GO MOBILE OR GO HOME
OVERVIEW Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as the first and, sometimes, only screen for engagement. Increasingly, we use mobile phones to search the Web, get news, check email and connect on social networks, even at home. It’s now very likely your brand’s mobile presence will be the first and most common engagement with your audience. Is your mobile strategy up to the task? Consider Instagram’s mobilefirst push in contrast to Facebook’s mobile struggle. To stay connected, your mobile strategy may need to lead your online strategy. OUR OBJECTIVE: To ensure our client’s mobile connection points are optimized for audience engagement, both by providing relevant news and information in a tailored format, and by creating opportunities to build lasting relationships.
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