Portfolio Muriel Fedi

+39 335 629 4073 +44 743 507 5366 murielfedi@gmail.com References available upon request

Introduction

+39 335 629 4073 +44 743 507 5366 murielfedi@gmail.com

I am an experienced graphic designer and manager of design projects.

Simplicity is the essence of my design work.

I have spent the last 20 years working with a range different clients, making complex technical ideas accessible to their clients and to the public through my work.

My personal interest is typography and how this can be used to well present thought through easy to understand pieces on any subject and within any brand guidelines.

I give my best when contributing to a team. I work with other creative professionals to deliver work or as the design expert with project and client teams.

I enjoy sharing skills and experience with other designers, and coaching junior designers.

I am used to managing a large workload from many different clients, I can work to tight deadlines and still provide high quality results and attention to detail.

I am Italian, fluent in English, with good understanding of French and Spanish, and I like working with people from all across the world.

MdAA Digital brochure for an architectural practice.

The Diospero, Centre of Studies, is a multidisciplinary cultural centre, at Roccantica, in the countryside near Rome.

Mdaa.it

Destudio Brand identity, business stationery, promotional cards and poster advertising for an independent firm of engineers and architects, offering a broad range of professional services.

Destudio.it

Design Engineering Safety

tudio

TUDIO 25 YE D ES

AR S D E S

TU

S AR YE

5 YE 2 O DI ARS DEST UD IO

ARS DEST 5 YE U D O2 IO DI 25

25

U ST

S R A E Y

T D ES

UDIO 25 YE

AR S

DE

Studio Muzi Brochure for an independent firm of engineers and architects, offering a broad range of professional services.

Studiomuzi.it

Valentina Piscitelli Curriculum vitæ for a PR and Communication manager. Valentina Piscitelli, play a key role in the development of new initiatives and new avenues for the business of architectural, engineering, and design firm. She, generates ideas for, plan, manage and execute campaigns for launches and special projects.

She conduct market research to inform ideas and recommendations to the wider business.

Edera Brochure for a company that works for environmental services, urban decor and gardening.

Edera is a social cooperative company, it pursues the general interest of the community in the promotion and social integration of citizens through environmental education. Identifying the places in the city destined for total decay, and taking care of their redevelopment is another of the many objectives.

Teatro Quirino Vittorio Gassman Identity and brochure for a theatre. I’ve created a simple graphic system that marries the forms of the architecture with the dynamic spirit of Quirino Theatre.

The theatre was looking for a visual language that would appeal to an incredibly varied audience and provide a cohesive system for promoting a wide range of activities.

Fashion for Good Brochure design and picture research for a fashion not for profit initiative.

This company is a global partnership that unites apparel producers, retailers, suppliers and innovators in the shared ambition of only good fashion.

Pentagram.com \ Fashionforgood.com

Core Logo

FASHION FOR GOOD BRAND GUIDELINES

Logotype Primary colour

Fashion for Good – Brand Guidelines 2017

This is our core logo that we use across all brand outputs. There is only one version of our logo which must maintain its integrity throughout all brand communications.

07/03/2017

Core Logo

Exclusion Zone & Minimum size

Fashion for Good – Brand Guidelines 2017

In order to maintain the visual integrity of the logo there are rules outlining the amount of clear space surrounding it.

This is known as the exclusion zone.

The exclusion zone ensures that headlines, text or other visual elements do not encroach on the logo. The logo exclusion zone is calculated as the width of the letter X.

X

X

X

X

X

Please note: the exclusion zone is a minimum and should be increased wherever possible. To maintain clarity and legibility, the Fashion for Good logo should not be displayed below the minimum size as outlined here.

Logotype minimum 11 mm height

11mm

Core Logo

Logotype Attributes

Letter-forms adjusted so their forms are derived from complete circles reflecting the sustainable nature of Fashion for Good.

Fashion for Good – Brand Guidelines 2017

Core Logo

Do’s & Don’ts Rules

Colour

This is our core logo that we use across all brand outputs. There is only one version of our logo which must maintain its integrity throughout all brand communications.

Do not rotate

Do not flip 180°

Do not change proportions

Do not use in-line

Do not make logo all one colour

Do not highlight any other word than Good

Do not rearrange letters

Do not add heavy drop shadow

Fashion for Good – Brand Guidelines 2017

The Fashion for Good colour palette consists of a number of colours with one colour logo colour. The secondary colour palette should be used in combination – we use our bold colours with a sensitiiy not combining these over one another.

Teal

Black

White

Deep grey

Light grey

Pantone: 3265 C CMYK: 69/0/39/0 RGB: 0/199/177 HEX: #00C7B1

CMYK: C0 M0 Y0 K100 RGB: R0 G0 B0 HEX: #000000

CMYK: C0 M0 Y0 K0 RGB: R0 G0 B0 HEX: #000000

Pantone: 435 C CMYK: 32/24/24/4 RGB: 193/178/182 HEX: #0000

Pantone: Cool Gray 1 C CMYK: 4/2/4/8 RGB: 217/217/217 HEX: #0000

Purple

Blue

Olive green

Yellow

Orange

Pantone: 2582 C CMYK: 48/80/0/0 RGB: 172/79/198 HEX: #AC4FC6

Pantone: 2727 C CMYK: 70/47/0/0 RGB: 48/127/226 HEX: #307FE2

Pantone: 583 C CMYK: 26/1/100/10 RGB: 183/191/16 HEX: #B7BF10

Pantone: 7409 C CMYK: 0/31/100/0 RGB: 240/179/35 HEX: #F0B323

Pantone: 171 C CMYK: 0/61/72/0 RGB: 255/91/53 HEX: #117711

Do not have Good with varying colour

Colour palette

Colour ‘Five Goods’ Usage

Colour palette

Fashion for Good – Brand Guidelines 2017

11

Colour palette

Colour Reversed out

When we reverse our logo in Black and White the GOOD must remain in our brand grey and the remainder logo goes white. This must be used at the discretion of the designer and never used in a way that is illegible at least 60% black in tone.

Fashion for Good – Brand Guidelines 2017

Within the Fashion for Good brand language we talk about the ‘Five Goods’. In certain instances when these are talked about as specific topics we can assign one of the secondary colours to each of the Goods (i.e. exhibition graphics).

GOOD MATERIALS Yellow

GOOD ECONOMY Orange

GOOD ENERGY Olive Green

GOOD WATER Blue

GOOD LIVES Purple

Pantone: 7409 C CMYK: 0/31/100/0 RGB: 240/179/35 HEX: #F0B323

Pantone: 171 C CMYK: 0/61/72/0 RGB: 255/91/53 HEX: #117711

Pantone: 583 C CMYK: 26/1/100/10 RGB: 183/191/16 HEX: #B7BF10

Pantone: 2727 C CMYK: 70/47/0/0 RGB: 48/127/226 HEX: #307FE2

Pantone: 2582 C CMYK: 48/80/0/0 RGB: 172/79/198 HEX: #AC4FC6

Fashion for Good – Brand Guidelines 2017

Colour palette

Colour Logo in colour

Colour Logo in colour

This is our core logo colour that is used as the primary colour on brand communcation that allows for only one colour. (i.e. printed stationery). When we reverse our logo on this colour the GOOD must render as white.

14

Colour palette

Colour Endorsement

When Fashion for Good sits alongside other brands it can change colour accordingly to suit their brand.

Fashion for Good – Brand Guidelines 2017

15

Fashion for Good – Brand Guidelines 2017

Our logo is flexible in its use of colour. We can also use our secondary colour palette within our logo when on digital communication where we can use a variety of colours.

Colour palette

Fashion for Good – Brand Guidelines 2017

Endorsement Plug & Play

X

X

Colour palette

Fashion for Good – Brand Guidelines 2017

X

X

X

X

NAME HERE DIRECTOR OF PLUG AND PLAY X

M +31 6270 93979

X

ADDRESS HERE SILICON VALLEY FASHIONFORGOOD.PLUGANDPLAYTECHCENTER.COM X

X

X

X

Typography – Primary Font

Our Primary Font is Calibre.

We use this typeface for all brand communication where possible.

