Consumer Consumer -- Promotion Promotion Tools Tools
15-13 15-13
Short-Term Incentives to Encourage Purchase or Sales of a Product or Service. Consumer-Promotion Tools
Consumer-Promotion Objectives Entice EnticeConsumers Consumersto to Try TryaaNew NewProduct Product Lure LureCustomers CustomersAway Away From Competitors’ Products From Competitors’ Products Get GetConsumers Consumersto to“Load “LoadUp’ Up’ on onaaMature MatureProduct Product Hold Hold&&Reward Reward Loyal Loyal Customers Customers Consumer ConsumerRelationship Relationship Building Building
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