From the Executive Director
2024 was an amazing year for our organization. Thank you to every business member, volunteer, and our staff for investing time, effort, and resources into Muskego Chamber’s mission. January 2025 marked a decade since I began serving this organization and what a thrill to see its progress!
This report provides a glimpse of us: networking, doing business, and having fun together as we work to make our community a prosperous, vibrant place to live, work, and play.
Here’s to another amazing year in 2025!
Krisann Durnford
Meet Your Chamber
Mission: Creating prosperity and a vibrant community.
Vision: Making our lake community a destination for work, home, and play.
Established as a 501c(6) organization in 1964
Hired a Full-time Executive Director and Leased Office Space at City Hall in 1990s
Moved Office to Janesville Rd (near Post Office) in 2005
Moved Office to Current Location in 2018
Updated Branding/Logos Three Times (1995, 2005, 2011)
Guided by Four Executive Directors during Past 30 Years
Governed by thirteen Board of Directors
Funded by Membership Dues, Sponsorships, & Donations
Actively Supports 250+ Business Members in Muskego, Big Bend, Town of Norway, and Wind Lake
Organized the popular Jammin’ event since 2010
Partnered with Muskego-Norway School District on Workforce
Development for Past 25 Years
50+ Members Currently Participating in:
Ambassador Team (began 2000s)
Economic Development (began 1990s)
Education & Mentoring (began 1990s)
Events Committee (began 1990s)
Festival & Parade (began 1990s)
Small Business Council (began 2022)
Women’s Business Connections (began 2012)
Sponsors
In 2024, the partner sponsors invested $44,000 into Chamber programs.
Membership Demographics
A. 1-4 Emp 39.9% (107)
B. 5-9 Emp 10.1% (27)
C. 10-19 Emp 7.1% (19)
D. 20-49 Emp 5.6% (15)
E. 50-99 Emp 1.1% (3)
F. 100+ Emp 2.2% (6)
G. Gov & Schools 1.1% (3)
H. Home/ Seasonal 3.7% (10)
I. Nonprofits 10.8% (29)
J. Other 9.7% (24)
J. Courtesy 8.7% (23)
of Business Size/Type among 266 Members as of December 31, 2024
C.
D. 20-49 Emp 10.5%
E. 50-99 Emp 2.4%
F. 100+ Emp 5.6%
G. Gov & Schools 1.5%
H. Home/ Seasonal 2.2%
I. Nonprofits 6.3%
J. Other 2.7%
J. Courtesy 0%
Chamber Networking & Fun
Photo Credit: Joyce Paisley
Photography
2024 Accomplishments
The Chamber’s Strategic Plan covered 2021-2024 In the Third Quarter of 2024, our Board of Directors voted to extend it through 2025, allowing more time to complete its final objectives. We are proud to announce these accomplishments under each objective:
Business Promotion & Focus on Business
Developed and promoted Shop Local marketing through online, social media, and Muskego App opportunities.
Developed and implemented Chamber Member Roundtables
Evaluated Chamber organized events for effectiveness and value.
Formed a Small Business Council to explore and promote shop local and shop small business ideas.
Economic Development
Actively explored economic development opportunities in our community.
Identified and successfully leveraged opportunities to promote Muskego through Chamber activities, events, and marketing.
Member Engagement
Clarified our value proposition and mission statement.
Developed items such as Business Spotlights and our Annual Report to share success stories.
Increased engagement through our events, recruitment, and retention of members.
Chamber Sustainability (Legacy & Longevity)
Developed a plan to ensure our objectives are being accomplished. Researched best practices and opportunities for our Chamber’s future goals and operations.
Reviewed and updated the Chamber’s Bylaws.
Began an on-going process to create a Chamber policy manual.
Workforce Development
Explored, developed, expanded, and implemented ideas that create positive workforce development experiences.
Leveraged Chamber tools and partnerships to promote local employment opportunities.
2024 Board of Directors
Credit: Joyce Paisley
From L to R:
President Shelly Wohler (Pointer Financial Group)
Vice President Megan Barwick (Max A Sass & Sons)
Past President Eric Huckstorf (DJ’s Lawn Sprinklers)
From L to R:
Treasurer Stephen Shelly (Brew City Accounting)
Mark Andersen (All Occasions Catering/Bubb’s BBQ
Keith Hammitt (K & V Property Management)
From L to R:
Amy Helminski (Pawsitively Canine Rehabilitation & Midwest Orthopedic Speciatly Hospital)
Joseph Kreuser (CAM Tech, Inc)
Don Reidy (Don Reidy Estate Services)
From L to R:
Beth Schmitt (The Wellness Company - Melalueca)
Rob Schopf (Indian Motorcycle of Metro Milwaukee)
Dave Stevens (Inpro)
From L to R:
Pastor Nathan Strobel (St Paul’s Church & School)
Gary Boisits (Honorary Member & Legal Counsel)
Krisann Durnford (Executive Director)
Photo
Photography
Best Wishes to our Chamber Business Members for a Healthy & Prosperous 2025!