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Official partner of miss mondo Italia


I N T E R N E T N. 7 / 2017 - mte edizioni s.r.l. - Via R. Gessi 28 - 20146 milano - tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - modena - € 7 In caso di mancato recapito inviare al CPO mODeNA per la restituzione previo pagamento resi








N. 7 - Anno XXXVII OCTOBER / NOVEMBER 2017 ottobre / novEMBRE 2017


Aestetica Napoli Alfaparf Group Alia




REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / FAX 02 / 41.23.405



Beauty Asia


Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991


On the cover: In their respective countries, Vitality’s sponsors Miss Italy, Miss Malta and Miss France, all waiting for the Miss World competition in Sanya, China.




Beautyworld Middle East





Cosme Tokyo






Cosmoprof Asia


Cosmoprof Worldwide Bologna Cotril


15 IV-III-112 110-111



Eslablondexx 68/69-72/73-76/77

P.R. & Promotion: Italy: MTE Edizioni +39 / 02 4239443





Hair Company



Helen Seward




IMF – Professional Beauty

Toiletries, Cosmetics and Perfumes


Industrie Pagoda

1 / 54


Products and Appliances for Estheticians 55 / 66

Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano

Packaging and Raw Materials

67 / 84

Products and Appliances for Hairdressers 85 / 112





Stampa: Formagrafica s.r.l. Carpi (MO)









NG Group


Nazih Group


Nika Orising






Rudy Profumi





Stefano Anselmo




Vita Toscana Vitality’s Vivaness



Pool Service

The Kirschner Group

Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.



Shanghai Chongya Trading

Grafica: Roberto Cimarosa per MTE Edizioni - Milano


Jessica Cosmetics

Pettenon Cosmetics

Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano


Intercharm Beauty Expo Korea

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Direttore editoriale: Claudia Stagno

USA: DT Publisher’s Representative, Co. Don Timmel 3705 Greenfield Ave. #4 CA 90034-7030 Los Angeles Tel. +1 / 310 838-3484 Email:

Beauty Trend

China Beauty Expo

Direttore responsabile: Giuseppe Tirabasso

Collaboratori: Annalisa Aita, Judy Bloom, Luca Clara, Valérie Kaminov, Rebecca Lazzari, Giulia Mitarotonda, Joan Rundo, Simona Verga

Beauty Eurasia

9 56-57 Cover-24-25



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TECNO ELETTRA An Italian company with an international outlook

The company took part once again this year in Cosmoprof Bologna, the rendezvous that cannot be missed for an Italian company with an international outlook like Tecno Elettra. And this year again a new product was presented: “STEEL 6000”, a perfect balance of power and heat, weight and design, all in full respect of the ecosystem as all the materials can be completely recycled. It is a product that is a perfect answer to the needs of the end users. “Steel 6000”, with its 2500W of power, joins the most powerful range of Tecno Elettra products. The perfect balance between heat and outgoing air flow allow the final consumer considerable time saving and therefore a reduction of energy costs.

The refined and professional design is created by a harmonious mixture of graphite black, anthracite grey and the satinized silver finishes in both the colours. “Steel 6000” is 100% MADE IN ITALY like all the models of hairdryers created in the TECNO ELETTRA production plants. Power, reliability in performance, quality and Italian elegance distinguish the newest arrival in the family of professional hairdryers with the TE brand. “Steel 6000” is already available in two versions, one with a standard motor and one with a digital motor. The latter is more commonly called a brushless motor as it does not have the “brushes” that, with use, are inevitably subject to wear. With “Steel 6000” in the digital version, TECNO ELETTRA also adds a further model to the line of brushless products; the first model called “CROSS” with a 100% Italian brushless motor, continues to be enormously successful and rewards the technology and innovation of Tecno Elettra.


Gilberto Fava, CEO of TECNO ELETTRA says: “The needs of our customers are the stimulus for the growth of the company and for the constant search for innovative solutions, always bearing in mind respect for the surrounding environment. The esteem and the trust that we have earned in time are the result of our continuous investments in research and in innovation which are concretized in the creation of reliable products in their performances and are safe for the end user. Tecno Elettra: the truth of the facts.”

Treat your nails right.™

A NEW GELERATION I understand how difficult it can be to make time for beauty. GELeration offers a unique, natural approach to nail care with self-leveling formulas that bond to the nail for the ultimate flexibility. With the fastest-curing, soak-free gel system on the market, you can get back to your life...beautifully. Welcome to a new GELeration of natural nail care!

Choose from over 100 matching polishes for quick touch-ups and pedicures.


Treat your nails right.™

A NEW GELERATION I understand how difficult it can be to make time for beauty. GELeration offers a unique, natural approach to nail care with self-leveling formulas that bond to the nail for the ultimate flexibility. With the fastest-curing, soak-free gel system on the market, you can get back to your life...beautifully. Welcome to a new GELeration of natural nail care!

Choose from over 100 matching polishes for quick touch-ups and pedicures.


L a V ie en









All 6 shades available in Geleration, custom nail colour and mini’s. Cruelty- Free l 7-Free Made in USA l Vegan Friendly l

1.800.582.4000 I JESSICA® and GELeration® are registered trademarks. ©2016 JESSICA Cosmetics International, Inc


There are places YOU want to be ICMAD can make it happen

Find open doors and more opportuntities when you join our powerful international network of suppliers, retailers, consultants, brand marketers, sales reps, R&D services, and industry experts. We’ve been opening doors for the best in the industry since 1974. Visit us at Cosmoprof Asia Hong Kong Booth # 1E-J7D Advocate. Educate. Service. Deliver. 8

ICMAD.ORG/JOIN 800-334-2623

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THE KIRSCHNER GROUP, INC. INTERNATIONAL The Kirschner Group, Inc. is a worldwide, professional sales organization with over 30 years of experience growing America’s leading salon brands. The Kirschner Group, Inc. International division, led by Vice President, Paolo Rezzara, is a team of 20+ industry sales experts who service distributors in Canada, Latin America, Asia, Middle East, Africa, Australia, and Europe. “Our success formula”, reports Paolo, “is to connect the right brand with the right distributor, and then to manage that relationship on a day-to-day basis to ensure the distribution is successful. We identify brand opportunity and build the business with distributor partners.” Successful sales strategy, country specific trade and

market data, plus important export preparation information are just a few of the benefits of working with The Kirschner Group, Inc. They are committed to constantly developing and implementing customized, focused business solutions and delivering on their promise of adding value to all business relationships. Reach Paolo Rezzara at Reach Augusto Rodrigo at


My customer’s success is my top priority – Augusto Rodrigo Agent: Argentina, Bolivia, Chile, Ecuador, Paraguay, Peru, Uruguay

Augusto Rodrigo THE KIRSCHNER GROUP International Sales Executive Of The Year 2017


For more information contact: Paolo Rezzara, Vice President International Divisions by emailing

Corporate HQ: Valencia, C A ; 661.257.6260 Divisional HQ: Minnetonka, MN; 952.473.8871 9

800.527.8645 toll-free

T oiletries , cosmetics , perf u mes , ph y toprod u cts

Neuma, a Journey into Sustainable Beauty Neuma is a truly clean haircare brand with brilliant minds behind this company. Neuma’s incredible line provides perfect clean, natural products to achieve and keep your best hair possible. Truly dedicated to creating a line suitable for even the most discerning client, Neuma uses only natural ingredients in their products. All of their products are formulated without synthetic fragrances, sulfates, parabens, 1,4-dioxane, phthalates, glutens, neurotoxins, aluminum compounds, glycols, formaldehyde donors, ureas, carcinogens or environmental pollutants. This natural or organic haircare line includes many green details, including bottles made from 100% recycled milk containers and convertible caps that toggle to dispense the entire product effectively. They use clean energy and green chemistry principles in manufacturing while reducing packaging. Neuma creates incredible formulas with easy-to-read labels, utilizing the finest essential oils and raw, natural and beneficial plant-based ingredients to achieve whatever your hair needs- hydration, volume, or colour protection. Harnessing the most effective essential oils for hair health, your hair is left healthy, clean, and strong without the inclusion of anything that may be harmful to your hair’s delicate structure. Neuma comes through with proprietary technologies to keep your colour looking incredible. Neuma’s Phyto Colour Complex™ is formulated to provide protection for your colour while removing environmental aggressors that can cause breakdown of your hair colour and health. Neuma California Experience, an Education Mission In addition to their haircare line, NEUMA offers Neuma California Experience, an educational and lifestyle event featuring hair cutting and styling workshops. The event was recently held last September in Huntington Beach, CA. The location was the perfect place for salon owners, stylists, distributors and salon consultants from across the United States and Canada to see where and how NEUMA was developed. The event featured a general session with keynote speakers, a tour of the Neuma facilities followed by a focus session for salon owners, workshops conducted by NEUMA Design Team offering inspiration, hands-on education for cutting, styling and social media. NEUMA was also honored to host two special guests. Dr. Nadim Shaath, President of Alpha Research & Development, spoke on the historical importance of essential oils and how ecological and sustainable sources affect product fragrances today. Guest speaker Amy Goei, National Senior Director of Green Circle Salon, shared passionately about the program and its partnership with NEUMA. Neuma California Experience was a truly winning event offering two successful days packed with an intense program of sessions followed by sunny beaches and fun for all participants.


My.Organics The Solution For Glossy Hair And Healthy Scalp MY.ORGANICS, the Italian brand offering hair care products that are certified 100% organics, made in Italy and not tested on animals, offers the new Miracle Mask Goji. This hydrating mask containing goji berries has been formulated for a deep hair regeneration and restoration. It restructures the fibre making hair softer, shiner, brighter and silkier. It helps maintain the hydration of the hair fibre. It gives an intense nourishment without weighing hair down: on the contrary it provides thickness and body. Hair becomes more manageable and combable. Suitable for all hair types, dry, over treated hair and split ends, it is also good for after colour treatment or other chemical treatments. It helps keep longlasting colour and shine. Hair looks healthier and gorgeous since the first application. It is simple to use: Apply a generous dose of mask on the hair. Leave it on for 5-15 minutes under a heat source and then rinse thoroughly. Goji berries are a super ingredient rich in iron, a metal that helps oxygenate hair and skin. The mask also features magnesium, crucial for the synthesis of melanin and zinc, necessary for hair regeneration, restoration and the healing process.


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RUDY PROFUMI ITALIAN AT HEART INTERNATIONAL IN VOCATION The story of Rudy Profumi began almost exactly one hundred years ago, in 1920, when in a small Haidresser’s shop in the centre of Milan, in via San Paolo, Spiridione Calabrese started, almost for fun, concocting hair dyes and them making lipsticks and face powders. In the late 1930’s, Spiridione created the prestigious fragrance ‘Preludio Romantico’. Then, his son Antonio transformed the fragrance into a prestigious work of art and enviable gift object, moving soon to an industrial level.

Nowadays, Rudy Profumi toiletries and scents have conquered the world, with a creative know-how that

From left: Cristina, Michela, Giulia,

has an international appeal, thanks to their careful formulations and delightful packaging.

Lorenzo and Giorgio Calabrese

Spiridione Calabrese’s passion for fragrances was handed down to his son Antonio and then to his children Cristina, Lorenzo and Giorgio, who today successfully give a modern interpretation to the family brand. Cristina Calabrese, head of Research and Development, also manages the export division, helped by her niece Michela. “In addition to the value of being a family business in its fourth generation,” said Cristina Calabrese, “we are also a company that has been able to evolve in time to meet current requirements, continually renewing ourselves.” A DEMOCRATIC BRAND Rudy Profumi is a democratic brand, 100% made in Italy and which has made the conscious choice of occupying an affordable position on the market, while maintaining a high level of quality and image. At the same time, the fragrances are pleasant and evocative, from fruity to floral and the more exotic, thanks to their comfortable textures.

Rudy Profumi stand at Cosmoprof Bologna 12

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STRENGTHENING ITS PRESENCE ON THE ASIAN MARKET Rudy Profumi is increasingly strengthening its presence on the Asian market, a highly valuable distribution area showing continuous growth. It is not an easy market and it is particularly demanding, especially due to the qualitative standards of the formulas and the requirements of raw materials to be satisfied, as well as the olfactory notes relative to the specific tastes of the market. “With our line of toiletries,” says Cristina Calabrese, “we are distributed in 25 countries, with a strong presence in Asia, where the greatest satisfaction comes from Japan which for us is something we are very proud of, considering the very high standards to satisfy in order to be present (and appreciated) there, then Hong Kong, Taiwan and more recently Vietnam and China.

