20232022 MUSTANG MEDIA GROUP
EST.
MUSTANG MEDIA GROUP MUSTANG MEDIA GROUP
MMG
MUSTANG
Mustang Media Group is Cal Poly’s fully integrated, student-run media organization. Bringing together the teams at KCPR radio, MNTV and Mustang News, our platforms have the ability to reach nearly every member of the Cal Poly and greater San Luis Obispo community each year. With our award-winning team of designers and account executives, we have launched a significant amount of campaigns that have helped businesses and organizations grow at both local and national levels. advertising@mustangmediagroup.com @cpmustangnews @cpmustangnews @cpmustangnews @cpmustangnews
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BUSINESS
NEWS KCPR 91.3FM T he advertising team at Mustang Media Group ensures that your brand is top of mind in the Cal Poly community. From students and parents to local residents and alumni, our breadth of distribution platforms allows your business to consistently reach the right audience — delivering results that keep both local and national partners coming back. A s Cal Poly’s news source, Mustang News delivers innovative journalistic content in print, online, and across social channels each and every day. Consistently ranking among the best in college media, students turn to and rely on Mustang News for the stories that matter at Cal Poly and in the San Luis Obispo community. K CPR 91.3FM is Cal Poly’s student-run, alternative radio station providing the Cal Poly community with music ranging from indie, punk, hip-hop, and all the deep cuts inbetween. KCPR is home to what is new, now, and next in SLO — from music and arts to events and nightlife. KCPR’s on-air signal covers San Luis Obispo county, spanning from Templeton to Arroyo Grande, and the KCPR. org online stream garners listeners from around the globe.
HIGHEST WEB TRAFFIC COMES FROM MUSTANGNEWS.NET UNIQUE USERS JULY 2021 – JUNE 2022 ASSOCIATED COLLEGIATE PRESS ASSOCIATED COLLEGIATE PRESS NEWSPAPER PACEMAKER FINALIST ONLINE PACEMAKER WINNER BEST COVID-19 RESPONSE PLAN IN THE NATION BEST COLLEGE MEDIA DESIGN PROGRAM 1ST PLACE 1ST PLACE 1ST PLACE 2021 2020 2020 2021 BEST NEWSPAPER BEST COLLEGE MEDIA SALES & MARKETING PROGRAM 2021 CALIFORNIA COLLEGE MEDIA AWARDS 2021 COLLEGE BUSINESS & ADVERTISING MANAGERS COLLEGE BUSINESS & ADVERTISING MANAGERS COLLEGE BUSINESS & ADVERTISING MANAGERS TOTAL SOCIAL MEDIA FOLLOWERS SAN LUIS OBISPO 47,700+ 21,800+ 282,000+ SLO CITY POPULATION SLO COUNTY POPULATION CAL POLY ENROLLMENT ‘22 ACADEMIC YEAR 36,000+ 118,000+ COLLEGE MEDIA COMPANY OF THE YEAR 2021 COLLEGE BUSINESS & ADVERTISING MANAGERS AUDIENCE & ACCOLADES
DIGITAL ADVERTISING DIGITAL ADVERTISING
Mustangnews.net is a three-time winner of the Associated Collegiate Press Online Pacemaker Award — attracting over 600,000 unique users this past academic year. The latest news is published on Mustangnews.net around the clock, along with in-depth features, videos, and interactive stories. This advertising space offers flexible dates, tracking features, and can be linked directly to your business. BUNDLE DEALS E xpand your Mustang Media ad campaign’s reach and effectiveness by adding online formats and receive a 1020% discount off your digital advertising in the process. 6,000 SPECIAL EDITION IMPRESSIONS 4,000 REGULAR EDITION IMPRESSIONS 15,000 DIGITAL AD IMPRESSIONS* 4 MUSTANG MEDIA GROUP Take a look at how much you can expand your reach with the addition of digital advertising: 10% OFF 20% OFF Run in any special edition and receive 10% off all digital advertising running within 2 weeks of the special edition. Run in a special edition and in a Mustang News Monthly within 2 weeks of the special edition’s publication and receive 20% off all digital advertising for the same 2 week period. *avg number of digital impressions served per position per week
SIZING & PRICES 5MEDIA KIT 22-23 *All ads will be displayed throughout the homepage and at the top of every article on Mustangnews.net CLICK HERE TO VISIT MUSTANGNEWS.NET NOTE: MMG is maintaining its same low digital rates for the third straight year to give your business the most value possible in these challenging economic times. YOUR AD HERE! YOUR AD HERE! SKY SCRAPER BIG BOX BILLBOARD YOUR AD HERE! YOUR AD HERE!LEADERBOARD BILLBOARD 970 x 250 px 320 x 100 px (mobile) $560/month $160/week LEADERBOARD 728 x 90 px 320 x 50 px (mobile) $480/month $140/week SKYSCRAPER 300 x 600 px (desktop & mobile) $400/month $120/week BIG BOX 300 x 250 px (desktop & mobile) $320/month $100/week
BRANDED CONTENT
Take advantage of and utilize the power of Mustang News’ reach with native advertising for your business that people want to read.
