Anshar's Portfolio (+ Branding Design Works)

Page 1

PORTFOLIO

M U H A M M A D A N S H A R U D D I N B I N S U H A I M I


MUHAMMAD ANSHARUDDIN BIN SUHAIMI CONTACT

I aspire to be a muhdanshar@gmail.com

spatial designer

194348X@mymail.nyp.edu.sg

an opportunistic one, ansharuddinee

EDUCATION Diploma in Spatial Design Nanyang Polytechnic 2019 - 2022 GCE 'O' Emath Private Candidate 2018 GCE 'O' & 'N' Level Mayflower Secondary School 2013 - 2017 PSLE Ang Mo Kio Primary School 2007 - 2012

a catalyst of change and a creator of experiences, unbounded by rules.


SOFTWARE

SKILLS

Autodesk AutoCAD l 3Ds Max l Revit Trimble Sketchup Adobe Photoshop l Illustrator

JOB

EXPERIENCE

Retail Associate Uniqlo September 2016 - January 2017 Retail Associate Uniqlo February 2018 - March 2019

Basic understanding of sales principles and customer service practices Knowledge of customer and market dynamics and requirements

ACTIVITIES NYP SDN Club Logistics August 2020 - Present

Involved in planning of school events

NYP Strongman Club Team Member May 2019 - Present

Competed in a competition in Singapore Polytechnic

MFSS Student Council Board President 2015 - 2016

Led the board in a variety of school events and programs


28 38

Defining the City

02 CONVERSING WITH SPACES Music for Everyone

03 SEEING THE UNSEEN

Compilation of Other Works : Drawings, Study Models, Software Renderings, Photography, Journal

STNETNOC

FO ELBAT

02

01 CITY OF SUBTLE SEDUCTION


01

city of subtle seduction DEFINING THE CITY


Project 1 To design a program in a space in the city to host a certain activity based on my understandings and findings of my city slice.


CITY OF SUBTLE SEDUCTION

MY CITY SLICE

Walking the slice exposes me to a lot of spatial qualities that are rather intricate, providing me with opportunities to uncover the mystery behind them. These are spaces that I deem as good spaces. Good spaces hides their identities where I am not able to see all the way through, thus a journey paves out as I take on the challenge to explore and try to understand them.

TWO - WAY DIALOGUE Good spaces are quality spaces. Quality spaces are spaces that allow for two way dialogue to take place. This means that they communicate to their occupants through their forms and aesthetical images. They influence how we behave in the space. By walking towards, retreating from, walking around the perimeter or simply staying stagnant, the space responds differently.

DEFINING THE CITY

04


05


06


CITY OF SUBTLE SEDUCTION

How is the city a 'City of Subtle Seduction' ?

anticipation - is a feeling that I was subconsciously feeling throughout the later visits. I was seduced by the spatial images of certain spaces which were very subtle. The images I was seeing were rather playful. It is as if they were playing "push and pull" with me, like a tug war.

& imagination I was constantly seduced to imagine a lot of things. The spatial qualities of certain spaces in the slice gave me the impression that they were playing "hide and seek" with me. They conceal yet reveal themselves in a very subtle manner. DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

WHAT IS SUBTLE SEDUCTION? Seduction is often referred to enticing a person to engage in a relationship or to induce to engage in a sexual behaviour. It is the act of manipulating a particular someone based on physical attraction and desire - winning their the love or sexual favour. However, seduction can also simply mean to have a form of engagement and collaboration with the spaces around us. Just like an artist who reveals his own process of creation to his audience, giving up a measure of control over his works, which in turn allows viewers to have their own understanding and definition of his ideas, spaces can do the same too - a two way dialogue, a straightforward yet complex engagement. To do so, the space needs to have a pulling factor that attracts occupants to do so. It needs to lure them in a subtle way such that they are "trapped" in this "push and pull game". The space could also playfully conceal and reveal its spatial qualities, inviting them to explore the space in a more intimate manner. This is where our 5 senses could be involved manipulating our sensory information.

DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

PERCEPTIONS PERCEPTIONS People perceive things differently. We all engage selectively, choosing some thing that makes more sense to us while ignoring others. Our physical characteristics influence how we perceive and choose to respond to information. Our psychological state also influences what we read and listen to, and why we do things in a particular manner. Our perceptual set involves our attitudes, beliefs, and values about the world. Ultimately, my device will aid in extending the perspectives of my users in many ways, both positive and negative . With this I am able to see that understanding their perspectives takes on new analysis and observation. Ultimately, it allows me to see things very differently and thus question myself why are some things not the way I deem them to be. The lenses that I have created for my device allow my users to see through a "different set of eyes". These lenses are equipped with filters, filters that tamper with our naked eyes, forcing them to see things differently.

BLURRED LINE

; to allow certain colours in my slice to be hidden to expose the others

; to allow users to question what is real and what is not

S P AC E

F R AME

S P AC E

F R AME

COLOUR - BLIND

slice device

DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

STRAIN

; to allow thoughts and vision to be narrowed down further

; to reconfigure users' vision to allow them to see different things

S P AC E

F R AME

S P AC E

F R AME

CONSTRAINTS

slice device

WOUNDS

; to allow users to capture motion in frames

; to allow more flexibility of interpretation, to play around with the regularities and irregularities of lines and surfaces

S P AC E

F R AME

S P AC E

F R AME

CHRONO - FRAME

slice device

DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

EPHEMERALITY OF SPACES I think for me personally, what I find interesting about my device is that it allows me to see the ephemerality of some spaces. It taught me that not everything that we value or deem to be of significance, has to be a material or a certain aesthetical images. I must say in which some were subtly seductive in the sense where they made me imagine things. It also shows me the impermanence of certain things in my slice, be it due to intervention of nature or human interaction, that these are momentary and never permanent. The only way for us to experience is to be involved both physically and psychologically.

DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

Based on all my slice visits, with or without the device, I translated my research and findings into the study model as shown.

TRANSLATING MY FINDINGS INTO

Front View

Back View

Top View

DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

The profile of the slice is accompanied by elements of intervention that speaks subtle seduction.

A 4 METRE STUDY MODEL

DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

WhiteBox

a space for collaboration.

DEFINING THE CITY


CITY OF SUBTLE SEDUCTION

WHAT DOES IT MEAN TO BE A SPACE FOR COLLABORATION? The word collaborate is so overused and overhyped. It is becoming meaningless. Even with the launch of intranet software, video technology, and other collaborative tools, some people still suffer from, and complain about, poor collaboration. This forced me to contemplate the true nature of collaboration and explore its many dimensions. By looking into the existing collaborative spaces from across different fields, I will be able to further understand what a unique and truly a collaborative space would look like. Eventually, coming up with a design that challenges the people's perception and understanding of space whilst providing them with shared intimate spaces to exchange values, opinions and knowledge with others.

DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

LOOKING BACK INTO MY SLICE

The site that I will be choosing has to hold potentials that allow for collaboration to take place seamlessly. It needs to have an exiting pulling factor that would attract people to come to the area, possibly an area where there are already crowds on the daily. The site also needs to be accessible yet secluded in such a way that the space I will be designing is exclusively for my target users.

DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

SITE CHOSEN

UE Square (Office Tower)

Kenzo Tange 81 Clemenceau Ave, Singapore 239917

Clemenceau Avenue

Robertson Walk

River Valley Road

Fort Canning Park

Coleman Street

DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

PLAN UE Square Residences

INTERIOR

EXTERIOR DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

UE Square Office Towers

DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

INTERIOR DESIGN CONCEPT - PERSPECTIVE VIEWS

A SPACE FOR SEEKERS, ASPIRANTS AND THE CURIOUS.

DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

INTERIOR DESIGN CONCEPT - PERSPECTIVE VIEWS

A SPACE FOR SPEAKERS, THINKERS, DOERS, AND IDEA-GENERATORS.

DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

INTERIOR DESIGN CONCEPT - PERSPECTIVE VIEWS

A SPACE FOR DREAMERS, OPPORTUNISTS AND POTENTIALS.

DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

INTERIOR

DESIGN CONCEPT - SPATIAL QUALITIES & EXPERIENCES

E x p o s e d H i d d e n S p a c e s

The main entrances of the 2nd floor are quite rather introverted spaces. Spaces that

do

not

broadcast

themselves,

allowing occupants to discover the undiscovered

journey

such

that

it

effortlessly expands to the bigger spaces.

B o l d P e n e t r a t i o n The natural light that comes into the space are rather very broadcasting and purposeful. They creep into the space at specific angles and openings of the building such that they highlight certain elements in the space. The presence of light exposes the openings and closings of the building in such a way that they help to emphasise the intricacy and simplicity of the overall layout of the building and in a way, weightlessness.

DEFINING THE CITY

24


CITY OF SUBTLE SEDUCTION

INTERIOR

DESIGN CONCEPT - SPATIAL QUALITIES & EXPERIENCES

S t a g n a n t T r a n s i t i o n i n g

The

thin

experience

walls of

allow

the

transitioning

spatial between

spaces while being physically present in one. This is made possible by the close proximity between walls angled at a an obtrusive manner. As clear as they can be seen as a space divider that influences how the space occupants move around within, they do not speak so much of being restrictive and confined like a typical concrete wall.

T w o W a y D i a l o g u e

The black-coloured walls will manipulate and encourage their sense of movement. Any direction they walk towards to or simply laying their eyes onto, new, foreign and to a certain extend, alienating spaces will be unveiled upon them. As they maneuver around the space, they are actually "stripping" the rooms apart, "tearing" down the walls, trying to uncover what is hidden and exposed. DEFINING THE CITY

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CITY OF SUBTLE SEDUCTION

INTERIOR

DESIGN CONCEPT - SPATIAL QUALITIES & EXPERIENCES

C o n d e n s e d & E x p a n s i v e

The black-coloured walls will manipulate and encourage their sense of movement. Any direction they walk towards to or simply laying their eyes onto, new, foreign and to a certain extend, alienating spaces will be unveiled upon them. As they maneuver around the space, they are actually "stripping" the rooms apart, "tearing" down the walls, trying to uncover what is hidden and exposed.

T h e N e w N o r m a l

Developing a concept where we no longer have to view chairs and tables as an

immediate

starting

point

upon

entering a room. I would like to push the occupants to explore different standing positions in what this could be an experimental work landscape. DEFINING THE CITY

26


CITY OF SUBTLE SEDUCTION

READ THE FULL COPY : https://issuu.com/muhdanshar/docs/city_of_subtle_seduction DEFINING THE CITY

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02

conversing with spaces MUSIC FOR EVERYONE


Project 2 To design a program in an everyday space that allows occupants to experience using a product or a service of a brand, differently.


CONVERSING WITH SPACES

on the go.

Design Statement To make Spotify truly tunable anytime and anywhere for everyone, where listeners from all walks of life can tune in to Spotify with ease and comfort. The design will also promote a sense of inclusivity and exclusivity in the shared space to accommodate the different taste buds and channel preference. At the same time, providing a platform for advertisers to advertise their advertisements.

MUSIC FOR EVERYONE

30


CONVERSING WITH SPACES

CREATING THE FUTURE WITH THE PRESENT Tuning into Spotify in a totally new different way while borrowing the settings of one of our everyday landscape public transportation spaces.

MUSIC FOR EVERYONE

31


CONVERSING WITH SPACES

My design layout consists of two segregated spaces - spaces of inclusivity and exclusivity. This is where in the first half of the shared space, commuters are able to tune into the same Spotify channel, interacting with one another in some way. Whereas on the other half of the space, commuters can tune into their own preferred channel using the built-in system located within the seat itself with their own listening devices.

