Visiting The Smokies Summer 2021
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Dollywood
Announces New Resort Property After having just finished a decade of unparalleled growth, The Dollywood Company embarks on an ambitious investment strategy that will see the Smoky Mountain vacation destination invest more than half-a-billion dollars over the next 10 years across its properties. One of the first projects in the campaign is the 302-room Dollywood’s HeartSong Lodge & Resort. Dollywood’s HeartSong Lodge & Resort offers guests a one-of-a-kind getaway with themed suites, epic indoor and outdoor pools, an outdoor cove with family gathering spaces and more, and is located adjacent to Dollywood theme park and Dollywood’s Splash Country water park. The new HeartSong Lodge, located adjacent to the much-heralded Dollywood’s DreamMore Resort and Spa, serves as the next element in the company’s thriving lodging business. Set to open in 2023, the new property ushers in another
period of tremendous growth for the company and for the entire Smoky Mountains region. Earlier this year, Tripadvisor named Gatlinburg as the number one trending destination in the United States, with Pigeon Forge ranking fourth on the same list. Last year, Dollywood was “traveler-ranked” number six on Tripadvisor’s Travelers’ Choice Top 25 United States Theme Parks list and number eight on the Top 25 Worldwide Theme Parks list based on guest reviews. The new investment plan provides Dollywood’s Dreamerin-Chief plenty of opportunities to do what she does best for many years to come. “I’m always dreaming and coming up with new ideas and things I want our guests to experience,” Parton explained. “We wanted to talk about this last year, but with Continue on page 12