We are consolidating the markets of the United States and Canada and the next step will be to open in South America.” It is hardly surprising that today 80% of Rudy Profumi’s turnover comes from exports. Our lines of toiletries are characterized by appealing and evocative fragrances which can be enjoyed by everyone and affordable, by comfortable and sensory textures, with a strongly Italian DNA but open to the inclusion of elements that come from the globalized world and which are in line with the latest trends.” Rudy Profumi products are based on Italian concepts and production, regulated by the EU, with Italian outsourcing, but they are also developed in partnership with the other countries with which the Milanese company works to be able to meet the tastes of clients in every part of the world. The Nature & Arome “Apothecary” line, created in its leading “Botanic Collection” line has recently been launched on the Asian market

and in particular in Japan, South Korea and Singapore. It is a selection of fragrances and products in the style of officinal plants, skilfully combining modern and traditional raw materials. The line includes all the products for personal care, enriched with precious oils and Vitamin E, perfect complementary elements for the skin which takes on a silky and well cared for appearance. The meticulous selection of extraordinary fragrances gives a special aura to these productions, combining the pleasure of enveloping perfumes with a cosmetic action, to make your well-being ritual unique and invaluable. Last but not least, the packaging as always has been designed to capture the consumer by combining a traditional style with the luxury of the gold inserts, making it not only a precious product for the daily hygiene of the whole family, but also an elegant and attractive accessory for the bathroom.

All products are free from Parabens, and are 100% made in Italy


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FEELIGOLD: A NEW GENERATION OF INNOVATIVE FACE MASKS Feeligreen is an innovative company founded by Christophe Bianchi, PhD in electronics and graduate at London’s Imperial College. Since 2012, some investors joined the company to implement the recruitement of microelectronics, nanotechnology and formulation experts. Thanks also to the cooperation with the labs at Nice University and private partners from the cosmetic and pharmaceutical industries, Feeligreen is currently working on the various applications of iontophoresis and light therapy for the cosmetic and medical industries. The aim is clearly to constantly boost the efficiency of its active ingredients by optimizing their skin penetration properties. The start-up company has secured 9 patents and received a great number of awards, the latest one at Wabel Summit last October in Paris for innovation.

‘COUP D’ECLAT’ INSTANT GLOW AND ANTI-WRINKLE FACE MASKS “Le Patch” is a range of exceptional products helping restore glow and have an intense smoothing effect on the user’s face, thus reducing wrinkles, lines and signs of fatigue thanks to cutting-edge face mask technology. A first on the market, Feeligold has succeeded to apply skin micro-stimulation technology and get a stylish, extra thin and easy-to-use facial parch. Le Patch products target specific areas of the face: crow’s feet, frown lines, lines around the nasolabial folds and shadows under the eyes by using 4 different kinds of design: Teardrops, Butterfly, Eye Contour, Full Mask.

100% FRENCH TECHNOLOGY Le Patch specific technology uses micro-stimulation of the skin’s fibroplasts, thus boosting collagen and elastin production. Skin-compatible ingredients are positioned with precision on the patches to target face key areas. The ingredients then are able to generate a micro-current stimulating the skin. Feeligold has harnessed 3 of the patents produced by the R & D process at Feeligreen Laboratories based in Sophia-Antipolis, French Riviera. These patents cover the key ingredients responsible for generating micro-currents, the contact gel and the Le Patch manufacturing process. Clinical studies produced evidence of a 26% increase in glow and a 40% decrease in wrinkle depth.

Teardrops is shaped like teardrops, they work in pairs and can be applied either around the eyes or along the nasolabial folds. Butterfly has a unique shape, ideal for treating frown lines and shadows under the eyes. Eye Contour, thanks to its unique shape, is perfect to fully treat the sensitive area all around the eyes. Full Mask covers the entire face for an all-round beauty results.


The use is very simple: moisten the skin and then simply apply the patch like a classic face mask. Leave The Patch on for 30 minutes and gently peel off. The effect will be visible immediately: skin is smoother, tightened and radiant with beauty. Le Patch can be used to give you an instant glow for a special occasion; you can also opt for a month-long therapy with a mask per week, for long-lasting anti-wrinkle results.

MARCH 2018 TH TH 15 - 18

COSMOPACK COSMOPRIME PERFUMERY&COSMETICS GREEN&ORGANIC COUNTRY PAV. 14-16-16A-29B Organiser BolognaFiere Cosmoprof S.p.a. - Milan - Italy ph. +39.02.796.420 fax +39.02.795.036 company of

16TH - 19 TH




W W W. C O S M O P R O F. C O M

in cooperation with


with the participation of


Blond hair, a timeless fashion. The secret?


The new Sand nuances by Color System Lumia seduce with sophisticated tones, creating a unique color that expresses the energy of light thanks to Luminescine Technology.


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Catwalks and red carpet dictate trends even in hair topics. Thanks to Color System BLONDE, Helen Seward presents two professional technical bleachings tools to meet fashion demands and even more.

COLOR SYSTEM BLONDE, FOR A FASHIONABLE BLONDE Extra or light, BLONDE is the professional tool to create cool bleachings

EXTREME BLONDE WITH EXTRA BLONDE 9+ It is called frosty hair and is one of the most sought-after hair trends in the salon. It is a silver blonde which creates an unique dazzling allure worn on catwalks and on red carpets. Formulated for rapid and very intense bleachings up to 9 tones and more, EXTRA BLONDE 9+ is the ultra-enhanced perfumed bleach created to get cool, platinum blonde. It ensures extreme bleaching, while protecting the hair fiber assuring an extraordinarily soft and glossy lightened hair. Its innovative formula is enriched with precious Mineral Oils which promote the lightening action with excellent softening and moisturizing effect and Trimethylglycine, a natural source extract with a deep moisturizing action.

NATURAL BLONDE WITH LIGHT BLONDE 2 Sun kissed-effect natural blonde: when the demand in Salon is a light bleaching that enhances the natural hair color and makes it extremely shiny, the ideal professional technical product is LIGHT BLONDE 2. The lightening oil, perfect for delicate lightening up to 2 tones and ideal for natural and colored hair, offers natural brightness. Its delicate non-ammonia formula is enriched by Hydrafeel-PCA, with a deep moisturizing action, and Omega 9 that promote the lightening action of the formula with an ultra-softening effect. Also ideal as color remover, to even out regrowth and length and as a “lightening shampoo� for blond hair. Discover more



The Leading Trend Source For The Beauty & Packaging Industries


Via G. Falcone, 8/35 • 20080 Vernate (MI) • T +39 02 90093743 • 20

explosion of colors • freedom and creativity 7 colors and 1 clear to add an unmistakable signature to your color services!

Visit us on G.V.F GROUP stand 5GE2E



ITELY HAIRFASHION AND REVIVRE STAR AT A PRESTIGIOUS INTERNATIONAL EVENT IN MILAN The President of the G.V.F Group, Lucio Fusaro, stresses the importance of sharing success: over 1000 participants with topics and suggestions of great content and interest

There were over 1000 participants at the event by Itely Hairfashion and Revivre, during which the new hair fashion trends for this autumn/winter season were presented.

who with their friendliness and naturalness, were able to entertain the public on several occasions, and to the performances

International Beauty Show, or 3 and a half hours of pure entertainment organized by Itely Hairfashion and Revivre which catalysed the attention of the over one thousand people in the room, including hairstylists, hairdressers, distributors and agents, who came from all over the globe to see and get to know the new hair fashion trends for this autumn/winter. An exciting event, also thanks to the two exceptional hosts of the evening, Edoardo Stoppa and Juliana Moreira,


of athletic virtuoso performances by the Burningate group, known to the general public through the programme “Italia’s Got Talent”.


Rewards for success The President Lucio Fusaro, who spoke on several occasions during the event, wanted to reward with plaques all those who have contributed to the success of the G.V.F GROUP to which Itely Hairfashion (this year celebrating its 30th birthday) and Revivre (on the market for 44 years) belong. He then presented the Revivre Power Volley Milano volleyball team (of which Revivre is the main sponsor and Itely Hairfashion is a sponsor), also offering moments of reflection on the topic of commitment, willpower and the way that sport must really be experienced. He stressed the concept of sharing, the leitmotiv of the event “because success is nothing if you have nobody to share it with.”

Colors & Style: Revivre Technical Team: Ivan Peserico Hair products: Revivre Make up products: PatriciaMi

Revivre Staff – Rainbow Collection The event was opening by the Revivre staff captained by the hairstylist Ivan Peserico who, after a short video of presentation of Rainbow, gave a sample of the techniques used to create some of the styles of this new and very colourful collection. Red, orange, yellow, green, blue, indigo and violet are the shades offered in this fascinating chromatic journey, a new way of conceiving the beauty of the hair to enter into complete harmony with the person. A rainbow of colours that has found in Chromatherapy its sensory dimension. The essential oils used in the colouring ritual infuse pleasant emotions, creating harmony and well-being between body and mind. Of the looks presented, the most representative of the Rainbow Collection is Shade away – Range of shades: the 7 colours of the rainbow are made light thanks to the help of the neutral tone of Chromatherapy which mixed in different percentages, allows obtaining a wide range of nuances.

Itely Hairfashion Staff Posh Style-Verona Collection The group of the Itely Hairfashion Italia stylists (Fabio Cervesato, Nicola Scattolin, Antonio Martorelli and Simona Girandola), after a short video of presentation of Posh Style – Verona Colors & Style: Itely Hairfashion Collection, gave a sample of Technical Team: Fabio Cervesato, the techniques used to create Nicola Scattolin, Antonio Martorelli some of the hairstyles of this Make Up Artist: Simona Girandola Project leader and Concepts: new and refined collection, Chiara Fusaro - Itely Hairfashion which interprets the concept Marketing Department Hair products: Itely Hairfashion of elegance and which is a hymn to the sensuality exalting the feminine character and personality. In line with trends, long hair is layered, straight or wavy, recalls atmospheres of the 1970s; big side fringes for the more grunge versions, soft and defined waves give a sophisticated and vintage look. The medium cuts are layered, thinned out and defined. The new fashion wants dynamism. Asymmetric and deconstructed bobs take on different souls, from slightly vintage classic to glam rock, straight or curly, as long as it moves. Short hair follows the posh trend: practical, versatile, dishevelled but controlled, chic and plucky, with nothing left to chance. Colour satisfies all tastes: for those who prefer more sober looks, the naturals are back, enhanced by tone on tone highlights; for a more eccentric choice, there is the all clear for intense reds, with aubergine coloured nuances running through them. Blonde, a classic, is warmed up by honey or golden nuances, brown, in caramel or golden brown, is illuminated by another must have: balayage. International Itely Hairfashion Staff On the stage the hairstylists of the Itely Hairfashion staff from Albania, Syria, China, USA, Portugal and UK who presented their best creations.




Tone on tone coloring, acid pH gel cream. SMOOTH HAIR. NATURAL SHINE.

Tone on tone cream coloring. NATURAL EFFECT.


Created by and affiliated to Group YIFE that had already its own cosmetic department since 2007,Shanghai Chongya Trading Co.,Ltd was established later in Shanghai since 2010,known as“Oriental Milan”. With rich resources in Europe, we tightly connect with Europe, thus making us possible to understand European market at the very early time. We keep a stable cooperation with famous Italian entities like Conter, Ciccarelli, Mirato, etc..We are experienced in introduction and management of European fashion brands, providing Chinese retailers first-class brands and service of international standard.

At present, the sales channels of Chongya have covered several main channels, such as high-quality customer satisfaction,domestic key account, high-end supermarket,imported franchise store,e-commerce,TV shopping,special channel and so on. The sales network has made a breakthrough to ten thousand.

With the mission of exploring the nature of beauty, Chongya already has 13 European brands distributed in Chinese market.

13 洗护类








Italian Body care :Tesori d’Oriente All kinds of care: Erbario Toscano Natural fragrance for body care: Rudy Professional hair dressing products of over 40 years : Elgon Men’s professional care: Intesa Italian famous personal care: DERMOmed Swiss Face care: SUR PUR Beewax body care: Cera di Cupra Professional family washing products: Dual power Creative tech-washing products: Deox Biological washing : Winni’s Foot care of over 100 years: Timodore Oral care of over 100 years: Pasta del Capitano

As the first collective shop of imported products in China, we are the first life hall of cosmetic & personal care products with O2O in China. Our brand mission is to introduce more safe and reliable cosmetic & personal care products originated in Europe as well as promote the popularization of beauty in China with diversified teams and rich resources of brands. O’space inherits Organic、Original、Oasis、Optimist as its notions,which are compatible with natural and romantic European lifestyle. Which allows us to bring this oasis from the bottom of the heart to the Chinese customers. O’Space is not only an boutique of daily used cosmetic products, but also a synonym of a place filled with original European lifestyle experience. Getting out of the intense daily life so that to enjoy the charm and calmness that O’space promises.

Contact us

2017 COSMOPROF Booth No. : Pavilion E2, No.C54 Investment Hot line:021-32568835 Contact person: Jack ZHOU / Vivian DENG Email: Info requirement service:400 6328 853 SHANGHAI CHONGYA TRADING CO., LTD 5F,Bldg1,No.100,Lane 429,Haifang Rd, Jingan District , Shanghai,China.



