SchoolNews NZ, Media Kit 2021

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PRINT+DIGITAL MEDIA KIT 2022 Proudly published by Multimedia Pty Ltd – for further information, please contact: P | 03 365 5575 E | advertising@schoolnews.co.nz

www.schoolnews.co.nz


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School News is the definitive guide for the education industry providing a valuable and informative resource for decision makers in Primary, Secondary and Intermediate Schools throughout New Zealand. The print and digital edition is delivered directly, on a quarterly basis, to over 7,700 key decision makers including principals, property managers, curriculum leaders, student advisors, purchasing officers and Board of Trustee Members. School News covers a wide range of topics encompassing all aspects of

Total Copies 3,195 966

Distibution Points 2,274 652

4,161

2,926

Total Copies 446 888

Distibution Points 377 549

Bay of Plenty Waikato Gisborne District Hawke’s Bay Taranaki Manawatu-Wanganui

160 250 45 119 202 346

135 265 40 99 171 377

Wellington Tasman District Nelson/ Marlborough Canterbury West Coast Otago Southland Totals

332 55 47 340 30 150 90 3,500

261 44 42 309 26 148 83 2,926

Totals Region Northland Auckland

pals • With ov Depar tment what it er 100 digita Heads ital cu l takes • Teac to mak cutters inst Supply tters to hers • alled ar e inte , Instal Profess gr NZ sch l, ou ating PD & Fo 0800 81 nd NZ, digita ionals 0 w llo ools fo 36 e w Up Se l cutter 5 kn www.m s a bree ow school rvice. akersp - info@mak r ages s& acenz.c erspac ze. ! en om L z.c ASER

Region North Island South Island

oolne ws.co .nz

ach

How t & non o support t r -bina ry stu ans dents P1 2 Essen tial R eadin g for

Issue 47

Distribution Breakdown

7,700

Print and digital copies are distributed each issue, per school term.

4,200+

Subscribers to the weekly digital newsletter

Advertising in School News provides an opportunity to engage with our readership, the key decision makers, through valuable editorial which compliments your advertising message. This winning combination provides tangible information to our readers to make informed purchasing decisions. Each of our information sections align with the structure of a School; it is this structure that makes School News a leader in the education industry B2B journals.

education management. It is designed to provide a mix of news, views, ideas

For over 12 years we have been trusted as a leading industry magazine

and information of real use and interest to professionals in the field.

keeping key decision makers well informed when running their school.


We have been advertising with School News since 2018. In all this

The School News team have been invaluable to our 2021 marketing efforts. Both the print and digital medium teams are an absolute breeze to work with and each time we’ve used their services we’ve been really happy with the return on our investment. We’ll be back in 2022 for sure! – Madelize Bekker, EduMaxi

time we have never been anything but pleased with the level of service and quality of adverts they have produced for us. They are more than accommodating when it comes to reviewing and making content modifications. Their communication has always been clear and timely. We will continue to advertise with them in the future and would highly recommend working the team. A++

– Krystle Hubers, Reharvest

Whangaparoa Primary Classroom, Image Autex Industries


Rates + Requirements

Display Advertising

Note: All prices exclude GST. Agency commission terms & conditions apply. Rates effective 06/09/2021. E&OE

Term

Size

x1

x2

x3

x4

1/8 Page

680

640

620

580

1/4 Page

1,180

1,120

1,060

1,000

1/2 Page

1,940

1,840

1,740

1,660

1 Page

3,560

3,380

3,200

3,020

2 Page

5,780

5,500

5,200

4,920

Front Cover Ad Strip

1,500

1,425

1,350

1,200

Back Cover

4,800

4,560

4,320

4,070

Inside Cover

4,450

4,220

4,000

3,770

Inside Cover Spread (2 Page)

6,060

5,770

5,460

5,160

Special Positions

Front Cover Sponsorship Package*

9,000

8,550

7,690

6,150

* Includes Front Cover Branding Image and text + Bonus 2 page Profile Advert (Value $5,120)

Profile Advertising Half display and half advertorial space 1/2 Page (1/4 Page Ad + 200 Words)

x1

x2

x3

x4

1,640

1,550

1,470

1,390

1 Page (1/2 Page Ad + 350 Words + 1 Images)

3,020

2,860

2,710

2,560

2 Page (1 Page Ad + 750 Words + 2 Images)

4,910

4,660

4,410

4,170

National

North

South

DL

1,950

1,320

700

A4

2,450

1,660

880

A3 (maximum flat A4)

3,050

2,070

1,090

Inserts Regional rates per 1000 (max 350gsm)

File specifications: Files supplied as Indesign, Photoshop, Illustrator, PDF, EPS, TIFF & JPEG. All images CMYK at 300dpi with all relevant fonts and images included with file. You must specify CMYK/PMS colour codes when supplying hard copy of logos, etc for exact colour reproduction. Do not supply artwork the above file formats, any supplied materials will be used as a visual guide only. For further information and advice contact the production department on (03) 365 5575 or speak to your Advertising Coordinator.

