CH VISION 1301 E

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Trussardi Eyewear

ONLY THE BEST!

PUMA Eyewear

FEEL THE BEAT

MIDO 2013

SPOTLIGHT ON

A CHARMANT GROUP NEWSLETTER 1 · 2013
TECHNOLOGY

Dear Friends,

Charmant's branding competence is put under the spotlight in this edition of Vision magazine. Each Charmant house brand has been given a unique design accent, while applying Charmant-typical high quality production standards. Inside, we go behind the scenes of ad lib men’s eyewear in an interview with optical designer Nicolas Berne. We present an exquisite new Line Art CHARMANT style, and we learn about a sophisticated CHARMANT Titanium Perfection image campaign that embodies the style and quality of this leading optical collection.

Trussardi was founded on principles of excellence that have kept it at the top of the global fashion world for over a century. Find out about the art of Trussardi craftsmanship and take a look at an exciting new POS campaign to support the latest eyewear.

Vision is very international this season. We feature reports and interviews from The Netherlands, Hong Kong and the Olympic City of London. We also take a trip to Milano, Italy, for the recent MIDO international optical fair.

Fashion is our passion! We delight in presenting you with our pick of the hottest catwalk trends for men and women, while for Esprit and PUMA lovers, we have some great new instore promotions.

Gear up for a fun-filled summer season with Vision and Charmant.

All the best from,

MIDO 2013:

Charmant Group presented several highlights at this year’s international optics fair MIDO. The main focus was on the exquisite Line Art CHARMANT collection, which not only represents superlative eyewear, but was the platform for demonstrating the enhanced wearer comfort, superb design structure and other top features of Charmant’s recently patented Excellence Titan material.

Charmant’s commitment to research and development, particularly in technology and in the creation of new materials, is recognised worldwide and underscores the company’s reputation as a top optical frame maker. Excellence Titan is one of the group's most innovative materials, and was developed in an eight-year joint research project carried out by Charmant and Tohoku University in Japan. The flexibility and unique design versatility of this nickel-free, ultra-light titanium alloy make this the ideal material for the creation of the delicate lines and fine parts of the Line Art CHARMANT frames.

MIDO also provided the opportunity to début a new Excellence Titan logo. The logo's unique organic shape is inspired by a perfect circle. The circle symbolizes the universal values and infinite possibilities of Excellence Titan, which enable Charmant to go beyond the borders of traditional eyewear manufacturing. The logo represents the distinctive advantages of using this remarkable material: innovation, creativity, freedom and aesthetics. “With the launch of the Excellence Titan logo, we look forward to the challenges before us: the expansion of Excellence Titan into new product ranges for our customers and consumers,” explained the President and CEO of Charmant Europe, Mr. Taketoshi Mizukami.

2 VISION EDITORIAL

The talk of the fair was a very special exclusive luxury edition 18 ct gold Line Art frame which Charmant unveiled at MIDO.

Visitors to the Charmant booth were able to appreciate Charmant’s technological advances in the latest Line Art CHARMANT style entitled Opera.

BEYOND EYE-WEAR TO EYE-LIFE

Charmant Group has launched a medical division. Known as Horitech, this new enterprise provides medical institutions with ophthalmic micro-surgical titanium instruments which are made with the degree of fineness and precision essential for micro-surgery. The founding of Horitech represents Charmant’s evolution from eyewear provider to comprehensive eyelife innovator and underscores the group’s advanced technological nous. Horitech’s design skill and titanium expertise have already resulted in the creation of a prizewinning surgical forceps: the new division was the happy recipient of the Good Design Award 2012 from the Japan Insitute of Design Promotion.

3 NEW VISIONCOLLECTIONS MARKETING CHARMANT

FOOT FETISH

Sneakers have gone beyond the gym, becoming an essential item of fashion footwear for work or play. Choose the right sneakers so that the final look is cool and not sloppy. High-end, well-tailored shoes in the latest summer shades are totally hip with a formal suit or relaxed chinos. We suggest: jazzy all-American flavours, old-school retro styles or natty colour-blocked surfer shod.

