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March 9, 2012


Vol. 30, No. 28

Go Red 5K promotes heart health By Hollen DoDDs

Matters of the Heart Bridget Dickey is one of MUSC’s patients featured in phase 2 of the branding campaign. Employees can view the latest commercials at

New phase of branding campaign gets personal B ridget Dickey got lucky one year ago, although when she was at MUSC’s Chest Pain Center it didn’t really feel that way. The 40-year-old mother of two boys, now ages 1 and 3, felt chest pain a week after delivering her son, and went to an urgent care center to be checked out. After evaluating her, they called EMS, and she was transported to MUSC, where she was diagnosed with postpartum cadiomyopathy. The condition, which reduces the heart’s ejection fraction, essentially causes heart failure

— and is fatal if not caught and treated in time. Dickey, who was just a week and a half out from the birth of her second son, said she was so glad her husband insisted that she get checked out. “I was experiencing severe heaviness in my chest, shortness of breath and when I laid down, it felt like I was drowning.” Dickey of Goose Creek is one of many patients to be featured in the second phase of MUSC’s branding campaign that is rolling out this week. The campaign

“Changing What’s Possible” features real patient experiences. Dickey, who is doing well now, said her cardiologist, Marian Taylor, M.D., has her on a two-year treatment regimen that includes medication, diet and exercise. “My experience at MUSC was great. The doctors and nurses in the critical care unit were wonderful. Everyone really took great care of me and kept my family informed of what was going on and what to expect going forward.”

Dickey said it was wonderful being filmed for the television commercial. It’s an experience she’ll never forget, she said. She wants to let others know the type of quality care they can get at MUSC. “I truly believe I would not have gotten the type of A-1 treatment if I was taken somewhere else. Dr. Taylor and her team did a wonderful job, and my progress with this condition may not have been as positive as it is now if I was taken somewhere else.” See Heart on page 8

Public Relations Runners of all ages got their hearts pumping for the second annual Go Red Heart 5K Run & Walk Feb. 11. MUSC employee Stephanie Carter, who works in the Clinical Laboratory Services Department, was prompted to start the event after her mother, Robin Seay, died from heart disease at the age of 47. “I wanted to turn the loss of my mother into something positive, while trying to inspire other women to become more aware of their own heart health,” she said. Heart disease kills an estimated 630,000 Americans each year and is the leading cause of death for men and women, according to the American Heart Association. Statistics also show that heart disease kills more women than all forms of cancer combined. Carter is now an advocate for awareness. “I was unaware of the statistics of heart disease prior to my mother’s death. She had no previous signs of symptoms, so it was completely unexpected,” she said. See 5K on page 8

Stephanie Carter, center, is joined by close friends at the Go Red 5K Run & Walk in memory of her mother.

2 THe CaTalysT, March 9, 2012

OverHeard at musc Who

Kathleen Bartholomew, R.N., was the featured speaker at the Feb. 29 medical center’s Leadership Development Institute. She has been a national speaker for the nursing profession for the past nine years and author of several books, including “Ending Nurse to Nurse Hostility: Why Nurses Eat Their Young and Each Other.” In 2010 she was nominated by Health Leaders Media as one of the top 20 people changing health care in America. Bartholomew first encountered physician bad behavior as a new nurse in the early 1990s. Bartholomew said it’s more critical than ever to teach managers and employees how to create a culture of understanding and security in the work place, especially given statistics that show the huge costs of bullying and aggression in health care.

Editorial of fice MUSC Office of Public Relations 135 Cannon Street, Suite 403C, Charleston, SC 29425. 843-792-4107 Fax: 843-792-6723 Editor: Kim Draughn Catalyst staff: Cindy Abole, Dawn Brazell, The Catalyst is published once a week. Paid adver tisements, which do not represent an endorsement by MUSC or the State of South Carolina, are handled by Island Publications Inc., Moultrie News, 134 Columbus St., Charleston, S.C., 843-849-1778 or 843-958-7490.

