Mycotoo brochure 2019

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2018 EMMY Award

for Outstanding Creative Achievement in Interactive Media within a Scripted Series

2018 CLIO Gold & Silver Award for Branded Content & Branded Entertainment

2018 Cannes Lion Gold Award for Outdoor Immersive Experience

90,000 SQUARE FT.





Mycotoo is an award-winning experience design company, ranked #11 in the “Top Media Company” category by Inc. 500 magazine. Our collaborative process fosters strong creativity, production management and execution of acclaimed, immersive experiences worldwide. Our signature approach always starts with defining “The Why” in creating authentic experiences that stay true to your vision. We work with retail property owners, developers, brands, studios, architectural groups and municipalities to provide entertainment strategy, design, production and management solutions for experiences of different scales. Our approach balances creativity with concentrated business acumen to successfully develop and execute immersive and entertaining experiences that are feasible, profitable and most of all…unique! Cohen Entertainment District Masterplan, City of El Paso, TX

In partnership with The American Red Cross, HBO brought in Giant Spoon and Mycotoo to help bring Game of Thrones to life at SXSW in advance of the show’s final season. Mycotoo’s scope included directing, scripting, casting, costumes, dialect coaching, stunt coordination, site supervision and administration in collaboration with Giant Spoon and other members of the team, including William Kempster, who scored 30 minutes of oratorio based on the music from the show. (More at BLEED FOR THE THRONE:

3,000+ Blood Drives in Different Countries

350,000 + U.S. Blood Donations

+12% Increase in U.S. Blood Donations

Q Entertainment Center (1st Column), Morehead Planetarium Science Museum (2nd Column), Bollywood Parks (3rd Column), Motiongate (4th Column)

Mycotoo’s team of award-winning storytellers bring passion, enthusiasm and seasoned expertise to creating themed entertainment, film, television, theatre, interactive design, museums and live events.

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Entertainment Strategy & Master Planning


Brand Activations


Museums & Exhibits

Theme Parks & Attractions

Entertainment Centers

1. Bollywood Parks, 2. DreamWorks Animation Zone, Motiongate, 3. Lionsgate Entertainment City, 4. HBO’s SXSWestworld, 5. Elsinore Valley Municipality Water District Lobby, 6. Chill’s Alice in Winterland, 7. The Queen Mary’s Dark Harbor.


Seasonal Events


Live Shows

Happy Time Murder’s “The Inkhole” (1st Column), Universal Studios Hollywood Lunar New Year (2nd Column), WB Horror Made Here (3rd Column), Universal Studios Hollywood DreamWorks Theatre Featuring Kung Fu Panda (4th Column)

Mycotoo builds strategic relationships in a variety of projects in entertainment, agriculture and sports & leisure. Our expertise in strategic planning and experience design helps our partners craft, execute and expand their vision to new markets.


MY-CULTIVER is a collaborative partnership that integrates food and plant science with world-class experience design to offer tangible solutions to today’s industrial and agricultural challenges. This joint venture is centered on the entire culture of food: Activating how to yield superior food product, Educating on how to improve systems to provide better food, and Celebrating the harvested food. (More at


BROADWAY WORLD Located in the heart of Times Square, takes visitors behind the curtain to a magical place where Broadway’s shows, stories, music and lyrics, characters, designs, performers, creators and community can be experienced for generations. A 35,000 sq ft themed destination, Broadway World is Broadway’s only museum, cafe, merchandise emporium, and immersive attraction location in the world.


URBAN LEGACIES is developing an exciting new destination, sports, entertainment and lifestyle experience for key international markets worldwide. Specifically responding to changing consumer demand for more experiential and interactive leisure, this indoor adventure conept is designed as a modern, vibrant leisure anchor that can help drive substantial footfall for large scale, mixed use developments, retail-leisure destinations, integrated tourism resorts and urban regeneration projects. (More at


MOD_Museum of Dance is a broadway show, meets a museum, meets immersive theatre, meets a dance class where you burn calories and learn new moves.

As the first-ever immersive museum of dance that allows guests to explore the 20th century through the footsteps of America’s most radical art form, MOD unites award winning creatives and investors. Mycotoo’s David Wally serves as the Director and joins a founding team who’s track record investments include Daybreaker, Thinx and winning performers on Glee, American Horror Broadway.

of Immersive, of successful Tony awardStory and on

Mycotoo is proud to be partner on this dynamic production, set to open in 2020.

Raptor Encounter & Jurassic World Grand Opening, Universal Studios Hollywood

Mycotoo is currently developing original, fully immersive entertainment experiences that are scalable, repeatable and catered to regional markets world-wide. These franchises include exciting and immersive experiences that are modular, scalable and feasible.


THE FAMILY ROOM™ offers 25,000 to 30,000 square feet of casually “zoned” play and relaxation space, ideal for a two hour stay. It fills a gap in the market by leading with family and landing in an aesthetic tone that appeals to kids without feeling too childish and appeals to adults without leaning into “party hard” maturity. Plain and simple, The Family Room is where people go to spend time together, enjoy a meal and share an experience.


