Avon Training Program

Training Series Workbook 2017 IN THIS EXTENSIVE 8-WEEK COURSE, YOU WILL NOT ONLY BETTER UNDERSTAND SOCIAL MEDIA FOR YOUR BUSINESS, BUT GET MORE OUT IF IT -- AND EVEN INCREASE YOUR SALES.

Hosted by Scott Kramer, President & CEO of Multibrain 2017 North America Top 100 Tech Companies Red Herring 2016 Web Summit Top 200 Tech Firms in the World 2013 DSA Sales & Marketing Award 2010 Creative City Award, West Hollywood Chamber of Commerce

Y O U R P R ES ENT ER Scott Kramer is considered a pioneer in developing and producing integrated/multi-platform strategies for entertainment, media, and consumer brands. His credits run the gamet of television, film, digital, publishing and large-scale live event. Kramer currently serves as Chief Brain at Multibrain, an award winning software company focused on building Social Software, simplified, for the Direct Selling industry.

Kramer is also a popular keynote speaker on Social Media and travels the US speaking to a variety of businesses.

Prior to the launch of Multibrain, Kramer was the Senior Vice President of Integrated Media for IMG Worldwide. As Head of Global Brand Partnerships, he directed sales, marketing and development staff in the US and UK, overseeing revenues across entertainment, digital and sports media.

Prior to his tenure at IMG, Kramer served as President & CEO for Intersection Entertainment in LA. His accomplishments there included leading strategic development and execution for Warner Bros., American Idol, Fremantle Media and 19 Entertainment, and creating revenue-generating brand extensions for a multitude of entertainment properties.

Kramer was also responsible for creating and producing Force of Nature, one of the largest Tsunami Benefit Concerts in the world, in Kuala Lumpur, Malaysia, which raised over $8M for Tsunami victims.

As an Agent/Consultant for Creative Artists Agency (CAA) in Los Angeles, CA, Kramer was tasked with developing integrated brand extensions and multi-million dollar sponsorship programs across multiple divisions of CAA. Previously, Kramer served as the President for BUZZ, Inc. in LA, supervising all sales and marketing, brand development, editorial, creative and financial activities for the company’s monthly lifestyle magazine. He successfully built the brand to be one of the fastest growing regional publications in the country.

Kramer has received numerous awards, including the AAAA Advertising Excellence Award and most recently the Creative City Award for Communications.

Kramer graduated from Purdue University with his BA in Communications. He has also completed coursework from UCLA in Emerging Technologies in Communication and Advanced Advertising Studies from the AAAA Institute. p. 2

SOCIAL SELLING SIMPLIFIED

Training Series Workbook 2017

Week 1: IF YOU WANT SALES, FIRST YOU NEED A STRATEGY Without a social media strategy or a brand identity? No worries. We’ve done the work for you and created a simple, stress-free, strategy for you to ensure your social media success.

Week 2 : THE CONTENT PEOPLE ACTUALLY WANT TO SEE AND HOW EASY IT IS TO POST IT What you post may have the biggest impact on your success. Know what people want to hear from you and what you should be sharing.

Week 3 : GROW YOUR COMMUNITY, GROW YOUR SALES WITH FACEBOOK GROUPS Groups are hot on Facebook, but they are also landing many people in “Facebook jail,” so we’ll show you the proper way to use Facebook Groups for your team and customers.

Week 4 : THE GOOD, THE BAD AND THE UGLY: WHY YOU NEED TO ENGAGE WITH EVERY

KIND OF FAN

Whether it’s a compliment or a complaint, you can’t avoid your social media responses. Find out why and how you should respond to every one of your followers and how to engage with your community.

Week 5 : DOUBLE YOUR IMPRESSIONS BY INTEGRATING INSTAGRAM WITH FACEBOOK It’s true, Instagram is on fire, but it’s also more effective when properly connected with Facebook efforts. Double the impact for the same amount of effort.

Week 6 : IT’S TIME TO GET COMFORTABLE BEING ON VIDEO IF YOU WANT TO CONVERT

SOCIAL TO SALES

Video content is the number one converter of sales and it helps to give your brand a personal touch. People are buying YOU, not just the product.

