amazon Kindle e-books.

OnePlus so celebrated. Precisely polished to create a

Other partner offers include up to Rs 2,000 cash back

restrained elegance in both look and feel, the subtle

and device insurance for Idea subscribers and benefits up to

shimmering effect is achieved using a sprinkling of pearl

Rs 25,000 on flight and hotel bookings from ClearTrip. n

MYMOBILE


Tambo TA-3

T

ambo Mobiles, a new entrant in India’s handset market,

developing phones that are superior in quality, design and

recently launched TA-3 smartphone. Categorized as

engineering. This is a step towards our aim to make mobility

‘Superphone’, the TA-3 is available in three colours – Jet

accessible and affordable for everyone. We strive to provide

Black, Champagne and Metallic Blue. The phone comes with

advanced products at an affordable price that is high on

a price tag of Rs 4,999.

innovative specs and can be easily used by all age groups.”

Speaking of its technical specifications, the Tambo TA-3

For photography enthusiasts, the TA-3 comes with 5MP

sports full view design and 4.95- inch bright display. The

rear camera with Dual LED flash and 5MP front camera with

Superphone also features fingerprint sensor and face

flash. The camera comes with face beauty, burst mode,

recognition powered by quad-core processor with MediaTek

panorama mode and stickers.

6737. The 4G enabled device, supporting VoLTE, is specially

Tambo Mobiles is aiming to redefine technology in

designed to feel the comfort in the hands with 2.5D curved

telephony and bring efficiency in business of mobile phones.

glass providing an immersive screen experience to the users.

Along with innovative and leading edge technology the Indian

The model comes with 2GB of RAM and 16GB of internal

mobile phone brand is promising a service warranty of 200

storage, which is expandable up to 64GB.

days replacement along with the warranty of one-time screen

Sudhir Kumar, Chief Executive Officer, Tambo, said, “We

replacement within 365 days of buying the phone. Tambo

are delighted to launch Tambo in the handset market with our

already has more than 600 service centres in India and aims

hero product, TA-3. We kept our target audience in mind while

to have 1,000 service centres by the end of 2018. n

www.mymobileindia.com

First Look

justin

july 2018 | 37


First Look

justin Alcatel 3V

C

hina-based TCL Communication, which sells Alcatel

4G VoLTE, WiFi 802.11 a/b/g/n, Bluetooth 4.2, GPS with

devices in India, has come up with a new smartphone, the

A-SPG, dual SIM and micro USB port. The phone measures

Alcatel 3V in India The Alcatel 3V features a 6-inch Full HD+ IPS display with a screen resolution of 2160 x 1080 pixels along with an aspect

162 x 76 x 8.05 mm and weighs 155 grams. For sensors, it has Fingerprint sensor, G-sensor, Proximity sensor, Light sensor, E-compass and Gyro sensor.

ratio of 18:9 and 2.5D curved glass. The smartphone is powered

The device comes with a price tag of Rs 9,999 and is

by a quad-core 1.45GHz MediaTek MT8735A processor along

available for purchase via Flipkart. The Alcatel 3V comes in

with Mali T20 MP2 GPU. The phone is backed by a 3GB of

Spectrum Black and Spectrum Gold colour options. The

RAM and 32GB of internal storage, which can be further

smartphone was first launched at the MWC 2018 earlier this

expanded up to 128GB via micro SD card slot. The phone runs

year along with Alcatel 1X, Alcatel 3, Alcatel 3X, and Alcatel 5

on the Android 8.0 Oreo operating system.

smartphones.

On the camera front, the smartphone features a dual-camera

The brand has also introduced a host of interesting offers on

setup at the back panel with a combination of 16-megapixel

the purchase of Alcatel phone. To start with, customers will get

primary sensor along with 5-megapixel secondary sensor.

no cost EMIs from Rs 1,111 per month, and other EMIs from

Camera features include Bokeh, Refocus, HDR, Panorama,

Rs 485 per month, extra Rs 1000 off on exchange, 5 percent

EIS, Night Mode, Burst Shot, Instant Collage, Face Beauty,

off on Axis Bank Buzz Credit card, 5 per cent off on Axis Bank

Selfie Album, PDAF. For the front, there is an 8-megapixel fixed

Debit EMIs for select users and 5 per cent Instant Discount on

focus camera with LED flash.

Visa Cards for first three online payments.

The Alcatel 3V is backed by a 3,000mAh battery, which can

Additionally, there is also Rs 2,200 cashback in the form of

give 6 hours of talk time, 500 hours of standby time and 4 hours

vouchers for Jio customers, gift vouchers up to Rs 1000 from

of charging time. On the connectivity front, the phone supports

Myntra, Gift vouchers up to Rs 500 from Cleartrip, No-cost EMI for HDFC Bank users and 15 per cent discount on ALT Balaji subscription. n

42 | june 2018

MYMOBILE


Micromax Canvas 2 Plus

H

omegrown brand Micromax has launched a new

Canvas 2 Plus has a fingerprint scanner, supports Face

budget smartphone in its Canvas series (restoring

Unlock feature, and supports 22 Indian languages.

the popular Canvas series), dubbed the Micromax Canvas 2 Plus in India.

Commenting on the launch, Vikas Jain, Co-Founder, Micromax Informatics, said, “Over the last few years, as

The main highlight of the smartphone is the 5.7-inch

the Indian handset and telecom industry has undergone

HD IPS Infinity display with an aspect ratio rated at 18:9

dynamic shift, the focus of consumers is shifting from

for thin bezels.

just the hardware, to overall connected experience.

The Canvas 2 Plus is powered by quad-core clocked

Therefore, to address the consumer needs, we are

at 1.3GHz, coupled with 3GB of RAM. The smartphone

coming up with Canvas 2 Plus with compelling features

comes equipped with 3GB of RAM and 32GB of internal

like infinity screen, face unlock feature, compelling

storage.

battery etc. We expect Canvas 2 Plus to yet again set a

On the camera front, there is a 13-megapixel rear snapper and an 8-megapixel front camera. The smartphone is backed by a huge 4,000mAh battery and runs Android 7.0 Nougat. Additionally, the

www.mymobileindia.com

First Look

justin

bench mark and revolutionize the overall smartphone adoption.� The Micromax Canvas 2 Plus is priced at Rs 8,999 and will be up for grabs across retail stores in India. n

july 2018 | 39


First Look

justin

40 | july 2018

Comio C1 Pro

T

opwise Communications-owned Comio has unveiled

In terms of the optics, there is an 8-megapixel primary

a new budget smartphone, dubbed the Comio C1 Pro

snapper with autofocus and LED flash, while the front-

in India. The main highlight of the smartphone in the

facing shooter is rated at 5-megapixel. The Comio C1 Pro

budget segment is the presence of the Face Unlock

gets its fuel from a 2,500mAh battery and runs Android

feature and support for dual 4G VoLTE.

8.1 Oreo.

Speaking of its technical specifications, the Comio C1

Additionally, the smartphone comes with one year and

Pro features a 5-inch HD display which supports features

100 days of warranty, one-time screen breakage warranty,

such as Split Screen and Pop Touch. The device is

and 30-day replacement.

powered by quad-core MediaTek MTK6739 processor,

The smartphone comes with a price tag of Rs 5,599

along with 1.5GB of RAM. It is equipped with 16GB of

and will be available to buy via online and offline stores

internal storage which comes with the option to expand

across the company. The Comio C1 Pro comes in Metallic

up to 128GB via a memory card.

Grey, Royal Black, and Sunrise Gold colour options. n

MYMOBILE


First Look

justin

Lephone Dazen 6A

C

hina-based Lephone has rolled out a new sub-brand,

MT6737H processor clocked at 1.3GHz. The Dazen 6A is

dubbed Dazen, and launched the first smartphone under

equipped with 3GB of RAM and 32GB of internal storage

the brand, known as the Dazen 6A in India.

which is expandable up to 128GB via a memory card.

The new Dazen 6A falls in the affordable category and

The device is backed by a 3,000mAh battery and runs

comes with the 18:9 aspect ratio as well as the dual rear

Android 7.0 Nougat. The dual-SIM smartphone is topped with

cameras as its highlights.

connectivity options such as Wi-Fi, Bluetooth v4.0, GPS,

The display spans 5.7-inch and has a screen resolution

A-GPS, USB Type-C port, and a 3.5mm audio jack. Additionally,

rated at 1,440 x 720 pixels, with thin bezels. The camera

the Dazen 6A is accompanied by a fingerprint scanner at the

department has dual rear cameras rated at 13-megapixel and

back, supports Face Unlock feature, comes in single Black

0.3-megapixel with dual-tone LED flash. The front camera

colour, and has a 100-day screen replacement warranty.

stands at 5-megapixel. The smartphone is powered by quad-core MediaTek

www.mymobileindia.com

The Dazen 6A is priced at Rs 7,999 and will be available to buy via offline stores in the country. n

july 2018 | 41


First Look

justin

Vivo Y83

V

ivo has launched a new smartphone in its budget Y series,

megapixel rear snapper with LED flash and an 8-megapixel

dubbed the Vivo Y83 in India. The main highlight of this

front-facing camera with AI-based camera features. The Vivo

smartphone is that it is powered by the latest MediaTek Helio

Y83 gets its fuel from a 3,260mAh battery and runs the

P22 processor which is specified at smartphones in the budget

company’s FunTouch 4.0 OS based on Android 8.0 Oreo.

and mid-segment. The Vivo Y83 comes with a 6.22-inch HD+ display with an aspect ratio rated at 19:9 along with a top notch. The

GPS, micro USB port and 3.5mm headphone jack.

smartphone comes equipped with 4GB of RAM and 32GB of

Additionally, the Vivo Y83 supports Face Unlock feature

inbuilt storage which can be further expanded up to 256GB

and comes in Aurora White, Polar Black and Red colour

with the use of a memory card.

options.

In the camera department, the device houses a 13-

42 | july 2018

The dual-SIM smartphone comes with various connectivity options such as 4G VoLTE, Wi-Fi, Bluetooth v4.2, GLONASS,

The Vivo Y83 comes with a price tag of Rs 14,990. n

MYMOBILE


International

justin

Sharp Aquos S3 High Edition

J

apanese brand Sharp has unveiled a new variant of

3.0 tech, Power Saving and wireless technology, and

Aquos S3, known as the Aquos S3 High Edition in

runs Android 8.0 Oreo with the company’s Smile UX on

Taiwan.

top.

The upgraded version of the Aquos S3- the Aquos S3

The difference lies in the upgraded Qualcomm

High Edition, too comes with a notch with a 6-inch Full

Snapdragon 660 processor which the new Aquos S3

HD+ display covered with a layer of 2.5D curved glass.

High Edition possesses. Another difference is the

The camera department, which is another highlight

increased 6GB of RAM and 128GB of internal storage,

of the smartphone, too is akin to that of the Aquos S3; a

which can be expanded up to 256GB via a memory

dual-camera setup at the back, rated at 12-megapixel

card.

and 13-megapixel with dual-tone LED flash and PDAF,

Additionally, the Aquos S3 is accompanied by a

and a 16-megapixel front-facing snapper. Additionally,

fingerprint scanner at the back and comes with support

the smartphone supports AI Portrait Beauty tech.

for the Face Unlock feature.

The Aquos S3 High Edition is backed by the same 3,200mAh battery as the Aquos S3 with Quick Charge

www.mymobileindia.com

The Sharp Aquos S3 High Edition is priced at TWD 13,990 (around Rs 31,700) in Taiwan. n

july 2018 | 43


International

justin

BlackBerry KEY2

L

ong-rumoured to launch another smartphone with a

is powered by an octa-core Qualcomm Snapdragon 660

physical keyboard, BlackBerry has made the BlackBerry

mobile platform, coupled with 6GB of RAM. The smartphone

KEY2 official. The main attraction of the smartphone is the

comes equipped with 64GB of inbuilt storage which can be

dual-camera setup at the back, rated at 12-megapixel each.

further expanded up to 256GB via a microSD card.

The dual cameras support dual-tone LED flash, Dual PDAF,

The BlackBerry KEY2 sources its power from a 3,500mAh

Portrait mode and optical superzoom. The one resting at the

battery with Quick Charge 3.0 technology and runs Android

front stands at 8-megapixel with Selfie flash.

8.1 Oreo. The dual-SIM smartphone is topped with various

Another highlight of the BlackBerry KEY2 is the improved physical keyboard which comes with the Speed Key to

v5.0, GPS, GLONASS, NFC, and FM radio.

launch shortcuts for various apps and perform tasks without

Additionally, the device is accompanied by a fingerprint

the need to switch to home screen each time. It is present

scanner embedded in the spacebar and inbuilt privacy

below the 4.5-inch IPS LCD display with a screen resolution

features.

rated at 1,620 x 1,080 pixels and an aspect ratio configured at 3:2. In terms of the other specifications, the BlackBerry KEY2

44 | july 2018

connectivity options such as Wi-Fi 802.11 a/b/g/n/, Bluetooth

The BlackBerry KEY2 is priced at $649 (around Rs 43,900) in the US. However, there is no word on its availability in India. n

MYMOBILE


Nokia 2.1, Nokia 3.1 & Nokia 5.1

H

MD Global-owned Nokia has introduced three new

comes in two RAM/ROM variants: 2GB RAM/16GB ROM and

smartphones in the affordable segment (the upgraded

3GB RAM/32GB ROM.

variants of the existing Nokia 2, 3, and 5), dubbed the Nokia 2.1, the Nokia 3.1 and the Nokia 5.1.

The Nokia 3.1 features a 13-megapixel primary camera and an 8-megapixel front snapper, a 2,990mAh battery and

Nokia 2.1: The upgraded variant of the Nokia 2 is an

runs Android 8.1 Oreo. The Nokia 3.1 comes in Blue and

Android Oreo Go-powered device. The Nokia 2.1 comes with

Copper, Black and Chrome, and White Iron colour variants and

a bigger 5.5-inch HD display and is powered by an upgraded

is priced at Euros 139 (2GB RAM/16GB ROM) and Euros 169

Qualcomm Snapdragon 425 as compared to the

(3GB RAM/32GB ROM).

predecessor.

Nokia 5.1: The Nokia 5.1 (upgraded variant of Nokia 5) too

The smartphone has the same 8-megapixel rear snapper

comes under the Android One initiative. It has a 5.5-inch

with LED flash and a 5-megapixel front camera. It is backed

screen with a screen resolution rated at 2,160 x 1,080 pixels

by a relatively smaller 4,000mAh battery and comes with 1GB

and an aspect ratio standing at 18:9. The device is powered

of RAM and 8GB of expandable internal storage. It comes in

by MediaTek MT6750 and has the same RAM/ROM

Blue and Copper, Blue and Silver, and Gray and Silver colours

configurations as the Nokia 3.1.

with a price tag of Euros 115.

The Nokia 5.1 comes with a 16-megapixel rear camera

Nokia 3.1: The Nokia 3.1 falls under the Android One

and an 8-megapixel front shooter, is backed by a 2,970mAh

initiative by Google and is upgraded to the Nokia 3. It comes

battery and runs Android 8.1 Oreo. The Nokia 5.1 comes in

with a 5.2-inch display with the screen resolution and aspect

Copper, Tempered Blue and Black colour options and is priced

ratio rated at 1,440 x 720 pixels and 18:9, respectively. The

at Euros 189 (2GB RAM/16GB ROM) and Euros 219 (3GB

smartphone has an upgraded MediaTek MT6755 chipset and

RAM/32GB ROM). n

International

justin


International

justin

46 | july 2018

LG Q Stylus series

S

outh Korean company LG has introduced its new LG Q

Stylus a comes with a 13-megapixel primary

Stylus series which consists of three smartphones, dubbed

snapper featuring PDAF and a 5-megapixel front

the LG Q Stylus, the LG Q Stylus Plus and the LG Q Stylus a.

shooter.

All the three smartphones have the 6.2-inch Full HD+

Additionally, all the three smartphones come with LG

FullVision display with an aspect ratio rated at 18:9 as their

QLens which allows users to capture images and help

highlights.

purchasing products, along with support for Portrait mode.

Additionally, the smartphones come with support for a

The LG Q Stylus and LG Q Stylus a are equipped with 3GB

stylus. The no-nonsense stylus is capable of easy typing, comes

RAM/32GB ROM, and the LG Q Stylus Plus has 4GB RAM

with enhanced palm rejection system, can personalize images

and 64GB of internal storage, with all the three smartphones

and create GIFs, and record handwritten notes.

coming with support for microSD card.

The LG Q Stylus, Q Stylus Plus and Q Stylus a come with

Furthermore, all the three smartphones come with DTS:X

octa-core processors, are backed by 3,300mAh batteries and

3D Surround Sound, IP68 water and dust resistance, Google

run Android 8.0 Oreo.

Assistant, and fingerprint scanner.

The difference between the three devices lies in the camera

The LG Q Stylus comes in Aurora Black and Moroccan Blue

department and the RAM/ROM configurations; the LG Q Stylus

colours, the LG Q Stylus Plus comes in Aurora Black, Moroccan

and the LG Q Stylus Plus house 16-megapixel rear cameras

Blue and Lavender Violet, and the LG Q Stylus a comes in a

with PDAF and 8-megapixel front cameras, whereas the LG Q

single Moroccan Blue colour. n

MYMOBILE


International

justin

ASUS ZenFone Ares

T

aiwanese company ASUS has unveiled a new smartphone,

of RAM and 128GB of internal storage which can be further

known as the ZenFone Ares in its home country, which

expanded up to 2TB using a microSD card.

is another variant of the ZenFone AR launched last year.

In the photography department, there is a 23-megapixel

The ZenFone Ares too comes with AR as well as VR

primary camera on the rear with PixelMaster 3.0 tech,

support, much like the ZenFone AR. Additionally, the device

motion-tracking and depth-sensing sensors. The front-facing

comes with SonicMaster 3.0 Hi-Res Audio 384 kHz audio

camera stands at 8-megapixel for taking selfies.

decoder and DTS Headphone with 7.1 channel support.

The device is backed by a 3,300mAh battery with Quick

Talking about its technical specs, the ZenFone Ares

Charge 3.0 tech and runs the company’s ZenUI 3.0 based

shares the same specs as the ZenFone AR; it comes with a

on Android 7.0 Nougat. Furthermore, the device has a

5.7-inch QHD Super AMOLED display and is powered by

fingerprint scanner embedded in the home button. The

Qualcomm Snapdragon 821 mobile platform which has

ZenFone Ares is priced at TWD 9,990 (around Rs 22,500)

been specially optimized to support Google Tango and

and is up for pre-orders via Taiwanese retailer PCHome. n

Daydream. The smartphone is equipped with a massive 8GB

team@mymobile.co.in

www.mymobileindia.com

july 2018 | 47


Limelight

lead story

SanDisk Mobile Storage Solution:

Safe, Secure and Smart With mobile becoming the all-in-one device, storage always keeps running short of the requirement. But worry not! SanDisk, the global leader in storage solutions, is here with a range of advanced yet affordable storage products which would take care of all your storage needs!

48 | july 2018

MYMOBILE


I

ndia is in the cusp of digital

which is now acknowledged as a never

can eat up to 11 GB of space. To top, one

metamorphosis and the key catalyst

before form of self expression. Mobile

needs enough storage for all kinds of apps

has been your hand held mobile

today is as much our life album as it is

for the device to be running efficiently. A

device. By the time you read this

our mini workplace.

mid-range or premium smartphone today

article, the number of mobile subscribers

But then, all this burgeoning tasks

comes loaded with at least 20 apps. On

in India would have zoomed past one

require one critical element – STORAGE.

their own, apps may not occupy much

billion subscriber milestone, given the fact

Every time we download a video or click

space but what you do with these apps

that it had already crossed 999 million

an image or save a document, it requires

could eat up space big way.

mark by end of March this year. And along

storage and eats into the limited space

Space or storage constraint is a real

with the superlative growth in the number

that a mobile handset has. Today, some

big problem but who really wants to pay

of mobile subscribers, there has also been

people are taking more photographs in a

a bomb just to get some extra storage?

an implosion in data consumption which

day than a middle income family would

For example, a premium high end phone

was first lit by the arrival of smartphones a

have taken in their entire life just three

with 64 GB ROM could cost around

decade back even as internet penetration

decades back. Today more videos, more

Rs 76,000/ but the same model with 256

was deepening. According to the latest

film clips are flying thick and fast from

ROM would cost approx Rs 85,000, all

one whatsapp group to another than one

other specs remaing the same. Similarly,

watched in entire year a decade back.

a mid-range smartphone with 3 GB RAM

Some amazing clips takes less than five

and 32 GB ROM would cost around

minutes to travel around the world and

Rs 10,999 while the same model with

come back to the original post-man.

4GB RAM and 64 GB ROM could costs

Limelight

lead story

forecast by research firm eMarketer, by the end of 2018, nearly 337 million Indians or more than a quarter of India’s population will be using a smartphone. Smartphones provided a never before access to internet for common consumers which swelled data consumption. The great boost came with the launch of 4G services coupled with a sharp slide in data tariff. The Nokia MBiT Index 2018 found that an average mobile owner in India was using close to 11GB of data per month while overall data traffic grew at an astounding rate of 144% in 2017, which was far more than an Ericsson study had estimated sometime back. Falling tariff and faster internet has increased the appetite for data consumption among Indians. That is one aspect of the mobile phenomenon. The other equally and perhaps more impressive story about mobile has been the way it has transformed and empowered an average consumer and transformed their lifestyle. A mobile today doubles up as one’s camera, video, jukebox, social adda, bank, locker, personal office, almost anything and everything one can think of. Little wonder, a mobile handset has become the most ubiquitous and dearest personal device ever to mankind. Nothing comes close to it, not even guns and roses! Mobile has also given birth to the craze called selfie,

www.mymobileindia.com

Photos and videos are the biggest

Rs 16,999, a big difference of Rs 6,000.

space hoggers. And with camera

There is an incremental rise in cost with

megapixels ballooning every quarter, the

every GB added.

file size of an average image in a mid-

Another big problem is the loss or

range smartphone could range anywhere

damage to data. It can happen due to

between 1MP to 5 MP while higher

theft, loss or simply a device malfunction

resolution images in premium phones

or device going bonkers. For millennials

easily go above 10 MP. And if one has one

and Gen Z particularly, a loss of device

hour of video (it could also be 60 videos of

can be a big personal and professional

one minute duration) stored in mobile, it

loss as they keep all kinds of data, some

june july 2018 | 49 45


Limelight

lead story very personal, some very important, on

once a month.

store your data. These highly sophisticated

their device. And some data loss like

4 67% of respondents in India are either

but convenient to use products are also

images from school reunion can be an

fairly worried or very worried that the

portable and wireless. The real good

irrecoverable loss – a treasure of memory

files and data on their smartphone is

thing is that they don’t cost a bomb! With

not secure.

the help of these devices, we can spare

gone in a flash! In sort, managing storage space in

4 64% have lost a precious photo or

ourselves from the pain of deleting our

our phones has become a real challenge,

video from their smartphone as a result

precious memories to just create space

of files not being backed up

on our phones.

considering the speed at which we all are generating data. For most, deleting

4 65% of Indians have regretted

So who provides the best solution? One

content seems to be the only way out

deleting a precious photo or video from

name that really stands out is SanDisk

of this sticky situation. Taking steps

their smartphone to free up storage/

– the global leader in mobile storage

to protecting oneself for data loss is

memory

solutions and one of the most trusted

something that simply doesn’t occur

4 36% of Indians would delete a photo

to most of us. One reason is that most

of themselves before that of friends,

smartphone users are simply unaware

pets, partners, children or parents

and recognizable name in data storage products. SanDisk needs no introduction as anyone using a computer, laptop or mobile would have used or seen SanDisk’s pen-drive. But one may not be aware of its real strengths or how big and how impactful it has been. So here is a snapshot. SanDisk was founded in 1988 by the trio of Eli Harari, Jack Yuan and Sanjay Mehrotra and quickly went on to establish itself as a global leader in the flash memory products which is key to storage in mobile and computers. On May 12, 2016, SanDisk was acquired by Western Digital – the hard drive global leader, providing more depth to it. SanDisk is today acknowledged as much for its

of the means through which one can

4 On average, Indians have 23 apps on

innovation as for its top-line products. It

increase the space on phones even while

their smartphones but only use 10 on

offers storage solutions for both iPhone

using the phone. The problem is bigger in

a regular basis

and Android devices. With SanDisk storage

India. A recent mobile storage study done by YouGov revealed that.

4 On average, Indian respondents take an average of 31 photos and 14 videos

products, you can easily do the following: Ensure a safe, secure and smart

n

storage solution.

a week on their smartphone.

4 83% of Indians with a personal smartphone have run out of storage,

And

with 29% of respondents running out

4 6% of Indians never back up files/data

of space at least once a week and 62% of respondents running out of space at least every three months.

4 94% of Indian people have deleted

50 | july 2018

Expand your storage capacity hassle-

n

on their main smartphone.

free without upgrading to multiple high-end devices. Ease smartphone memory by storing

n

4 46% of Indians back-up files / data on

and organizing pictures at either one

their main smartphone once a week or more than once a week.

of SanDisk products. De- clutter memory by storing data in

n

files / data from their main smartphone

Good news is that there are now rally

in order to free up storage/memory,

good products which not only enhance

one centralised place.

with 46% doing this at least once a

the space on the phone instantaneously

content like photos, files and videos

week, and 77% deleting files at least

but also provides a safe and secure way to

from mobile devices. n

Additional storage support to store

n

MYMOBILE


Here is a look at some of its best product line-up which can take care of all your mobile storage solutions needs SanDisk 400GB Ultra micro SD card

T

he award-winning 400GBSanDisk UltramicroSDXCUHS-I card is one of the company’s highest capacity cards available today.

Limelight

lead story

With the A1 specification it’s a great solution for storing more photos and videos and loading and launching apps at blazing speeds. Ideal for Android smartphone and tablet users, this high-capacity card can hold up to 40 hours of Full HD video and features superfast transfer speeds of up to 100MB/sto deliver premium performance. At this transfer speed, consumers can expect to move up to 1,200 photos per minute.

SanDisk iXpand

D

esigned to be the perfect companion for your iPhone, the iXpand Flash Drive offers an easy way to free up space on your iPhone, automatically backs up

your camera roll, and even lets you watch popular-format videos straight from the drive. The drive has both a flexible Lightning connector that works with most cases

and a USB 3.0 connector to plug into your Mac computer or PC, so you can easily move your stuff where you want it. The iXpand Flash Drive also includes encryption software that lets you password-protect files, so you can share your content while keeping sensitive files secure across your devices. Take all the photos and videos you want—the iXpand Flash Drive delivers a fast and simple way to free up space on your iPhone so that you’re always ready to capture more memories.

SanDisk iXpand Mini

SanDisk Dual Drive

M

ove files between OTG-enabled Android smartphones and tablets1 and PC and Mac computers.

With a Micro-USB connector on one end, and a USB

2.0 connector on the other, the drive lets you move content easily between all your devices. This flash drive for your Android devices includes the SanDisk Memory Zone app (preloaded on the drive and available on Google Play) for automatic camera roll backup and easy file and media

T

he iXpand Mini Flash Drive delivers a fast and simple way

management.

to free up space on your iPhone. It has features like

automatic camera roll backup, enables video streaming onthe-go. The Flash Drive also includes software that lets you, password protect files, so you can share your content while keeping sensitive files secure across your devices.

www.mymobileindia.com

july 2018 | 51


Limelight

lead story SanDisk Dual Drive Type m3.0

T

he SanDisk Ultra Dual Drive m3.0 makes it easy to transfer content from your phone to your computer. With a micro-

USB connector on one end and a USB 3.0 connector on the other, the drive lets you move content easily between all your devices—from your Android™ smartphone or tablet to your laptop, PC or Mac computer1. The flash drive for your Android devices includes the SanDisk Memory Zone app2 (available on Google Play™) for automatic backup and easy file and media management.

SanDisk Dual Drive Type-C

E

asily free up space on your smartphone or quickly transfer files between devices at USB 3.1 high speeds of up to 150MB/s.

With a reversible USB Type-C connector and a traditional USB

connector, the SanDisk UltraDual Drive USB Type-C lets you quickly and easily transfer files between smartphones, tablets and computers. Also, the SanDisk Memory Zone app for Android (available on Google Play) helps you manage your device’s memory and your content. The SanDisk Ultra Dual Drive USB Type-C is the perfect liaison between your new USB Type-C device and your devices with traditional USB ports.

SanDisk Connect Wireless Stick

T

he SanDisk Connect Wireless Stick is the flash drive reinvented

to work not just with your computer, but also with your phone and tablet. With the SanDisk Connect Stick in your pocket, in your bag or across the room, you can wirelessly access your media or transfer large files, stream HD videos and music, and save and share photos and videos to and from your mobile device. Delivering up to 256GB of extra capacity, the SanDisk Connect Wireless Stick empowers your mobile lifestyle—whether you’re running a sales meeting or taking a hike in the woods. SanDisk Connect Wireless Stick lets you stream video or music to as many as three other devices at the same time, or gives you access to all your stuff from the pocket of your jeans. When you’re feeling old school, use the USB connector to plug in.

SanDisk Connect Extreme Pro Cards

S

ANDISK EXTREME PRO microSDHC/ microSDXCUHS-I CARD With the SanDisk Extreme PROCard, you can now get to your videos

faster than ever before. Use the included USB 3.0 reader for convenient transfers and take the bottleneck out of enjoying even your most massive 4K Ultra HD video files. SanDisk microSD memory cards are engineered and tested to withstand the challenges your adventures dish out—they’re waterproof, temperature proof, shock proof, so you’ll never miss those heart-in-mouth moments. Photographers worldwide trust SanDisk.

52 | july 2018

MYMOBILE


“We drive the innovation that helps the world capture, preserve, access and transform an ever-increasing diversity of data” My Mobile interacted with Mr Khalid Wani, Channel Sales Director, Western Digital India, to get a deeper insight into the mobile storage market and to find out more about SanDisk’s leadership strategy in this space. Excerpts from the interview... How would you evaluate the data storage

both, network bandwidth and phone

Cloud storage is there, but it is

landscape in India and where does SanDisk

data. Mobile data usage in India jumped

expensive. People who are first time users

fit into the scheme of things? According

144 per cent (y-o-y) to 2,360 petabytes,

(like our parents), find it challenging to

to latest industry reports, SanDisk

with average consumption per user in 4G

use the cloud and

continues to lead the consumer storage

broadband reaching 11 GB per month in

in our country

market across categories in Q1 CY2018.

December 2017.

network in still an

At SanDisk, a Western Digital brand,

The smartphone usage sector has also

issue. In contrast,

we drive the innovation that helps the

witnessed a social and cultural behaviour

storage devices are

world capture, preserve, access and

shift over past 3-4 years - thanks to the

portable, easy to use

transform an ever-increasing diversity

affordability of smartphones, internet-on-

and create space on

of data. SanDisk provides trusted and

the-go, various apps for sharing content,

your smartphone

innovative flash storage products that

video streaming, ease of access and

instantaneously.

have transformed the external storage

much more. Then of course there is the

These devices are

devices segment. SanDisk’s quality, state-

4G, 5G network spectrum. All these have

great for sharing

of-the-art solutions are at the heart of

increased the need for more data. Reports

data as well. You can

many of the world’s largest data centres,

suggest that Consumer Data Storage

share your pictures,

and embedded in advanced smartphones,

Devices market is projected to reach US$

files, music and

tablets and PCs. SanDisk’s travel tech –

18,796.5 Mn by 2025 end, registering a

all without any

on-the-go essentials are great for keeping

CAGR of 3.3% from 2017 to 2025.

dependence

consumers entertained on long-haul

on net or

journeys and enjoying freedom from

Smartphones are now coming equipped with

money. We

storage stress on the move. SanDisk has

64GB-128GB inbuilt storage and moreover,

are confident

the perfect range of storage devices and

users also have cloud for additional storage.

that we would be able to stand out in

solutions for users to manage their storage

Is that a challenge for WDC/SanDisk? Will

storage space.

requirements better. And of course, the

it in some way impact your prospects in

ease of availability as SanDisk’s consumer

mobile storage space? Yes, you are right

Can you please describe some of your

products are available at hundreds of

that we are getting smartphones with

biggest USPs, which helps you stay ahead

thousands of retails stores worldwide.

more memory. However, at the same

of the competition curve? Our biggest USP

time, we also know that we are generating

is our extensive product range, that too

Mobile handset has become the ubiquitous

data also at an unprecedented pace.

at affordable price. We have solutions for

personaldevicewithdatausage/consumption

Little wonder, an online research found

every need, every phone. Dual Drive is

shooting up! Against this backdrop, what

that 83% of Indians with a personal

can be used for Android phones, we have

are the opportunities you see in terms of

smartphone have run out of storage,

type C flash drives for type C phones,

providing data storage solutions as well as

with 29% of respondents running out of

Apple users can use iXpand drives. All

data security in mobility space? There are

space at least once a week and 62% of

these products are available in various

about 650 million mobile users in India,

respondents running out of space at least

capacities to suit every user. In addition

and today, over 300 million of them own

every three months. As many as 94% of

to this, we have wireless connect, which

a smartphone. This makes India a larger

Indian people have deleted files / data

is a unique product. You can share your

smartphone market than U.S… second

from their main smartphone to free up

content with multiple people and can save

only to China! 78% of these users access

storage/memory, with 46% doing this at

the space on your devices including your

the internet through their mobile devices.

least once a week, and 77% deleting files

This leads to the heavy consumption of

at least once a month.

laptops and tablets. n team@mymobile.co.in

www.mymobileindia.com

Limelight

lead story

july 2018 | 53


Trendz

market insight

Online Smartphone Shopping on the Rise Faster and cheaper data fuelling the trend backed by aggressive e-commerce promotions

A

ccording to a latest study by Counterpoint Research,

India Online Smartphone Shipment Market Share by Platforms Q1 2018

e-commerce contribution to smartphone shipments

reached a record 38% in the first quarter of FY 2017-18. And among e-commerce platforms, Flipkart leads the market with 54% share, Mi.com climbed to 14% share

14% 54%

while Amazon dominated the premium smartphone segment with 77% market share, thanks to OnePlus. The upsurge was fuelled by exclusive online launches and strong promotions during the latter part of the quarter coupled with availability of cheaper and faster data. Commenting on the research findings,

30%

Karn Chauhan, Research Analyst at Counterpoint Research, said, “The

Source : Counterpoint

e-commerce segment grew faster than the offline segment during Q1 2018. While the smartphone shipments in offline segment declined by 3%, online segment grew by 4% YoY. This is driven by the increase in the number of models launching on online platforms coupled with aggressive offers. Additionally, smartphone brands have now adopted a multichannel strategy instead of relying on a single channel for distribution of their products and this has increased the competition over the past few quarters.� Commenting

54 | july 2018

on

the

MYMOBILE


Rank

India Top Online Smartphones Q1 2018

Share

1

Xiaomi Redmi 5A

23%

2

Xiaomi Redmi Note 5

7%

3

Xiaomi Redmi 4

6%

4

Huawei Honor 9 Lite

6%

5

Xiaomi Redmi Y1

4%

Trendz

market insight

Market Summary: The online smartphone segment in India increased 4% YoY as

n

“India still has one of the lowest percentage of users who are connected to the internet and shop online. This trend is changing rapidly as 4G data consumption has increased and more users beyond metro cities are geared up to browse and shop online – Tarun Pathak, Associate Director, Counterpoint Research

www.mymobileindia.com

the smartphone market remained flat YoY in Q1 2018. Exclusive smartphones from Xiaomi and Huawei (Honor) majorly drove online shipments. n Flipkart continues its dominance in the online smartphone market with 54% share while Amazon holds second place with 30% followed by Mi.com with 14%. n Close to 30 exclusive smartphone models were launched in Q1 2018. Attractive full-screen displays, high capacity batteries and AI features like face recognition were key differentiators for new launches. n Xiaomi led online platforms with a share of 57% during Q1 2018, followed by Samsung (14%) and Huawei (Honor) (8%). n Entry level and premium are the fastest growing segments in the online smartphone market. Entry level shipments were driven by Xiaomi while premium was driven by OnePlus. n Top five smartphones contributed to close to half of the smartphone shipments through online channels. n Huawei Honor 9 Lite was the only model in top 5 slowing down Xiaomi’s full dominance. competitive landscape, Tarun Pathak,

to browse and shop online. Hence, in an

Associate Director at Counterpoint

effort to target first time shoppers, both

Research, said, “India still has one of

Flipkart and Amazon have scaled up

the lowest percentage of users who are

their operations in recent quarters,

connected to the internet and shop online.

especially in the smartphone segment

This trend is changing rapidly as 4G data

which is a major value driving category for

consumption has increased and more

these platforms.” n

users beyond metro cities are geared up

team@mymobile.co.in

july 2018 | 55


Threat

tech Fraud

The Growing Menace of Cryptojacking Digital bandits are finding it a more attractive channel to extract money than ransomware!