Branded content has the same feel as editorial content, but is built to feature your business or organization. Our creative teams work with you to build captivating stories that are published to Mustang News platforms. The result is content that people want to — and are going to — view, yielding higher engagement and click rates than traditional display ads. Branded content can either be written by our award-winning special sections staff or write the content yourself and have it edited by this same team.
ONLINE ARTICLE
One branded content article, posted in the “Sponsored” section on Mustangnews.net. This price also includes one social media post including the link to the article.
VIDEO SERVICES
M MG can now service all of your business or organization’s video needs. From recording a ribbon-cutting ceremony to crafting a custom 30 second commercial, our talented team of multimedia producers are here to work with you. Reach out to either your account executive or email us to set up a a consultation with our team.
PRINT ARTICLES
Available for both special and regular editions. Clients must purchase the ad space in addition to the branded content article. Only MMG designers may design the layout for the branded content article published in print.
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STARTING AT $150 $250
out to
NOTE: All
must
Reach
over close to 3,000 subscribers up to 5 days a week with Mustang News’ “The Roundup Newsletter.” Published up to 5 days a week starting in the Fall, this compilation of top stories and breaking news arrives in our subscribers’ inbox every morning. Reach out to your account executive for the latest rates and ad sizes.
Reach over 36,000+ followers through your preferred Mustang Media Group social media channels. Our social channels directly meet our audience where they are with captivating content that can be easily consumed. Our staff will happily assist you with the right artwork, message, and time and day to share your message out.
posts
have direct call to action or offers within the advertisement. FOR 3 POSTS ON ANY OF OUR SOCIAL MEDIA OUTLETS +$60 FOR ANY ADDITIONAL POSTS ROUNDUP NEWSLETTER SOCIAL MEDIA SHOUTOUTS *Click each social icon to visit each of our social media platforms $200$40 PER DAY $160 PER WEEK INSTAGRAM SPONSORED STORY TWITTER SPONSORED POST FACEBOOK SPONSORED POST Lasts 24 hours on the Mustang News account On the Mustang News account On the Mustang News page 1080 x 1920 px 1200 x 717 px 1024 x 512 px
MUSTANG
MONTHLY
MONTHLY MUSTANG
RATES
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NEWS
NEWS
Feature your business or organization in our monthly published regular editions. Over 4,000 copies of our editorial-style print product are distributed the middle of each month — diving into stories not only affecting Cal Poly students but residents of San Luis Obispo as a whole. These monthly editions are distributed city-wide to both students and residents. FREQUENCY
MN MONTHLY Buy into 2 or more editions and receive up to 10% OFF SPECIAL EDITION + DIGITAL/SOCIAL 10% OFF digital ads that run within the 2-week window of a special edition run 20% OFF digital ads that run within the 2-week window MN MONTHLY + DIGITAL/SOCIAL + SPECIAL EDITION M ustang Media Group’s Advertising team provides FREE GRAPHIC DESIGN with each ad purchase, including digital and social media advertising. Our award-winning designers can build ads that provide results for any client and reach their goals. Our ad consultants and designers are dedicated to generate or elevate any ad campaign for your business. AD DESIGN