Week 7 : YOU’RE LEAVING MONEY ON THE TABLE IF YOU’RE NOT USING ADVERTISING

ON SOCIAL MEDIA

Social Media is now a “pay to play” business, so if you want to find new people to talk to, using Advertising can target prospects within a mile from where you live, and for as little as one dollar.

Week 8: TAKE EVERYTHING YOU’VE LEARNED AND USE IT TO MAJORLY BUILD YOUR TEAM Minor adjustments from everything we’ve provided that you need to do to turn it from selling into recruiting so you can grow your business.

p. 3

Week 1: If You Want Sales, First You Need A Strategy

Week 1

IF YOU WANT SALES, FIRST YOU NEED A STRATEGY Without a social media strategy or a brand identity? No worries. We’ve done the work for you and created a simple, stress-free, strategy for you to ensure your social media success.

WAT CH H E R E

p. 4

Week 1: If You Want Sales, First You Need A Strategy

2017

Social Media Strategy Calendar

WHERE TO POST

HOW OFTEN TO POST

1-3 times per day

4-7 times per week

6-10 times per day

3-10 times per day

Weekly or more often if you can

WHAT TIMES TO POST This is something you should experiment with by posting at different times of the day. Then your analytics will start to show you the most popular times to post. This is a good strategy to start with.

WHAT TO POST Quotes Tips Behind-the-scenes photos Your product photos + links Questions / polls Good content from others

Your blog post links Offers + discounts Competition announcements Events information Testimonials / success stories Funny snippets from your life

Videos Fill-in-the-blanks Interesting facts Sneak peak photos Old popular content Recommendations

GOALS Increase followers on Social Media Create a FB Group and grow your group Grow your business team and recruit new members Promote new product launch Become an industry influencer Drive more traffic to my blog/site p. 5

Reference the advertising and promotion policies on youravon.com.

Week 1: If You Want Sales, First You Need A Strategy

2017

Social Media Strategy Calendar CONTENT CALENDAR EXAMPLE

SUN

01 Inspirational quote 07

MON

TUE

WED

THU

FRI

SAT

Monday motivation

Work from Home pic

Product benefits

One thing you can’t live without 04

How do you wrap up your week? What inspires you?

05

Share a recent blog post

Share a fun fact about you 11

Industry info (blog post, article, vid) 12

01 Pic of daily routine 08

What are you doing this weekend?

14

Inspirational quote

Sunday quote

Your recent purchase

21 Fun quiz or post 28

15

22 Highlight one of your clients 29

02 Promote upcoming event or product launch

03 Fun quote or quiz post

09

You using your fave product 16 Something about your brand 23

Promotion

10

Work from Home life 17 Business inspiration 24

Friday introductions Industry tip 18 Boost your industry

06

FB live video 13

(who inspires you, new team members)

Industry image/article

Product Press News

Introduce yourself

19

20

25

26

27

28

29

30

Industry pic

30

31

GOALS:

NOTES:

TIP Do you have a content publishing app you're using to schedule and post for you? p. 6

Reference the advertising and promotion policies on youravon.com.

Week 1: If You Want Sales, First You Need A Strategy

2017

Social Media Strategy Calendar NOVEMBER

SUN

MON

01

TUE

WED

THU

FRI

SAT

01 01

01

02

03

04

05

06

07

08

09

10

11

12

13

14

15

16

17

18

19

20

21

22

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27

28

29

30

01

01

GOALS:

NOTES:

TIP End of year and change of seasons always brings product launches and promotions, especially for the holidays. Start creating that buzz now and applying that to your monthly strategy. Just remember - do not hard sell! p. 7

Reference the advertising and promotion policies on youravon.com.

Week 1: If You Want Sales, First You Need A Strategy

2017

Social Media Strategy Calendar DECEMBER

SUN

MON

01

TUE

WED

THU

FRI

SAT

01 01

02

03

01

02

03

04

05

06

07

08

09

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

25

26

27

28

29

30

GOALS:

NOTES:

TIP What is your strategy plan for 2018? Take what you've learned and apply that to the next year to continue to increase your business goals. p. 8

Reference the advertising and promotion policies on youravon.com.

Week 2: The Content People Actually Want To See And How Easy It Is To Post It

Week 2

THE CONTENT PEOPLE ACTUALLY WANT TO SEE AND HOW EASY IT IS TO POST IT What you post may have the biggest impact on your success. Know what people want to hear from you and what you should be sharing.

