October 2021 | Vol. 01 Iss. 08
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QUARANTINE WAS A PIECE OF CAKE FOR THIS 15-YEAR-OLD By Sarah Segovia | The City Journal
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liza Runolfson, who would “prefer a chocolate chip cookie to a piece of cake,” would never have guessed before the pandemic began that she would have started a successful cake-designing business. Eliza had tried making cakes in the past, but they “were not great,” she said. In early 2020, after trying a delicious chocolate cake with chocolate filling from the Lion House restaurant in Salt Lake City, Eliza decided to give baking another go and she made a chocolate cake of her own. After sharing her first cake with her family. Eliza’s mother said, “Eliza, this cake is so good! You should sell these.” Eliza’s company, Bakes by Blondie, was born. “My grandparents were my first customers,” she said. “During quarantine, I got better and better at making cakes. I had plenty of time to practice.” As her sophomore year began in fall of 2020, “I was averaging one to two cake orders a month,” Eliza said. By January 2020, she decided she wanted to try to grow her business, by expanding her social media presence. Since she already had her Instagram @Bakes_by_Blondie, she decided to make a Facebook account under her name where she could promote her business. All of the sudden, “I was getting groceries, designing ideas in my head and baking cakes for two-three orders per week,” Eliza said. To Eliza’s excitement, her business continued to boom. “Over the summer I was making four to five cakes per week,” Eliza and a floral fondant cake she made for a customer. The high Continued page 4 school junior’s business Bakes by Blondie has taken off.
Some of Eliza’s creations. Over the summer she was making four to five cakes a week. Courtesy photos
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