BLAS G. OCHOA
Portfolio
BLAS OCHOA ALCARAZ Visual Merchandiser Advisor
Career Goals Visual Merchandiser Stylist Buyer Trend Forecaster Special Event Planner
Content: MERCHANDISER PROFILE HISTORY RESUME
1 VISUAL MERCHANDISING BRAND ANALYSIS (IKEA Project) CUSTOMER PROFILE • (with the data you collated from customer interview) SWOT ANALYSIS • One local competitor (West Elm) COLOR AND CONCEPT PAGE • (pertaining to the season given “summer”. 1 brief paragraph detailing your approach to the project). •
MOODBOARD
•
PRODUCT LIST
•
FINAL PRESENTATION
Content:
BOUTIQUE LAUNCH: CRUISE SHIP BRAND ANALYSIS (Cruise Ship). • Brand Overview/History • Market Size • Brand Positioning (6 Other Ships - Price vs Quality) • Competitor analysis: SWOT (2 Other Ships) CUSTOMER/TREND RESEARCH • 3 Types of customers the brand attracts • 2 Micro trends and 1 Macro trend
MERCHANDISING • Pricing Strategy (Tiers) • Comparative shopping (4 brands per category) • Product / Linesheet (20 + Include wholesale and retail price). BUYING PLAN • Sales Forecast (6 Months) • Assortment Plan • Budget
2
FASHION MARKETING: BRAND LAUNCH BRAND SUMMARY • Designer Profile/Summary • Customer Research • Competitor Analysis and Market Map
3
PRODUCT • Logo Design • Packaging and Branding • Lookbook + Linesheet (10-15 pcs.) PRICE • Pricing Strategy • Cost Sheet (1 Garment) PLACE • Top 5 Stores or Showrooms (EC: Buyer name and Contact) • Distribution Strategy PROMOTION • Ad Campaign • Digital Media Layout (Website and Instagram) • Media Strategy (channels, timeline, and brand ambassadors) • Launch Event Concept and Invitation • Launch Event Budget
BOA
My name is Blas G Ochoa, I am 29 years
old, and I have a dog. I was born South of the border, in Sinaloa (Mexico) and I moved to Miami in 2014. I am proud to be a Mexican and I can’t thank more the opportunity that the USA has given to me and make my dreams become true. In the USA I built a family; I have a formal job and I am attending classes. At present I have a very hard time, attending classes in Fashion Design Merchandiser at MDC, working part-time in fashion retail and doing my internship in another retail store to comply with my career’s requests. The USA gave me the opportunity to build a family, have a formal job and attend the university. These three things were difficult to visualize in my country, and with the work experience and the academic background that I am obtaining, I can surely say that “the sky is the limit”. I must admit that I am addicted to the Internet and I have a strong presence in the social media network, and I visit several web pages, digital newspapers from Mexico, and Google to search whatever I need to know or investigate.
Today I work for Puma at Miami Design District and step by step I am creating my reputation and earning experience, to one day work in Visual Merchanting for the luxury top brands at a regional and even international level. My internship is taken place with Empresa, a luxury brand from Italy a few feet away from my actual job with Puma. At Empresa, my responsibilities are: Visual Merchandising of the store, fallowing the Italian market rules and requirements Processing special order products for customer Adding product to Instagram, Social Media Sales General website maintenance: Uploading products, removing products and coordinating to ensure the right products are being displayed. Looking for any price mistake or product characteristic And many more.
7 for All Mankind – Aventura Mall, FL – Supervisor • • •
Blas Gilmar Ochoa 2851 NW - 183rd Street, 604E, Aventura, FL 33160, USA +1 (305) 587-8627 / bg_ochoa@hotmail.com
Pandora Jewelry Store – Aventura Mall, FL – Stylish • • •
SKILLS
Fashion: Customer service : Organizational :
Visual Merchandising/Display Styling
Pier 1 Imports - Aventura/Miami, FL – Visual Merchandising / Display
•
Have experience with luxury brands and serving affluent customers. Charismatic, dynamic and highly initiative. Strong interpersonal skills.
