The Internet market is held in check by the economic principle of supply and demand. Buyers behave (demand) in a way to make buying decisions that will maximize their satisfaction. Sellers behave (supply) in a way that will maximize their profits. In a completely fr*ee market economy, buyers and sellers interact to determine the price of the product being exchanged. Why Do People Buy On The Internet? In order to understand the actions of buyers and sellers on the Internet, the following question needs to be answered: Why do people buy on the Internet? Simply stated, People buy on the Internet because of the ease, efficiency, availability, price and fun of purchasing the product or service online. What Internet Opportunities Exist? There
are
many
types
of
profitable
business
opportunities to consider on the Internet. The major opportunities considered in this article are: