May 2020 | Vol. 30 Iss. 05 factory seconds blowout!
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BUSINESS BLITZ TO BOOST LOCAL BUSINESSES DURING PANDEMIC By Stephanie Yrungaray | s.yrungaray@mycityjournals.com
R
iverton businesses suffering from the effects of the coronavirus and residents trying to save money are both getting a boost from the city government. City leaders are sponsoring a “Business Blitz” event where local commercial businesses that registered will have a sign designed, printed and displayed at Riverton City Park from May 1 to May 8. Each company has to offer some discount, coupon or another offer to participate in the event. The Business Blitz offers much-needed publicity to struggling local businesses and great deals for residents. “The idea came as a result of initially thinking what else can we do as a city to try and promote local business at this time,” said Mayor Trent Staggs. “I was thinking about a Christmas event where people drive around the park and see placards and lights, and I thought why not extend something like that to the business community? I talked about the concept with our parks director and communications team, and they helped refine it to this end result.” Local sign printing company TLC Signs is printing and donating 50 4-foot-by-8-foot signs for the event. “Ever since coronavirus hit the fan, we’ve been talking about how we can help other businesses,” said Brent Clawson, co-owner of TLC Signs. “We’ve been doing well over the past few years, and we want to give back to help other businesses who might be in a more difficult situation. This opportunity came up, and we wanted to give back to our community.” Sean Wilson, owner of the Riverton Jazzercise location, had to close her fitness studio as a result of the state health mandate. She was excited about the opportunity to promote her business with a free 30-day trial offer at the Business Blitz. “I think it is a phenomenal idea,” Wilson said of the blitz. “When Riverton city businesses do well the city does well, and then residents are happy to be here.’ Letters and emails were sent out to around 450 commercial businesses registered in Riverton, and 117 took advantage of this free event. In addition, Riverton city leaders added extra incentives for residents driving through the business blitz. “We wanted something fun for families, and we had lots of Easter eggs from our cancelled Easter egg hunt,” said Casey Saxton, Riverton director of communications. “We are elevating
a large container, and people driving through can guess how many eggs are in the container for a chance to win.” Staggs also offered up his unused travel allowance to purchase “thousands of dollars” in gift cards from participating businesses to give away during the business blitz. “Because of COVID-19, we weren’t able to use any of that travel budget, and I thought what better use than to try to support local businesses right now. We are paying for gift cards from that line item in the budget. We want our residents to be able to redeem and support those businesses and help them capture as much revenue now as they possibly can to help them through his period.” The Business Blitz will be available to drive through from May 1 through May 8 at Riverton City Park. Residents are invited to take pictures and support local businesses by taking advantage of their special deals. “It should be safe event,” Saxton said. “People will stay in their cars and drive through, so there will be no human-to-human contact.”l
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