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Nov. 2022 | Vol. 09 Iss. 11
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BOYD PETERSEN NAMED PRESIDENT OF THE SOUTH JORDAN CHAMBER OF COMMERCE
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By Rachel Aubrey | r.aubrey@mycityjournals.com
B
eginning July 1, Boyd Petersen became the president and CEO of the South Jordan Chamber of Commerce. Despite the City of South Jordan pledging its financial support to nearby South Valley Chamber in May of this year, the South Jordan Chamber board voted to remain open due to overwhelming response from chamber members. Once that decision was made, a survey was then sent out in early June asking chamber members what they wanted out of their chamber, what things were working for them and what things were not. With the responses collected, the board again met to begin the process of reinventing the South Jordan chamber. It was then that Petersen was asked to be president. “I’ve been on chambers for a lot of years,” Petersen said. Previously a full-time position, Petersen balances his part-time work as chamber president with running his own
Boyd Petersen brings 16 years of experience to the South Jordan Chamber of Commerce as its new president and CEO (Courtesy of Boyd Petersen).
small business, BP Media. One of the components of his business is helping other business utilize digital strategies, including social media use. While some owners feel that social media is a waste of time and money, Petersen hopes to change that mindset by showing owners how to make social media work for them in appropriate ways. “My goal has been, since owning the newspaper [many years ago], to help small businesses grow,” said Petersen. “It doesn’t matter if you’re brand new in business or have been in business [many] years, I want to help you.” One important take away from the June survey was the need for more and varied networking opportunities. Previously held during the lunch hour, many chamber members asked that opportunities for networking be varied throughout different times of the day, allowing for more members to attend, especially restaurant owners whose lunch time hours are typically the busiest. In addition to more networking,
there were requests for various types of training. The chamber offers mini and full Mastermind programs, where business owners act as mentors in a peer-topeer format, helping each other find solutions and offering advice. “We got a lot of cool things going now,” Petersen said. One such business owner has felt the support from the chamber over the years. Wagner Ribeiro, owner of Tushar Brazil-
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