Energize your look with a spot of pop. Keep it on the low down with accessories or separates in a blast of orange or neon blue. For the more adventurous, shorts, jeans and shirts in a palette of glorious, fresh tones look great with white linen and sun-tanned skin.

FOR KEEPS: Top trends we’re holding on to for 2013

Scarves are here to stay while we welcome ties back to the party. Brashly coloured, oversized neckwear in silk, satin or cotton livens up a classic look. Ties are moving away from the formal and enjoying a revival in funkily patterned, knitted constructions. Remember, keep it simple: avoid clashing patterns and choose colours carefully.

NO STARS BUT STRIPES

Less formal than a blazer, but just as chic, sports jackets add a deft balance of casual elegance to every look. Dress up a dark jacket with button down shirt and tie for work and switch over to jeans and t-shirt for the weekend. Offset plain jackets with summer stripes, or try a preppy plaid number with bright whites.

Every catwalk witnessed the march of stripes again this year. There were crowd-pleasing primary ensembles of red, green and blue; or white with classic black or red stripes. Fresh interplays of cool pastel shades looked great on light sweaters and button down shirts and keep this trend on the edge.

A
POP GOES THE WORLD STICK YOUR NECK OUT
SPORTING LIFE
All fashion images © WGSN 4 VISION TREND SS 2013

Monochrome Madness

Black and white cartwheeled across the catwalks over cropped jackets, shoes, bags, hats, shorts and ball gowns in striped, panelled and printed structures. Yes, 2013 will be a monochrome summer. Get your look ready now. Try a monochrome panelled silk scarf, simple white shirt with a black skirt or easy-peasy –a black and white t-shirt.

Lady Sophistica

Keep it ladylike with soft spring summer tones of sugared pink and minty green or high-shine metallic in blue or silver. Accessories are beguilingly feminine with long, art deco-esque earrings, multi-strand pearls and hardcase clutches in nude, lemon or hot pink.

women: trendy accesories

East-West Fusion

New season looks are infused with Eastern promise. Chunky wooden platforms parade traditional Asian accents in a streamlined modern look. Exquisitely detailed, oriental floral prints appear on tailor-sharp silky wrap-around dresses. The look is divinely feminine.

Sports Deluxe

Athletic accents dot new season looks. Zips, punched leather and sporty stripes flatter summer ballerinas or flatform sandals. Notes of neon can be found outside of sneakers, dabbed onto clutch bags, eyewear and jewellery. Track pants have made the leap off-court and can be dressed up with strappy sandals or rolled up to the knee to show off summer legs. These winning looks are fun and easy.

Bohemian like you

We love a bit of summer bohemia. This year’s boho look is long, languid and very romantic. New interpretations include wide-brimmed hats for keeping silky-heads cool, and delicate gold jewellery with feather and bead attachments decorating sun-kissed skin.

©
5 VISION TREND SS 2013
All fashion images
WGSN

The house of Trussardi was founded with a vision that has been the mainstay of the label’s success since its establishment more than a century ago. A dedication to excellence underscores the company’s superlative craftsmanship. Skilled leather-making, precision tailoring and Italian styling and production create the inimitable quality, look and feel of Trussardi products. This relentless adherence to superior standards has propelled Trussardi to the forefront of luxury fashion and ensured its position as one of the top designer brands in the world.

The Art of Craftsmanship by Trussardi

Every Trussardi eyewear product is made applying the same principles of excellence that were forged by Trussardi artisans in the late 1800s. Skilled optical craftsmanship employs the finest materials and best technology in the design and manufacture of each Trussardi frame. High quality is assured by the best materials. Premium optical elements including top quality acetate and titanium make up the frame core. A combination of leather, wood and metal provides the typical Trussardi look.

What more can we say?

The spirit of Trussardi goes beyond its name as a well-known designer brand. It signifies beauty, flawless quality, elegant Italian styling, a profound artisan heritage and a passion for the finer things in life.

