A GENTLE APPROACH TO MARKETING, THAT'S GOOD FOR YOUR WELLBEING

What if you ignored the advice you have been given about marketing?The same advice about needing to be visible online—all of the time—just inorder to generate clients?

Would your business shrivel up and die?

I thought mine would…

So, I kept toeing the line with constant Facebook™ networking and engagement. Which was a great marketing approach that may have been costing me ‘zero dollars,’ but there was a cost: my wellbeing. And as a highly sensitive person, my nervous system was being fried.

I knew I had to find a less taxing—more enjoyable—and gentle way to have a presence in the marketplace. And I found it! Today, I spend way less time online, and guess what? My business didn’t curl up and die. In fact, I’ve now established a sustainable, reliable income.

When your business has a clear and meaningful message, you can get away with marketing less. Your message is what speaks to the hearts and minds of your intended audience. It’s the thing that causes them to become interested in working with you. So, before investing money in logos, websites, or Facebook™ advertising – invest in clarifying your message.

Before trying to sell your wares, build an audience that is interested in what you have to say. Do you buy transformational services from people you don’t know? Probably not. Neither do the people you would like to work with.

Building a ‘genuine’ audience takes time and requires you to have the courage to share your opinions throughout your content. That might ruffle some people’s feathers, but don’t let this dampen your voice. Life has given you wisdom that needs to be heard.

Dare to be great, and take some emotionalrisks; especially in terms of being seen forwho you are and what you believe.

Often the quicker someone subscribes to a list – due to an email opt-in – the quicker they unsubscribe. That’s why I say nurture your audience before they join your list. Make your free content the first thing people encounter, so they can get to know you before handing over their email address. Then, when they do decide to join your list, they will be doing it more ‘consciously’.

The result of this, is a higher open and clickthroughrate, which means you can do morewith less people on your email list.

I’d love to know which of these ideas speaksto you the most or any questions you have.

So make sure to reach out and connect.

Danielle Gardner