Acreage Estates and Equestrian properties differ greatly from Single-Family homes located in a typical neighborhood. Understanding and evaluating the niche amenities often overlooked by non-horse person Realtors is where we excel. Obtaining an accurate picture of value above and beyond the standard elements of location, size, condition, and marketplace trends.
Thoroughbred Real Estate Group was built out of a passion, and desire, to better serve the country lifestyle and horse enthusiast client.
Our experience, reputation, customer service, and proven track record speaks to the love of what we do. Servicing the Pacific Northwest across Oregon and Washington, helping buyers and sellers, because we understand Home is where the hooves are!
I am committed to professionalism and elevating the experience, to provide reliable resources, information and guidance throughout your selling process.
I earned my Oregon real estate license in 2013 following a 15-year career in marketing and advertising for several national brands and national newspaper. Experiences in the corporate world guided me to rethink where and how I found joy. Being able to combine real estate with my background in equestrian sport has shown me that it is possible to love what you do. Focusing on residential, acreage and equestrian property, I am having fun and am well-schooled on the nuances that unique properties can bring to a transaction. With a long and successful track-record brokering real estate, I have the right experience to guide you thru one of life’s most important decisions. You can trust I will come to the table prepared to strategically negotiate your largest asset with honesty and integrity.
Staying connected thru vast networks, promoting property thru trending and relevant websites, your listing will be spotlighted in all the right places. Using web-analytics, social media, high-quality print advertising, marketing-team outsourcing, professional photos and videography, and exposure on our company website, your listing will get noticed!
Additionally, with all of the trending mediums available today, I continue to believe the strongest relationships are those built on communication. My responsibility to you is to listen and share current market conditions and activity as it relates to your listing, so our shared goal of selling your property is successfully achieved.
DELIVERING EXCELLENCE TO SURPASS EXPECTATIONS
When you work with our boutique real estate agency, you’ll receive nothing but the highest quality with one-on-one personalized buying and selling service. You’re not just a number in a crowd, quality is paramount over quantity and it shows!
NO HORSES, NO PROBLEM. WE SELL RESIDENTIAL HOMES TOO.
We don’t just sell huge farms, but because we do, homes are a breeze. You get the brawn and confidence that our team can handle anything. We strive to serve each client’s goals, even when the plan is a home now and acreage down the road.
OVER 644 ACRES SOLD!
Prepare and stage accordingly for professional pictures and video
Approve marketing script and listing verbiage
Compile property brochure
Syndicate to Online Real Estate Portals
Upload Niche Property Listings
Equine campaign partners
Thoroughbred Group website
Social Media push
Target audience and SEO tag
Master Circle publications
Access to Realtor Network and multiple MLS services
Direct e-blast equine database
Direct mail farm list postcards
Reverse prospect Buyers
Hold Broker’s Open
Provide bi-monthly analytic reports
Agent accompanied showings
Pre-qualify perspective Buyers
Obtain showing feedback
Escort appraiser
Responsive and continued communication
Utilize industry relationship and network
PRE-MARKETING:
Listing Preparation; Condition Evaluation and Suggestions
Comparative Market Analysis Report; Broker Price Opinion
Professional Photography, Aerials, Videography
Detailed Data Input: Amenities, Usage, Details, Improvements, Income, Leases Etc.
Professional Property Brochure, Script and Marketing Materials Compiled and Approved
PROPERTY LISTED:
Reverse Prospecting to agents with client’s searching for similar properties
Market to Realtor Database (15,000+)
Market to Equestrian and Contacts Database (10,000+)
Access to 3 MLS’s (RMLS, WVMLS, NWMLS) as applicable
Nationwide Access and Posting
Entered on TBREGroup SEO Equipped Website
ListHub syndication 750+ portals (see supplemental info)
Reverse Prospect to brokers who have created new profiles for buyers
Direct Marketing to Equestrian Community online
Equestrian Niche Website Accounts (Local, National, International Reach)
Target Audience Social Media Blasts
Multi-Media tools to reach across platforms
Direct Mail Neighborhood and Farm Database
Direct E-blast Campaigns
For Sale Sign at Property as applicable
Ongoing Marketing:
Exclusive Brokers Only Open House (as applicable)
Master Circle Member Access Advertising (volume based membership)
Property Analytics Reports to Sellers
Continuing Reverse Prospecting
Deliver Follow-up Feedback from perspective buyers and agents
Updates on market conditions and Equestrian property activity
Niche Print Publications
Equine community, Events, and word of mouth
“Casey Franklin is an excellent real estate agent, who is extremely professional and knowledgeable. She has an in-depth understanding of the market conditions in the greater Portland metro area. Additionally, she is very responsive, whether day or night, and has superb communication skills. Further, she takes the time to fully understand perspective clients and get to know their needs. I would highly recommend her to anyone who is considering buying or selling a home.”
Alan A.
“My husband and I had been toying with selling our house for over a year. It was our first home that we had remodeled and really enjoyed but life was moving us on to other things. I had spoken with some other agents and done a lot of research myself but when Casey came to do a market analysis she blew us away. She is easy to understand, personable and reasonable with the ability to think outside the box. She suggested we list the house for much more than we had hoped. A little decorating and some pictures along with a well though description of our home got us an offer OVER the list price on the SECOND day on the market. The house closed 30 days later. We were so thrilled at the ease in which everything took place. She guided us well and was always responsive with excellent negotiation skills. I liked that most of the documents were easy to sign online. She went above and beyond when she helped us set up a contractor, dealt with a haywire stove and fixed a faucet. She is the realtor everyone should want! I hope to always use her in the future.”