WATCH H E R E

p. 9

Week 2: The Content People Actually Want To See And How Easy It Is To Post It

Choosing Your HASHTAGS

#

Millions of tweets and posts are sent every single day so it’s easy for your content to get lost.

This is where hashtags come in. You place these on your posts (either in the comments or the post copy) to bring more traffic and eyes to YOUR content.

Here are some hashtag ideas that you could use on your posts. Create up to 10, as Social Media statistics indicate that posts with around 10 hashtags tend to perform the best.

Categories YOUR INTERESTS

COMMUNITY

OPPORTUNITY

Examples:

Examples:

Examples:

#travel #inspiration #shopping

#entrepreneur #beautyboss #mycity

#freedom #earnextraincome #onlinebusiness

Create Your Own Here:

Create Your Own Here:

Create Your Own Here:

PRODUCT INDUSTRY

BRAND PRODUCT

PRODUCT BENEFITS

Examples:

Examples:

Examples:

#makeup #jewelry #beauty

#SkinSoSoft #ColorTrendLipstick #AvonMakeup

#liquidlipstick #glossylipstick #sterlingsilverjewelry

Create Your Own Here:

Create Your Own Here:

Create Your Own Here:

If you need even more ideas, you can use sites like http://hashtagify.me/hashtag/avon.

This can help you identify more hashtags related to your business or interests.

Please reference the advertising and promotion policies on youravon.com. p. 10

Week 2: The Content People Actually Want To See And How Easy It Is To Post It

CONTENT CREATION Resource Guide Feeling creative and want to design your own content? Or maybe you just need some help on where to find content. Below is a list of sites and partners you can use to help with your content marketing strategy.*

CREATING OWN IMAGES * Canva: http://canva.com/ Wordswag app: http://wordswag.co/ Stencil: https://getstencil.com Pic Monkey: https://www.picmonkey.com Pablo: https://pablo.buffer.com/ Piktochart: https://piktochart.com/ Adobe Photoshop: http://www.adobe.com/in/products/photoshop.html Snappa: https://snappa.com/

CONTENT * Feedly: https://feedly.com/ Inoreader: https://www.inoreader.com/ Readertron: http://readertron.com/users/sign_in Newsblur: http://www.newsblur.com/

VIDEO MARKETING * Shakr: https://www.shakr.com Videoscribe: http://www.videoscribe.co Rendrfx: http://www.rendrfx.com/ Animoto: https://animoto.com/ Biteable: https://biteable.com/ Powtoon: https://www.powtoon.com/ Kizoa: https://www.kizoa.com/ *Please Please note Avon has no advertising contractual relationship with thesepolicies sites, andon thatyouravon.com. you must review and accept the sites’ privacy and data security terms reference the and promotion * Please note Avon has no contractual relationship with these sites, and that you must review and accept the sites' privacy and data security terms

p. 11

Week 2: The Content People Actually Want To See And How Easy It Is To Post It

Good Bad VS

C O N T E N T

What makes content good and what makes it bad?

Check out these examples to consider when posting content to your Social Media pages.

YES

NO

Positive or inspirational messages

Blurry photos Negative messages Clear images and video quality

Hard or cold selling False or unsubstantiated product or earning claims

Interactive content

Personal images, such as selfies, introductions, who you are, how you use your products, your passions Please reference the advertising and promotion policies on youravon.com.

p. 12 Please reference the advertising and promotion policies on youravon.com.

Profanity

Week 3: Grow Your Community, Grow Your Sales With Facebook Groups

Week 3

GROW YOUR COMMUNITY, GROW YOUR SALES WITH FACEBOOK GROUPS Groups are hot on Facebook, but they are also landing many people in “Facebook jail,” so we’ll show you the proper way to use Facebook Groups for your team and customers.

WATCH H E R E

p. 13

Week 3: Grow Your Community, Grow Your Sales With Facebook Groups

10 Tips for AVOIDING FACEBOOK JAIL Facebook Jail happens when Facebook punishes an account for breaking their laws or going against their rules. They could suspend or even disable your account so follow these tips to avoid Facebook Jail.

1 2

LET SOME TIME PASS BETWEEN POSTS Post after post tags you as spam, so use a scheduling app or take a break in between each post.

