December 2019 | Vol. 16 Iss. 12
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HOW LOCAL VETERANS TAKE CARE OF THEIR OWN THROUGH BUSINESS AND CHARITY By Joshua Wood | joshw@mycityjournals.com
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ottonwood Heights entrepreneur Carl Churchill decided to use his business to serve the local community and to help his fellow veterans. In addition to supporting local charities, Alpha Coffee has sent over 17,000 bags of coffee to deployed troops. “I deployed a half dozen times and always drank really crappy coffee,” Churchill said. “So I thought getting some coffee from back home would be a really nice care package.” Churchill and his wife, Lori, started an online coffee distribution company in 2010. As the business gained momentum, they opened their Cottonwood Heights coffee shop in June 2017. The business quickly established itself, which has enabled them to use some of the proceeds to support local organizations that serve veterans. “We love Cottonwood Heights, and we’ve got a very loyal following among locals and we have vets from all over the valley,” Churchill said. “If you’re going to be a business owner, you should use your success to better society, to better your community.” Alpha Coffee has an application process for troops to apply for coffee packages. Thanks to word of mouth among deployed troops, the care packages have become popular. Once they apply online, Alpha Coffee reviews the request and then sends out as many donations as it can afford. Veterans Day and the holidays keep them busy. “Especially this time of year, we call it leaning forward in the foxhole,” Churchill said. “We’re sending out more than we can really afford to because you’ve got Veterans Day, Deployed troops enjoy coffee donated by Alpha Coffee. (Photo courtesy of Carl Churchill) Thanksgiving, Christmas, New Continued page 9
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