2018 ExCeL London, 25-26 February 2018


EXPAND YOUR BUSINESS IN THE UK AND WORLDWIDE Build relationships with UK based and international distributors and manufacturers. Learn the challenges and how to compete alongside the global big hitters. The IMF has everything you need to grow your business: 2 day international conference, including lunch and networking Directors reception Dedicated IMF Networking Lounge Distributors reception at the show International Pavillions VIP access to the Professional Beauty exhibition

Taking place as part of:

Supported by:

More information: Questions: 28

Register your interest: 29

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In-salon hair transformation is now possible: Karyn starts a new era It is known that it’s very difficult for women to do without their appointment at the hairdresser’s. The time they carve out for themselves in salon is dedicated to wellness and relax. It means having the stylist’s expert hands enhance their femininity and cuddle the hair in need of specific care. There is one thing all women have in common: they all want healthy, shiny, silky and regenerated hair, in other words - restructured. To allow professionals to offer exclusive services while ensuring maximum customer loyalty, INEBRYA introduces KARYN, the new range consisting of a RESTRUCTURING PROTEIN BOOSTER in VIAL, based on Proteins and amino acids and of three cutting edge BRIGHTENING AND CONDITIONING LOTION, specific for coloured (Color), Bleached/highlighted (Bleach) and dry, frizzy and treated (Moisture) hair.

A new world of professional treatments - in accordance with specific protocols offering women a concentrated treatment delivering instantly visible results, for a complete sensory experience. In a nutshell: a new concept of cosmetic ritual that transforms hair beauty by transforming the products themselves. Therefore, Karyn’s innovative and unique element lies in products’ TRANSFORMATION into a SUPER RESTRUCTURING FOAM. The Power Mix Ritual contains a Protein Booster mixed with a Rinse-off Lotion in vial depending on the hair type (Color or Bleach); in the foamer provided, a special exothermal reaction occurs, thus transforming the mix into a real repairing ritual that works in depth on damaged hair.

Hair: Inebrya Artistic Team Photo: Alberto Buzzanca Make-up: Francesca Sattin

Thanks to the foam’s ultra-delicate texture with an extraordinary perfume, the hairdresser can encourage the client to experience a unique RITUAL, combining it with a massage technique at the workstation for instantly healthy, silky and regenerated hair.


Alternatively, to achieve a brightening, conditioning and softening effect, the hairdresser can decide to use the vials individually, by applying one of the three Extra Shine Rituals depending on the hair type: Color Care and Bleach Care Lotion are left to process and then rinsed before blow-drying. Moisture Care Lotion does not need to be rinsed off. All Karyn’s treatments have been formulated WITHOUT SOLPHATES and SILICONS and enriched with Wheat and soy amino acids and natural active ingredients with high moisturising properties (Pataua seeds, chia seeds, quinoa seeds). The launch of Karyn represents for Inebrya the implementation of the colour project started in January and now, thanks to THE HAIR CARE UPGRADE, it focuses on the treatment world by developing new solutions to look after HAIR IN SALON. HAIRDRESSER can rely on INNOVATIVE SERVICES to BEAUTIFY clients with very high cosmetic PRODUCTS, RITUALS led by the hairdresser in the leading role and EXCLUSIVE INSTRUMENTS.


SERVICING BEAUTY INDUSTRY SINCE 1946 Tel +39 049 99 88 800 · · 31

Concept: - Hair stylist: Artistic Team Inebrya - Photo: Alberto Buzzanca - Make-up: Francesca Sattin


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Karyn presents the new era of professional REPAIR, thanks to the INNOVATIVE COSMETIC RITUAL exclusively conceived for salon customers. Discover more on:


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NEW PRODUCT LAUNCH: M6, the new ANTI-YELLOW mask for a pure blonde Finally, after the technical service in salon, blonde, bleached or lifted and highlighted hair needs specific care to contrast any residual yellow pigments which may cause uneven tones and unwanted colour effects tending to straw yellow. With the latest introduction of the Anti-yellow M6 Mask, Echosline completes the ANTI YELLOW range with two treatment products synergycally acting on blonde, bleached or grey hair for an amazing anti-yellow effect.

With its acidic pH, the mask helps to seal the cuticles, thus ensuring a longer-lasting yellow neutralizing effect. To support stylists in bleaching services, Echosline also offers the Violet Dust-Free Bleaching Powder, perfect for highlights, bleach, colour cleansing and suitable for any lightening technique. Formulated with a special Violet Pigments, it tones down yellow tones and allows to achieve up to 7 levels of lift. With Echosline, the perfect blonde is always guaranteed!

Hair: Echosline Artistic Team Photo: Alberto Buzzanca Make-up: Francesca Sattin

Every day, more and more women are looking for the perfect blonde. Tired of the unwanted straw yellow tones, they rely on the stylist’ hands to go back to a beautifying cool toned blonde to brighten up their hair. This is also true for those with natural grey hair which tends to turn yellow because of the oxidation process due to sunlight exposure, smoke and pollution.

Thanks to the last-generation Violet Pigment, both formulations effectively neutralize the yellow effect, working in very few minutes and toning down the yellow tones. Using S6 and M6 synergically will ensure maximum effectiveness. After removing dirt and build-up from the hair, the shampoo works as an effective anti-yellow solution by depositing the violet pigments between the scales and the cuticles; the anti-yellow effect of the shampoo is then enhanced by the mask, which deposits a further amount of the violet pigment.


Melita Toniolo for Echosline. Concept: Hair stylist: Antonio Balasso Echosline Ambassador. Photo: Alberto Buzzanca.



Discover more on WWW.ECHOSLINE.IT Pettenon Cosmetics SPA - via del Palù 7/d - 35018 San Martino di Lupari (PD) Gifex Italia - San Martino di Lupari (PD)

INTERNATIONAL & DOMESTIC INFO TEL. +39 049 9988800 - Fax +39 049 9988969 35 LINE

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echosline official

Nuremberg, Germany

14 – 17.2.2018

Ad for missi tra on o de vis nly itor s

into natural beauty International Trade Fair for Natural and Organic Personal Care

INSPIRATION AT ITS VERY BEST You’re sure to enjoy VIVANESS, where you can experience the world of natural and organic cosmetics with all your senses. More than 250 international exhibitors are set to impress you with their innovative creations. Thanks to strict admission criteria, VIVANESS has become well established and has developed into the international highlight of the natural and organic cosmetics sector. You can look forward to the latest products, ideas and possibilities for all aspects of high-quality natural and organic cosmetics. More information is available at:



ORGANIZER NürnbergMesse T +49 9 11 86 06 - 49 11 F +49 9 11 86 06 - 49 10 visitorservice@

INFORMATION NürnbergMesse Italia S.r.l. T +39. 02. 28 51 01 06


Honorary sponsors COSMOS




VIVANESS 2018 Nuremberg once again to become the centre of natural and organic personal care in February 2018

In parallel with Biofach, the world’s leading trade fair for organic food, Vivaness will be held at the Exhibition Centre in Nuremberg, Germany, from 14 to 17 February 2018. After a highly successful year in 2017, with over 50,000 visitors to the exhibition duo for the first time, the 2018 show presents a new special area focusing on information and networking. The highlights at Vivaness will include the Vivaness Congress, the Novelty Stand with the Vivaness Best New Product Award, the “Young Innovative Companies” pavilion, which will house ten German companies and

is being supported by the German Federal Ministry for Economic Affairs and Energy (BMWi) and the special Breeze area, which will have about 20 participants from other countries. At the Congress the topics discussed will be split into four main categories, which are markets and analyses, trade and sales, consumer insights and communication, as well as design, packaging and performance. Everything from trends and developments in markets to trade changes due to digitalization and the challenges associated with these changes to concepts for mainstream and niche markets and successful marketing in the age of digitalization, social media, bloggers, innovative approaches for positive differentiation in the market of sustainable products and new brand approaches involving brand design and packaging will be discussed. The special “Let’s Talk Vivaness” area is aimed at service providers who fill an informative role in the natural cosmetics industry and play an active part in shaping it. They include certification


bodies, associations, institutions and media organizations, By bringing the expertise of these various organizations into one place, “Let’s talk Vivaness” will give visitors one main area where they can go to find out information and exchange ideas with industry players. The product categories attracting exhibitors from all over the world (in 2017 there were 258 exhibitors at Vivaness) range from skin, body and hair care to fragrances, raw materials and supplies, contract manufacturing, packaging and service providers. The atmosphere at Vivaness is very special because it is an important business event for the natural and organics cosmetic sector and both a get-together and an opportunity for positioning. Save the dates for the world’s leading trade fair on natural and organic cosmetics!


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Faby Ego The New Collection That Amazes The World Winter ’17-’18. Women’s Ego is their special vital force and energy, their ability to fascinate and that pinch of folly that make them unique. This irresistible colour palette is made up of 12 bright and intense shades for a sensual and appealing look. A Dimension Where Color Becomes The Expression Of A Special And Unique Woman With Faby Ego, the nail lacquer becomes a multi-sensorial experience thanks to their special textures and nuances: the exclusive suede effect of The Fairest, the satin effect of Super Ego and the kaleidoscopic effect of Alter Ego are some of the exceptional Ego colours able to reveal and convey your inner style and mood. Ego captures femininity with shades like Unconscious, an intense brownburgundy that triggers your inner energy; My Darkeness a mysterious and seducing dark blue; SuperEgo a charming maderized pink that reveals the multi-faceted inner self;

Io,Io!(me, me!) a sinful direct scarlet red; E-Gold, charismatic micro-glittered gold, an absolute symbol of femininity; Mirror Of My Soul, satin-like and shining white glowing with purity and deceiving at the same time; Vertigo, intense deep Burgundy; Me Myself and Faby, a sensual shining garnet for a star-like


look; I.D. smoked gray; Alter Ego a superb golden bronze and The Fairest, the unique sage-like green with a suede effect. All Faby nail polishes are 10 free for the total respect of natural nails and cruelty free. Faby bright and vivid nail polishes are long-lasting, fast-drying and apply evenly providing high levels of performance. Recognized as the most innovative and progressive nail care brand in Europe, FABY Nails is100% Cruelty Free and does not believe in conducting any testing on animals. FABY offers a product based on principles that combine tradition and innovation. The lacquer itself is durable and longlasting, offering flawless manicure.  The sinuously-shaped bottle features practical ergonomic head that matches an extraordinary flat brush containing 400 DuPont fibre bristles. Made in Italy, FABY believes that everyone should use nail lacquer as an expression of their own style. With over 270 lacquer shades to express that style, FABY is fashionable, fabulous and unforgettable.

"A drop of light. This is what we wanted from our formula." Enriched with Luminescine, Argan Oil and Plant-based Keratin, Giulietta delivers that “bright color� that everyone seeks and that we have attained.


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The Japanese Beauty Market A plethora of opportunities for foreign brands yet an extremely challenging thousand-mile march

VALéRIE KAMINOV – BIOGRAPHY Having spent over twenty years working with a vast array of luxury, premium and niche beauty brands and fragrances, Valérie has extensive knowledge and practical experience of their supply, distribution and retail, pertinent commercial practices and consumer habits on a global and local basis. Her expertise has been highly valued by multi-national organizations, SMEs, start-ups, privately owned companies and financial investors. Certified in Corporate Governance from INSEAD Business School, Valérie has the remarkable ability to successfully set the company’s strategic direction, often across diverse product markets and geographies, and monitor the firm’s risk profile. As a qualified Non-Executive Director who was awarded the prestigious Financial Times Post-Graduate Diploma, Valérie Kaminov is highly trained in corporate governance and is an experienced NED and Director enabling her to have a holistic understanding of boards. She advises both as a consultant and an NED. 
Valérie’s experience earned her a reputation with major players in the industry who hired her to establish them globally. Her expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth has been highly valued by Private Equity Funds, multi-national organizations and financial investors. She is also dedicated to passing her knowledge along through a range of conferences and events. Valérie has been a guest speaker for the not-profit organisation, CEW, at their Mentoring Services where leading executives offer insights into beauty industry issues and inspiration for professional growth. 
At the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valérie organises a very unique conference; A global European gathering for manufacturers, brand owners and distributors to come together and discuss challenges faced by their business and the industry by giving the attendees unlimited networking opportunities.

The future success of a business depends in part on its ability to continue to expand into new promising markets. There currently isn’t a more attractive market in Asia Pacific than the Japanese one. Estimated at US$20 billion and ranked second in the world, Japan represents a plethora of opportunities for foreign brands that can combine identity, quality and innovation. Although considered a springboard to succeed in the global marketplace, it is extremely difficult for foreign companies to operate in Japan in the same way they do back home. Success lies in the business’ ability to anticipate and capture key market trends, identify growth-oriented segments, and ability to create opportunities.

Overview of the Japanese Beauty Market Japan possesses a mature and sophisticated economy that has the highest retail prices for cosmetics. The Japanese market was estimated at JPY 2.331 trillion (USD20 billion) in 2016 and is ranked 2nd worldwide. Unlike Westerners who use cosmetics to cover up skin imperfections, Japanese see in beauty products a way to make their skin look more attractive. Skin care represents nearly half of the Japanese beauty market with a total value amounting to approximately USD8 billion. Despite their high prices, skin care product consumption remains stable, as these items are an essential

part of daily beauty routine of the Japanese women, and this is consistent in all age categories. For makeup, foundation remains as the most popular product, which accounts for about 45% of the total makeup segment. Younger generations have developed a strong appetite for eye makeup and blush, with both recurrently appearing in fashion magazines. Hair care, on the other hand, represents 20% of the total beauty market and has recently experienced major shifts. Shampoo, hair dye and treatments have become the new favourites, accounting for about 70% of all hair care products while colouring products have become less popular.