T

he cases of cryptojacking

it had detected more than three million

grown to 25 by May 2018 from 8 in 2017,

are shooting up and nobody

cryptojacking hits between January and

marking a three-fold increase. Quick Heal

is safe with digital bandits

May 2018.

Security Labs expects these numbers to

finding it a more attractive

Mobile users aren’t safe either, says

grow even further, as more cybercriminals

option to ransomware to extract money!

Quick Heal, as the number of mobile

leverage cryptojacking as a lucrative

A recent Quick Heal report revealed that

cryptojacking malware variants have

channel of generating illicit revenues.

52 | march 2018

MYMOBILE


Sanjay Katkar, Joint Managing Director

attacks remain almost undetected,

and Chief Technology Officer, Quick Heal,

enabling attackers to use the compromised

says, “Cryptojacking is emerging as a more

systems to mine cryptocurrencies for as

cost-effective and efficient alternative to

long as they want.

ransomware. With a ransomware attack,

They are also easier to deploy than

there is no guarantee that hackers will be

ransomware attacks. All a hacker needs to

paid a ransom. Cryptojacking, on the other

do is to drop a cryptomining code on your

hand, is empowering hackers to make use

system without your knowledge through

of infected endpoints for swifter and more

an infected link or file. Another commonly

assured financial gains. As of now, there

used method is to infect websites and

are no reported instances of data loss in

pop-up ads with a JavaScript-based

cryptojacking attacks.”

cryptomining script, which is triggered

Understanding the threat: What are

when you click on infected ads or visit

cryptojacking attacks, and why are

compromised websites. In such instances,

they becoming popular? Simply put,

attackers don’t even need to install a code;

cryptojacking is a form of cyber-attack in

just opening the infected link is enough

which hackers hijack the infected system’s

to turn your system into a cryptomining

processing power to mine cryptocurrency.

machine and generate instant returns on

As opposed to ransomware, cryptojacking

investment for the hacker. While cryptojacking attacks are mostly deployed against individual systems at

“Cryptojacking is a form of cyber-attack in which hackers hijack the infected system’s processing power to mine cryptocurrency. As opposed to ransomware, cryptojacking attacks remain almost undetected, enabling attackers to use the compromised systems to mine cryptocurrencies for as long as they want” www.mymobileindia.com

present, Quick Heal Security Labs expects cloud-based services to also be targeted in the near future. It additionally expects lighter and more sophisticated versions of mining scripts to be deployed soon, and forecasts the rise of mining-malware-as-aservice and an exponential growth in the number of fileless cryptomining malware. How to identify if you’ve been cryptojacked, and how to protect against cryptojacking: One of the most prominent – and perhaps the most easily identifiable – symptoms of cryptojacking is the system performance. Since most of the computing

Threat

tech fraud

“With a ransomware attack, there is no guarantee that hackers will be paid a ransom. Cryptojacking, on the other hand, is empowering hackers to make use of infected endpoints for swifter and more assured financial gains” – Sanjay Katkar, JT MD and CTO, Quick Heal Technologies

power is redirected towards cryptomining operations, the system performance goes

mobile devices).

down drastically. Applications which

Quick Heal recommends system owners

would otherwise open smoothly might face

to deploy a robust security solution as a

major issues with lag, or completely fail to

means of combatting cryptojacking attacks.

respond. In several cases, cryptojacking

Security solutions must be kept up-to-date

prevents users from carrying out any tasks

with the latest security definitions, while

on their systems and can even lead to

users are also advised to regularly update

frequent system crashes and overheating,

their OS. Other recommendations include

damaging the system hardware and

installing an ad-blocker plugin (extension)

significantly lowering its lifespan. Another

on your web browser, avoiding suspicious

indicator of whether a system has been

links or email attachments, using strong

compromised by a cryptojacking attack

passwords and not posting personal info

is an abnormally-high fan speed (in PCs

online. n

and laptops) or battery overheating (in

team@mymobile.co.in

july 2018 | 57


Exclusive

Chief speak

“Panasonic is trying to turn the tables other way round with smartphones communicating with users proactively” Panasonic needs no introduction in the Indian market with its earned legacy of delivering high quality products in B2B and the consumer space, be it a Television, Camera or the Mobile phones. Yet, the Japanese electronics major is on a transition phase to adapt to disruptive innovations like Artificial Intelligence and IoT to incorporate them into its existing network of wide array of products and services. The man in charge, Manish Sharma, President and CEO, Panasonic India and South Asia, has been one of the main catalysts of this transformation of Panasonic leading the brand to cross Rs10,000 crore in FY 17-18. He spoke with Haider Ali Khan about the challenges and the roadmap for Panasonic in India. Excerpts: Panasonic carries a legacy of almost

Panasonic has failed to leverage its

hundred years and counting. What could be

reputation and expertise as compared

Panasonic is now catering majorly to

that one thing with which we can identify

to other verticals. What have been the

the budget segment audiences with its

with the Japanese major today? We have

reasons for this? ‘Failed’ will not be the

smartphones. Is that segment holds the

completed 100 years in March 2018 and

correct term for our smartphone division,

maximum potential for you? We have a clear

one thing that has differentiated us from

although a late-entrant in the Indian

focus and do not want to compete in a

the rest is ‘Technological Innovation’. Be

smartphone market we have come a long

commodity space or the niche space. So

it transition from hardware to software or,

way and have grown approximately 8 - 9

our idea is to be in between these two when

adoption of disruptive technologies such

times of what we were at that point of

it comes to smartphones and therefore,

as IoT or, AI, we have constantly evolved to

time. Aligned to our businesses i.e., B2B,

the price point for our smartphones is in

meet the demands of our consumers.

B2C and smartphones we are driving the

between Rs.8, 000 – Rs.16, 000 which

financial growth over a period of time and

is an important bracket in this market.

have crossed 10,000 crore in FY 17-18.

And, as far as product is concerned the

Mobile phone is one segment where

58 | july 2018

MYMOBILE


Exclusive

chief speak “The price point for our smartphones is in between Rs.8, 000 – Rs.16, 000 which is an important bracket in this market” fundamental idea is to move from product proposal to solution proposal. This might be the first step in that direction because we are bringing some amount of intelligence in our phones. At present, through UI, a consumer communicates with

“Hike in customs duty to 10% on smartphone to turn the tables the other way round with smartphones components such as camera communicating with users module and printed circuit proactively. Therefore, board assembly is a progressive we believe our in-house developed artificial initiative undertaken by GoI to intelligence (AI)-based foster the local smartvirtual assistant - Arbo will phone manufacturing be a differentiator in the time to ecosystem” come. mobile phones but we are trying

Do we expect some flagship smartphones from

the local smartphone

Panasonic in 2018? Yes, we are planning to

– given the fact that now mobile companies

launch new devices around festive season

are going in for huge, expensive brand

system. At Panasonic, our

this year.

associations to gain mindshare and market

endeavour is to ensure that all Panasonic

share? As mentioned earlier, Panasonic is

mobile phones are not only assembled in

How successful your brand promotion has

transitioning from hardware to a solutions-

India but also have Indian-manufactured

been when Panasonic got Varun Dhawan and

oriented company that offers the best-in-

populated PCB’s and we are already in

TaapseePannu? Has it transpired into sales

class services to its connected customers.

the process of developing manufacturing

and market share for Panasonic? Panasonic

Our products featuring intelligent

capabilities in that direction. While the

smartphones through its Ad campaign

technology i.e., AI assistance, will be the

infrastructure is being setup, we are looking

titled ‘SO MUCH TO DO’ for its power

game-changing innovation in the coming

at absorbing maximum costs so that our

packed Eluga series featured both Taapsee

times.

end customer is not impacted. In addition,

Pannu and Varun Dhawan. The 360 degree

manufacturing eco-

we also see an opportunity to support the

campaign supported on television, Print,

How do you see the impact of GST on electronics

infrastructure creation for the industry by

OOH, Cinema and Digital platforms helped

manufacturing and the profit margins for

bringing in sophisticated technologies

us to gain maximum visibility and reach our

the makers like Panasonic and increase in

to the country at a fast pace through

target audience.

PCB duty to 10 percent? Hike in customs

our Panasonic Smart Factory Solutions

duty to 10% on smartphone components

division, a leading manufacturer of special

What would be your marketing and promotion

such as camera module and printed

purpose machines including automations

strategy to counter growing aggressiveness of

circuit board assembly is a progressive

Chinese and Korean mobile handset majors

initiative undertaken by GoI to foster

needed for PCB’s. n haider@mymobile.co.in

www.mymobileindia.com

july 2018 | 59


In Conversation

face to face

“COMIO is proud to be a mid-segment budget smartphone brand” COMIO has left no stone unturned to be among the first choices for the Tier 2 and Tier 3 buyers across the country in the mid-segment budget category. Last year, the company started its operations in India and has now become a brand with good recall value among the customers through its social media campaigns, film promotions and catchy punchlines. Haider Ali Khan interacted with Sanjay Kalirona, CEO and Director, COMIO Smartphones who is leading COMIO to newer heights with his vast experience of mobile industry. Excerpts: COMIO has completely changed its instance

with 12 per cent market share, while

for the buyers? The COMIO X1 Note

and has become aggressive in Tier 2 and Tier

in Uttarakhand and Madhya Pradesh it

is definitely going to win the hearts of

3 towns and cities. What kind of response

enjoys a 6 per cent market share in the

COMIO loyalists and first-time buyers as

are you getting from the distributors and

Rs 8,000-10,000-price range. Few

it comes with stylish design, dual camera,

the buyers? Right from day one we had a

markets where COMIO sees good traction

and full screen FHD all in under 10K.

very clear strategy of reaching out to the

include Faridabad, Jalandhar, Ludhiana,

Competitively priced at Rs 9,999, the

youth in Tier II and III cities. We began by

Kanpur, Ahmedabad and Bhopal.

X1 Note boasts of flawless slim ID design

launching our smartphones in North and

with a stylish mirror finish back cover in

West India and have now recently become

What were the lessons learnt during your

two colour variants- royal blue and sunrise

a Pan-India brand with the launch in

visit to other parts of the country as a mobile

gold. The device has a dual rear camera

South & East markets. We are proud to be

maker? It was a great experience for us,

with 13MP + 5MP AF with Flash and

a mid-segment budget smartphone brand

the response was very welcoming. The

front camera with 8MP. A photographer’s

that enables people to live their lives to

demand from non-metro markets is

delight, the handset comes bundled

the fullest, packed with a great camera,

growing at a rapid pace and therefore it

with a set of camera modes like portrait/

design, memory and battery life.

is imperative for all brands to make their

bokeh, beauty, panorama, social and

The response we have received from

products available there. For us specially

night mode. Designed to enjoy high

our distributors and end consumers has

they are on the top of the priority list and

definition to the fullest, the smartphone

been overwhelming and hence we have

we hope to foray into more emerging cities

comes with a 6-inch full view FHD+ 2.5D

managed to launch 7 smartphones models

this year.

ever since our launch. As per the recent

60 | july 2018

curved display. The 4G-VoLTE dual SIM smartphone is powered by a 1.45GHz

GfK report, in Himachal Pradesh, the

COMIO has unveiled its first dual lens

quad-core processor and has a 2,900

brand ranks three (in the ₹5k-8k range)

smartphone X1 Note? What does it hold

mAh battery.

MYMOBILE


What are the key attributes on which the

quality products to our consumers within

offline strategy for sales and distribution

team COMIO is working on its smartphones

the mid-segment smartphone category.

has worked well for the brand in gaining

to provide a value for money device?

The increase in custom duty on PCBs

a foothold in India’s hyper-competitive

Since the beginning, COMIO has been

further encourages us to move towards

smartphone market. We are focusing on

very cautious of designing smartphones

local assembling of PCBs and eventually

a network of small offline retail stores

that offer value to the consumer. All our

manufacturing as well. Overall the agenda

in towns and non-metro cities to sell its

smartphones cater to the growing needs

of the government is to dial up Make-in-

smartphones. Currently, the brand has a

of our target audience with features such

India within our category and we fully

network of more than 20,000 retailers

as big display, dual camera, latest android

support them in this initiative.

and 400 distributors across 650 towns

version, photography Bokeh Mode, Mirror finish glass, etc. How do you position yourself among the other

and is planning to expand it to around Is this your current model of offline sales

35,000 retailers and 700 distributors

and distribution worked for you or do you

across more than 1,300 towns in India in

wish to change it later? Our differentiated

coming months.

Chinese players? What kind of extra ounce do you have to offer to your potential buyers? We are proud to be a Chinese smartphone player and bring with us an excellence and legacy in manufacturing. In an attempt to offer better value and stand out from the other players we are offering a very special after-sales service as COMIO Support that includes 30-day DOA, a special buy back and upgrade offer allowing you to upgrade your old smartphone. The

“The increase in custom duty on PCBs further encourages us to move towards local assembling of PCBs and eventually manufacturing as well”

What else COMIO has in its pipeline for 2018? 2018 has been and will continue to be a landmark year for us as we have grown

In Conversation

face to face

into a Pan-India brand. This year will see the brand expand on many frontiers- new smartphone launches, our first television commercial, announcement of our own manufacturing facility. There is a lot to look forward to this year.

COMIO upgrade offer, allows

What’s the stage of your planned

you an assured 40% return on

manufacturing unit in India?

your old COMIO phone (Not

COMIO as a brand is committed

more than 12 months old)

to Make-in-India, within few

which will be given if you

months from our India launch

want to upgrade you existing

we started local assembling of

COMIO phone. Additionally,

our smartphones through local

the smartphones come

partner V-Sun. We plan to set up

with a free one-time screen

our own manufacturing facility

replacement warranty within

this financial year.

six months of purchase to supplement the one-year +

What will be your strategy to

100 days’ extra manufacturer

engage more audiences in future

warranty. COMIO Smartphones

with the brand COMIO? Since

has partnered with Reliance Jio

we are now a Pan-India brand,

to provide unbeatable packages

we will engage with an even

and cashback offers for the

larger audience base through

youth.

on-ground marketing efforts at consumer, retail and trade

What are your thoughts on the

levels. We will also continue

increased PCB rate of 10 percent?

to create attractive content

How will that affect a homegrown

on digital platforms under our

company like COMIO? At COMIO

umbrella campaign- Don’t Listen

we strive to maintain price

KarDaal. n haider@mymobile.co.in

equilibrium and offer the highest

www.mymobileindia.com

july 2018 | 61


In Conversation

face to face

“Ziox is a customer loyal brand, packaged with the right price and latest technology” Ziox Mobiles, a part of Sun Airvoice Pvt. Ltd., was incepted in the year 2015, with a motto to break the boundaries while offering technologically superior products without compromising on quality. Headquartered in New Delhi, Ziox Mobiles has built up an impressive portfolio of more than 40 distinguished products and has established its presence across India through its wide network comprising its branch offices and system integrators across several states in the country. Ramesh Kumar Raja interacted with Deepak Kabu, CEO of Ziox Mobiles, to discuss how the domestic brand has carved a niche for itself in a market dominated by foreign players and what is its strategy to be a leader in years to come. Interestingly, Kabu is an industry veteran having more than two decades of experience in distribution, marketing and sales. Excerpts: How’s the brand Ziox positioned itself among

tapped the urban and semi-urban cities in

in improving and augmenting its product

the Indian smartphone players as well as from

India, and also the rural geographies with

portfolio to empower the consumers

the dominating Chinese OEMs? The main

our brand reach, the fastest in India. We

with technology. Speaking of which, our

objective behind Ziox is to provide access

believe our extensively advanced portfolio

most dominant product category in the

to the Tier 2 and Tier 3 markets in India with

brings a unique user experience, which is

semi-urban cities and metro cities will

the technology and innovation that drives

the key to our differentiation. As a brand,

undoubtedly be the smartphones that

smart solutions. We have successfully

catering to 5 lakh users every month,

cater to the everyday blazing fast chores;

we have tailored our platform to suit

whereas in Tier 2 and Tier 3 cities gives

the cutting-edge requirements of Indian

more influence to the feature phones.

consumers. In this vast economy, Ziox is a customer loyal brand, packaged with

Which are the areas from where maximum

the right price and latest technology that

demand is coming for Ziox phones? Ziox has

enables a strong connect with customers.

made its presence at pan India level. But

We are also steadfast in introducing our

our major shareholding markets are UP,

brand’s products that will redefine the

Rajasthan, West Bengal, Bihar, Assam,

quality of cost-effective offerings, against

Gujarat, Maharashtra, Karnataka, Tamil

the competing brands.

Nadu etc. Where most of the brands these days have their products available on

Ziox majorly plays into the budget

online and offline fronts, we prefer being

smartphones apart from feature phones.

present in the offline markets majorly. This

Which has been the dominant vertical

is purely to keep the consumers associated

for you? Since our first financial year,

with the touch and feel of the product at

Ziox has gained a significant amount of

the time of purchase. We have been very

traction in the Indian market; we are one

aggressive in our offline strategy that shall

of the fastest growing brands selling more

further help us penetrate the Tier 2 and

than XX million devices until today. The

Tier 3 regions.

brand is inclined towards the innovative

00 | july 2018

adoptions besides cost-effective and tech-

How would you prefer to be known; as

glutted devices. Ziox has been steadfast

a smartphone brand or feature phone

MYMOBILE


player? Ziox was established to deliver the

to invest or purchase in any commodity. As

the brand promise: Quality that Speaks.

consumers with the latest technology at

cash is the dominant mode of transaction

With Sushant’s entrance on the board,

the best affordable prices, regardless of the

in the devices market, the segment did see

the sales have augmented and so has

product category. We always aim to provide

a downfall but I would call it a momentary

the reach in the markets. Moreover, the

the value-plus mobility solutions and

impact; the sales gained a full throttle by

partnership has directed Ziox Mobile’s

expanding our product portfolio. Moreover,

the second half of the year.

phase of expansion on a pan India level.

In Conversation

face to face

be it feature phones or smartphones, for us it’s the smart devices.

“We provide end to end customer

What is the investment plan for India? Ziox is a quality and innovationdriven brand that focuses on

care support through our smart service

online web platform. Ziox today has an extensive pan India presence with above requirements. Ziox has a focused growth plan charted 800 service centres across India, which out for the states. At the ensures superior customer experience. moment, we are planning to Furthermore, we have also introduced invest XX Cr for our R&D and XX Cr to drive our market expansion the 111 Replacement Policy that strategies. With our XX millions of instils the trust among customer base, we leverage Ziox’s our customers” robust market presence and consumer meeting the existing market

appeal, as we believe in constantly

After sales service remains an issue for a majority of phone makers. What is the Ziox approach to it? After-sales has always been our signature aspect. We provide end to end customer care support through our smart service online web platform. Ziox today has an extensive pan India presence with above 800 service centres across India, which ensures superior customer experience. Furthermore, we have also introduced the 111 Replacement Policy that instils the trust among our customers. Also after-sales, customer care has changed beyond all recognition

advancing our products and services and

You also have Sushant Singh Rajput as the

in the age of the internet and we too have

the overall customer experience to best of

brand ambassador. How is he helpful to the

adapted those changes to stay connected

the world-class technology. We also plan

brand and its recall value? Sushant Singh

with our digital consumers. n

to invest Rs 500 million in our Greenfield

Rajput is one of the most noteworthy

manufacturing plant in Noida flanking the

Bollywood actors, who has achieved great

National Capital Region (NCR).

heights at a very young age. A rare blend of energy, perseverance, and popularity

Has the demonetization or GST affected

coupled with his ability to connect to

your sales last year as your large chunk

people, Sushant Singh Rajput is the finest

of audiences live in non-metro cities? In a

addition to the Ziox Mobiles family. This

sense, GST did affect our sales, as that

association has further boosted the legacy

period restrained most of the consumers

of Ziox Mobiles as the actor resonates to

www.mymobileindia.com

ramesh@mymobile.co.in

july 2018 | 63


Tried & Tested

burntest

Honor 10

Looks Amaze, Clicks Great and Runs Smooth

H

64 | july 2018

onor is keeping

Design

volume rockers. The bottom

speed and work efficiency

its growing

Honor 10 is sporting a

side is sporting a 3.5mm

capable handling almost

trend in

beautiful look with curvy

headphone jack, micro USB

everything.

business with

edges and on top of its

Type-C port and a speaker

constant delivery of power

beautiful look it is very

grille.

packed smartphones. The

light in weight as well. The

company has

physical appearance of the

Display

established itself very firmly

phone includes 5.84 inch

The new Honor 10 has

device to be in perfect state

with its previous launches

display at front and above

compact yet impressive

of mind. The RAM can take

like Honor 7X, Honor 8,

the display lies the selfie

5.84 inch full HD IPS LCD

on any task whether you

Honor 9 and now succeeding

camera. Honor 10 chose

with an amazing aspect ratio

doing your official works,

and keeping up the legacy

to have something unique

of 19:9. The display offers

playing big games, multi-

of the company Honor

so you will see fingerprint

great viewing angles and

tasking etc. The ROM size

10 has been introduced

sensor being moved at the

keeps every minute detail

of the new Honor 10 is of

in the market. Previously,

front side of the phone

like the colour restoration of

128GB and to be honest it

Honor had launched Honor

embedded in the Home

objects intact. The phone

is more than enough to store

View 10, an AI-enabled

Key at the centre below the

has 2.5D curved glass to

anything and there won’t

smartphone, and this too,

display. The rear side has

deal with any hampering of

be any need of expanding

Honor 10, continues to

horizontally placed dual

the screen.

the storage and the storage

be on the same track as

cameras assisted by LED

well. The smartphone looks

flash. Honor 10 has face

Platform

stunning in Phantom Blue

recognition support as well

The processor on board is

The operating system of the

colour with 15 layers of 3D

working brilliantly. At its

very powerful as well and the

Honor 10 includes Honor’s

glassback which gives

left side the phone sports

processes of the phone is

EMUI 8.1 skin on top of

unique colour reproduction

the dual SIM tray and at

being handled by Huawei’s

Android 8.1 Oreo. You get

at the back when exposed to

the right side one can find

own Kirin 970 processor with

all the latest features and

natural or artificial light.

the power button and the

eight cores delivering great

interesting feature thanks to

The new Honor 10 offers impressive RAM size as well which is of 6GB and such RAM is enough for any

is not expandable as there is no microSD card slot.

MYMOBILE


Tried & Tested

burntest verdict Looks

09 /10

Cameras

10 /10

Performance

09 /10

Battery

09 /10

Value For Money

09 /10

Handy and Compact Amaze

Matches Expectations

Sufficient for a Day Worthy Purchase

OVERALL

PROS Cameras, Size

92%

Cons No Expandable Storage

(For detailed specifications, please refer to My Guide)

the Honor’s EMUI 8.1.

Cameras Honor 10 list of attractants does not stop with its powerful processor, big RAM and ROM size. Adding to its attractive features the Honor 10 offers powerful cameras capable of delivering crystal clear and HD images no matter what the conditions are. The new Honor 10 has dual rear camera which includes 16MP camera with an aperture of f/1.8 plus 24MP monochrome camera with an aperture of f/1.8. The camera is really astonishing as it delivers superb images with perfection in every shot. There are various modes which you can find in the rear camera setup like you can adjust

the aperture before clicking

noted when the screen flash

Conclusion

any image. In the portrait

comes into play.

The Honor 10 wins the heart

mode you can click 3D

on the first sight; it looks

images as well. It has various

Battery

other modes as well like

The battery power is

big, not too small either. It

Slow motion, monochrome,

impressive as well with

will give you a kind of iPhone

time lapse, panorama and

3,400mAh non-removable

X like feeling with notch

various other modes. The

battery. The battery can last

and size. The AI-powered

selfie camera of the phone

throughout the day easily with

camerasare its USP and

is of 24 Megapixel with an

just single charge enabling

did really well for Honor 10.

aperture of f/2.0. The selfies

you non-stop hour of fun and

The processor, Kirin 970

are extremely well detailed

entertainment. The battery

runs quite smoothly coupled

in every condition where the

does not get to seem drained

with 6GB RAM. Available at

selfies are being clicked. The

away easily if it is not put to

Rs 32,999, Honor 10 will

lack of front flash can be seen

rigorous use. The phone is

surely going to compete with

on some occasions but there

supported by the fast charging

OnePlus 6 on Camera and

are no graining effects to be

as well charging the phone in a

Performance benchmark at

short period of time.

lesser price. The fingerprint

sleek and compact, not very

sensor works fast along with the Face Unlock feature. Overall, Honor 10 clearly sets the bar high for Honor itself in the above 30K category dominated by OnePlus. Can be easily compared to OnePlus 6 and Vivo X21 at the moment. n haider@mymobile.co.in

july 2018 | 65


burntest

Huawei P20 Pro

Brilliant Camera, Awesome Battery at a Cost!

H

uawei has certainly gained itself some attention with its latest launch of two

powerful smartphones few days ago. Huawei launched two smartphones of same series designated as P20 Pro and P20 Lite. Earlier we reviewed Huawei P20 Lite which was amazing in every aspect and now we will be reviewing the Huawei P20 Pro and will see what this new glamorous phone has to offer.

Design The first thing which will get your attention is the design and beauty of the phone. The phone has beautiful look with shining rear side which looks amazing with triple cameras and LED flash placed vertically. The rear side is highly prone to smudges as well which requires regular cleaning. The phone has tall screen with curvy corners. The phone easily fits the palm of your hand easy to operate and the weight of the phone is reasonable neither too heavy nor too light. The front fascia of the phone is dominated by 6.1 inch screen and on top of display lies the selfie camera. Below the display lies the home key which has the fingerprint sensor embedded in it and the fingerprint sensor has a very quick response. The phone has face unlock feature as well which works very efficiently and there were no issues with the sensor not recognizing the face. The phone has metal frame running around the body making the phone to look more attractive and the antennas are lying both at the top and bottom side. The bottom of the device is sporting two speaker grilles and USB Type-C port. The new P20 Pro has dumped the 3.5mm headphone jack, but the phone provides you headphone

66 | july 2018

MYMOBILE


in the box which can fit into

sensor respectively. The

to maintain their natural color

The RAM and the processor

the USB port. At the right

camera of the P20 Pro has

temperature. The portrait

allowany game without any

side of the phone lies the

Artificial Intelligence feature

mode of the camera has an

lagging issue of the device

power button and the volume

which helps to improve the

iPhone X like 3D lighting

or over heating of the device.

rockers while at the left side

quality of the photo every

feature which uses AI to

The ROM size of the phone

you can find the SIM tray.

time you click. The various

create studio lighting effects.

is of 128GB and it is more

sensors have various purposes

The front camera of the

than sufficient amount to

as well like the 8 megapixel

P20 Pro is of 24 Megapixel

store any file on your phone.

P20 Pro has display size

sensor with the telephoto lens

and it is also very powerful

The new P20 runs on Android

bigger than that of P20

gives 3X optical zoom. The

and allows you to capture

8.1 Oreo and has Huawei’s

Lite. The new P20 Pro has

20 megapixel sensor shoots

delighting selfies in great

own custom EMUI 8.1 skin

6.1 inch OLED screen with

in black and white and works

quality. The images captured

on top. The P20 Pro features

an aspect ratio of 19:9

in tandem with the primary

are very well detailed, clear,

various interesting features

and crisp and just like

as well like suing knuckles

the rear camera the front

to take screenshots, smile to

camera also has various

click selfie and many more

modes embedded as well.

which you can find in the

The camera of the P20 Pro

new Huawei P20 Pro. In my

has an interesting feature of

opinion, they could have

scanning the document. The

done away with EMUI skin to

shots captured at dark are

remain clean.

Display

and screen resolution of 1080x2240 pixels. The 6.1 inch screen offers enough space to do any task on the screen plus there is hardly any probability of missing any details on the screen due to its wide viewing angles. The phone has smart feature

verdict Looks

Elegant and Appealing

10 /10

Cameras

10 /10

Performance

09 /10

Clicks Amazingly Very Smooth

Battery

10 /10

Value For Money

09 /10

Another Plus

extremely clear form both the front and rear camera. There

Battery

are no signs of any graining

The P20 Pro has 4,000mAh

effect when the LED flash

battery which is quite enough

comes into play. The night

battery power to allow you

offers you to switch between

mode further helps to the

to use your phone non-stop

FHD+ and HD+ display mode

advantage of clicking the

for fun and entertainment.

images in the dark and dim

The phone has fast charging

lighting conditions.

capability as well which

like color temperature sensor which adjust the screen color gradient according to the conditions. The phone

according to your preference and also helps to save battery life. The notch present at the top is adjustable meaning you can hide the notch by going in settings. The display

Worth it, If You Can Afford

OVERALL

PROS Camera, Battery

96%

Cons No 3.5mm Jack

(For detailed specifications, please refer to My Guide)

of the phone is vivid, bright,

Platform

means as soon as the battery level decreases you can

The processor of the P20

boost up the battery level to

Pro is impressive as well as

maximum in not time with the

it comes with latest Kirin

help of fast charger.

self-adjustable and big in size

sensor to capture better

970 SoCocta-core processor

offering great experience. The

detail. The rear camera is

with eight cores where four

Conclusion

device has IP67 rating which

fantastic as it delivers images

cores are clocked at 2.36GHz

The Huawei P20 Pro is a

means that the screen is

equivalent to that of captured

and other four clocked at

complete package of high

immune to any water splash.

by DSLR. The rear camera

1.8GHz.The processor at

end features and the price

has various modes as well

every strata of work proved to

too. The smartphone clicks

The new P20 Pro is sporting

like portrait mode, slow-mo

be efficient and capable of

photographs like a pro,

truly brilliant cameras and

mode, and many other

handling various tasks at the

literally, works impressively

it is the main highlight of

modes which you can choose

same time while keeping the

fluent and on top of that

this phone. The new P20

according to your preference.

device in stable mode without

a huge battery to go with

Pro is sporting three rear

The color temperature

heating up the device. To

it. Priced at Rs 64,999, it

cameras of 40 Megapixel, 8

sensor at the back of the

assist the processor the phone

will have to compete with

Megapixel which are clubbed

phone also helps to set the

is backed with 6GB of RAM

Samsung Galaxy S9+ and

in one frame and another

desired color temperature

which is quite enough RAM

Google Pixel 2 XL. n

20 megapixel monochrome

allowing the captured shots

size to have in your phone.

Cameras

www.mymobileindia.com

Tried & Tested

burntest

haider@mymobile.co.in

july 2018 | 67


Tried & Tested

burntest

Vivo X21

An Elegant Trendsetter

V

ivo has always

consideration the matter

lies the selfie camera of the

Vivo X21 is totally amazing

surprised

of beauty in smartphones

phone. The back side of

providing wide viewing angles

users with its

and due to which it tries to

the phone has dual camera

and complete satisfaction

wide range of

carve its phones in such a

sensor followed by single LED

of anything being viewed on

products and always thrive

manner that they should grab

flash all placed in vertical

the screen. The screen has

towards giving something

the attention of the users

manner. At the right side

resolution of 1080x2280

new to keep the attention of

in a single go. The new Vivo

of the phone lies the power

pixels with 402ppi density.

the users towards itself. Vivo

X21 is also a pretty looking

button and the volume

The phone has 85.2 percent

phones are mostly renowned

smartphone with a beautiful

rockers while the left side

screen to body ratio. The new

for their cameras and it is one

front glass display and has

is nil. A 3.5mm headphone

X21 even has FunTouch OS

of the first companies to give

metal frame and glass back

jack is lying at the top side

4.0 which gives soothing

selfie cameras the priority.

giving premium look to the

of the phone. The bottom of

touch experience while

The company is yet in talks

phone. The phone has tall

the phone has hybrid SIM

working on the screen. The

due to its latest launch, Vivo

screen looks with curves

slot, micro USB port, and a

screen of the phone is being

X21 featuring fingerprint

around it edges but not too

speaker grille. The absence

protected by Corning Gorilla

sensor into the display glass.

much curvy. The body of the

of Type-C port is quite

Glass 3 which offers high

This review of ours will

phone is easy to hold and

disappointing to see in the

resistivity to the screen.

emphasize on what the new

operate as the weight of the

new Vivo X21.