triBal forMations

40 percent q Opinions and views ignored, 33 percent q Pressure not to claim something, 28 percent q Key areas of responsibility removed, 27 percent q Being ignored or excluded, 25 percent (JONA Vol. 39 No. 2)

strategies to cope

Bartholomew recommended switching from a hierarchical way of managing to a tribal one where employees feel safe and valued. HIERARCHY


q Staff complain to

q Staff take

manager or each other q Boss solves problems q People know their place q No feedback sought q Secrecy and blame q Control as key q Different rules for different roles

accountability q Staff seek resolution q People know their value q Peer evaluations q Just culture – open sharing q Relationships as key q 100 percent of staff held to same standard

the consequences Rude behaviors left unchecked can lead to high turnover, low morale and medical errors. One study found the verbal abuse from physicians was reported at 90 to 97 percent; 76 percent witnessed negative nurseto-nurse behaviors and 67 percent saw a link between those behaviors and medical errors. (Rosenstein). Among a survey of Washington state ER nurses, it led to: q Withholding information, 45 percent q Ordered to do work below competence,

There are many strategies that can help reduce the amount of bullying happening in the work place. Managers can decrease negativity, gossip and a culture of blame by maintaining a zero tolerance for communication that is unhealthy, she said. The following is a questionnaire designed to open up a dialogue. Sample questionnaire managers can use: I am respected by my peers 1 2 3 I feel supported by my peers 1 2 3 I can safely express my opinions 1 2 3 I feel a strong sense of belonging 1 2 3 What I like the most about my team is: What I need more from this team is:

4 4 4 4

5 5 5 5

Behaviors to seek Professional behaviors include: Accept one’s fair share of the workload, keep confidences; work cooperatively, despite feelings of dislike; look co-workers in the eye; don’t engage in conversation about a coworker; stand up for an “absent member” in conversations so you don’t become a silent witness; don’t be overly inquisitive about each other’s lives; and do repay debts, favors and compliments.

contact info Dowload handouts at http://mcintranet.musc. edu/muscexcellence/LDI/LDI21.htm. For more information, visit http://www.

THe CaTalysT, March 9, 2012 3

Purchase healthy cafeteria options, enter contest

MUSC dietetic interns and Sodexo are sponsoring a contest designed to promote health and wellness during National Nutrition Month through the purchase of healthier options in MUSC cafeterias. All MUSC certified Wellness & You items Susan Johnson have met specific nutritional guidelines. This contest is for MUSC employees and students, participants must have an active MUSC badge to be eligible.

Health at work

Contest Rules 1. Purchase a Wellness & You entrée from any MUSC cafeteria. 2. Write your name and phone number or email address on the back of your receipt and place in the contest box located at the checkout counters. 3. Weekly prizes will be given at the Wednesday nutrition booths, with the

grand prize and runner-up prize given at the financial office in the university hospital. This contest will take place through the end of March. Receipts need to be in by 3 p.m. every Thursday and the drawing will be done around 3:30 p.m. to determine the winner for the weekly prize. The first weekly drawing was March 8, with drawings also March 15, March 22 and the final drawing (weekly and monthly) March 29. Prizes q Week 1: Signed copy of “Food Lovers’ Guide to Charleston & Savannah” by Holly Herrick q Week 2: Signed copy of “Southern Farmers Market Cookbook” by Holly Herrick q Week 3: $25 gift card from the Hospitality Management Group to be used at Blossom, Magnolias or Cypress q Week 4: 2 pound bag of Magnolias stone ground white grits and an “ART of Healthy Cooking” cookbook At the end of March, everyone who


has entered the contest will be entered into a grand prize drawing. The grand prize will be $25 per week for a year put onto badges for use in the MUSC cafeterias; the runner-up will receive $10 per week for a year put onto badges for use in the MUSC cafeterias. For information contact Molly Jones at Employee Wellness events q “Pitch the Pack” Smoking Cessation Clinics: Weekly cessation clinics facilitated by physicians, psychologists and trained staff free for MUSC employees, students and family members. The next clinic will be held at 5:30 p.m., March 12 in Room 102, Colbert Education Center & Library. Visit and click on “Smoking Cessation Enrollment Form” to register or email q Wellness Wednesday: March is National Nutrition Month and the focus is to “Get Your Plate in Shape.” Join the dietetic interns at Wellness Wednesday

