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Digital Marketing VS Internet Marketing Digital Marketing and Internet Marketing are two of the most misused terms in the business and marketing world. What is the difference between digital marketing and internet marketing? Digital marketing is done on the internet, so doesn’t that make them interchangeable? What is the latest trend in the industry? Here comes the answer to all your questions. What is Digital Marketing? Digital marketing is a broad term that describes a set of marketing processes that encapsulates all available digital channels to promote a product or service or build a digital brand. Digital marketing has come to succeed traditional marketing and the transitions from traditional marketing tactics like newspaper and radio ads, digital strategies have become the top choice for companies of all sizes. The channels that make up digital marketing include: Web sites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation. What is Internet Marketing? Internet Marketing referred to as the marketing of products or services over the Internet. . Essentially, internet marketing is any form of marketing that requires a Internet connection. The most common channels are social media marketing, such as Facebook or Instagram ads, search engine optimization or SEO, content marketing, email marketing, and web development. Now that you have read digital marketing & Internet Marketing, it still raises the same question. What’s the difference between internet marketing and digital marketing? If all these activities happen online, why use so many different words to describe them? Internet marketing involves building an online presence and turning the resulting traffic into conversions. In the yesteryears, when the internet was younger, the four major marketing activities involved were: Creating websites 1/2