9MEDIA KIT 22-23 FULL PAGE MUSTANG NEWS TUESDAY, APRIL 20, 2022 SECTION 12 MUSTANG NEWS TUESDAY, APRIL 20, 2022 SECTION 13Lorem ipsum dolor sit amet, con sectetur adipiscing elit, sed do ei usmod tempor incididunt ut labore et dolore magna aliqua. Arcu non odio euismod lacinia at. Enim nulla aliquet porttitor lacus luctus accumsan tortor posuere ac. Elit scelerisque mauris pellentesque pulvinar pellentesque habitant morbi. Interdum velit laoreet id donec ultrices tincidunt arcu non. Ipsum faucibus vitae aliquet nec ullamcorper. Aliquet nibh praesent tristique magna sit amet purus. Nulla pharetra diam sit amet nisl suscipit adipiscing bibendum est. Feugiat nisl pretium fusce id. Inte ger enim neque volutpat ac. Non nisi est sit amet facilisis magna etiam tempor. Dolor sit amet con sectetur adipiscing elit. Sagittis nisl rhoncus mattis rhoncus. Nibh mauris cursus mattis molestie. Ac turpis egestas sed tempus urna et. Faucibus interdum posuere lo rem ipsum. Velit aliquet sagittis id consectetur purus ut faucibus pulvinar elementum. Praesent elementum facilisis leo vel frin gilla est ullamcorper eget. Sed id semper risus in hendrerit gravida. Suscipit tellus mauris. Odio pellentesque diam volutpat commodo sed egestas. Quis imperdiet massa tincidunt nunc pulvinar sapien et ligula ullam corper. Quis vel eros donec ac odio tempor. Vulputate enim nulla aliquet porttitor. Sit amet purus gravida quis blandit turpis cursus in hac. Tellus in metus vulputate eu scelerisque. Volutpat odio facilisis mauris sit amet massa vitae. Eget est lorem ipsum dolor. Mattis rhon cus urna neque viverra justo nec ultrices. Aenean sed adipiscing diam donec adipiscing tristique. Id volutpat lacus laoreet non cura bitur gravida. Venenatis a condimentum vitae sapien. Nunc pulvinar sapien et ligula ullamcorper malesuada. Massa enim nec dui nunc mattis enim ut tellus. Vitae ultricies leo integer malesuada. Aliquam purus sit amet luctus venenatis lectus. Etiam dignissim diam quis enim lobortis. Curabitur gravida arcu ac tortor. Tortor condimentum lacinia quis vel eros. Elementum pulvinar etiam non quam lacus. Consequat interdum varius sit amet. Orci nulla pellentesque dignissim enim. Ri sus ultricies tristique nulla aliquet enim tortor at auctor. HALF PAGE HORIZONTAL EIGHTH PAGE HORIZONTAL EIGHTH PAGE VERTICAL QUARTER PAGE VERTICAL QUARTER PAGE HORIZONTAL HALF PAGE VERTICAL SIZING & PRICES FULL PAGE 10.5 x 12 in. $675 HALF PAGE 10.5 x 5.92 in. (horizontal) 5.17 x 12 in. (vertical) $360 QUARTER PAGE EIGHTH PAGE 5.17 x 5.92 in. (horizontal) 2.50 x 12 in. (vertical) 5.17 x 2.88 in. (horizontal) 2.50 x 5.92 in. (vertical) $200 $112
10 MUSTANG MEDIA GROUP SPECIAL EDITIONS SPECIAL EDITIONS I n addition to our regular monthly Mustang News editions, we have quarterly special edition magazines that highlight specific and relevant themes to spark interest and engagement among readers. Some special editions include advertorial content where our advertisers can create and tell their own unique narrative and story. RATES GO SLO — MAIL HOME 2022–2023 SPECIAL EDITIONS ALL OTHER EDITIONS $750 FULL PAGE $600 FULL PAGE $400 HALF PAGE $350 HALF PAGE Back to SLO 2022 Fall Coupon Book 2022 SLO Living 2022 Open House 2023 Poly Picks 2023 Graduation 2023
11MEDIA KIT 22-23 COUPON BOOK T his inserted coupon book is hand-crafted specifically for students! Our coupon book allows your business to offer deals to the Cal Poly community. Over 6,000 copies of this student-favorite product are printed and distributed in the Fall. $350 8 x 3 in. AD SIZES HALF PAGE 7.75 x 5 in. FULL PAGE 7.75 x 10.25 in. FULL BLEED 8.25 x 10.75 in.