MAKE SURE TO CREATE SOME ORIGINAL CONTENT AND VIDEOS Facebook flags photos that were taken right from online search results or other sources so make sure to be creating your own content as well.

3 4

DON’T ADD PEOPLE TO GROUPS WITHOUT THEIR CONSENT If someone wasn’t expecting your group invite, they probably won’t accept, which could flag you as spam if it happens too much.

MAKE SURE YOUR BUSINESS IS A PAGE AND NOT YOUR PERSONAL PROFILE Facebook can tell if your human profile is being used as a business so don’t even bother going there.

5

DON’T SEND FRIEND REQUESTS TO PEOPLE YOU DON’T HAVE ANY CONNECTION TO At least message or connect with people first because a lot of deleted requests from you could flag your profile. p. 14

Week 3: Grow Your Community, Grow Your Sales With Facebook Groups

6

DON’T PROMOTE YOUR BUSINESS PAGE ON OTHER PEOPLE’S BUSINESS PAGES This is seen as spammy to everyone so just be careful where you promote your business.

7 8

USE SHORTENED LINKS WHEN YOU PROMOTE YOUR PAGE When Facebook sees your business link over and over again, it gets marked, while using shortened links are different each time, avoiding that spam effect.

DON’T TAG PEOPLE DIRECTLY IN IMAGES IF THEY AREN’T IN THEM You can simply mention someone in the comments below, rather than a direct tag.

9

DON’T POST THE SAME CONTENT TO MULTIPLE GROUPS AT ONE TIME Sending out the same content to different groups rapidly, can get you behind bars.

10

DON'T SEND TOO MANY PRIVATE MESSAGES AT ONE TIME You may be excited for a new product that's out but sending out messages in a quick-fire fashion can get you marked with spam which lands you in a Facebook jam.

Please reference the advertising and promotion policies on youravon.com.

Please reference the advertising and promotion policies on youravon.com. p. 15

Week 3: Grow Your Community, Grow Your Sales With Facebook Groups

Setting Up Your Facebook Group

WITH A STRATEGY You want to create a community with your Facebook group. One that builds trust and relationships with people. People that could potentially be your customers one day. In order to make this happen, you need to follow these strategic steps to setting up and growing your Facebook group to attract your ideal customers.

STEP

1 - Attraction

Start with the basics. Think about who it is that you want in your group, who you would want to be a part of your community and to be your customer. Answer these questions to help define your target audience.

WHAT ARE THEIR INTERESTS? Examples: Shopping, beauty, health.

WHAT DO THEY VALUE MOST? Examples: Family, travel, home.

WHAT ARE THEIR CHALLENGES? Examples: Not enough time in the day to eat healthy, aging skin, balancing work and family.

HOW CAN YOU SOLVE THEIR PROBLEMS? Examples: Your product, your tips and suggestions.

p. 16

Week 3: Grow Your Community, Grow Your Sales With Facebook Groups

STEP

2 - Optimization

Now that you know who you want in your group, you need to know why they are there. Develop a clear path to your desired goal, which is to generate sales. Here are some ideas to optimize your group member’s path to a sale.

» Think about what value are you offering your members and how you are going to turn them into a customer.

» Create engaging content to help build relationships. Examples include polls, live videos and posts that help answer their challenges discussed in Step 1.

» Define how your content and engagement from the posts are going to result in a group member going to your online store to make a purchase.

» Tip: Make sure to link to your website when you are offering tips that relate to it.

STEP

3 - Growth

Keep your group and your business moving forward. What ways can you make it grow even more? Here a few things to try. Check off the boxes as you complete them.

Encourage influential people to join. Find influencers in your community, share a post or article of theirs in the group and credit them. They may like what you are doing and decide to join too.

Promote the group on your business page. Share your new group on your business pages and other social media accounts.

Create member-only content. Offer an exclusive PDF and save it in the FILES of your group with tips relating to your field. They can only access this by joining your group.

Cross promote with other groups. Find similar groups, message with the admin if they’d like to promote you in exchange for you to do the same. It helps to do groups with a similar number of followings.

Please reference the advertising and promotion policies on youravon.com.

Please reference the advertising and promotion policies on youravon.com. p. 17

Week 4: The Good, The Bad And The Ugly: Why You Need To Engage With Every Kind Of Fan

Week 4

THE GOOD, THE BAD AND THE UGLY: WHY YOU NEED TO ENGAGE WITH EVERY KIND OF FAN Whether it’s a compliment or a complaint, you can’t avoid your social media responses. Find out why and how you should respond to every one of your followers and how to engage with your community.

