THE INDIAN EXPREESS RECRUITMENT ADVERTISEMENT; TO HIRE THE BEST TALENT FROM BANGALORE Hiring process is a tricky task to undertake. A recruitment program in an ideal sense is the one that attracts a relatively large number of qualified applicants for a particular job vacancy.
HOW ORGANIZATIONS ANNOUNCE THEIR JOB VACANCIES? Though there are many channels through which companies and organizations can announce their job vacancies viz. online websites, etc. but one of the conventional channels that has always been in use to announce a job vacancy is through newspapers. The job ads that are published in newspapers are called recruitment adverts. However, not all recruitment ads are successful in fulfilling their purpose. Many of them either under sell or over sell the company’s brand image thereby calling in inadequate or less-skilled entries of applicants for a particular job role. THE CORRECT WAY OF ADVERTISING A JOB VACANCY THROUGH NEWSPAPERS A compelling job ad is a must if you are aiming to hire the best talent for your company. Newspapers have a vast readership because people from all walks of life read them. Such adverts are printed on a separate and dedicated page in the newspaper which is meant for ‘Situation Vacant advertisements.’ Latter is a term often used for job ads that are published in news journals. Here are some tips that you can follow to draft an engaging ad copy:
Ensure that your newspaper job ad is not just an advertisement. This means that it should be a well-crafted advert to attract the best-qualified talent. A recruitment ad must be specific, clear and precise. Provide a catchy job title that will hook the readers.