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Perfume has long been considered a fashion accessory associated with luxury and prestige. Sales of fragrances therefore represent just over 1% of the total beauty market and imported brands continue to dominate the market (82% market shares) at the expense of domestic manufacturers. The fragrance market is said to be bi-polarized between high-end perfumes and mass products. However, perfumes seem to be becoming increasingly accepted in the Japanese society. According to Euromonitor, Japanese men-care is one of the fastest growing markets in the world. This strong appetite is driven by the strong purchasing power and the desire to take care of their appearance. Even though the premium market is still one of the biggest in the world, mass market is also becoming popular. Key players are therefore forced to adapt their offers to this market and megabrands like Shiseido are introducing lower-end lines mainly distributed in drugstores. Hence, prices are dropping and the low-end market is growing faster than any other with an average increase of 3% per year. It’s important to note that the organic and natural beauty market is still very much a niche but is rapidly growing, thanks to not only a rising consciousness towards safety and security but also the increase of environment-conscious lifestyles and ethical consumption. The growth of this market is around 4% per year and it is likely to grow steadily. Today, there are 3 groups of key players in the industry: • Major Japanese groups such as Shiseido, Kao, Kanebo, Kose and Pola Cosmetics; • Larger Western groups like Chanel, L’Oréal, Max Factor and Estée Lauder; • Organic cosmetic companies including L’Occitane, Avène and Biotherm. Most of the high-end, luxury and premium products are imported from Europe (mostly France, Italy, Switzerland and Germany) while mass-market and low-end products usually come from Asia and more particularly from China, Thailand, and South Korea.

The Japanese Consumer Behavior The Japanese consumer is extremely picky and pays close attention to the value of the product. Japanese are always on the looking for the highest quality. They are ready to spend fortunes on certain cosmetics but do not like to pay a lot for commodities like shampoo and soap. One of the most important things for the Japanese consumer, aside from the product itself, is the packaging. The brand and the product can lose credibility if the packaging is of low quality. Japanese view most of the European brands as being of high quality. These products are usually widely recognized for their design and traditional craftsmanship. However, the sole criterion of country of origin is not enough anymore: whilst the once long-sought after Made in France and Made in Italy remains an effective sales argument, it is no longer enough to generate purchase as the products are often perceived as expensive with an equal quality to cheaper ones. Access to information is also key in the purchase decision. Advertisements include detailed scientific data and brands usually offer copiously illustrated catalogues in order to communicate on ingredients, origins, and efficacy. If information is easily accessible and the expectations on quality are met, the person is likely to become a loyal customer willing to pay more.


Consumer behaviour greatly varies depending on the gender and age. Japanese women tend to have more of an impulsive buying behaviour whereas men purchase in a more purposeful way. Younger generations have lower incomes and are therefore primarily looking for cheaper low-end products with colourful and flashy packaging. The core target of the cosmetic market is moving from women between 25 and 35 years to more mature women with higher incomes. Japan is known to be one of the fastest aging populations of the world (more than 25% of the population is over 65 years old) but the Japanese consumer only wants to look healthy and comfortable with their age. It is not about looking 30 again, it’s about being happy with whom you are (being old is beautiful, you should not hide what you are). Brands have started to avoid the use of terms like anti and prefer using terms such as pro-aging care. Natural looks are now more on-trend than ever and brands are competing hard to provide optimal solutions. Japanese, regardless of their gender or age are increasingly looking for the X Factor. Brands need to go beyond the product itself and offer interactive sensorial experiences to their customers, especially for high-end luxury products. Packaging is an essential part of the buying experience because it can help set the brand apart and convey a certain message to clients.

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New trends are reshaping the Japanese Beauty Market Foreign business wishing to enter the Japanese market can seize the numerous opportunities available to them. With constant progress in science, technology and biology trends in the beauty industry are rapidly changing. The latest fashion to hit the cosmetics industry is the appearance of made for me also known as tailor-made products. The reason behind the success of personalized cosmetics is the satisfying feeling of having an original product that nobody else has. Customization is often seen as prestige. Do you know how many women often buy cosmetics and once they get home they do not like what they purchased because it does not look how they expected it to be? Back in 2011, Shiseido introduced the magic mirror to solve this problem. The latter magic mirror allows customers to virtually test the product before the purchase, thanks to a camera that captures the face. This magic mirror has revolutionized the way Japanese women buy products because it gives them the feeling of buying the right product.

Anti-pollution products have become an all-time favourite in Asia where air pollution levels are high, especially in China and Japan. Co2 emissions, cigarette smoke and industrial emissions have opened up a new segment for cosmetic brands to develop skin care ranges that work to keep the skin healthy in such conditions by forming an invisible film on skin surface that prevents pollutants from staying on and entering the skin. As urban lifestyles continue to grow around the world, so will anti-pollution products. Japanese consumers are particularly interested in products that are not only “anti-pollution” but that have multi-functional benefits including UV protection, detoxifying agents, BB elements, deep cleansing and isolating. Lastly, beauty salons are extremely popular in Japan. They offer a variety of services that are mostly based on devices and materials that used to be too expensive to purchase for a home usage. These devices were once restricted to professional use only, however, in the last few years, there has been a strong democratization of such products that became affordable. As a consequence, a new trend appeared: the “at-home” beauty salons (e.g. beauty devices, 3D printing, face masks).


The Japanese Beauty Market, an extremely challenging landscape The Japanese beauty market is highly complex because of its ever-changing landscape. The retail environment has greatly evolved over the years. There has been a constant drop (over 50% in the last 10 years) in terms of sales and number of department stores. Despite this huge decline in department stores and sales, the retail market remains globally due to the constant growth of the convenience stores and specialty stores due to the increasingly aging Japanese population. Internet and e-commerce have also had a great say in the reshaping of the retail environment. Japan is the second country in terms of average Internet connection speed and e-commerce has definitely become a major distribution channel in Japan, representing a wealth of opportunity for any European brand. One of the major challenges your business might encounter when expanding in Japan is the heavy presence of parallel markets (import and resale of non-counterfeit goods without the manufacturer’s consent). Products are distributed via Internet but can also be found in discount stores at prices 30 to 60% below official retail prices. The grey market greatly affects prestige and high-end brands. The problem is that according to the Japanese law, neither the authorized importer nor the manufacturer can prohibit parallel imports. Foreign companies must understand from the very beginning that Japanese needs and wants greatly differ from the Western ones. When selling skincare in Japan, it is essential to clarify the role of each product, its function in relation to other products in the range and its optimal method of usage. Other typical Japanese products that Western customers are not familiar with include:

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Biyoeki (key product of the Japanese beauty routine), a concentrated product that combines anti-aging, whitening and anti-fatigue. Is it a milky lotion which is a mix between a lotion and a moisturizing fluid. It has a light texture and can be used in conjunction with an essence or lotion before makeup. The milky lotion enhances the hydration of the skin and plays a role of “protective layer” which retains the moisturizing ingredients of the lotion. Adjusting to cultural differences is essential to being successful whenever you export your products in a new market. In Japan, demand for cosmetics is seasonal and seasonality is impacted by exogenous factors such as the weather, external environment (humidity, temperature, UV index), celebrations and holidays (Sakura Blooming, Christmas) and fashion trends. Entering the Japanese market can be extremely tough for many reasons, one being the highly complex political and financial structure of this market and in turn, the country. The Ministry of Health, Labour and Welfare (MHLW) under the Pharmaceutical Affairs Law (PAL) regulate cosmetics. When selling products in Japan, the first step for any brand is to ensure that its products are in accordance with the law.

The same goes for advertising and labelling, as failure to meet the criteria of these regulations could make it impossible for a brand to sell their products. Kawabe, the right partner to succeed on the Japanese Market T.Kawabe & Co Ltd. is a Japanese handkerchiefs and wholesaler. Kawabe oversees the distribution of international renowned fragrances in the Japanese domestic and duty-free market. Brands distributed include Versace, Prada, Ferragamo, Missoni, Paco Rabanne and Miller Harris to name just a few. As the previous CEO of Miller Harris, I was on the look out for the best distributor on the market. Selling fragrances in Japan is extremely tough as the use of perfume still remains an exception (fragrances represent just over 1% of the total beauty market). I identified T.Kawabe & Co Ltd. as a true gem because it was more than just a distributor. Miller Harris signed with them because it was not only about the business; it was about the people, the business ethics, and the professional expertise. With years of professional experience in fashion and fragrances, Makoto Kitano is in charge of the management and marketing of luxury brands at Itochu, T. Kawabe & Co. Ltd. parent company. Itochu is the second-

largest Japanese sogo shosha (general trading company). Among Japanese trading companies, it is distinguished by the strength of its textiles business and its successful business operations in China. Its major operational divisions specialize in textiles, metals/minerals, food, machinery, energy/chemicals and general products/real estate. Itochu was ranked 174th on 2013’s list of Fortune Global 500 companies with an annual trading revenue of US$145 billion USD. The parent company focuses on how to import and develop the brand presence on the local market and invests considerable marketing budget in Kawabe whereas the latter focuses more on branding and how to sell the fragrance to consumers. The parent company also sends some talented staff to Kawabe to manage the fragrance business and implement the know-how of brand-business. Expanding into new markets is a major opportunity that businesses simply cannot ignore. However, one must keep in mind that it can be a major battleground. Needless to say that business will face obstacles whether it’s financial, importation/exportation, partnership, local laws on business incorporation, cultural differences. Japan is no exception, far from it. Foreign companies must find the right partner to avoiding any cultural missteps and language issues as communication and greetings are of utmost importance in Japan. Before attempting to enter the market, companies must fully understand and take into account the hurdles. Hence, companies should try as much as possible to benefit from help and support of both Japanese and country of export organisations, in order to avoid common mistakes and experimental market entry. With the proper support and market knowledge, your company, if able to combine identity, quality and innovation could be successful in this highly challenging market.

For more information on how IL Brand Consultancy can help you expand your brand into different markets, please contact us on or visit our website at 45

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Alia•Cone, The Practical And Hygienic Solution To Your Private Bathroom Alia•Cone is the smart solution for women who spend a lot of time outdoors, travelling or at sport’s activities to avoid potentially dangerous germs and bacteria

Many people and especially women are constantly struggling to keep their bodies out of contact with unsanitary facilities. Toilet seats in public toilet facilities are often infected areas where, according to some studies made in toilets of hospitals, there are dangerous strains of antibiotics-resistant Staphylococcus, Norovirus, Escherichia coli, Shigella and Streptococcus.

Actually, even the virus of Ebola is a potential hazard on a public toilet seat. Designed for those who love spending time outdoors or travelling, Alia•Cone is a practical, sterilized, hygienic and hydrophobic cardboard cone which allows women to urinate in a standing position without any hassle and most of all avoiding any contact with dangerous germs or bacteria. It fits every woman regardless of her body shape without any fear of leakage. Available in a practical purse containing 6 cones, they come in a sealed and sterilized flow-pack that guarantees maximum hygiene. It is perfect to pee outdoor without the problem of hygienic water seats.

There’s no risk of germ or bacterial contamination with Alia•Cone. You will enjoy your adventurous holiday and feel more relaxed about it without regretting the comfort of your bathroom.

Alia•Cone combines many advantages: it is useful (no more germs or bacteria); easy to use, practical and hygienic (the sterilized cone is also ideal for pregnant women, medical tests and disabled). 100% made in Italy

ALIA CUP Menstrual cup Alia•Cup is another practical and hygienic device for modern, active women who are always on the go. This is a safe, practical and hygienic menstrual cup made of certified medical-grade platinic silicone. Ideal for women with heavy flow, they are worn inside the vagina and unlike pads and tampons they do not absorb menstrual fluid but collect it. This green, practical and reusable cup is also soft and flexible and needs to be removed after 4/8 hours. Then, the cup can be washed, wiped and reinserted.

Contact: INTERCHEM ITALIA Srl | Fax +39-049.8932300 | | Via Spagna, 8 | 35010 Vigonza (PD) | Tel.46+39-049.8932391

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T.F.S. & FIGARO Mr TFS was founded in Italy, the cradle of wet shaving, in 1945: now, as then, it makes plant-based artisan shaving soaps. TFS has gone beyond its national borders to spread the Italian tradition of wet shaving. Figaro, a brand which speaks for itself, is clad in gold and, benefiting from all the productive experience of TFS, enters the highest end of wet shaving: elite barbers’ shops, historical perfumeries and knife shops, concept stores and international e-shops. Argan Oil, refined coconut oil and an exclusive and intense Oud fragrance make the Figaro Monsieur shaving soaps a must for connoisseurs of wet shaving. It is already present in the UK, Greece, Finland, Spain, the Netherlands, Germany and Canada and is always ready to introduce new markets to this fine tradition.

For information: tel. 0039 0112731949





China Beauty Expo 2018 China Beauty Expo (CBE), host an annually worldwide beauty event taking place at the Shanghai New International Expo Center

With a range of show features and activities, CBE 2017 aim to provide insight, as well as networking opportunities to meet the needs of manufacturers, brand owners and retailers.