Vivo X21 has to offer to the

phone is very light. The front

users and to stand different

fascia of the phone has the

Display

from other smartphones.

amazing 6.28 inch glass

The new Vivo X21 has 6.28

version of Android operating

display and the fingerprint

inch full HD+ AMOLED

system which is Android

sensor is also lying within the

display with an aspect ratio of

8.1 Oreo. The processor on

display. Above the display

19:9. The display of the new

board in the new Vivo X21

Design Vivo always takes in to

68 | july 2018

Platform Vivo X21 has the latest


Tried & Tested

burntest is powerful as well capable of dealing with any task without breaking a sweat. The X21 has Qualcomm SDM660 Snapdragon 660 processor with octa-core CPU with eight cores where 4 cores are clicked at 2.2GHz Kyro 260 and other fours clicked at 1.8GHz Kyro 260. The RAM is of 6GB in the new Vivo X21 which can handle any workload without causing interruptions while multitasking. The RAM and processor of the phone have perfect synchrony dealing with every task keeping the device cool and stable. One can play any games without the worry of the phone getting over heated. Internal storage of the phone is impressive as well which is of 128GB and with such storage

minute detail is being taken

etc. The selfie camera is

let you get bored and you can

into consideration and the

impressive as well with 12

enjoy long hour of fun and

Megapixel and an aperture of

entertainment and still you

f/20. The selfies captured are

will have some battery power

really very well detailed and

left to make to your house

the natural colours are kept

comfortably. Despite having

intact which highlights the

micro USB port the phone do

ability of the selfie camera.

support fast charging which is

The phone lacks the front

one of the good things present

LED flash and to compensate

in the Vivo X21.

verdict Looks

Sleek and Stylish

Cameras

10 /10

size one doesn’t need to use

Cherished Memories

09 /10

microSD card but still there is

Performance

09 /10

option if you want to expand then you can by compromising one of the SIM slot in the hybrid SIM tray.

Cameras

Handles Easily

Battery

09 /10

Value For Money

09 /10

brightens up while clicking

Conclusion

selfie during dim lighting

Vivo certainly deserves

92%

conditions allowing you to

applause for being the first

have selfies which you can

to incorporate in-display

cherish later. The absence

fingerprint sensor into its

of front LED flash id quite

smartphone while setting

evident when you have to

trends for others to follow,

cover a little bit of area more

although its bit slow in

while clicking the selfie which

response. The Vivo X21 is a

remains dark due to absence

slim, gorgeous looking, light

of the front LED flash.

weight smartphone with

Sustains a Day For Innovation

OVERALL

The cameras present on the phone are truly brilliant delivering mesmerizing images. The most powerful attributes of Vivo smartphones are their cameras and the new Vivo X21 is taking that legacy one step ahead. The new

PROS In-display Fingerprint Sensor

Cons No 3.5mm Jack

(For detailed specifications, please refer to My Guide)

Vivo X21 has primary camera of dual sensors. One sensor

colour preservation is brilliant

of the rear camera is of 12

as well. The shots captured at

Megapixel with an aperture

night are well clear and crisp

of f/1.8, 1/2.5. The second

as well thanks to the LED

sensor is of 5 Megapixel with

flash. The rear camera has

an aperture of f/2.4. The

phase detection autofocus

shots captured are brilliant

and various other modes as

in every condition as very

well like HDR, panorama

www.mymobileindia.com

this absence the display

Battery

good chipset performance, expected camera outputs

The new Vivo X21 has

and sustainable battery.

non removable battery of

Yet, it’s priced on the higher

3,200 mAh. While testing

side at Rs 35,990, when it’s

the battery we found out

compared with OnePlus 6

that it can easily stand out

having QS 845 and Honor

throughout the day in a single

10 with Kirin 970 at lesser

full charge. With such battery

cost. n

power the phone will never

haider@mymobile.co.in

july 2018 | 69


Tried & Tested

burntest

TECNO Camon iClick

Good Selfie Camera to Challenge the Mid-Segment

T

ECNO has

to position itself among the

looks of Camon iClick very

clean nothing at their side.

become quite

buyers. The company had

appealing with curvy edges

The bottom of the device

competitive

also tied up with King XI

and metal unibody. The

is sporting microUSB port,

in the Indian

Punjab for the IPL 2018 to

curvy edges of the phone are

3.5mm headphone jack,

smartphone market as it’s

gain traction.In this review of

allowing better hold, making

and a speaker grille.The new

pushing its smartphones

ours we will be highlighting

it comfortable to operate. The

Camon iClick has Face ID as

continuously to remain a key

the various features of the

body of the phone has light

well which works fine at least.

player in the offline market.

latest Camon iClick from the

weight as well allowing it to

Under its Camon series,

TECNO.

be easily carried. The front

Display

panel of the phone has the

The new Camon iClick has

amazing display of 6 inch

impressive display. The

and top of display has the

phone has full view display

selfie camera along with the

of 6 inch with an aspect

front LED flash. The back

ratio of 18:9. The display

side of the phone is sporting

has screen resolution of

the rear camera and LED

720x1400 pixels. The 6 inch

flash both placed horizontally

screen offers wide viewing

at the right top corner of

angles and it is very hard to

the phone. The fingerprint

miss any detail. The 6 inch

sensor is also at the rear

screen allows enough space

side placed within the easy

to you to play games with

reach of the fingers. At the

much more comfort covering

right side of the phone lie the

various areas which in small

power button and volume

screen seems to be not

rockers. The SIM tray which

available, basically meaning

can carry dual SIM and a

it gives that extra space to

microSD card at a same time

have more wide viewing

is lying at the right side as

angles. The display has smart

well. The left side and the top

features as well like adaptive

side of the phone remains

brightness, eye care giving

TECNO has unveiled number of smartphones such as

Design

Camon iAir and Camon iSky

TECNO has made the

78 | june 2018

MYMOBILE


Tried & Tested

burntest comfort to your eyes reducing the light stress produced by the screen. The screen has 2.5D curved glass which is guarding the screen from any damage.

Platform The new Camon iClick is sporting power processor as well. The phone has 2GHz octa-core MediaTek Helio P23 MTK6763 SoC processor with eight cores. The processor is very strong and it is quite evident from the touch screen of the device which is iClick which is of 3,750mAh.

very smooth. The processor

phone and its main attracting

is capable of any handling

feature is the presence of 20

any task and the same time

megapixel AI front camera

maintaining the stability of

with an aperture of f/2.and

the device. The RAM on board

0 with dual flash. The selfie

Work Well

is of 4GB which can boost

camera delivers great quality

the processing of the device.

of images in every situation

The RAM size of the phone is

and the dual LED front flash

another attracting feature of

adds up to the advantage

the phone because it is very

of the selfie camera making

rare to sport 4GB RAM in

it capable of clicking clear

such price range. The RAM

selfies even when it is dark

with processor allows you to

and lighting conditions are

Conclusion

play any games no matter

not favourable. The front

As the name suggests, the

what the requirements are

camera has various modes

TECNO Camon iClick boasts

of that game. The phone

as well like panorama mode,

remains cool and stable even

beauty mode etc. There were

when it is put under heavy

hardly any instances of the

workload. The ROM size of

selfies showing any blur effect

the device is of 64GB and

or graining in it. The rear

it can be expanded further

camera of the Camon iClick

with the help of dedicated

is powerful and outstanding

microSD card slot.The new

as well with 16 megapixel

the rear camera to cover a

is on the latest front while

Camon iClick runs on Android

sensor with an aperture of

great area even when it is dark

the battery capabilities are

8.1 Oreo based on the custom

f/1.8 capable of delivering

while clicking the pictures.

equally competent enough

cased Hi OS software.

clear, crystal and crisp

The rear camera has various

in the market. Available at

images in every situation. The

modes as well like super pixel,

Rs 13,999, TECNO Camon

images captured are very well

panorama, beauty mode etc.

iClick can be a good option to

Cameras

verdict Looks

08 /10

Cameras

08 /10

Performance

08 /10

Battery

09 /10

Value For Money

08 /10

Huge

Goes in Sync Upto a Day Can be a Good Option

OVERALL

PROS

82%

Cons

Front Camera, No Compass Battery (For detailed specifications, please refer to My Guide)

to have long hour of fun and entertainment and still there will be some battery left in the battery reservoir. The charging speed provided by the phone’s original charger is moderate and it charges the battery quite quickly but not similar to that of a fast charger.

mainly on camera with a 20 MP AI lens, which did very well practically. The 4GB RAM helps the device to process much fast coupled with an octa-core MediaTek Helio processor. The OS too

The name of the phone clearly

detailed and the colours of

gives the hint that what is the

the images are well preserved

Battery

speciality in it. TECNO Camon

as well. The rear camera has

The battery power is

iClick is camera centric

4X flash support which allows

impressive as well of Camon

www.mymobileindia.com

The battery power allows you

compete with ASUS ZenFone Max Pro M1 and Redmi Note 5 Pro. n haider@mymobile.co.in

july 2018 | 71


Tried & Tested

burntest

COMIO X1 NOTE

Note, the Glossy Design under-10K

C

omio has launched X1 Note under the sub-10K category with glossy back finish and six

inch display size to cater the ever expanding cluttered smartphone market in India. The Comio X1 Note is the first smartphone from the home grown brand to feature dual rear lens. Previously, Comio’s P1 and C2 did well for the company despite the presence of other Indian, Chinese and Korean players. In this review, let’s find out the performance of Comio X1 Note for your reference.

Design The new Comio X1 Note has shining mirror metal-type body but, its actually plastic that makes it light weight, with tall screen and curvy edges around the corner which all together makes the device looks beautiful and at the same time making it easy to hold. The previous phones which we reviewed were somewhat heavy but this latest model has improved body weight as well. The front fascia of the phone is dominated by 6 inch display and above the display lies the 8MP selfie camera with flash. The back side of the phone is sporting the dual rear camera sensor which looks very familiar to that of Moto-type design of rear cameras. The rear cameras are assisted by LED flash and below the camera sensor lies the fingerprint sensor. The new X1 Note has Face Unlock security mode as well which works very well. The left side of the phone is sporting the volume rockers while at

78 | june 2018

MYMOBILE


the right side of the lies power

is quite moderate as well

you to take selfies clearly

lasts throughout the day if you

button and SIM tray which

and in case you turn to play

even in dark. There might be

limit your usage like playing

can hold two nano-SIM cards

big games then the phone

some occasions where some

games, listening music and

and one microSD card at the

do get warmed up otherwise

graining effect can be seen

watching video. The phone

same time. At the top of the

normal games runs causing

when the front LED flash

charging speed is moderate as

phone lies 3.5mm headphone

no changes in the functioning

comes into play but mostly

well and the speed rate is high

jack and the bottom of the

of the device. Comio X1 Note

it is not observed. The front

when the phone is connected

device is sporting micro USB

has decent amount of internal

camera also has the Social

with its original charger while

port and two speaker grilles.

storage of 32GB which is

mode which allows you to

with other chargers from other

mostly found in budget range

use rear camera and front

companies the speed seems

smartphones. The internal

camera at the same time

to get compromised. There is

Comio X1 Note has an

storage can be expanded

dividing the display into half

slight increase in heat while

impressive 6 inch FHD+

further with the help of

where one half display uses

charging the device which is

Full View Display with an

dedicated microSD card slot.

the front camera while the

quite normal and it is shortly

aspect ratio of 18:9. The

Comio X1 Note has Android

other uses the rear camera.

resolved after the phone

display has the option of

8.0 Oreo operating system.

Comio X1 Note has AF

attaining certain charging

dual rear camera sensor of

level.

13+5MP with flash. The rear

Conclusion

camera delivers clear and

With X1 Note, Comio tries to

crispy images taking into

further cement its position

detail every aspect of what

in the budget segment and

Display

manually enabling the colour temperature which adjusts

Cameras

itself in accordance with the

The new Comio X1 Note is

temperature. The screen

sporting 8 megapixel selfie

offers wide viewing angles

camera with flash and has an

and with such big screen you

aperture of f/2.4. The selfie

can easily enjoy any game or

camera of the phone delivers

can have satisfactory viewing

clear images every time you

experience. The display

turn up the camera to click a

has screen resolution of

selfie. The advantage of the

1080x2160 pixels which is

selfie camera is that it has

quite ambient. The screen

front LED flash which allows

is protected by 2.5D curved glass which can withstand any minor damage.

Platform

verdict Looks

Sleek and Light

Cameras

09 /10

Satisfactory Results

08 /10

you are trying to capture.

under-10K price bracket. Comio X1 Note rises up to

Performance

08 /10

The shots captured during daytime are in good quality.

the occasion with big and

Battery

07 /10

The rear mode has Light

bright screen, dual rear lens,

trace mode which offers great

first time from Comio, light

Value For Money

08 /10

advantage while clicking

weight composition and out of

pictures at night. There are

the box OS at Rs 9,999. The

various other modes as well

battery could have been more

like Panorama, Portrait, Time

for a budget smartphone.

not that fast. There were no

lapse and Social mode.

The Face Unlock does well

other issues observed while

Battery

Comio X1 Note has 1.4GHz quad-core MediaTek MT8735 processor with four cores. The processor functions quite well, keeping the functioning of the device in check. While testing it was found that the processor has average

No Complaints Needed More Can be an Option

OVERALL

80%

speed while multitasking

switching between apps. The processor is supported

PROS Design, OS

by 3GB RAM of the device which is providing the power to deal with any task. The

Cons Could be the Battery

(For detailed specifications, please refer to My Guide)

game support of the game

www.mymobileindia.com

in proper lighting and has some other usability apart

The new Comio X1 Note has

from unlocking the phone. It

2,900 mAh battery power

will have to battle it out with

which is neither too much

Redmi Note 5 and Redmi Y2

battery power nor too less for

in the market. n haider@mymobile.co.in

an average user. The battery

Tried Tried& &Tested Tested

burntest

july 2018 | 73


Tried & Tested

burntest

OnePlus 6

Premium Design, Fantastic Speed and Splendid Battery

O

nePlus has

lesser price. We’ve got the

back because the company

back panel. The Glass back

now officially

OnePlus 6 in the form of 8GB

has used all Glass design

cover gives it a premium feel.

reached to

variant made available to us

to give it a distinct look.

The Power button is on the

level 6 with the

for review.

The edges are rounded to

right of the panel and above

provide a proper grip to it.

it is the Notification slider

launch of OnePlus 6. And it has qualities to impress most

Design

The front of OnePlus 6 has

whereas the left of it holds

of us, if not all; be it its glass

The OnePlus has made

6.28 inches screen with

the volume buttons and the

back design, dual rear lens,

some major improvements

notch, 19:9 screen to body

SIM tray with dual standby

updated Oxygen OS and the

in the design segment for

ratio, and it uses Corning

option. There’s no scope

most common among all, the

OnePlus 6. Being over a

Gorilla Glass 5 for extra

of increasing the storage

notch style display to get the

six inches smartphone, it

protection to the screen. The

capability in OnePlus 6

feelings of iPhone X at much

looks appealing, more at the

front panel also embodies

post 128 GB. The speaker

the Selfie lens minus flash.

grille is on the bottom along

The best part of OnePlus 6

with USB Type-C port and

design is its Glass back cover

3.5mm jack support as well.

which houses dual rear lens

The OnePlus 6 is also water

setup, dual LED flash, the

resistant but, upto certain

fingerprint sensor, and the

time and depth, which is a

OnePlus’s logo, all in one

good addition to the value of

vertical arranged from top

it.Don’t try it in pool! Overall,

to bottom. The rear camera

the Glass design, alert slider

module is bulging out of the

and retention of the 3.5mm jack are the few positives in the aesthetics of OnePlus 6.

Display OnePlus 6 has more than 6

74 | july 2018

MYMOBILE


inches of screen size, 6.28

duration of voice calls. You’ll

6 apart from processor is the

inch to be precise, with a

have to wake it up forcefully.

camera. The OnePlus 6 sports

resolution of 1080x2280

Until now, it has stopped

dual rear lens of 16 MP and

pixels and ppi density of 402.

couple of time midway while

20 MP having an aperture

The OnePlus 6 possess Optic

using apps which was quite

of f1.7, which is quite good

AMOLED display having a

disappointing for me. Yet, it

for low light photography.

natural colour reproduction

gives you an extra push while

The rear lens supports OIS

unlike most of the

using it.The Oxygen OS is on

and EIS both, PDAF and

smartphones with either too

the 5.1.5 version. It might

dual LED flash for the dark.

much exposure or have very

soon get the next update as

The rear camera performs

dull appearances. The viewing

well from the Google, i.e,

really well, giving natural and

angles too aren’t a problem

Android P, as announced

realistic shots. Portrait Mode

either. The capacitive screen

by the company. Clearly,

is an extra advantage added

adjusts brilliantly according

the processing capabilities

to OnePlus 6. It also records

to the ambient lighting; under

of OnePlus 6 are amazing,

slow motion videos, 480

the sun indulgence is too

immersive and intuitive. It

frames per second, to give you

good. The display is guarded

does not generate unbearable

some cherished possessions.

by Corning Gorilla Glass of the 5th generation to protect it from sudden falls and smudges. You can also choose between the notch and the normal display as well from the settings option and move to 18:9 display. Overall, the display of OnePlus 6 is quite immersive, crisp and ambient too.

Platform

verdict

MP with f2.0 and minus LED flash. There’s screen flash

09 /10

Cameras

09 /10

enough in dark and produces

Performance

10 /10

shot in normal lighting can

Battery

09 /10

Value For Money

09 /10

Rear Outshines Fluidic As Ever Drains Less Justified

OVERALL

92%

OnePlus boasts about its newly updated Oxygen OS and yes, it has every right

The Selfie camera is of 16

Looks

Premium

PROS

Cons

Tried & Tested

burntest

for the darkness which isn’t graining effect. The selfie compete with Pixels and

Conclusion

Galaxies of the town. Overall,

The OnePlus 6 is full of

the OnePlus 6 camera

excitements and fun for new

performance is appealing,

buyers; be it the camera

realistic, natural yet not over

output, fluidic chipset

the top, especially the front

performance, glass design

lens.

and a very potential battery

Battery

life and not for OnePlus 5T users. The price of the 6GB

The OnePlus 6 houses

variant starts at Rs 34,999 in

3,300mAh batterywhich

India which is a good value to

can last a day quite easily

experience speed. The Face

even if you use it for gaming,

Unlock works really fast and

videos, calls at your will. The

can even identify your facial

which four are being clocked

processor does not let it down

textures in low light as well.

at 2.8 GHz while the rests

even if you go full throttle.

The rear camera stands out in

to do so. The OnePlus 6 is as smooth as it can get. It runs of Android 8.1 coupled with Qualcomm Snapdragon 845 octa-core chipset out of

Performance, No Expandable Battery Storage (For detailed specifications, please refer to My Guide)

are at 1.7 GHz. It also has a

heat while playing games

The Dash Charger is a boon

OnePlus 6. The performance

graphics card Adreno 630 for

or while talking over longer

for OnePlus. It charges in

is blazing fast if you ignore

the gamers as well. There’s a

duration continuously, yet

just blink of few minutes and

few misses. Battery drains

dedicated gaming mode too

some heating was observed

within forty minutes of plugin

less thanks to the chipset and

available in OnePlus 6. The

but, the processor cools it

it gets fully charged. The heat

comes with Dash Charger for

performance is awesome to

down quickly.

generated is very minimalistic

your rescue. Yet, OnePlus 6

while charging. It may be just

can be compared with Honor

3,300mAh on paper but, it’s

10 and Vivo X21. n

say at least yet till now I have noticed the device being

Cameras

irresponsive during long

Another positive in OnePlus

www.mymobileindia.com

a power hub in reality.

haider@mymobile.co.in

july 2018 | 75


Tried & Tested

burntest

Kult Impulse

Big Screen and Bigger Battery to Tease Your Instinct

K

ult is not a new

Design

SIM trays one at left and

impressive display size of

name anymore

The new Kult Impulse is

other at right side. The left

5.99 inch complete HD.

in the Indian

featuring new size, beautiful

SIM tray is hybrid in nature

The display size provides

smartphone

to look at as well with tall

capable of sporting a SIM

satisfactory viewing

market and the main

screen. The phone has curvy

and SDcard while the right

experience with wide viewing

reason for its success

body shape making it easy

SIM tray can hold one SIM

angles. The screen ratio

is the availability of

to hold. The weight of the

card. At the top of the device

of the Kult impulse is of

the smartphones in an

phone is not a matter of

lies the 3.5mm headphone

18:9. There is 2.5D curved

affordable price range. The

concern as well as it is light

jack and the micro USB port

glass to protect the screen

company stresses on budget

and easy to carry around.

while at the bottom of the

from any scratch any other

smartphones providing all the

The front fascia of the Kult

phone has just the speaker

further damage. The bigger

necessary and latest features.

Impulse has 5.99 inch

grille. The power button and

screen size is apt for viewing

The latest launch of the

display and above the display

the volume rockers are lying

multimedia files and video

company is Kult Impulse and

lies the selfie camera and

at the right side of the phone.

content.

this model is different from

also the front LED flash. The

The new Kult Impulse to

its previous models which

back side of the phone has

stand out different from other

Platform

can be easily seen as it is

the rear camera and below

budget range smartphones

The processor in the new

bigger in size as compared to

the camera lies twin LED

has introduced face unlock

Kult Impulse is MediaTek

other previous smartphones

flash and going further down

feature in it which is

MTK6739 quad-core

from the company like Kult

one can sport the fingerprint

something new in budget

processor with ARM Mali-

Beyond and Kult Ambition.

sensor which is well within

range smartphones.

T720 MP1 650MHz

the reach. The phone has two

Display The new Kult Impulse has

GPU clocked at 1.5GHz. The processor offers great resistivity from any malfunctioning and failure of the apps and at same


Tried & Tested

burntest

power. The battery is non removable in nature. With

time keeping the device functioning in check. The RAM size of the phone is of 3GB and it handles multi-

verdict Looks

Tall and Big

Cameras

08 /10 08 /10

during daytime are very well

4,000mAh battery power one

detailed and the colours of

can enjoy long hours of fun

the images are well preserved

and entertainment with no

as there is no fading or could

issue of plugging the phone

be said there is no difference

at charge regularly in short

when the image is captured.

occasions. The smartphone

The camera has various

does generate heat while charging.

tasking very well and with the

Good Show

help of processor the RAM

Performance

07 /10

modes as well like beauty

Battery

09 /10

The front camera has front

Conclusion

LED flash as well to provide

The new Kult Impulse has

clear and well detailed selfies

bigger screen size, huge

even at night. The rear

battery and matching camera

camera is of 13MP and it

performance. The smartphone

has twin LED flash to assist

has the potential of being

in producing great amount of

your next choice under 10-K

tends to keep device cool during heavy usage of the phone. Kult Impulse offers

Manageable Advantage

Value For Money

decent amount of internal

A Nice Pick

storage as well which is

OVERALL

32GB and it can be further

08 /10

80%

expanded with the help of microSD card which can be put in the dedicated card slot. The processing capabilities of Kult Impulse are decent

PROS Battery

light during dark conditions

category. The 4,000mAh

Cons

and allows capturing detailed

battery is a clear winner in the

Dated OS

image even at night with no

Impulse.The dated OS is a

problem of graining. The

big let-down for Kult Impulse

daytime shots are clear and

and we didn’t expect it now.

crystal as well and you get to

The smartphone is priced at

choose various modes which

Rs 8,999 for the 3GB variant

suits your mood offered by the

to compete with the Redmi

rear camera.

Note 5 and Honor 7A. The

enough to run through your daily tasks but, disappoints on gaming front. Kult Impulse

(For detailed specifications, please refer to My Guide)

still runs on Nougat 7.1, which was a big surprise for me in this era.

Cameras Kult Impulse is carrying powerful selfie camera and rear camera both of

mode and various filters.

13 Megapixel with f/2.0 aperture respectively. The

Kult Impulse will surely have

selfie camera can attract the

Battery

selfie lovers as its 13MP lens

The battery power of the Kult

fierce competition of price vs

provides clear images in every

Impulse is impressive as

condition. The shots captured

well with 4,000mAh battery

specs. n haider@mymobile.co.in

www.mymobileindia.com

its task cut out against the

july 2018 | 77


Tried & Tested

burntest

Honor 7A

Gives Satisfaction under-10K

P

ost the success

7A for review and will check

edge of the phone providing

sporting the volume rockers

of Honor 10,

the functions of it as how

beautiful and shiny look to

and power button. At the

the e-brand

does it perform under various

the device. The body has

top lies 3.5mm headphone

of Huawei,

circumstances. Let’s check

curvy edges making the

jack while the bottom of the

Honor, launched two

this out as how Honor 7A

phone easy to hold and

device is sporting microUSB

new smartphones, Honor

going to cement the position

operate. The phone is light

port and two speaker grilles

7A and Honor 7C in the

of Honor in the already

as well and it does not feel

to deliver amazing sound

budget segment category

cluttered budget segment in

heavy even after hours of

quality. The back side of the

clearly challenging Xiaomi

India.

operating the device. The

phone has dual sensor placed

front side of the phone has

horizontally and the LED

and ASUS. These two smartphones have the basic

Design

the 5.7 inch screen and

flash is placed next to the

characteristics to attract

The looks given to the Honor

above the screen lies the

dual sensors. At the rear side

buyers in this segment. We’ve

smartphones are always

selfie camera plus the front

lies the fingerprint sensor

LED flash. At the left side

within the easy reach.

got Honor

in accordance to the demand of the users.

of the phone lies the SIM

The new Honor 7A

tray which can hold dual

Display

SIMs at the same time

Honor 7A has compact

frame running

plus a microSD card. The

size neither too big nor

towards the

right side of the phone is

too small and it has ideal

has an aluminium

78 | july 2018

MYMOBILE


display size as well.Honor

Excluding such heavy games

7A is featuring 5.7 inchHD

the average games and other

verdict Looks

08 /10

Cameras

08 /10

Performance

08 /10

settings. The images taken at dim light conditions are also

display with a resolution of

apps works brilliantly with no

720x1440 pixels. The phone

issues. The internal storage

automatically adjusts its

is of decent size which is

brightness according to the

mostly found in budget

exposure of light in which

ranged smartphones which

you are. It offers wide viewing

is of 32GB. The storage can

Battery

be further expanded with the

Needed More

07 /10

main focus of the camera.

angles to have a close look to everything which is being

help of dedicated microSD

Value For Money

08 /10

Battery

displayed on the screen.

card slot.The operating system

The screen size is enough

of the Honor 7A is Android

to provide comfortable

8.0 with EMUI 8.0 providing

which is of 3,000mAh.

gaming experience as well.

latest updates to the phone.

The battery is capable of

The screen of the phone is protected by 2.5D curved

Cameras

glass which shields the screen

The cameras on board are

from any hampering.

amazing as well because they

Platform

can deliver clear images in every most of the conditions.

Sleek and Compact Matches Expectations Satisfactory

Pleases Overall

OVERALL

78%

very well as there is hardly any missing of details. The flash enables the rear camera to capture images of clear quality without hindering the

The battery power of the new Honor 7A is also decent

lasting througha day with

PROS Rear Lens

Cons Could be the Battery

(For detailed specifications, please refer to My Guide)

single full charge if it is used moderately. The charging seems to be of average speed and charges the phone within some hours.

The new Honor 7A is powered

The new Honor 7A is sporting

by Qualcomm Snapdragon

an 8 megapixel front camera

430 octa-core processor

which has various modes

extremely good and stands

The Honor 7A has the traits

powerful enough to carry

with it like face detection,

up to the expectations of

of being a good smartphone

majority tasks with ease. The

beautification etc. The selfie

the users. The phone has

under 10K. It boasts on QS

multi-tasking while testing

camera of this budget range

dual rear sensors with 13

430 octa-core chipset, which

was normal as few apps were

smartphone can surely buy

megapixel sensor and 2

is a good addition as Honor

getting closed in between.

the attention of the users who

megapixel depth sensorand

generally uses its own Kirin

The RAM size on the phone

likes to have clear images

it delivers stunning images

chipsets, sleek body anddual

is of 3GB and it provides full

without spending much. The

every time you put the camera

rear lens priced at Rs 8,999.

support to the processor while

front LED flash is giving the

into use. The images captured

Honor 7A also has Face

handling tasks. The gaming

phone an upper hand because

at daytime are well clear and

Unlock apart from fingerprint

experience is also decent as

it is not usually found in many

defined, colour preservation

sensor and 2+1 SIM and card

the phone allows you to play

smartphones. The front LED

of the images are very well as.

slot for expansion.It will have

moderate game as well but,

flash allows you to take clear

The camera adjusts its focus

to compete with Redmi 5 in

if you want to play games like

images even when it is dark

automatically and there are

its category. Overall, Honor 7A

Asphalt, COD or Golf clash

but if you zoom in a bit there

various modes enabled with

gives the satisfaction of an all-

then the phone tends to get

arises some graining effects

the rear camera as well which

rounder smartphone. n

warm or seems exhausted.

but otherwise the selfie is

could be found in the camera

www.mymobileindia.com

Tried & Tested

burntest

Conclusion

haider@mymobile.co.in

july 2018 | 79


Tried & Tested

burntest

Moto G6 Play Play Along With a Huge Battery

O

ne name which

family by launching Moto G6

screen to body ratio with

your palm very comfortably.

has been there

Play and Moto G6. To review

these two smartphones in

The body weight is also not

in the tele-

this time we have got the

India.

exerting much stress on your

communication

latest Moto G6 Play which is

market from the last 90 years

a power packed smartphone

Design

and has never failed to amaze

available in budget range. So

The new Moto G6 Play has

Moto G6 Play for sure looks

its customers is Motorola.

let’s check it out how does

a perfect body shape with

elegant and has an aesthetic

It has recently has added

it perform. Moto has also

curvy edges which can fit in

appeal. At the rear side

new members to its G series

decided to move to 18:9

hands thanks to the light body weight of the phone.

of the phone you can find the little bumpy single rear camera with LED flash which is mostly the trademark of Moto smartphones found almost in every smartphones of Motorola. Below the camera sensor there lies the fingerprint sensor which is placed at perfect position keeping in mind the anthropometry of human body. The front side of the phone has 5.7 inch screen and above the screen you can sport the selfie camera and to make the selfie camera even more useful there lies the front LED flash as well which allows you to click images even in dark. The left side of the phone is sporting hybrid SIM slot and at the right side of the phone lies the power button and the volume rockers. At the top side of the phone lies the 3.5mm headphone jack. At the bottom side of the phone lies the micro USB port.

Display The new Moto G6 Play has compact body shape but the screen size available is big.

80 | july 2018

MYMOBILE


Tried & Tested

burntest Moto G6 Play has 5.7 inch Max Vision display spanning from edge to edge. The phone has aspect ratio of 18:9 offering wider viewing angles giving a great experience of playing any game or watching any video or document on the screen. It has screen resolution of 720x1440 pixels with 282 ppi density which is really disappointing.

offer great cameras

The screen of the phone is

capable of delivering clear

verdict 08 /10

Cameras

08 /10

Performance

08 /10

have to worry about the soon after you full charges

images despite what the

Gorilla Glass which prevents

circumstances are and

the screen from sustaining

the new Moto G6 Play is

major harms due to sudden

also no different as it has

fall.

13 megapixel rear sensor

In Sync With it

assisted by LED flash. The

Battery

10 /10

Value For Money

08 /10

13MP rear camera has an

also has powerful battery

Looks

being protected by Corning

Platform

and the new Moto G6 Play

Attractive Back Click Fine

Stands Out

of 4,000mAh which is non removable in nature. With such battery power you don’t charging the phone anytime it once. You can easily enjoy

Moto G6 Play is backed

aperture of f/2.0. The rear

by a speedy Qualcomm

camera uses phase detection

Snapdragon 1.4 GHz octa-

autofocus to focus fast and

core processor and powerful

helps to deliver crystal clear

there is no need to worry as

graphic capabilities. The

images quickly. The camera

the Moto G6 Play has Turbo

processor of the G6 Play

also takes multiple shots at

power charger which gives you

allows you to enjoy your

one go and recommends the

favourite games, apps without

best one to keep. The images

any lag. The multitasking

captured during daytime are

was not as smooth and

well detailed with no change

showed some lag in opening

in their color temperature or

of apps. The phone has 3GB

any blur effect. The images

of RAM which is providing

captured at night are not

full support to the processor

as good, the camera faces

and wrinkles making you

such as great design, rest

and together they keep the

issues in focusing when

look great every time you

of the specifications are

phone processes at neutral

the lighting conditions are

click a selfie. The selfies at

just on the normal side. The

state. The internal storage

not that favorable. There

dim lighting conditions are

display lacks appeal and the

of the device is of 32 GB

are various modes a swell

also manageable and some

night photography wasn’t a

and is quite decent amount

like HDR mode, Low light

graining effect can be seen

much pleasure. The RAM is

of storage space allowing

mode. The selfie camera

even when the front LED flash

sufficient enough with

you to store your favourite

of the Moto G6 Play holds

comes into play. Overall, the

latest OS, Android 8.0.

apps, games, videos, quite

great performance delivery.

cameras on board are very

Moto G6 Play starts at Rs

comfortably and the storage

The selfie camera is of 8

satisfactory and up to the

11,999 and has plenty of

can further be expanded

Megapixel with LED flash.

expectations.

tasks to compete with ASUS

further with the help of

The selfie camera delivers

microSD card.

nice selfies every time you

Battery

put the camera into use. The

One of the main highlights

is splash resistant to say at

beautification mode softens

of Motorola smartphones are

least. n

the skin, reduces blemishes

their powerful battery life

Cameras Motorola phones always

www.mymobileindia.com

Wins on Battery

OVERALL

PROS Battery

84%

Cons Display

(For detailed specifications, please refer to My Guide)

non stop hours of fun and entertainment and when the battery drains then also

hours of power in just some minutes.