CALIBRE

Business card

5mm

Size 85 x 55mm Type Name: Calibre Semibold 7.5pt, 9.5pt leading

Calibre Regular

Calibre Medium

ABCDEFGHIJKLNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789(!?:.;,”@%&)

ABCDEFGHIJKLNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789(!?:.;,”@%&)

Calibre Semibold

Calibre Black

ABCDEFGHIJKLNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789(!?:.;,”@%&)

ABCDEFGHIJKLNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789(!?:.;,”@%&)

Corporate applications

Fashion for Good – Brand Guidelines 2017

Corporate applications

Fashion for Good – Brand Guidelines 2017

5mm

4mm 13mm

FASHION FOR INNOVATION FASHION FOR COLLABORATION FASHION FOR MAKERS FASHION FOR WEARERS FASHION FOR STYLE FASHION FOR THE PLANET FASHION FOR GOOD

INGE WALLAGE DIRECTOR OF COMMUNICATIONS

Details: Calibre Medium 7.5pt, 9.5pt leading

M +31 6270 93979

Logo size 27.5mm height

ROKIN 102, 1012 KZ AMSTERDAM FASHIONFORGOOD.COM

Note:If necessary the Main line twitter handle can swap out for another number or link specific to the individual.

Fashion for Good – Brand Guidelines 2017

Fashion for Good – Brand Guidelines 2017

Corporate applications

Letterhead

Email signature

11mm 30mm 11mm 24mm FASHION FOR GOOD ROKIN 102, 1012 KZ AMSTERDAM

72mm

FASHIONFORGOOD.COM

Size 210 x 297mm Name here 11 Needham Rd Nottinghill London

Type Details: Calibre Medium 7.5pt, 9.5pt leading Body Copy: Calibre Regular 11pt, 13.5pt leading Logo size 45.5mm height

46mm Dear Madame,

440 ut perspiciatis unde omnis iste natus error sit voluptatem accusantium umh doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore dia veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quNeque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”am nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? quatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”am nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

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Name here Partner, Pentagram

Type Name: Calibre Semibold 11pt, 14pt leading Details: Calibre Medium 11pt, 14pt leading Logo size 35mm height

Note:If necessary the Main line telephone number can swap out for another number or twitter handle specific to the individual.

Dear Name Surname, Lorem ipsum dolor sit amet, morbi non feugiat pellentesque, amet in amet sed magnis vitae consequat. Lorem cras nulla est tempor inceptos sagittis, duis pellentesque curabitur quam quisque amet libero.

In pretium, nascetur faucibus et est vestibulum vestibulum. Est eu ultricies nunc pellentesque vestibulum vitae, sapien scelerisque tempus vitae nihil nam sapien vulputate quis venenatis diam nulla ornare urna tincidunt feugiat.

Quis ipsum, Lorem Ispum

INGE WALLAGE DIRECTOR OF COMMUNICATIONS M +31 6270 93979 SKYPE: INGE.WALLAGE ROKIN 102, 1012 KZ AMSTERDAM FASHIONFORGOOD.COM

Corporate applications

Fashion for Good – Brand Guidelines 2017

Press release

Collateral

Fashion for Good – Brand Guidelines 2017

Collateral

Fashion for Good – Brand Guidelines 2017

Brochure design 42mm

17mm

15mm

PRESS RELEASE

Size 210 x 297mm

30 March 2017

Type

Fashion for Good delighted to announce there launch event exhibition that will feature a brand new product to market - all sustainably made and at a price that will suit the most feeble consumer!

Heading: Calibre Black 48pt Date + Body Copy: Calibre Regular 10pt, 12.5pt leading

Em vident, sam autem volorepelit ut et omnis cone molupta quatemo id magnimus, estiam, cupicius, opti

Intro: Calibre Regular 15pt, 17pt leading

este veri doluptatia aut vellaborio.

Address: Calibre Regular 7.5pt, 9.5pt leading

Nam volorat iatiur, quunt apiet antiatur, autam voluptatis si conet que quia seque nullore mod es il molor remolupicte labor modis et laccatur mo diciae pe pro velibus dolo enda nihit, sequo blaborum eosae ne nulparc hillecus, voluptatur a voloris adi id magnissed. Quis exerfer natatius rempore, imustium ellorem quis mod exped ea nullabo ribus, voluptatem rerupta tusdam vendiam, omnis sitam erum que plab ipsam ipsa veliquas es re erfersp eliquis.

Legal: Calibre Regular 7pt, 9pt leading

Vitat quam re de dolut omnis mi, saperiatur rest evellautae mi, exceatem. Itae del magnihil ipsam rehenimus qui nobit et minimus, occuptisciam utestiore vollorro iumquia qui as dunturibus. Vitat quam re de dolut omnis mi, saperiatur rest evellautae mi, exceatem. Itae del magnihil ipsam rehenimus qui nobit et minimus, occuptisciam utestiore vollorro iumquia qui as dunturibus.