Visit our homepage to view more images and the fashion-shows: www.charmant.com/license-brand/ trussardi/trends-women-ss13

Fashion design and technology come together to create stylish frames, each of which is distinctive and uniquely Trussardi. Special design features are integrated, such as handmade details or finishing, unique bridge constructions, metal-tipped arms or textured temples. High technology comes to the fore with optical benefits such as spring hinges, allowing extra comfort and flexibility. Each Trussardi frame is tested extensively ensuring these glamorous, eyecatching frames not only look amazing, they feel great too.

TR 12515 PK TR 12924 HV All fashion images © WGSN 6 VISION BRAND TRUSSARDI

GREAT PRODUCTS , GOOD STAFF & FUN EVENTS

of a complete collection by salesmen, showcasing all available models and colours, or we might organize a performance by an acoustic band. We create our own parties in our store using eyecatchers such as a balloon bow in front of the door or with a bubbly welcome drink. We also play with the store design, changing window decorations and making new collection presentations to highlight the latest trends. We do this regularly and with a lot of enthusiasm and not just because we have to! We even pay attention to the flower arrangements and coffee. Everything has to be just right.

Linneweever Optiek is a large optical store set in the small town of Wateringen in The Netherlands. Having opened its doors in the 1970s, this well-known retailer stocks a huge array of product across designer, fashion and optical brands, including over 1,700 optical frames, 1,000 sunglasses models and 300 children’s frames. In this interview, store owner Ernest Linneweever gives us an insight into his shop’s abiding success.

What is essential for a customer in the purchase of a frame or sunglasses ?

Is it the price, brand or design?

We notice that customers buying sunglasses are very brand aware. They usually already know exactly which frame from which brand they would like to purchase. This goes for a wide variety of sunglasses brands. However, optical frames customers want to be properly advised. They mostly have a specific style but not a particular brand in mind. If we have a trunk show, for instance Trussardi, this attracts a different crowd to the store – the real fans.

What do you do to communicate to customers ?

We focus mainly on existing customers. We are currently trying out email and Facebook: in our experience, it is difficult to make a customer “like” our Facebook page without a supporting promotion. In addition, we use direct mailing, mostly with printed cards and sometimes by letter. Once a month, we advertise in local newspapers. We also organise store events.

Tell us more about events.

We often have something going on in our store. This varies from the presentation

What are the success factors for your store particularly now during the crisis? Have you changed your approach ? Our policy is to stick to our concept, as the customer needs stability – so no strange directions or radical new paths. This has proven to be successful time and time again. We cherish our existing customers and we need to make them feel special every time they step into our store. We are critically monitoring what is going on inside and outside of our line of work. Now and then, we modify our concept slightly and only for the better.

What do you do to keep your co-workers focused? Do they receive training or are they motivated in any other way ?

We train them on a regular basis, sometimes in small teams, but also as a complete team. Training is part of the job and it stimulates and motivates the staff. We look for locations where we can think or philosophize “outside the square” and where we can find inspiration or break boundaries.

What do you expect from your suppliers ? Where can they support you the most ?

Suppliers need to comply with their agreements, deliver on time and most importantly, we have to be able to count on them when it comes to service and warranty issues. More than ever, I expect updated content for the website and Facebook: a new quote or update that stimulates my team to work with a specific brand. This medium has led to a situation where everything has to be digitally available to the customer and to our team to feed them with new ideas.

How long have you been doing business with Charmant ?

For as long as I can recall, we have never worked without Charmant. Brands come and go, but one thing is certain: Charmant offers German-Japanese top quality for a good price and never causes hassle when it comes to warranty !

7 VISION MARKETING INTERVIEW

TRAVEL IN COMPANY, TRAVEL IN STYLE

Esprit is a brand that cares. The label’s philosophy is to consistently provide its customers with modern fashion that is always elegant and stylish in a quality that is made to last. Feminine, confident and laid back, Esprit is inspired by its Californian beach roots.

