MSA Media Kit 2014

2014 MEDIA KIT

ATTRACT RETAIN CONNECT PRESENT PROMOTE POSITION TARGET

INTEGRATED MARKETING SUCCEED

EXTEND THE EXPERIENCE

MSA INTEGRATED MARKETING PROGRAM Integrated Marketing is the development of marketing strategies and creative campaigns that weave together multiple marketing disciplines with consistent brand messaging across all marketing channels.

The MSA Integrated Marketing Program packages ad opportunities for vendors to maximize the purchasing power of their annual budget to reach MSA buyers.

MSA Retail Conference & Expo Program Book & Expo Guide

Museum Store Magazine

INTEGRATED MARKETING MSA Website Banners

Mailing List Rental

MSA Sponsorships

MSAProductShop

CONTACT: Mary Petillo, (503) 726-4984, maryp@museumstoreassociation.org or Diana Grossarth, (503) 726-4986, dgrossarth@museumstoreassociation.org 3

ATTRACT: MSAProductShop Attract new museum store accounts and garner attention for your products. MSAProductShop is a digital directory that enables a literal search for vendor profiles (VendorList) and a visual search for images of products/services (ProductCatalog). Museum store buyers asked for this type of product sourcing, and we have delivered the answer. Get noticed on MSAProductShop!

MSAProductShop is a digital product, service and company sourcing tool.

MSAProductShop has two components: VendorList and ProductCatalog.

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VendorList allows museum store buyers to search companies, read company profiles and browse and search categories and sub-categories for companies. They can also search by keywords.

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ProductCatalog allows buyers to search products and services. They can search by categories, products and get specific with keywords and characteristics. Once they see a product or service they wish to know more about, buyers can click on the image. The result is a larger image of the product or service, contact information, web and email links, as well as company profile information.

VendorList

ProductCatalog

Every MSA Vendor Affiliate will receive the following on VendorList:

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• • •

Company Name, Address, Phone Number MSA Affiliate icon All applicable categories

Showcase your products or services.

Connect with buyers.

Establish relationships with new buyers.

Packages available.

Affiliate: Free | Non-Affiliate: $375

CONTACT: Mary Petillo, (503) 726-4984, maryp@museumstoreassociation.org or Diana Grossarth, (503) 726-4986, dgrossarth@museumstoreassociation.org 4

ATTRACT: MSAProductShop Rates Three levels of ProductShop packages: STARTER Affiliate: $200 (annual) Non-Affiliate: $500 VendorList • Free Listing • Profile • Logo or Photo • Company Paragraph • Email Link • Website Link ProductCatalog • 1 Product/Service (includes image and description) • 10 Keywords (per product/ service)

BUSINESS Affiliate: $400 (annual) Non-Affiliate: $675 VendorList • Free Listing • Profile • Logo • Photo • Company Paragraph • Email Link • Website Link ProductCatalog • 3 Products/Services (includes images and descriptions) • 10 Keywords (per product/ service)

Change/Updates: $25 each Note: Products/Services can only showcase one product type per image.

ENTERPRISE - LEVEL 1 Affiliate: $575 (annual) Non-Affiliate: $875 VendorList • Free Listing • Profile • Logo • Photo • Company Paragraph • Video • Email Link • Website Link ProductCatalog • 5 Products/Services (includes images and descriptions) • 10 Keywords (per product/ service)

ENTERPRISE - LEVEL 2+ Affiliate: $200 per upgrade Non-Affiliate: $350 After purchase of Enterprise.

Price per additional 5 products/ services—10 keywords per product/ service.

Volume packages and volume updates pricing available upon request.

DISPLAY ADVERTISING VendorList Premium Position Your listing appears in the top position in three sub-categories of your choosing.

1st Position: Affiliate: $1,000 2nd Position: Affiliate: $900 Non-Affiliate: $1,500 Non-Affiliate: $1,350 Your listing appears in the top position in one sub-category of your choosing.