ACHIEVEMENTS:
• •
• •
•
Able to multitask efficiently. Attention to detail. Basic clerical skills. Demonstrated ability to organize and implemented group activities Languages: Spanish/English Microsoft Package, Photoshop, Illustrator, and Social Media.
WORK HISTORY PUMA North America – Miami Design District – Operational Manager • • •
• • •
Oct./2018 – Current
Jun/2016 - 2017
Jun/2015 - 2017
Included sales and customer service as well as performed merchandising and freight flow responsibilities as directed by the Store Manager.
National Best Seller Earned recognition for excellence as Sales Associate of the Month Best Seller of the Month Pier 1
7 for all Mankind Pandora 2016
2018 2017
ACADEMIC EXPERIENCE: • •
MDC Miami Dade College – Fashion Design and Merchandising Internship -- Miami Fashion Institute – Empresa (Italian Company)
•
Technical High School # 5 Jesus Reyes Heroles (Mexico)
REFERENCES:
Boost sales 15% in the first 3 months of managing store operations Accountable for ensuring the Store consistently achieves or exceeds sales, KPIs and profitability goals Guarantee execution and maintenance of all Visual Guidelines as well as assuring the visual presentation of the Store always meets or exceeds PUMA standards.
July/2017 - 2018
Safeguarded exceptional service in accordance with the corporate standards for excellence. Provided personalized assistance to customers with the goals of ensuring a positive shopping experience Positioned jewelry for maximum display.
• •
•
Fashion:
Ensured an exemplary customer experience. Assisted with ensuring proper sales promotional setup of the store. Supported directives from visuals, operations, and marketing groups.
In progress 2019 2004
Upon Request
VISUAL MERCHANDISING BRAND ANALYSIS (IKEA Project)
1
VISUAL MERCHANDISING BRAND ANALYSIS (IKEA Project) CUSTOMER PROFILE • (with the data you collated from customer interview) SWOT ANALYSIS • One local competitor (West Elm) COLOR AND CONCEPT PAGE • (pertaining to the season given “summer”. 1 brief paragraph detailing your approach to the project). • MOODBOARD • PRODUCT LIST • FINAL PRESENTATION
IKEA PROJECT: INSPIRATION/RESEARCH CTE2111C: Digital Fashion Portfolio - MERCHANDISING Instructor Information Name: Prisca Milliance Blas G. Ochoa
CUSTOMER PROFILE
CUSTOMER PROFILE Age rage 30-50 Man and Woman Well educated Married Employed Income 150K Yoga lovers Spend time with family Soft music lovers They are Starbucks coffee lovers Social Media users All religions are welcome All Ethnicities are welcome
The customer profile are all genders with the age range of 30 to 50 years old. These individuals are mostly well educated, married and employed with an income household total of approximately 150k annually. They also love to spend some time with their family, love soft music, enjoy hanging out in Starbucks and do some meditation or yoga. They are opened minded and ethnics, religions, politics or any other kind of differentiation are welcome and contribute to their global knowledge and mankind openness and expansion. Our customers are very devoted to the social media platforms of all kind and they are expert in that field.
THE IDEA Decorating a small space with the great variety of merchandise of all kind that Ikea has to offer Miami Summer inspiration A multicultural city A small space that works as a transition between the bedroom and small balcony A pantone pallet of secondary colors I chose an armchair with simple lines with a separate ottoman, a rug, a side table, a selfstanding mirror and accessories like pillows all encompassed to create an environment of harmony between the bedroom and the balcony.
BUSINESS MODEL Bring Home a World of Fair Trade, Handcrafted, Organic & Sustainably Sourced Products. At west elm® We're Focused on the Intersection of Modern Design, Affordability & Community. Earn Rewards & Discounts.