For spring / summer 2013, Esprit takes its fashion direction from the art of travel with a new campaign motto “travel in company, travel in style”. Perfectly in tune with the brand’s fashion philosophy, the new style presents relaxed, hip elements that capture the adventurous, exciting lifestyle of an

international traveller. The entire look is a fusion of cosmopolitan elegance and modern casual classics. “Travel in company, travel in style” will be the central theme of the label’s spring / summer 2013 communications campaign in assorted media and for a variety of product categories.

Designers of the latest Esprit eyewear have grabbed the travel motto and run with it, resulting in chic accessories that match Esprit’s comfortable and confident look. Whether relaxing for the weekend in Paris or enjoying a sunny beach day in San Francisco, there is a frame style for every mood and occasion.

Promote the latest Esprit optical and sun collections with fresh, stylish Esprit point of sale displays and packaging. Designed to capture the confident spirit and modern look of Esprit, an eye-catching triple-element display and fashionable cases smartly reflect the high quality of the brand. Bright, clean tones bring the cool, Pacific heritage of this much-loved international label to mind. The pure white display with natural wood veneer enhances the clean planes and smooth lines of the crisp, bright counter units. Available in three different sizes (for 1, 3 and 6 pieces), customers can enjoy their reflection in the matching mirror and rest the frame of their choice on the accompanying tray.

A new chic rectangular case in light brown canvas protects the Esprit frames. This attractive, tactile container features a soft white microfiber lens cloth with inspiring Esprit message.

NEW POS-MATERIALS FOR 2013
LOGO BLOCK CASE SET MIRROR DISPLAY 8 VISION PRODUCT ESPRIT
COOL, CRISP POS AND PACKAGING EMBRACE ESPRIT’S CALIFORNIAN LEGACY…

ELLE OPTICAL COLLECTION 2013

Elle style reflects a woman’s personality: confident, optimistic and adventurous with a wicked sense of humour and a keen aesthetic sensibility. On the fashion pulse, the Elle woman is never hemmed in by catwalk dictates. Instead, she embraces elegant and timeless looks with accents that are charmingly individual.

Elle spring summer 2013 eyewear is a chic collection of contemporary, feminine frames that bring the fashion and romance of the 1950s to mind.

Elle channels the romance of the Fifties

• Vintage forms appear in all-over acetate (EL13346, EL13349) or slender metal silhouettes with acetate temples (EL13348).

• Temples feature decorative rolling metal details (EL13346, EL13348) or a subtle Elle clasp (EL13349).

• Colours are loosely arranged with trendy marble and ombre expressions on temples (EL13349) or in solid, rich tones of wine, black, brown and navy.

WE ARE THE CHAMPIONS!

As 2012 was always going to be a big year for Britain, the team at Charmant UK felt that we had to be in on the action. The Olympics – the greatest show on earth – was coming to our town and we wanted to give our customers the chance to partake in this fabulous event.

From March to June 2012, Charmant UK offered all of our customers a chance to enter a draw for the fantastic prize of two tickets to the London 2012 Olympics. Each entry received a special identification number. On 29th June, one of those numbers was selected and Louise and Richard Rymon from

Cardiff in Wales became the lucky recipients of this once in a lifetime opportunity. On 3rd August the winning couple travelled by first class train to London and were chauffeurdriven to their hotel near the games. The next morning, they were treated to a champagne breakfast at the Olympic Park, followed by a sensational day watching events in the athletic stadium. Usain Bolt, Mo Farah and Jessica Ennis were amongst the many top athletes who won Olympic gold on that day. The London Olympics were a huge success. The team from Charmant UK was delighted to be involved in this historic event.

EL13349 NV
EL13346 BK
9 VISION MARKETING
EL13348 BK

DESIGNED TO PERFORM

Every style in the new PUMA Eyewear collection is expertly engineered to combine trendy, young design with high-tech features that enhance comfort and functionality. Intense attention to detail is borne out in the use of anti-slip inserts and in the performanceenhancing material mix. Each PUMA frame is intricately crafted to provide customers with ultimate wearing pleasure.