1st Position: Affiliate: $400 2nd Position: Affiliate: $350 Non-Affiliate: $600 Non-Affiliate: $525

3rd Position: Affiliate: $800 Non-Affiliate: $1,200 3rd Position: Affiliate: $300 Non-Affiliate: $450

Featured Product: Your Featured Product/Service displays at the top of the home page and ProductCatalog opening page.

Total of 16 Featured Products available.

Affiliate: $2,000/ea

Non-Affiliate: $3,000/ea

Banner Advertising (Three Rotation) Leaderboard: Affiliate: $5,000/annual Non-Affiliate: $7,500 Square Banners: Affiliate: $2,000/annual Non-Affiliate: $3,000

Vertical Banners: Affiliate: $3,500/annual Non-Affiliate: $5,250 Product Catalog Corner Banners: Affiliate: $2,500/annual Non-Affiliate: $3,500

CONTACT: Mary Petillo, (503) 726-4984, maryp@museumstoreassociation.org or Diana Grossarth, (503) 726-4986, dgrossarth@museumstoreassociation.org 5

RETAIN: Museum Store Magazine Retain current customers—remind current and new museum store accounts of the importance of your products and services.

Keep your message top of mind with your best customers with an ad in Museum Store, the MSA buyers’ first choice in industry magazines. Be remembered!

Museum Store Magazine •

MSA museum store buyers rate Museum Store magazine a primary benefit of MSA membership.

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99% of our readers make or influence product-buying decisions.

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83% saved the magazine for furture reference after reading.

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Digital issues are archived with active links in ads, providing greatly extended shelf-life to your ad purchase.

ADVERTISING RATES Affiliate Affiliate Non-Affiliate Non-Affiliate (NET) 1x 4x 1x 4x 1/6-Page ..............................$460 .......... $415 .................. $575 ..................$520 1/3-Page ..............................$675 .......... $600 .................. $845 ..................$760 1/2-Page Horizontal ..............$925 .......... $830 ............... $1,250 ...............$1,125 1/2-Page Island .................$1,025 .......... $925 ............... $1,350 ...............$1,215 2/3-Page Vertical ...............$1,130 ....... $1,015 ............... $1,400 ...............$1,250 Full-Page ...........................$1,275 ....... $1,125 ............... $1,550 ...............$1,395 Inside Front/Back Cover ......$1,755 ....... $1,575 ............... $2,075 ...............$1,875 Outside Back Cover ...........$1,925 ....... $1,725 ............... $2,225 ...............$1,975 Vendor Focus ........................$595 ..................................... $850 .......................... ($395 for Affiliates and $700 for Non-Affiliates if also purchasing a display ad.)

DEADLINES AD SPACE ARTWORK DUE Spring 2014 ....................................... 2/4/14 ............................................2/6/14 Summer 2014 ................................... 5/13/14 ..........................................5/15/14 Fall 2014 ........................................... 8/5/14 ............................................8/7/14 Winter 2014 ................................... 10/27/14 ........................................10/29/14 Circulation: 2,500

2014 BUYER’S GUIDE DESCRIPTIONS SPRING: EDUCATIONAL PRODUCTS Museum store visitors love to explore and challenge themselves. Make them think; help them play; learn through crafts; teach with media. Read, sing, make, watch, listen…learn. Your products are the tools.

SUMMER: HOLIDAY GIFTS Promote products suitable for gifting or holiday-themed items, from stocking stuffers to corporate gifts. Museum stores are known for offering the most unique gifts, including one-ofa-kind art.

FALL: BUDGET-FRIENDLY/LUXURY PRODUCTS Museum visitors shop for every price point in each category: from coloring books to coffee table books; from glass ornaments to leaded crystal; from socks to a silk opera jacket. Two mini-guides—one for Budget-Friendly Products and one for Luxury Products.

WINTER: WHAT’S HOT FOR 2015 Winter is the most influential period.

Promote new releases and hot trends. Introduce new collections and innovative designs during the prime research months of January and February. Open to every product category.