Next year from May 22nd to 24th, 2018. Building on the success of previous editions, international attendance and scope of the expo have been consistently increased from one edition to the next, thus transforming the show into the key reference for the Asian beauty industry. CBE 2018 will host to 3,500 exhibitors with over 260,000 sqm of exhibition space. Among those will be more than 1200 international brands and 500 international direct presences from 26 countries and regions (Increased by 90% over last two years), including Australia, Austria, Belgium, Canada, Estonia, France, Germany, Hong Kong, India, Israel, Italy, Japan, Lithuania, Malaysia, Netherlands, New Zealand, Poland, Singapore, South Korea, Spain, Switzerland, Taiwan, Thailand, Turkey, UK and USA. CBE is the ideal platform for cosmetics manufacturers, brands and agents to penetrate the Asia-Pacific markets. The beauty industry’s distribution channels are constantly developing.

To keep abreast the constant evolution, CBE 2018 will be the gathering point for 500,000 trade visitors, hailing from all networks, including department stores, shopping malls, supermarkets, specialty chain stores, beauty salons, nail salons, SPA, hair salons, plastic surgery hospital and e-commerce.



THE LEADING BEAUTY SUPPLY CHAIN PLATFORM - COSMETECH With more than 1,000 Beauty Suppliers, the COSMETECH section welcomed leaders of supply chain such as DUPONT (USA), INTERCOS (IT), FIABILA (FR), COSMAX (KR), TOLY(GE), WEKERLE (GE), ESSEL (CHN), KOLMAR (KR), KEYSTONE (Holland), APTAR (FR), COSON(USA), HCT (USA), B-KOLOR (IT), French Cosmetic Workshop (FR), BARALAN (IT), ALBEA (FR), ELCOS (KR) , YONWOO (KR). Visitors to COSMETECH included beauty companies and manufactories decision makers such as purchase managers, product development, R&D and laboratories to meet more than 1,000 international and local suppliers. As part of COSMETECH, CBE also featured the Beauty Ingredient Formulation Forum, in its 3rd edition with a great program designed in partnership with IFSCC (International Federation of the Societies of Cosmetic Chemists) led by Claudie Willemin, physicschemistry and formulation expert in skin care applied research in R&D. The congress “Advanced Science in Beauty” was a full day program with speakers form premium brands and formulators as per the attached program. “Advanced Science in Beauty” welcomed more than 500 R&D professional visitors.

ASIA BUYERS’ PROGRAM China Beauty Expo has long term plan on bringing buyers from Asian regions and countries to attend our show for business between international beauty brands and master distributors in Asia, between manufactures, packaging, OEM suppliers and brands owners. Hundreds of professional buyers from ASEAN Cosmetics Association, Thai Cosmetics Manufactures Association, Malaysia Cosmetics Toiletries Industry Group, Vietnam Agarwood Association, Indonesia Cosmetics Association and etc. will attend China Beauty Expo 2018. Regarding this program, Business Meetings Asia has been held for three years, an ideal opportunity to target beauty brands, distributors and commercialization partners for short one-to-one meetings to establish new contacts and to explore business development and collaboration.

GLOBAL ROADSHOWS China Beauty Expo Arrives in Milan, Italy – Connect with China’s Beauty Market On September 13, 2017, China Beauty Expo (CBE) met with the press and beauty industry professionals in Milan, Italy. With the theme “Connect with China’s Beauty Market”, CBE covered highlights from China’s market, ranging from product registration to emerging distribution channels. The press conference attracted over 30 Italian suppliers of cosmetics products who are interested in doing business in China. In the meeting, Ying Sang, Secretary-General of China Beauty Expo, presented the China Beauty Market Insights and Claudia Bonfiglioli, International Director of China Beauty Expo, introduced the Global Investment of CBE. Meanwhile, CBE invited Dr. Shu Zhang, the lecturer and national authority on product registration from Hefei Polytechnic University, to present the Product Registration Know-how as well as Simone Perversi, public relations representative for Italy and European zone for Aroma Star International Trade discussed the Emerging Distribution Channel Analysis.

Find More CBE 2018 Roadshows… • October 12, 2017 in Taipei, Taiwan • October 30, 2017 in Bangkok, Thailand • November 6, 2017 in Kuala Lumpur, Malaysia • November 8, 2017 in Tokyo, Japan • November 16, 2017 in Hong Kong, China



COSME TOKYO Visit & Source the World’s Highest Quality!

Experience the latest high-quality Japanese Cosmetics The most attractive feature of the show is Japanese cosmetics. COSME TOKYO 2018 gathers a remarkable lineup of Japanese cosmetics. Most Japanese cosmetics to be exhibited at COSME TOKYO 2018 cannot be found at any other exhibitions in the world. Generally, Japanese cosmetics are popular worldwide for high quality, reliability, cost performance, etc. However, there are much more products which are yet to be known outside Japan, especially products made by small-and-medium sized manufacturers. As the number of exhibitors including those companies will increase from the last edition, COSME TOKYO 2018 is the must-visit exhibition for international visitors looking for high quality Japanese cosmetics.

COSME TOKYO 2018 returns in January 24 (Wed) – 26 (Fri) (Makuhari Messe, Japan) gathering 1,0002 exhibitors and 30,0002 visitors from worldwide. COSME TOKYO is Japan’s largest1 cosmetics trade show launched in 2012 and has been growing as a must-attend show for everyone in cosmetics industry. By welcoming 2 new concurrent shows, INNER BEAUTY TOKYO 2018 and 1st Health & Beauty Goods Expo [January], COSME TOKYO 2018 will be much larger and more international where all aspects of beauty industry gather at once. This will be the most attractive venue for those who are looking for beauty products from Japan & Asia. Why not visit and source beauty products for your new lineups at COSME TOKYO 2018?

Don’t miss the best sourcing venue of beauty products from Japan & Asia! COSME TOKYO 2018 will be held with 2 new concurrent shows. Newly launching INNER BEAUTY TOKYO 2018 is focused on beauty & health foods, and 1st Health & Beauty Goods Expo [January] will gather beauty care goods. Based on the foundation that COSME TOKYO and COSME Tech have been attracting whole cosmetics industry, those 4 shows will cover not only cosmetics but whole beauty industry in 2018 show which will attract wider range of visitors. 2

1 expected numbers as of Sep. 2017, including co-held shows. “LARGEST” in reference to the exhibitor number of trade shows with the same concept.





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vita toscana … A precious wholesome PHILOSOPHY represented by Tuscan life, a lifestyle in an atmosphere of perfumes, emotions and a healthy culture of living well and well-being

Vita Toscana presents a unique journey for the professional hairdresser and client... not just a service but an experience in salon. Not only products, but a real lifestyle to enjoy!

Art, culture, environment. World and life. Space and colors. From Tuscany. Italy’s Tuscany is the source of inspiration of artists and poets, Tuscany is home to the most loved and sought-after style in the world: Tuscan Life Style translates from Vita Toscana Vita Toscana, boasts a collection of beautiful efficient hair solutions based on Iris Florentina, Salvia Officinalis (garden sage), essential oils and plant-based extracts. A range of products offering complete treatments to ensure wellbeing, care and attention when treating the most common scalp conditions, with a cutting-edge scientific approach for products with no SLS/SLES, PARABENS, DENATURED ALCOHOL or EDTA. This cosmetic line, featuring clay, plant-based extracts and essential oils, uses natural Tuscan products applied according to the principles of Ayurveda medicine.

The products in the Vita Toscana range are inspired by and take their energy from the nourishing, hydrating, elasticizing, anti-age and regenerating properties of the active ingredients in their formulas, which are obtained from Iris Florentina and Salvia Officinalis. Iris Florentina, helps skin renewal because it encourages cell regeneration and is exceptionally soothing on the skin and scalp. With its roots firmly in mythology, conveys hope and good fortune from IRIS, the RAINBOW goddess, messenger of the gods. It is used in trichology because of its regenerating, nourishing, elasticizing and anti-age effect. Salvia Officinalis is one of the


most commonly found medicinal plants growing wild in Tuscany. Its use is widespread as it offers a host of benefits: it is healing, sebum-regulating, dermo-purifying, astringent, disinfectant, antiperspirant, nourishing and re-epithelizing. Its beneficial properties have made it a popular herb since ancient times. In fact the word “salvus” means “healthy”. Six special treatment programs have been created to treat all scalp and hair conditions, using specific products whose ingredients contain carefully selected plant-based extracts of the purest nature ,specially chosen to exceed the need. Enjoy the Tuscan experience.

This is Vita Toscana, containing Iris Florentina, Salvia Officinalis (garden sage), essential oils and plant-based extracts. A range of products offering complete treatments to ensure wellbeing, care and attention when treating the most common scalp conditions, with a cutting-edge scientific approach for products with no SLS/SLES, PARABENS, DENATURED ALCOHOL or EDTA. This cosmetic line, featuring clay, plant-based extracts and essential oils,uses natural Tuscan productsapplied according to the principles of Ayurveda medicine. 57






The Largest Beauty Trade Exhibition in Indonesia, Cosmobeauté Indonesia 2017 hosted more than 260 exhibitors from around the world including China, Germany, Hong Kong, Indonesia, Italy, Korea, Malaysia, Poland, Singapore, Taiwan, Thailand, United States and more showcasing their latest technologies and products to the Indonesia’s local distributors, trading houses, retailers, potential buyers & investors and beauty business owners.

Cosmobeauté Indonesia facilitated more than 80 Beauté Meeting for International & Indonesian trade buyers to meet brands from around the world developing new business opportunities.


INDONESIA BEAUTY ICON AWARD Awarding talents in various aspects of beauty industry with outstanding achievement for their contribution towards the industry!


Spa Therapists aside gaining knowledge from the experts, also had a chance to showcase their therapy skills!

7th Asia Hair Master Association (AHMA) Hairstyling Awards and Hair Show


Empowering Indonesia’s aesthetic doctors & dermatologists by experienced speakers!

3rd ASEAN Creative Make Up Competition 2017

Classic & Modern Haircut for Men

CosmoHair Brand Galleries Live Demonstration Knowledge & Skills

SEE YOU NEXT YEAR Cosmobeauté Indonesia 2018 11 – 13 October 2018, Hall A&B Jakarta Convention Center (JCC), Jakarta Indonesia For visiting, exhibiting and sponsorship opportunities, please contact:

+603 5022 1999


+603 5022 1900




8 – 10 May, 2018 Dubai International Convention and Exhibition Centre, UAE

Pre-register online today at Tel: +971 4 389 45 00 66









Over 30 years of experience in cosmetic research to create high quality professional products. Developed and manufactured in Italy, distributed in more than 80 countries all over the world. Enjoy with the new generation of color and styling, without compromising on hair care and health. More than 15 product lines to fulfill your clients’ dreams. Discover how to become a partner of Nouvelle, your new avant-garde brand.



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Qosmedix Latest SFX Focused Blog Post and Halloween Contest

Qosmedix Offers New Expansion Of Ardell® Lashes Collection

Halloween is coming and that means it’s time to dress up in fantastic costumes using the best makeup. In this spirit, Qosmedix has published an SFX-themed ‘QOSMEtip’ to their pro blog, featuring guest blogger and SFX artist Kel Liew. The post titled “Top Tools for Special FX Makeup Artist”, highlights tips and tricks for aspiring and current SFX artists along with Qosmedix product suggestions. Plus, Qosmedix is having an SFX Makeup Contest on Instagram to celebrate Halloween. Post your best SFX/Halloween look

Qosmedix , dedicated to maintaining hygienic practices and providing products of high quality for sampling, packaging, private label, and retail needs is a certified global supplier to cosmetic skincare, spa, and salon industries. Now, the company has become an authorized distributor of Ardell Products and is glad to announce the recent expansion of all Ardell Products, offering a wider selection of lashes and accessories including additional styles of strip lashes, and knot-free individual lashes in varying sizes.

The Perfect Tools For Maintaining A Hygienic Environment At A Cosmetics Counter Qosmedix, the global supplier to the beauty industry, recently introduced a new collection of disposable cosmetic applicators with eco-friendly bamboo handles to their extensive inventory of single-use items. The collection includes a Large Tapered Head Mascara Wand, great for maintaining a hygienic environment during makeovers, ensuring a clean applicator for each

New Glass Dramming Bottles With Spatula, The Solution That Will Suit Your Needs Qosmedix, built on the foundation of providing products of superior value for all sampling, packaging, private label, and retail needs, has recently introduced two new glass dramming bottles that feature a plastic spatula and PE lined cap to their extensive stock packaging line. Dramming bottles are specially used for products not destined to be sold to consumers such as testers and sampling products.

sharing your favorite special effects make up and use #QXYOURFX to enter for a chance to win a generous Qosmedix gift box filled with makeup artist must-haves including disposable applicators, brushes, a LED Lighted Table Top Mirror and other makeup artist supplies. The Contest began on October 3, 2017 and ends on November 1, 2017. and every client; a Lip Brush and a Flocked Doe Foot Lip Gloss Applicator, both perfect for testing lip gloss or liquid lipstick in a retail setting; and a Detail Applicator ideal for creating precise lines with liquid eyeliner. It can also be used to apply lash adhesive to false eyelashes. Each style is conveniently packed 25 pieces per bag.