WATCH H E R E

p. 18

Week 4: The Good, The Bad And The Ugly: Why You Need To Engage With Every Kind Of Fan

7 Ways to Provide EXCELLENT CUSTOMER SERVICE Customer comments, especially complaints are being channeled more and more through social media. This means it is vital that you handle your responses appropriately to maintain a great image for your audience. Here’s how to keep a positive social media presence via your customer responses.

1

MONITOR ALL SOCIAL CHANNELS Customers may reach out to you via email, Facebook comment, message, Instagram, Twitter, anywhere really. Be sure to have your notifications on so you can respond accordingly.

2

ESTABLISH YOUR TONE

3

RESPOND QUICKLY

4

EXPECT NO PERSONAL GAIN

Make sure you have a friendly, or even humorous tone when dealing with your customers.

Be sure it’s always positive, especially when dealing with a problem.

People expect a quick response on social media. When you respond quickly, it shows that you are responsible and dependable. People like to purchase from companies they can trust.

If someone comments on your post, it’s a good idea to acknowledge them even if it seems like you’re not getting anything from it. In retrospect you are getting something from it, you’re building a good rapport with your customers.

Example:

p. 19

Week 4: The Good, The Bad And The Ugly: Why You Need To Engage With Every Kind Of Fan

5

GO ABOVE & BEYOND

6

ALWAYS PROVIDE A RESPONSE

If someone comments that they like something, perhaps surprise them and tell them you’re going to go ahead and send them a sample.

Even if it’s a complaint or a negative comment, be sure to respond. If you don’t it looks like you are trying to ignore the issue and makes the customer even more angry. Be sure to be understanding and kind when responding, acknowledging the concern and hopefully solving the issue.

Example:

7

CORRECT INACCURATE STATEMENTS Always use Avon-approved product and earnings claims in your social media posts. If someone posts a misleading or inaccurate comment on your page, make sure to correct them with a reply or remove the post.

Please reference the advertising and promotion policies on youravon.com.

Please reference the advertising and promotion policies on youravon.com. p. 20

Week 5: Double Your Impressions By Integrating Instagram With Facebook

Week 5

DOUBLE YOUR IMPRESSIONS BY INTEGRATING INSTAGRAM WITH FACEBOOK It’s true, Instagram is on fire, but it’s also more effective when properly connected with Facebook efforts. Double the impact for the same amount of effort.

WATCH H E R E

p. 21

Week 5: Double Your Impressions By Integrating Instagram With Facebook

Key Steps in Creating Your INSTAGRAM ACCOUNT

1

Sign up for an account with your email or phone number and follow the prompted steps

2

Click on the Settings Icon on your Profile

p. 22

Week 5: Double Your Impressions By Integrating Instagram With Facebook

3

Switch your account to a Business Profile

4

Scroll down to Settings, then Linked Accounts

p. 23

Week 5: Double Your Impressions By Integrating Instagram With Facebook

5

Link your Facebook Page

6

Be sure to add a Bio and your link on your page

Bio

Website Link

Please reference the advertising and promotion policies on youravon.com.

Please reference the advertising and promotion policies on youravon.com. p. 24

Week 5: Double Your Impressions By Integrating Instagram With Facebook

Instagram 101: 11 WAYS TO UP YOUR INSTA GAME

1

Choose a photo or video from your Library, or take one through the app.

2

Once you have your photo, you can edit it and choose from the Filters.

TIP: Stick with the same filter for a feed that feels unified and consistent.

p. 25

Week 5: Double Your Impressions By Integrating Instagram With Facebook

3

Add a fun caption and redirect users back to your bio to shop your store link, when relevant.

4

Turn on Facebook (or Twitter and Tumblr) share to post it on your Facebook page with just one extra click.

p. 26

Week 5: Double Your Impressions By Integrating Instagram With Facebook

5

Tag relevant people or companies, like Avon. This may direct users back to your page.

6

Add a location. This can help people find you, especially when you choose a location like your hometown that may not have as many posts tied to it.

p. 27

Week 5: Double Your Impressions By Integrating Instagram With Facebook

7

Add hashtags to either a comment on your photo or as your caption.