The latest PUMA sunglasses collection takes its inspiration from nature and biomimicry to bring together superior design and performance. New aluminium styles feature vintage design with gold and silver metallic colouring. Unsurpassed comfort is underscored by the lightness of the nickel-free material. Pure viewing is optimised by a chic polarized version.

PUMA eyewear is infused with the definitive PUMA notes of athleticism and street fashion that make this contemporary fashion brand so attractive.

No batteries required ! Just plug them into a smart phone, tablet or PC and tune in to your favourite music. These fold-away, portable, mini speakers are ready to go and they are free with every purchase of a pair of hip and happening PUMA frames. Available in red, white and black, the speakers make an attention-grabbing window decoration especially when presented with the latest spring / summer collection from PUMA Eyewear !

PUMA SUNGLASS COLLECTION SS 2013
COOL PUMA EYEWEAR MINI SPEAKERS GD
PU15163 OR PU15148
10 VISION PRODUCT PUMA
The new collection features ergonomic, contemporary and vintage shapes in stunning bright colours. Temples and nose pads with anti-slip materials improve frame performance. Streamlined frame composition is hewed from light, smooth materials such as aluminium. Mirrored lenses in gleaming tones up the fashion ante and accentuate these stylish new PUMA looks.

A PIECE OF PERFECTION IN A NON-PERFECT WORLD

CHARMANT Titanium Perfection is a premium eyewear brand, featuring superior-quality men's and women's frames made of the finest titanium. Sophisticated, flexible and light, these attractive, contemporary frames are a joy to wear. All in all, the perfect eyewear!

The light, clean lines and modern aesthetic of CHARMANT Titanium Perfection are perfectly presented in a brand new spring / summer 2013 campaign. Get the feeling and view the making-of-movie at: www.charmant.com/house-brand/ charmant-titanium/making-ss13-campaign.

Understated and reduced, a chic model, frame symmetry and grey toning are beautifully offset by a strip of nature. Capitalizing on the new imagery, Charmant has created a set of sleek, colour-coordinated POS materials. Each element of the set emphasises the core Titanium aspect of the collection through silver and grey-toned displays, portraits and logos. Make the most of your window space with this highly attractive presentation.

NEW STYLE NEWS:

The latest CHARMANT Titanium Perfection frames are inspired by precious metal jewellery with silver or goldinspired frames or subtle metal temple elements. Women’s frames are gracefully structured with softly upturned oval rims and delicate temple expressions. Rose and yellow gold are complemented by fashionable tones of warm pink, turquoise and lilac.

Men’s frames are handsome compositions in fine metallic hues and relaxed, contemporary blends of Havana, grey and brown. The key features of the CHARMANT Titanium Perfection brand remain intact with lightness, flexibility and comfort guaranteed in every pair of these charming new styles.

CHARMANT
TITANIUM PERFECTION
CH 10774 LG CH 12075 LB
11 VISION MARKETING CHARMANT

How did you become a frame designer?

I have wanted to be a product designer since I was 15 years old. I spent a lot of time drawing at that age, from watercolour landscapes to car sketches. Then, during my industrial design studies, I had to choose one field of industry in order to undertake an internship. I naturally chose an eyewear company because I grew up in the Jura Mountains in France, where almost 80% of French spectacles are produced. I learned this job from several talented designers who passed their passion for these technical products on to me. Since then, I have never stopped imagining and sketching eyewear.

What is the most important aspect of frame design?

 I would say how they fit onto the face is the most important part. Eyewear is made to enhance the vision of the user, but it should enhance the face as well. That’s why frame frontal forms are so difficult to draw. You have to find a good dynamic, balance and beauty of line to ensure the creation of easy-to-wear frames.

What was the idea behind creating ad lib?

 The Ad lib collection was born of a meeting of Charmant expertise in titanium and a desire to create a young, colourful house brand for men for our portfolio.

Where do you get your inspiration from?

 Inspiration for the ad lib collection comes from different references to men’s interests. It comes from sports, architecture, motorbikes, cars and also graphic and product design.

ad lib is contemporary eyewear for hip, urban men. Launched last year, ad lib has been hugely successful. We spoke with eyewear designer Nicolas Berne about his vision for the collection.