These containers from which small aliquots can be taken for supply to consumers as free sample, can also be used as packaging items for selling tiny amounts of cosmetic products. Qosmedix’s 3 ml glass bottles are ideal for packaging or sampling cream, lotion, foundation and other liquid based formulations. The attached clear spatula is perfectly designed for scooping out product. They are available with a Black Cap and White Cap. These items are sold assembled, 100 bottles per case,


Qosmedix is thrilled to provide the world’s best-selling lashes to their growing customer base of professional makeup artists. Qosmedix consumers can indulge in Ardell false lashes with Ardell® Dual Lash Applicator, LashGrip® and LashTite® Adhesives along with LashFree® Individual Eyelash Adhesive Remover. Select styles are available in Deluxe Packs and Multipacks. and are carefully packaged to avoid breakage during shipping. Qosmedix products are designed to meet today’s health concerns by promoting cleanliness and hygiene.








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The First Illuminating Make Up Drops With Shining Metallic Effect

Omnicos becomes O-Group Omnicos is ready to spread its wings and serve more demanding customers anticipating their requirements and investing in innovation Founded almost 20 years ago as a filling & assembling company for make-up products, Omnicos offers their clients tailor made solutions. Omnicos has always been appreciated for its capacity of supporting and understanding their clients throughout the entire manufacturing process of a product line, from the initial idea to the final product, building and earning the trust of the biggest international brands. Throughout the years, Omnicos has become a product influencer, and now is ready to go further investing more in Research and Development and transforming innovative ideas into reality. Creating something that meets clients’ needs means being able to understand and anticipate customers’ wishes. Winner of Formulation & Manufacturing Award 2016, Omnicos belongs to Polo della Cosmesi, the association of the best companies in Lombardy representing the cosmetic and make up market. This young and dynamic company has grown up in 2017 becoming O-GROUP and starting a new interesting and lively chapter with a new logo, new state-of-the-art Headquarter building on 8,700 m2 surface, new website and company app. The technologically-advanced headquarter includes 700M2 of R&D, 3.000 m2 Office, 11,500 m2 Warehouse & Production, two fantastic laboratories, Diamante and Kepleroom, and a private restaurant. This important building with its unique design is representative of a dynamic company. Omnicos has always been a sustainable business, realizing a set of systems and solutions that reduce the environmental impact to zero like the use of photovoltaic system, led lights, reduction and effective options for waste management, innovative facilities that make this company look like a house. Their company owners, Marco and Domenico Cicchetti, really consider it their home with all the comforts necessary for a respected and happy employee. The headquarter offers in fact a wide coffee bar, a Relax zone and a Fitness Room available 24 h a day. These new changes make Omnicos ready to fly.


Mktg Industry launches “Metal Drops” an illuminating makeup designed to combine the “Metal” effect of the latest fashion makeup trends with a natural, vegan, safe, non toxic, clean and conscious product. This natural formula featuring ingredients from organic farming, with no animal components or derivates, gluten free, palm oil free and absolutely cruelty free, guarantees the same top performances as high quality traditional formulas. Furthermore, metal drops contains vegetal Tocopherol (Vitamin E) an antioxidant that protects the skin from free radicals and damages caused by UV rays. Use a single drop of “Metal Drops” to highlight specific areas of your face and body (cheekbones, eyes, nose, lips) and customize your ideal glow with extraordinary radiant effects, or mix just a few drops with your usual makeup products (primer, moisturizer, foundation) for an all over glow. “Metal Drops” is offered in full service by Mktg Industry with two different types of 15 ml glass packaging , both with dropper and wiper, a ready-to-market solution, easy and comfortable to use, an ultra concentrated formula of luminosity and beauty. This naturally made in Italy product is the ideal solution for women who prefer natural beauty.


Incredibly blonde and healthy hair. Today this is possible with Eslabondexx Bleach,the first bleaching powder with Eslabondexx enhanced formula, for amazing results and the utmost protection.



Breaking News InterCHARM BEAUTY EXPO KOREA 2017

23-25 November / Coex, Seoul

Reed partners with – to be powered by Reed Exhibitions has entered into a joint venture with Beauty Expo Korea, which is partnering with R X R u s s i a ’s InterCHARM to drive international expansion. PCA Signing Ceremony on 31st May, 2017

The next edition of the Korean trade fair will be held as InterCHARM Beauty Expo Korea on November 23-25 2017 in Seoul. Together the brands aim to provide a unique import-export business platform for international companies to expand in Korea’s booming perfumery and cosmetics market, which ranks 4th globally in terms of personal expenditure on cosmetics and beauty care products. Now in its 15th year, Beauty Expo Korea is one of the country’s largest trade shows for the cosmetics and beauty industry. InterCHARM is one of the world’s leading beauty shows, and the largest perfumery and cosmetics exhibition in Russia, CIS, Central and Eastern Europe.

Participation Guide

How the teams are collaborating InterCHARM Beauty Expo Korea 2017 is expected to gather 300 exhibitors and over 40,000 attendees from all over the world to do business, by drawing on InterCHARM’s international brand recognition, industry expertise and business networks in the following ways: • InterCHARM team in Moscow will conduct eDM campaign to its entire prospects database in Russia and pass enquiries to the Korean sales team to follow up. • InterCHARM sales agents network will be shared with the Korean team, and the team will work with agents & ISG to leverage the sales. • Cross-marketing on international advertisement, the InterCHARM website and show catalogues to increase exposure of the Korean show. • Russia/InterCharm team to help with promotion and marketing to international exhibitors, visitors, sponsors and conference delegates. • InterCHARM to provide expert advice on conference program/topics and help with recommending the speakers

• Application Deadline : 30 September 2017

Tel. +82-2-2284-0012


• Space Only : USD 2,500 per booth (9sqm) • Shell Scheme : USD 3,000 per booth (9sqm)


23-25 November Coex, Seoul

Tel +82-2-2284-0012 79



2017 InterCHARM BEAUTY EXPO KOREA(IBK), NEW REGIONAL SHOW LAUNCHING 2017 IBK takes place on 23 – 25, November 2017 in Coex, Seoul, South Korea

2017 InterCHARM BEAUTY EXPO KOREA, the national industry event for Cosmetics and beauty professionals, will be launched its 2017 edition this November 23 – 25. Two major exhibition organizers collaborate InterCHARM Moscow and Beauty Expo Korea this year to organize an enhanced exhibition and more global networking experience for Korea’s Beauty and cosmetics industry. What’s Next in Korean Beauty If you want a crystal ball into next year’s popular world beauty trends, look to the South Korean beauty Industry. According to the CEO of BeautyStreams, one of the representative consultant of global beauty trends, said “There is no exaggerating on to say that all of trends are here in South Korea which is really the hot market everyone pays attention to.” Korea’s influence shows no sign of waning. 2017 InterCHARM Beauty Expo Korea, which will be held in the second half of 2017, has a lot of newly launched products being ready to go public targeting 2018 beauty trends to find out what to expect next in Korean beauty.

What’s 2017 InterCHARM BEAUTY EXPO KOREA 2017 InterCHARM BEAUTY EXPO KOREA has various categories – skincare product, makeup product, body product, OEM, ODM, OBM, nail product, hair product, natural and organic product, beauty devices and homecare product, perfumery product, semi-permanent and eyelashes, aesthetic product and dietary product. This trade show and conference for the global beauty industry attracted 30,364 attendees and 246 exhibitors at its 2016 show, and international pavilions including China, Russia, France, England, Japan, Brazil, Pakistan and others are expected to attract attention this year. Those exhibitors will have


opportunity to take part in meetings with specific distributors from Korea and all over the world. For main buyers, 2017 InterCHARM BEAUTY EXPO KOREA will introduce L’etoile from Russia, Watsons from Asia, Debenhams, Beautivate and House of Frase from England, SaSa and Colourmix from Hongkong, Cosmed from Taiwan and others. Furthermore, various seminars dedicated to succeed in the global market, analysis of 2018 beauty trends and regulation and license process for export and import will be concurrently held in 2017 InterCHARM BEAUTY EXPO KOREA. For additional events, matching program with buyers will be set up.

2017 InterCHARM BEAUTY EXPO KOREA will return to Coex, Seoul in 2018 from 4 – 6 October.


Via Ciserano - 24046 Osio Sotto (BG) Italy Tel +39 035 419 7798 - WWW.ALFAPARFGROUP.COM


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Beauty & Business Alfaparf Group is specialized in CUSTOMIZED HAIR COLOR solutions Development proposal is a simple but sophisticated process that brings the new hair color line to market in a time efficient way

PERMANENT HAIR COLOR DEVELOPMENT FOLLOWS FEW ESSENTIAL steps COSMETIC BASE DEFINITION The base is either chosen among the available ones, or developed upon customer request; product claims and fragrance need to be identified in the early stages and can be chosen among the available options or developed new following a specific ingredients brief. New cosmetic bases (fatty phase) can also be developed upon customer request. Fragrance will also need to be defined in the early stages of the development. Frangrance will be chosen by the customer between a palette of proposal, customer can also suggest its own fragrance. Special cosmetic ingredient can be selected in function of the requested marketing positioning.

SHADING STEP The process of shading is one that involves taking a color technology and preparing shades to match benchmarks. Beauty & Business provides hair color in liquid or cream forms. Ammonia, Ammonia free technology is available. PPD & PPT free formulations are also part of the technology offered by Beauty and Business. Hair color can be developed in order to work at the desired ratio of application: 1:1 and 1:1,5 or 1:2 technology. The work of shading will be performed in our Technical Center of Osio Sotto following our standard protocol of half head testing. Testing on swatches followed by testing on models heads is our standard approach. During this time technical people from customer can visit to evaluate the development work and take part in the shade approval step.


Specifically, the shade can be approved by the customer at B&B site or always by the customer at their own site. In selected instances, and with previous agreement, approval of the nuance can be delegated to B&B technical people. Approval of a shade means the formula is locked up. Samples will be available to customer to evaluate the nuances during the shading step (3-6 tubes per each submission), before approval, and up to a certain number of color tubes per approved shade, after approval. The assumption for this step is that an adequate testing protocol is taking place in B&B Italian facility. Should, in the course of the development, emerge that customer requires extra testing or validation, then an adjustment to this step will be needed.

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After formulas lock up, the laboratory can proceed at further instrumental validation tests: color fade, shine, combing, tensile strength, other tests can be done upon request.

REGULATORY check Part of this step is on parallel with development or shades and their approval. Beauty & Business provides complete services in order to develop formulations for all markets. After formulas are locked, the regulatory team can prepare: • INCI • MSDS (Material Safety data Sheets) • Documents to support foreign product registration • other documents specifically requested by customer. The Regulatory group will also be reviewing the artwork of the product in preparation to production steps. All formulas will be tested for safety.

INSTRUMENTAL VALIDATION This can be done in parallel with the development process of shading, as formulas are approved they can undergo the Instrumental Validation step.

INDUSTRIALIZATION Formula scale-up. This involves the preparation of pilot production or an industrial production scale if needed. FORMULA EXCLUSIVITY The formulas that are developed during each project will only be used for the customer commitioning the work, and for no other product.


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Denman - The Brush Brand Loved By Stylists All Over The World Once you use a Denman brush, you’ll never style your hair with anything else again. Denman, “the hairdressers’ hairbrush”, the iconic hairdressing brand renowned for its exceptional standards of quality, performance and innovation, is glad to announce their new product launches at Cosmoprof North America 2017.

D91 Dress Out Brush To Create The Perfect Up Do The slender pin tail makes the Denman dressing out brush a perfect sectioning tool without the need of a tail comb. Its fine tip is ideal for taming stray strands of hair when creating a flawless up-do. The narrow brush carries three rows of high quality nylon bristles that provide maximum grip and control. The lightness of the brush defies its strength, which makes it ideal for use on wigs and extensions.

Jack Dean Flat Top Clipper Comb - A Tool For Innumerable Cutting Techniques Jack Dean’s Flattop Clipper Comb is designed for all kinds of barber cuts including clipper-over-comb, fades, blends and tapers. It’s made from a high impact polystyrene which gives it a super-smooth surface to get high precision cutting. It’s heat and chemical resistant, anti-static and tough enough to cope with sterilisers. It’s available in black or white. These strong and durable combs are also flexible and come with embossed thumb panel for excellent grip.

D92 Edge Tamer- The Gentle Way To Lay Down Edges This sanitizable tool features a curved formation of soft boar bristle to gently smooth and control the hairline for a clean and sleek finish. The air-cushioned pad adjusts to the contour of the head to tame flyaway hair and the classic Denman ‘teardrop’ handle fits snugly into the hand for comfortable styling and grooming. This product can be used on all types of hair, particularly natural curly hair.

