PERSONAL DETAIL My name is Mui So E : M u i 0 3 0 2 @ h ot m a i l . c o m T : 0 4 2 2 6 7 5 76 8
WORKING EXPERIENCE Powerpoint Creative |
G r a ph ic desig ne r J u n 201 0 - Dec 201 1
EDUCATION The Hong Kong Polytechnic University |
2 0 07- 2 0 0 9
{ Higher Diploma in Multimedia Design and Technology } Working directly under ART Director in general design related work. Developeding concepts and promotion ideA. Created leaflet, posters, promotion campaign on various projects
The Hong Kong Polytechnic University | 2 0 0 5
- 2 0 07
{ Diploma in Design Studies }
Life Nutrition | I n h o u s e
G r a ph ic de signer J a n 201 0 - J u n 201 0
I am responsible for being innovative in keeping the brand consistent and updating web page contents while juggling multiple projects at hands.
JWT | S u m m er
I nte r n 20 0 9
Online advertisement layout. Responsibilities include brand imagery and general design look and feel.
SKILLS Mac and PC | Photoshop, Illustrator, InDesign, Flash, Premiere Language | English, Cantonese, Mandarin Interests | leather caft Traveling, Swimming, Photography, Cooking
01 Carousel Cakes & Pastries IDENTITY COLOR PALETTE
PMS 8560C C43 M63 Y62 K28
PMS 486C C4 M53 Y50 K0
Developing a new identity for Carousel which has a french-feel, in keeping with the French pastries sold by the company. A subtle fairground feeling is conveyed through the light and feminine logo and packaging. Sweet!
Creative services provided ♦ Brand Identity ♦ Brand Identity Guidelines ♦ Literature / Collateral Design ♦ Artwork Production ♦ Packaging Design
COLLATERAL DESIGN ♦ ♦ ♦ ♦ ♦
Shop card Cookie bag Cake box Cookie bag Sticker
Function Menu - One fold Finish size - A5 _W 148.5mm x H 210mm Pantone 872C Pantone 466C Pantone 5767C
Outside
IDENTITY COLOR PALETTE
PMS 872C
C50 M70 Y80 K70
C0 M100 Y63 K29
C15 M0 Y68 K39
PMS 466C
02 LOONG Yuen CHINESE RESTAURanT Loong Yuen is a well-established and popular Cantonese restaurant in the heart of bustling Tsim Sha Tsui. I was asked to refresh their brand image to complement their new interior refurbishment. Tone & Manner Modern Chinese Creative services provided ♦ Art direction ♦ Photography ♦ Illustration ♦ Menu Design ♦ Packaging Design
MAIN ILLUSTRATION
DIRED SAUSAGE BOX ILLUSTRATION
WINE MENU ILLUSTRATION
CHINESE NEW YEAR ILLUSTRAION
MID-AUTUMN FESTIVAL ILLUSTRATION
FUNCTION MENU WINE MENU SHOP CARD
COLLATERAL DESIGN ♦ ♦ ♦ ♦ ♦ ♦
Shop card Menu Packaging Paper bag red pocket seasonal promotion
03
101
Hive 101 LOGO IDENTITY COLOR PALETTE
101
C1 M22 Y100 K0
C75 M85 Y50 K70
LOGO (HOT STAMP)
The significance of 101 is because of the floor level of thebar within the ICC building. The word ‘hive’ has connotations of bees and honey, and also as a busy place - “Hong Kong is a hive of activity”. The bar will be predominately be decorated in a Dark Tone & Gold theme. Tone & Manner Simple, Chic & Stylish Creative services provided ♦ Logo/ Overall CI dicrection ♦ Drink Menu ♦ Shop Card
101
101
SHOP A, 101/F, INTERNATIONAL COMMERCE CENTRE, 1 AUSTIN ROAD WEST, KOWLOON tel : 852 2345 6789 fax : 852 2345 7890 hive101@jcgroup.hk www.jcgroup.hk
SHOP CARD HOT STAMPING (GOLD)
DRINKS MENU HOT STAMPING (GOLD)
04 Dear Deer X’mas Card For Christmas 2010, we sent out these cute self-assembly, PPC branded reindeer. Client’s loved them so much they were still hanging around on their desks in the summer of 2011. Creative services provided
FRONT
BACK
05 power predictor 4 school Better Generation is a company concerned with harnesing the power of Green Energy. The make a product called “Power Predictor” (www.powerpredictor.com) which basically measures the potential wind and solar energy of your home/ building. It generates data about the potential energy and makes recomendations about which Turbines and Solar Panels would be the most suitable for you to purchase to harness this energy. Power Predictor is receiving a lot of interest from schools, and they would like to develop a totally separate dedicated community website for schools all around the world. They would love a youthful look and feel, as well as input on the site structure and content flow. Target Market School kids aged from 11 to 16. Tone & Manner Fun, Educational, Energetic & Youthful. Creative services provided ♦ HomePage, 5 interior pages Web 2.0 standards - no flash URL | www.powerpredictorschools.org
HOMEPAGE INTERIOR PAGE
supporting graphic A
OPTION 2
PMS 669C
PMS 871C
supporting
06 PHO24 PHO24 named after its celebrated broth recipe made from prime beef and 24 traditional Vietnamese herbs and spices, PHO24 signature pho noodles will give you a true taste of Vietnam. Creative services provided ♌ Menu
POSTER GIFT CARD E-BANNER
07 ALL ABOUT CHRISTMAS A series of X’mas campaign for Holiday Inn Golden Mile.
HKCEC CHRISTMAS PROMOTION POSTER
THANK YOU E : M u i 0 3 0 2 @ h ot m a i l . c o m T : 0 4 2 2 6 7 5 76 8