CONTACT: Mary Petillo, (503) 726-4984, maryp@museumstoreassociation.org or Diana Grossarth, (503) 726-4986, dgrossarth@museumstoreassociation.org 6

RETAIN: Museum Store Magazine

Percent of Museum Store Buyers

99% Dec Jan Feb mails Dec 1

Mar Apr May mails Mar 10

80%

placed multiple orders from advertisers in the last year.

Jun Jul Aug

Sept Oct Nov

mails Jun 16

mails Sept 8

of our readers influence or make product-buying decisions.

Museum store buyers come from all types of institutions.

Art/Decorative

2% 6% 8%

Botanical Garden General Purpose/Other

29%

Historical House/Outdoor Site History

26%

Natural History/Anthropology Science

5% 11%

Zoo & Aquarium

13%

CONTACT: Mary Petillo, (503) 726-4984, maryp@museumstoreassociation.org or Diana Grossarth, (503) 726-4986, dgrossarth@museumstoreassociation.org 7

RETAIN: Museum Store Magazine Announcing the Museum Store magazine iPad/Tablet/Mobile App coming in spring 2014!

PRINT/TABLET/DIGITAL We have your buyers—now we connect them to you!

Beginning with the spring issue, all members and affiliates of MSA can access Museum Store on iTunes and Android app stores and download the magazine to their iPads and tablets free of charge.

Bonus to all advertisers: • Every advertiser in Museum Store magazine will receive the iPad/tablet edition at no additional charge as part of their advertising contracts.

• All advertisers will have links to their websites in the app pp editions.

Bonus • • • •

to full-page advertisers: Animation Audio (supplied) Slideshows (photos supplied) Video (supplied)

Production for partial page advertisers: $300 Production • Audio (supplied) • Slideshows (photos supplied) • Video (supplied) $550 Production • Animation

Additional iPad/tablet advertising opportunities: $450 Production • Scrolling Ad Pages • Hotspots • Drag & Drop • Explore a Photo • Slide Mix & Match • Photo 360 $700 Production • Animation Tap & See • Color Customized 360 • Ultimate Tour • Customize the Product $850 Production • Ultimate Media Tour

Special features can be viewed on iPads/tablets. For more examples, click here.

CONTACT: Mary Petillo, (503) 726-4984, maryp@museumstoreassociation.org or Diana Grossarth, (503) 726-4986, dgrossarth@museumstoreassociation.org 8

CONNECT: Program Book & Expo Guide Connect with MSA buyers in person; get your products into their hands. Be in the right place at the right time. Strengthen your current museum store accounts and introduce new merchandise. The MSA Conference & Expo is about networking and sourcing.

Drive traffic to your MSA Expo booth!

Program Book & Expo Guide •

Placed directly into their hands at registration, the attendees carry the book with them throughout the conference and expo.

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80% of MSA buyers say they intend to place orders before year-end. Be remembered at order time.

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A digital edition of the Program Book & Expo Guide is posted online from April to October for all MSA buyers to utilize and notice your advertising.

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Attendees rank shopping as the main reason they come to the MSA Conference and Expo.

PROGRAM BOOK & EXPO GUIDE ADVERTISING RATES Affiliate Non-Affiliate 1/2-Page Horizontal ............................................................ $830 ..................$995 Full-Page ......................................................................... $1,150 ...............$1,380 Inside Front/Back Cover .................................................... $1,600 ...............$1,920 Outside Back Cover ......................................................... $1,700 ...............$2,040 Vendor Focus ...................................................................... $495 ..................$620 ($250 for Affiliates and $375 for Non-Affiliates if also purchasing a display ad) Product Category Index ........................................................ $315 ..................$375

Extending the Experience THE 59TH ANNUAL

MSA RETAIL CONFERENCE & EXPO A P R I L 1 1 – 1 4 , 2 0 1 4 | E X P O DAT E S : A P R I L 1 1 – 1 2 , 2 0 1 4

H O U S TO N, T E X A S

Ad Space Artwork DEADLINES .................................................................... 3/6/14 .............3/11/14

PROGRAM BOOK & EXPO GUIDE TABLET EDITION! Beginning with the 2014 issue, all MSA Conference & Expo attendees can download the Program Book & Expo Guide to their iPads and tablets free of charge.

