Muslim Charity Wins Prestigious Award
For AI-Powered Donor Engagement at Insight in Fundraising Conference 2024
Muslim Charity is proud to announce its incredible achievement of winning the “Most Powerful Insight Using AI/ML” award at the Insight in Fundraising Conference, organized by the Chartered Institute of Fundraising. The event took place on Monday, 14th October, at the iconic De Vere Grand Connaught Rooms, London This prestigious recognition highlights Muslim Charity’s innovative approach to utilizing cutting-edge technologies to advance its mission of supporting vulnerable communities and those in need across the globe.
Muslim Charity, working in collaboration with Giving Analytics, earned the award for its ground-breaking use of Artificial Intelligence (AI) and Machine Learning (ML) in its Ramadan 2024 campaign As one of four finalists, alongside UK for UNHCR, The Leprosy Mission Great Britain, and The Scout Association, Muslim Charity won the award for its creative and highly effective use of AI tools to enhance donor engagement during one of the busiest periods in the year for Muslim communities
This year’s conference theme, “Data to Decisions - Creating Impact through Insight,” set the stage for three streams of insightful sessions, technical workshops, and discussions. Among the highlights of the event was the award Muslim Charity and Giving Analytics received for utilizing AI to drive hyper-personalized email campaigns during Ramadan 2024, resulting in a staggering 311% increase in donations per email open.
A Breakthrough in AI-Driven Donor Engagement
The award category “Most Powerful Insight Using AI/ML” celebrates the outstanding use of AI or ML techniques to enhance processes or deliver fresh insights Muslim Charity’s winning entry was its collaboration with Giving Analytics on a unique email marketing campaign. By leveraging advanced segmentation and AI integration, Muslim Charity sent out hyper-personalized emails to its donors, achieving a 4 1x increase in donations per email compared to traditional marketing approaches. In a competitive fundraising season like Ramadan, this personalized strategy enabled Muslim Charity to stand out from the crowd, with zero emails marked as spam a remarkable feat
A Testimony to Innovation
Speaking about this exceptional win, Maroof Pirzada, UK Director of Muslim Charity, said: “Winning this award is a fantastic achievement for Muslim Charity and highlights our willingness to explore innovative approaches and leverage emerging technologies We are always looking for ways to improve how we engage with our supporters and maximize the impact of their contributions This success reflects our ongoing efforts to use new tools in support of our
charitable work, helping us continue reaching vulnerable communities in need around the world.”
Mohammed Khalil, Founder of Giving Analytics, also commented on the significance of this achievement: “This is truly ground-breaking for the charity sector. To our knowledge, this is the first time a charity has used hyper-personalized campaigns at such a scale, and we’re proud that our technology helped Muslim Charity generate such impressive results Winning the award is a brilliant endorsement of our work together with Maroof and his team, who were bold enough to collaborate with us on such a ground-breaking project at such an important time of year Our project is concrete proof that we can cost-effectively send AI-generated, individualized emails at scale and achieve remarkable results it's safe to say the days of the standard template email are numbered Know more about How Muslim Charity Wins Prestigious Award 2024 please visit our blog here : https://muslimcharity.org.uk/news/muslim-charity-wins-prestigious-award-2024