HAMELIN™ is a new horror experience: a classic fairytale inspired by the legendary tale of the Pied Piper...with a deadly new twist. The Hamelin franchise taps into the horror market. This annual Halloween event, to be performed over 20+ nights every October, features fully themed environments, area entertainment, walk around characters, a VIP scare lounge and the ultimate “choose your haunt” super maze. Hamelin’s business model is built as a scalable franchise with expansion into film, graphic novels, video games and consumer products.


SNOWPLAY: Crystal Hollow™ is a scalable retail, dining and snow-based entertainment development. It features a wide variety of repeatable experiences and attractions for the whole family. This gated park includes 13 themed areas, designed to cater to different interests. With repeatable guest experiences as the ultimate goal, SNOWPLAY: Crystal Hollow offers flexibility in programming and integration into key markets worldwide.


HASBRO IMAGINATION CENTER.™ Discover a family entertainment center dedicated to the unlimited possibilities of play.

Mycotoo, in collaboration with Hasbro, has developed a new indoor entertainment experience that is designed to unleash the creativity of the next generation of innovators, inventors, and artists. Introducing: Hasbro’s Imagination Center, that features meaningful experiences of imaginative and creative play that encourage discovery and exploration in a dynamic, immersive environment. This 5,000 sq meter experience is scalable and serves as an entertainment anchor for retail properties and mixed use developments. It features over 20 unique and creative play-based attractions inspired by Hasbro properties including Monopoly, Play-Doh, Mr. Potato Head, FurReal, Tinker Toys and Spirograph.


e know how to get things done! Mycotoo’s signature appeal consists of our strong commitment to developing brands from a story-driven perspective, and our track record of delivering on that vision. We work seamlessly with architectural groups, operators, engineering firms and general contractors to ensure timely execution. Simply put: We serve as the Entertainment Producers for our partners. Here’s how we deliver:





Creative Direction

Talent Management


Brand Development

Project Management




Design & Production

Client Representation


Master Planning

Strategic Planning


170,000+ VISITORS in OCTOBER ALONE (2019)

The Queen Mary’s Dark Harbor

“One of the best haunts of 2018. The collective impact of the swarm of artistry, effort, and talent create an impressive environment with depth, humor, and personality” -

WHAT OTHERS SAY ABOUT US... “Mycotoo demonstrates an ability to balance creative design strategy and program development with our business goals. They are great collaborators.” - Jenefer BROWN, SVP, Global Live and Location Based Entertainment Lionsgate (Studio) “The stellar team at Mycotoo is that most rare combination of wildly innovative creativity, steadfast project management, along with strong business insight, ever with an eye to a smooth production and sustainable ongoing operation. From day one, they came to the table with an expert lineup, already fluent in our brand, ready to tackle the unique challenges before them. This kind of collaboration is altogether exceptional and made for a phenomenal experience.” - Zane JENSCH, Sr. Creative Director Universal Creative (Theme Park) “Mycotoo’s creative and talent direction supported our team in the delivery of some of the most ‘buzzed’ about brand experiences that the marketing industry has seen to this day. We have great confidence in Mycotoo’s aptitude to staff their project teams with the skilled leadership and resources required to meet project demands and deliver exceptional results. Mycotoo remains one of our go-to, trusted experience development partners.” - Marc SIMONS, Co-Founder Giant Spoon (Marketing Agency) “The folks at Mycotoo think outside the box, provide realistic solutions and truly are team players..” - Sam RODRIGUEZ, City Engineer City of El Paso, TX (Municipality) “It is important that a design group understand how to balance guest experience and attraction design with the needs of the operators (circulation, maintenance, personal management, staff training, etc). Mycotoo understands that balance of budget and schedule...and have a strong track record of delivering.” - Brian MACHAMER, SVP Theme Parks and Tenancy Resorts World Genting (Developer) “I am a fan of Mycotoo because they are a strong blend of creativity and organization. It’s one thing to develop Innovative ideas, but Mycotoo has the ability to turn great concepts into memorable experiences.” - Scott STERNER, Director of Entertainment & Events Six Flags Entertainment (Amusement Park) LEARN MORE ABOUT OUR TEAM AT WWW.MYCOTOO.COM



ycotoo’s team consists of seasoned professionals who are passionate storytellers, show directors, writers, artists, producers, architects, engineers, technical designers and producers. We combine strong conceptual thinking with high quality experiential design ranging from strategy and master planning to interactive, immersive, and theatrical events. We love what we do!

™ Bethesda’s Fallout 76, E3 (TOP LEFT), Stitch Fix Red Carpet Experience (TOP RIGHT), Warner Bros. Horror Made Here (BOTTOM LEFT), The Luxury House by SPG AMEX (BOTTOM RIGHT)


Europe Office: Carrer de Bailen 11, Baixos 08010 Barcelona +1 (34) 6550-55860 -

USA Office: 776 East Green Street, Suite 200 Pasadena, CA 91101 +1 (626) 395-7624

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