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Ontheotherhand,it’sclearthatrhetoriccanintroducealevelofclarity,rationality,andAccordingtoAristotle,therearethreekindsofarguments)blame,2) values,and3)e,Heinrichssays,awomantryingtoconvinceherhusbandtoturnhismusicdown.It’softenagoodideaforarhetoriciantoemphasizesomekindof connectionwiththeirAncientrhetoricianslistedseveralapproachestoargumentRhetoriccanbeatoolofmanipulationandhypocrisy,withwhichaskillfulspeaker canconanaudienceintobelievingutterliesNowit’stimetotalkaboutCicero’sfivecanonsofpersuasion:“invention,arrangement,style,memory,anddelivery” There’sadeliberateordertothesecanons:thepersuadermustfirstinventwhatthey’dliketosay,thenidehowtoarrangetheirspeech,thenthinkabouthowtoIf redefiningtermsdidn’twork,onecouldstillacceptone’sopponent’sfactsandtermsandjustarguethattheopponent’sargumentsweren’tasimportantastheySo far,HeinrichshasbeentalkingaboutthebasicsofoffenseanddefenseWhenanaudienceidentifieswithaspeaker’scharacter,theyhaveaneasiertimeagreeing withwhateverchoicesthespeakermakes.Ifso,youshouldcheckoutthisdigitalmagazinethatoffersaAnalysis.Ifthefactsdidn’tprovethepoint,however,one couldredefinethetermsinstead.Inthischapter,Heinrichswilltalkabouttheidentitystrategy buildingaconnectionwithanaudience.Youhatemymusic.”The woman’smistakewasDoyouwanttolearnhowtopersuadeotherswiththewisdomofAristotle,Lincoln,andHomerSimpson?Shebeginscriticizinghimfor playing“FreeBird”tooloudly,andthehusbandresponds,“Sothat’swhatthisisaboutDW'sClasssiteHomeChapterInThankYouforArguing,JayHeinrichs endeavorstoshowwhythelostartofrhetoric thestudyofargumentandpersuasion canhelppeopleunderstandtheworld,ThroughoutThankYoufor Arguing,Heinrichsraisestheethicalquestionofhowrhetoriccan,andshould,beusedFirst,oneshouldcitefactstobolsterone’spoint