I’ll get you the

for nutrition tips, interactive games, prizes and free food. Get ready to take the “cookie challenge” and learn how to get your plate in shape from 11 a.m. to 1 p.m. March 14 in the Children’s Hospital lobby. q Worksite screening: March 14 in Room 803, Harborview Office Tower. This screening, valued at about $350, is available to employees with the State Health Plan for $15 (covered spouses can also participate for $15). Employees and spouses without this insurance can participate for $42. The screening includes: height, weight, blood pressure and a blood draw for a blood chemistry profile, hemogram and a blood lipid profile. To register, go to http://www. and click “Worksite Screening.” q Farmers market: Fruits and vegetables are available from 7 a.m. to 3:30 p.m. every Friday in the Horseshoe and in the grassy area next to Ashley River Tower. Contact Susan Johnson at johnsusa@ to become involved in employee wellness at MUSC.

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currents marcH 6 People – Fostering employee pride and loyalty

Employee of the Month – January q Vanessa Stewart, house concierge with Volunteer & Guest Services, was praised for her help with the 2011 MUSC Angel Tree program during the holidays. (by Barbara Busby) q Chris Kling, respiratory therapy, was recognized for his dedication and commitment to patients and teamwork with employees. (by Amanda McGarrigle) q Todd Ham, an inpatient epilepsy EEG tech, was recognized for his generous initiative in supplying toys to inpatient children who needed longterm EEG monitoring in both ICUs and epilepsy monitoring unit. (by Adam Kornegay) HR update Karen Rankine, MUHA Organization, Education and Development manager, presented the following: Administrative support orientation – Developed by MUHA HR with input from administrative support staff (Heather McKelvey and Kelly Cave), these orientation documents are designed for administrative support staff for managers, directors and administrators; Includes competency based orientation (CBO) [competencies, performance criteria and resources] and orientation/ training checklist; CBO needs to be individualized by unit/dept preceptors/ educators/managers; Orientation documents are posted on HR Web site via the MUHA intranet; HR will distribute an orientation binder to include orientation/training checklist, CBO summary sheet, fact sheets and HR staff contact information when someone is new to role; Department preceptor will facilitate completion of orientation including CBO. Patient Family Centered Care – Institute of Psychiatry Torri Jacobsen, Patient Family

Centered Care coordinator and council liaison, introduced Mary Ann Gallagher and Marian Rzepkowski, two members of the IOP Patient Family Partnership Council, who shared personal accounts of their experiences with mental illness and provided an update of the group’s activities. The council, which was formed last April, is composed of eight members, four family members and four consumers, with first-hand experiences with a variety of mental illness. Members are active participants in various IOP efforts and community programs that help promote awareness and support. The council helped facilitate crisis intervention training for the medical center’s Safety & Security staff; established a weekly spiritual support group for IOP inpatients in December; assisted with the IOP Discharge Planning PI team; and helped with IOP new employee orientation. They are partnering with IOP staff and physicians and currently recruiting for new members. For information, contact Jacobsen at Wellness update Susan Johnson, Ph.D., Employee Wellness Program coordinator, reminded managers that March is National Nutrition Month and March 14 is National Registered Dietitian Day and that theme events are being planned. On March 1, MUSC was recognized with the Golden Apple award from the South Carolina Hospital Association and N.C. Prevention Partners for achieving high standards of excellence in providing a healthy food and wellness environment for employees, patients and visitors. MUSC was among three South Carolina hospitals who are recognized as Gold Apple Hospitals as part of the Working Well initiative. Johnson also spoke about progress with the Wellness Works Program (Wellness & You) with Sodexo, which is set to provide healthy food choice themes and specials at MUSC dining, vending and catering areas.