Conclusion The Moto G6 Play is a battery centric smartphone with certain basics of the day

ZenFone Max Pro M1 and Redmi Y2. The smartphone

haider@mymobile.co.in

july 2018 | 81


Tried & Tested

burntest

Sony SRS-XB21

Lit the Party and the Pool under-10K

S

ony has been on a

audiences prefer wireless

too small. The speaker is

continuous spree

Bluetooth speakers, free

designed in an elongated

lies the various physical

to strengthen its

from the tangling wires,

tube manner and it is

buttons like the power

audio portfolio

At the top of the speaker

and the latest launch from

designed in such manner to

button, volume adjusting

in India with wide range of

Sony,which is SRS-XB21 fits

compose two 42mm drivers

keys, the Bluetooth

audio product launches;

into this genre. The speaker

in the speaker to give boost

connectivity button with

be it the wireless headsets,

is available in different colour

of sound. The speaker has

the LED indicator plus the

earbuds or party speakers.

variants and we got the

two micro stands to help the

button to receive the phone

The company has recently

greyone which looks solid in

speaker to be able to hold its

call and all these buttons lies

unveiled its portable wireless

its composition.

ground and also to be able to

in a single aligned manner

make the users see the LED

towards the right side of the

Bluetooth party speakers at an affordable price to remain

Design

which is used to light your

speaker. At the top left of the

a key dominant player in that

The new Sony SRS-XB21

mood and give you the party

device lies the NFC button.

segment. The present day

wireless Bluetooth speaker

experience. The speaker has

At the centre of the front lies

is a compact sizes speaker

the lighting LEDs covering its

the logo of the company. At

neither too big nor

front side and the lights sync

the back side of the speaker

itself with the beat of your

there lies a hatch and under

track.

the hatch one can find DC charge port, audio in port,

82 | july 2018

MYMOBILE


burntest button to switch off and on

The body composition does

the single lined LEDS, WPC

not consist of any metal

button and the add button

material so there is no chance

to allow the speaker to add

that the speaker will get any

other speakers. Inside the

rust.

box lies the USB cable to help the speaker to charge up

Functionalities

but the box does not include

The new SRS-XB21 has

any adapter to charge up

various surprises under

the speaker so you have to

it sleeves and one of the

connect the USB cable with

interesting features of the

your phone charger’s adapter.

speaker that it has Party

The body of the speaker is

Booster mode. The Party

covered by the fabric material

Booster mode outputs sound

which is there to provide the

effects and shines lights when

speaker resistivity against any

you tap the system along with

harm like splash of water or by

the music. The Party Booster

sudden fall. The material used

function can be turned

to make the body immune

off and on by pressing the

to any harm makes it a very

negative and positive volume

good companion of yours to

keys at the same time for

be carried around anywhere

more than 3 seconds.

without the fear of speaker getting damaged.

Performance

The new SRS-XB21 delivers great sound quality undoubtedly and to enhance the sound quality further

Extra Bass sound experience.

support as well, unlike Google

Sony has made the new

the new speaker has added

SRS-XB21 waterproof

Live Sound Mode. The Live

Battery

and dustproof. The water

Sound Mode creates three

The new SRS-XB21 has 12

Rs 8,990. It delivers great

resistance capability of the

dimensional sound quality

hour battery backup. You

sound quality and has various

speaker allows you to use the

giving you the feel of home

can enjoy non-stop music

modes to match your mood

speaker even in pool parties

theatres and an amazing

in great sound quality and

along with blinking LED

or even when you are going

sound like experienced never

while testing the speaker

lighting to set up the party

for outing and it’s raining.

before in such a low price

it was seen that if the front

fervour. The SRS-XB21

The speaker seems to remain

range. The Live Sound mode

LED lining is kept on the

comes with Extra Bass

unaffected from any water

spreads the sound both

battery lasts for at least 10

support and even 100 such

splash. You can even wash the

vertically and horizontally

hours and when the LED

speakers can be connected

speaker if it gets dust and mud

giving deep bass to the sound

lights are switched off then

at a time to create the perfect

on it. The material used to

produced.

the battery lasts for 12 hours

party scene. The portability

and on some occasion it goes

makes it easy to carry

Home and Amazon Echo and that too in a budget of just

make the body of the speaker

The other speciality of

does not allow dust particles

the new SRS-XB21 is that it

past beyond the time limit

wherever you go and the best

to attach to the surface of the

can be connected with 100

attributed with it.

part is; it’s water-resistant.

speaker and there is no chance

speakers at the same time

of dust particles by any chance

using Sony’s digital signal

Conclusion

seeping inside the speaker

processor. The wireless party

Overall, the new Sony SRS-

well. What else, you don’t

interiors. In a budget range

chain feature of the speaker

XB21 is fits to all multi-

need to plug it in for use, the

the new SRS-XB21 seems to

makes you turn your whole

purpose portable speaker,

battery can last upto ten hours

accompany you everywhere

party room/hall to turn into a

which is not only wireless but,

of non-stop play. n

with an amazing sound quality.

music zone with immersive

also comes with Bluetooth

www.mymobileindia.com

Use it, throw it in water, and wash it as it’s rustproof as

haider@mymobile.co.in

july 2018 | 83


Tried & Tested

burntest

OPPO Realme 1 The Affordable Red Beauty

T

84 | july 2018

he very idea of

Realme 1 for review to find

Realme 1 painted in red, I

rear snapper along with LED

affordable style is

out how it really is and here

could feel all the redness I

flash at the top-left corner

a life saver and is

are some of my findings:

wanted.

at the back, followed by the

clothes. Smartphones these

Design

mostly plastic, the design

and the ‘OPPO’ logo at the

days, too are stylish and well-

Out of the Diamond Black,

and the looks tell a different

bottom. Upfront, at the top

specced, all packed in an

Solar Red and the very recent

story. The red rear panel

lie the front camera and the

affordable package. Widening

Silver colour options, I got to

(looks more like a glass one)

assortment of usual sensors,

this package, Chinese

lay my hands on the red one,

combined with the black

with nothing present at the

company OPPO recently

and the delight to get the red

front panel gives all the

bottom, due to lesser bezels.

launched a sub-brand-

beauty could not be matched.

premium feels and the device

Realme, in collaboration with

With all the heart I wished to

is really lightweight.

Amazon India and produced

buy a red phone (didn’t buy

the Realme 1. I got the OPPO

though!), and reviewing the

not just limited to

While the smartphone is

Aesthetics-wise, the OPPO Realme 1 has the

‘Realme’ logo in the middle,

Additionally, the left side has the volume buttons and the right side houses the SIM card tray and power on/off

MYMOBILE


button. While the top portion

was able to produce decent

price tag like this (Rs 13,990

to get fully charged which is

is left bare, the bottom has the

images, however, appeared

for your knowledge), along

quite decent. The device runs

speaker grilles, the micro-USB

blurry at times. The HDR

with the various AI-driven

ColorOS 5.0 based on Android

port, and a 3.5mm audio jack.

mode worked fine and the

camera features are above

8.1 Oreo. Now, the Android

Bokeh effect created was

average. However, they do lack

Oreo worked pretty well with

in certain areas!

not much bloatware, however,

In totality, the looks of the affordable Realme 1 is

decent too. The front camera

a refreshing treat to the eyes

did a fine job too, yes! We

and scores excellently.

got Bokeh too for selfies and

Display

it was quite a thing for a budget smartphone. However,

Following most smartphones,

the images were way too

the Realme 1 too has a bezel-

processed which was not to

less display, rated at 6-inch

my liking.

and features an aspect ratio of

Among this, the inbuilt AR

18:9 and a screen resolution

stickers got all my attention,

rated at 2,160 x 1,080

and the beauty mode was

pixels. The display, during

fine too but contributed more

the review period, proved to be adequately bright and the icons appeared fine too. Even though at times the display wasn’t at its best quality, everything which appeared on the screen managed to look fine. Among all, the display is slightly reflective.

verdict Looks

09 /10

Premium Looks

Cameras

Performance

Above Average Above Average

The OPPO Realme 1 gets the

the company’s own skin didn’t impress me much, specially the red theme. Furthermore, the Face

08 /10

power from octa-core Helio

Unlock feature worked really

07 /10

P60 processor, and comes

well and the audio was fine

in three RAM/ROM variants:

too. However, I really did miss

3GB RAM/32GB ROM,

the fingerprint scanner.

Battery

08 /10

Value For Money

09 /10

Lasted a Day on Single Charge

Performance and Specs

4GB RAM/64GB ROM and 6GB RAM/128GB ROM,

Conclusion

all the options being

The OPPO Realme 1 starts

expandable via a microSD

at Rs 8,990 and the one

card. I got the high-end

I received retailed at Rs

has the Night Shield option to

one from the lot, and the

13,990. Lesser bezels, AI

adjust the brightness for the

combination was generous

camera features, Face Unlock,

low-light usage.

enough for a mid-ranger.

AI processor and a decent

Additionally, the Realme 1 comes with the option to adjust the colour temperatures according to ones needs, and

Can be Considered an Option

OVERALL

PROS

82%

Cons

Processed Face Unlock and images and lacks a design fingerprint scanner

Regular tasks such as

battery, all scream ‘Awesome’

browsing my way through the

for the smartphone. However,

internet and social media

each feature has shortcomings

sites, clicking pictures,

we might not fail to look into.

playing games or streaming

Plus, the OPPO Realme 1

(For detailed specifications, please refer to My Guide)

videos, was done nicely. While

stands against the likes of

the smartphone did lag a bit

Xiaomi Redmi Y2 with dual

8-megapixel front snapper,

and the touch too wasn’t really

rear cameras and Mototola

also with LED flash.

impressive, I still could use

Moto G6 with dual cameras

to the processed pictures.

the device with much comfort

and better processor.

is expected to be one of the

The Super Vivid mode over-

and irritation-free.

highlights of the smartphone,

brightened the pictures

coming with AI features,

making my hair appear orange

a 3,410mAh battery and it

this is, if you wish you can

Bokeh effect and AR stickers.

instead of the actual brown

went on with ease for more

definitely go for the OPPO

tone.

than a day on a single charge.

Realme 1. n

Camera Starting with the camera configuration, the Realme 1 has a 13-megapixel primary camera which is assisted by LED flash and there is an

The camera department

The rear camera (in almost every photography condition)

Overall, the cameras for a

www.mymobileindia.com

The device is backed by

Additionally, it took an hour

Tried & Tested

burntest

However, we still have a share of pros and my take on

vanshika@mymobile.co.in

july 2018 | 85


Tried & Tested

burntest

HARMAN JBL E35 Headphones A Decent Pair

W

hen it comes

Bluetooth peeps!) attached

to audio

to it for you to connect to the

accessory,

device you are plugging in to.

‘No Bluetooth’, I connected

the world hear much of what I

Samsung-

was listening to.

headphones a little obsolete. Now that I finally overcame

Neither I could hear much of the outside world nor could

The cable has a single button

the headphones to my

owned HARMAN is one

on it which controls various

smartphone and played all

company ruling the audio

actions such as receiving

possible music genres to

follows; over a period of time,

accessory world. To its never-

calls, and other music

test it. And the Signature

the headphones began to

ending range of products,

controls.

JBL Sound (which appears

provide discomfort to me and

HARMAN recently added the

However, another drawback

to be the USP of the audio

I could feel little amount of

JBL E35 on-ear headphones,

department, the JBL E35

accessory) did work fine and

heat in my ears. Additionally,

which I got to lay my hands

scores decent marks, and is a

music streaming went pretty

the sound quality was better

for a short while. Here is what

sleek and lightweight pair of

fine.

on medium-to-high volumes,

my impressions are about the

headphones.

headphones.

Design

Overall, in the design

Tech Specs

The bass and treble seemed balanced and the sound quality was decent too.

than on a low one. Furthermore, the calls could be answered with

The JBL E35 on-ear

ease and there was not any

Out of the Black, Blue, Red

headphones come with a

difficulty as such!

and White colour variants

dynamic driver of 40mm

available, I got the Black

and has a frequency range

one for review and my first

configured at 20Hz –

impression about it was

20kHz. The impedance

decent. It is a decent-looking

is rated at 32 Ohms,

pair of on-ear headphones

and the headphones

both design-wise

with a decent built. The

are compatible with a

and performance-

headband is a ‘comfort-fit

smartphone, a tablet or

wise. However, for

fabric’ one which has the ‘JBL’

a computer, whichever

a price tag of Rs

logo on its head. The ear cups

medium suits you

3,599 (originally Rs

are foldable in nature and can

the best for music

3,999) and the ‘No

rotate up to 90 degrees.

streaming.

Each ear cup can be

Verdict The HARMAN JBL E35 on-ear headphones are decent ones,

Bluetooth’ fact, the pair is

distinguished with ‘L’ (for left)

Performance

and ‘R’ (for right) imprinted

The JBL E35 on-

the fact we have

on it for ease of usage. The

ear headphones

many in the audio

ear cups (with JBL logo on it)

are a very

accessory arena, with

come with cushioning inside

basic pair of

Bluetooth and much

for a comfortable music

headphones

lower price tag. If

streaming. However, the ear

which requires

cups are small in size due to

you to connect

you much, you can

which they got stuck close to

to any device you

definitely go for

my ears, eventually making

are listening music onto

the pair, available

me uncomfortable after a

via a cable. And this is where

while.

the first drawback appears;

The on-ear headphones have a tangle-free cable (No

86 | july 2018

there ain’t any Bluetooth connectivity which makes the

slightly pricey, given

this doesn’t bother

via Amazon India and the HARMAN website. n vanshika@mymobile.co.in

MYMOBILE


Server Market Sees Impressive Growth Revenue grew 33.4 percent in the first quarter of 2018, while shipments increased 17.3 percent

T

he growth at the end of 2017

points out Jeffrey Hewitt, Research Vice

in both shipments and revenue (-5.0

continued for the worldwide

President at Gartner. “Additionally, when it

percent and -7.3 percent, respectively).

server market in the first quarter

came to server average selling prices (ASP)

Latin America experienced a decline in

of 2018 as worldwide server revenue

increases for the quarter, one driver was

shipments (-1.8 percent), but growth in

increased 33.4 percent and shipments

the fact that DRAM prices increased due

revenue (19.2 percent).

grew 17.3 percent year over year, according

to constrained supplies.”

to Gartner, Inc.

Trendz

market insight

Dell EMC experienced 51.4 growth in the

Regional results were mixed. North

worldwide server market based on revenue in

“The server market was driven by

America and Asia/Pacific experienced

the first quarter of 2018. This growth helped

increases in spending by hyperscale as well

particularly strong growth double-digit

widen the gap a bit between Dell EMC and

as enterprise and midsize data centers.

growth in revenue (34 percent and

Hewlett Packard Enterprise (HPE) as Dell

Enterprises and midsize businesses are

47.8 percent, respectively). In terms of

EMC ended the quarter in the number

in the process of investing in their on-

shipments, North America grew 24.3

one spot with 21.5 percent market share,

premises and colocation infrastructure to

percent and Asia/Pacific grew 21.9 percent.

followed closely by HPE with 19.9 percent of

support server replacements and growth

EMEA posted strong yearly revenue growth

the market. Inspur Electronics experienced

requirements even as they continue

of 32.1 percent while shipments increased

the strongest growth in the first quarter of

to invest in public cloud solutions,”

2.7 percent. Japan experienced a decline

2018 with 120.4 percent growth.

Worldwide: Server Vendor Revenue Estimates, 1Q18 (U.S. Dollars) Company

1Q18 Revenue

1Q18 Market Share (%)

1Q17 Revenue

1Q17 Market share (%)

1Q18 - 1Q17 Growth (%)

Dell EMC

3,593,916,375

21.5

2,373,171,860

19.0

51.4

HPE

3,321,304,736

19.9

3,009,569,241

24.1

10.4

Inspur Electronics

1,188,428,802

7.1

539,259,419,

4.3

120.4

Lenovo

1,088,922,220

6.5

731,647,279

5.8

48.8

IBM

1,067,701,728

6.4

831,622,879

6.6

28.4

Others

6,432,219,303

38.5

5,023,547,428

40.2

28.0

16,692,493,164

100.0

12,508,818,106

100.0

33.4

Total

Source : Gartner (June 2018)

Worldwide: Server Vendor Shipments Estimates, 1Q18 (Units) Company

1Q18 Shipments

1Q18 Market Share (%)

1Q17 Shipments

The x86 server market increased

1Q17 Market share (%)

1Q18 - 1Q17 Growth (%)

in revenue by 35.7 percent, and shipments

Dell EMC

555, 792

18.2

466,800

17.9

19.1

were up 17.5 percent in

HPE

400,958

13.1

428,169

16.8

-8.5

the first quarter of 2018.

Inspur Electronics

200,283

6.6

139,203

5.4

43.9

The RISC/Itanium UNIX

Huawei

182,227

6.0

156,559

6.0

16.4

market continued to

Lenovo

157,047

5.1

145,977

5.6

7.6

Others

1,555,783

51.0

1,254,892

48.2

24.0

Total

3,052,091

100.0

2,601,600

100.0

17.3

Source : Gartner (June 2018)

www.mymobileindia.com

struggle with shipments down 52.8 percent, while revenue declined 46.7 percent. n team@mymobile.co.in

july 2018 | 87


In Conversation

face to face “We safeguard our merchants’ revenues by minimising fraudulent transactions with our antifraud platform” Fraudulent transactions and chargebacks are perhaps the biggest impediments that exist for businesses to start accepting digital payments. In addition to being cumbersome and costly, chargebacks also affect the goodwill and reputation of business, often times ending up in the merchants losing their customers. Nijhum Rudra spoke to Sirish Kumar, Founder and CEO, Telr, a payment processing gateway, about how businesses are facing the challenges to securely accept and manage online payments via web and mobile, and how Telr is playing a key role in removing fragmentation in the e-commerce ecosystem. Can you please elucidate the business

ecosystem.With a single integration,

addition to being cumbersome and costly,

models of Telr and what are the rationales

Telr enables merchants to accept online

chargebacks also affects the goodwill

behind founding Telr? Telr is a leading

payments in multiple currencies and

and reputation of business, oftentimes

payment gateway offering a set of unified

in multiple countries, within weeks of

ending up in the merchants losing their

APIs and tools that instantly enable

establishing an office in a different country.

customers.

businesses to accept and manage online

This helps merchants focus on expanding

At Telr, it is our endeavour to extend

payments via web, mobile, social media

their international businesses, while Telr

the best and most secure services to our

and alternative channels. Whilst providing

acts as their treasury and online payments

merchants, and by extension, to their

the most secure, reliable and innovative

partner.

customers. With the launch of TelrSecure,

online payment processing service, we

Our suite of online payment features

we have made security a priority. The

have a best-in-class antifraud platform,

give merchants the ability to reach new

system monitors transactions in real-time

facilitating industry-leading transaction

buying audiences through digital channels,

and utilizing a set of algorithms, identifies

success rates for online merchants–

whether these be in social media, overseas

and prevents the occurrence of fraudulent

without compromising security.

markets, or even offline. Merchants can

transactions.

Telr was founded to enable merchants to establish and scale up their online

view their online payment metrics on one single dashboard.

But, more than this, our antifraud platform also minimises the number

businesses:our mission is to remove

Headquartered in Singapore, Telr is

of transactions that are legitimate but

fragmentation in the e-commerce

present in the UAE and Saudi Arabia, and

nonetheless incorrectly declined for being

has expanded its services in India and

fraudulent. These ‘false positive’ rejections

beyondin South East Asia.

are an issue across the industry – they do damage to merchants’ reputation, as

00 | july 2018

Online payment or digital payment platform are

their customers are rejected for no good

escalating very rapidly in India, which is also

reason at the point of sale. And they do

risking user’s credentials. In this scenario,

damage to the adoption of e-commerce as

can you please explain some of the biggest

a whole, as it is only by raising consumer

impediments for businesses to securely

confidence that we are able to increase

accept and manage online payments via web

the acceptance of e-commerce as a viable

and mobile? How your organization is playing

and secure alternative to offline buying. By

a pivotal role in managing a seamless and

overlaying data from other sources on each

secure online payment platform? Fraudulent

transaction, our antifraud platform is able

transactions and chargebacks are

to identify with an industry-leading degree

perhaps the biggest impediments

of accuracy which transactions appear

that exist for businesses to start

fraudulent but are actually legitimate,

accepting digital payments. In

and not automatically reject them. This

MYMOBILE


prevents revenue leakage for the merchant

reduces the need for manual intervention

– and mitigates the reputational damage of

for analysts. As a result, cases of fraud

Hence we’re able to offer our clients a

incorrectly declined transactions.

are reduced; false positives are reduced;

unique mix of payment features, designed

revenues are protected, the customers’

to take full advantage of the efficiency,

What are your current market strategies

payment experiences are frictionless, and

visibility and interconnectivity of digital

and how much market share you are trying

the merchant is able to focus on growing

channels, and provide access to new

to achieve this year? The India market is a

their online business.

buying audiences and markets – whether

online businesses.

very exciting one for any payment service

Beyond this, we provide unique tools

provider. With the vibrancy and strength

to enable the merchant to configure

of growth of e-commerce in the country,

their antifraud settings, adding further

This client-focused evolution is a part

there is a lot to play for – and as a result the

protections as they require, and to gain

of our DNA, and we feel strongly that this

payments market is highly competitive.

complete visibility and control over

responsiveness continues to differentiate

This provides fantastic stimulus for

fraudulent and flagged transactions.

us from our competitors.

innovation.Our strategy will centre around

The impact is fully a positive one on the

the international expansion of Indian online

merchants’ bottom-line. We safeguard

Do have something store in your roadmap

entrepreneurs, facilitating a greater online

our merchants’ revenues by minimising

for the coming years? The online payments

audience in becoming online buyers and

fraudulent transactions, and by ensuring

landscape is one that has always been

thereby accelerating the business growth

that genuine transactions aren’t incorrectly

subject to extremely rapid change –

of online merchants. We’re not able to

flagged as fraudulent – and this is done

although we can hazard a guess at what

divulge information on market share, but

without any compromise on the experience

innovations will be on the roadmap over

the India market is significant to Telr not

of their customers.

the next few years, we will continue to

just in terms of business generated, but

these be across social media, in overseas markets, or even in-store.

focus our energies on the areas that our

also the creative and innovative stimulus

You have also recently announced the launch

that the market provides.

of the first merchant self-on boarding solution

One area that is of increasing interest,

in the country. Can you please explain its

particularly in the India market, is

You claim to have a strong anti-fraud platform

impact and functionalities? Our merchant

the convergence of online payments

on your website. Can you please highlight its

self-onboarding solution has enabled us

and the physical world – how merchants

functionalities and impact? There is a need

to slash the hassle-factor and turnaround

are able to take advantage of online

for an ecosystem to enable online sellers

time of onboarding to a payment gateway

payment mechanisms, in the offline

to ward off security threats of different

– merchants can now upload the required

world. Estimates put the e-commerce

kinds such as attacks on network, website,

documentation themselves, and complete

market in India alone at 45-60 billion

wireless LAN connections and mobile

the whole process within a day.

dollars by 2020. When this is combined

clients consider the most important.

phone and tablets. Telr is contributing to

Speed-to-market is obviously a critical

with the offline transaction field,

this ecosystem with its 100% proprietary

factor in the preparations of any business

we’re looking at potentially a 1 trillion

antifraud software, minimising threats

in establishing an e-commerce operation,

dollar addressable market in the

from fraudulent online buyers. We are

and our self-onboarding solution has been

next 4-5 years. For online payment

able to rapidly respond to changes in the

extremely well-received in this regard.

service providers, with their agility

fraud environment, always optimising

and ability to innovate, this is clearly going

and keeping our merchants and their

What are some of your biggest differentiating

to be an area of interest in the coming

customers safe and secure. We integrate

aspect in the market that helps you constantly

years. n

with all of the main card scheme antifraud

stay ahead of the curve? Our software is

measures, including CVV2/CSC, AVC and

100% proprietary, built and managed

3D Secure. And of course we’re fully PCI

entirely in-house, and this has enabled us

DSS Level 1 certified.

to respond extremely rapidly to the needs of

We continuously study behavioural

our clients. As a result of this stimulus from

patterns, and layer this with data from our

a broad range of merchants – established

partners and the specific card information

players and startups, enterprises and

for each transaction. This data is integrated

SMEs alike – our feature set has evolved

into our core payment platform, which

to facilitate the growth requirements of

www.mymobileindia.com

In Conversation

face to face

nijhum@mymobile.co.in

july 2018 | 89


In Conversation

face to face

“nexGTv is aimed at delivering a comprehensive entertainment experience for the masses” As smartphone penetration keeps on to grow and data gets cheaper, it is apparently the consumption of video that is setting a new trend and that is being driven by over-thetop (OTT) platforms offering contents for one and all. nexGTv is one such OTT app that has made its place in India and ranks amongst the top 10 paid applications in its categories on app stores. Unlike its global peers, the homegrown subscription-driven platform offers a variety of content in various regional languages in addition to English and Hindi, for masses across geographies and demographic segments. To understand how OTT services are redefining entertainment in India and what unique nexGTv is offering, Ramesh Kumar Raja caught up with Abhesh Verma, COO, nexGTv. It’s worth mentioning that Verma has had a highly successful career in digital media and internetbased entrepreneurship. Excerpts:

90 | july 2018

OTT services have given entertainment

What is your current status especially

factor for nexGTv is its large repository of

altogether a new dimension. Considering

when the competition in the OTT space

more than 180+ live TV channels which

its early mover advantage, how is

has reached a new high with the entry

enable users to stream TV series, live

nexGTv enjoying this trend? The mobile

of global players such as Amazon Prime

news, Indian movies, TV reality shows,

internet and smartphone revolution

and Netflix? Global players like Amazon

and web series on the go, without any

in India has played a critical role in

Prime and Netflix cater their services

interruption and directly on their mobile

shaping the entertainment consumption

to a more urban audience, whereas a

devices. Viewers can also stream hundreds

habits of consumers and propelling

home-grown platform like nexGTv is

of Hollywood and Bollywood films, in

the massive growth of over-the-top

aimed at delivering a comprehensive

addition to films in regional languages

video. Thanks to this major revolution

entertainment experience for the masses

like Bengali, Marathi, Tamil, and more.

over the last three years, nexGTv has

across geographies and demographic

Along with this, the platform’s diverse

emerged as one of India’s leading

segments. Our focus, therefore, is on

content offerings include live sports,

OTT video entertainment platforms,

providing a variety of content to our users

music exclusives, Bollywood songs, reality

and ranks amongst the top ten paid

in various regional languages, in addition

TV shows, and Video on Demand (VOD),

applications in its category on app stores.

to English and Hindi. A vast and extensive

which are available through the nexGTv

We are seeing a steady rise in the overall

catalogue of good quality regional content

website and mobile applications.

subscription figures, with 1 million new

on nexGTv is one of the key differentiating

We realise that Indian consumers

users signing up on the platform each

factors that sets the platform apart from

are vastly different from international

month.

others. Another major differentiating

audiences. Being highly value-conscious,

MYMOBILE


they are still reticent to pay high monthly

for OTT video entertainment is a direct

fully tapping the 4G market. Once we have

user charges. Even DTH and cable TV

outcome. Advertising on OTT platforms

successfully achieved that over the next

players operate in the low to mid-price

is helping brands reach out to new-age

couple of years, I am confident the OTT

segment to keep the price low and

digital consumers, and target audiences

ecosystem in India will be well-equipped

encourage higher adoptions. Combined

irrespective of language or geography.

to make the most of the opportunities that

with low-priced mobile data, our affordable

As a result, digital video advertising is

the advent of 5G technology brings for us

pricing strategy allows our users to access a

gradually taking over a greater share of

in the future.

massive library of content, from popular TV

advertising revenues from traditional

series by general entertainment channels,

television broadcasters through its

Many OTT players have tied up with

films, music videos, news and sports, to

ability to offer such advanced marketing

smartphone makers for exclusive content for

web series and short-form content across

capabilities as data analytics, precision

their consumers. Are you also into any such

different genres. Thus, nexGTv, through its

segmentation, immersive experiences,

arrangement? Where is the trend going?

dynamic Subscription Video on Demand

and interactivity. With these and other

This is a trend that has heralded a new

(SVOD) model, is constantly striving

promising developments in the realm of

age of entertainment consumption among

to deliver a 360-degree entertainment

Indians. Consumers who purchase a new

experience that appeals to the price-

smartphone now usually get at least one “Consumers who or two embedded OTT apps in the purchase a new smartphone that most premium OTT platforms device. When they start streaming do not offer. content through these apps and now usually get at least one or two enjoy the experience, they seek embedded OTT apps in the device. When What is the total count of TV to access it on other devices they start streaming content through these channels that nexGTv streams like computers or smart now and how has been the TVs. Furthermore, with the apps and enjoy the experience, they seek to response? On nexGTv, users growing demand for HD and access it on other devices like computers or get access to 180+ live TV 4K streaming capabilities on smart TVs. Furthermore, with the growing channels including news, OTT platforms, consumers demand for HD and 4K streaming capabilities movies, sports, music, and seek to enhance the viewing general entertainment channels. experience for larger screens. on OTT platforms, consumers seek to More than 20 million+ users who Over the past two years, the use enhance the viewing experience are present on the platform view of smart TVs and streaming devices for larger screens” these channels. This large collection of like Chromecast or Amazon Fire TV has conscious Indian consumer – something

live channels on the platform is also one of

led to a surge in demand for high-quality,

the major driving factors behind new users

paid video content. Consequently, this

signing up and subscribing to nexGTv,

brand communications, it’s no surprise

trend is what is facilitating greater growth

which is close to 1 million each month.

that advertising spends on OTT video

and sustainability of the Subscription

channels is expected to rise to $40 billion

Video on Demand (SVOD) model, which

How many installs nexGTv has amassed and

by 2020, a substantial growth from 2015’s

is undoubtedly the future of OTT video

what is its retention rate on mobile devices?

$10 billion.

consumption in India. In the past, we

nexGTv’s application has been downloaded

have tied up with Zen mobile phones, to

more than 25 million times, so far. We

Like 4G revolution which transformed the OTT

provide embedded nexGTv apps on the

have a MAU of around 5 million.

space like never before, 5G is going to be

handsets. In addition, we are also currently

another driving force in the future. What are

providing our content through Vodafone

OTT apps have become a leading choice

your plans to embark on the 5G technology?

Play, as well as the news and content

for brands to showcase their ads in order to

We are certainly preparing for the upcoming

aggregating platform, Dailyhunt. We are

reach out to tech savvy population. What’s

5G internet revolution. However, the present

also in talks with another device maker at

your take on this development? Digital and

opportunities with the proliferation of 4G

present to provide our embedded apps on

in-app advertising has enabled brands

internet make up a phenomenon that’s still

their smartphone handsets, which will be

to capitalise massively on the digital

very relevant for brands and OTT players.

revolution, of which the boom in demand

I believe we are all still in the process of

launched sometime soon. n ramesh@mymobile.co.in

www.mymobileindia.com

In Conversation

face to face

july 2018 | 91


Spotlight

Consumer insight

The Digital Paradox Indians are digitally active, but not digitally aware and secure as one in four consumers keep falling victim to digital frauds!

T

he latest ‘Experian’s Digital

report, Vaishali Kasture, Managing Director

Consumer Insights 2018’

Experian Credit Bureau and Country Head,

report has revealed that the

Experian India, said, “Through the study

demand for online convenience

we observed that consumers from India are

comes tagged with a heightened threat of

driven by convenience and are less aware

fraud, with one in four consumers in India

about online frauds when compared to

already falling victim to digital frauds!

other APAC countries like Singapore and

The report from the world’s leading global

Hong Kong. Prevalent customer practice to

information services company notes that,

bear the cost of the fraud is not a solution

“the digital consumption in India is on

to mitigating digital frauds, more needs to

a rise with Indian consumers actively

be done to build awareness and collectively

engaging on digital platforms – however

fight fraud”.

there is a heightened risk of fraud, with

Technology transformation: While

approximately one in four customers’ being

the report suggests that greater digital

victims to online deceit.”

convenience is linked to higher fraud

Experian’s Digital Consumer Insights

exposure – presenting a problem for both

2018 report, co-authored with advisory

consumers and businesses – it has also

firm IDC, delves into how well businesses

revealed a silver lining for companies. The

mitigate fraud risk through the eyes

report found that as consumers became

of their most important stakeholders,

aware of the risk of fraud, they were more

the customers. The report is based on a

likely to adopt security measures like

response from a consumer survey across

biometrics, including fingerprint scan,

ten APAC markets namely Australia, China,

facial and voice recognition.

Hong Kong, India, Indonesia, Japan,

India at 21% is the highest among

New Zealand, Singapore, Thailand and

APAC nations and also the first movers in

Vietnam. The study found that as brands

embracing this technology. Other APAC

and consumers are looking for easier ways

countries like Vietnam and China (both at

to buy and sell products online via mobile

18%) lead the charge as early adopters.

devices –the opportunity for online fraud is

Australia (9%), Japan and New Zealand

escalating simultaneously.

(both at 8%) are the least willing to do so.