D78 Duster Brushes – Gentle Removal Of Loose Hair From The Face And Neck Denman D78 is a fully sanitizable neck duster brush with extra-soft nylon bristles for gentle removal of loose hair from the face and neck whilst being gentle on the skin. Its ergonomic design provides two grip options while its versatile pack design allows the product to hang or be free-standing
























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Paris: Parlux at the HAIR WORLD Championship Paris2017 The Parlux ADVANCE® hairdryer proved to be the undisputed selected partner of hairdressers, especially when taking part in hairdressing competitions. This modern hairdryer exceeded itself once again, together with the Italian team (ANAM hairdressers) by obtaining excellent results in the final stage of the Championship. The Hair World Championship 2017 was held in Paris on 17th-18th September and proved to be an outstanding event for Italy!!! For the hairdressers competing in the competition and for the hairdryer Parlux ADVANCE®, the professional excellence “Made in Italy” hairdryer supplied to all competing Italian hairstylists during the various individual and team category tests (ladies, gents creative, junior classic, junior technical, etc. etc.) Personal talent and the use of a highly professional, light and powerful

hairdryer, (innovative K-ADVANCE® motor, ergonomic design, very good balance) enabled Miss Valentina Cantoni to win the “Gold Medal” in the individual “Commercial Bride Style”. Mr. Ivan Vinella also won a Gold Medal in the “Creative & Classic” competition while the entire Italian Team won the Team Gold Medal in the “Creative Classic” section. The Parlux ADVANCE® hairdryer thus confirmed the fact that it is the hairdryer to be used by hairdressers who wish to obtain successful professional results, both in hair salons and during important competitions.

The Parlux ADVANCE® “Matt Blue 40 years” dryer to celebrate the first 40 years of Parlux This year too, a lot of professionals visited the most important beauty fair on schedule every September in Sao Paolo (Brazil). From 9th to 12th September 2017 in fact, the Center Norte Expo center situated in the big Brazilian town, has been the ideal meeting point for more than 500 exibitors and more than 148.000 visitors! Novelty products and innovative services, professional updating courses, hair and aesthetics live shows, technical and professional seminars with the major Brazilian and foreign experts featured this 4 days meeting devoted to any professional topics in the beauty world. PARLUX, Italian appreciated brand, synonym of high quality professional hairdryers, on the Brazilian market for many years, caught the attention of visitors thanks to their booth devoted to their modernest and more technologically advanced hairdryer, the Parlux ADVANCE® model. A professional tool, a real best seller in its category,

available in different coloured versions which, only for 2017 is available in the limited, special commemorative version “Matt Blue 40 years” (reporting the Parlux logo 40 years – just to remember the first company 40 years). From a colour version never used before, this model assures all hairdressing professionals complete quality and effectiveness due to its power, (new K ADVANCE® motor) lightweight, very good balance, drying quickness and efficiency both in hair salons and during live shows as well as during hairdressing competitions. All Parlux ADVANCE® dryers including the limited, commemorative version 2017 “Matt Blue 40 years” are distributed in Brazil by Messrs. Beauty Top.


Parlux ADVANCE” Matt Blue” at MONDIAL COIFFURE BEAUTE’ 2017 MCB, the International hair and beauty exposition taking place at Porte de Versailles, Paris, confirmed to be one of the most important international events in the hair and beauty sector, offering a platform of 270 exhibitors representing 500 brands and a packed program featuring a plethora of activities like workshops, practical demonstrations of make up, interesting live shows to inform attendees about the latest beauty techniques and trends. Parlux, worldrenowned Italian producer of top-quality hairdryers, took part in the event with an outstanding booth organized by Jacques Seban, Parlux’s distributor for France. Visitors and enthusiasts of the Italian brand could see and test the most modern hairdryer among Parlux range, Parlux ADVANCE® which, this year, comes in the version “Matt Blue 40 Years”, a special limited edition celebrating the first 40 years of the company. A real best seller in its category, this professional tool offers innovative technological features like the powerful and yet lightweight K ADVANCE motor, perfect balance, modern and ergonomic design and the ionic and ceramic system.



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NIKA HAIR BEAUTY EXCELLENCE The Italian brand, proposes high quality professional hair care products with excellent performances to achieve needs of hairstylist and professionals. Today NIKA with 5 lines of products designed to guarantee excellent in-salon services, achieves the loyalty of customers and improves everyday the prestige of new salons around Europe. Marketing materials, social network activieties, training and education, plus the know how of an amazing full brand, known in the hair care market as best keratin straightening specialist.

hair is visibily smooth, shiny, frizz-free and easy to manage. The New Formula allows you to achieve extraordinary and long-lasting results. Without formaldeide. The secret? Amino Bond Complex, a unique formula of amino acids, hydrolysed keratin and active ingredients which are perfectly compatible with hair structure, creating not just sublime smoothness but also an extraordinary Frizz-Free Effect. Just one product, only one application technique, 4 smoothing and frizzfree treatments, simply changing the processing time.


Nika research, inspired by skin care science, has created the Nika Age Restore line of professional anti-age products with Reborn Complex, an exclusive formula which contains smoothing active ingredients; Açai, a powerful antioxidant, and natural moisturisers such as Betafin BP20 which is already present in hair and skin, capable of rejuvenating the hair and making it flexible and full-bodied.


KPerfection is a professional intensive hair reconstructing treatment, fortified with Keroxyne Complex. It reconstructs severely-damaged hair fibres from within, restoring the strength, elasticity and shine that have been lost. Day after day, hair loses layers of keratin, becoming weak, dull, lifeless and riddled with split ends. As of today, permanent reconstruction of hair is possible, with KPerfection! What is the secret? Keroxyne Complex, the first revolutionary all-natural formula based on pure keratin, which binds to the keratin structure of the hair by the so-called zip effect, making it the best hair reconstruction technology ever produced.



Premium, the first and only professional in-salon treatment for all types of hair that makes it incredibly easy to obtain a smooth “sublime silk effect” for over 3 months. After each application,

After an extensive and accurate research Nika Hair Beauty Excellence steps into the world of hair color, to match the demands of today’s hairstylist and satisfy their client’s beauty desires. Reflection is the innovative permanent color solution for professionals with MPP Technology, enriched with Babassu Oil and Soya Protein. Created to guarantee unbeatable performance, giving hair amazing shine and providing a higly conditioning power. A low ammonia based, Reflection with the innovative MPP Technology garanties excellent cover for grey hair, extraordinary lightening power and multifaceted brilliant color. Unparalleled performance. Incredible shine. High conditioning base.

To became a distributor please contact: IBECOSMETICA SRL Via Ponte a Piglieri, 8 - 56122 Pisa ITALY TEL +39 050 41426 / FAX +39 050 41426 / / WWW.NIKA.IT 94


an innovative and professional permanent haircolor system enriched with Babassu Oil

and Soya Protein. The range is specifically designed to guarantee UNPARALLELED PERMORMANCE, INCREDIBLE SHINE and a HIGH CONDITIONING BASE.

I B E C O S M E T I C A S R L V i a P o n t e a P i g l i e r i , 8 / 5 6 1 2 2 P i s a I TA LY PH. +39 050 41426 / FAX +39 050 41426 / / WWW.NIKA.IT


P rod u cts , accessories , f u rnit u re for hairdressers

LAS VEGAS: PARLUX at Cosmoprof North America 2017 “Always one step ahead” is the slogan of Cosmoprof North America, American version of the world known Cosmoprof Italy held in Bologna since 1967. This three days event devoted to the all branches of the beauty world which is organized by Bologna Fiere in cooperation with The Professional Beauty Association took place at the Mandalay Bay Convention Center in Las Vegas. Protagonists were the most prestigious and famous brands in the industry and their novelties products in the cosmetics, aesthetics, hair, nails accessories and furniture fields) Parlux, internationally known brand for high quality professional dryers “made in Italy” didn’t miss this appointment presenting their wide range of Parlux ADVANCE. Parlux which is “always one step ahead” creating and realizing professional, advanced products for the hairdresser’s intense use in hair salon, attends International trade fairs all over

the world; these events are always a wonderful opportunity to be able to present novelty products to any reference market and get in touch with International customers. On this occasion, also great emphasis to the PARLUX 40th anniversary! During 2017 they are selling in fact, their best seller dryer model, Parlux ADVANCE®Blue matt version with logo 40 years; a commemorative, limited version which celebrates the company anniversary and will be available until December 2017 only.

Instant Haircare & Temporary Hair Dye In A Spray Mon Code Age Inc introduces the 1st Hair Make-Up of the market, with a Natural Formula in a spray: HAIR FLASH COLOR, a new product offering the next generation of hair beauty lifestyle. Hair Flash Color is an innovative ultra temporary Hair Color that combines haircare and hair dye. This spray gives you the freedom to create instantly your hair color while providing beautifying, protective and nourishing healthy ingredients like Argan & Ricin Oil, Aloe Vera, Vitamin E, UV filters and mineral pigments. The designer of this hair make up understood how important for women is the daily hair beauty routine and that’s why she studied and created a real hair makeup product. Hair Flash is a multi-action product which allows you to touch up between colorings, illuminate sections, shimmer, color the hair, change tones reflection, cover roots and greys and finally, protect the hair with its use in seconds. The spray, tailored 2-IN-1 to bring both Haircare and shiny Coloration results, comes in 5 vibrant shades: light blond, golden blond, red copper, light brown and dark brown.


Organiser - Cosmoprof Asia Ltd


Sales Office Asia Pacific: UBM Asia Ltd - Hong Kong - ph. +852.2827.6211 - fax +852.3749.7345 Sales Office Europe, Africa, Middle East, The Americas: BolognaFiere S.p.a. - Bologna - Italy - for info: ph. +39.02.796.420 - fax +39.02.795.036 - | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 -

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Hair Cosmetics, Hair care Professional Products presented by Cosm.o

Cosmo is specialized to produce hair cosmetics and professional hair care products Made in Italy. Company offers a complete range of hair products for colouring and for treatments, for styling and for restyling. • Cosmetics anti hair loss, rebalancing, calming, oily, dry, treated and coloured hair • Permanent and semi-permanent hair colors • Color treatment for hair • Cream color treatment Hair cosmetics have an elevated quality and have been realized with selected row material. They are the result of an intensive work of research and develop. Cosm.o hair cosmetics are suitable for all hair types, they differ in the use and structure of the hair to which they are intended. These products are particularly careful to physiological balance of the hair and therefore subject to extensive test to ensure safety, efficacy and exclusive quality. Within the vast range of hairs cosmetics and hair care products you can find:

professional shampoo, professional mask, conditioner, hair color, after color products, straightening and anti-frizz treatment and styling products. K-BASIC Uses natural extracts to improve health and features of hair, taking care of hair fibre and scalp. K-BASIC is divided in eight lines: “Ths Cell” for hair loss problems, “Oil Wash” for impure skins, “Remedy” for damaged hair, “Tea Tree” for dandruff problems, “Nourish” to revitalize your hair , “Caviar” designed to quickly transform weak, dull, aged hair into strong, radiant and youthful looking hair, “Everyday” for a day-today treatment and “Color Advance” to protect hair color. COLOR ONE Line of permanent colour. The chemical formula gives a long resistance at shampoo and other factors as sunlight or friction. K-COLOR Defined semi-permanent because after 5-6 shampoo, colour shade returns to the original ones. K-COLOR is indicated to change natural colour in few shades, creating highlight or just to cover gray hair.

ARGAN COLOR OIL These professional colour without ammonia, aim to combine high quality of pigments with active principles, to obtain not only a beauty product but also highly functional, which makes beautiful hair in and out, healthy and nice to see and touch. BOOSTER Aids for the application of hair treatment. These products are K-COMPLEX, K-LEAVE IN and K-MINERAL. CORRECTORS Two products, CORRECTIVE AGENT CREAM and COLOR STAIN REMOVER, to remove respectively hair color from hair or hair dye stains from the skin. BLEACHING POWDER AND CREAM High performance powder and cream bleach. EXTRA LIFT POWDER and D-CREAM deliver faster and brighter superior lightening with extra strength lightening action that lifts up to 7 levels. Suited for easy on-scalp or off-scalp application. PERM AND STRAIGHTENING PRODUCTS Two perms to curl even the most straight hair and two lines of straightening products; the traditional one and “No-Frizz”, the best anti-frizz professional products . K-STYLE & K-FINISH Two lines dedicated to all people that need to shape their hair look quickly and easily. The lines include products suitable to all kind of hair and thank to styling paste you can have a fantastic look in short time. Moreover to protect, nourish and cleanse the hair there are many formulas. Active principles present in these products such as aloe Sweet Almond Oil, Beeswax, Sugarcane Extract and Vegetable Keratin who improve the elasticity of the hair fiber.

COSM.O S.r.L. via Braguti – 25020 Pralboino (BS) - tel. +39-030/9176360 – fax +39-030/9547229 98 - Ferdinando Odorici

compan y

PROFESSIONAL HAIR PRODUCTS Industrie Pagoda exploits synergy between constant technical and scientific evolution and research performed by the internal laboratory to identify innovative proposals, develop state-of-the-art custom preparations designed to satisfy customers’ needs and guarantee the highest raw material and end product quality standards. BLEACHING POWDER Industrie Pagoda bleaching powder produces excellent results without damaging hair. The various formulations available satisfy the habits and needs of customers and cover all techniques: streaks, highlights and total bleaching. • Bleaching power of up to 9 shades • Compact and supercompact bleaching powders prevent the release of volatile powders during paste preparation • Smooth, compact paste that is easy to mix with oxidizing emulsion • Rapid bleaching • Low ammonia content and ammonia-free formulations • Conditioning and hydrating properties • Custom preparation consulting • Preparation formulas can be personalised with extracts and active ingredients based on customer needs

• All formulations can be scented with stable fragrances and coloured in various shades. BLEACHING CREAM Bleaching cream is a revolutionary product with a formula that guarantees optimum bleaching performance while protecting hair. Bleaching cream is easy to apply and powder-free. • Bleaching power of up to 7 shades • Easy to mix and easy to apply • Optimum professional results • Nourishes and protects hair and reduced risk of scalp irritation • Two standard colours: white or blue • Can be scented with stable fragrances.