STRENGTHS • Online sales: enable increased reach, reduce operating costs, and meet the brands’ diverse needs. • Merchandising strategies: strong product portfolio which caters to a middle-class, contemporary consumer of the home furnishing and accessories industries. The brand is in 22 states across the country. • Brand Awareness: West Elm’s presence on HGTV and in House & Home for example, has exposed the brand to large audiences looking to find design solutions. • Talent: West Elm makes an effort to hire people within the field of Interior Design or Architecture.
Customer Profile Millennials, Gen X and Baby Boomers Younger couples Younger families West Elm targets a younger demographic and has the potential to increase brand awareness and loyalty by incorporating multi-platform use and improve brand equity.
BUSINESS MODAL IKEA is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. It has been the world's largest furniture retailer since at least 2008
•
•
•
STRENGTHS
The biggest strength that IKEA has is its clear vision, which is to add value to its customers irrespective of the market conditions. This has translated into an articulate and well-defined business strategy and an approach to retailing, which is pioneering in its simplicity and deadly in its targeting of competitors and effective in its positioning. Another key strength of the company is its clear concept which translates into an array of products that can be assembled by the customers themselves leading to humungous cost reductions which are then passed on to the customers. With its single-minded focus on cost leadership, IKEA has emerged as the world’s leading retailer of furniture. IKEA measures its strengths using the metrics provided by the KPIs or the Key Performance Indicators that include increased use of renewable materials, smarter use of raw materials, establishing and maintaining long-term relationships with suppliers and leveraging the efficiencies and the synergies from the economies of scale.
Customer Profile Millennials, Gen X and Baby Boomers Younger couples Younger families
IKEA'S Business idea is to offer a wide range of well design functional home furnishing products at a low price. The targ market is very broad. They are aiming to appeal to people of ages, sexes, geographic locations, all who have one thing in common: Price preference.
PRODUCT LIST Something Beautiful Affordable Price Good Quality Unique as me
TOTAL: 498.81 BUDGET: 500.00 AVAILABLE: 1.19
BOUTIQUE LAUNCH: CRUISE SHIP BRAND ANALYSIS (Cruise Ship).
2
BOUTIQUE LAUNCH: ROYAL CARIBBEAN BRAND ANALYSIS (Cruise Ship). • Brand Overview/History • Market Size • Brand Positioning (6 Other Ships - Price vs Quality) • Competitor analysis: SWOT (2 Other Ships) CUSTOMER/TREND RESEARCH • 3 Types of customers the brand attracts • 2 Micro trends and 1 Macro trend MERCHANDISING • Pricing Strategy (Tiers) • Comparative shopping (4 brands per category) • Product / Linesheet (20 + Include wholesale and retail price). BUYING PLAN • Sales Forecast (6 Months) • Assortment Plan • Budget
Brand Analysis (Cruise Ship)
Brand Overview/History Royal Caribbean International (RCI), also known by its former name Royal Caribbean Cruise Line, is a cruise line brand founded in Norway and based in Miami, Florida. Royal Caribbean Cruise Line was founded in 1968 by three Norwegian shipping companies: Anders Wilhelmsen & Company, I.M. Skaugen & Company, and Gotaas Larsen. It is one of the largest cruise lines in the world; in 2018, Royal Caribbean International controlled 19.2% of the worldwide cruise market by passengers and 14.0% by revenue. It also operates many of the world's largest ships; as of May 2018, the line operates twenty-five ships, including the four largest ships in the world, and has six additional ships on order.
Empress
BRAND OVERVIEW Voyager
Sovereign Freedom Oasis Class
Vision Quantum Radiance
MARKET SIZE
College Students Youth People
Class and type: Oasis-class cruise ship
Symphony of the Seas measures 361.011 meters (1,184.42 ft) in length and has a gross tonnage of 228,081 across 18 decks. She is able to accommodate 5,518 passengers at double occupancy up to a maximum capacity of 6,680 passengers, as well as a 2,200-person crew.