Agency commission & terms: Ten percent (10%) of gross billing on space, position premiums and colour charges only to recognised agencies. Commission rescinded if payment not received within 45 days from invoice. Terms: Net 45 days. Interest penalty of 2%, compounded monthly, will be added to balances due after 45 days. No cash discount. The publisher holds both advertiser and its agency jointly liable for balances due.

Double Page Trim to Page: 297mm x 420mm Bleed Area: 307mm x 430mm

Full Page Trim to Page: 297mm x 210mm Bleed Area: 307mm x 220mm

Half Page Vertical: 267mm x 89mm Horizontal: 131mm x 183mm

1/4 Page Standard: 131mm x 89mm Horizontal: 63mm x 183mm

1/8 Page Horizontal: 63mm x 89mm


2022

Deadlines

o m o r p e s i n a Org book + e e D l l a C paigns! cam

022 1, 2 m Ter 022 ry 2 2 a u n th Ja 02 ry 2 28 a u r 022 b th Fe ry 2 a u 4 r 22 Feb e: e: , 20 ate dlin dlin 2 L a a e e m D al D Ter ing prov ook p B A l Fina rtwork 2 e: lA 202 leas l a i e r n i R p h F t A e 22 azin 29 y 20 22 Mag th Ma 0 6 ay 2 22 : : M e e n e n i i , 20 at dl dl 3 L a a e e m D al D Ter ing prov ook p B A l ork Fina : 2 Artw elease l 202 a y l R u Fin h t J e 022 azin 15 ly 2 022 Mag nd Ju st 2 2 u 2 g 2 u : : 202 rly A line line , a d d 4 E a a m De l De Ter king pprova o o A lB 2 Fina rtwork : 202 ase A r l e e l a b e 2 R to Fin 202 th Oc ine r z e 22 a 7 b to r 20 Mag e th Oc b em 14 3 Nov e: e: y n l n 202 i i r l l , a d d 1 E a a m De l De Ter king pprova o o A lB Fina rtwork 023 : ase A ry 2 3 l e a l a u e n Fi th Jan eR 202 3 azin 27 ary 2 g u r a b M y 20 rd Fe r a u 3 ebr : e: te F line a dlin d L a a e nge . l De gD cha ly rova okin p may ide on o s p B e u A t l a g a k d e ive Fin : wor thes dicat l Art Release that are in a e n t i d o F e se n e, an azin Plea t notic u Mag ho wit


2 2 0 2 r o f s e r u t Fea

TERM ONE

TERM TWO

TERM THREE

TERM FOUR

• • • • • • •

School Library Refurbishment

Tools for Literacy Education

Choosing the Right Maths

• • • •

EOTC Supplement for 2022

Mowers and Tractors

School Shade Solutions

Gymnasium Floor Installation and

Solar Power in Schools STEM Education and Resources Career Guidance School Fundraising Dyslexia Innovative Learning Spaces Playground Upgrades & Installations

Programme •

Decreasing School Waste

Sports Surface Upgrades/ Refurbishment

Classroom Acoustics

• • •

Teaching Aids for Special Education Decreasing School Waste School IP and Paging Systems Upskilling/Professional Development Teacher and Student Wellbeing The Smart Classroom Flexible Seating Options

Refurbishment •

First Aid Training

REGULAR TOPICS Education Literacy, antibullying, dyslexia, maths programmes. We also invite principals to contribute an article to identify how they have influenced their school.

E.O.T.C. Education Outside The Classroom covers, school camps, community service, outdoor learning programmes, arts and drama as well as in school visits.

Administration This section covers budgeting, reporting, innovative classroom design and library management systems – we speak to leading industry experts.

Sport & Recreation With so much emphasis on the benefits of students getting regular exercise we keep abreast of the programmes & equipment.

Technology In an ever increasing fast paced slice of the education sector, we feature products and services that are needed to prepare students for the modern workforce.

Health & Safety Whether it’s first aid training, defibrillators, protecting schools from vandalism or managing school visitors, we provide key information.

Teaching Resources Keeping principals and teachers informed of valuable resources than can be used to engage students in the classroom.

Food & Beverage Healthy food education and choices benefit the whole school community. We include informative solutions.

Teacher’s Desk From health and wellbeing to professional development and training– we keep up to date with the opportunities available in this area.

Property From solar, composting to grounds maintenance, flooring solutions and everything in between. We look at key purchasing considerations.


schoolnews.co.nz schoolnews.co.nz is the definitive industry portal for education professionals providing informed and relevant editorial to 4,200+ education industry professionals. School News keeps our readers informed by regularly delivering the latest education industry news, specialist articles, school profiles, product releases, and product profiles via the website, weekly digital newsletter and social media channels.