8

Invite your Facebook friends to your Instagram page through the app under your Options icon on the homepage, then Choose “INVITE > Facebook Friends”.

TIP: To find relevant hashtags, choose one related to your post, like “#AVON” and then watch all of the suggestions that pop up and use relevant ones.

p. 28

Week 5: Double Your Impressions By Integrating Instagram With Facebook

9

Remember that your stories and your caption are a great place to redirect people to your Bio, which should contain a link to your store or the specific item you are promoting.

10

Have fun with the Explore Page.

Like, follow and comment on similar accounts, which will bring more people back to your page.

p. 29

Week 5: Double Your Impressions By Integrating Instagram With Facebook

11

View your Insights to see what's doing well on your page and best times to post.

Please reference the advertising and promotion policies on youravon.com.

Please reference the advertising and promotion policies on youravon.com. p. 30

Week 6: It’s Time To Get Comfortable Being On Video If You Want To Convert Social To Sales

Week 6

IT’S TIME TO GET COMFORTABLE BEING ON VIDEO IF YOU WANT TO CONVERT SOCIAL TO SALES Video content is the number one converter of sales and it helps to give your brand a personal touch.

People are buying YOU, not just the product.

WATCH H E R E

p. 31

Week 6: It’s Time To Get Comfortable Being On Video If You Want To Convert Social To Sales

3 Ideas to Get You Started CREATING VIDEO CONTENT Video content is the number one converter of sales and it helps to give your brand a personal touch.

People are buying YOU, not just the product so make sure to start producing great video content. It should be informative, sincere and fun. If you’re not sure where to start, follow this guide for some great ideas.

1

PRODUCT DEMO OR HOW-TO Show your customers how to use a new product or maybe an existing product in a new way. When people see something being used, they can better picture themselves using it. This helps create trust not only of the product, but of you as a person.

Examples Trying the newest makeup product on yourself

WHAT PRODUCT CAN YOU DEMONSTRATE?

How to wear a piece of clothing 3 ways How to create a makeup look

2

BEHIND-THE-SCENES Let your customers into your world. Packing orders or just got a new shipment of products in? It’s exciting to open a new package.

Examples Opening a new product package you got in the mail Packing an order with a surprise sample or product for a customer Testing out different product swatches on your arm

p. 32

WHAT BEHIND-THE-SCENES CAN YOU SHOW?

Week 6: It’s Time To Get Comfortable Being On Video If You Want To Convert Social To Sales

3

CUSTOMER TESTIMONIAL Does your friend LOVE her products she bought from you? Have her tell you about it!

People like to see proof that others like and use the products too! Not that your opinion doesn’t matter, but having a few people support your view always helps give you credibility.

Examples Have your friend over and interview her about the product Let your friend tell your audience what she loves about the product Both of you together, with live banter talking about the product and when/where you use it

Please reference the advertising and promotion policies on youravon.com.

Please reference the advertising and promotion policies on youravon.com. p. 33

WHAT FRIENDS OR CUSTOMERS COULD YOU ASK TO DO A TESTIMONIAL VIDEO WITH YOU?

Week 7: You’re Leaving Money On The Table If You’re Not Using Advertising On Social Media

Week 7

YOU’RE LEAVING MONEY ON THE TABLE IF YOU’RE NOT USING ADVERTISING ON SOCIAL MEDIA Social Media is now a “pay to play” business, so if you want to find new people to talk to, using Advertising can target prospects within a mile from where you live, and for as little as one dollar.

WATCH H E R E

p. 34

Week 7: You’re Leaving Money On The Table If You’re Not Using Advertising On Social Media

Creating a FACEBOOK AD Facebook advertising is a great way to grow your business. It's just a few clicks to boost a post, but takes a few more steps to create an ad. Here's how to set up a Facebook ad to help grow your business page or increase traffic to your site!

1

Go to your Facebook Business Page.

2

Click on PROMOTE.

p. 35

Week 7: You’re Leaving Money On The Table If You’re Not Using Advertising On Social Media

3

Pick what kind of promotion you want to do.

4

Select your target audience, including age, location, interests and occupation.

p. 36

Week 7: You’re Leaving Money On The Table If You’re Not Using Advertising On Social Media

5

Make sure Facebook says your audience range is good and not too broad.