Traditional families Special Occasions
Market Map
HIGH PRICE $729 to $1000 up $942
$764 $490 to $ 1000 up
LOW QUALITY $410 to $910 $379 to $529
$150 to $400 LOW PRICE
HIGH QUALITY
Cruise Company
Brand Positioning
Destination: Bahamas
Price
Quality
(4 days/per person) $150 to $400
Medium
(4 days/per person) 379 to 529
Medium/High
(4 days/per person) $410 to 910
Medium/High
(4 days/per person) $490 to $ 1000 up
High
(4 days/per person) $764
High/Premium
(4 days/per person) $942
High/Premium
(4 days/per person) $729 to $1000 up
Premium
Competitor Analysis
BUSINESS MODEL
Carnival Cruise Line is an international cruise line with headquarters in Doral, Florida. Its logo is the funnel like the funnels found on their ships, with red, white and blue colors. The funnels are ironically shaped like a whale's tail. Currently, Carnival is the largest cruise line in the world, based on passengers carried annually, annual revenue, and total number of ships in fleet.
Customer Profile
Strengths Global Presence Strong Consumer Demand Diverse Staff Tons of entertainment on aboard all fun ships
Millennials, Gen X and Baby Boomers Young couples Young families Younger/older travelers take the cruise to scape reality and indulge in relaxation. Overall, when travelers sought out vacations options, a cruise is most attractive for entertainment, food, and sightseeing at different destination for the all-inclusive cost.
BUSINESS MODEL
Norwegian Cruise Line (NCL), also known in short as Norwegian, is a cruise line founded in 1966 and based in the United States. It is the third-largest cruise line in the world, controlling approximately 8.7% of the total worldwide share of the cruise market by passengers as of 2018.[1] It is wholly owned by parent company Norwegian Cruise Line Holdings.
Customer Profile
Strengths Strong brand recognition Market Leadership Position Wide geographic presence Track record of innovation
Millennials, Gen X and Baby Boomers Young couples Families
Norwegian cruise lines is a well rounded cruise line, but definitely caters to a younger and family oriented crowd. You will also find lots of groups on Norwegian cruises. Depending on the time of the year, you may find more families or younger solo cruisers. A typical Norwegian ship has bars, nightclubs and lounges, so if you’re looking to meet people under 30, Norwegian would be ideal.
CUSTOMER PROFILE
TRADITIONAL FAMILIES
Young parents, age range between 30-40
Vegan (Plant Base) lovers
Professionals, middle class, living in big cities who choose for vacation destinations paradise places with pristine waters.
Diurnals for work and exercise
Healthy life style
Nocturnals for fun, rest and friends gatherings.
Youth People: Young couples age range 25-35, Urban professionals, seeking for escapades and time to relax and unwind. Income 150,000. They love spend time with friends. Healthy life style Yoga Lovers and meditation Outdoor sport lovers
College Students: Spring Breakers Vacationist looking for endless fun and the challenge and irreverence of experiencing diverse paradise places. Enthusiast of healthy life style, sports and cardio activities Vegan/Vegetarian Conscious of global warming implications Environmentalists by nature
MICRO & MACRO TRENDS
SUSTAINABILITY
MACRO TREND
Comparative Shopping Analysis
Retailer: Product:
Description:
Price: Size: Color:
Zingara
Prints bandeau converts to bralette with detachable sleeves
$ 110
Lululemon
Understated bikini briefs in Yellowlemon with a contemporary low-rise cut. Adjustable side-ties ensure a formflattering fit
$ 128
Mara Hoffman
A bright, watermelon swimsuit cut with a sharp, striking silhouette. The deep, plunging neckline stops just short of the waist for a supremely sensual look.