KCPR
KCPR 91.3FM
KCPR 91.3FM is Cal Poly’s radio station broadcasting over the air and online at KCPR.org. Starting with a morning news show and continuing throughout the day with a variety of day part shows, KCPR provides the Cal Poly community with music ranging from indie to punk and all the deep cuts inbetween. KCPR is home to what is new, now, and next in SLO — from music, events, and nightlife to student lifestyle and social justice. Our social media platforms highlight the latest artists, culture, news, and upcoming events. Tune into KCPR live from your radio at 91.3FM, or anywhere in the world with our livestream on KCPR.org supported on both desktop and mobile.
REACH
KCPR’s on-air signal covers San Luis Obispo County, spanning from north of Paso Robles to Arroyo Grande. KCPR’s online stream garners listeners from across the globe. KCPR.org covers all music and pop culture taking place in San Luis Obispo with articles, interviews, and videos reaching thousands of readers in the process every month.
REACH EVEN MORE CAL POLY STUDENTS!
KCPR will be played every weekday from 12–4PM in the University Union and Plaza, increasing the amount of exposure your ad has.
UNDER WRITING
Underwriting is a distinctive way to connect your product or service with an audience that is emotionally invested in their local radio station. KCPR maintains a special relationship with a community of devoted listeners who trust KCPR’s voice. Underwriting is an opportunity for creative, unique advertising not conveyed in other mediums. While the FCC regulates the language used in underwriting spots, it is an effective way to reach an audience that typically resists traditional advertising. KCPR underwrites concerts every month across SLO and DJs at some of the city’s top nightlife.
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91.3FM
MONTHLY LISTENER SESSIONS ONLINE AT KCPR.ORG YEARLY PAGE VIEWS UNIQUE WEB PAGE VISITORS 10,000+ 85,000+ 22,000+
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13MEDIA KIT 22-23 DAYPART SHOWS UNDERWRITING RATES BUNDLE + SAVE! $350 $750 $600 $1000 Includes digital advertising on KCPR.org KCPR features a diverse lineup of daypart shows and news hours to keep our listeners informed and entertained throughout the whole day: 1 SPOT EVERY 2 HOURS | 9 SPOTS/DAY | 270 SPOTS/MONTH After our morning hour of Mustang News on KCPR from 9AM – 10AM, The Breakfast Club kicks off the music with an array of mellow indie and folk tunes from 10AM – 12PM. From 12PM – 4PM, KCPR ramps up the good vibes a notch with Afternoon Delight, which features alternative and rock jams to ward off the afternoon slump. The Comedown is aired from 4PM – 6PM, a daypart show that provides the ultimate mix of deep, refreshing tunes to help you wind down on your drive home. In the evening, KCPR airs Mustang News on KCPR from 6PM – 7PM and is followed by The Lounge,
keeps you rockin’ into the night with groovy, cutting-edge beats. AFTERNOON DELIGHT THE COMEDOWN THE LOUNGETHE BREAKFAST CLUB 4 MONTHS (SAVE $100/MONTH!) 3 MONTHS (SAVE $100/MONTH!) 2 MONTHS (SAVE $50/MONTH!) 1 MONTH LEADERBOARD 728 x 90 px 320 x 50 px (mobile) YOUR AD HERE!
