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Marketing
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Craig Bourne IT
Josh Yoe Marketing Director
Vithika Parashar Publicity
In 2022, the Marketing Portfolio, helmed by Josh Yoe, have taken the MULS social media, merchandise and marketing strategies to a new level. Josh, supported by the fantastic Executive Officers (Publicity) Vithika Parashar and Amala Jaimes and Executive Officer (IT) Craig Bourne, have continued to grow our impressive social media following and awareness both on campus and within the legal sector. The success of their marketing effects is demonstrated in the growth of our social media following on all platforms, with Instagram now having over 1900 followers and LinkedIn reaching over 1200 followers.
Amala Jaimes Publicity
Our main social media channel, the MULS Facebook Page, has over 7700 likes and continues to be our main form of marketing to Macquarie Law Students and the MULS community. Our followers will have noticed some innovative and highly engaging marketing posts in the lead up to large events such as Law Ball and Law Cruise, in the form of video trailers. This quality of marketing is unparalleled and has greatly increased engagement and ticket sales in MULS events.
The main highlight of the Marketing team’s fantastic work in 2022 so far has been the most successful hoodie and merchandise launch in MULS history. In the first half of this year, MULS has sold 540 hoodies, which is double previous years. Not only is this hugely successful for MULS branding, and our presence on campus, but the MULS hoodies have always been a critical part to connecting with our community. I cannot thank Josh, Vithika and Amala enough for their hard work this year.
A further thank you is owed to Josh and Craig, who have worked tirelessly to maintain the MULS website and create a new online store, which remains a critical part of our operational and marketing strategies, as well as supporting the entire Executive team in their IT issues. "MULSMarketingislike neverbefore.Fromour revampedInstagram page,tothebestdesignedMacquarie LawHoodies,I'mso proudofthe extraordinaryleapin qualitytheportfoliohas displayedthisyear. " -JoshYoe