$ 210
La Perla
These exquisite Brazilian bikini briefs in white have been cut to flaunt and enhance the figure. Detailed with a over sleeves, they are exemplary of the exquisite craftsmanship La Perla is famed for.
$ 425
30-40
2-12
4-12
32-40
Prints
Yellow-lemon
Watermelon
Beige
Retailer: Product
6 Shore Road
Emma Pake
120% Lino
Kisuii
Description
Airy, soft woven cotton dress, Trimmed with stretchy elastic smocking at the sides and a tie at the back for a sure fit.
Daria striped off-theshoulder mini dress
LAURIER LINEN DRESS
Estela Tiered Maxi Cover Up
Price Size Color
$310
$370
$429
$500
S-M-L-XL
S-M-L-XL
S-M-L-XL
S-M-L-XL
White
Red-Cream
Navi
White
Retailer: Product
Melissa
Steve Madden
Tory Burch
Ferragamo
Description
Harmonic Bow III Thong Sandals
Steven by Steve Madden's Greece sandals are steeped in modern style with cutouts and a cultured slip-on profile.
A breezy, cleanly styled flip-flop features a bold logo cutout across the instep.
Farelia Jelly Thong Sandals
Price
$90
$110
$198
$279
Size Color
4-11
4-11
4-12
5-9
Black, Metal pink
Black, White, Nude, Leather
Bleach
Negro
Retailer:
Ray-ban
Versace
Prada
Gucci
Description
Ray-Ban RB3589 Black Metal - Grey Lenses
Versace Women Sunglasses Gold/Brown Metal - Non-Polarized 40mm
PRADA 17SS ROUND SUNGLASSES
Gucci Women's Square Sunglasses, 57mm
Price:
$125
$245
$279
$320
Color:
Black-Gold
Gold
Black-Gold
Black
Product
Pricing Strategy
Dresses
Bikinis
Sandals
Sunglasses
Product Assortment // Cruise Ship Dresses SS.2020
4056 4020 4090 4030 4079 Sandals SS.2020
302012 302034 302050 302092 302084
Tropical Terra Desert Soul Free Spirit Lover Temper Unique Essence
Linen Beige Heart Linen White Soul Linen Navi Spirit Linen White Temper Linen stripes Essence
Product Assortment // Cruise Ship Swimwear SS.2020
3010 3045 3078 3089 3095
Cotton New York Linen Chicago Linen Palm Springs Cotton Los Angeles Cotton Miami Sunglasses SS.2020
100124 100243 100564 100102 100304
Amazonas Yellowstone Atacama Ocean Cuzco
Budget
BOA-Boutique For Our buying plan, we chose to focus on women’s swimwear with sustainable products, due to its recent popularity. Trendy sunglasses ,Comfortable sandals, bikinis and dresses with sustainable fabrics. Kipping focus on the environment
Classification
% Total
$ Purchases
Sunglasses
30%
$450,000
Sandals
20%
$300,00
Bikinis
30%
$450,000
Dresses
20%
$300,000
Total: 100%
Total: $1,500,000
Assortment Plan
For our Assortment Plan, we focus on bringing in a new range of designers mixed with some of the new popular trends. Our price points are focused mainly in the $200.00 to $300.00 and over $500.00 and our sizing is focused on XS and Medium. We chose to highlight the most recent trends to women’s swimwear within our assortment by buying Organic Cotton, Linen and sustainable materials. Sizes
% Total
$ Purchases
XS
20%
$150,000
S
30%
$225.000
M
30%
$225,000
L
10%
$75,000
XL
10%
$75,000
Total: 100%
Total: 750,000
Price Range
Total
Total
150 and Under
20%
$300,000
$150 -$200
15%
$225,000
$200-$300
30%
$450,000
$300-$400
25%
$375,00
$500 and up
10%
$150,000
Total: 100%
Total: $1,500,000
Planned Purchases, Retail $1,500,000 Average Retail Price $200.00-$300.00
Sales Forecast For Our buying plan, we chose to focus on women’s swimwear with sustainable products, due to its recent popularity. We’ve selected higher percentages and turnovers in the beginning of the season because that is when a good portion of the market will purchase swimwear.