The report categorizes the consumer

Data dilemma: Today, from potentially

behavior into two prominent categories

leveraging high-quality consumer data to

–The Digital Voyagers, the digitally savvy

effectively verify transactions, companies

with a high willingness to share data for

can protect customers. However, the report

better experience and a low tendency to

suggests that this was easier said than done.

switch providers in an event of fraud; and

The findings revealed that consumers were

The Digital Pragmatists who are digitally

often selective in the type of information

conservative, cautious about fraud with a

they were willing to share with companies,

low willingness to share data. India has been

whilst being clearon how they would want

classified as the Digital Voyager, who is more

the data to be used.

convenience-driven and less risk-averse. Talking about the insights from the

92 | july 2018

Interestingly it was seen that consumers are willing to have their personal data shared

“Prevalent customer practice to bear the cost of the fraud is not a solution to mitigating digital frauds, more needs to be done to build awareness and collectively fight fraud” – Vaishali Kasture, MD, Country Head, Experian India with businesses specifically to ensure better fraud detection over convenience and customer experience. Talking further about the solution for fraud, Kasture says, “Businesses are exposed to higher risks and fraud incidences without effective fraud mitigation solutions, thereby causing great value of losses. Consumers sharing incorrect data due to lack of trust is an additional challenge for business to combat. As 53%, Indians have suggested their openness to share data in order to create appropriate fraud detection

MYMOBILE


India Highlights • Amongst APAC, India is the highest country –with close to 90% respondents consuming digital services • India stands 4th amongst APAC at 70% for erroneous data sharing with respect to demographics • 24% of Indians have directly experienced fraud while transacting online • India is most tolerant towards frauds with telco’s (57%) followed by banks (54%) and retailers (46%) • Indians most comfortable sharing data with banks (50%) and least with branded retailers (30%) • On an average 65% digital voyagers have adopted mobile payments as they consider it convenient • 6% of Indians intentionally guard the data they share with service providers in comparison to the highest which is Japan (8%) • Electronics, travel are positively building consumer data and driving transactions, however these segments are also more prone to online frauds • 51% Indians stated that they were also willing to share their personal data in order to avail various service offerings.

Spotlight

Consumer insight

measures, it signals a positive step towards curbing online frauds. This also provides a good opportunity for firms to partner with the most important stakeholder, the consumer, to build a robust online ecosystem.” Furthermore, the report mentions that consumers have also actively shared inaccurate data in order to protect their personal data. Data input errors were highest in Thailand (~85%), followed by Vietnam, Indonesia and India, while Japan (~21%) has the lowest erroneous submissions. It is certainly a model solution for businesses to educate consumers and also proactively develop a virtuous cycle of trust, data sharing, and increased convenience, thereby tackling fraud effectively. n team@mymobile.co.in

www.mymobileindia.com

july 2018 | 93


Innovation

tech trendz

94 | july 2018

The Desired Synergy 5G network development will be critical for smooth autonomous vehicle connectivity

T

wenty-five percent of customer

2017, according to Gartner, Inc.

manufacturers of autonomous vehicles

service and support operations

5G networks may be as much as 10

(AVs) in the fields of driver safety and data

will integrate virtual customer

times more efficient than 4G networks.

processing and management, according to

assistant (VCA) or chatbot

With this new level of network capability,

Gartner, Inc.

technology across engagement channels

communications service providers (CSPs)

Gartner points out that AV systems

by 2020, up from less than two percent in

can secure future market opportunities with

and sensors will generate unprecedented

MYMOBILE


entertainment,” adds Davenport.

“5G networks make CSPs an important partner for enhanced vehicle systems, be it for safety, data analytics or entertainment”

for its public buses.

Remote Control Increases Safety: Further

CSPs Must Act Immediately: 5G is not

opportunities for 5G technology to expand

a technology that can be fully deployed

and enhance AV safety systems exist. This

right now, and Gartner expects that it

is fostered by regulators’ examination of

will generate only limited benefits for AVs

the safety performance of AVs. Recent

in the next five years. “By design, AVs

incidents involving AVs have sparked

cannot rely on mobile networks such as

negative press and underscored the

5G for core functionality, but must utilize

importance of public safety in self-driving

multiple technologies to meet performance

cars. These events have also highlighted

and safety design objectives,” added

the challenges facing the industry to

Davenport. “Nevertheless, 5G networks will

develop autonomous driving systems that

play a crucial role in handling the massive

can guarantee a safety performance above

amounts of data generated by AVs and their

that of human drivers.

users for all kinds of purposes, including

“AVs periodically face a set of conditions they cannot immediately navigate, which

safety, connectivity and entertainment.” CSPs must act now to secure future

results in the need for a vehicle-human

market opportunities by ensuring that

handover,” explains Davenport. “This

5G is part of the AV design process.

handover deactivates the autonomous

OEMs will need comprehensive end-to-

mode and hands over control to a human

end data solutions to streamline their

driver — but such a handover is not always possible. One potential solution for

growth,” points out Jonathan Davenport,

“Many brands to the human driver fails is to are finding that mobile use remote pilots. Human applications are not delivering the pilots can be the recipient level of adoption and customer of a planned remote handover or help recover engagement they expected. Original an AV that has become ROI calculations are missing the stuck.” mark due to the cost of support, The safe execution of human-led remote control maintenance, upgrades, customer of AVs would require the care and marketing to reliability and low latency that drive downloads” 5G networks could provide. Once

Senior Research Analyst at Gartner.

initiated, the technology would allow

– Jonathan Davenport, Senior Research Analyst at Gartner amounts of data which will allow automotive original equipment manufacturers (OEMs) to extract valuable data insights while limiting the associated provisioning costs. “CSPs have an opportunity to become strategic partners for OEMs by applying 5G capabilities to address AV OEM data

these scenarios where a handover

By 2025, AVs will upload over 1

human technicians in remote facilities

terabyte (TB) of vehicle and sensor data

to assess live video feeds and vehicle

management of data connectivity, storage

per month to the cloud. This is up from 30

diagnostics from the AV, and take over

and analytics.

gigabytes (GB) from advanced connected

driving control virtually. As the regulatory

“In addition to offering solutions,

cars in 2018. “To seize the opportunity,

environment for AVs continues to evolve,

CSPs have to build support for their 5G

CSPs need to make sure 5G is included in

regulators will likely begin to require

technologies and establish them as the

the design of future vehicles, in the fields of

remote control capabilities from AV OEMs

de facto communication standard. This

safety and connectivity, where the biggest

or operators to improve safe operation on

would be best achieved by supporting

chances lie,” says Davenport.

public roads. California-based startup

standards committees and working

5G will also provide passengers of AVs

Phantom Auto is developing remote

with local governments to facilitate the

with high-quality infotainment services.

control solutions for AVs using cellular

development of advanced use cases, such

“As a result, 5G networks make CSPs an

connectivity. Similarly, Swedish truck and

as metropolitan traffic management,”

important partner for enhanced vehicle

bus OEM Scania has conducted tests with

concludes Davenport.n

systems, be it for safety, data analytics or

Ericsson of 5G remote control capabilities

www.mymobileindia.com

Innovation

tech trendz

team@mymobile.co.in

july 2018 | 95


by Invitation

Guest Column

Preparing for a data-led future: How the GDPR could bring about a data revolution By Arun Balasubramanian

C

ause and effect – every major and minor revolution throughout history can often be reduced to these two major

flashpoints. The Cause is the trigger, the event which brings years and years of discontentment with the extant state of affairs bubbling beneath the surface to a head. The Effect, on the other hand, is the transformation in prevalent paradigms that

digitally-driven era we live in, every action

“Major data breaches – such as the 2017 a transparency in the way this data is collected, Equifax breach, the 2016 Yahoo! especially from the endBreach, the 2014 eBay breach, the consumer’s perspective. Expressing an interest in recent Cambridge Analytica breach a particular product or – have occurred time and again, service, say a real-estate property, even once compromising sensitive information has traditionally been pertaining to millions and considered consent enough to be harangued till the end millions of individuals” of infinity with related offerings.

taken by end-consumers is now a data point

Spam mails giving interested

which organisations can leverage to enable

consumers everything from affordable

greater personalisation into their offerings

cruise holidays and hair transplants to

and to optimise their overall operations.

pre-approved credit cards and lucrative

And consumer inconvenience is the

investment options are commonplace in

least of the troubles. Major data breaches

the revolution ultimately achieves. When seen through this lens, the recent rollout of the European Union’s General Data Protection Regulation (GDPR) could well be the trigger for an unparalleled global data revolution.

Identifying the cause: The need for a comprehensive data protection legislation such as the GDPR Here’s the thing about data: it is just not possible to avoid it today. In the increasingly

What, however, has been missing is

96 | july 2018

this digital age.

MYMOBILE


– such as the 2017 Equifax breach, the

conversations with users. By informing

“The GDPR presents users of the benefits such as hyperbreach, the recent Cambridge personalised services/offers and a major opportunity to rebuild Analytica breach – have curated recommendations the trust between end-consumers and occurred time and again, that data opt-ins can enable, compromising sensitive businesses can actually organisations. With user consent and information pertaining to make their end-consumer control a prime directive mandated by millions and millions of marketing initiatives individuals. In addition more focussed, the GDPR, businesses need documented to leading to massive targeted, effective, and consent from their target audiences at the financial damages, loss impactful. of trust, and threat to In its 2016 report point of data collection. They can use this the end-consumer, these titled 10 Key Marketing breaches underline a major Trends For 2017, IBM to their advantage by initiating gap within the global business Marketing Cloud estimated engaging two-way conversations landscape; organisations often that the world generated 2.5 don’t place as much value on quintillion bytes of data on a daily with users”

2016 Yahoo! Breach, the 2014 eBay

Guest Column

by invitation

securing the critical consumer data,

which is otherwise considered so critical to their business operations.

tangible shift from the round-

This dynamic, as can be imagined, has

the-clock data aggregation

been quite troublesome to consumers, but

approach to actually evaluating

there has been little they could do about

how meaningful that data

their sensitive personal information in the

is to their own operations.

digital domain till now. This is expected to

Questions such as “is this data

change once the GDPR, one of the most

really important to us” are

comprehensive data privacy regulations

finally being asked, helping

ever designed, is enforced on May 25.

businesses identify and cut

Defining the effect: How the GDPR will transform how businesses interact with consumer data The GDPR is aimed at protecting the

down on the superfluous data they would have otherwise aggregated. Not only does this help in

basis. With Gartner predicting 20.8

bringing down the costs of data storage,

billion connected devices to be live by

but also minimises the risk of data breach

2020, a comprehensive regulation such

that they would be exposed to.

as the GDPR is certainly a welcome

personally identifiable information (PII)

Furthermore, the GDPR presents a

development. The change that it will bring

of EU citizens, with strict regulations in

major opportunity to rebuild the trust

about in the modern-day data dynamics

place to govern the handling of any kind

between end-consumers and organisations.

is expected to have a ripple effect across

of data that could be used to identify data

With user consent and control a prime

multiple geographies. The global data

subjects. This includes data aggregation,

directive mandated by the GDPR,

revolution has already started, and only

storage, processing, or transfer. All

businesses need documented consent

those businesses which readily embrace

organisations with access to the personal

from their target audiences at the point of

the data framework stipulated under the

data of EU residents, regardless of where

data collection. They can use this to their

GDPR will survive and thrive in both the

they are situated, are expected to comply

advantage by initiating engaging two-way

short and the long term. n

with the GDPR; those that don’t are liable to be charged heavy fines to the tune of millions of Euros by the regulator. The strict mandate has made businesses step back and analyse their own data processes. This has resulted in a

www.mymobileindia.com

The author is Managing Director, Qlik India. He is responsible for leading and expanding Qlik’s operations in the country, as well as driving the company’s overall growth, vision, and strategy. With over 20 years of experience in the IT industry, particularly cloud and subscription delivery models, Arun has a distinguished track record of sales and market accomplishments and has held senior executive positions at HP, CA Technologies, and Salesforce.

july 2018 | 97


by Invitation

Guest Column

Why Feature Phone Still Matters? By Usha Srinivas

T

oday mobile phone plays a

the market while people accepted the new

short messages but mobile brands thought

very important role in our life.

medium of communication enthusiastically

of giving more to their consumers. They

It has become a basic need

as it helped in bridging time gap for

analyzed that people go to cyber cafĂŠ to surf

like food, cloth and shelter.

exchanging communication. It opened a

and this gave a thought to mobile brands why

In the year 1995, the first mobile phone

whole new market for mobile companies.

not to give this service also handy to people

call was made in India. It changed the

A variety of feature phones started coming

in the form of smartphones. But the launch

way we communicate forever and ushered

to market across all price range which was

of smartphones cannot beat the demand

in a communication revolution in India.

affordable and durable.

of feature phones due to pricing structure

This gave a new face to communication.

Feature phone was just meant for

of smartphones. Also only educated people

Motorola was the first mobile brand and

incoming and outgoing calls and sending

or youth living in cities could afford to buy

after it few more brands entered

98 | july 2018

smartphones. Lack of electricity, internet,

MYMOBILE


by invitation education in rural and interior towns were

gap between low cost feature phones and

others reasons which prevented migration

basic Smartphones. People who aspire

to smartphones.

to move from 2G feature phone to basic

The Relevance: Even after 22 years

smartphones are now opting for 4G on Jio’s

of mobile phone launch, still there is a

feature phones. It is proved that feature

huge scope of feature phones. If we go to

phone segment is still a strong segment

interiors or rural areas where people are not

which brands should not overlook. They

much educated and cannot afford to have

must make effective strategies to reach

smart phone, they are still comfortable

to rural/interior population with

with feature phones. When we talk of

low cost feature phones.

smart phones, we cannot ignore a part of

Most of the brands focus

population which is our senior citizens for

on urban / city markets

whom smartphones are not user friendly

and avoid rural segment

and they would like to continue using

due to non availability or

feature phones only because for them they

limited access of those

are restricted to doing outgoing calls and

areas because of lack

receiving it. This is applicable for cities as

of transport facility

well. Lot of permutation and combination

but they can make

of feature phones can be given to market

effective strategies to

for such segment which is user friendly,

reach to those towns

comfortable key pad, different languages

instead of ignoring

etc. There is a serious emotional connect

those markets.

with feature phone. Percentage of feature

If we see the

phone and smart phone gets change every

current scenario,

year but still feature phones capture a very

I must say that

good percentage of market. It cannot be

future of feature

vanished considering major population in

phone is bright for

villages (We have above 6,00,000 villages in India) where availability of internet and

“Feature phone market is still segregated in two parts i.e. completely established in this segment is still a strong segment Feature phone and Smartphones. then they should plan for next Entry of 4G Feature Phones: which brands cannot and revolution which is smartphones. Markets is still driven by feature It is easy to make base through should not overlook. They phones and India’s overall mobile feature phones. Brands who phone market grew 48% year on year must make effective strategies do not have deep pocket for in the first quarter of 2018 (according marketing must first concentrate to reach to rural/interior to Counterpoint Research). This was on this segment to gain brand majorly understood by Reliance Jio that loyalty by giving good products in population with low cost in India feature phones cannot go away feature phones to market before they feature phones” from market. Reliance Jio understood switch to another segment. Mobile electricity is a major challenge. However,

the emotional connect of people with feature phone and to capture huge market where the market was vacant due to non existence of other brands, Jio launched an “effectively free” 4G feature phone in 2016, along with extremely cheap data plans. With such great initiative “Reliance Jio” managed to bridge the

www.mymobileindia.com

handset industry will grow every year and another five years. Smartphones cannot replace feature phone market 100%. This is the right time when brands instead of struggling to capture smartphone market, they must look upon the space vacant in feature phone segment. Once they are

only those brands will exist in market who will grab the opportunity available currently which is Feature phones. n The author is a marketing and business consultant and runs a firm called Shivay Consultancy Services based out of Noida.

july 2018 | 99


Opinion

Musings

My Data, My Privacy

Are we doing our own bit for its protection? By Nijhum Rudra

B

eing a netizen, I am quite sure

the same thing might happen behind

you are aware of Facebook

the face of Google, Twitter, or any other

data breach by Cambridge

big organizations, which we trust, and is

Analytica, a few months back.

associated with every breathe we take. So,

There isn’t any doubt, whatever happened

what should be the next step? Remove our

wasn’t good at all, and really makes us

presence from the internet, and get that

ponder, are we safe on internet! Is the

simplicity of solitude- going offline? It is

data, we are sharing is in safe hands?

hardly possible nowadays. It is the 21st

If you are thinking over this issue, don’t

century at the end of the day.

think yourself to be the only one, who is

But yes, we can be safe. We cannot

overwhelmed over this issue. Following

control the way the big names use our

the incident, a number of companies

data under the hood. Though most things

and celebs removed their presence from

are clear about the way they use our data,

the social networks, and Facebook CEO

from the long and mind-numbing Terms

Mark Zuckerberg also apologized for the

and Conditions, which we agree with

things that happened. Even Facebook

without reading, while signing up for a

introduced a privacy checkup feature,

service. People have the habit of sharing

and numerous other features to make

almost everything on the internet today.

the users know, whether their data were

From the time they have their meal to the

leaked in the scandal, under discussion.

places they visit. There isn’t any doubt;

What should be your next step?

the big companies should take proper

Should you be the next person to quit

care of our sensitive data. But mistakes

Facebook? And even if you do so, will you

happen. So why take the risk? Just don’t

be completely safe from any upcoming

share anything about yourself on the

data breach scandals? Thunder hardly

internet, leakage of which can leave you

attacks the same place more than once.

in a state of tizzy.

The same is with data, we provide on

Let me make it a little clear. Will you

the internet. Something bad happened

leave your doors unlocked the next time

with Facebook today. But, tomorrow

you go for a trip? Even the stupidest fellow

100 | july 2018

MYMOBILE


in your neighborhood will not do that. Now,

which we should always pay

you shouldn’t argue, it is the responsibility

importance to.

of the police and the authority to ensure nobody trespasses your unlocked house. But that doesn’t happen. We lock our sweet homes to keep the possessions as safe as possible. So why not our data! Is our data less important than the Rs 50,000 car in your home, or the Rs 3,000 gaming rig! I think data is more sensitive than that. So why leave traces of some sensitive data on the internet, and scream when there is a data breach. It is not about accusing the companies, but it is all about our security,

“We lock our sweet homes to keep the we are responsible for the data breach possessions as safe as possible. scandal. Facebook So why not our data! Is our data less should have given better security important than the Rs 50,000 car in to our data. But your home, or the Rs 3,000 gaming rig! there are things, which we can do I think data is more sensitive than to make those that. So why leave traces of some companies know little less about sensitive data on the internet, and scream when there is a data breach” No, I am not saying,

Opinion

Musings

us, in the future. There are numerous settings, which are available on Facebook, Google and others, which can be configured. Configuring them properly might stop them collecting a lot of data about us. Yes, that will make the services a little worse. But not too worse to make the services unusable! Actually, the services are configured by default to collect all the possible data about us to give us better services and collect them to be analyzed later. Thus, there isn’t any doubt, if there is a data breach, it is no doubt the responsibility of the company. Afterall, it is the pickpocketer, who will be responsible. Not you, for not keeping your possessions with care. Implementing the same basic principles, we should take care of how we share things online. There isn’t any rocket science in it. Just use the internet in a way, as per your requirements. Do not share anything more or anything less. That’s the only way, we can be safe from any such data leaks or any such incidents in the future. n nijhum@mymobile.co.in

www.mymobileindia.com

july 2018 | 101


Great Deals

mobilesensex

bazaar bargain Nokia 8 The flagship Nokia phone comes with a 5.3-inch IPS QHD display with a resolution of 2560 x 1440 pixels which is protected by Corning Gorilla Glass 5 in a 2.5D finish. The Nokia 8 is powered by an octa-core Snapdragon 835 processor with 4GB of RAM along with 64GB of internal storage which can be expanded up to 256GB. Fuelled by a 3,090mAh battery, the phone comes with dual 13-megapixel sensors at the back that are equipped with phase detection and optical image stabilization. For taking selfies, the Nokia 8 has a 13-megapixel camera at the front. HMD Global recently announced the roll out of Pro Camera update to this phone. n

Launched at: Rs 20,900 Current Price: Rs 16,900

Samsung Galaxy J7 Pro

Launched at: Rs 36,999 Current Price: Rs 28,999

102 | july 2018

Encased in a unibody metal design, the Samsung Galaxy J7 Pro sports 5.5-inch full HD SuperAMOLED display with 2.5D curved glass design. It is powered by an octa-core Exynos 7870 SoC clocked at 1.6GHz and runs on Android Nougat. It comes with 3GB RAM and 32GB internal storage and is backed by a 3,600mAh battery. The phone sports 13MP rear camera and LED flash and a front camera that is 13MP with f/1.9 aperture and LED flash. It comes with the company’s “Pay Mini” payment solution and features social cameras for instant sharing of photos on social networking sites. n

MYMOBILE


Great Deals

mobilesensex

Xiaomi Mi Mix 2 The Xiaomi Mi Mix 2 comes with a 5.99inch LCD IPS display with a 2160 x 1080 pixel resolution and an aspect ratio of 18:9. Under the hood is a Snapdragon 835 processor coupled with 6GB RAM and 128GB of internal storage. The device packs a 3,400mAh battery and runs Android Nougat 7.1 with MIUI 8 on top. The smartphone comes with a dual camera setup fitted with two 12-megapixel sensors. One is a wide-angle lens and the other a telephoto lens. In the front, it has a 16-megapixel camera with 2-micron pixels. n

Launched at: Rs 39,999 Current Price: Rs 33,975

BlackBerry KEYone The BlackBerry KEYone sports a 4.5-inch scratch resistant full HD display with 1080x1620 pixels resolution. Apart from the display, the front of the smartphone also consists of the traditional QWERTY keyboard from BlackBerry. There is a fingerprint sensor at the keyboard’s spacebar. It runs Android 7.1 Nougat operating system and is powered by Qualcomm Snapdragon 625 processor paired with 4GB of RAM and 64GB internal storage which is expandable via a microSD card. The smartphone features a 12-megapixel rear camera, 8-megapixel front camera and a 3,500mAh battery. n team@mymobile.co.in Launched at: Rs 35,999 Current Price: Rs 29,999

www.mymobileindia.com

(Note: Prices are those available at prominent dealers, online and/or offline. They may not reflect official price reductions)

july 2018 | 103


YOUR GATEWAY TO THE WORLD OF MOBILITY

SPECIAL

OFFER 35%

Subscribe This Month

YEARS

3

Off

Get

Subscription

2

YEARS

Offer

Subscription

YEAR

1

Offer

Subscription

Offer

SUBSCRIPTION ORDER FORM Term No of Coverprice Option (year)

issue (Rs.)

3

36

3,600

2

24

2,400

1

12

1,200

You pay (Rs)

Cash Benefit/Gift

A

3,600

Cata Brew Baron/Timex Gents Watch worth Rs. 2,700

B

2,340

Save Rs. 1,260 i.e 35% discount on cover price

A

2,400

Arise Electric Kettle/Timex Ladies watch worth Rs. 1,800

B

1,560

Save Rs. 840 i.e 35% discount on cover price

A

1,200

US Polo T-Shirt/Allen Solly Tie worth Rs. 999

B

780

Save Rs. 420 i.e 35% discount on cover price

Yes, I would like to subscribe to My Mobile magazine for______ years with option_____ Name_____________________________________________________________ Age________________ Sex____________________ Job Title___________________________________________________________ Company Name______________________________ Address Office/Residence_______________________________________________________________________________________ Mobile__________________________Phone_____________________________ e-mail_____________________________________ Cheque No.________________________________________________________ for Rs.____________________________________

PAYMENT METHOD By Cheque/Cash No:___________________Amount:__________________________________Bank:_________________Branch:________________ PLEASE *Draw the DD/Cheque in favour of Spring Convergence Services Pvt. Ltd. *Write your name and address on the reverse of the DD/Cheque.

Address - # 25, 1st Floor, Shankar Market, Connaught Place, New Delhi - 110001. Phone: 011-46206161, 46206100, E-mail: subscriptions@mymobile.co.in, Web : mymobileindia.com Terms and Conditions: The offer is valid in India only. Gift will be deliverd within a month after clearing of the cheque.Please allow 4 - 6 weeks for processing your subscription. Any request for cancellation of subscription will not be entertained. Copies will be sent by ordinary post. The actual model of Subscription gift may vary from the model shown above. This subscription offer is valid till stocks lasts. All disputes subject to competent courts of Delhi only.


MY GUIDE Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:

Up to Rs. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 6,000 – Rs. 9,999 Rs.10,000 – Rs. 14,999 Rs.15,000 – Rs. 19,999 Rs. 20,000 – Rs. 29,999 RS. 30,000 and above. Tablets

While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us. (Last updated on June 22, 2018)

Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS

Disclaimer : The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of pro motional schemes or dealer discretion.

www.mymobileindia.com

MediaTek—MT MediaTek Helio—MTH

JULY 2018 I 105


MYGUIDE UP TO RS. 2,499

UP TO RS. 2,499

MODELS

UP TO RS. 2,499

PARAMETERS

HITECH

I-SMART

ITEL

LEPHONE

Pride 350

103

102 Cute

204 Flip

Smart Selfie it5231

K1

K5

2.8

1.8

1.8

2.4

2.4/ 240 x 320

1.8

2.4

131 x 58 x 10.2

112x46.5x13.5

112x46.5x13.5

100x50x15

124.5 x 54 x 11.4

112x46.5x13.9

112x46.5x13.9

Weight (grams)

82

60

60

70

-

64

64

Processor/RAM

Spreadtrum 6531DA/NA

Speadtrum 6531da

Speadtrum6533

Speadtrum 6531da

360MHz/64Mb

312MHz /32MB

312MHz /32MB

Operating system

Nucleus

NA

NA

NA

-

NA

NA

Storage/Expandable

32+32MB

32+32MB

32+32MB

32+32MB

64MB/32GB

32MB / 32GB

32MB / 32GB

Rear/Front Camera

1.3 MP/NA

0.8/NA

0.8/NA

0.8/NA

0.08MP/0.3MP

Digital Camera

0.3 MP

1,800

1,000

850

580

1900

1000

1450

2G/3G/4G

Yes/No/No

Yes/No/No

Yes/No/No

Yes/No/No

Yes/No/No

Yes/No/No

Yes/No/No

Dual SIM

Yes

Yes

Yes

Yes

Yes

YES

YES

Yes/Yes

Yes

Yes

Yes

Yes/Yes

YES

YES

Launched

Launched

Launched

Launched

May, 2016

August, 2016

NA

1,549

650

684

1,190

1,335

674

950

Model Display (inches/res) Dimension (mm)

Battery (mAh)

Music Player/FM Launch Price Rs.

UP TO RS. 2,499

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

LEPHONE

PARAMETERS

HONOR

HITECH

IN-FOCUS

Model

L1

K7

Sleek 9

Honor Bee

Amaze S9

Air A8

Bingo 10 (M415)

Display (inches/res)

2

2.4

2.4

4.5/ 854 x 480

5

5.0/ 540 x 960

4.5/ 480 x 854

Dimension (mm)

123x51.8x14.9

100 x 42 x 13.4

100 x 42 x 13.4

134.3 x 66.7 X 10

140 x 66.88 x 9.65

140.2 x 72.4 x 8.8

135.65 x 67.38 x 10.43

Weight (grams)

102

62

62

170

150

152

140

Processor/RAM

312MHz /32MB

312MHz /32MB

312MHz /32MB

ST SC 7732/1GB

ST 7731/512MB

ST 7731/1GB

MT 6580A/1GB

NA

NA

NA

Android OS, v4.4

5.1 Lollipop

5.2 Lollipop

Android OS, 6.0

Storage/Expandable

32MB / 32GB

32MB / 32GB

32MB / 32GB

8GB/32GB

4GB/32GB

8GB/32GB

8GB/32GB

Rear/Front Camera

Digital Camera/ Digital Camera

0.1 MP

0.1 MP

8MP/2MP

5MP/2MP

8MP/2MP

5MP/5MP

2,500

2,500

800

1,730

1,400

2,000

2,000

2G/3G/4G

Yes/No/No

Yes/No/No

Yes/No/No

Yes/Yes/No

Yes/Yes/No

Yes/Yes/No

Yes/Yes/No

Dual SIM

YES

YES

YES

Yes

Yes

Yes

Yes

Music Player/FM

YES

YES

YES

Yes/Yes

Yes/Yes

Yes/Yes

Yes/No

October, 2016

NA

NA

May, 2015

-

-

April, 2016

999

999

1,325

4,999

2,999

4,999

4,399

Operating system

Battery (mAh)

Launch Price Rs.

106 I JULY 2018

MYMOBILE


MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

PARAMETERS

IN-FOCUS

INTEX

I-SMART

Bingo 21 (M 430)

Aqua Fish

Cloud Glory 4G

Cloud String HD

Aqua Classic 2

is-59

i1-Mini

4.5/ 854 x 480

5/720x1280

4.5/ 480 x 854

5/ 720 x 1280

5/480/854

5/854x480

4.5/854x480

Dimension (mm)

136.8 x 67 x 10.95

142.4x72x9.6

134.2 x 68 x 9

144.5 x 72.5 x 8.7

145.2x72.6x10.9

143.5x73.6x9.5

135.2x66x10.8

Weight (grams)

152

150

120

150

Model Display (inches/res)

120

109

ST Shark/2GB

Quad core/2GB

MT 6735M/ 1GB

SC 9832A/ 1GB

qcta-core/1GB

1.2GHz, quad-core/1GB

1.3Ghz quadcore/512MB

Operating system

Android 5.1

Sailfish 2.0

Android 6.0

Android 5.1

Android 6.0

Android 6.0

Android 6.2

Storage/Expandable

8GB/32GB

16GB/32GB

8GB/ 32GB

8GB/ 32GB

8GB/32GB

8GB/32GB

4GB/32GB

Rear/Front Camera

8MP/5MP

8MP/2MP

5MP/2MP

8MP/2MP

5MP/2MP

5MP/2MP

5MP/2MP

2,300

2500

1,800

2,200

2200

2,200

2,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/No

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes

Yes

March, 2016

February,2016

June, 2016

May, 2016

Launched

Launched

5,499

5,499

3,999

5,599

2,999

3,199

Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

4,600

ITEL

PARAMETERS

Model

MICROMAX

Power Pro it1410 Canvas Juice 3 Q393

M-TECH

Canvas Spark 3

Canvas Bolt Selfie

EROS PLUS

TURBO 4G

TEZ 4G

4/ 800 x 480

5.0/720 x 1280

5.5/720x1280

4.5/854x480

5 FWVGA TN

5 FWVGA TN

5 FWVGA IPS

Dimension (mm)

124x64.7x12.2

NA

-

-

144.9x73.3x9.5

146.6x73.6x11.5

144x72.5x8.8

Weight (grams)

-

NA

-

-

142

142

171

Processor/RAM

Dual core, 1.3 GHz/512MB

MT6580/2GB

quad-core/1GB

MTK6735/1GB

Operating system

Android4.4

Android 5.1

Android 5.1

Android 5.1

Android Nougat

Android Nougat

Android Nougat

Storage/Expandable

8GB/32GB

8GB/32GB

8GB/32GB

8GB/32GB

1GB/8GB/64GB

1GB/8GB/64GB

1GB/8GB/64GB

2.0MP/0.3MP

8MP/2MP

8MP/5MP

5MP/5MP

0.3MP/5MP

0.3MP/5MP

2MP/5MP

2,800

4,000

2,500

1,750

2,000

2,000

2,400

2G/3G/4G

Yes/Yes/No

Yes/Yes/No

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

May, 2016

NA

March, 2016

May, 2016

November, 2017

August, 2017

August, 2017

3,339

4,171

4,848

4,849

4,299

4,699

4,799

Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core

JULY 2018 I 107


MYGUIDE Rs. 2,500 – Rs. 5,999

Rs. 2,500 – Rs. 5,999

MODELS

Rs. 2,500 – Rs. 5,999

M-TECH

VIDEOCON

EROS 4G

Delite11

Astra Metal 4G

Astra Colors 4G

Astra NXT+

Zi-34

Astra Prism

Display (inches/res)

5 FWVGA IPS

5/1280x720

5/480X854

5/720X1280

4 inch

3.5 inch

5 inch

Dimension (mm)

72.4x142.7x9.3

146.66X74.3X10.52

143.8X73.3X10.4

142.9X71.65X11

125.4X64.2X13

116.2X61.4X11.3

134.4X67X10.1

Weight (grams)

136

151

171

182

130

108

119

1.3GHz Quad Core

Quad-core/1GB

1.5Ghz Quadcore ARM

Spreadtrum

Operating system

Android Nougat

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 4.4.2

Android 6.0

Storage/Expandable

1GB/8GB/64GB

8GB/32GB

1GB/8GB

1GB/8GB

1GB/8GB

256 MB/512 MB

512 MB/4GB

0.3MP/5MP

5MP/2MP

5MP/2MP

5MP/5MP

2MP/0.3MP

0.3MP/ 0.3MP

0.3MP/2MP

2,000

3,000

3,000

4,000

2,000

1,200

1,700

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/No

Yes/Yes/No

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes

Yes

Yes

Yes

Yes

October, 2017

NA

Launched

Launched

Launched

Launched

Launched

4,999

5,840

5,553

6,499

3,703

2,993

3,813

PARAMETERS

Model

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

ZIOX

512MB+4GB(DDR2) 2xCortex-A7,32bit

RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

Rs. 2,500 – Rs. 5,999

1.2 GHz Quadcore

ZIOX

PARAMETERS

ASUS

CELKON

CENTRIC

Zenfone Max

Q550

L3

5.5/720 x 1280

5.5/ 720 x 1280

5.0/720 x 1280

5 HD IPS

135x68x10.2

152.5 x 77.2 x 3.9

156 x 77.5 x 10.55

145.6 x 71.8 x 8

141x70.5x8.6

130

170

202

149

143

QS 410/2GB

QS 615/ 2GB, 3GB

Broadcom/2GB

1.3GHz Quad Core

Astra Zing

Astra NXT Pro

Astra Blaze

4 inch

4 inch

4.5/480x854

Dimension (mm)

124X64X10.1

123.5x64.2x10.5

Weight (grams)

105

111

Processor/RAM

1.2 GHz Quadcore

Model Display (inches/res)

Quad-core A7MP 1.3GHz Quad-Core

Zenfone 2 Laser ZE550KL

Operating system

Android 6.0

Android 7

Android 7

Android 5.0

Android 6.0

Android Kitkat 4.4.2

Android Nougat

Storage/Expandable

512MB/4GB

1GB/8GB

1GB/8GB

16GB/128GB

16GB/32GB, 64GB

16GB/32GB

2GB/16GB/256GB

Rear/Front Camera

0.3MP/2MP

2MP/0.3MP

0.3MP/2MP

13MP/5MP

13MP/5MP

8MP/2MP

13MP/5MP

1,400

1,900

2,000

3,000

5,000

2,500

3,050

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Music Player/FM

Yes

Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/Yes

Yes/Yes

Launched

Launched

Launched

August, 2015

May, 2016

2,014

January, 2018

3,653

3,899

4,499

9,299

9,325/ 12,999

7,499

6,749

Battery (mAh)

Launch Price Rs.