Bonus • • • •

to full-page advertisers: Animation Audio (supplied) Slideshows (photos supplied) Video (supplied)

Production for partial page advertisers: $300 Production • Audio (supplied) • Slideshows (photos supplied) • Video (supplied) $550 Production • Animation

Additional iPad/tablet advertising opportunities: $450 Production • Scrolling Ad Pages • Hotspots • Drag & Drop • Explore a Photo • Slide Mix & Match • Photo 360 $700 Production • Animation Tap & See • Color Customized 360 • Ultimate Tour • Customize the Product $850 Production • Ultimate Media Tour

CONTACT: Mary Petillo, (503) 726-4984, maryp@museumstoreassociation.org or Diana Grossarth, (503) 726-4986, dgrossarth@museumstoreassociation.org 9

PRESENT: MSA Retail Expo Make an appearance! The MSA Retail Conference & Expo is the only conference and expo specifically created for retailers at museums, historic sites, botanic gardens, aquariums, zoos, libraries and more. These nonprofit retailers are always on the lookout for new and interesting products they can tie to their institutions’ collections—products just like yours! In 2014 MSA will be in Houston at the George R. Brown Convention Center. The Expo dates are April 11-12, 2014. Be sure to exhibit at the Expo to present your products!

PRICING FOR 2014 BOOTHS Type of Space

Vendor Affiliate Booth Fee

Non-Vendor Affiliate Booth Fee

Networking Space

$785

$1,685

5'x10' Standard**

$995

$1,895

10'x10' Standard

$1,860

$2,760

10'x20' Standard

$3,720

$4,620

10'x30' Standard

$5,580

$6,480

10'x10' Standard

$1,595

$2,495

10'x20' Standard

$3,190

$4,090

10'x30' Standard

$4,785

$5,685

ZONE A

ZONE B (15% discount from Zone A)

ZONE C (20% discount from Zone A) 10'x10' Standard

$1,495

$2,395

10'x20' Standard

$2,990

$3,890

10'x30' Standard

$4,485

$5,385

For booths larger than 10'x30', please contact MSA for pricing.

10'x10' Open Corner Booth locations carry an additional fee of $425/space; Peninsula spaces carry an additional fee of $850/space.

BOOTH TYPES 5’x10’ First-Time Exhibitor Space Limited quantities of 5’x10’ standard booths are available to first-time MSA exhibitors.

Standard Space The Standard Booth space is 10 feet deep and available in widths in 10-foot increments.

Open Corner Space The Open Corner space is 10 feet deep and available in widths in 10-foot increments; located at the intersection of two aisles.

Peninsula Space The Peninsula Booth is available as a 10-foot-by-20-foot space.

**First-time exhibitor introductory offer. If your organization has exhibited with MSA any time in the past, you must select another booth type. (Limited space is available!)

NETWORKING SPACE

ADDITIONAL MARKETING OPPORTUNITIES

Also new for 2014, MSA is offering Networking Space as an alternative or addition to the traditional booth space. Exhibitors can reserve space conveniently located on the expo floor to conduct appointments for additional networking.

This space is great for exhibitors who do not need to show product, but simply need a place to meet with buyers.

Tote Bag Insert: $250 Put your product in the hand of every expo attendee! Only tangible promotional items or product samples accepted.

Networking Space Vendor Affiliate: $785

Non-Vendor Affiliate: $1,685

Product Table Display: $200 Located outside the entrance of the expo hall during opening reception on Friday.

Expo Passport: $100 Buyers must check in at your booth to be entered into a drawing to win a prize.

Featured Exhibitor/Mobile App: $250 Company listing will appear at the top of the exhibitor list in a highlighted color.

