Millcreek City Journal OCT 2019

Page 1

October 2019 | Vol. 01 Iss. 10

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HOW RUBYSNAP’S OWNER WENT FROM ARCHITECTURE TO BAKING By Hannah LaFond | h.lafond@mycityjournals.com

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ubySnap may now be a Utah’s favorite, but for many years it was just a daydream. Before she opened her now successful bakery, Millcreek local Tami Steggell worked as an architectural designer with a passion for cycling. How do you go from bicycles to cookies? Well, for Steggell it was a fairly natural progression. Even while she was seriously training, she always had a love for sweets and baked goods. “I always called myself the chubby athlete. Because I would try to eat really clean during the week for training. I started creating treats that were worthy of my free days,” Steggelll said. Instead of buying baked goods she didn’t find satisfying, she began developing her own recipes to satisfy her sweet tooth. This also helped her as an architectural designer. She would often make cookies to help build up a relationship with her clients. But after Sept. 11, 2001, the architecture industry suffered quite a bit and it became harder for Steggell to support her family in the career she’d had for years. She decided to take a chance and see if the public liked her recipes as much as she and her clients had. Steggell credits her landlord for being a big support when she started out. Before she took the final leap to open her bakery, her landlord caught her peeking in the window of his building, which would eventually become RubySnap. When he asked if she wanted to rent the building she said, “No, I’m just daydreaming and daydreaming is free.” But he said he wanted to help with that dream and gave her the first three months on the building for free.

Tami Steggell, the founder of RubySnap, at her bakery on 770 South 300 West in Salt Lake City. (Provided by Tami Steggell/RubySnap)

She didn’t want to go into debt, so she cashed out $ 10,000, which was all her savings, and used that as her starting point, rather than taking out a loan. It turned out the public did love her recipes, and RubySnap took off right away, growing 40% each year for the first 10 years. “I feel like Utah is a really good breeding ground for

helping one another. I found that other small business owners weren’t competitive with you, they were supportive,” Steggell said. Now she tries to support other budding entrepreneurs the way she was. And she also strives to give back to the community that has supported her through RubySnap’s donation program. Continued page 24

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Millcreek City Journal OCT 2019 by The City Journals - Issuu