MEDIA MASTERY & TRAINING MWW CAPABILITIES
The media is a strong influence in our culture and the pressure on executives to tell a compelling story and maximize media opportunities is greater now than it’s ever been. Proactive planning with key messaging can mean the difference between getting the coverage you want and becoming media fodder. At MWW we are experts at shaping strategies to enable your story to unfold in a way that will help you make the most of every interview and support business and reputational goals. OUR CAPABILITIES: MWW has provided media training to some of the biggest names on the Fortune 500 list. Our Media Mastery training will ensure key messages about your business, your brand and your POV are communicated correctly to the media in an effective and direct manner. Our priority is to help executives to become better communicators to control the message and get the quotes you want.
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MEDIA MASTERY will help you to: • Get inside the minds of journalists • Deal with them effectively • Get the story you want by turning media training techniques into positive outcomes • Differentiate your business from other competitors in the marketplace • React quickly and effectively in a breaking news or crisis situation
MEDIA MASTERY & TRAINING
About the Media Trainer
Leslie Linton, Senior Vice President and Media Training Lead at MWW, is a veteran broadcast journalist who has produced hundreds of news stories—along with entire TV programs—over the course of a distinguished broadcast career. Prior to joining MWW, Leslie launched and produced nearly every business news program at CNN. She also has extensive experience producing programming for NBC, CNBC and PBS. During her seven year tenure at MWW, Leslie has consulted with leading clients and achieved major placements on their behalf on shows such as NBC’s “Today,” ABC’s “Good Morning America,” CNN, Fox News Channel, CNBC, MSNBC, PBS’ Nightly Business Report, Bloomberg Television and Fox Business Network.
What To Expect This basic media training schedule offers an understanding of how we approach the training. However, we tailor the rehearsal schedule based on the need of the client. • Introduction to media, understanding interviews • Key elements of how reporters work, what they want and need • Different speaking techniques for broadcast and print journalists • Preparing for specific types of interviews: print in-person, print phoner, TV group in-studio, TV oneon-one, TV remote location, TV tape only, radio, satellite, Web • Key message formation while “on the go” or in crisis
• Strategies for handling difficult questions • Placing the headline up front • Bridging techniques • Developing the perfect sound bite • Visual and vocal presence • Discussion and refinement of key message points • Determine top five messages to communicate to media about your company • Conduct round of broadcast interviews (recorded interview session on tape) • Playback on camera interviews • Review and critique • Recap and Conclude
For more information about MWW’s expertise, please contact:
Leslie Linton Senior Vice President
| 201.231.6022 | llinton@mww.com | www.mww.com