MuseumNext Digital Summit 2019

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Digital SOLUTIONS FOR accessible AND interactive Visit Experiences

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S e s

Welcome to MuseumNext MuseumNext started as a response to the digital revolution that was beginning to disrupt every aspect of our lives a decade ago.

I’d like to thank you for taking time out to invest in your professional development.

In doing so you are making our conversations richer and our network stronger.

Today, this disruption shows no signs of slowing down, and most museums have embraced the opportunities that digital offer them.

I’d also like to thank our sponsors for supporting this event. These are Microsoft, Livdeo, Panasonic Business, Motor Agency and Locatify.

As a sector we’ve had some great digital successes and accepted that we can learn from failure.

Their support has been crucial to making this event happen.

At this conference we explore the digital side of museums and share actionable advice to help those working in museums around the world.

I hope that you find the presentations inspiring, make new friends in the sector and hear new ideas that can impact on your work.

One of the strengths of the museum sector as it has explored digital technologies is an openness and willingness to share. And we’re grateful to our speakers for sharing their ideas, knowledge and experience.

This event brings together a lot of like minded people, so take the chance to network and share your ideas both at the event and online.

The chances are, that if you’re grappling with a digital problem, that someone in our community knows the answer.

Jim Richardson Founder, MuseumNext

Sponsored by

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9:25am

Welcome Delegates will be welcomed to MuseumNext

by Sarah Berckenkamp who will be chairing the conference.

9:30am

Making Digital Happen Kati Price, Head of Digital Media, V&A Dafydd James, Head of Digital, National Museum Wales High-performing digital teams are critical to making organisational change happen.

10:00am

Operation Night Watch Nanet Beumer, Head of Digital, Rijksmuseum On 8 July 2019 the Rijksmuseum started Operation Night Watch. This is the biggest and most wide-ranging research and conservation project in the history of Rembrandt’s masterpiece. The goal of Operation Night Watch is the long-term preservation of the painting. The entire operation will take place in a specially designed glass chamber so the visiting public can watch and will be streamed live online.

How did the Rijksmuseum team make this and supporting digital elements across the breadth of social media platforms happen?

But how do organisations identify how big their digital teams should be, how they are structured, and where they belong in the organisation? How do they define and measure digital success?

Kati and Dafydd surveyed 56 GLAM organisations across the world to find out.

In this presentation, they will share how they explored how digital is being shaped and is shaping museums and cultural institutions today.

They will reveal how organisations are reconfiguring their digital teams to define success and drive change. And they suggest next steps in helping organisations to make change happen on the journey to digital maturity.

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10:30am

Why AI is not just for visitors Casey Scott-Songin, Senior Manager: Data & Insight, The National Gallery Tom Cunningham, Data Analyst, The National Gallery Why do visitors get to have all the fun?

The Data & Insight team at the National Gallery set out not just to understand what audiences have come to the Gallery in the past, but, with machine learning methods, begin to predict what audiences might come in the future.

This talk will look at how a forecasting model was developed for exhibition ticket sales and audience attendance using machine learning methods and will detail how it has since been used within the organisation.

The speakers will also explore how to find insights using machine learning on visitor feedback.

11:30am

Agile Development in a Non-Agile Museum Taika Dahlbom, Finnish National Gallery “As agile website development product owners, we navigate between the development team and the museum bureaucracy in order to produce the best possible website for the audience to enjoy.” This is the scrum user story I and my colleagues at the Finnish National Gallery might write.

During the development of the museum’s new website we have encountered issues arising from the clash of cultures and paradigms – and solved them. I present a selection of issues and their sometimes surprising solutions from our museum’s first ever agile development project.

11:00am

Break Grab a coffee, network and visit our sponsors exhibition stands.

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12:00pm

12:30pm

Eva Van Regenmortel, Researcher, Design Museum Gent

Dr Niels Wouters, Digital Media Specialist, University of Melbourne

Pieter-Jan Pauwels, Innovation Lead - Digipolis, City of Ghent

How far can agency over museum experiences go before it becomes invasive and detrimental to visitors’ privacy? What can we sense; what shouldn’t be sensed?

What happens if analysis of sensed data reveals –accidentally or purposely– upsetting information about a visitor?