What was the inspiration behind the latest spring / summer 2013 release?

 For this 2013 release, major inspiration comes from the racing car scene. This graphic gradient (AB3140UU and AB3141U) is often use as a decoration on the sides of cars. It expresses speed and dynamism which match the ad lib spirit.

What makes ad lib so special?

 This is one of the first collections for men based on colours. In recent years, men have become more and more curious about their personal style. Their interest in fashion accessorizing is getting stronger and they are no longer afraid of colour. Furthermore, this collection is made of titanium which allows exclusive 3D design.

Please describe a typical pair of ad lib glasses?

 A typical ad lib frame should be made of titanium, comfortable, stylish, colourful and easy to wear.

What kind of technologies do you use for the production process?

 We are using the same technologies as we use on all our titanium products. Thanks to Charmant knowledge in producing titanium frames, we are able to create stylish products with a high quality of manufacturing.

What is special about the ad lib hinge construction? Why do you always use a beta-titanium hinge?

 The main reason for the beta titanium hinge is to provide maximum comfort to the

consumer thanks to the high flexibility of the material itself. Furthermore, this hinge is used as an “icon” of this collection. The gap, created by the hinge structure, can be found on every ad lib product.

Is there a French touch to the design?

 Maybe … It’s quite difficult to judge because I’m French. I always think about French design as a combination of minimalism from the Scandinavian spirit and exuberant design from Italy. Inspiration comes from looking at people around me. French people love to wear colours, especially in eyewear. Maybe I’m one of them …

What kind of person is wearing ad lib?

Is there a “typical” customer?

 I think anybody can wear ad lib. You could be a student, a banker or a plumber: as long as you love stylish and colourful eyewear, you can be an ad lib customer.

12 VISION PRODUCT AD LIB

MUSIC FOR THE EYES

This coming April sees the release of a beautiful new Line Art style. Keeping with the musical theme of the brand, this latest look is known as Opera.

Each Opera frame features a wave-lined temple. The seven-lined temple filaments represent musical sound waves and the undulating applause of the audience, capturing the emotion and joy of the operatic performance. The beauty and delicacy of the unique temple structure illustrates Charmant’s talent for mixing great design with top technology.

BEAUTY IN COMFORT

Light and gentle to the touch, the Line Art CHARMANT collection is a harmonious fusion of technology and art, design and inspiration. This uniquely sophisticated eyewear is for fashion conscious devotees of elegance and beauty. Inspired by the purity of music, each frame captures the intricacy and interplay of sound and silence created by this most beloved art form.

Achieving the slender lines and delicate strength of each Line Art CHARMANT frame represents a technological tour de force, which was accomplished through the use of Excellence Titan and precision laser welding. Excellence Titan is a highly flexible material co-developed and patented by Charmant Group. It allows Line Art frames to feel light and airy to wear. Charmant’s own precision laser welding technique enables the crafting of this material into the desired design with filigree lines, tiny details and seamless finish that are essential to the Line Art look. Confident, metropolitan women love Line Art CHARMANT frames because they allow freedom and flexibility with no compromise made on beauty, style and elegance.

13 VISION PRODUCT VISION PRODUCT LINE ART CHARMANT

LOCAL THEMES

14 NEW COLLECTIONS

Wataru Aoyama, General Manager of Charmant Hong Kong, was born in Fukui Pref, Japan. He has been living in Hong Kong since 2003.

Mr. Aoyama, in which part of the city are you located? Since I moved here, I have stayed in the Taikoo Shing district on Hong Kong Island. Lots of Japanese live in this area.

Hong Kong is a fascinating city. What makes this place special for you? Yes, Hong Kong is really fascinating. As you know, it is a very open, international Asian city. Many visitors come here and really enjoy it. I am also one of those visitors. I like shopping, sightseeing and the food. I am in the fortunate position of also living here, so I can have great Chinese dishes all year round.