INCLUSIVITY AND EXCLUSIVITY

This space or I would say this system borrows the idea of a typical train or a bus, the tap in tap out, wide windows and the uniform order of the seating arrangement - but its uniqueness lies in the close interaction commuters have with it. The fact that they can enjoy listening to their favourite songs and podcasts for free, while on route, give them the best commuting experience they can ever have especially during long rides.

MUSIC FOR EVERYONE

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CONVERSING WITH SPACES

MUSIC FOR EVERYONE

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CONVERSING WITH SPACES

MUSIC FOR EVERYONE

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CONVERSING WITH SPACES

MUSIC FOR EVERYONE

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CONVERSING WITH SPACES

MUSIC FOR EVERYONE

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CONVERSING WITH SPACES

READ THE FULL COPY : https://issuu.com/muhdanshar/docs/conversing_with_spaces MUSIC FOR EVERYONE

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03

liberating fixed identity COMPILATION OF BRAND IDENTITY WORKS


Project 1 To create visual concepts that provide instant connection to the services and products of the brand, building credibility and brand recognition.


LIBERATING FIXED IDENTITY

FACIAL CLINIC & RETAIL STORE

The spaces within the facial clinic are designed in such a way that abide by the brand's working culture and philosophy. They are also aligned to the product line of the brand, a touch of subtle boldness.

BRAND IDENTITY WORKS

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LIBERATING FIXED IDENTITY

BRAND IDENTITY WORKS

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LIBERATING FIXED IDENTITY

BRAND IDENTITY WORKS

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BALOO The Friend You Need

Project 2 To create visual concepts that provide instant connection to the services and products of the brand, building credibility and brand recognition.


LIBERATING FIXED IDENTITY

BALOO The Friend You Need

HOUSEKEEPING COMPANY

The company adopts a rather familiar and simplistic identity that makes itself stand out from its local competitors.

BALOO The Friend You Need

BALOO The Friend You Need

BRAND IDENTITY WORKS

44


LIBERATING FIXED IDENTITY

BALOO The Friend You Need

Need a hand Need a hand with your household chores?

Let us

cleaning the

help

house?

you!

BALOO

181 Duxton Road

The Friend You Need

BALOO The Friend You Need

One Call Cleans It All!

Singapore 238896 +65 6123 4567 www.baloo.com

One Call Cleans It All!

BRAND IDENTITY WORKS

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LIBERATING FIXED IDENTITY

BALOO The Friend You Need

BALOO The Friend You Need

ALL PURPOSE Cleaning Solvent 150ml | 5.07oz

BALOO The Friend You Need

BRAND IDENTITY WORKS

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LIBERATING FIXED IDENTITY

Services

BALOO

Hire a Cook

Lovato

The Friend You Need

Hire a Handyman

109 Ang Mo Kio Avenue 4 #10 - 10

Welcome!

Hire a Cleaner

9123 4567

Vacuuming & Mopping *5977

Email Address lovatodemi@gmail.com

Booking History

MAY 2021 Password

Surface Disinfection

.........

Surface Disinfection

Sliding Doors, Cabinets

Ironing 8 Pieces of Clothing

Total Hours

Login Sign Up

(Weekly Package) 3hrs

Forgot Password?

$75

Ironing

Book Again

Cleaning Tips

Quick Recipes

Vacuuming & Mopping

Soup

Surface Disinfection

Pasta & Risotto

Do It Yourself Painting

Buy the Best Supplies

Aglio Olio

Ironing

Don't cheap out on paint and brushes. Cheap brushes are false economy. Purchase the best brushes you can afford, clean them well, and they will last you a lifetime. A $3 brush is going to make it look as if you smeared

Bedroom Cleaning

paint on the wall with a rake. And the bristles will fall out into the paint. It is also important to buy the best paint you can afford.

STEP 1 : Take Out Thrash

YOU WILL NEED :

Begin by taking care of simple, everyday messes. If you don't already have a small wastebasket in your room, we recommend getting one. Whether it's from tearing tags off clothing to late-night snacking, small trash can build

Spaghetti. Fresh garlic. Olive oil. Chilli flakes/ red pepper flakes.

up easily. Throw away any trash around the room first, then empty the wastebasket.