Spring 2019 BOA-Boutique March
April
May
June
July
August
Total
Planned Net Sales
$240,000
$260,000
$250,000
$270,000
$280,000
$200,000
$1,500,000
Est. Net Sales
$200,000
$230,000
$220,000
$250,000
$230,000
$170,000
$1,300,000
BOM
$280,000
$275,00
$240,000
$280,000
$300,000
$210,00
$1,585.000
EOM
$40,000
$30,000
$30,000
$20,000
$50,000
$30,000
$200,000
Reductions
$550
$680
$710
$580
$650
$700
$3,870
Retail Purchases
$84,000
$82,500
$72,000
$84,000
$90,000
$63,000
$475,500
Cost Purchases
$21,000
$20,625
$18,000
$21,000
$22,500
$15.750
$118,875
FASHION MARKETING: BRAND LAUNCH NICK BRAND SUMMARY
3
FASHION MARKETING: NICK BRAND LAUNCH BRAND SUMMARY • Designer Profile/Summary • Customer Research • Competitor Analysis and Market Map PRODUCT • Logo Design • Packaging and Branding • Lookbook + Linesheet (10-15 pcs.) PRICE • Pricing Strategy • Cost Sheet (1 Garment) PLACE • Top 5 Stores or Showrooms (EC: Buyer name and Contact) • Distribution Strategy PROMOTION • Ad Campaign • Digital Media Layout (Website and Instagram) • Media Strategy (channels, timeline, and brand ambassadors) • Launch Event Concept and Invitation • Launch Event Budget
NICK
FASHION MARKETING BRAND LAUNCH
NICHOLAS GARCIA DESIGNER Twenty-years-old Miami designer Nicholas Garcia, an alumnus with National Arts Foundation carries an AA in Fashion Design with Miami Fashion Institute. Nichola's comfort relies on the way that design field merges art with utility. For Nicholas, creating artistic expressions while performing a function, is fundamental. It's on his interest very reduced forms by reducing elements until you only have what is necessary. He likes analog sort of aesthetic so what is done by hand is usually superior. Nicholas Garcia's garments are inspired by Brancusi and Memphis Design
CUSTOMER PROFILE She is between 25-40 years old Social Media savvy She lives in big cities like Miami, NY, Chicago or LA Well educated Income between 75k to 100k Avant garde fashion style She loves going to fashion events, museums and fashion shows.
Competitor analysis
Business Model Yohji Yamamoto is known for the avant-garde spirit of his clothing, His signature oversized silhouettes in black often feature drapery in varying textures.
Customer Profile Strengths
Both women and men aged 20 to 45
World wide present
Made for people who are art driven rather than worrying about the next trend in fashion
High quality products Offers full rage of merchandise Outstanding marketing strategy
Sophisticated and classy People who take part in physical fitness and activities.
Business Model Balanced between tradition and modernity, harmony and contradiction, the Dice Kayek brand has over the last two decades become synonymous with the finest creativity, couture and craftsmanship. The Dice Kayek philosophy transcends fashion, celebrating the architecture and aesthetic of each piece through its form, structure, detail and silhouette.
Strengths High quality products A Paris-based high fashion brand Global Presence E-commerce
Customer Profile We never target a certain demographic or region when creating our collections. This is the secret to success for any brand. It would be very difficult to make different collections for Europe and the Middle East, but some brands are forced to go down that road.
Business Model
Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring. The brand is currently offered in over 300 leading department store and specialty boutique doors across 40 countries and through 31 directly operated flagship stores in New York, London, Milan, Tokyo, Hong Kong, China, Singapore and South Korea.