The city has plenty of attractions and spectacular views. Which places should not be missed during a stay? A view of Hong Kong’s Victoria harbour is a must. Hop on the Star Ferry and enjoy the harbour from the top deck. For the best city views, nothing beats Victoria Peak. You can take a tram or bus up to the top, marvel at the city skyline and enjoy some shopping and eating while you are there. Last but not least, about 25 minutes outside Hong Kong is the wondrous Big Buddha: at a giant 34 metres in height, it has become one of Hong Kong’s favourite attractions since its construction in the 90s.

I imagine there are plenty of places to eat. What kind of typical food and drinks can I find in Hong Kong and where? I often enjoy delicious seafood at the Jumbo floating restaurant in Aberdeen Harbour. Jumbo also does some of the best dim sum in the city. There are two restaurants in Causeway Bay, which I recommend for traditional Chinese food with a spicy kick: Nam Ping Lou and Lee Garden.

How about the night life in Hong Kong? The Lan Kwai Fong section of the city is a nightlife hot spot with restaurants and beer bars in abundance. Personally, I often visit the karaoke clubs there to sing Japanese and Chinese songs.

Hong Kong is one of the most densely populated areas in the world. Where can you go to find some peace of mind and relaxation? A simple trip on the ferry to one of the smaller harbour islands offers some tranquillity from the hustle and bustle of the city. We also have some lovely beaches here for downtime. Alternatively, if you fancy walking, there are many beautiful parks in Hong Kong and hiking trails close to the city. It’s also nice to spend some time at home with a relaxing drink and some pleasant music.

VISION PRIVATE AROUND THE GLOBE
Hong Kong by night Hong Kong Park
Lion Dance
Hong Kong fish market Karaoke Bar
15

Feel cool, look great this summer!

Elle is throwing a garden party and everybody is invited. What could be more perfect on this sunny summer occasion, than a cool, cotton pareo. This chic, feminine sarong in tangy orange with berry-toned Elle logo can be worn as a wrap-around skirt or nattily draped on the shoulders. Complete with a white top and Elle sunglasses. This sassy summer look is available with every purchase of a pair of Elle fashion frames.

A beautiful new Trussardi promotion

A brand new Trussardi display collection celebrates the rebranding from TruTrussardi to Trussardi Eyewear. Reflecting the brand’s luxurious heritage and high quality, sumptuous counter merchandisers have been created. The classy and sophisticated design is made of superior materials such as light Alcantara leather.

Available in four sizes (1, 3, 4 and 8 piece), a sand colour, suedeeffect display with golden logo and edging is accompanied by a mirror and logo block, providing an elegant and classy pedestal for the latest Trussardi luxury frames. Packaging has also been redesigned. Each new pair of Trussardi optical or sun frames comes in a Trussardi embossed protective case containing a soft lens cloth, all neatly packaged in a Trussardi box. All institutional merchandising products have been aligned in terms of colour and material. In this way it is possible to create a consistent image of the brand Trussardi which reflects the high standard the brand stands for.

Welcome to the new Trussardi world of merchandising!

IMPRESSUM: Charmant XXXX · Example-Road 99 · X-99999 Town · PHONE: +99 (0) 99 99-99 99-9 · FAX: +99 (0) 99 99-99 99-99 WEB: www.charmant.xx · E-MAIL: xxxx@charmant.xx · PROJECT MANAGEMENT: (Name), (Name), (Name) VISION NEWS

TRUSSARDI NEW OPTICAL STYLES

AW13 TRENDS –YOU WILL BE SUBLIMED!

A colour usage from light sensitive faded out colours with bold midtone colours acting as spotlights.

A SNEAK PREVIEW FROM THE FASHION SHOWS…

 Mens key colours

Womens style file

ELLE GWP

Enjoy the autumn calm with some wonderfully fragranced ELLE candles.

Products inspired from contast, gradiant colours and a 3D quality await you in AW13 with ad lib.

We continue the story of the flamboyant icon and beautiful construction details.

TRAVEL IN STYLE

An appealing promotion report – and a price to win!

THE NEW GENTLEMAN

A brand new breed?

2
2013
preview
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