Jess & Brandon H.“Friendly, warm, personal and professional. We have no real idea about what Casey did to make things happen to smoothly but they did. We are very grateful.”
Art B.“We had an excellent experience working with Casey in finding just the right property for our family. Casey’s background in real estate and equestrian sport, coupled with her understanding of our family’s unique needs, make looking easy. In addition, the buying process was simplified by her willingness to work with our specific and varied requirements and my complicated time schedule. We will request Casey assist us in any future real estate transactions and highly recommend her services.”
Lanette A.
“Casey is wonderful. She knew what was important to use in finding our new home, and really helped us sort things out. She made the whole process easy and fun.”
Elaine G.“I had the pleasure of house hunting with Casey Franklin. When my own selling agent didn’t have the time to take me to look at listings, I was fortunate to meet Casey at an open house. I instantly felt comfortable around her and was delighted that she took the time to show me listings that other agents were “too busy” to take the time. She is objective and LISTENS to what my desires were. I found Casey to be organized, professional, friendly, and communicative! When it came to submitting an offer, she had ideas and suggestions that benefited me! When it came to closing she was there with me very organized and thorough. She had an organized file and double-checked figures on the spot. Without a doubt, Casey would be the first person I would hire when selling and purchasing a home. I was fortunate to have found her and it was a pleasurable experience. I feel as though I was working with a friend!”
Susan C.
“I was provided Casey’s contact information through a coworker’s former agent and I couldn’t be happier. Casey quickly picked up on what I was looking for and was able to provide information on potential homes that fit my criteria. She was always quick to share her experiences and bring potential concerns to my attention. She took much of the stress out of the home buying process with her consistent reachability, friendliness, and knowledge. Casey was also very thorough in collecting information, she never hesitated with phone calls to gather additional information or clarifications which she would then promptly share with me. Casey was a friend throughout the process and an even better agent. With her on your team you can be assured of a positive experience.”
Miles M.
“Casey was so helpful and kind in our home buying process - we were in town for about 24 hrs. and she took us to 9 homes! She understood and locked in to our home style preference quickly too - we were so pleased to have partnered with her in this process. Again, Casey is great to work with - she kept us up to date with all goings-ons as we were out of state and she helped the loan process move along quickly as well!”
Patricia & Joshua A.
“I had a very broad search and Casey did an excellent job of coming to an understanding on what I wanted and was able to apply it to a vast area of surrounding locations. She was able to help me obtain a home that I am very happy with at a price that was lower than I was going to initially offer. I appreciated her honesty and she always able to give sound advice on any questions that I came up with, along the way. I would recommend her for every step of the home buying process.”
Michael D.
A pony is a childhood dream,
A horse is an adulthood treasure.
WHAT YOU PAID
WHAT YOU NEED
WHAT YOU WANT
WHAT YOUR NEIGHBOR SAYS
WHAT ANOTHER AGENT SAYS
COST TO REBUILD TODAY
Nearly all consumers search online first and there’s only one opportunity to make the best first impression. Investing in high quality imagery and videography allows your property to stand out and ultimately sells your property first before the competition.
The horse industry contributes approximately $39 billion in direct economic impact to the U.S. economy, and supports 1.4 million jobs on a full-time basis. When indirect and induced spending are included, the industry’s economic impact reaches $102 billion.
SOME KEY INDUSTRY STATISTICS AND ECONOMIC INDICATORS:
ESTIMATED NUMBER OF HORSES IN THE U.S.
9.2 million
OREGON SPECIFIC
Horse Population: 168,000 horses
Capital: Salem
Population: 3,641,056
Land area: 95,997 sq mi. (248,632 sq km)
Portland: 533,427
Salem: 148,751
Eugene: 144,515
Gresham: 96,072
Beaverton: 85,775
Hillsboro: 84,533
Medford: 70,147
Bend: 67,152
Springfield: 55,641
Corvallis: 49,553
RELATIONSHIP WITH THE HORSE
WASHINGTON SPECIFIC
Horse Population: Over 155,000 horses
Capital: Olympia
Population: 6,724,540
Land area: 71,300 sq mi. (248,632 sq km)
Seattle: 608,660
Spokane: 208,916
Tacoma: 198,397
Vancouver: 161,791
Bellevue: 122,363
Everett: 103,019
Kent: 92,411
Yakima: 91,067
Renton: 90,927
Spokane Valley: 89,755
Based on a new question this year, the survey results reflected the complex relationship between humans and horses. Respondents were most likely to view their horses as family members (67.4%, companion animals (62.7%), performance partners (57.6%) and/or best friends (55.9%). A smaller percentage of respondents viewed their horses as an investment (22.4%), livestock animal (21.1%) or employee (7.8%).
Source: AHP Equine Industry Survey by Zoetis
Thank you for making time to meet with me and discuss the details of your property. I believe communication, quality marketing efforts, and excellent client service is the foundation to a successful real estate transaction.
I am grateful to love what I do, and for the opportunity to share my real estate expertise. I welcome the opportunity to work with you!
Kindly, Casey