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Logo size 35mm height

17mm

Layout grid 2 columns with 5mm gutter ROKIN 102, 1012 KZ AMSTERDAM

FASHIONFORGOOD.COM Fashion for Goodi is a global association providing quality, border-free professional services. Our members are dynamic, ambitious and independent

Collateral

Powerpoint

Fashion for Good – Brand Guidelines 2017

Below are examples of our powerpoint presentation. Note: If you need access to this template please contact the brand team.

Brochure grid Internal spread 1

Introductory

DIVIDER PAGE TITLE SUBHEADING

PRESENTATION TITLE TO GO HERE

CONTENT SLIDE TITLE Text style: Beaquia doluptas comnihit voluptatin nume praerspitae quam eos autet audam sa vent lautem eaquaspit, solupta sinctes sitions endunti onsequam rectat omniassit odici consequo

Text style: Nunc finibus nibh eu rutrum sodales. s Morbi et ligula pharetra, blandit nisi non, ultricies diam.

FORWARD W OUR VISION PARTNERS OUR PA P RTNERS OUR SUPPLIERS OUR PRODUCTS GER INVOLVED L CONTACT CONTA T CT

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FORWARD W

CONTENTS

SUBHEADING

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02 08 12 14 18 20 22

01/02/2017 Presentation Title Footer

2

Presentation Title Footer

4

Presentation Title Footer

13

2

DIVIDER PAGE TITLE SUBHEADING

Text style: Beaquia doluptas comnihit voluptatin nume praerspitae quam eos autet audam sa vent lautem eaquaspit, solupta sinctes sitions endunti onsequam rectat omniassit odici consequo pelici dolo berum con eictetur ariant lant unt quoditi orerum est, quam estem. Nam ipsam eum vel ima nonsequi rem int aut eratum harum erumqui am et omnists imaiorent et estrum qui berferibus pores eument doloreius.

Presentation Title Footer

7

SUBHEADING

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Presentation Title Footer

OUR SUPPLIER LOREM L OREM IP IPSUM, PSUM, U ,M MI MICUS CUS US

15

Presentation Title Footer

SUBHEADING

Title Footer

nuni struderivere pondum pos ipsestorese vit proris, publiae ego ina, nic te noximoenitum in dient. Opubli, num iaes spesilis M. Ic ventia es!

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““Satimurem Satimu tim imu murem rrehenic mur ehe eehenic he h c aaequit; equit; uit i Cator Catorr aude Ca aud d eefecum fecum um m oorenatus ren ena natus us hicipiem hicipiemum hic hicipiemu hicipie cipiem ci cip eesit; sit; es sit es furs furs hicae hicae ccae nos no patum porum p atum tum p oorum um m inatum in inaatum m p ari arissulibus arissulib riissulibus issulibus su tes esccernum rnu n parissulibus tescernum am ffactanuntum am actanuntum untum tum tu um orum or oru ru tebefere con n vvir i h occcii ciiii ta ta tebefere hoccii on si tatquo quoo ttam am ab abu buss.” con sitatquo abus.”

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5

43

Title Footer

An example of two columns for body copy

Internal spread 4

Internal spread 5 OUR INNOVATIONS INNOVA VATIONS LOREM L OREM EM IIP IPSUM SUM SUM M

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20188 2018

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Statistic Name Statistic Name Statistic Name Statistic Name Statistic Name Statistic Name

35% 22% 20% 13% 5% 5%

Title

Presentation Title Footer

17

Lorem ipsum: consectetur adipiscing elit

Lorem ipsum: consectetur adipiscing elit

Lorem ipsum: consectetur adipiscing elit

Lorem ipsum: consectetur adipiscing elit

Lorem ipsum: consectetur adipiscing elit

Lorem ipsum: consectetur adipiscing elit

Lorem ipsum: consectetur adipiscing elit

lit lit d

Lorem ipsum: consectetur adipiscing elit

10

Text style 6: Beaquia doluptas comnihit voluptatin nume praerspitae quam eos autet audam sa vent endunti onsequam rectat omniassit.

5

Title Footer

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An example of a single column for body copy

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14

CONTENT SLIDE TITLE

Presentation Title Footer

4

OUR PA P PARTNER RTNER LOREM L OREM M IPSUM, IPSU SUM, UM, M MI MICUS CUS

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An example of a single column for body copy

16

3

Title Footer

Internal spread 3

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Presentation Title Footer

Title Footer

Layout grid 6 columns with 4mm gutter 9rows

“Text style: Pull out quote can appear here when it needs to stand out from the text.”

