The Wolf Den Branding Book

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The Wolf Den The Wolf Den

The Wolf Den

Our brand emits a wilderness and outdoor feeling� Supported with a color pallete to be modern yet distinctive�

The Logo gives off a grill eatery or a steakhouse vibe by using the fire symbol; the negative space of the wolf

To help achieve greater brand recognition it is important that our brand is applied consistently between different forms of branding�

Essay

The Wolf Den has a simple recipe for success: serve great food at great prices in a relaxed, family-friendly atmosphere Inspired by a genuine piece of Americana, the owners chose a Rocky Mountain Lodge theme that was cozy and fun for the whole pack� Soon, The Wolf Den chain, with its signature decor and value, grew to ten restaurants stretching from Long Island to Florida; the main one located in Huntington�

Our main mission is to provide our guests delicious food with wonderful service� Our featured specialties include our wolf bite slider (a seasoned angus beef slider on a brioche bun), wolf’s head famous prime rib sandwich, and our signature bone-in natural cut rib-eye� There are several restaurants that are similar and compete against our lovely restaurant such as Boulder Creek Steakhouse, Outback Steakhouse, and Texas Roadhouse� Even though these famous franchises sell similar food as The Wolf Den, we have more of a wooden lodge feel, in order to bring the outdoors indoors� This feeling of the wilderness is influenced by our wooden walls, wooden banisters; rocky mountain touches throughout the whole restaurant� We appeal to all ages, especially those who are camping enthusiasts and enjoy that outdoor feel� From select locations only, do not forget to try our delivery� Start by giving us a few details, and soon your Wolf Den favorites will be at your door� You can also try our curbside to go, just order ahead of time and stop by to pick it up�

Here at The Wolf Den we have a variety of specials to choose from For our monthly special, several platters, at great prices, are rotated from month to month� For March, we are currently offering fried macaroni & cheese balls, parmesan and sage pork chops, and baby back ribs for appetizers� For weekly specials, join us at the bar for great foods and drink specials that are half off when you attend happy hour, from 3pm-6:30pm Monday through Friday For our family friendly special, kids eat free on Sundays (kids must be under the age of 10) and this offer cannot be combined with any other offers or promotions

The Wolf Den has a wonderful rewards program� If you join our dine rewards, you can get fifty percent off, up to twenty dollars, every fourth visit� Right now our dine rewards program is celebrating The Five Million Member Sweepstakes� We're celebrating FIVE MILLION members by giving away MEALS FOR A YEAR! * For every qualified visit you make at any of our participating restaurants during the month of March, you'll be automatically entered for a chance to win� Plus, you could have the chance to win 555 other great prizes, including free appetizers or desserts, $50 e-gift cards, or $500 e-gift cards! We hope to see you all month long! (*Dine Rewards

5 Million Members Sweepstakes ends at 11:59 p�m� EST on March 31, 2018� No purchase necessary to enter or win� Maximum of two entries daily� To earn a qualified visit, a minimum spend of twenty dollars on food and non-alcoholic beverages only net of any discounts, coupons and excluding taxes, gratuity or purchases of gift cards at The Wolf Den is required� Visit dine-rewards�com for full program details�)

At The Wolf Den, we are partnering with Operation Homefront to help make life a little easier for our military, veterans and families in their communities by donating up to $100,000 in 2018 The following opportunities and offers are available through 12/31/2018 You can donate to Operation Homefront by adding a dollar onto to your check at the end of your in-restaurant experience You can also donate a meal for a military family by donating a minimum of five dollars in-restaurant only� We also have a heroes discount all day, every day (with valid state or federal service ID) All servicemen and women celebrate with ten percent off their entire check

To become part of our team, visit www�thewolfden�com to submit your application� We offer a wide variety of benefits to keep our employees happy� You will receive medical, dental and vision and life insurance after three months of employment� You will be able to partake in our 401K plan and stock options� Come join a winning team!

For more information contact us at our main location, 2708, 12 Gerard St, Huntington, NY 11743 at (631) 549-5300, or at any of our other locations� Our hours of operation are: Monday - Thursday 11:30am-10pm, Friday 11:30am-11:30pm, Saturday 12pm-11:30pm, and Sunday 12pm-10pm� We can also be emailed at thewolfden@gmail�com �

Logo Progress

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Final Logo

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Alternative Logo

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Black & White Version

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Logo Usage

logo don’ts

Reposition Logotype Adjust SIze

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Change the Color

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Change Typeface Outline

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Distort
Strokes
The

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Safe Space

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Brand Colors

CMYK: 0 0 0 100

RGB: 0 0 0

Hex: 000000

CMYK: 0 18 100

RGB: 255 207

Pantone: P 7-8

Hex: FFCF01

CMYK: 0 0 0 100

RGB: 0 0 0

Hex: 000000

CMYK: 0 18 100 0

RGB: 255 207 1

Pantone: P 7-8 C

Hex: FFCF01

Typography

Myriad Pro

Body

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!#$&@*) 0123456789

LindysDiner

Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!#$&@*) 0123456789

Mailer

Advertisement

Poster
Brochure
Glass

Thank You

The Wolf Den

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