As per Avon policy, ads may only be local and not exceed a target range of 50 miles from your current location.

6

Pick your budget. You can start small or large, but it’s a good idea to start with at least $5 at minimum to see results.

7

Now click PROMOTE.

Facebook will need to then approve your ad and then start watching to see how it does!

Please reference the advertising and promotion policies on youravon.com.

Please reference the advertising and promotion policies on youravon.com. p. 37

Week 8: Take Everything You’ve Learned And Use It To Majorly Build Your Team

Week 8

TAKE EVERYTHING YOU’VE LEARNED AND USE IT TO MAJORLY BUILD YOUR TEAM Minor adjustments from everything we’ve provided that you need to do to turn it from selling into recruiting so you can grow your business.

WATCH H E R E

p. 38

Week 8: Take Everything You’ve Learned And Use It To Majorly Build Your Team

Social Selling Series TAKEAWAY This comprehensive training series was designed to help you get started with and grow your business on social media. Using the techniques you learned, the goal is to help you create your own personal brand and open up a new world of selling on social media. Below we recap the highlights from each topic. Read these through and then complete the quiz on the last page.

STRATEGY 1

Decide the message you want to convey to your followers. WHY are you doing this?

What are the problems you are trying to solve? Make sure each post relates back to this message. Ask yourself this question: Do my posts help my audience solve their problem?

Use a calendar to plan out your month in advance, making sure each post has a purpose.

2

You are your own brand so remember to represent yourself in the best possible way.

Ask yourself, who are you? How are you perceived? Determine your business name, your look and feel, your motto and your message. Know yourself and know who your users are.

3

Determine the best possible place to share your messages, whether that is your Facebook business page, personal profile or group. Your business page is for your BUSINESS. Please do not try to sell your business strictly on your personal profile, as Facebook not only doesn't like that, but your friends probably don’t either. Use your group for starting conversations, leading people back to your business page.

Visit our Handout from Webinar 1 for more.

CONTENT 1

Your tone of voice is very important not only in face-to-face conversations, but online as well. When posting online, you want to be genuine and authentic, sharing what you are passionate about and why you are passionate about your product. Do NOT be that person that is pushing your business on other people and only posting sales materials.

2

Post often and post consistently. 1-3 times a day is a great goal. There are many ways to create content, whether that is sharing an article, creating a video or creating your own photos. Just remember to always use the 80/20 rule when posting to social media. Only 20% of your posts should be “selling” your product, while 80% of your posts should be varying content related to your industry. This may include motivational quotes, behind-the-scenes videos, product tutorials, industry-related advice.

3

Make your content engaging and diverse, posting images and videos. Ask your followers questions, give them polls in your group, do contests, involve them as best you can.

Visit our Handout from Webinar 2 for more. p. 39

Week 8: Take Everything You’ve Learned And Use It To Majorly Build Your Team

FACEBOOK GROUPS 1

We are moving away from a broadcasting marketing model to a participation economy, which a Facebook group allows you to do. The goal of a group is to create a community, based on your niche or passion. It is a place for people to discuss and engage with each other, building your online relationships.

2

In order to create a successful group, you need to determine who your target audience is that you would like to join. Then, you need to optimize the group, providing them with useful information and then leading them down a careful path to a sale. Finally, you want to continue to grow your group, creating new prospect and leads in your sales funnel.

3

Avoid Facebook jail by following a few easy rules. Don’t boost extremely salesy content.

Eg. “I need 5 members to join my team now.” Don’t post the same thing over and over again in multiple locations. Don’t message everyone you know with the same sales message pushing your product.

Visit our Handout from Webinar 3 for more.

CUSTOMER SERVICE 1

When it comes to engaging with people on social media, you want to be PROACTIVE. Start conversations with your followers and friends. Comment on other people’s posts, like other pages that interest you, join groups that you relate to. You never know, they just may follow or comment right back.

2

ALWAYS respond to any interaction you get on social media, whether it’s a comment or a like, make sure to thank them or keep the discussion going. You can even send them a direct message thanking them (but do NOT sell them, as you are simply building your relationship now).

3

Even if you have a negative comment or reaction, respond to them in a positive manner.

This shows them you care and shows others that you want to resolve any issue.

Visit our Handout from Webinar 4 for more.