108 I JULY 2018

MYMOBILE


MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

COMIO

PARAMETERS

COOLPAD

C1

C2

S1

P1

Note 3

Note 3s

Note 5 Lite

5 HD IPS

5 HD IPS

5.2 HD IPS

5.5 HD IPS

5.5/720 x 1280

5.5/1920x1080

5/1280X970

Dimension (mm)

143.5X71.3X9.35

144X71.6X9.9

149X72.6X7.9

152.85X76.14X9.2

152 x 77 x 9

154.5x77x8.6

145.3X72.3X8.7

Weight (grams)

175

165

159

178

150

167

148

MT6753/3GB

octa-core/3GB

MT6735/3GB

Model Display (inches/res)

Processor/RAM

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core Android Nougat

Android Nougat

Android Nougat

Android Nougat

Android 5.1

Android6.0

Android6.0

Storage/Expandable

1GB/32GB

2GB/16GB

2GB/32GB

3GB/32GB

16GB/64GB

32GB/32GB

16GB

Rear/Front Camera

8MP/5MP

8MP/8MP

13MP/8MP

13MP/8MP

13MP/5MP

13MP/5MP

13MP/8MP

2,200

4,000

2,700

5,000

3,000

2,500

2,500

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

August, 2017

September, 2017

August, 2017

August, 2017

October, 2015

November,2016

March, 2017

5,999

7,199

8,999

9,999

8,999

9,999

8,199

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

GIONEE

HONOR

HITECH

IN-FOCUS

P7

Honor Holly 3

Honor Holly 2 Plus

Air A9

M 350 (16GB)

M680

M810

5.0/720x1280

5.5/1920x1080

4.8/720 x 1280

5.0-inch, 720 x 1280

5.0/720 x 1280

5.5/720x1280

5.5/1080x1920

Dimension (mm)

NA

NA

143.1 x 71.8 x 9.7

140.2 x 72.4 x 8.8

151 x 71.5 x 10.6

156 x 76.8 x 7.25

153.70 x 76.20 x 6.99

Weight (grams)

NA

NA

160

152

146

158

155

Processor/RAM

Quad-core/2GB

Kirin 620/2GB

MT6735P /2GB

MT 3735M/2GB

MT6732/2GB

MT 6753/2GB

QS 801/ 2GB

Android 6.0

Android 6.0

Android 5.1.1

Android 5.1

Android 4.4.2

Android 5.1

Android 5.0

16GB

16GB/128GB

16GB/128GB

16GB/32GB

16GB/64GB

16GB/32GB

16GB/64GB

8MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

8MP/8MP

13MP/13MP

13MP/5MP

2,300

3,100

4,000

3,500

2,500

2,600

2,600

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

NA

Yes

Yes

Yes

Yes

No

Yes/Yes

NA

Yes/-

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

December,2016

October, 2016

February, 2016

-

June, 2015

December, 2015

July, 2015

9,999

9,999

8,499

6,999

6,999

8,999

9,999

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

JULY 2018 I 109


MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

INTEX

PARAMETERS

Aqua S7

Model

Aqua Secure

I-SMART Aqua View

IS-57i

IS-56i HD Mercury V6

ITEL Ultra 50

Wish it1512

5/720x1280

4.5/ 480 x 854

5/ 720 x 1280

5/HD IPS, MiraVision, 5.0-inch/480 x 854 5.0-inch/720 x 1280 cast screen

Dimension (mm)

142.5x72.5x8.7

133.5 x 66.5 x 9.4

124 x 64 x 10.3

146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44

143x72x8.65

Weight (grams)

150

130

146

155

170

186

-

Processor/RAM

Quad core/3GB

MTK6735M/ 1GB

MTK6735P/ 1GB

Quad Core/1 GB

Quad Core/1 GB

1.3GHz Quad Core

Quad core/1GB

Operating system

Android 6.0

Android 5.1

Android 5.1

Android 4.4.2

Android 4.4.2

Marshmallow 6.0

Android 6.0

Storage/Expandable

16GB/64GB

8GB/ 32GB

16GB/ 32GB

8GB/64GB

8GB/64GB

3GB/32GB/64GB

8GB/32GB

Rear/Front Camera

13MP/5MP

5MP/ 2MP

8MP/5MP

8.0MP/3.2MP

8.0MP/3.2MP

13MP/5MP

5.0MP/2.0MP

3,200

1,900

2,200

2,100

2,500

3,000

2,500

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes

Music Player/FM

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes

Yes/Yes

September, 2016

May, 2016

June, 2016

September, 2016

September, 2015

Launched

June, 2016

9,499

6,499

8,999

6,499

6,999

9,990

6,000

Display (inches/res)

Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

5/FWVGA/TN

PARAMETERS

ITEL

KARA

LAVA

Power Pro it1553

Mega 1

Mega 4

Mega 2

X10

Pixel V2

X50+

5.5)

5.5, Full HD

5.0-inch, HD IPS,

5.0-inch, HD IPS,

5.0/ 720 x 1280

5.0/ 720 x 1280

5.5/1280x720

Dimension (mm)

138.5x69.5x9.8

152.4x77.1x9.5

152.4X77.1X9.5

152.4X77.1X9.5

142 x 70.8 x 7.9

141.6 x 70.8 x 7.6

155x71.8x8.85

Weight (grams)

-

184

184

184

133

128

155

Processor/RAM

Quad core/1GB

1.2 GHz,Quad Core

1.3GHz Quad Core(64bit)

1.3GHz Quad Core(64bit)

Quad core /3GB

Quad Core/ 2GB

quad-core/2GB

Operating system

Android 5.1

Marshmallow 6.0

Android 6.0

Android 6.0

Android 5.1

Android 5.1

Android 6.0

Storage/Expandable

16GB/32GB

3GB/32GB/64GB

1GB/16GB

2GB/16GB

16GB/32GB

16GB/32GB

32GB/32GB

8.0MP/2.0MP

13MP/5MP

8MP/2MP

13MP/5MP

13MP/5MP

13MP/8MP

8MP/5MP

5,050

4,000

2,000

3,000

2,900

2,500

2,800

2G/3G/4G

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/Yes

Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/yes

Dual SIM

Yes

Yes/Yes

Yes

152.4X77.1X9.5

Yes

Yes

Yes

Yes/Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

June, 2016

June, 2017

Launched

Launched

November, 2015

September, 2015

7,290

7,950

4,500

6,500

9,999

8,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

110 I JULY 2018

9,199

MYMOBILE


MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

LEPHONE

PARAMETERS

W2

W7

W7+

W12

W15

W21

W11

4.5/854X480

5/854X480

5/1280X720 IPS

5 inch/1280X720

5/1280X720

5.5/1280X720

5 inch/1280X720

Dimension (mm)

134.5X68X10.2

143.6x72.5x10

143.6x72.5x9.1

145.2X72.4X10

144.2x72x8.8

152.8x76.9x8.6

144X72.4X9.5

Weight (grams)

126

177

151

148

142

164

161

Model Display (inches/res)

Processor/RAM

1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad Core Android 6.0, Marshmallow

Android 6.0, Marshmallow

Android 6.0, Marshmallow

Android 6.0

Android 6.0

Android 6.0

Android 6.0

1GB/8GB/32GB

1GB/8GB/32GB

1 GB/8 GB

1GB/16GB/32GB

2GB/16GB/32GB

2GB/16GB/32GB

1GB/16GB/32GB

2MP/VGA

5MP/2MP

5MP/5MP

8MP/2MP

8MP/5MP

8MP/5MP

8MP/2MP

1,500

2,000

1,800

2,000

2,000

2,500

2,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

"Yes "

"Yes "

"Yes "

Yes

Music Player/FM

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes

Launched

Launched

Launched

Launched

Launched

Launched

Launched

4,499

4,999

5,999

6,399

6,499

6,799

6,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Launch Price Rs.

RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

Model Display (inches/res)

LENOVO

LYF

LG

K6 Power

Wind 5

K7

Canvas Unite 4

Canvas Amaze 2

Canvas XP 4G

Canvas 5

5/1920x1080

5/ 720 x 1280

5/ 480 x 854

5.0/ 1280 x 720

5/ 720 x 1280

5.0/720 x 1280

5.2/1080 x 1920

NA

NA

NA

NA

Dimension (mm)

141.9x70.3x9.3

Weight (grams)

145

144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 137

MICROMAX

NA

NA

NA

NA

MTK 6735P/1GB

QS415/ 2GB

MT6735P/3GB

MT6753/3GB

Processor/RAM

QS 430/3GB

MT6735P/ 1GB

1.1GHz Quad Core/ 1.5GB

Operating system

Android 6.0

Android 5.1

Android 5.0

Android 6.0

Android 5.0.2

Android 5.1

Android 5.1

Storage/Expandable

32GB/128GB

8GB/ 32GB

8GB/32GB

8GB/64GB

8GB/ 32GB

16GB/32GB

16GB/64GB

13MP/8MP

8MP/ 5MP

5MP/5MP

8MP/5MP

13MP/ 5MP

8MP/2MP

13MP/5MP

4,000

2,000

2,125

2,500

2,500

2,000

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/ Yes/ Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/-

Yes/Yes

November,2016

June, 2016

January, 2016

June, 2016

June, 2016

May, 2016

November, 2015

9,999

6,599

8,690

6,999

7,499

7,499

9,999

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

JULY 2018 I 111


MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

MICROMAX

PARAMETERS

Model Display (inches/res)

MOTOROLA

NOKIA

NUU

PANASONIC

Canvas Unite 4 Pro

Canvas Sliver 5

Moto G4 Play

Moto E4/Plus

Nokia 3

Q626

P55 Max

5.0/ 1280 x 720

4.8/720 x 1280

5/720x1280

5/5.5/1280x720

5/1280X720

5/1280 x 720

5.5/1280x720

143.4x71.4x8.4

141.2x70.3x7.3

152 x 72.6 x 8.7

Dimension (mm)

NA

5.1mm thick

144.4x72x9.9

144.5x72x9.3/ 155x77.5x9.55

Weight (grams)

NA

97

137

150,/181

NA

148

180

Processor/RAM

Quad core/ 2GB

QS 410 /2GB

QS 410/2GB

MTK6737

MT 6737

1.3GHz Quad Core

MTK6737

Operating system

Android 5.1

Android 5.0.2

Android 6.0

Android 7.1.1

Android 7.0

Android 6.0

Android 7.0

Storage/Expandable

16GB/32GB

16GB/No

16GB/128GB

2/16/3/32GB

16GB/128GB

2GB/32GB/64GB

3GB/16GB

8MP/5MP

8MP/5MP

8MP/5MP

8MP/5MP/13MP/5MP

8MP/8MP

8MP/5MP

13MP/5MP

3,900

2,000

2,800

28,00/5,000

2,650

2,000

5,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

No

Yes

Yes

No

Yes

Yes

Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

June, 2016

2,015

September, 2016

August, 2017

July, 2017

August, 2017

August, 2017

7,499

8,387

8,999

8,450 onwards

8,635

9,625

7,499

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

PARAMETERS

PANASONIC

SAMSUNG

TCL

XIAOMI

TCL 560

TCL 562

Redmi 2 Prime

5/720x1280

5.5/ 1280x720

5.5/1920x1080

4.7/720 x 1280

142.4 x 71.1 x 8.0

142.4x71.1x8

NA

152x77x8

134.00 x 67.20 x 9.4

149

138

138

156

150

133

MT6737/MT6753

Quad core/ 2GB

Quad core/ 1.5GB

Quad core/2GB

QS 210/2GB

MT6755M/3GB

QS 410/2GB

Operating system

Android 7.0

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 4.4

Storage/Expandable

3GB/32GB

16GB/128GB

8GB/128GB

16GB/128GB

16GB/32GB

32GB/64GB

16GB/32GB

Rear/Front Camera

5/13/13/13

8MP/5MP

8MP/5MP

8MP/5MP

8MP/5MP

13MP/5MP

8MP/2MP

Battery (mAh)

4,000/5,000

2,600

2,600

2,600

2,500

2,960

2,200

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/No

Yes/No

Yes/Yes

Yes/No

Yes/Yes

Yes/Yes

September, 2017

July, 2016

July, 2016

July,2016

July, 2016

July,2016

August, 2015

8,999/9,999

6,490

6,990

9,090

6,999

9,999

6,999

Eluga Ray 500/700

Galaxy On 5 Pro 5.0/ 1280 x 720

5.0/ 1280 x 720

Dimension (mm)

5/5.5/720 x 1280/ 1080 x 1920 144.3 x 71.3 x 9.2/ 153.8 x 75.4 x 8.9

142.3 x 72.1 x 8.5

Weight (grams)

163/182

Processor/RAM

Model Display (inches/res)

Music Player/FM Launch Price Rs.

112 I JULY 2018

Galaxy J2 (2016) Galaxy J2 Pro (2016)

MYMOBILE


MYGUIDE RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

XIAOMI

PARAMETERS

Redmi 3S/ 3s Prime Redmi Note Prime

Model

VIDEOCON

Redmi Note 3

Redmi 3s Plus

Redmi Note 4

Redmi Note 5

Graphite1

5/ 1280X720

5.5/720 x 1280

5.5/1080 x 1920

5/1280x720

5.5/1080X1920

5.9/1080x2160

4.5/1280x720

Dimension (mm)

139.4 X 69.7 X 8.5

154 x 78.7 x 9.45

150 x 76 x 8.65

139.3x69.6x8.5

151X76X8.3

158.50x75.45x8.05

136.76X69X10

Weight (grams)

144

185

164

144

165

180

127

Processor/RAM

QS 430/ 2GB, 3GB

QS 410/2GB

QS 650/2GB,3GB

QS 430/2GB

QS625/2GB,3GB,4GB

QS625/3GB/4GB

Quad-core/1GB

Android 6.0

Android 4.4

Android 5.0.2

Android 6.0

Android 6.0

Android 7.0

Android 6.0

16GB, 32GB/128GB

16GB/32GB

16GB,32GB/32GB

32GB/128GB

32GB/64GB

32GB/64GB

8GB/64GB

13MP/5MP

13MP/5MP

16MP/5MP

13MP/5MP

13MP/5MP

12MP/5MP

5MP/2MP

4,100

3,100

4,000

4000/4100

4,100

4,000

2,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

No

Yes

Yes

Yes (Hybrid)

Yes

Yes

Yes/Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yees

Yes/Yes

Yes/Yes

Launch

August, 2016

December, 2015

March, 2016

October,2016

January, 2017

February, 2018

NA

Price Rs.

6,999/ 8,999

7,999

9,999/ 11,999

9,499

9,999

9,999

6,499

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM

RS. 6,000 – RS. 9,999

RS. 6,000 – RS. 9,999

MODELS

RS. 6,000 – RS. 9,999

VIDEOCON

PARAMETERS

YU

ZEN

Delite21

Krypton3

Ultra30

Ultra50

Yunique

Yuphoria

Cinemax 3

5/1280x720

5/1280x720

5/1920X1080

5/1920X1080

4.7/720x1280

5.0/720x1280

5.5/720x1280

Dimension (mm)

146.66X74.3X10.52

144.5X73.14X9.74

144.31X73X10

Weight (grams)

151

153

153

186

128

143

August,2016

Processor/RAM

Quad-core/2GB

Quad-core/2GB

Quad-core/3GB

Quad-core/3GB

QS 410 / 1GB

Quad core / 2GB

Quad core/2GB

Operating system

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 5.1.

Android 5.1.1

Android 5.1

Storage/Expandable

16GB/32GB

16GB/32GB

32GB/64GB

32GB/64GB

8GB/32GB

16GB/32GB

16GB/32GB

8MP/2MP

13MP/5MP

13MP/5MP

13MP/5MP

8MP/2MP

8MP/5MP

5MP/3.2MP

3,000

3,000

4,000

3,000

2,000

2,230

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/No

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

NA

NA

NA

NA

September, 2015

May, 2015

August, 2016

7,200

7,999

9,990

9,990

6,300

6,499

6,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

JULY 2018 I 113


MYGUIDE RS. 6,000 – RS. 9,999

RS. 10,000 – RS. 14,999

MODELS

RS. 6,000 – RS. 9,999

ZIOX

PARAMETERS

ZOPO

ZTE

ASUS

Model

Astra Star

Astra Curve 4G

Duopix F1

ZP331

Blade V6

ZenFone 2 (2GB/4GB)

Display (inches/res)

5/480x854

5/480x854

5/1280x720

4.5/ 854 x 480

5/ 1280 x 720

5.5/ 1080 x 1920

5.5/1080 x 1920

Dimension (mm)

145.6x72.7x10.2

146.5x73.1x10.3

145.2x71.7x9.1

133 x 65.7 x 8.5

142X69.5X6.8

152.5 x 77.2 x 10.9

156.5 x 77.2 x 10.8

Weight (grams)

150

160

148

113

122

170

170

Quad core/1GB

MTK 6735/2GB

IA Z3560 /2GB

QS615 /2GB,3GB

Android 5.0

Android 5.0

Processor/RAM

1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad-Core

Zenfone Selfie

Operating system

Android 7.0

Android 7.0

Android 7.0

Android 5.1

Android 5.1

Storage/Expandable

1GB/16GB

2GB/16GB

2GB/16GB

8 GB/64 GB

16GB/128GB

Rear/Front Camera

5MP/2MP

5MP/2MP

8MP/8MP+2MP

5 MP/2 MP

13MP/5MP

13MP/5MP

13MP/13MP

2,350

2,200

2,400

1,700

2,500

3,000

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/-

Yes/-

Launched

Launched

Launched

-

July, 2016

March, 2015

August, 2015

5,899

7,299

7,499

7,500

9,999

13,999, 18,999

10,999/ 16,999

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

16GB,32GB/128GB 16GB,32GB/128GB

ASUS

PARAMETERS

CENTRIC

COOLPAD

GIONEE

Model

Zenfone 3 lazer

ZenFone Max Pro M1

A1

Coolpad Note 5

Cool 1

F 103 Pro

Marathon M5 Lite

Display (inches/res)

5.5/1920x1080

5.9/1080x2160

5.5/1920x1080

5.5/1920x1080

5.50/1080x1920

5.0/ 1280 x 720

5.0/720 x 1280

149x76x7.9

159 x 76 x 8.5

152 x 76 x 7.8

NA

152.00 x 74.80 x 8.20

145.3 x 70.5 x 8.5

143 x 69.9 x 8.5

180

160

NA

173

142

182

Dimension (mm) Weight (grams) Processor/RAM

QS 430.4GB

QS635/3GB

QS 430

QS 617/4GB

1.4GHz octa-core

Quad core/ 3GB

Quad Core/3GB

Operating system

Android 6.0

Android 8.1

Android 7.1.1

Android 6.0

Android 6.0

Android 6.0

Android 5.1

Storage/Expandable

32GB/128GB

32GB/64GB

3GB/32GB/256GB

32GB/64GB

32GB

16GB/128GB

32GB/128GB

13MP/8MP

13+5MP/8MP

13MP/8MP

13MP/8MP

13MP/8MP

13MP/5MP

8MP/5MP

3,000

5,000

3,000

4,010

4,000

2,400

4,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

No

Yes

Yes

Music Player/FM

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes

Yes/No

Yes/No

Yes/Yes

Launch

October,2016

May, 2018

November, 2017

October, 2016

January, 2017

July, 2016

December, 2015

18,999

10,999

10,999

10,999

13,999

11,999

13,000

Rear/Front Camera Battery (mAh)

Price Rs.

114 I JULY 2018

MYMOBILE


MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

HONOR

PARAMETERS

HTC

INFOCUS

LAVA

Honor 5C

Honor 5X

Honor 6X

Desire 630

Epic 1

Snap 4

V5

Display (inches/res)

5.2/ 1920 x 1080

5.5/ 1080 x 1920

5.5/1080X1920

5.0/ 1280 x 720

5.5/1920x1080

5.2/720x1280

5.5/720x1280

Dimension (mm)

147.1 x 73.8 x 8.3

151.3 x 76.3 x 8.15

150.9X76.2X8.2

146.9 x 70.9 x 8.3

153x76x8.4

147.1 x 73.8 x 8.3

151.9 x 94.7 x 8.3

Weight (grams)

156

158

162

140

162

153

Processor/RAM

Kirin 650/ 2GB

QS 616 /2GB

Kirin 655

QS 400/2GB

Decca-core/3GB

Octa-core/4GB

Quad core/3GB

Operating system

Android 6.0

Android 5.1.1

Android 6.0

Android 6.0

Android 6.0

Android 7.0

Android 5.1

Storage/Expandable

16GB/128GB

16GB/128GB

32GB/64GB

16GB/2TB

32GB/128GB

64GB/128GB

16GB/32GB

13MP/8MP

13MP/5MP

12 and 2MP/8MP

13MP/5MP

16MP/8MP

13MP/8MP

13MP/8MP

3,000

3,000

3,340

2,200

3,000

3,000

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/No

Yes/-

Yes/No

Yes/No

Yes/Yes

Yes/Yes

Yes

June, 2016

January, 2016

Jnauray 2017

February, 2016

November,2016

September, 2017

January, 2016

10,999

12,999

11,999

10,890

12,999

11,590

11,299

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

LENOVO

PARAMETERS

Phab 2

Vibe K4 Note

Vibe S1

Phab Plus

Vibe K5 Note

Phab 2 Plus

K8 Note

Display (inches/res)

6.4/1920x1080

5.5/1080x1920

5.0/1080x1920

6.8/1080 x 1920

5.5/1920x1080

6.4/1920x1080

5.5/1080 x 1920

Dimension (mm)

175x89.5x6.89

186.6 x 96.6 x 7.6

152x75.7x8.49

174x88x5.5

154.5 x 75.9 x 8.5

Weight (grams)

225

158

132

229

165

218

180

Processor/RAM

MTK8735/3GB

MT 6753/3GB

MT6752/3GB

QS 615 /2GB

Helio P10/4GB

MT/3GB

MT Decacore/3GB/4GB

Operating system

Android 6.0

Android 5.1.

Android 5.0

Android 5.0

Android 6.0

Android 6.0

Android 7.1.1

Storage/Expandable

32GB/128GB

16GB/128GB

32GB/128GB

32GB/64GB

32GB/128GB

32GB/128GB

32GB/64GB/256GB

13MP/5MP

13MP/5MP

13MP/8 MP + 2 MP

13MP/5MP

13MP.8MP

13MP,13MP/8MP

13+5MP/13MP

4,050

3,300

2,420

3,500

3,500

4,050

4,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes/Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yes

Yes

December,2016

January, 2016

November, 2015

October, 2015

Jaunuary,2016

November,2016

August, 2017

11,999

11,999

12,999

14,999

13,499

14,999

12,999

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8

JULY 2018 I 115


MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

LYF

LG

MICROMAX

MOTOROLA

F1

K 10

X Screen

G4 Stylus

Canvas 6

Canvas 6 Pro

Moto G Turbo Edition

Display (inches/res)

5.5/1920x1080

5.3/ 1280 x 720

4.93/ 1280x720

5.7/ 720 x 1280

5.5/1920 x 1080

5.5/1920 x 1080

5.0/720 x 1280

Dimension (mm)

155.5x77.6x7.9

146.6x74.8x8.8

142.6 x 71.8 x 7.1

154.4 x 79.2 x 9.4

-

-

142.1 x 72.4 x 11.6

Weight (grams)

153

140

120

163

-

-

155

Processor/RAM

QS 617/3GB

QS 410/2GB

QS 410/2GB

QS 400 /1GB

MT6753/3GB

Helio x10/4GB

QS 615 /2GB

Operating system

Android 6.0

Android 5.0

Android 6.0

Android 5.0

Android 5.1

Android 5.1

Android 5.1.1

Storage/Expandable

32GB/128GB

16GB/32GB

16GB/128GB

16GB/32GB

32GB/128GB

Yes/Yes

16GB/32GB

16MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

13MP/8MP

13MP/5MP

13MP/5MP

3,200

2,300

2,300

3,000

3,000

3,000

2,470

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yes

Yes/No

October,2016

January, 2016

July, 2016

May, 2015

May, 2016

May, 2016

2,015

13,099

12,999

12,990

13,869

10,999

10,999

10,999

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

MOTOROLA

PARAMETERS

NOKIA

NUBIA

Moto G4

Moto G4 Plus

G5 Plus

Nokia 5

Nokia 6

Z11 Mini

N1

5.5/ 1920 x 1080

5.5/ 1920X1080

5.2/1980X1080

5.2/ 720x1280

5.5/1920X1080

5/1920x1080

5.5/1920x1080

Dimension (mm)

153 x 76.6 x 7.9

153X76.6X9.8

153X76X9.6

149.7 x 72.5 x 8.05

154 x 75.8 x 7.85

141.4x70x8

150.9x79x8.9

Weight (grams)

155

155

155

NA

NA

138

190

Processor/RAM

QS 617/2GB

QS 617/2GB,3GB

QS 625 Octa-core

QS 430

QS 430

QS/3GB

MTK P10/3GB

Operating system

Android 6.0.1

Android 6.1

Android 7.0

Android 7.1.1

Android 7.1.1

Android 5.1

Android 6.0

Storage/Expandable

16GB/128GB

16GB, 32GB/128GB

16GB/32GB

2GB/16GB

3BG/32GB

32GB/200GB

32GB/128GB

13MP/5MP

16MP/5MP

12MP/5MP

13MP/8MP

8MP/16MP

16MP/8MP

13MP/13MP

3,000

3,000

3,000

3,000

3,000

2,800

5,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/yes

Dual SIM

Yes

Yes

Yes

No

No

yes

yes

Yes/No

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

May, 2016

May,2016

March, 2017

July, 2017

July, 2017

October,2016

December,2016

10,499

13,499/ 14,999

12,999

12,499

14,299

12,999

11,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

116 I JULY 2018

MYMOBILE


MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

NUU

PARAMETERS

PANASONIC

SAMSUNG

X5

Eluga Note

Eluga Arc

Eluga Pulse X

Eluga A3/A3 Pro

Galaxy On7

Galaxy J5

5.5/1920 x 1080

5.5/ 1920 x 1080

4.7/720x1280

5.5/1280X720

5.2/720 x 1280

5.5/1280 x 720

5.0/1280 x 720

Dimension (mm)

153x76.5x7.8

146.00x74.50x8.10

139 x 67 x 8.10

139 x 67 x 8.10

148.7 x 72.4 x 9.1

77.5x151.8x8.2

142.1 x 71.8 x 7.9

Weight (grams)

170

142

130

152

161

171

146

Processor/RAM

1.5GHz Octa Core

Octa Core/3GB

QS 410/2GB

Quad-core/3GB

Quad-core/3GB

Quad-core/1.5GB

Quad-core/1.5GB

Android 7.0

Android 6.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1

Android 5.1

3GB/32GB/128 GB

32GB/32GB

16GB/32GB

16GB/128GB

16GB/32GB/128GB

8GB/128GB

8GB/128GB

13MP/5MP

16MP/5MP

8MP/5MP

13MP/5MP

13MP/8MP

13MP/5MP

13MP/5MP

2,950

3,000

1,800

3,000

4,000

3,000

2,600

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes

Yes

Yes/Yes

Yes/Yes

August,2017

July, 2016

April,2016

March, 2017

August, 2017

October, 2015

June, 2015

12,100

10,290

10,190

10,990

11,290/12,790

10,990

10,390

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

SAMSUNG

PARAMETERS

XIAOMI

Galaxy J Max

Galaxy J5 (2016)

Galaxy J7

J5 Prime

Galaxy On7 Pro

Mi 4i

Mi Max

7.0/ 1280 x 800

5.2/1280x720

5.5/720 x 1280

5/1080x720

5.5/1280 x 720

5.0/1080 x 1920

6.44/1920x1080

Dimension (mm)

186.9 x 108.8 x 8.7

145.7 x 72.3 x 8.1

152.2 x 78.6 x 7.5

142.8x69.5x8.1

151.8 x 77.5 x 8.2

138.1 x 69.6 x 7.8

173.1x88.3x7.5

Weight (grams)

NA

158

171

143

171

130

203

Processor/RAM

Quad core/1.5GB

QS 410/2GB

Octa Core/1.5GB

Quad-core/2GB

Quad core/ 2GB

QS 615/2GB

QS 650,652/3GB,4GB

Operating system

Android 5.1

Android 6.0

Android 5.1

Android 6.0

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

8GB/200GB

16GB/128GB

16GB/128GB

16GB/256GB

16GB/128GB

16GB,32GB/No

32GB,128GB/128GB

8MP/2MP

13MP/5MP

13MP/5MP

13MP/5MP

8MP/5MP

13MP/5MP

16MP/5MP

4,000

3,100

3,000

2,400

3,000

3,120

4,850

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

No

Yes

Yes

Yes

Yes/No

Yes/Yes

Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/Yes

July, 2016

May, 2016

2,015

September,2016

July, 2016

April, 2015

June,2016

11,400

13,990

11,890

12,990

10,900

11,999/ 14,999

10,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

JULY 2018 I 117


MYGUIDE RS. 10,000 – RS. 14,999

RS. 10,000 – RS. 14,999

MODELS

RS. 10,000 – RS. 14,999

PARAMETERS

XIAOMI

VIVO

YU

Redmi Note 5 Pro

Y51L

Y55L

Y55S

Yureka Plus (YU5510A,YU5510 )

Display (inches/res)

5.9/1080x2160

5.0/ 540x960

5.2/1280x720

5.2/1280x720

5.5/1080x1920

5.5/(1080X1920)

6.0/1080 x 1920

Dimension (mm)

158.6x75.4x8.1

143.80 x 71.70 x 7.52

147.9x72.9x7.5

147.9x72.9x7.5

155 x 78 x 9

153.3X75.4X8.5

-

Weight (grams)

180

157

142

142

154

172

-

Processor/RAM

QS636/4GB

QS 410/2GB

QS 430/2GB

QS 425/3GB

QS 615/2GB

MT Helio P10/4GB

MTK6753T/3GB

Operating system

Android 7.1.2

Android 5.0.2

Android 6.0

Android 6.0

Android 4.4.4

Androis 5.1.1

Android 5.1.1

Storage/Expandable

64GB/256GB

16GB/128GB

16GB/128GB

16GB/256GB

16GB/32GB

32GB/128GB

16GB/Yes

12MP+5MP/20MP

8MP/5MP

8MP/5MP

13MP/5MP

13MP/5MP

13MP/5MP

13MP/8MP

4,000

2,350

2,650

2,730

2,500

4,000

4,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

yes

Yes

Yes/yes

Yes/Yes

Yes/yes

Yes

Yes/Yes

yes

Yes/Yes

February, 2018

January, 2016

October,2016

March, 2017

July, 2015

May,2016

April, 2016

13,999

10,700

11,980

12,490

8,999

12,999

13,499

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 10,000 – RS. 14,999

Yunicorn

Yureka Note

MODELS

RS. 15,000 – RS. 19,999

ZOPO

PARAMETERS

ASUS

CREO

ZP350

ZP370

Hero 1

Z1

Zenfone 2 Laser ZE601KL

Display (inches/res)

5.0 / 1280 x 720

5.5/ 1280 x 720

5.0/1280 x 720

5.5/1920 x 1080

6.0/ 1080 x 1920

5.5/1920x1080

5.5/ 1440x2560

Dimension (mm)

145.9 x 71.4 x 8.5

153.8 x 77.1 x 9

146.1 x 70.6 x 8.65

155.7 x 77.3 x 8.9

164.6 x 84 x 10.6

151.4x76.24x8.3

155.4 x 76.1 x 8.7

Weight (grams)

137

167

136

175

190

175

190

Processor/RAM

Quad-core/1GB

Ouad-core/1GB

Quad-core/2GB

QS 801/3GB

QS 616/3GB

QS 430/3GB

Helio X10 /3GB

Operating system

Android 5.1

Android 5.1

Android 5.1

Android 5.1.1

Android 5.0

Android 6.0

Android 5.1.1

Storage/Expandable

8GB/64GB

8GB/64GB

16 GB/64 GB

64GB/No

32GB/128GB

32GB/128GB

32GB/-

8.0MP/2.0MP

8.0MP/2.0MP

13.2 MP/5.0MP

13MP/8MP

13MP/5MP

16MP/8MP

21MP/8MP

2,100

3,000

2,500

4,100

3,000

4,100

3,100

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/-

Yes/No

Yes/No

Yes/Yes

Model

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

118 I JULY 2018

ZENFONE 3 MAX(ZC553KL)

Mark 1

NA

NA

NA

May, 2016

December, 2015

November,2016

April,2016

10,000

11,000

14,500

13,499

16,499

17,999

19,999

MYMOBILE


MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

GIONEE

PARAMETERS

HTC

HUAWEI

Model

Marathon M5

S6

S11 Lite

Desire 728 LTE

Desire 828

Desire 825

P20 Lite

Display (inches/res)

5.5/ 720 x 1280

5.5/ 720 x 1280

5.7/720x1440

5.5/ 720 x 1280

5.5/720 x 1280

5.5/ 1280 x 720

5.8/1080x2280

Dimension (mm)

152 x 76 x 8.6

151.9 x 74.6 x 6.9

153.8 x 72.6 x 7.9

157.9 x 77.8 x 7.8

157.9 x 77.8 x 7.89

156.9 x 76.9 x 7.4

148.6 x 71.2 x 7.4

Weight (grams)

211

147

141

153

148

155

145

Processor/RAM

MT6735/3GB

MT6753T /3GB

QS8937/3GB

MT6753/2GB

MT6753/1.5GB

QS 400/2GB

Kirin 659/4GB

Android 5.1

Android 5.1.1

Android 7.1

Android 5.1.1

Android 5.1

Android 6.0

Android 8.0

32GB/128GB

32GB/128GB

32GB/256GB

16GB/200GB

16GB/2TB

16GB/2TB

32GB/64GB/128GB

13MP/5MP

13MP/5MP

13+2MP/16MP

13MP/5MP

13MP/5MP

13MP/5MP

16+2MP/24MP

6,020

3,150

3,030

2,800

2,800

2,700

3,000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

No

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

November,2015

November, 2015

May, 2018

November, 2015

November, 2015

February, 2016

April, 2018

17,500

19,999

13,999

12,999

15,300

12,550

19,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

LENOVO

PARAMETERS

LYF

MOTOROLA

Vibe P1

Vibe Shot

Vibe X3

Z2 Plus

Earth 1

Earth 2

Moto X Play

5.5/1080x1920

5.0/1080 x 1920

5.5/1080x1920

5/1920x1080

5.5/1080x1920

5/1920x1080

5.5/1080 x 1920

Dimension (mm)

152.9 x 75.6 x 9.9

142.7 x 70 x 7.6

154 x 76.5 x 9.3

140.2x60x6.2

154 x 76.6 x 7.25

142x76x7.9

148 x 75 x 10.9

Weight (grams)

187

145

175

150

162.5.