Parsley. Parmesan cheese.

it will go on longer time. fingerprints painting job

easy, offer the best coverage and, last a Plus, you will be able to wash off grubby without taking off the paint. And the whole will go quicker and easier, and look better

in the end.

Cover Furniture When painting a room, do not bother lugging all the furniture out of the room. Instead, push all of the furnishings to the center of the room. Instead, push all

BRAND IDENTITY WORKS

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04

seeing the unseen

COMPILATION OF OTHER WORKS: STUDY MODELS, SOFTWARE RENDERINGS


SEEING THE UNSEEN

OPEN AN SPA

DRAWINGS

49


SEEING THE UNSEEN

D CLOSE CES

DRAWINGS

50


SEEING THE UNSEEN

CAPTURING MOTIONS IN STAGNANT SPACES

STUDY MODELS (SOFTWARE)

51


SEEING THE UNSEEN

SPACES OF TOMORROW

STUDY MODELS (SOFTWARE)

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SEEING THE UNSEEN

OCCUPIED GAPS

STUDY MODELS (PHYSICAL)

53


SEEING THE UNSEEN

REGULAR IRREGULARITIES

STUDY MODELS (PHYSICAL)

54


SEEING THE UNSEEN

CONTRADICTING SPACES

STUDY MODELS (PHYSICAL)

55


SEEING THE UNSEEN

OCCLUSION & REVELATION

STUDY MODELS (PHYSICAL)

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SEEING THE UNSEEN

REVEALING THE HIDDEN

STUDY MODELS (PHYSICAL)

57


SEEING THE UNSEEN

BLURRING THE IN-BETWEEN

STUDY MODELS (PHYSICAL)

58


SEEING THE UNSEEN

COMPLEXITY IN SIMPLICITY

STUDY MODELS (PHYSICAL)

59


SEEING THE UNSEEN

SYMMETRICAL ASYMMETRY

STUDY MODELS (PHYSICAL)

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SEEING THE UNSEEN

STUDIO APARTMENT

MOODY GLAMOUR

SOFTWARE RENDERINGS (3DS MAX)

61


SEEING THE UNSEEN

HDB 3 ROOM FLAT (LIVING ROOM)

MOODY GLAMOUR

SOFTWARE RENDERINGS (3DS MAX)

62


SEEING THE UNSEEN

HDB 4 ROOM FLAT (KITCHEN)

WHITE-AND-WOOD

SOFTWARE RENDERING (3DS MAX)

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SEEING THE UNSEEN

HDB EXECUTIVE FLAT (LIVING ROOM & BEDROOM)

SUBTLE BOLDNESS

SOFTWARE RENDERING (3DS MAX)

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SEEING THE UNSEEN

CONDO (LIVING ROOM & BEDROOM)

LOUD SIMPLICITY

S O F TSWOAF RT EW R A ER N E DREERNI D NE G RS I N ( SGKSE T ( RCEHVUI T P)

65


SEEING THE UNSEEN

HDB 3 ROOM FLAT

PLAIN SERENITY

SOFTWARE RENDERINGS (SKETCHUP)

66


SEEING THE UNSEEN

ARCHITECTURAL PHOTOGRAPHY

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SEEING THE UNSEEN

PHOTOGRAPHY

68


SEEING THE UNSEEN

MONOCHROME PHOTOGRAPHY

69


SEEING THE UNSEEN

PHOTOGRAPHY

70


SEEING THE UNSEEN

PEOPLE PHOTOGRAPHY

71


SEEING THE UNSEEN

PHOTOGRAPHY

72


SEEING THE UNSEEN

´´VOID´´ PHOTOGRAPHY

73


SEEING THE UNSEEN

PHOTOGRAPHY

774


SEEING THE UNSEEN

PHOTOGRAPHY

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SEEING THE UNSEEN

PHOTOGRAPHY

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SEEING THE UNSEEN

Architectonics

Understanding Structural Designs & Spatial Qualities

Conversing with Spaces with a Questioning Mind Identifying

and

understanding

the

various basic systems for structural design, what makes them work and appreciate time,

with

their

evolvement

regards

to

over

technology,

history and cultural contexts.

