Media presentation

The Below mentioned phases are recommended for a successful communication approach for the event, we would recommend a three step strategy for the campaign, Pre, during and post.

Pre-Event: • • • • • • • • • •

Press Kit development Press material development Media Invites Draft and issue news announcement on upcoming event.

Placed features or interviews in print and online targets Media Monitoring activation Developing a media list in accordance with the event Attending to media requirements during the designated timeline Inviting the media to the event Confirming media attendance

The Below mentioned phases are recommended for a successful communication approach for the event, we would recommend a three step strategy for the campaign, Pre, during and post.

During Event: • Issuing of press invitations with follow up calls • Ensuring media attendance from key media outlets including broadcast and photographers, contingent with strong positive coverage.

• on-ground support • Media / blogger management on site

Brand ambassador: Someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility.

• We would work with the House of Fashioin learn to bring on new and relevant Brand Ambassadors from the fashion world to create awareness about the event.

• These Ambassadors would spread the word about the echibition to consumers through online media, positive association and word of mouth.

• In addition to positibely endorsing the brand, Ambassadors would host compeetitions on their social media channels engage with their follower base for the event.

• The brand Ambassadors would be sellected from a wide range of backgrounds: • • • •

Lifestyle Bloggers fashionistas Influencers Creative Talent

We have identified the below media outlets as key targets to engage with for the placement of House of Fashion • • • • • • • • • • • • • • • •

Dubai TV Mbc TV Rotana Khaleejah TV Grazia Emirates Woman Harpers Bazaar Arabia Savoir Flair Styly.com Velvet Magazine Vogue Arabia Sayidaty Zahrat Al khaleej Ana Zahra Marie Claire Haya Stylist Magazine

• • • • • • • • • • • • • •

Al-Bayan newspaper Al-Emarat Al-Youm newspaper Kul Al-Usra Layalina Yasmina.com Nawa3em.com Arabian Woman Aquarius Magazine Art of Living Gulf News newspaper(Friday Magazine) Khaleej Times newspaper (WKND Magazine) Masala Magazine Hello Ahlan (Arabic& English)

AT KEMPINSKI HOTEL MALL OF EMIRATES 09-10-11 NOVEMBER 2017 2PM-10:00PM