140

169

Processor/RAM

QS615 /2GB

QS 615/3GB

QS 808 /3GB

QS 820/3GB,4GB

QS 615/3GB

QS 615/3GB

QS615 /2GB

Operating system

Android 5.1

Android 5.1

Android 5.1

Android 6.0

Android 5.1.1

Android 5.1

Android 5.1.1

Storage/Expandable

32GB/128GB

32GB/128GB

32GB/128GB

32GB,64GB/128GB

32GB/32GB

32GB/64GB

16GB,32GB/128GB

13MP/5MP

16MP/8MP

21MP/8MP

13MP/8MP

13MP + 2MP/5MP

13MP/13MP

21MP/5MP

5,000

3,000

3,500

3,500

3,500

2500

3,630

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

No

Yes/Yes

Yes/Yes

Yes/-

Yes/Yes

Yes/Yes

Yes/Yes

Yes/No

October, 2015

June, 2015

December, 2015

September,2016

January, 2016

15,499

18,500

19,999

19,999

19,499

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Sept, 2015 19,999

15,999

JULY 2018 I 119


MYGUIDE RS. 15,000 – RS. 19,999

RS. 15,000 – RS. 19,999

MODELS

RS. 15,000 – RS. 19,999

NEXTBIT

OPPO

Robin

F1 S

Galaxy J7 (2016)

Galaxy On8

On Nxt

J7 Prime

J7 Max

5.2/ 1080 x 1920

5.5/1280x720

5.5/1280x720

5.5/1920x1080

5.5/1920x1080

5.5/1920x1080

5.7/1920x1080

Dimension (mm)

149 x 72 x 7

154 x 76 x 7.38

76 x 151 x 7.8

151.7x76x7.8

151.7x75x8

151.7x75x8

151.7x75x8.1

Weight (grams)

NA

160

169

169

167

167

167

PARAMETERS

Model Display (inches/res)

SAMSUNG

QS 808/3GB

MTK 6750/3GB

Exynos 7870/2GB

Octa-core/3GB

Octa-core/3GB

Octa-core/3GB

OCTA-CORE MEDIATEK

Operating system

Android 6.0

Android 5.1.1

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 7.0

Storage/Expandable

32GB/ 100GB (ONLINE)

32GB/128GB

16GB/128GB

16GB/128GB

32GB/256GB

16MP/256GB

4GB/32GB

Rear/Front Camera

13MP/5MP

13MP/16MP

13MP/5MP

13MP/5MP

13MP/8MP

13MP/8MP

13MP/13MP

2,680

3,075

3,300

3,300

3,300

3,300

3,300

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

No

Yes

Yes

Yes

Yes

Yes

Yes

Yes/No

Yes/No

Yes/Yes

Yes/yes

Yes/Yes

Yes/Yes

Yes/Yes

May, 2016

August, 2016

May, 2016

September,2016

October,2016

September,2016

July, 2017

19,999

16,444

14,900

12,090

14,900

14,900

17,290

Processor/RAM

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 15,000 – RS. 19,999

RS. 20,000 – RS. 29,999

MODELS

RS. 15,000 – RS. 19,999

VIVO

PARAMETERS

XIAOMI

ZOPO

APPLE

ASUS

V3

V5

MIMax 2

ZOPO SPEED 7 PLUS

iPhone 5S

Zenfone 3

Zenfone 3 Ultra

5.0/1280×720

5.5/1280x720

6.44/1080 x 1920

5.5/ 1920 x 1080

4.0/640 x 1136

5.2,5.5/(1920x1080)

6.8/(1920x1080)

Dimension (mm)

143.6 x 71 x 7.5

153.8x75.5x7.55

174.1 x 88.7 x 7.6

153.6 x 76.5 x 8.8

Weight (grams)

138

154

211

164

112

144

233

Processor/RAM

QS 616/3GB

octa-core/4GB

QS 625/4GB

Octa-core /3GB

Dual-core/1GB

QS 625/3GB,4GB

QS 652/4GB

Operating system

Android 5.1

Android 6.0

Android 7.1.1

Android 5.1

iOS 9.2.1

Android 6.0

Android 6.0

Storage/Expandable

32GB/128GB

32GB/128GB

64/128GB

16 GB/64 GB

16GB,32GB,64GB/No

32GB,64GB/2TB

64GB/128GB

13MP/8MP

13MP/20MP

12/5MP

13 MP/5.0MP

8MP/1.2MP

16MP/8MP

23MP/8MP

2,550

3,000

5,300

3,000

1,560

1

4,600

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

No

Yes

Yes

Yes/-

Yes/Yes

Yes/Yes

Yes/Yes

Yes/No

Yes

Yes

May, 2016

November,2016

August, 2017

NA

September, 2013

August,2016

August, 2016

15,250

16,990

16,999

17,500

19,280 onwards

21,999/ 27,999

29,999

Model Display (inches/res)

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

120 I JULY 2018

123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8

MYMOBILE


MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

BLACKBERRY

COOLPAD

DTEK 50

Max

M5 Plus

S6 Pro

Honor 8

Honor 7

X9

5.2/1920x1080

5.5/1920x1080

6.0/1920 x 1080

5.5/1920x1080

5.2/1920x1080

5.2/1080 x 1920

5.5/ 1080 x 1920

Dimension (mm)

147x72.5x7.4

152x75.5x7.6

-

153x75.3x7.6

145.5x71x7.45

143.2 x 71.9 x 8.5

153.9 x 75.9 x 7.99

Weight (grams)

135

170

210.8g

170

153

157

170

Processor/RAM

QS 617/3GB

QS 617/4GB

Octa Core/3GB

octa-core/4GB

Kirin 950/4GB

HS Kirin 935/3GB

MT H X10/ 3GB

Operating system

Android 6.0

Android 5.1

Android 5.1

Android 6.0

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

16GB/2TB

64GB/128GB

64GB/128GB

64GB/256GB

32GB/128GB

16GB/128GB

32GB/2TB

Rear/Front Camera

13MP/8MP

13MP/5MP

13MP/5MP

13MP/8MP

12MP,12MP/8MP

20MP/8MP

13MP/5MP

3000

2,800

5,020

3,130

2,900

3,100

3,000

2G/3G/4G

Yes/Yes/Yes

yes/yes/yes

Yes/Yes/Yes

Yes/Yes/yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

No

yes

Yes

Yes

No

Yes

Yes

Yes/Yes

yes

Yes/Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/No

November,2016

May, 2016

May, 2016

October,2016

October, 2016

July, 2015

May, 2016

21,000

24,999

27,000

21,130

29,000

22,999

25,990

PARAMETERS

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

GIONEE

HONOR

RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

HTC

HTC

PARAMETERS

LG

MOTOROLA

Model

Desire 10 Pro

Stylus 2

Stylus 2 Plus

Nexus 5X

Moto Z Play

X4

Z 2 Play

Display (inches/res)

5.5/1920x1080

5.7/1280X720

5.7/ 1920 x 1080

5.2/ 1080 x 1920

5.5/1920x1080

5.2/1080x1920

5.5/1920X1080

Dimension (mm)

156.5x76x7.86

155 x 79.6 x 7.4

155 X 79.6 X 7.4

147 x 72.6 x 7.9

156.4x76.4x6.99

148.4x73.4x8

156.2X76.2X5.99

Weight (grams)

165

145

146

136

165

163

145

Processor/RAM

Helio P10/4GB

Quad Core /2GB

Octa Core/3GB

QS 808/2GB

QS 625/3GB

QS630/3GB

QS 626/4GB

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 6.0

Android 7.1

Android 7.1.1

64GB/2TB

16GB/2TB

32GB/2TB

16GB,32GB/No

32GB/2TB

32GB/64GB/256GB

64GB/2TB

20MP/13MP

13MP/8MP

16MP/8MP

12.3MP/5MP

16MP/5MP

12+8MP/16MP

12MP/5MP

3000

3,000

3,000

2,700

3,510

3,000

3,000

2G/3G/4G

Yes/Yes/yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

No

Yes

Yes

Yes

Yes/Yes

Yes

Yes/Yes

Yes/No

Yes/Yes

Yes/Yes

Yes/Yes

November,2016

May,2016

July, 2016

October, 2015

October,2016

October, 2017

July, 2017

26,490

20,500

24,000

24,490/30,645

20,490

20,990

24,999

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

JULY 2018 I 121


MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

MOTOROLA

NUBIA

Moto X Style

Z11

2

3T

OnePlus 5

5T

5.7/ 1440 x 2560

5.5/1920z1080

5.5/1080p

5.5/1920x1080

5.5/1080 x 1920

6.01/1080x2160

6.28/1080x2280

Dimension (mm)

153.9 x 76.2 x 11.06

151.8x72.3x7.5

151.8x74.9x9.85

152.7x74.5x7.35

154.2 x 74.1 x 7.3

156.1x75x7.3

155.7x75.4x7.8

Weight (grams)

179

162

175

158

153

162

177

Processor/RAM

QS 808/3GB

QS 820/6GB

QS 810/3GB&4GB

QS 821/6GB

QS 835/8GB

QS835/6GB

QS845/6GB

Operating system

Android 6.0

Android 6.0

Android 5.1

Android 6.0

Android 7.1.1

Android 7.1.1

Android 8.1

16GB,32GB/128GB

64GB/2TB

64GB

64GB

64GB

64GB/128GB

64GB/128GB/256GB

21MP/5MP

16MP/8MP

13MP/5MP

16MP/16MP

16MP/16MP

16+20MP/16MP

16+20MP/16MP

3,000

3000

3,300

3400

3,300

3300

3300

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

No

Yes

Yes

No

Yes

Yes

Yes

Yes/No

Yes/Yes

Yes/No

Yes/Yes

Yes/Yes

Yes/No

Yes/No

September, 2015

December,2016

July, 2015

December.2016

June, 2017

November, 2017

May, 2018

26,999/ 28,999

29,999

22,999

22,000

32,999

32,999

34,999

PARAMETERS

Model Display (inches/res)

Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

ONEPLUS

RS. 20,000 – RS. 29,999

NEW

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

6

SAMSUNG

PARAMETERS

Model

Galaxy A5 (2016)

SMARTRON

Galaxy A7 (2016) Galaxy A5/A7 (2017)

SONY

J7 Pro

t phone

Xperia C4

Xperia XA

Display (inches/res)

5.2/1080 x 1920

5.5/ 1080 x 1920

5.2/5.5/1080X1920

5.5/1920X1080

5.5/1920x1080

5.5/1080 x 1920

5.0/1280 x 720

Dimension (mm)

144.8 x 71 x 7.3

151.5 x 74.1 x 7.3

144.8 x 71 x 7.3/ 151.5X74.1X7.3

150.3 x 77.4 x 7.8

158.2x78.2x6.98

150.3 x 77.4 x 7.9

143.6 x 66.8 x 7.9

Weight (grams)

153

169

157/I86

157

149

147

137

QS 810/4GB

MT6752/2GB

MTK H P10/2GB

Octa Core/2GB

Octa Core/3GB

Octa Core/2GB/3GB

Octa core Exynos/3GB

Operating system

Android 5.1.1

Android 5.1.1

Android 6.0

Android 7.0

Android 6.0

Android 5.0

Android 6.0

Storage/Expandable

16GB/128GB

16GB/128GB

32GB/256GB

64GB

64GB/128GB

16GB/200GB

16GB/200GB

13MP/5MP

13MP/5MP

16MP/16MP/16MP/ 16MP

13MP/13MP

13MP/4MP

13MP/5MP

13MP/5MP

2,900

3,300

3000/3600

3,600

3,000

2,600

2,300

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/yYes

Yes/Yes

Yes/No

April, 2016

December, 2015

March, 2017

July, 2017

July,2016

June, 2015

May, 2016

21,900

25,900

28,990/33,490

20,900

22,999

20,800

20,990

Processor/RAM

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

122 I JULY 2018

MYMOBILE


MYGUIDE RS. 20,000 – RS. 29,999

RS. 20,000 – RS. 29,999

MODELS

RS. 20,000 – RS. 29,999

SONY

PARAMETERS

XIAOMI

VIVO

Xperia Z3+

Xperia C5 Ultra Dual

Mi 5

X5 Pro

V3 Max

VIVO V5 Plus

V7 Plus

Display (inches/res)

5.2/ 1080 x 1920

6.0/1080 x 1920

5.15/1080 x 1920

5.2/ 1080 x 1920

5.5/1080 x 1920

5.5/1080X1920

5.99/720x1440

Dimension (mm)

146.3 x 71.9 x 6.9

164.2 x 79.6 x 8.2

144.5 x 69.2 x 7.25

147.9 x 73.5 x 6.4

153.9x77.1x7.58

152.6 x 74 x 7.3

155.9x75.8x7.7

Weight (grams)

144

187

129

151

168

159

160

Processor/RAM

QS 810 /3GB

MTK6752/2GB

QS 820/3GB

QS 615/2GB

QS 652/4GB

QS 652/4GB

QS450/4GB

Operating system

Android 5.0

Android 5.1

Android 6.0

Android 5.0

Android 5.1

Android 6.0

Android 7.1.2

Storage/Expandable

32GB/128GB

16GB/200GB

32GB/No

16GB/128GB

32GB/128GB

64GB

64GB/256GB 16MP/24MP

Model

20.7MP/5MP

13MP/13MP

16MP/4MP

13MP/8MP

13MP/8MP

12MP and 8MP/ 16 MP

2,930

2,930

3,000

2,450

3,000

3,160

3,225

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/No

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

Yes/Yes

June, 2015

August, 2015

April, 2016

June, 2015

April, 2016

42,736

September, 2017

26,990

27,799

24,999

21,400

23,980

22,990

21,990

Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

iPhone 6

iPhone 6Plus

iPhone SE

iPhone 6S

iPhone 6S Plus

iPhone 7

iPhone 7 Plus

Display (inches/res)

4.7/750 x 1334

5.5/1080 x 1920

4.0/640 x 1136

4.7/750 x 1334

5.5/1080 x 1920

4.7/1334x750

5.5/1920x1080

Dimension (mm)

138.1 x 67 x 6.9

158.1 x 77.8 x 7.1

123.8 x 58.6 x 7.6

138.3 x 67.1 x 7.1

158.2 x 77.9 x 7.3

138.3x67.1x7.1

158.2x77.9x7.3

Weight (grams)

129

172

113

143

192

138

188

Processor/RAM

A8,M8/1GB

A8,M8/1GB

A9,M9/2GB

A9,M9/2GB

A9,M9/2GB

A10 Fusion, M10/2GB

A10Fusion, M10/3GB

iOS 9

iOS 9

iOS 9.3

iOS 9

iOS 9

iOS 10

iOS 10

16GB,64GB/No

16GB,64GB/No

16GB,64GB/No

8MP/1.2MP

8MP/1.2MP

12MP/1.2MP

12MP/5MP

12MP/5MP

12MP/7MP

12MP,12MP/7MP

1,810

2,915

1,614

1,715

2,750

1,960

2,900

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/yes/Yes

Yes/Yes/Yes

Dual SIM

No

No

No

No

No

No

No

Yes/No

Yes/No

Yes/No

Yes/No

Yes/No

Yes/No

Yes/No

September,2014

September,2014

March, 2016

September,2015

September,2015

October,2016

0ctober,2016

23,999

24,999 onwards

24,000 onwards

39,990 onwards

48,998 onwards

45,775 omwards

59,999 onwards

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

JULY 2018 I 123


MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

APPLE

PARAMETERS

ASUS

BLACKBERRY

8

8 Plus

Zenfone Zoom

Zenfone 3 Deluxe

ZenFone AR

DTEK 60

KEYone

4.7/750 x 1334

5.5/1080x1920

5.5/1080 x 1920

5.7/(1920x1080)

5.7/1440x2560

5.5/2560x1440

4.5/1080 x 1620

Dimension (mm)

138.4 x 67.3 x 7.3

158.4 x 78.1 x 7.5

158.9 x 78.8 x 11.95

156.4x74.4x7.5

158.7 x 77.7 x 9

153.9x75.4x7

149.1 x 72.4 x 9.4

Weight (grams)

148

200

185

172

170

165

180

Processor/RAM

A11 Bionic

A11 Bionic

IA Z3590/4GB

QS 820,821/6GB

QS 821/8GB

QS 820/4GB

QS625/3GB/4GB

iOS 11

iOS 11

Android 5.0

Android 6.0

Android 7.0

Android 6.0

Android 7.1

2GB/64GB/256GB

3GB/64GB/256GB

128GB/ 128GB

256GB/128GB

64/256GB

32GB/2TB

32GB/64GB/256GB

12MP/7MP

12MP/12MP/7MP

13MP/5MP

23MP/8MP

23MP/8MP

21MP/8MP

12MP/8MP

1,821

2,691

3,000

3,000

3,300

2,610

3,505

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

No

No

Yes

Yes

Yes

No

Yes

Yes/No

Yes/No

Yes/No

Yes

Yes

Yes/No

Yes/Yes

September, 2017

September, 2017

January, 2016

September,2016

August, 2017

November,2016

August, 2017

61,990

70,800

26,999

25,999

49,990

29,999

39,990

Model Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

GOOGLE

PARAMETERS

HUAWEI

HTC

Pixel 2

Pixel 2 XL

Nexus 6P

P9

P20 Pro

10

HTC U Play/Ultra

5/1920x1080

6/1440X2880

5.7/1440 x 2560

5.2/1920x1080

6.1/1080x2240

5.2/ 2560X1440

5.2/1080X1920/ 5.7/2560X1440

Dimension (mm)

145.7x69.7x7.8

157.9x76.7x7.9

159.3 x 77.8 x 7.3

145x70.9x6.95

155 x 73.9 x 7.8

145.9 x 71.9x 9.0

162.41X79.79X7.99

Weight (grams)

143

175

178

144

180

161

145/175

Processor/RAM

QS835/4GB

QS835/4GB

QS810 /3GB

Kirin 955/3GB,4GB

Kirin 970/6GB

QS 820/4GB

MediaTek/QS821

Operating system

Android 8.0

Android 8.0

Android 6.0

Android 6.0

Android 8.1

android 6.0

Android 6/Android 7

Storage/Expandable

64GB/128GB

64GB/128GB

32GB,64GB/No

32GB,64GB,/128GB

32GB/128GB

32GB/2TB

Rear/Front Camera

12.2MP/8MP

12.2MP/8MP

12.3MP/8MP

12MP,12MP/8MP

40+20+8MP/24MP

12MP/5MP

32GB/256GB/64GB/ 2TB 16MP/16MP/16MP/ 12MP

2,700

2,700

3,450

3,000

4,000

3,000

2500/3000

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

No

No

No

No

No

No

No

Yes/No

Yes/No

Yes/Yes

Yes/Yes

Yes/No

Yes/No

Yes/Yes

October, 2017

October, 2017

October, 2015

August,2016

April, 2018

May,2016

February, 2017

61,000

81,000

34,999/ 39,999

39,999

64,990

34,999

29,999/53,999

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

124 I JULY 2018

MYMOBILE


MYGUIDE RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

HTC

PARAMETERS

LG

MOTOROLA

ONEPLUS

HTC U11

G4 Dual SIM

G5

V20

Moto X Force

Moto Z

3T

5.5/2560X1440

5.5/1440 x 2560

5.3/ 2560x1440

5.7/2560x1440

5.4/1440 x 2560

5.5/2560x1440

5.5/1920x1080

Dimension (mm)

153.9 x 75.9 x 7.9

148.9 x 76.1 x 8.9

149.4x73.9x7.3

159.5x77.9x7.6

149.8 x 78 x 9.2

153.3x75.3x5.19

152.7x74.5x7.35

Weight (grams)

169

155

159

174

169

136

158

Processor/RAM

QS 835

QS 808 /3GB

QS 820/4GB

QS 820/4GB

QS 810 /3GB

QS 820/4GB

QS 821/6GB

Operating system

Android 7.0

Android 5.1

Android 6.0

Android 7.0

Android 5.1.1

Android 6.0

Android 6.0

Storage/Expandable

64GB/128GB

32GB/2TB

32GB/100GB

64GB/2TB

32GB,64GB/2TB

64GB/2TB

128GB

Rear/Front Camera

16MO/12MP

16MP/8MP

16MP/8MP

16MP,8MP/5MP

21MP/5MP

13MP/5MP

16MP/16MP

3,000

3,000

2,800

3,200

3,760

2,600

3,400

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

No

Yes

Yes

Yes

No

Yes

No

Yes/Yes

Yes/No

Yes/No

Yes/No

Yes/Yes

Yes/No

Yes/Yes

July, 2017

May, 2015

April,2016

December,2016

November, 2015

October,2016

December.2016

47,999

34,800

25,999 onwards

54,999

25,990

39,999

25,990

Model Display (inches/res)

Battery (mAh)

Music Player/FM Launch Price Rs.

RS. 30,000 AND ABOVE

RS. 30,000 AND ABOVE

MODELS

RS. 30,000 AND ABOVE

SAMSUNG

PARAMETERS

Galaxy S6

Galaxy S6 Edge

Galaxy A9 Pro

Galaxy Note 5

Display (inches/res)

5.1/ 1440 x 2560

5.1/ 1440 x 2560

6/1920x1080

5.7/1440 x 2560

5.1/2560 X 1440

5.5/2560 X 1440

5.8/6.2/2960X1440

Dimension (mm)

143.4 x 70.5 x 6.8

142.1 x 70.1 x 7

161.7x80.9x7.9

153.2 x 76.1 x 7.6

69.6x142.4x7.9

72.6 x 150.9 x 7.7

148.9 x 68.1 x 8.0/159.5 x 73.4 x 8.1

Weight (grams)

138

132

210

171

152

157

155/173

Processor/RAM

Octa core /3GB

Octa core /3GB

octa-core/4GB

Quad core /4GB

Exynos 8890/4GB

Exynos 8890/4GB

Exynos 8896

Android 5.0.2

Android 5.0.2

Android 6.0

Android 5.1.1

Android 6.0

Android 6.0

Android 7.0

Storage/Expandable

32GB,/No

32GB/No

32GB/256GB

32GB/No

32GB/200GB

32GB/200GB

64/256GB

Rear/Front Camera

16MP/5MP

16MP/5MP

16MP/8MP

16MP/5MP

12MP/5MP

12MP/5MP

12MP/8MP

2,550

2,600

5,000

3,000

3,000

3,600

3000/3500

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

No

No

Yes

No

Yes

Yes

No

Yes/No

Yes/No

Yes/Yes

Yes/No

Yes/-

Yes/-

Yes

March, 2015

April, 2015

September,2016

August, 2015

March, 2016

March, 2016

April, 2017

26,990

34,900

32,490

40,900/43,900

32,900

38,900

53,00/58,900

Model

Operating system

Battery (mAh)

Music Player/FM Launch Price Rs.

www.mymobileindia.com

Galaxy S7

Galaxy S7 Edge

Galaxy S8/Plus

JULY 2018 I 125


MYGUIDE RS. 30,000 AND ABOVE

TABLETS

MODELS

RS. 30,000 AND ABOVE

PARAMETERS

SAMSUNG

SONY

APPLE

Note 8

Xperia Z5 Dual

Xperia X

Xperia Z5 Premium

Xperia XZ

iPad Mini 2

iPad Mini 4

Display (inches/res)

6.3/1440 x 2960

5.2/1080 x 1920

5/1920x1080

5.5/ 2160 x 3840

5.2/1920x1080

7.9/1536 x 2048

7.9/1536 x 2048

Dimension (mm)

162.5 x 74.8 x 8.6

146 x 72 x 7.3

143 x 69 x 7.7

154.4 x 76 x 7.8

146x72x8.1

200 x 134.7 x 7.5

203.2 x 134.8 x 6.1

Weight (grams)

195

156.5g

152

181

161

331

298.8/304

Processor/RAM

Exynos 8895/6GB

QS 810/3GB

QS 650/ 3GB

QS 810/3GB

QS 820/3GB

A7,M7/1GB

A8,M8/2GB

Android 7.1.1

Android 5.1

Android 6.0

Android 6.0

Android 6.0

iOS 8

iOS 9

64GB/128GB/256GB

32GB/200GB

64GB/ 200GB

32GB/200GB

64GB/256GB

16,32GB/No

16GB,64GB,128GB/No

12MP/12MP/8MP

23MP/5MP

23MP/13MP

23MP/5MP

23MP/13MP

5MP/1.2MP

8MP/1.2MP

3,300

2,900

2,620

3,430

2,900

23.8w

19.1W

2G/3G/4G

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/No

Yes/Yes/Yes

Dual SIM

Yes

Yes

Yes

Yes

Yes

No

No

Yes/No

Yes/-

Yes/-

Yes/Yes

Yes/Yes

Yes/No

Yes/No

September, 2017

November, 2015

July, 2016

November, 2015

October,2016

November, 2015

Spetember, 2015

67,900

37,000

38,990

47,990

49,990

28,460 onwards

44,500

Model

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

TABLETS

TABLETS

MODELS

TABLETS

APPLE

ASUS

MICROMAX

iPad Pro 9.7-inch iPad Pro 12.9-inch iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular

ZenPad 8

LapTab

Galaxy Tab S3 9.7

Tab A

PARAMETERS

Model

SAMSUNG

9.7/2048x1536

9.7/1536 x 2048

12.9/2732 x 2048

8.0/1280 x 800

10.1/1280X800

9.7/ 1536 x 2048

8/800 x 1280

Dimension (mm)

240 x 169.5 x 6.1

240 x 169.5 x 6.1

305.7 x 220.6 x 6.9

209 x 123 x 8.5

259.2 x 175.4 x 9.2

237.3 x 169 x 6

212.1 x 124.1 x 8.9

Weight (grams)

437

1

713/ 723

350

1.1kg

429

364

Processor/RAM

A8X,M8/1GB

A9X,M9/2GB

"A9X,M9 /4GB"

QS MSM8929/2GB

Intel 4 Gen/2GB

QS 820/3GB

QS425/2GB

iOS 9

iOS 9.3

iOS 9

Android 5.0

Windows 10

Android 7.0

Android 7.1

16GB, 64GB/No

32GB,128GB,256GB/ No

32GB/No

16GB/-

32GB/64GB

32GB/256GB

16GB/256GB

8MP/1.2MP

12MP/5MP

8MP/1.2MP

8MP/2MP

2MP/2MP

13MP/5MP

8MP/5MP

27.3W

27.9 W

38.5W

4,000

7,700

6,000

5,000

2G/3G/4G

-

Yes/Yes/Yes

-

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Yes/Yes/Yes

Dual SIM

No

No

No

No

No

No

No

Yes/No

Yes/No

Yes/No

Yes/No

Yes/No

Yes/No

Yes/No

October, 2014

March, 2016

November, 2015

July, 2015

2,015

June, 2017

October, 2017

38,000

49,900 Onwards/ 61,900 onwards

65,900 nwards/ 85,900 onwards

12,496

10,999

47,990

17,990

Display (inches/res)

Operating system Storage/Expandable Rear/Front Camera Battery (mAh)

Music Player/FM Launch Price Rs.

126 I JULY 2018

MYMOBILE


by invitation

Guest Column

The Future Ready Workforce A look at how HR is playing a pivotal role in the rise of India’s tech industry

By Pragati Khare

T

“The key to success is choosing a be critical in the dynamic technology industry. With platform that is most relevant to the ever-increasing the user and is user friendly. The competition in tech industry, HR moto is “Keep it simple, keep it needs to adapt to new changes straight”, in order for the workforce and live up to the expectations of to readily adopt the change without organisation. Business sustainability feeling hassled by too much would mean one and only thing— preparing for the future by making the complexity and workforce future-ready. This is where jargon” he role of HR continues to

underlying software designs - making many of the traditional HR systems purchased only a decade ago seem out of date. Today, there are various organisations that are offering automatic tools to analyse the performance management, realtime engagement evaluation, growth of contingent workforce management, find strong job candidates, perform background screening and psychological testing of the candidate, manage the

HR plays the pivotal force in leading the

entire complex process from end to end

change.

via applicant tracking and recruitment

In the technology industry, where the

technology platform which caters to all the

management systems, etc. The key to

environment is changing rapidly, it is

HR functions. Along with choosing the right

success is choosing a platform that is most

critical for organizations and its workforce

platform, another critical factor in driving

relevant to the user and is user friendly. The

to adapt/inculcate the values of speed and

and sustaining change is “mindset”. It is

moto is “Keep it simple, keep it straight”,

continuous learning. In order to support

important for the people managers to be

in order for the workforce to readily adopt

this, HR needs to focus on “hiring right”

mindful of the need to continuously learn

the change without feeling hassled by too

as well as “continuously upgrading the

and grow and support the L&D initiatives.

much complexity and jargon.

skills” of the present workforce on a real

Resistance to change at all levels is one of

The success of any function/initiative

time basis.

the core challenges being faced by HR.

is directly linked to its alignment with the

HR has been experiencing noteworthy

Top management can play a critical role in

overall business objective. Thus, in order

changes all thanks to the evolution of

helping HR in overcoming it by personally

for any practice to become a best practice

information technologies in the last two

endorsing the use of technology/automation

will depend on its relevance to the vision

decades. While organizations realize that

in HR practices.

and big picture of the organization. At

to prepare for the future is to invest in both

Human resource technology is

the end of the day, it is all about business

technology and its people, HR will have to

undergoing one of the most disruptive

partner with technology and use it as the

periods it has seen in a decade. Everything is

performance, and HR must work directly towards the success of the business. n

key enabler in talent management. One of

changing, and rapidly—including the types

the key challenges being faced by HR today

of technology HR professionals use; the

is evaluating and implementing the right

experiences those systems deliver and the

www.mymobileindia.com

The author is Head, Human Resource at COMIO Smartphones

july 2018 | 127


Review

Apptastic

BrainBaazi

An app that takes trivia quizzing to new heights!

A

s the name suggests,

ranked among top free gaming apps in

while testing the app, it’s a good

BrainBaazi has a lot to do

India. It currently has over 500K daily

experience to share with you.

with the application of your

concurrent streamers and is growing at

brain. It is something that

a rate of 10% on a daily basis. Although

challenges you to answer few questions of general knowledge and win a cash prize instantly. BrainBaazi, a live trivia show app launched by Times Internet in February this year, is somewhat similar to the TV quiz shows – it seems to have adopted the Kaun Banega Crorepati concept and implementing it to accommodate millions of users at once. The application has garnered a big user base in a short span of time which can be gauged from the fact that it has attained millions of downloads on Google Play and App Store and is

128 | july 2018

I got eliminated at the seventh question


Simple Interface As the rule of the game, you need to sign up in the app first, then it comes a small video where the basic rules of the game are instructed. The app

has a very simple user interface which

how many of them got eliminated, and

makes the game easy to play and earn

how many users are still in the contest.

bucks. One of the best parts with this

It is enough to give the users the idea of

app is that it offers fast registration and

the prize money that they can get. Over

doesn’t have any in-app purchases.

all, this is good from the revenue point

The app plays a short video before the

of view, as users keep logging in to the

quiz begins, in order to keep the users

app repeatedly to play the quiz.

occupied and enthused. The videos not only entertain you but also give a hint to

Perfectly Timed

the participants that something related

Even though a number of such apps

to that could be asked during the show.

came in the recent past such as Loco,

Quiz Every Day

iQLive and Mob Show, BrainBaazi is quite convenient; owing to its

The app goes live with a quiz at 1 pm

cool timing i.e. 1 pm when people,

and 9 pm daily. Since anyone can be a

especially professionals are usually free

part of this show, all participants play

from their work, enjoying their lunch

the same game simultaneously. The

time. Similarly, 9 pm is the time when

game goes on for a period of about

the people are usually at home relaxing

20 minutes. The questions are trivial

with their family members. Since it is

and direct and the users are given only

a neatly packaged pre-dinner or post-

10 seconds to answer, thus making

dinner activity, what can be a better

it ‘either you know it or don’t’ type of

brain exercise than the BrainBaazi

quiz. After every game, winners are

where there is also a chance to win

announced. The winners may be one,

money. On the other hand, Loco, which

two, three, four… and so on. Hence,

follows the same format as BrainBaazi,

in case of multiple winners, the prize

goes live at 1.30 pm and 10 pm every

money gets divided amongst them.

day. The other big differentiating factor

What makes it even more interesting

is the winning amount, which is only

is that the quiz is interactive in nature,

Rs 12,500 compared to the huge sum

with a quizmaster conducting the

BrainBaazi claims to be offering. The

show for the entire 20 minutes, giving

Mob Show is even lesser lucrative. It

insights about the various questions

offers modest rewards in the range

along with some exciting trivia.

of Rs 1,500 to Rs 10,000 and has

Considering the positive response it

quizzes at 4 and 7 pm when people

is receiving, Times Internet is also

are mostly stressed out because of too

reported to be exploring other timings

much work and pressure.

for the quiz as well.