To Medical Center Employees At the March 6 communications meeting Chris Murray, director of Business Development & Marketing Services, shared with the management team our new television messages. The new messages are a component of MUSC’s “Changing What’s Possible” brand campaign which will also include print media, Web and outdoor messaging. MUSC faculty, staff and key stakeholders are encouraged to view our new messages by visiting and select TV messages. Our messages include real patients, physicians, nurses and other staff. I want to thank everyone for jobs well done. Additional details are included in this week’s issue of The Catalyst. On another matter, we have an outstanding Department of Pharmacy Services and I am routinely reminded of that as I observe the progress this vital department continues to make with improving quality of care and efficiency of services. There are four convenient pharmacy locations around campus for patients and employees, as well as a mail-order pharmacy. All faculty and staff are encouraged to utilize our pharmacies for personal prescription needs. Pharmacy Services’ discharge prescription program is a great way to enhance quality of care while improving patient satisfaction. To help patients utilize our pharmacies upon discharge, nurses should access resources in the Nursing Toolbox on the intranet under “discharge prescription services.” The discharging nurse should facilitate patients’ access to medications as early as possible prior to discharge. W. Stuart Smith Vice President for Clinical Operations and Executive Director, MUSC Medical Center

Service – Serving the public with compassion, respect and excellence

Chris Murray, Business Development & Marketing Services director, introduced Spencer Till and Larry Norris from Lewis Communication, who unveiled the newest messages and advertising supporting MUSC Health’s “Changing What’s Possible” branding campaign. The team showed several commercial ads promoting MUSC Health and the Children’s Hospital

highlighting MUSC as a dynamic academic medical center and providing world-class health care. The campaign officially launched March 7. To view the messages, visit http:// and to the TV messages link. Announcements q Michelle Engle has joined the team as an infection preventionist in the hospital’s Infection Control Office. q Patient Safety Awareness Week is March 4-10. Visit the Patient Safety website to participate in games and win prizes, cceps/PatientSafety/. q The next meeting is March 20.

Photo exhibit accepting student, staff artwork The Annual MUSC Student, Staff and Faculty Art and Photo Exhibit is accepting artwork through March 16. All 2-D forms of artwork and crafts are welcomed. Drop off one or two pieces, prepared with adequate hardware and ready to be displayed, to the Office of Student

Programs (9 a.m. to 5 p.m. Monday through Friday), at 45 Courtenay Drive, Suite 213) from March 1-16. Artwork will be displayed in the Harper Student Wellness Center from April 2-30. For information, visit http://www. or call 792-2693.

THe CaTalysT, March 9, 2012 5

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Department provides executive level education


USC’s College of Health Professions has created the new Department of Healthcare Leadership and Management to provide a broader approach to education at an executive level and to prepare health care leaders for the future. Department chair Jim Zoller, Ph.D., said the change was needed to respond to the challenges of health care reform. The department will improve efficiency in the administration of the college’s health administration and leadership academic programs and position the faculty to play a role Zoller in assisting institutions to adapt to changes in the health care delivery environment. He’s excited about how this change will open opportunities and lead to the development of new academic, research and service initiatives. “Health care delivery is evolving at a rapid rate with the adoption of health care reform. There is a great need for competent administrators and leaders throughout the health care industry. Our vision is to prepare these leaders for the future.” The department combines the Division of Health See educatiOn on page 9

MHA students attend an Aramark Manager Grand Rounds via videoconference to learn about fellowship opportunities. For information on the new department, visit

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ormer Marriott Awards of Excellence honoree Dorothy Swinton has again been recognized for her outstanding “spirit to serve.” Dorothy is the official Director of First Impressions of the Courtyard Charleston Waterfront. Also known by her coworkers, guests and friends as “Mama,” Dorothy was named “Lodging Front of the House Employee of the Year” by the SC Hospitality Association and the SC Tourism and Hospitality Education Foundation as part of their 2012 Star of the Hospitality Industry awards. The Courtyard Charleston is located near the Medical University of SC. Dorothy’s tireless devotion to caring for the patients, many of them children, and their families who stay at the hotel, have made her a shining star to everyone who knows her. She visits the patients at MUSC and spends time making sure their family’s needs are met and they are comfortable in this unfamiliar town. She is also the driving force with the Marriott Business Council who raises money for the Children’s Miracle Network. Mama single-handedly raises a minimum of $5,000 a year and champions the local effort by being the most active. “Dorothy Swinton is one of the most amazing people I have ever met,” said General Manager, John Boyd. “She is a breath of inspiration and a life changing experience for those who simply cross her path.”

