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RUDY PROFUMI ITALIAN AT HEART INTERNATIONAL IN VOCATION The story of Rudy Profumi began almost exactly one hundred years ago, in 1920, when in a small Haidresser’s shop in the centre of Milan, in via San Paolo, Spiridione Calabrese started, almost for fun, concocting hair dyes and them making lipsticks and face powders. In the late 1930’s, Spiridione created the prestigious fragrance ‘Preludio Romantico’. Then, his son Antonio transformed the fragrance into a prestigious work of art and enviable gift object, moving soon to an industrial level.
Nowadays, Rudy Profumi toiletries and scents have conquered the world, with a creative know-how that
From left: Cristina, Michela, Giulia,
has an international appeal, thanks to their careful formulations and delightful packaging.
Lorenzo and Giorgio Calabrese
Spiridione Calabrese’s passion for fragrances was handed down to his son Antonio and then to his children Cristina, Lorenzo and Giorgio, who today successfully give a modern interpretation to the family brand. Cristina Calabrese, head of Research and Development, also manages the export division, helped by her niece Michela. “In addition to the value of being a family business in its fourth generation,” said Cristina Calabrese, “we are also a company that has been able to evolve in time to meet current requirements, continually renewing ourselves.” A DEMOCRATIC BRAND Rudy Profumi is a democratic brand, 100% made in Italy and which has made the conscious choice of occupying an affordable position on the market, while maintaining a high level of quality and image. At the same time, the fragrances are pleasant and evocative, from fruity to floral and the more exotic, thanks to their comfortable textures.
Rudy Profumi stand at Cosmoprof Bologna 12 www.exportmagazine.net