Instant Reward

Keeps you Engaged Although the app is ideal for people

As far as the winning amount is

who love trivia, the sad part is that

concerned, BrainBaazi allows users

it’s hard to make a good amount of

to win instant cash up to Rs 1 lakh by

money in one go due to its huge user

answering 11 questions. The winning

base. One has to be a regular to make

amount instantly goes in the PayTM

more money in one or the other game.

or Mobikwik wallets of the winners.

No matter how lucky you are, it’s an

Interestingly, after each question, the

engaging app that keeps you hooked up

players get to know how many users

and motivated for the next show. n

have answered the question correctly,

Review

Apptastic

ramesh@mymobile.co.in

july 2018 | 129


Apptastic

Zappfresh Get the best fresh meat products at your doorstep with this app To ensure the best of farm-to-fork

freshness will present your meal satisfying

superior grade farms to brings you the

and deserving reminiscing. Other varieties

fresh meat online, only the best breeds of

of chicken such as regular curry cuts,

livestock, bypassing local meat Market,

drumsticks, thighs, breasts, and wings,

wholesalers and butcher shops. Innovative

which will deliver your chicken meals

technology is used at every step of the

delicious than ever. You’ll get the online

cold chain supply, right from slaughtering

chicken delivery in Gurgaon and All over

to the online delivery of the meat in neat

Delhi/NCR.

packaging. Meat products are air-chilled

P

eat non-vegetarian food know the importance of fresh meat

ingredients but getting the same in a place like Delhi can be challenging due to distance, time and often the reliability factor. Sensing an opportunity, the duo of Deepanshu Manchanda and Shruti Gochhwal went on to start a home delivery online and app platform for fresh quality meat products by the name of Zappfresh in July of 2015, under the aegis of DSM Fresh Foods Pvt Ltd. The platform got a boost when Dabur Vice Chairman Amit Burman and SIDBI Venture Capital

Mutton: Fresh mutton which you’ll

with zero water absorption to avoid

never find anywhere else even in your

bacterial growth.

nearest meat market. Freshness and

Zappfresh provides the convenience

eople who love to cook and

chicken lollipop and much more whose

experience, Zappfresh partners with

quality which defines the uniqueness

of high quality, hygienically cut raw meat,

of Zappfresh because we believe in

procured fresh from farms, delivered at

the Quality. Fresh and clean curry cut,

your doorstep, just in a few taps.

boneless, keema and liver primarily for

Zappfresh, offer the full range of Quick access to wholesome meat products, raw as well as cold cuts, marinated and ready-to-eat category.

n

Easy pre-ordering at a time slot and delivery location convenient to you

n

One can pay in advance or opt for the cash-on-delivery method.

n

Zappfresh’s ‘freshness rating’ technology ensures that you track your farm-to-fork product delivery cycle.

n

curries are finely made, and masses of quality makes it delicious. Seafood and Fish: Dodge stinking visits to the seafood shops. You can order Highquality seafood from Zappfresh at any time. You can buy the delicious range of, salmon, sole, surmai, kolkata bhetki as well as prawns and other types of seafood. Enjoy the taste of sweet seafood which is washed and made according to your choices and their alliance with Indian spices will provide to your appetite desires. Others: Get to buy keema, tikka, kebab, stuffed popcorns and more. At Zappfresh you’ll find the finest and

decided to pump in Rs 20 crore in

fresh seafood, chicken thigh boneless,

Zappfresh. Zappfresh also recently

Chicken Curry Cut, Mutton and other

fresh meat online, what you see is what

appointed Vinod Sawhney, former CEO of

varieties of Meat are also available. There

you get, is exactly how nature intended it.

Reliance Communications as an adviser.

is a lot of emphasis on maintaining

So, cook your favorite dishes and bite into

SaWhat is commendable is the fact that

highest-grade quality check at every

the delicious, lusciousness of fresh farm

Zappfresh is supposed to have broken

step, and hence each product bought

meat with no compromise whatsoever and

even within 8 months of its launch!

from Zappfresh is 100% natural, with no

100% assurance of nutritional value. No

added preservatives, growth hormones or

more compromises, no inconvenience,

antibiotics.

just the unmistakable juicy, all-natural

So here are its USPs: Zappfresh procures meat from the farms

meat. Safeguarding your health has never

and ensures the product reaches the end

What it offers:

customer in the chosen time slot the same

Chicken: Buy chicken online from a mixed

preservatives, artificial flavors, and growth

day once the order is placed on its portal.

collection to relieve your refinements-

hormones with Zappfresh. n

It sells both raw and ready-to-cook meat.

buds. Buy chicken thigh, chicken breast,

130 | july 2018

been more critical. Say NO to harmful

team@mymobile.co.in

MYMOBILE


Apptastic

Review

VuLiv Player A cool and clean integrated media app

Q

By Vanshika Malhotra uite recently a new app, dubbed the VuLiv entered

the app arena and left a promising impact. Touted to be ‘a must have for the millennial’ I got a chance to go through the app and find for myself as to whether or not the app is fulfilling. Here is what I think of it:

A Brief Facilitating the online and offline ends of the bridge, the VuLiv Player app showcases a mixture of any device’s internal media such as photos and videos, as well as recommends online media (divided in various genres to choose from) for the users to view, even when there is no internet. The app supports all types of file extensions, and comes with various features such as slide-show mode, equaliser, and folder view.

User Interface

the purple plus white theme has a clean

much more, providing me with even

The app has a very easy-to-use UI with

and organized user interface which

more abilities. Additionally, the app

the Home featuring the recommended

allowed me to browse through it with

allows clicking photos and videos using

videos cumulated from various video-

convenience and effortlessness.

the app’s camera and the Tags options

streaming platforms. The Home houses

makes searching easy.

a vertical menu bar at the bottom which

My view

(from left to right) has the Photos section

The VuLiv Player app helped me stream

single platform for the in-house as well

for images of the smartphone, the Videos

content, all present under one umbrella.

as third-party media storing/viewing.

section for videos of the smartphone,

This allowed me to stick to one single

My experience with the app has been

the Music section for the music, and the

platform without the need to add several

nice, and I further look forward to more

Play section which is the default Home

apps to my smartphone. There was

features being added to the platform.

page.

content from YouTube, Voot and various

At the top lies the Search bar when you need to look for something, along with the three-dotted menu bar to the

In totality the app is a proficient

other platforms giving me the liberty to

Availability

choose from a single app.

The VuLiv Payer app is up for grabs for

The Photos and Videos sections store

free via the Google Play Store for the

top right which is home to offline videos

all the media from your smartphone,

Android users and the App Store for the

if you have any.

with several added features such as

iOS users. n

Overall, the VuLiv Player app with

www.mymobileindia.com

the edit option, the share option and

team@mymobile.co.in

july 2018 | 131


In Conversation

face to face

“We offer convenience to customers who transact digitally repeatedly in small value transactions on online portals” For faster payment checkouts and to decrease the amount of friction of online payments, one of the India’s leading digital payments firm, PayU has unleashed ‘LazyPay’, which especially helps for faster checkout of small value transactions on various e-commerce platforms. It is an innovative payment service that has been built to provide an easy payment option for day-to-day purchases. Users have flexibility to club all LazyPay transactions and make consolidated payments through LazyPay dashboard. Consolidated invoice summary is generated on 1st & 16th of every month. They can pay back the amount right after the transaction until the next due date to avoid late penalty charges. Nijhum Rudra spoke to Pallav Jain, Business Head, Consumer- PayU India about the important reason behind forming LazyPay, business models and how it is reducing friction in the online payment platforms. Can you please describe the business

experience privilege at airport check-in

models of LazyPay and what are your

when you travel frequently. Our focus is

key focus areas in India? LazyPay is a

to target more than 10 million users in

deferral payment option to drive faster

next one year.

purchase experience and is meant

00 | july 2018

for anyone and everyone who digitally

Online payments are expanding very

transacts. At PayU India, our endeavor

quickly in India and around the world,

is to provide world class experience

which is also risking security details of

to consumers and drive higher

users. In this scenario, can you please

conversions to the merchants. The aim

explain some of the biggest challenges

of the product is to reduce friction on

your users are facing and how LazyPay is

online checkouts and achieve a zero-

tackling those difficulties? Almost 70%

drop situation for online purchasing.

of our customers have done more than

This product is targeted towards

2 transactions on the platform. In our

savvy users who transact

first year of operations we haven’t faced

frequently on the internet.

any challenges. We had already

Typically, the age-

factored an average 1-1.5% defaulting

group of 21 to 35.

consumer base as we have strong data

We want to provide

points collected over the years. We

them premium

will continue to use machine learning

experience for

algorithms to predict customer defaults.

payment akin

PayU processes more than a million

to the way you

transactions every day. Each transaction

MYMOBILE


generates 15 direct variables, which helps to draw up a profile of the customer and come up with a ‘trust score’. This trust score further helps to identify creditworthy customers, who can checkout using LazyPay without going through the payment process. As far as data security is concerned, firstly, the data is being monitored by machines, and with consent from the user. We are not able to use all the data, we use only the parts which are essential

“The digital where LazyPay wins. LazyPay breaks Payments market is cluttered routine of customers. LazyPay the clutter in the digital payment has prior agreement in terms of ecosystem and offers ease of at the moment. There are a lot of security with merchants when experience. options for consumers in form of wallets, no transactions are taking UPI, etc making it extremely confusing place, safeguarding their What are the various verticals you business interest this way. are operating in? LazyPay has for the customers. However, with each more than 100+ big merchant of these payment options, there is a What are your current market in various categories like food, PIN, OTP, etc that is required. LazyPay strategies and how much market travel, entertainments, ticket share you are trying to achieve this bookings, bill payments, etc. eliminates all this and makes year? We are targeting to get more It gives services to Bookmyshow, payments frictionless and than 10 million users in next one Swiggy, Zomoto, Foodpanda, and a half year and we will continue to Freshmenu, Box8, Niki.ai, Aditya Birla seamless” for our model. Machine learning enables us to monitor the payment

scale our credit business and make credit

Fashion, Redbus, Hathway, ACT, Ixigo,

accessible to masses. What are some of your biggest differentiating

Scootsy, Redbus, Faasos, Abhibus, Ridlr ours, they can buy/order stuff with a single-

Ferns & Petals, Tikona, Croma, and PVR,

click process.

etc.

aspect in the market that helps you constantly

The digital Payments market is cluttered

stay ahead of the curve? LazyPay is a

at the moment. There are a lot of options

Do you have something stored in your

product extension of Pay U, India’s leading

for consumers in form of wallets, UPI,

roadmap for the coming years? LazyPay

payment gateway which has conceived this

etc making it extremely confusing for the

has witnessed over 100%+ MoM growth.

product. PayU India provides the world-

customers. However, with each of these

Our merchants are impressed with this

class experience to consumers and drives

payment options, there is a PIN, OTP, etc

unique concept and have mentioned to

higher conversions to the merchants.

that is required. LazyPay eliminates all

us that the response to LazyPay has been

LazyPay is the perfect example of our

this and makes payments frictionless and

overwhelming as it offers convenience

philosophy of simplifying online payment

seamless.

and simplifies transactions since its

process wherein we separate purchase and

While there are number of wallets and

frictionless. It boosts the revenue since the

payment experience and provide deferral

digital payments options available to the

customers can complete their transactions.

payment facility to the consumer. Being

consumers, the LazyPay feature is aimed

It also incentivizes the customer to return

a consumer-centric payment platform,

at providing convenience and premium

to the platform for another purchase. To

LazyPay gives consumers the option of

check out experience to customers who

continue offering premium experience but

paying later at their convenience. I would

transact digitally repeatedly in small

with a higher credit limit, in future we aim

like to highlight here that It is not a question

value transactions on online portals. The

to provide an increase the credit limit for

of having money for some people, they just

need the of the hour is convenience and

want convenience, and with a platform like

premium checkout experience, this is

our customers. n nijhum@mymobile.co.in

www.mymobileindia.com

In Conversation

face to face

july 2018 | 133


Gadget Corner

add-ons

Intex new audio line-up For the music loving generation

H

omegrown company Intex has rolled out a slew of audio accessories catering

to the needs of audiophiles in India, falling in the price bracket of Rs 1,500 to Rs 2,500. The audio accessories include BT-14 & BT-208 wireless earphones, BS10 & BS20 portable speakers, BSH 2000 wireless headphone, and HFK 601 wired earphone. The BT-14 and BT-208 wireless earphones are specified for usage during workout and exercises, while the trendy BS10 & BS20 portable speakers for a portable and ‘free from bondage’ music experience. While the BSH 2000 wireless headphone is another pair of Bluetooth-enabled earphones, the HFK 601 wired earphone is a wired one. n

Riversong Wave 02 Smart Fitness Band A band that redefines fitness

R

iversong Technology has unveiled a new smart

Music control, Camera

fitness band, dubbed the Wave

control, Do not disturb,

02 in India. The Wave 02 band

Display Change, Water

claims to be lightweight and

drinking reminder,

caters to the diverse needs

Switch Text Direction,

of fitness enthusiasts. It is

Alarm Function and

available via Amazon India.

Sedentary Reminder.

The smart fitness band

T h e Wa v e 0 2

comes with several features,

requires

which are Heart Rate Monitor,

connected to the

SpO2, Blood Pressure

app R.S CARE for

to

be

Monitor, Activity Tracker

Wave O2 (available

(Running, Bicycling,

via Google Play Store

Climbing,

Football,

and App Store) for

Basketball etc), Sleep

the users to monitor

Monitor, USB Charging

the aforementioned

Port,

134 | july 2018

Alert (Call, message etc),

Notification

features. n

MYMOBILE


Truvison TW3263 LED TV Enjoy the premium TV indulgence

E

urope-based consumer electronics company

your pictures come alive. Raising the bar of innovation,

Truvison has come up with its newest LED TV,

the TV is aimed at providing impeccable and seamless

featuring 32-inches of Full HD screen with the true combination of colour, brightness and detail to every visual, enriching your visual experience.

entertainment. If browsing through channels was merely a thought, enjoy the premium TV indulgence. Operated over the

The LED TV comes equipped with cornea technology

high quality drivers/processors, the TV runs along

that balances the emitted light and offers number of

several pre-installed features to let you do more, enjoy

pixels, is designed to offer a better viewing experience

more. No more entangling into wires, share and play

and ensures relaxed display visually. The TW3263

data wirelessly, since the TV is integrated with two

Full HD TV comes with a dynamic contrast ratio of

different USB inputs.

300000:1, so experience the brightest and darkest

Hosting extensive connectivity options, the TW3263

efficiency with its picture enhancement function paired

LED TV comes with 2 HDMI inputs and delivers ultimate

with Wide Colour Enhancer. Crafted with Ultra Slim

media viewing pleasure. So, enjoy operating your smart

Bezel that becomes the centre of attraction, experience

devices on a bigger, brighter and clearer screen. The TV

the theatre-like ambience seamlessly.

also features energy saving technology that consumes

The TV comes equipped with Clear Voice 2 technology that delivers the top-notch audio output. The SRS

Gadget Corner

add-ons

less power but delivers the best of all aspects. The TV is available at the leading stores across India. n

integrated technology focuses on implementing the stereotypic sound and surpassing audio output making

www.mymobileindia.com

R 18,490 Price: IN

july 2018 | 135


Gadget Corner

add-ons Echo Wireless In-ear Headphones Made for the true audiophiles

D

omestic company Boult Audio has expanded its range of wireless earphones in India by launching

Price: INR 2,249

Echo, its true wireless in-ear headphones. Available

it to connect to two

online on Myntra, the headphones come with CSR8635

different devices.

chipset along with the neodymium drivers to produce

It comes with a pod

synchronised sound. Echo has a built-in-condenser MIC

case that provides a unique

to receive calls in HD. Voice assistance supported by

earphones magnetically. The pod falls gently into the

Echo include Apple’s Siri and Google Assistant. The

magnetic charging pod case and have the power to be

headphones are said to have 120 hours of standby and

fully charged thrice.

8 hours of music streaming after single charge.

way to charge the

The device comes with ear fins and the silicone

Echo claims to have a deep bass, ergonomic design

eartips that provide comfort as well as perfect fit

and fit all in one lightweight ear piece. It comes enabled

to the headphones. The Echo pods are also IPX4

with a touch mechanism which is both convenient

certified making them sweat proof and fit for long

and intelligent. The touch mechanism allows users to

hours’ usage. The headphones weigh 12gm and come

single and double tap to accept, reject, end and redial

with noise isolation up to 24db. Platforms supported

calls, play or pause music, and switch tracks. Echo

by Echo headphones include Android, RIM, Windows

can also be used as two different monopods, enabling

and iOS. n

Ambrane Plush PP10 Powerbank Digital charging display makes it even more exciting

A

dding yet another product to its Plush series,

in its lifetime beginning a new battle in power.

Ambrane India has launched its newest 10,000mAh

The PP10 has a clear digital charging display that

PP10 powerbank in India. It has 2 USB charging ports.

accurately displays the status of charge left in the power

The Plush PP10 offers a conversion rate of 80 per cent,

bank. Fabricated with the superior quality polymer

and automatically adjusts output based on the device.

battery, the massive capacity with the modest design is

The ultra-large-capacity of power can full-charge your

the perfect combination of being portable and powered.

smartphone on an average 3-4 times, sufficiently

Built with ABS body, its sturdy design makes it easy to

enabled for talk time and support with multimedia

carry during outdoor activities and your pocket holds

devices, along with the ability to cater 500 power cycles

its light-weight effortlessly. With nine

R 2,499 Price: IN

layers of advanced chipset protection and quality polymer cell, the BIS Certified power bank features a horde of advanced safety features including Short Circuit Protection, Over-charge Protection, and Over Discharge Protection & Over Voltage Protection, which assures maximum user and device safety at all times. Compatible with all smart devices, the powerbank comes in shades of Black and Grey. It is available at leading retail and e-tail stores across India n

MYMOBILE


Energy Sistem’s new home audio portfolio Address the growing base of smartphone users

S

panish audio tech major Energy Sistem

at Rs 7,999. All four Energy speakers come in two

Technology has rolled out a new range of Energy

colour options - Black and Wood.

Sistem Tower system and Music Box Bluetooth

Products launched under the Music Box Bluetooth

speakers in India. The product categories include

speakers range are Music Box BZ6 and Music Box

Energy Tower 8g2, Energy Tower 5, Energy Tower

BZ3. Music Box BZ6 is a 12W portable wireless

3g2, Energy Tower 1, Music Box BZ6 and Music Box

speaker and sports Bluetooth technology with FM.

BZ3. The home-audio products are priced between

The speaker claims to come with playback time of

Rs 4,999 to Rs 18,999.

24 hours and has a 2.1 configuration. It supports

Energy Tower 8g2 is a Hi-Fi tower with 120 W output power. It comes at the price of Rs 18,999.

playback with SD Card and USB Drive up to 64 GB. Music Box BZ6 is priced at Rs 7,999.

The new speaker supports multiple connectivity

The 6W Music Box BZ3 speaker comes with

options that include Optical input, RCA In/Out, FM

Bluetooth technology. It plays music from USB, SD/

and Bluetooth 4.1. It carries S/PDIF digital optical

MMC or Audio-In and supports Backlit display, FM

input and digital audio processor (DSP) of 24 bits/96

radio and rechargeable battery. It is priced at Rs

KHz. Tower 8g2 comes with an integrated port for

4,999 and comes in Red and Blue colours. n

Gadget Corner

add-ons

charging and a remote control. Energy Tower 5 speaker comes with 60 W output power and features Bluetooth connectivity, FM Radio, USB port and a SD/SDHC card reader. It is priced at Rs 13,999. Energy Tower 3g2 comes with the 2.1 audio system, USB/Micro SD player, FM radio, 3.5mm/ RCA Audio In, USB charging point and remote control. It comes at the price of Rs 10,999. Energy Tower 1 sports a substantial design with 4.1 Bluetooth and LED display. The device supports 30 W power and 3.5 mm RCA input, and is priced

july 2018 | 137


Gadget Corner

add-ons

Quantum Hi Tech QDIS IP 13MD3336 The IP digital video camera offers an eye for detail

F

urther augmenting its security and surveillance

addition to motion detection and a recording function

segment, IT peripherals manufacturer Quantum

which makes it ideal for a wide range of monitoring

Hi Tech recently unveiled ‘QDIS IP 13MD3336’ IP

tasks, especially in the nights. With real time monitoring

digital video camera that provides a host of benefits,

from devices anywhere, anytime in the world, the mobile

with real-time monitoring and alarms along with several

surveillance lets you access your live video feed without

other possibilities. The IP digital video camera offers

any lag on your android or Apple smartphone. The

HD viewing output of 1280x720P at 25 FPS that lets

camera also has support for mobile detection alarm

you see even the smallest of details on your screen.

center after the screen pop-up reminders and linkage.

It supports real-time video transmission for crystal-

To facilitate better usage, Quantum Hi Tech has also

clear live monitoring. The camera has been specifically

integrated support for WEB configure & unified client

designed for ease of installation and to withstand the dirt

remote monitoring software support into the camera. The

and humidity in outdoor weather conditions.

IP digital video camera can be purchased at the nearest

The camera is incorporated with 1/3M low illumination CMOS sensor that provides a night vision function, in

138 | july 2018

CCTV installers and ecommerce portals. n

Price: INR 3,885

MYMOBILE


Gadget Corner

add-ons

iBall Guard Eagle’s Eye Vigil Security Camera View all the happenings live on your smartphone

D

omestic consumer electronics brand iBall has

and top mode.

introduced the advanced technology to security

Guaranteeing superior quality images, its 2MP high-

(CCTV) with its newest panoramic camera that’s equipped

resolution performance keeps you worry-free about the

with Fish eye lens. The iBall Guard Fish Eye camera

image quality. The 3 Mini Matrix IR LEDs have been fitted

suffices to capture the entire area instead of multiple

to assure the best of visibility and clarity, even in the low

traditional cameras set up. The camera offers eagle’s

light and dark conditions. Its H.264 Video Compression

eye view that brings 360 degree coverage with the 1.44

feature compresses the videos seamlessly, saving lots

mm super-wide lens that no details can escape. With

of space. Moreover, with a Micro SD support of up to

ordinary cameras, a number of subtle details are missed

64 GB, it has the capacity to store bountiful of data.

out in the 2D surveillance; whereas the innovative Fish-

View all the happenings directly on your smartphone,

Eye camera offers an interactive 3D panoramic view to

Tablet PC, and stay tuned all the way. It is engineered

keep an eye on every minute corner. Every angle will be

for easy-installation and easy-configuration that you do

monitored with multi-views, even could be zoomed in

not need any technical expertise. Tiny and discreet in

and out of the visuals in various modes such as fish eye

design, it occupies the least space and blends with the

mode, cylindrical mode, grid mode, tile mode, split mode

surroundings well. n

Price: INR 6,590.

www.mymobileindia.com

july 2018 | 139


Gadget Corner

add-ons Sennheiser CX SPORT in-ear Bluetooth Headphones Be on the move with this wireless device

G

erman audio giant Sennheiser recently

offer a further hour of playback, and fully charged

launched the new CX SPORT in-ear Bluetooth

in 1.5 hours. The headphones come supplied with

headphones in India. The CX SPORT brings joy to

a neoprene carry pouch. One can purchase these

any workout with brilliant sound and offers the

headphones via Sennheiser’s official brand store-

freedom of wireless listening in an ultra-lightweight,

shop.sennheiserindia.com n

splash- and sweat-resistant design. The new CX SPORT features ergonomic fins that keep the earbuds comfortably secure. The headphones can either be worn around the neck or in front, with a cable organizer that adjusts the cable length, and an optional clip that can be used to fix the CX SPORT on the workout shirt. With a choice of three fin sizes and a selection of four sizes of ear adapters, it is easy to find a perfect fit that blocks outside noise and helps athletes stay focused. The headphones are equipped with a proprietary speaker system from the audio specialist, delivering clear, detailed sound with an enhanced bass response. The CX SPORT has a breadth of advanced

Price: INR 9,990

features to keep pace with everyday life. Multiconnection capability allows the headphones to be connected to up to two devices simultaneously. Meanwhile, Bluetooth 4.2 and Qualcomm apt-X ensure uncompromised wireless Hi-Fi sound. When using the CX SPORT for watching videos, Qualcomm apt-X Low Latency compatibility keeps the audio transmission perfectly in sync with the visuals. Ease of use is ensured by a three-button inline remote control for managing music and calls. The CX SPORT has a six-hour battery life, which can be fast charged via USB in just ten minutes to

140 | july 2018

MYMOBILE


Gadget Corner

add-ons

Price: INR 3,499

and Samsung. With the 15W of output power, the pad offers super-fast charging and high-quality experience.

Astrum PAD CW300 No more hassles of messing with wires

I

T peripherals manufacturer and new technology brand Astrum has introduced its first wireless

charging solution- PAD CW300. The pad comes equipped with Qi v1.2.3, optimized for faster and efficient charging. Easy to use and handy, the CW300 can effortlessly connect to all the Qienabled smartphones and devices such as Apple

www.mymobileindia.com

Featuring elegant design and compact structure, the charging pad is combined with a stylish look. The CW300 is acclaimed for being the first charger to wirelessly power Android phones at the DC output power distinctly at the power up to 15W and the iOS devices at 7.5W distinctly. The pad’s desktop stand is designed to provide the user with a better viewing angle for the screen. The charger claims to boast an intelligent chip that monitors and adjust the charging temperature. The product also comes with a built-in overvoltage, short circuit and overheating protection for safe charging. It is available at the leading stores both online and offline, all across India. n

july 2018 | 141


Gadget Corner

add-ons

Belkin’s power products For people who are always on the go

B

elkin, a leader in mobile accessories market, showcased

pad provides maximum charging efficiency. It is a 10W

its recently launched Boost Up wireless charging pads

universal charging stand that has been tuned for Apple,

for Qi-enabled smartphones, which provides an effortless

Samsung and other Qi enabled devices.

and un-cluttered charging experience to the users. Boost

Belkin mobile power portfolio: The California-based

Up wireless charging pad optimized for iPhone 8, iPhone

company also showcased mobile power products that

8 Plus and iPhone X is one of the fastest wireless charging

complement the iPhone ecosystem. The 3.5 mm Audio

pads available in the market that charges the iPhones at

+ Charge Rockstar adapter plugs in to Lighting connector

a speed of 7.5W without impacting the functionality of it.

and offers users to simultaneously charge their iPhone

Boost Up Qi (5W) is an entry-level wireless charging pad

and listen to music using 3.5 mm headphone jack. It

for the android users that charges at 5W. The charging

will be available for Rs 4,999. For consumers who are

pads come with safety feature that detects foreign objects.

constantly on-the-go, Belkin offers the most compact

It also has a thermal heat sensor that will automatically

and fast charging portable banks equipped with Polymer

stop charging when it is overheated.

battery tech, in 5,000mAh and 10,000 mAh. This new

Future wireless charging pads: Belkin also showcased

pocket power series has the capability to charge multiple

its new Boost Up wireless charging stand that comes

devices at an affordable price point. It will be available

with significant amount of shielding, precision resistors,

for purchase from later this summer, for 5,000mAh – Rs

premium materials and components inside of the charging

2,499 and 10,000mAh – Rs 3,999. n

142 | july 2018

MYMOBILE


Gadget Corner

add-ons

JVC XS-XN511A Speaker Touted to deliver the adrenaline-charged bass sound

E

xpanding its audio peripherals lineup, Japanese

an effortlessly smooth performance sparking high

brand JVC has rolled out its first 5.1 speaker,

frequencies for bold and dynamic treble with a heart

XS-XN511A in India. Armed with 5.1 configured

thumping bass.

subwoofer systems, the speaker claims to deliver the

Featuring a multitude of connectivity functions,

home theatre ambience in your living room. The edgy-

including 1 USB, Micro SD input and AUX input, the

art of stylish and unique LED lights compliments the

user can enjoy the seamless experience of music, from

dĂŠcor; making the speakers the element of charm. The

any source. On the wireless side, Bluetooth connectivity

speaker caters to all the music aficionados and keeps

with an effective range of 10m will enable the user to

the young generation nestling with great pleasure of

play its most loved playlist without the hassle of wires.

listening to music in its purest form.

The inbuilt FM radio function is a boon, to listen to

With 135 Watt PMPO filling the room with theaterquality sound, the speaker with 6.5 inch Subwoofer and front firing woofer with audio crossover integrated with a digital amplifier balances the sound and gives

www.mymobileindia.com

latest songs, and one’s favourite RJ. The product is available at the leading stores such as Croma and online portals such as Flipkart. n

Price: INR11,999

july 2018 | 143


Gadget Corner

add-ons Sony In-Car Audio XAV-AX5000 In-car infotainment system with Android Auto, Apple CarPlay

J

apanese tech major Sony has launched an in-car

The device comes with Sony’s extra bass feature

AV receiver XAV-AX5000 with advanced features in

which overcomes engine noise and reproduces clear

India. The device comes with 6.95-inch capacitive touch

sound. It also comes equipped with 2-mode boost steps

screen, enhanced smartphone integration, upgraded

that allow for both delicate and heavy boost settings. A

usability and improved sound quality. The Sony XAV-

built-in 4-channel amplifier delivers 55 watts x 4 (max.

AX5000 claims to allow smarter driving and aids to

at 4 ohms) output power with DRA2 (Dynamic Reality

navigate, communicate and play music from user’s

Amp 2) power IC.

phone with intelligent voice control for every journey. All

The new XAV-AX5000 also features the DSO (Dynamic

this is possible through Android Auto and Apple CarPlay

Stage Organizer) which creates vivid sound image as

which makes it easier than ever to use a smartphone on

if there were speakers on the dashboard. The 10-band

road.

equalizer (EQ10) with 10 pre-sets provides easy and

The device sports Android Auto that enables users

effective frequency adjustment for various listening

to get directions in real time without ever taking their

environments. It also supports Free Lossless Audio

hands off the wheel. It further navigates easily to the end

Codec (FLAC) Audio File Compatibility (via USB terminal

destination, or search for nearby stopovers mid-journey

only) which is an

with a simple intuitive interface and powerful new voice

audio format similar

actions that’s designed to minimize distraction.

to MP3, but with

The Sony XAV-AX5000 has flush mount capacitive

the difference that it

touch screen and one can navigate through maps, sort

compresses without

through playlists, and make phone calls. The 6.95-inch

any loss in quality. n

screen ensures everything is easy to use, and wakes up 2.5 times as fast as previous models, so one can get on

team@mymobile.co.in

the road faster.

Price: INR 24,990

144 | july 2018

MYMOBILE


Exclusive

Vantage Point

After ‘affordability’, Indian handset market needs to address ‘accessibility’

T

By Sudhir Kumar here is no doubt the

the rural and urban India. After having

mobile telephony has

addressed the issue of affordability,

been growing rapidly

we are now moving towards designing

in India. Yet the divide

handsets that can be used by all to add

between rural and urban mobile

the accessibility factor.

penetration is still as wide as 41%.

Another issue that must be

The major reason for this divide

addressed is the gender divide when

is the lack of awareness and user-

it comes to ownership and usage of

friendly devices. Though the rural

mobile. According to a recent study

mobile penetration has seen an

“Connected Women - The Mobile

increase in the recent past due to

Gender Gap Report 2018 by GSMA”,

various government initiatives like

women in low- and middle-income

affordability and accessibility, there is

countries are, on average, 10% less

a long way to go before India reaches

likely to own a mobile phone than

complete mobility.

men, which translates into 184

The rural market for mobile phones

million fewer women owning mobile

is expected to see manifold increase

phones and even when women own

by 2020 as mobile phone seems to

mobile phones, there is a significant

be the simpler answer to connect

gender gap in usage, particularly for

with the otherwise disconnected rural

more transformational services, such

populace. What is needed is better

“With the business systems, and an understanding homegrown brands of the need of the people. With more accelerating the pace in terms of and more international mobile phone innovation, a more accessible era of brands competing in the handset market, we have been successful in phones is being established. These addressing the issue of affordability brands understand their audience’s and have hence moved a step needs and preferences also keep ahead. There still is a large untapped the affordability factor market mostly which is rural India. One in mind” of the major reasons for Rural India to lag technology, innovative products, efficient

behind in terms of mobility is due to the gap in

as mobile internet. The study further reveals that over 1.2 billion women in lowand middle-income countries do not use mobile internet. Women are also, on average, 26% less likely to use mobile internet than men. Even among mobile owners, women are 18% less likely than men to use mobile internet. The gender gap is wider in certain parts of the world. For example, women in South Asia are 26% less likely to own a mobile than men and 70% less likely to use

mobile internet. One wholly concurs with the

the literacy rate. A mobile phone is the first personal

study’s observation that unequal access to mobile

device for this audience. It is essential that these devices are easy

technology threatens to exacerbate the inequalities women already

and simple to use so the same can be used by people of any strata,

experience.

literacy rate and age group.

One is optimistic that once the untapped market which is using

With the homegrown brands accelerating the pace in terms of

a phone for the first time is comfortable with the device they use,

innovation, a more accessible era of phones is being established.

we can aim to move towards achieving 360-degree mobility in India. n

These brands understand their audience’s needs and preferences also keep the affordability factor in mind. Affordable phones with Easy-to-use interface will help in deeper penetration of telephony in India and it will also help in bridging the digital divide between

146 | july 2018

The author, a mobile industry veteran, is Founder & CEO of Tambo Mobile. Tambo’s aim is to empower every Indian with affordable, yet state-of-the-art mobile handsets.

MYMOBILE


RNI REG NO. DELENG/2005/15033 DL (ND) - 11/6100/2018-19-20 Posting Date 26th to 31st every month Publishing Date- 22-06-18

is now

We are excited to announce the next chapter, the official era of the beginning of UNISOC. Since our inception, we have been committed to innovate the wireless communication domain. The new brand reflects our expanded value to current and potential clients, and builds on our strong roots in communication technology. We are the same people, same company with the same dedication – just a new unified brand name.

www.unisoc.com

marketing.india@unisoc.com

MY Mobile July 2018  
MY Mobile July 2018  
Advertisement