The Catalyst, March 9, 2012 7

toBacco-free caMpus

It’s official. MUSC became a tobacco-free campus March 1. Above is the new garden in front of the university hospital. Below shows one of the smoking huts being dismantled in support of MUSC Clearing the Air. Tobacco-free signs, such as the one right, are displayed throughout campus. For more information on cessation classes and the tobacco-free campus policy, visit http://academicdepartments.musc. edu/tobaccofree/.


8 THe CaTalysT, March 9, 2012

Phase 2 of MUSC’s branding campaign focuses in part on the achievements of the Children’s Hospital. Pictured left is Dr. Andrew Atz, pediatric cardiologist, and right, Dr. Frank McGowan Jr., Anesthesia and Perioperative Medicine.

HearT Continued from Page One

MUSC’s branding campaign will feature four new commercials that will be airing in nine counties, five billboard placements and print advertisements. Chris Murray, director of Business Development & Marketing Services, said they chose to use patient stories as one of the main strategies in getting the word out about MUSC’s quality care. “We let people tell their stories in their own way. There’s something powerful about people sharing their own personal stories and experiences. It was moving to watch the spots being filmed.” This phase of the campaign features how MUSC and MUSC Children’s Hospital is changing what’s possible and leading the way in quality and innovations for health care, she said. “MUSC Children’s Hospital is the state’s only academic medical center focused solely on the health of and care for children in an environment that is customized to meet their unique needs. Unfortunately, too often the public is not aware of the importance of a child being treated by pediatric subspecialists. If a child is ill enough to be hospitalized, a child is best served by being in a children’s hospital where these medical

5K Continued from Page One The Go Red Heart 5K is co-chaired by Carter and assistant professor Marian Taylor, M.D., of the Division of Cardiology in the Department of Medicine. Taylor is also determined to raise awareness about cardiovascular disease. “It’s important to educate people about the risk factors, and to let them know the importance of regular exercise,” she said.

“There’s something powerful about people sharing their own personal stories and experiences.” Chris Murray and surgical subspecialists, pediatric anesthesiologists, nurses and Child Life experts are available.” MUSC also is going live with the rebranding of its website. Mary Mauldin, Ed.D., director of the Center for Academic and Research Computing, said a new Web template was created to support the new campaign and provide a more cohesive look between the university and clinical websites. This design, which will be applied to the hospital, research and academic sites, will improve navigation and help visitors clearly understand that they are visiting an MUSC website, she said. Mauldin said the new template design reflects

Charleston Harbor Resort and Marina at Patriots Point has hosted the race the past two years. MUSC and the American Heart Association cosponsor the race, and contributions also have been made by several local businesses. All proceeds from the race go to the MUSC Heart & Vascular Center, the Women’s Heart Care Program and the American Heart Association’s Red for Women campaign. The race raised

the campaign’s theme and was a collaborative effort among the university’s administration, six colleges, Development Office, Finance and Administration, Research, Human Resources for the medical center, MUSC Physicians and university and the clinical website leadership. Murray said all these efforts tie together to get the word out about the great work that occurs here every day by the clinicians, educators and researchers. “The campaign is designed to create awareness and provide a mechanism for our patients to share what they share with us daily – how we changed what was possible for them.” For Dickey, that means she’s being challenged to diet and exercise. She likes that she just wasn’t given medication for her heart condition and sent home. “This type of condition requires a change of lifestyle as I have known it so me having the low sodium diet along with exercise only betters my physical condition. I want a long, healthy and enjoyable life with my family, and these are the requirements to make that a reality,” she said. “I’m a busy wife and mother, and I’m loving every minute of it.” View the latest commercials at

$10,000 in 2011. There were about 400 registrants this year, and close to 300 participated. In celebration of National Heart Health month (February), next year’s race will be Feb. 9. Carter hopes her story and the race will encourage people to take action to try to prevent heart disease in their own lives. “The statistics are very scary, but there is a flipside. Heart disease is largely

preventable, and it helps to know there is something you can do about it,” she said. For more information about the 5K, visit goredrun.