Museum of Things for People

With Museum of Things for People (MoTfP) Design Museum Gent examined the activity and expectations of visitors in the exhibition Object Stories, which shows 200 collection pieces.

The project focused on three main aspects, namely wayfinding (in what way do people move around in the exhibition?), tracking (which objects attract people the longest?) and data enrichment (suggesting points of interest in the city based on the results of the tracking).

In the presentation the speakers will share how the project came about, the technical realization in collaboration with two startups, and their most important findings.

An Ethical Minefield

These questions contribute to an emerging demand to rethink our collective idea(l)s about ethical conduct and norms.

This talk will address the specific interventions Science Gallery Melbourne has in mind and has previously experimented with, and how our insights contribute to an accessible and inclusive debate about ethics.

1:00pm

Lunch Get some lunch, network and visit our sponsors exhibition stands.

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2:00pm

Sponsors Presentation Ciprian Melian, CEO, Livdeo The main aim of storytelling is to bring visitors on a journey and introduce them to new objects and perspectives by communicating the qualities and attributes of art.

Ciprian Melian, Livdeo CEO, will introduce the agile, user-centric methods and solutions used by the company to create and deliver unconstrained digital mediation and storytelling to the visitors.

Ciprian will share the GEED platform along with its ability to manage large-scale projects, from open data and artwork recognition to universally accessible storytelling strategies to produce new mediation tools accessible on visitors devices.

2:15pm

Digital Transformation Framework Catherine Devine, Business Strategy Leader - Libraries and Museums, Microsoft Catherine Devine, the former CTO at the American Museum of Natural History and Microsoft’s lead on museums and libraries will share a new framework for Digital Transformation in the museum sector.

2:45pm

From Dusty Documents to Hold Your Breath Stories Hannah Hethmon, Independent Podcast Producer The UK National Archives holds 11 million records covering a thousand years of British history, but the impression of archives among the public is still piles of dusty documents.

How do you radically shift that perception?

With stories of course.

Hannah worked with the National Archives to produce On the Record, a podcast mini-series that used familiar names and events as entry points for the public, stories to keep them on the edge of their seat, and exciting records to subtly demonstrate the power of archives to show us the truth behind “the stories you think you know.”

In this talk, Hannah will explain how she trained UK National Archives staff in audio storytelling, how they identified the perfect characters for their stories, and how they took biographies and facts and wove them into more complex narratives that will make the audience cry, gasp, and rethink history.

3:15pm

Break Grab a coffee, network and visit our sponsors exhibition stands.

How do you transform the approach to digital in complex organisations like museums?

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3:45pm

How to tell stories online that people won’t move away from Fransje Pansters, Digital Communication Advisor, Van Gogh Museum Why do people get lost in a novel, spend hours binge-watching series on Netflix and forget the time while scrolling through their social media timelines, while the average visit duration on a museum website is less than 2 minutes?

Stories are at the core of museums and they have all the potential to be equally engaging as a television series. Fransje asked scenario writers, theatre makers, journalists at newspapers and UX specialists to find out how museums can rewrite and redesign stories so people won’t move away.

In this talk, she’ll share what she has learned.

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4:15pm

Unexpected stories and incidental objects Russell Dornan, Digital Content Editor, V&A Dundee A new way to tell the story of museum objects. Instead of the focus, consider the object as a thread in the tapestry of someone’s life; a cameo in their story.

4:45pm

Conference Closes Closing comments and thanks.

5:00pm

Drinks at the Frascati Cafe Join us in the Frascati Cafe for a post conference drink.

By subverting storytelling in this way, V&A Dundee’s article series ‘Scottish Design Icons’ presents authentic and meaningful reflections on Scotland’s design history from unique perspectives.

Find out how the series developed organically; how relegating museum objects and themes to the background can yield unexpected connections and storytelling opportunities; and why the singular, authoritarian “museum voice” is no longer relevant.

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PROTO - World’s first educational VR park. Tallinn, Estonia

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We create captivating designs and visually immersive thematic worlds, counting more than 30 exhibitions and four World Expos among our experience. At our base in Tallinn we have the facilities to build installations and complex exhibits ready to be delivered globally.

FREE VR CONSULTATION

Contact us for design and technology advice at liis@motoragency.eu 5 hours consultation free of charge

motoragency.eu

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www.museumnext.com

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