Dollywood Announces New Resort Property

Dollywood

Announces New Resort Property

After having just finished a decade of unparalleled growth, The Dollywood Company embarks on an ambitious investment strategy that will see the Smoky Mountain vacation destination invest more than half-a-billion dollars over the next 10 years across its properties. One of the first projects in the campaign is the 302-room Dollywood’s HeartSong Lodge & Resort. Dollywood’s HeartSong Lodge & Resort offers guests a one-of-a-kind getaway with themed suites, epic indoor and outdoor pools, an outdoor cove with family gathering spaces and more, and is located adjacent to Dollywood theme park and Dollywood’s Splash Country water park. The new HeartSong Lodge, located adjacent to the much-heralded Dollywood’s DreamMore Resort and Spa, serves as the next element in the company’s thriving lodging business. Set to open in 2023, the new property ushers in another period of tremendous growth for the company and for the entire Smoky Mountains region. Earlier this year, Tripadvisor named Gatlinburg as the number one trending destination in the United States, with Pigeon Forge ranking fourth on the same list. Last year, Dollywood was “traveler-ranked” number six on Tripadvisor’s Travelers’ Choice Top 25 United States Theme Parks list and number eight on the Top 25 Worldwide Theme Parks list based on guest reviews. The new investment plan provides Dollywood’s Dreamerin-Chief plenty of opportunities to do what she does best for many years to come. “I’m always dreaming and coming up with new ideas and things I want our guests to experience,” Parton explained. “We wanted to talk about this last year, but with

Dollywood’s HeartSong Lodge & Resort offers guests a one-of-a-kind getaway with themed suites, epic indoor and outdoor pools, an outdoor cove with family gathering spaces and more, and is located adjacent to Dollywood theme park and Dollywood’s Splash Country water park.

From page 11

everything going on, we knew we needed to pause because it just wasn’t the right time to do it. Things are looking brighter and with the popularity of the Smokies soaring, there are more people than ever wanting to visit our area. “I’m so proud of this place that we’ve been able to build here in the Smokies,” she continued. “I always dreamed of accomplishing two things with Dollywood. I wanted to give jobs to the folks who live here and I wanted to give visitors another reason to come and experience the beauty of the Smoky Mountains. We celebrated our 35th season last year, so I think it is fair to say we’ve been able to do that. I’m so happy with what we are doing to make sure our guests have a great season this year, and being able to announce the new HeartSong Lodge & Resort is just one more way we’re going to be able to help families reconnect, explore and discover together. I truly believe the natural beauty of the Smokies and the warmth of this special place will inspire every guest to nurture the ‘heartsong’ within them.” Tucked away in a beautiful cove in the rolling foothills of the Great Smoky Mountains, Dollywood’s HeartSong Lodge & Resort is a well-appointed, reimagined property that features a variety of accommodations and amenities. The ‘reimagined lodge’ is designed to bring that intangible feeling to life, honor everything that makes the Smokies special, and invites you to experience the wonders of finding your own heartsong. Welcoming the outdoors in with high ceilings, exposed beams and natural layered textures, Dollywood’s newest resort offers lodging options for multi-generational families and couples. Spacious family suites and bunk rooms feature lovely touches that are inspired by the beauty of the Smokies, inviting guests of all ages to gather for meaningful connections. For one-of-a-kind getaways, the five-story resort also features themed suites and loft rooms tucked into the dormers. Many of the resort’s spacious rooms include balconies, which provide a “place among the leaves” for families to escape everyday stresses while reconnecting. This reimagined Smoky Mountain Lodge features four-story, lantern-inspired windows in the resort’s welcoming atrium, epic indoor and outdoor pools that provide guests a refreshing escape in all seasons, and a picture-perfect outdoor cove with family gathering spaces, communal fire pit and screened-in porch. With 26,000 sq. ft. of flexible indoor and outdoor meeting space, the property can accommodate gatherings for several hundred guests. From the two-story HeartSong Event Center to spacious outdoor meeting spaces and event lawn, the resort offers numerous options to provide a unique and inspiring setting for groups. With more than three million visitors annually at Dollywood theme park and Dollywood’s Splash Country water park, the Pigeon Forge parks comprise Tennessee’s most-visited ticketed attraction.

From page 12

“Our state is the proud home of Dollywood, a cherished destination for families from around the globe,” said Tennessee Governor Bill Lee. “Tourism sustains jobs, increases economic opportunity, and highlights the best of Tennessee, and we’re grateful to Dolly Parton, Dollywood, and all who helped bring the new HeartSong Lodge & Resort to this community.” Since 2010, The Dollywood Company has invested more than $220 million into its properties as part of its ongoing investment plan. Expansions undertaken since 2010 include Dollywood’s DreamMore Resort and Spa, roller coasters Lightning Rod and FireChaser Express, as well as TailSpin Racer at Dollywood’s Splash Country. In 2019, the park opened the $37 million Wildwood Grove. Dollywood celebrates a year full of exceptional experiences, with each season unlike the next. It’s the perfect year for a season pass, as guests will want to return throughout the year to enjoy it all.

Dollywood’s HeartSong Lodge & Resort welcomes the outdoors inside with high ceilings, exposed beams and natural layered textures. These lovely touches are inspired by the beauty of the Smokies.

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