CONTACT: Austin Hernandez, (303) 565-4015, austin@museumstoreassociation.org 10

PROMOTE: Sponsorships Show your support of the industry and get noticed! Combine advertising and sponsorship into a total marketing package.

Develop your own unique sponsorship to build brand recognition and promote your products and services.

BUILD BRAND RECOGNITION Getting noticed is one thing. Creating a buzz and desire for your product is another. Our job is to better highlight buyers’ needs and vendors’ offerings by working with you to craft a custom sponsorship package that will painlessly strike the right balance between price and benefit, regardless of whether you’re a big fish in a small pond or a small fish wanting to look big.

UPDATE YOUR MARKETING TOOLBOX There’s an old saying: “If the only tool you have is a hammer, every problem looks like a nail.” If exhibiting is your only marketing tool, then all of your solutions will be limited to the booth space. In addition to exhibiting opportunities, we are here to help you develop different promotional strategies to reach your customers in a manner they want to be reached.

MATCH-UP WITH THE RIGHT BUYERS Gaining those different promotional tools to reach your customers means you’ll be able to elevate the exposure needed to successfully match your products with the missions of more organizations.

REPEAT BUSINESS This is the result of deeper relationships with your customers and a better understanding of their needs and wants. Developing a customized and integrated marketing plan will help you to develop your existing relationships

S TRATEGY O P PORTUNITY PR O MOTE MARKETI N G CU S TOMER REC O GNITION B R AND

and build long-lasting relationships with new customers.

We are here to help you do as little or as much as necessary to make you look your best and get the results you want.

For more information about getting noticed by MSA members please contact Austin Hernandez to discuss your options and develop your plan.

CONTACT: Austin Hernandez, (303) 565-4015, austin@museumstoreassociation.org 11

POSITION: Banner Advertising Establish a favorable position for your business over other competitors. Gifts and products purchased from museum stores are valued for their uniqueness and quality—promote your competitive advantage with banners. Be successful!

Banner Advertising on www.MuseumStoreAssociation.org: •

Your banner ad is seen daily by museum stores as they visit the website (three-month cycle).

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Banners introduce new products or reinforce company brands.

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Banners provide instant access to product purchasing, catalogs and company website for further information.

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Banners offer opportunities for tracking and website landing page lead generation opportunities.

How MSA website banners work: •

Free banner-build on your first banner with our in-house design department.

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Vertical layout, 186 x 300 pixels, jpeg or static gif format. No flash.

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Rotating banner (displays for five seconds before rotation—20 seconds of display per minute).

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Rotates with up to two additional advertiser banners.

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Banners run in three-month cycles. You may change your banner artwork each month.

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Banners may start any month, depending on availability.

ADVERTISING RATES Ad Type (186 x 300 pixels) ..........................................................Quarterly Rate* Home Page Banner (3x ad rotation) ................................................................... $500 Interior Page Banner (3x ad rotation) ................................................................. $300 * Quarters begin on the first business day of any month and run for a total of three months.

CONTACT: Mary Petillo, (503) 726-4984, maryp@museumstoreassociation.org or Diana Grossarth, (503) 726-4986, dgrossarth@museumstoreassociation.org 12

TARGET: MSA Member List Rental Reach the entire MSA membership or a segment of museum store buyers—museum type, revenue or geographic region.

Deliver your digital message into specific inboxes or your printed catalog/brochure into the hands of targeted museum store buyers.

Focus your message and reach your target market!

Member List Rental (email or labels) •

Quick, cost-effective and direct.

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Marketing through a targeted list generates high-quality leads.

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Build brand awareness with the value of member association.

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Effectively test market different products/services, audience segments and messages.

MUSEUM STORE CLASSIFICATIONS

Air & Space Anthropology Art Botanical

Children’s Historic Maritime Natural History

Performing Arts Science Sports Zoos & Aquarium

MSA makes available to its membership the opportunity for mailing list and email list rental as part of MSA Integrated Marketing Packages. The lists can be rented only in conjunction with advertising programs, sponsorships and MSA Expo booths. A minimum package purchase is required. Contact sales for details.