Go Red Heart 5K Committee Beverly Seinsheimer, Sigrid Laughlin, Amy DiGiacomo, Karen Trapani, Cary Wiggins, Brooke Yeager and Robyn Reese

THe CaTalysT, March 9, 2012 9

Dr. Jim Zoller

critical to the increased demand. Zoller notes five key principles that will guide the department in realizing its vision: Creativity, awareness, quality, communication and caring. “We strive to be a nationally distinct leader in the field of health care delivery through innovative education by the highest caliber faculty, as well as through research and service.” FACTS q The MHA program, the core of the health administration educational enterprise, is growing. This year 16 out of 37 students in the residential program are out of state. q There has been a projected increase of 45.4 percent in medical and health service manager jobs when looking at the years 2008-2018. The breakdown: 21.5 percent ambulatory care, 8.8 percent hospitals, 6.5 percent nursing and residential care facilities. q The DHA program was the first of its kind in the country when it was implemented at MUSC in the 1990s.

The Women Scholars Initiative, with support from the Office of the Provost, announces the John R. Raymond (JRR) Mentoring Fellowship. This fellowship will provide some financial support for a selected full-time female faculty member to initiate a relationship with a mentor affiliated with an outside institution. The female faculty member’s field of interest may be in research, clinical practice, education or teaching and the mentor should be someone who is considered an expert in his or her chosen field. This fellowship has been instituted in honor of John R. Raymond, M.D., who served as provost and vice president of

academic affairs at MUSC from 2002 to 2010, and currently serves as president and CEO of the Medical College of Wisconsin. Throughout his tenure at MUSC, Raymond was a advocate for women faculty and instrumental in establishing the Women Scholars Initiative. For information, visit http:// womenscholars/RaymondFellowship. htm. Applications are due no later than 5 p.m., March 16 and may be sent as one PDF to Miriam Hutto at huttomj@musc. edu. The recipient will be announced no later than April 16.

Family Fund accepting 2012 grant applications The YES (Yearly Employee Support) Family Fund is accepting applications for 2012 grants. To download the application, visit archive/2012/co1-27familyfund.html. All grants must be in compliance

with the MUSC Foundation guidelines and cannot be made for any requests of unallowable expenses. Applications are due March 31. Send via campus mail to: Office of Development, YES Campaign, 261 Calhoun St., MSC 182.


Administration and Policy with the Division of Healthcare Leadership and Management. It encompasses the Master of Health Administration (MHA) and the Doctor of Health Administration (DHA) programs. Each program takes into account the schedules of executives in the industry and uses the latest technology to bring together students from different parts of the country. “Our programs enable students to gain a broader view of health systems and take a global approach to the challenges of today’s health care leaders.” The Commission on Accreditation of Healthcare Management Education accredited the MHA program and the Doctor in Health Administration program comprise the academic components in the Department of Healthcare Leadership and Management. The MHA program is staffed by 15 faculty, and the program is offered in a two-year, lock-step residential student format that accepts about 35 students each year, as well as an executive student format with approximately 25 students. The executive student format is a blend of on-campus and distance education learning, offering extensive information technology classroom support. “Because of the recent health care reform laws, and the increase in demand by the baby boomer generation, there are many changes that health administrators, as agents in change, will take the lead in addressing,” Zoller said. Dealing with the demand for services from the baby boomers will require system changes and adaptations led by health administrators. Development of services and modes of delivery will be

Women Scholars Initiative announces mentoring fellowship scholarship

“Our programs enable students to gain a broader view of health systems and take a global approach to the challenges of today’s health care leaders.”

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eDuCaTion Continued from Page Six

10 THe CaTalysT, March 9, 2012


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MUSC Catalyst  
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