Website Statistics Average

Average

Active

Average

Average

Unique Visitors

Page Views Per Month:

Newsletter Subscribers

Newsletter CTR (% of opens):

Newsletter Open Rate

16,669

25,568

4,247

45.88%

19.76%

Per Month:

1.57%

30.91% 1.23% 8.20% Visitor Breakdown by Location Auckland: 30.91% Christchurch: 8.20% Wellington: 7.35% Tauranga: 3.39% Hamilton: 3.24% Palmerston North: 2.29% Dunedin: 2.18% Whangarei: 1.57% Lower Hutt: 1.23%

1.23%

2.29%

7.35%

2.18%

*Google Analytics reports available on request


Electronic Digital Marketing Reach 4,200 education industry professionals in New Zealand with a School News EDM package! EDM Package includes: 1x EDM blast to 4,200+ education industry professionals throughout New Zealand, panel banner 300x250 on SchoolNews website and newsletter for 4 weeks. Included in the package is the design of the EDM blast and also the panel banner for the website/newsletter. Plus 30,000 off-network impressions (300x250 banner). EDM sends limited to only 4 per month

Total Package $3,000 excl. GST EDM Only $1750 excl. GST Average EDM Open Rates: 36.04% Average EDM CTR (% of opens): 4.39%


Website Takeover

New product to launch? Huge announcement to make? Why not takeover our website with this high impact takeover. B

A D

E

C

Takeover package includes: HomePage Skins

Package Cost: $2,500 ex GST (Valued at $4,500 ex GST) A

B

C

(Left, right & above the masthead) - 2 Weeks

728x90 Title Banner

D

(Also appearing on the newsletter) - 1 Month

300x250 Panel Banner

E

(Also appearing on the newsletter) - 1 Month


Placements + Rates A

Header Banner (728px x 90px)

Email + Website Front Page Includes banner on minimum four email newsletters per month. Banners B

Title Banner (728px x 90px)

Size

x1

x2

x3

x6

x12

A

Header

600x74

850

800

750

650

595

B

Title

600x74

1450

1375

1300

1150

1000

D

Panel

300x250

750

710

675

600

525

Size

x1

x2

x3

x6

x12

Website Only Includes web banner placement on front page. Banners

Large Panel Banner (300px x 500px) C

C

Large Panel Banner

300x500

850

800

760

680

590

D

Panel Banner

300x250

525

500

470

420

360

Mid Article Banner

300x250

600

570

540

480

420

Homepage Skins Left and Right (one week only)

Custom

450

425

400

360

310

P/W

P/W

P/W

P/W

P/W

Production Charges For Artwork Included (Max 2 client corrections) Additional Changes

Panel Banner (300px x 250px) D

No Charge 120/hour

Advertorial (200 words)

120

Advertorial (400 words)

200

Advertorial (400 words)

360


Product & Supplier Profiles

Get the edge with our platform... Showcasing your products and services in our “Supplier News” section of the website, has never been easier and offers advertisers the platform to promote their products or services to an ever increasing base of site visitors. From the simplest of products to the most complex services on offer, this integrated content solution facilitates the advertising with ease.

Product & Supplier Profiles Includes brochure advertorial web page in our Supplier News section. x1

x2

x3

x6

x12

Supplier/Product Profile (Up to 700 words + 4 images)

450

420

400

360

310

Supplier/Product Profile + Weekly Newsletter

550

510

490

440

380


Off Network Advertising

Target our cookie pool of 9,300 users after they leave SchoolNews with our off-network marketing options.

How does off network marketing work?

this highly sought after B2B audience through display

School News, uses advanced pixel technology to track

ads in prominent positions on high reach Google partner

unique users that visit our website on a monthly basis

websites.

to allow retargeting of these users on high reach Google

Remarketing is a very powerful advertising tool as it

partner websites outside of our own network.

builds reach & frequency and in turn qualified leads for

These ads specifically target these users and influence

your business.

What is included? A 1 x month campaign with 50,000 impressions included. Readers will be served with a 300x250 or a 728x90 banner.

Package Cost: $950 ex GST


The essential industry guide

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AccomNews

School News, Australia

AccomProperties

AccomNews remains unrivalled as Australia’s premier product and service guide for the Australian accommodation industry. The print and digital edition of AccomNews is delivered directly, on a quarterly basis, to over 14,500 owners, managers and key personnel in hotel, motel, resort, apartment and holiday park properties throughout Australia.

The print and digital edition of School News is delivered to over 17,200 education industry professionals at primary and secondary schools throughout Australia. The reader demographic is principals, head of departments, property managers, purchasing officers & student advisors (the decision makers!)

AccomProperties is the fastest growing website for buying and selling Management Rights, Motels, Hotels and Caravan Parks in Australia.

 www.accomnews.com.au

 www.school-news.com.au

 www.accomproperties.com.au

We currently have just over 900 listings for sale on the website and are continuing to grow.

Proudly published by Multimedia Publishing Ltd – for further information, please contact: P | 03 365 5575 E | advertising@schoolnews.co.nz

www.schoolnews.co.nz