VALUE

List Universe: 870 Museum Store Postal Addresses ...........................................$250 per list 859 Museum Store Email Addresses ............................................$375 per list Minimum Order Entire List Selects (additional fees): Chapter ................................................................................................ $15 Gross Revenue ...................................................................................... $15 Museum Type ........................................................................................ $15 State/Zip .............................................................................................. $15 Addressing: Pressure Sensitive Labels.....................................................................$10/M Keycode ...........................................................................................$10/M NCOA/DPV/CASS................................................................................. $50 Email: Image Hosting (3 months total) ............................................................... $50 Tracking Report (per file)......................................................................... $25

CONTACT: Mary Petillo, (503) 726-4984, maryp@museumstoreassociation.org or Diana Grossarth, (503) 726-4986, dgrossarth@museumstoreassociation.org 13

SUCCEED: MSA Integrated Marketing Packages Now MSA makes it easier for you to succeed in reaching the museum store buyers through an integrated marketing program. What is the MSA Integrated Marketing program? It is a cross-channel package program that presents a unified message to buyers through advertising, promotion, branding, direct marketing, events and high-tech tools that effectively communicate to your target audience.

MSA packages all of your MSA marketing opportunities together for the following programs: •

MSAProductShop

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Museum Store magazine

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2014 MSA Expo exhibitor

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2014 MSA Conference sponsor

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MSA Program Book & Expo Guide

•

MuseumStoreAssociation.org banner advertising

•

MSA mailing list rental

•

MSA sponsorships

With one call, we make it happen. We work with you to create a package that works for you and fits your budget and your marketing goals. Based on insights from you, we help you strategically select communication channels that interact with buyers to achieve your goals. We know that successful campaigns result in long-term relationships with customers and demonstrate the value of your integrated marketing investment. We have exciting new programs and extras that we add to the package to increase the impact and value of your investment.

SAMPLE PACKAGE A

SAMPLE PACKAGE B

Print, digital, full-year exposure, heavy spring

Print, digital, expo booth, sponsorship

$2,900:

Budget max

$6,500:

ProductShop Business Level

$575:

$400:

(VendorList: listing, profile, photo— ProductShop: 3 product images)

$1,923:

3 Museum Store 1/3-Page Ads

$2,996:

4 Museum Store 1/2-Page Ads (3 buyer’s guides photo/edits–early bird discount 5%–1 20% discount coupon from Expo)

1 Website Banner

$1,860:

(spring–home page)

$2,823

ProductShop Enterprise Level (VendorList: listing, profile, photo, video— ProductShop: 5 product images)

(spring, summer, winter–2 buyer’s guides photo/edits–early bird discount: 5%)

$500:

Budget max

MSA Expo Booth (Zone A 10 X 10 Standard)

$250: $250:

Total package price

Tote Bag Insert Conference Mobile App (featured exhibitor)

PACKAGE EXTRAS: Interior Website Banner (fall) 8-page brochure digitized for client website (e-book)

$500: $6,431

$3,500

1 Website Banner (summer–home page)

Total package price

Total package value PACKAGE EXTRAS: 1X upgrade–½-Page Ad to Full-Page 1X animation in iPad/tablet edition Museum Store magazine ProductShop: 5 additional products $7,800

Total package value

CONTACT: Mary Petillo, (503) 726-4984, maryp@museumstoreassociation.org or Diana Grossarth, (503) 726-4986, dgrossarth@museumstoreassociation.org 14