INSTAGRAM 1

Connecting your Instagram and Facebook business accounts is a great way to reach even more people. It’s easy to connect the two and share your Instagram posts on Facebook with just the click of a button.

2

Instagram is a very visual platform so it’s a great place to showcase your products and get your fans engaged. With a few key pointers, you can really grow your audience. Eg. Add your store link to your bio and using hashtags.

3

Speaking of engagement, you can use your Instagram and Facebook business page Insights to see how many people your post is reaching and how many people are actually engaging with your content. This is a great way to help determine what pieces of content perform the best for you.

Visit our Handout from Webinar 5 for more. p. 40

Week 8: Take Everything You’ve Learned And Use It To Majorly Build Your Team

VIDEO 1

Video content is HUGE right now so you should be incorporating it into your social media strategy. Video is shared more than any other type of content and you want your users to be sharing what you have to say.

2

Facebook and Instagram Live is a GREAT way to start incorporating videos into your strategy. On Facebook, you can save your video and post it to your wall for your fans to keep watching.

3

There are many ways to create your own videos. From product demonstrations to customer testimonials, there are plenty of ways to add video to your social media.

Please reference the advertising and promotion policies on youravon.com.

Visit our Handout from Webinar 6 for more.

PAID ADVERTISING 1

You absolutely do not have to pay to advertise your business on Facebook, but it will help increase how many people are exposed to your page or posts. You can spend as little or as much as you would like, but it’s a great idea to play around with different amounts and target audiences to get a good feel for it.

2

There are many different ways to advertise on Facebook, including a campaign promoting your page or your website and the ability to “boost” a single post or event. The way you decide to advertise should be based on your business goals. Per Avon policy, ads should target people no more than 50 miles away.

3

Before being able to advertise on Facebook or Instagram, you will need to set up an Ad Account with Facebook, connecting your credit card or PayPal account.

Visit our Handout from Webinar 7 for more.

p. 41

Week 8: Take Everything You’ve Learned And Use It To Majorly Build Your Team

QUIZ QUESTIONS 1

What is the purpose of strategically scheduling out your posts ahead of time?

2

How much of your content should be a hard sale?

Eg. “This product is my favorite and it’s only $19.99 this month!”

3

What is the main goal of a Facebook group?

4

What is the key to customer service and building online relationships?

5

What is the advantage of connecting your Instagram and Facebook accounts?

6

What is one of the best ways to start incorporating videos into your social media strategy?

7

What are the benefits of Facebook Advertising?

p. 42

Week 8: Take Everything You’ve Learned And Use It To Majorly Build Your Team

QUIZ ANSWERS 1

What is the purpose of strategically scheduling out your posts ahead of time?

This makes you think about how often you will be pushing your product, how to relate additional content to your industry and how to present your business consistently as a whole. Without a strategy or real direction, it’s hard to measure your success or know what you are really trying to do.

2

How much of your content should be a hard sale?

Eg. “This product is my favorite and it’s only $19.99 this month!”

Only 20% of your posts should be directly promoting a product. It’s ok to show products in other ways, like a demonstration or tutorial, but no one likes to constantly feel sold to. Show your personality and engage your audience with other types of content. Make your page a value-add to their life.

3

What is the main goal of a Facebook group?

The goal is to create a community, based on your niche or passion. It is a place for people to discuss and engage with each other, building your online relationships and hopefully sales.

4

What is the key to customer service and building online relationships?

You want to be PROACTIVE on social media by starting conversations with others. This will build your online presence and bring awareness to your own business.

5

What is the advantage of connecting your Instagram and Facebook accounts?

When you post to both accounts, you increase how many people are seeing your content. Plus, it’s super easy to share your Instagram post to your Facebook page with just the click of a button.

6

What is one of the best ways to start incorporating videos into your social media strategy?

Facebook Live videos are such an economical and easy way to add videos to your social media. Once you have done a video, you can save it to your page for everyone to see, even after the Live is completed.

7

What is the benefit of Facebook Advertising?

There are many different benefits of Facebook advertising, depending on your goal. It can help drive people to your website, gain fans and likes on your page and increase the amount of people that see each of your posts.

It’s not necessary, but it is a great way to help you reach your business goals.

Please reference the advertising and promotion policies on youravon.com.

Please reference the advertising and promotion policies on youravon.com. p. 43

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