KAHAWA TUNGU Brand Guidelines

BRAND GUIDELINES

v 1.0 | 2021

WELCOME This book outlines the brand elements & guidelines of Kahawa- Tungu to ensure uniformity across the brand’s spectrum.

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ABOUT US STORY YETU

Kahawa Tungu is a quirky, modern, fun & hip coffee house.

We are a cool remix of Swahili culture & high-end coffee brewery feat. modern Nairobi lifestyle.

Our aim is to make coffee cool & make you look even cooler for using our products and coming to our outlets.

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About Us

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OUR LOGO LOGO YETU

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Our Logo

PRIMARY LOGO Our primary logo is the main act in our show. Please treat it kindly.

Our logo is inpired by the conventional takeaway coffee cup which holds chunky lettering at bold angles to make up the ‘Kahawa’ wordmark.

The logo speaks of a vibrant company with loads of youthful energy and confidence to disrupt the norm.

It is the first port of call for premise, product & business usage.

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WORDMARK Every important person needs an assistant.

So does our primary logo.

The Kahawa Tungu wordmark lacks the ‘TUNGU’ text found at the bottom on the primary logo.

Our wordmark is preferred for use where the brand name already appears such as social media profiles, app icons, website or one side of our business card.

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Our Logo

ALTERNATE WORDMARK Even important people’s assistants need assistants.

The alternate wordmark is used as an alternative to the wordmark.

It is preferred for small-size digital use like social media icons. But use it sparingly.

Another version of the wordmark exists.

Its use is restricted to holiday promotional purposes when need be.

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MONOCHROME Use the monochrome versions of our logo where full colour cannot apply.

Use the white or yellow versions of the logo on dark backgrounds or on imagery. For use on imagery, ensure the image has proper contrast.

Use the black or dark brown versions of the logo on light backgrounds.

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Our Logo

MSA

NBO LOGO ON IMAGE

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LOGO CLEARSPACE Everybody loves their space, so does our logo.

• Minumum clearspace is 1/3 of the logo’s width.

• No other logos, type or graphic elements should infringe on it’s space.

• This clearspace ratio applies to all versions of the Kahawa Tungu logo.

SIZING Scale and propotion are determined by aesthetics, function and visibility.

There is no maximum size for the logo.

DIGITAL : 35px height minimum PRINT : 1cm height minimum

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Our Logo

LOGO MISUSE Here is our version of Interpol’s Most Wanted list.

We hope you are a law abiding citizen.

Don’t reposition or

Don’t alter the colors

Don’t add a stroke to

alter proportions of the

of the logo

the logo

Don’t stylize the logo

logo elements

Don’t change the font

Don’t rotate,skew or

Don’t add a gradient to

of the logo

shear the logo

the logo

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COLOUR RANGI ZETU

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Brand Elements Colour

PRIMARY COLOUR PALETTE The Kahawa Tungu primary palette is as vibrant and energetic as us.

• Use the primary palette for all hero statements.

• Contrast it with white space.

KAHAWA TUNGU YELLOW

KAHAWA TUNGU BROWN

KAHAWA TUNGU BLACK

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Brand Elements Colour

SECONDARY COLOUR PALETTE The Kahawa Tungu secondary palette is a suitable companion that makes our primary palette even more vibrant.

• Use the secondary palette for accent colours.

• Contrast it with white space and the primary palette.

• Their opacity can be changed to create a dynamic design.

KAHAWA TUNGU BROWN

KAHAWA TUNGU ORANGE

KAHAWA TUNGU PEACH

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PATTERNS Miundo

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Brand Elements PATTERNS

We like to keep things elegant but funky at the same time.

Hence, we came up with a set of paterns for use on our stationery and branding to liven things up even more.

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Uchapaji

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TYPOGRAPHY

Brand Elements Typography

AA

LEMON MILK

Since our brand is a funky blend of two cultures, it was only appropriate for us to base our typography on two font families : Lemon Milk & Quicksand.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Aa

Quicksand Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

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HEADERS Use Lemon Milk (Medium) for headers and hero statements.

SUB-HEADERS Use Quicksand (Bold) for sub-headers.

BODY TEXT Use Quicksand (Regular) for body text.

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LEMON MILK (MEDIUM) Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Quicksand (Bold) Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Quicksand (Regular) Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Brand Elements Typography

Just to illustrate better...

THiS iS A HEADER This is a sub-header This is the body text 21

VISUAL IDENTITY Utambulisho

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Visual Identity Stationery

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Visual Identity APPAREL

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Visual Identity PRODUCT

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Visual Identity PACKAGING

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That wasn’t as hard as you might have thought it would be, right?

If you have any questions about these guidelines, please contact info@kahawatungu.co.ke

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