Strengths High quality and unique products A NY City-based high fashion brand Global Presence Sustainable Cool Wool-certified garments
Customer Analysis
Place: In the city Age: 25-45 Primarily Male, single, all races are welcome Professional college educated Average Income: Over 100k
What customer values: Self-esteem, and fashion. Very loyal as Thom Browne is a unique brand that many people are attracted to.
Market Map
HIGH PRICE
$1000 and up
$900 and up $600 and Up
LOW QUALITY
$300-$500
LOW PRICE
HIGH QUALITY
Logo Design
NICK
The chevron is a unifying subject that connects the two sources of inspiration for this collection ( the street and tailoring). On the street, it appears in the street signs and on the tire marks. In the tailoring, it appears on pad stitching and the twill tape used for the label.
1
3
2
1)Price Tag 2)Shopping Bag 3)Gift Box
Lookbook and Linesheet
Upcoming Collection Fall-Winter 2019
“Construction” NICK
Construction is an integral part of the architecture of Miami Our skyline consist of cranes and traffic cones are almost permanent fixtures on our streets. This collection aims to merge this aesthetic with one of tailoring to create an intersection between a traditionally aristocratic form of dress with one of the road.
Nick by Nick Garcia 540 NW 60th CT Miami, FL. 33126 garciamnicholas@mail.com (305) 877-2020
A0004 Overpass train Rayon S-M-L
A1004 Underpass dress Cotton S-M-L
Fall-Winter 2019 October - December
NICK
A1009 Barricade Pants Wool, Rayon S-M-L
A0007 Deconstructed coat Cotton S-M-L
A0008 Lane Coat Wool, Rayon S-M-L
Nick by Nick Garcia 540 NW 60th CT Miami, FL. 33126 garciamnicholas@mail.com (305) 877-2020
A1008 Lane Pants Poplin S-M-L
A0009 Skid Coat Wool, Rayon S-M-L
NICK
A1006 Pullover dress Cotton S-M-L
Fall-Winter 2019 October - December
A0005 Overpass Maxi dress Cotton S-M-L
A1007 High-waisted trousers Poplin S-M-L
PRICING STRATEGY
Absolute
Aspirational
Accessible Luxury
Premium
Mass-Market
Cost Sheet
FAB 1
YDG
Cost Per YD
DESCRIPTONS
TOTAL
7
$8.00
Rayon
$56.00
10
$2.00
Pongee
$20.00
FAB 2 LINING TOTAL FAB
$76.00
TRIM 1
5
$2.00
Twill Tape
$10.00
TRIM 2
1
$1.00
Horse hair braid
$1.00
TRIM 3
1
$.50C
Extra large Zipper
$2.50
1
$.10c
Nick label
$.10c
OTHER HANGERS, BAGS, TAGS TOTAL TRIM
A0004 Overpass train Dress Rayon S-M-L
$13.60
CUTTING
$1.00
LABOR
$6.50
LOAD
$1.00
TOTAL LABOR
$8.50
TOTAL COST
$98.10
SELLING PRICE
$300
RETAIL PRICE
$800
B2C / Companies Buyers Information
Saks Fifth Avenue is an American chain of luxury department stores owned by the oldest commercial corporation in North America, the Hudson's Bay Company. Its main flagship store is located on Fifth Avenue in Midtown Manhattan, New York City.
Bloomingdale's Inc. is an American department store chain; it was founded by Joseph B. and Lyman Bloomingdale in 1861As of February, 2019, there are 35 full-line stores, 3 home, clearance and specialty stores and 17 outlet stores with the Bloomingdale's nameplate in operation throughout USA
Unlike many of its departmentstore contemporaries, Neiman Marcus is still in operation today under the original name and is still headquartered in the city where it began. ... The company operates 42 Neiman Marcus stores across USA and two Bergdorf Goodman stores, in Manhattan.
The Webster is a luxury multi-brand fashion house operating five physical boutiques in the U.S. and an online store. The multi-brand boutique sells a curated selection of designer brands
The Miami Design District is a creative neighborhood and shopping destination dedicated to innovate fashion, design, art, architecture and dining.
Distribution Strategy (B2C) E-COMMERCE
Consumers spent $517.36 billion online with U.S. merchants in 2018, up 15.0% from $449.88 billion spent the year prior, according to a new Internet Retailer analysis of industry data and historical U.S. Commerce Department figures. That’s a slight slowdown from 2017, when online sales grew 15.6% year over year, according to Commerce Department figures
Other Channels
DAILY SOCIAL MEDIA – FACEBOOK, INSTAGRAM, TWITTER, LINKEDIN, PINTEREST SOCIAL MEDIA RE-QUEUE SEO BLOG POSTS EMAIL MARKETING - NEWSLETTER & SALES EMAIL SEO INTERNAL LINKING ADVERTISING FACEBOOOK/INSTAGRAM ENGAGEMENT - INSTAGRAM YOUTUBE MANAGEMENT ADVERTISING - GOOGLE
BRICK-AND-MORTAR
LOCAL UPSCALE MIAMI FASHION STORES & BOUTIQUES Miami’s new luxury destination brings together the biggest names and most exciting trendsetters in the worlds of fashion, dining, and art. The fashion designers at the District feature a spectacular array of clothing and accessories. From the sophisticated ladies apparel that is a hallmark of Emilio Pucci to the premium accessories at Christian Louboutin Men’s Boutique, the Miami Design District has something for every shopper.
Brick and mortar refers to a physical presence of an organization or business in a building or other structure. The term brick-and-mortar business is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerce businesses in the 2000s, brick-and-mortar businesses are companies that have a physical presence (e.g., a retail shop in a building) and offer face-to-face customer experiences.
AD CAMPAING
http://bgochoa.wixsite.com/nick
NickDesing
The Instagram Platform
Nick Garcia The official Instagram of NickDesing/// Fallow Nick’s personal account for more Photos #NickFall2019
Downlow the App
The InstaStory Stream and Emojis
Target Media International Magazines Fashion blogs and Influencers Art, Design and Deco Magazine Vogue is a fashion and lifestyle magazine covering many topics including fashion, beauty, culture, living, and runway. Vogue began as a weekly newspaper in 1892 in the USA, before becoming a monthly publication years later.
Harper's Bazaar is an American women's fashion magazine, first published in 1867. Harper's Bazaar is published by Hearst and considers itself to be the style resource for "women who are the first to buy the best, from casual to couture".
Get the scoop on Miami style, happenings, VIPs, must-sees, clubs, events and the hottest entertainment options under the sun.
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TimeLine / NICK 2019-20
2019 BRAND ACTIONS
PRESS FEATURES
2020 BRAND ACTIONS
PRESS FEATURES
JAN
ICAM museum
Invitation
Meet and Greet
Social Event
FEB
Intouch with Nick
Social Event
London Fashion Week
Online Coverage
MAR
Meeting with Nick
Formal invitation
Russia VIP Event
VIP Coverage
APR Miami Fashion Week
Coverage invitation
Launch of Summer C.
Media coveragre
MAY
VIP Interview
Nikki beach Cocktail
JUN Meet and greet JULY Nick Tailoring
Online Coverage
AUG
Set of virtual mapping
SEP
NY fashion week
VIP Coverage
OCT
Louvre Paris Museum
Formal Invitation
NOV Launch of Holliday S. DEC Holidays
Holidays
The Budget Nick Budget Summery Date:
Tuesday, 30 April 2019
FASHION SHOW Description
Estimated Cost
Décor
10,000
Photo and Video Stream
6,000
Light, Sound and Digital Setup
5,000
Venue Management
7,000
Staff and Participants
5,000
Thank you package and Invitation
2,000
Influencers and Celebrities
10,000
Bar and Appetizers
5,000
Total:
50,000