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WHO WE ARE
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TABLE OF CONTENTS WHO WE REPRESENT BRAND ELEMENTS
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COLORS & FONTS
VARIATIONS BRAND APPLICATION
LOGO
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WHO WE ARE
The Museum of Pop Culture (MoPop for short) is located in Seattle, WA. The museum is in the city center adjacent from the Space Needle, and even as a monorail that runs through it.
Arguably the architecture of the building is what makes it so unique. Before MoPop was MoPop, the building housed the Experience Music Project and Science Fiction Museum and Hall of Fame (EMP|SFM). This was then re-branded to MoPop in 2016.
Our Target Audience: People of all ages interested in music, science fiction, movies, video games, anything pop culture related.
What Sets Us Apart: MoPop sets itself apart from other pop-culture museums because it is all encompassing. Other pop culture museums and exhibits usually focus on one topic like music, movies, etc. MoPop does it all under one roof.
WHO WE REPRESENT
Our guiding principles at MoPop are as follows:
Open arms – We practice radical hospitality and equitable access.
Creative exchanges – We create space for community voices and collaborations.
Light bulb moments – We use pop culture as a catalyst for learning, connecting, and creating.
Pursuing excellence – We believe integrity, innovation, and hard work lead to amazing things.
Excitement – We value the thrill that comes from experiencing creativity together.
ALEXIS MASON
Female | Age 23 | Seattle, WA
Content Creation Specialist
Personality motivated | confident | creative | organized
Expectations & Goals
-immerse herself even more into the pop culture scene
-get inspired for new content find a fun weekend activity in her new city -learn more about past pop culture moments that she might not be familiar with
Personality Introvert
Thinking
MARK FERGUSON
Male | Age 49 | Austin, TX Financial Analyst
Personality father | cultured | organized | balanced
Expectations & Goals
-relive past pop culture memories
-get a deep dive into his favorite musicians -educate his kids on old and new pop culture phenomenons
-looking for a fun activity that will engage himself and his kids while on vacation
Judging
t
Intuition Perceiving
“Constantly trying to convince my kids that it’s OK to listen to music that is more than 5 yrs old.”
Personality
Intuition
“Award show season is my favorite season.”
Sensing
Extrover
Feeling
Introvert Thinking Sensing Judging Extrovert Feeling
Perceiving
TEXTURE, PATTERN & IMAGE STYLE
image style
COLORS
Our colors unify our brand. The saturated pallet correlates with our driving principles of excellence and excitement.
Use all colors at 100 percent opacity. The use of shades is not permitted. The ratio of colors in our brand is seen below too.
CMYK 0 91 100 0 RGB 255 56 0 HEX ff3800
CMYK 25 0 100 0 RGB 205 255 0 HEX ccff00
CMYK 69
0 0 RGB 118 75 255 HEX 754aff
CMYK 0 148 15 0 RGB 255 158 173 HEX ff9ead
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FONTS heading & main logo font secondary & body font Bilo ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789o Alt er nat e Got hic No. 1 ABCDEFGHI JKLMNOPQRS TU VWX YZ abcde fg hijklmnopq rstu vwx yz 1234567890
LOGO VARIATIONS
primary mark: word mark lockup:
secondary marks: icon to be used alone: *any color variation is allowed