Flora Branding Guide

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Flora Branding Guide

Hispanic-inspired Spring Drinks

INTRODUCTION+BRANDING 01 02 03 04 05 06 07 ORIGINOF STRAWBERRY HORCHATA ORIGINOFTHE MANGONADA ORIGINOFTHE JAMAICA (HIBISCUS)DRINK STRAWBERRYHORCHATA GRAPEFRUITMANGONADA PINEAPPLEHIBISCUS
Tableof Contents

Introduction

FOUNDER’SNOTE

Coming from a Hispanic background, I remember growing up around so many delicious food and drinks from our culture. Particularly my favorite different treats and drinks which are highlighted in three of Flora’s signature drinks: Strawberry Horchata, Grapefruit Mangonada, & Pineapple Hibiscus The Strawberry Horchata spring drink originated from my obession with Horchata (rice-milk drink). Although, there is a strawberry version of this drink which is where it stemmed from The Mangonada Mexican dessert (mango sorbet and chamoy topped with chili powder) inspired the Grapefruit Mangonada drink as its spin-off Lastly, the Pineapple Hibiscus spring drink was inspired by what is known as Agua de Jamaica (Hibiscuswater)

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AboutFlora

Flora (meaning plant-life) is a company that specializes in producing spring drinks inspired by Hispanic culture. As part of our launch, our first three signature drinks will dive into some popular drinks and treats.

The founder Monserrat Vazquez was born in Michoacan, Mexico and currently lives in Georgia, USA She was inspired in creating this brand due to her love of her culture and learning about others as well She hopes to expand the variety in flavors in the future

Our Mission is to “Touch the roots of your Heart” with our spring drinks that bring back nostalgic tastes to your taste buds of homemade drinks and desserts of your culture.

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Branding

COLORS

FONTS

TAN

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DM SANS
#B8432C #B82056 #EC5228 #D32562 #F0743E #D32562 #F9B81D #598459
Nimbus Calistoga

Flora

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HOW TOUSETHELOGO

Flora Flora

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Changelogotobrandcolors

HOWNOTTOUSETHELOGO

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Flora FLORA
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ASSETS

ILLUSTRATIONS

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Refreshing

Originof Horchata

The Horchata drink is a rice-milk drink with cinnamon. This drink roots back to the Ancient Egyptians The drink they made incorporated barley and was known as a safe and refreshing source of nutrients; variations of this ancient beverage continue in parts of North Africa till today. The barley-based horchata was less creamy than the modern version, but it was just as refreshing However, the global fame of horchata is attributable to a Spanish region –Valencia On the other hand, determining the precise period of when Mexican horchata came into existence is challenging due to limited historical documentation However, it is generally agreed that the horchata, along with other foods and beverages made its way to Mexico following the Spanish colonization in the16thcentury.

Rice, cinnamon, and almonds are left to soak overnight in water, then blended all up with the condensed milk and vanilla in the morning, with added strawberries

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STRAWBERRYHORCHATA

OriginofThe Mangonada

TheMangonadaisaMexicandessert,usuallyamangosorbetwithchamoyandtopped withchilipowderorcanalsocontainactualchunksofthemango.Chamoyisasavory saucefrommadefromdehydratedfruitssuchasapricot,mangoorplums,chili powder,salt,sugar,andabitofcitrusjuice.

AlthoughtheMangonadaoriginatedinMexico,theexactplaceisunclear The Mangonada'sgrowingpopularityintheU.S.couldbeduetotheriseofpaleteria openingsaround2010

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OriginofThe JamaicaDrink

AGUAFRESCADEJAMAICA

ThetraditionalMexicanhibiscusteadrinkis calledJamaicasimplybecausethemain ingredient,thehibiscusplant,wasoriginally broughtovertoMexicofromJamaica,the islandnationoffthecoastofMexico Thisis usuallyservedcoldoverice.

HIBISCUSSABDARIFFA

ResidentsoftheislandofJamaica,aswellas theirnearbyneighborstheTrinidadians,usually serveaguafrescadeJamaicasweeterthanitis inMexico Despitethedifferentnamesand smallchangestotherecipesacrosscultures,all oftheseteas,includingaguafrescadeJamaica, comefromanedibletypeofhibiscusflower calledHibiscussabdariffa

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Nostal

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StrawberryHorchata

MMH...HOWSWEET!

OurFloraStrawberryHorchataspring drinkisatwistoftheoriginalhorchata drink.Madeintoafizzyspringdrinkthat willberefreshingforahotspringor ummerdayorjustsimplytogiveyoua boostinyourday!

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Grapefruit Mangonada

TOPWITHLIMEORGRAPEFRUIT!

Our Grapefruit Mangonada spring drink is a fizzy drink with at mangonada taste and a hint of the citrusy grapefruit! Perfect for a hot evening, elegant lunch over a conversation, or simply on the go to your next destination

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PineappleHibiscus

CITRUSTASTE!

Thiscitrusydrinkwillbesuretoawakenyour tastebuds!Whetheryourlookingfora refreshingdrinkonanicedayortryingto brightenuponastressfulday,ourPineapple

Hibiscusspringdrinkisforyou!

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MONSERRATVAZQUEZ HowRefreshing! EMAILADDRESS mvcreative01@gmail.com WEBSITE mvcreativecargosite FIZZ... Psalms 128:2

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