DIVIDER PAGE TITLE SUBHEADING

CONTENT SLIDE TITLE

t Text style 7: t Beaquia doluptas comnihit voluptatin nume praerspitae quam eos autet t Audam sa vent lautem eaquaspit, solupta sinctes sitions endunti onsequam rectat omniassit odici consequo eumque t berum eictetur ariant lant unt quoditi orerum

DIVIDER PAGE TITLE SUBHEADING

CONTENT SLIDE TITLE SUBHEADING

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Ite verferis volesto riorporem sam qui conest, seque perunt est, ut ullam rectusae pliquam.

Title Footer

9

Title Footer

An example of two columns for body copy

29

30

Lorem ipsum: consectetur adipiscing elit

Lorem ipsum: consectetur adipiscing elit

Title Footer

An example of three columns for product pages

Title Footer

31

BPG R&S Ricerca e Sviluppo Architectural practice. Brand identity, promotional cards, poster and diagrams.

The company develops, design and supports the implementations in the energy, environmental and architectural fields, reaching the highest levels of international certifications and financial rating.

Bpgricercaesviluppo.com

Mazzacurati. La felicità della compiutezza espressiva. Palombi Publisher.

Design of the layout and picture research of an art publication, poster advertising and invitation. Over 80 works tell the work of Mazzacurati 40 years after his death.

Paintings, sculptures, graphic works and applied art, these are the over 80 works, some of which unpublished, in the exhibition dedicated to the figure of Mazzacurati at Villa Torlonia. Palombieditori.it \ Museivillatorlonia.it

Fjfm The FJFM audiovisual productions was founded in 2007 with the aim of producing and distributing television programs and formats dedicated to the theme of architecture and the environment. The TV format, “Living architecture”, conceived, produced and created by the FJFM and dedicated to the themes of the City of Rome. fjfm-produzioni.com

Italian Cultural Institute of London Self-initiated project.

Kantar Worldpanel Proposal of infographic digital design project.

Innovation in organizations. This research focuses on heritage organizations as adopters of digital technology and the context in which they operate.

Valle 3.0 Architettura Brand identity, business stationery and invite for an architectural practice.

Valle3.com

1.

2.

3.

4.

5.

6.

allucin

enoiza

7.

1. Valle 3.0 Architettura Architecture practice.

This logotype, with its sense of playfulness and economy of espression chimes closely with the studio’s philosophy.

2.Bpg ricerca e sviluppo Architecture practice.

Distinctive geometrical typeface for a firm that offers one-off solutions.

3. Rockstar Music magazine.

A literal interpretation of rock and roll style type of music.

4. Muzi & Associati Engineers firm.

A typeface that reflects the engineers specialists working across all aspects of today’s built environment.

5. Selpress National news agency.

A simple and linear brand identity reflects the company’s business.

6. Allucinazione Photography, film and production company.

‘Allucinazione’ means, hallucination, while ‘azione’, means ‘action’.

Reflecting the flexibility demanded of a multidisciplinary production company.

7. Città del futuro Eco - sustainable architecture event.

‘City of the future’. This logo evokes and suggest innovation in the design of the built environment.

8.

9.

10.

11.

12.

13.

NORA P 14.

8. Omia System Industrial installation supplier.

A dynamic circle and arrows recalls the action of the forklift trucks.

9. Black Mental Health A not-for-profit organization of mental health professionals and volunteers that provides a number of mental health and supportive services with low income.

10. Baubeach Not - for -profit animal organization.

A transparent overlay of words conveys the ability to move with the times.

11. DDTribe Communication and events company.

The two cropped ‘D’s recalls to the company co-founder’s initials first name, Duccio and Duccia.

12. Fjfm TV production.

This is a versatile symbol and is applied in a number of different colorways for each fjfm’s areas.

13. Nora P Interior design.

Geometrical pattern and colors suggests the vintage 50’s style mix with a contemporary twist for an interior design store.

14. Villa Bardini Garden and cultural centre.

A floral symbol captures the beauty of the landscape in Florence.

Sun dawn and moon dusk Self-initiated project.

Proposal of minimalistic illustrations.

SOLE LUNA

Festival of Landscape Architecture Self-initiated project.

Proposal of poster advertising.