PUBLICATION DATES PUBLICATION DATES 14 MUSTANG MEDIA GROUP
Our publications vary from quarter to quarter! We offer a variety of special editions in addition to our monthly Mustang News publications. NOTE: All dates listed are subject to change. NEW EDITIONS M ustang Media Group is always open and actively working to create more editions that are advantageous and captivating to students, the community, and businesses. Ask one of our advertising representatives to see what we have brewing! FALL 2022 BACK TO SLO 9.09.22 SPRING 2023 OPEN HOUSE GRADUATION 4.11.23 6.13.23 SUMMER 2023 GO SLO TBD MN MONTHLY OCTOBER 2022 NOVEMBER 2022 JANUARY 2023 FEBRUARY 2023 MARCH 2023 APRIL 2023 MAY 2023 JUNE 2023 (GRADUATION) 10.04.22 11.01.22 1.17.23 2.14.23 3.07.23 4.11.23 5.09.23 6.13.23 WINTER 2023 1.17.23COUPON BOOK
15MEDIA KIT 22-23 SEPTEMBER FEBRUARY OCTOBER MARCH NOVEMBER APRIL MAY JANUARY JUNE S S S S S S S S M M M M M M M M T T T T T T T T W W W W W W W W T T T T T T T T F F F F F F F F S S S S S S S S 12 1 3 2 1 4 1 1 3 21 5 2 2 4 3 1 2 6 3 3 5 4 2 3 7 1 4 4 6 5 MN MONTHLY SPECIAL EDITION 3 4 8 2 5 5 7 6 4 5 9 3 6 6 8 7 5 6 10 4 7 7 9 8 6 7 11 5 8 8 10 9 7 8 12 6 9 9 11 10 8 9 13 7 10 10 12 11 9 10 14 8 11 11 13 12 10 11 15 9 12 12 14 13 11 12 16 10 13 13 15 14 12 13 17 11 14 14 16 15 13 14 18 12 15 15 17 16 14 15 19 13 16 16 18 17 15 16 20 14 17 17 19 18 16 17 21 15 18 18 20 19 17 18 22 16 19 19 21 20 18 25 29 23 30 26 26 28 27 25 19 23 17 20 20 22 21 19 26 30 24 31 27 27 29 28 26 20 24 18 21 21 23 22 20 27 31 25 28 28 30 29 27 21 25 19 22 22 24 23 21 28 26 28 29 31 30 28 22 26 20 23 23 25 24 22 29 27 30 29 23 27 21 24 24 26 25 23 30 28 31 30 24 28 22 25 25 27 26 24 29 SMTWTFS 1 2345678 910 11 12131415 16 23 30 17 24 18 25 19 26 20 27 21 28 22 29 2022 2023 2023 2023 2023 2023 2023 2022 2022
GUIDELINES & POLICIES GUIDELINES & POLICIES 16 MUSTANG MEDIA GROUP REGULAR AND SPECIAL EDITIONS: For ad space dates refer to the sales flyer provided by your ad executive; space varies by edition and artwork is due at least one week prior to print date. DEADLINES AD SPACE: SALES FLYER DATE AT 5:00PM ARTWORK: SALES FLYER DATE AT 5:00PM
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The monthly billing cycle will close on the last working day of the month.
If Payment is not received within 90 days your account will be turned over to collections. Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang News accepts cash and check. Make checks payable to Mustang News.
Mustang Media Group reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in conflict with the education of the university community served. Mustang Media Group reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agrees to hold Mustang Media Group faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. Should an ad not be published as ordered, Mustang Media Group’s liability is limited to the amount paid for the ad.
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Artwork must be sent at 300dpi.
No artwork from the web.
Color ads must be in CMYK format.
Black text must be solid black, not rich black.
We accept JPEG, PSD, AI, TIFF, and PDF files (NOTE: PDF files are not accepted for web ads on Mustangnews.net).
If artwork is created in Adobe Illustrator, fonts must be converted to outlines.
Camera-ready artwork must be submitted by noon on the day of the deadline. Political ads must be prepaid without any discount options. We offer a 5 percent discount for prepaid display advertising.
All rates listed are non-commissionable (net) rates. CLICK TO VIEW OUR RECENT EDITIONS If any advertisement is cancelled after deadline, MMG reserves the right to charge up to 50% of the total cost of the space reservation. ART GUIDELINES DISCOUNTS BILLING CHECK US OUT! AGENCY COMMISSIONS CANCELLATION POLICY
CAL POLY, BLDG. 26, ROOM 233 1 Grand Ave, San Luis Obispo CA 93407 Advertising inquiries | advertising@mustangmediagroup.com Billing + Invoice | billing@mustangmediagroup.com Media kit designed by Cindy Nguyen