JOURNAL

77

65


SEEING THE UNSEEN

Exposing the

The use of two-way frame allows for the compartmentalisation of the shared spaces within the building. This give off the impression that the occupants are cocooned from the city life while still simultaneously affording them direct access to it.

HIDDEN Academy of Art and Architecture (1993) Wiel Arets

Loud subtle

Herdenkingsplein 12, 6211, Maastricht, The Netherlands

presence.

The use of glass here is probably one of the most amazing way of it being used. As modern architecture has developed

Designed by Wiel Arets Architects, the

and is still developing, it goes to show

project contains a simple and refined

that glass has become more and more

material

valued as a major construction material,

palette

of

traditional

glass

blocks and a concrete frame. According

rather

to the design team, this combination of

practicality for windows and doors. The

limited building-products has allowed it

glass blocks allow the academy to stand

to

in

maintain

its

classic

character

and

than

sharp

being

contrast

viewed

with

as

the

architecture around it, representing the

construction completion over 20 years

perfect meeting of the past and the

ago.

present.

The decision to use glass blocks was

Glass has also allowed it to camouflage

rather a bold one as much of Maastricht

itself with the existing elements of the

was previously built up in sandstone

city, providing an enclosed public space

construction

brick-centric

that achieves an intimate and secluded condition from the main areas of urban

the gap between the lack of brick-laden

activity - somewhat purposefully hiding

façades throughout the city and the need

itself.

for a more light-filled civic structure in a

occupants and everything else that is

dense metropolitan zone.

inside.

However,

natural one, exposes the openings and closings of the

it

also

reveals

further emphasising the intricacy and simplicity of the overall layout of the

its

building and in a way, weightlessness.

Two Way Frame (Case Study 02)

Spatial Quality : Exposing the Hidden

7

Just like the one-way frame, a two-way frame also consists of pair or a series of beams supported by columns. The only difference between the two structural systems can be seen on the weight of the load acting on the slab is distributed.

loads

Two Way Frame (Case Study 02)

Spatial Quality : Exposing the Hidden

THE UNSEEN

In two-way frames, the weight of the load acting upon the slab is supported in both directions, thus the need for reinforcement on both sides as well. A two-way frame structural system is normally more preferred as it allows for more high volume of spaces to be present despite it being more costly to be constructed.

lateral

8

SEEING

WHAT IS A TWO WAY FRAME?

The

be it a man-made or a

building very clearly -

Dutch cities. The blocks served to bridge

most

The presence of light

simple.

older

withstand the natural elements since its

unlike

Versatility kept

mere

are

independently resisted by shear walls. Two-Way Frame (slab) with a Flat Plate This particular type of two-way frame on the ground level uses a flat plate with a series of columns supporting it. This structural system does not use beams between columns or drop panels and it is usually suited for lightly loaded floors with short spans.

False Ceiling

Two-Way Frame with Beam Supported Slab

The beams on this level are hidden behind the false ceiling where the light fixtures and other electrical compartments are stored in.

Series

of

columns

are

In this particular structural system, two pairs of beams are used to support the slab. This is to to ensure that the heavier load acting on the upper level can be supported.

used

repetitively on both the horizontal and vertical axis of the building. They

are

strategically

constructed in such a way that they are accurately on top of one another and spaced out equally, ensuring

that

the

weight

distribution is equal on all sides.

Two Way Frame (Case Study 02)

Spatial Quality : Exposing the Hidden

9

Study Model 01

Spatial Quality : Seeing the Unseen

55

READ THE FULL COPY : https://issuu.com/muhdanshar/docs/architectonics_journal JOURNAL

78


-

I believe that a good designer is an even better storyteller; by telling a great story, one can create a vision and guide the direction of an idea that improves the way we live, work, and play and also exchange values, opinions and knowledge. Safe to say, these works thus far, have provided me with a platform to do just that.



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