MECHANICAL SPECIFICATIONS Museum Store Magazine Circulation: 2,500

|

Frequency: Quarterly

MECHANICAL SPECIFICATIONS (in inches) 2-Page Spread, with bleed ................................................................... 17 x 11.125 2-Page Spread, no bleed ................................................................. 15.75 x 9.875 Full-Page, with bleed....................................................................... 8.625 x 11.125 Full-Page, no bleed........................................................................... 7.375 x 9.875 2/3-Page Vertical ............................................................................. 4.833 x 9.875 1/2-Page Horizontal ......................................................................... 7.375 x 4.812 1/2-Page Island ............................................................................... 4.833 x 7.375 1/3-Page Square .............................................................................. 4.833 x 4.812 1/3-Page Vertical ............................................................................. 2.292 x 9.875 1/6-Page Vertical ............................................................................. 2.292 x 4.812 1/6-Page Horizontal ........................................................................... 4.833 x 2.25

Program Book & Expo Guide Circulation: 1,400

MECHANICAL SPECIFICATIONS (in inches) 2-Page Spread, with bleed ................................................................... 17 x 11.125 2-Page Spread, no bleed ................................................................. 15.75 x 9.875 Full-Page, with bleed....................................................................... 8.625 x 11.125 Full-Page, no bleed........................................................................... 7.375 x 9.875 1/2-Page Horizontal ......................................................................... 7.375 x 4.812

Note: If interested in video or animation please contact us for specs: Alex Rullo, alexr@skies.com AUDIO: Audio cannot exceed 30 seconds.

Note: on all bleed materials, keep live matter (logos/art/design elements) 1/4" inside on all four sides to allow for variations in trimming, folding and binding. Saddle-stitch bindery.

Digital File Requirements for the Vendor Focus Section Within Museum Store and Program Book & Expo Guide—Image size must be a 300 dpi, 4-color image at 2.2" x 1.5".

Image must be of product only—no company logo, promotional text or contact information may be in the image.

Cancellations—Written notice of cancellation must be received by the reservation deadline for that issue.

Multiple insertion contract cancellations will be charged the difference of the one-time rate for ads already printed.

If written notice is not given, or it is received after the due date, a 25% cancellation fee will be applied for the cancelled ad. For multiple insertion contracts, this fee will be calculated at the one-time rate. See contract for additional contract terms.

ADVERTISING SALES Mary Petillo, Ad Sales Executive Phone: (503) 726-4984 maryp@museumstoreassociation.org

iPad Enhancements VIDEO: Videos cannot exceed 120 seconds.

Digital File Requirements for Display Ads—Acceptable files include: Highresolution (300 dpi or higher) PDF files, flattened PhotoShop files, Illustrator EPS or InDesign files packaged with all linked fonts and graphics. All images/graphics must be 300 dpi or greater. All advertising is printed web-offset. Follow SWOP specifications for all materials. Changes to submitted ads are subject to additional cost to be incurred by the advertiser.

Diana Grossarth, Account Executive Phone: (503) 726-4986 dgrossarth@museumstoreassociation.org

PHOTO GALLERIES: Photo Galleries can include up to 5 images.

The images must be photos, not additional advertisements. Images should be 300dpi, RGB color, JPG, PNG or tiff format. Supply layout to show correct order of images in gallery.

WEB ELEMENTS: Web elements point to URL provided by the advertiser. Flash does not work on the iPad. The only navigational tools are the ones built into the site. Web content is the legal responsibility of the advertiser. This content is only available when the reader is online.

Skies America Publishing Company 9655 SW Sunshine Ct, Ste 500, Beaverton, OR 97005 Fax: (503) 520-1275 SEND MATERIALS TO: Cindy Pike, Production Coordinator Phone: (503) 726-4960 Email: cindyp@skies.com FTP Address* Server/Host: ftp.skies.com Password: skiesads Connect using FTP with TSL/SSL Path/Directory: MuseumStore *Do not include spaces or symbols except underscores ( _ ) in file names. Search Internet for free file transfer or FTP software.

Our FTP site cannot be accessed via the Internet.

CONTACT: Mary Petillo, (503) 726-4984, maryp@museumstoreassociation.org or Diana Grossarth, (503) 726-4986, dgrossarth@museumstoreassociation.org 15

EXTEND THE EXPERIENCE