WORLDWIDE BEAUTY ALLIANCE MADE IN ITALY EXCELLENCE The companies belonging to the NG GROUP UNIVERSAL network share the same ethical and cultural values, making use of research and production systems of the highest quality. NG GROUP has partners in more than 130 countries worldwide. The data confirms that the value of NG GROUP UNIVERSAL, based on the development of cosmetic solutions able to respond to the highest expectations, on the cultural exchange between different countries and on the study of lifestyles and needs of real cosmetic consumers. This is accompanied by the value of Made in Italy excellence, that ng group universal identifies itself as a combination of the research for innovative ingredients, technological development, quality of performance, elegance and the uniqueness of the italian style.

DAY BY DAY Luxury Hair Pro by Green Light

SYNERGY AND SPECIFICITY 3 complementary brands constitute the essence of the NG GROUP UNIVERSAL project, each aimed at a specific target. Each brand offers a complete range of products and services ranging from colour to styling, from permanent wave to treatments. • Luxury Hair Pro created by Green Light, essentiality combined with a timeless elegance, purity and luminosity is expressed through the clear and elegant lines of the brand. The sophisticated approach of the Luxury Hair Pro woman translates into a urban chic lifestyle, where the true luxury is finding quality time for herself.

R IVITALIZZ ANTE ISTANTANE O instant revi tali z e r

GOLDUST by Jungle Fever

• Jungle Fever, aimed to those who love to stand out through luxury and cutting edge trends; The Jungle Fever woman lives in a sensual and seducing way, but still she faces the world around her with strenght and passion. • Compagnia del Colore, focused towards the realization of original and affordable solutions for a young and dynamic public. “Millennials” is the key word that dictates the mood of the line. The CDC woman has aesthetical models dictated by trends. | 100

SMOOTHIE CREAM by Compagnia del Colore

ITALIAN GENIUS AND ITALIAN DESIGN FIND THEIR ESSENCE IN EXCLUSIVE LINES Universal Beauty Lab is the laboratory of NG GROUP UNIVERSAL, an italian company based in Brescia, which has a 50 years experience in dealing and producing within the hair cosmetic industry field. Its President is Giannantonio Negretti, a visionary entrepreneur engaged in research, innovation and education. To ride the great change that lives the cosmetic field he has opened a laboratory to discover new raw materials and active ingredients to create innovative formulations. Universal Beauty Lab has been investing for many years in technological resources, research and development of products formulation. The quality of Universal Beauty Lab creations it guaranteed by pharmaceutical protocols, by universitary tests and by ISO 14001:2004, ISO 9001:2008, EN 22716:2007, SGS 6371/MI CERTIFICATIONS that attests the constant monitoring of quality and safety. The Excellence Certificate in manufacturing attests that the NG GROUP company partners are leaders in producing cosmetics for professional use. More than 10 production establishments of excellence are using the world most advanced, exclusive and modern technology. UBL equipments are composed by 50 exclusive technologies to guarantee the best productive automatism hermetically sealed, according to pharmaceutical standards. At the moment the laboratory attention is focused on innovative cosmetic products whose properties are half way between pharmaceutical products and traditional cosmetic; on products that embellish, perfumes and color, plus they have the active ingredients that make them curative. Info:


Wherever the beauty industry is EXPORT MAGAZINE is there too bringing the beauty industry on all 5 continents 4on your desk 4at major international exhibitions 4by visiting our site 4circulated in 121 countries 4distributed at 40 international exhibitions

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mte Edizioni Via Romolo Gessi, 28 I-20146 Milano (Italy) Tel. +39-02-48952305 Fax +39-02-4123405 e-mail: 102

EM - Export Magazine Beauty Distributor Selective perfumery - 4 issues

Export Magazine Beauty Distributor Multisector - 5 issues

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Sidney 103




In the Middle East and North Africa (MENA) region, the professional cosmetics industry is indebted to Nazih Group, for its evolution, growth and professionalism. Nazih Group is the first choice in the beauty industry for cosmetics manufacturers worldwide, and customers and consumers in the region. Nazih Group is built on a culture, which relies on creating belongingness.

THE GROUP STARTED IT’S BUSINESS, FOUR DECADES AGO IN A HUMBLE WAY IN DUBAI. NAZIH GROUP’S SUCCESS IS THE TRUST THAT IT’S CUSTOMERS ENTRUST ON THE GROUP AND NAZIH KEEP IT’S CUSTOMERS CLOSE TO THEM ALWAYS. The Group believe that innovation and reinvention are the two ways to offer total satisfaction to customers, which lead to create and re-create professional products and services. In Nazih it is an ongoing process in which inputs from professionals, worldwide provide support and services. The Group ensemble beauty systems for customers, by providing carefully chosen internationally acclaimed beauty products from all over the world. Cosmetic products, services, training and value addition are what Nazih Group offers.

Nazih Hamad

Founder & Managing Director of Nazih Group

POLITICAL STABILITY IN THE MIDDLE EAST What political pundits foresee is not a drastic change in the political scenario of the Middle East due to the transformation of power in the USA. In fact they have every reason to believe that the political scenario in the MENA region will improve tremendously with the business acumen of the changed leadership in USA. With closer ties with Russia, Iran will get more opportunity to get actively involved in direct business relationship with the US, based on “America First” and Iran’s recent contract with Boeing to supply a new fleet of passenger aircraft, which is estimated to be worth US$.16 billion. The same closer ties with Russia is expected to bring better and stable political situation in Syria. In addition, the new government’s Middle East policy will be framed with the assistance of the new US secretary of state, who until very recently was CEO of Exxon Mobil. 106


According to economic researchers, MENA region’s aggregate GDP expanded 2.8% in 2016, up from 2.7% in 2015. The region saw better political and economic stability in 2016 and there are visible signs of Iraq emerging from recession and Iran’s reintegration into global economy, and the growth of Iran’s economy to a six year high. The year 2017, MENA region has started out on a stronger footing with the higher oil prices, due to the output-cap agreement by OPEC. The output cut pose serious headwinds to growth for all the oil producing countries, Nevertheless, the economic data trends from the countries in the MENA region shows that economic activity in the non-oil sector is picking up, mainly due to improved political and business environment in the region. Even though the OPEC deal is a boost to oil prices, the reduction in crude output forecasts the MENA region’s 2017 economic growth to 2.5% but a prospective 3.2% in 2018. The year 2017 will see Iran’s economy growing due to its reintegration into the global economy and stronger oil exports. In addition, two of the major economies in the region, Egypt and Qatar is expected to grow with projected expansions of 3.4% and 3.3%, respectively.

Beauty Industry

in MENA Region

Middle East is world’s fastest-growing beauty market with a growth percentage of 6.4% annually over the next five years. According to experts in the beauty industry, demand for halal and vegan beauty products are rising rapidly. According to Euromonitor International the demand for organic, vegan (no animal derivatives) and halal beauty products, especially for bath and shower is on a steep rise. Majority of the cosmetic products that are marketed in the MENA region are manufactured in countries like USA, France, UK, Germany, Italy and Spain. The beauty market in the Middle East is driven by a multi-cultural consumer demand. The number of expatriates living in the Middle East is growing, especially in countries like UAE, Qatar, Saudi Arabia, Bahrain and Sultanate of Oman. Retail demand for natural beauty products in these countries are gaining momentum which is evident in the increase in shelf space for natural beauty products in many specialized beauty outlets and stores. There are in fact exclusive retailers for organic, vegan and halal beauty products in many cities like Dubai, Abu Dhabi, Riyadh, Jeddah, Doha, Manama and Muscat.

Trends in Buying behaviour

Based on various market researchers, most consumers bought products based on their own research and experience, recommendations by friends, advice from beauty experts and salon technicians. Most beauty professionals bought products based on attending workshops, getting discounts for branded products, testing free samples of branded products or researching in social media. Key trends in the beauty sector include high demand for organic, vegan and halal products; personalised products and services; and certifications by national health ministries. 107

Middle East world’s fastest-growing beauty market The Middle East & Africa (MEA) beauty market is valued at US$. 25.4 billion and is expected to grow at 6.4 per cent annually over the next five years, compared to the global growth rate of 3 percent based on a study conducted by Euromonitor International. The main players in the MEA market are Saudi Arabia and the UAE, which together account for a quarter of the MEA’s market. These two countries’ growth rate are calculated at 12 per cent and 5.8 per cent respectively. Saudi Arabia dominates the overall sales market, with a national $5.3 billion spend in 2015, but the UAE has the highest per capita spend at $239 in 2015. Although the UAE’s per capita spend will still be the region’s highest in five years, at $295, Saudi Arabia will close the gap, with individual spend increasing from $168 in 2015 to $273 in 2020 (Euromonitor International).

TOTAL MENA REGIONAL COVERAGE The Group is physically present in the MENA region through its marketing network, which includes showrooms, training centers, stores and offices aptly supported by multilingual professionally trained staff. Nazih Group’s customized and integrated business and communication network provides total quality to its customers. The Group’s product repertoire includes a vast range of professional beauty products and equipments to salons, beauty parlours, spas and fitness centres. The range includes haircare, skincare, bodycare, makeup, perfumes, salon accessories, tools and implements, personal beauty products and equipment, pharmaceutical beauty products, beauty parlour equipment and systems, spa furniture The Group has its state of art training institute at its head office, which provides services that include technical training to technicians in application of products and use of equipments and tools. Nazih beauty training institute is manned by internationally trained professional educators and trainers, and they impart latest technical skills and innovative customer management techniques to its customers to ensure business success.

Further information provided by Euromonitor International predicts that the share of premium beauty products in Saudi Arabia would grow from 54 per cent in 2015 of the market to 60 per cent in 2020, with the UAE’s premium market share increasing from 48 per cent to 50 per cent in the same period.


Nazih Group serve its products and services to professional salons and beauty parlours, hypermarkets, supermarkets, large groceries, retail chain stores and pharmacies. The Group has its own chain of retail beauty stores and kiosks, located in all the major malls of the MENA region.

Fragrances and perfumes, with sales of $5.8 billion are the region’s best-selling product types in 2015, followed by hair care ($4.2 billion) and skin care ($3.5 billion), according to Euromonitor’s survey.


The Group has its presence in the social networking groups such as Facebook, Twitter, Youtube and Instagram. Nazih Group’s market research wing is instrumental in supporting manufacturers with information about the changing customer buying behaviour and trends in the market.



to customers and manufacturers. It’s approach to customers and manufacturers is based on a simple theme the offer of total and one point solution customers and manufacturers. 108


ARTEM GIORGIO VEZZOSI s.r.l. Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 BAREX ITALIANA s.n.c. Via Grazia, 11 I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l. Via del Lavoro, 37 - Loc.Cappellazzo - I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 - BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti BECKER-MANICURE e.K. D-42655 Solingen - Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 - Bonvini s.r.l. S.P. Arceviese N. 225 - I-60019 Senigallia (AN) tel. +39-071-66442 - fax +39-071-7960000 - Bottega di Lungavita s.r.l. Via A. Verga, 13 - I-24127 Bergamo - Brelil s.p.a. V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 - e-mail: BRUNO SCARAVAGGI s.p.a. Via Rosario, 56 - I-26100 Cremona tel. +39-0372-460200 - fax +39-0372-28707 e-mail: scaravaggi@scaravaggi com Contact: Mr. B. Scaravaggi CA-MI s.r.l. Via Ugo La Malfa 13 - I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 - CERIOTTI s.r.l. Via Moscova 21 - I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: - CINDERELLAHAIR Inc. 12304 McCann Drive Santa de Springs, CA 90670 - USA tel. +1/562-903-1063 - fax +1/562-903-1064 Colordesign s.r.l. Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 - Contact: Mr. G. Mogni - Ms. S. Mogni CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180 CONFALONIERI MATITE s.r.l. Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa Cosm.o S.r.L. Via Braguti - I-25020 Pralboino (BS) tel. 030/9176360 - fax 030/9547229 Contact: Ferdinando Odorici CUCCIO NATURALé tel. 661-257-7827 - fax 667-257-5856 - CUMBO s.r.l. Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo CTL S.p.A Via Trento, 69 - I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 - da galeno officine cosmetiche s.r.l. Via Boscofangone, zona industriale ASI, I-80035 Nola tel. +39-081-8210296 - fax +39-081-19735752 Contact: G. Festa D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 - I-36100 Vicenza tel. +39 0444 349001 Dima Cosmetics s.r.l. Via Annibali 31/L - I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843 DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 -

EGOWORLD Via Ferrari, 9 - I-46014 Castellucchio (MN) tel. +39-0376-437047 - fax +39-0376-1872026 - Contact: Mr. A. Zanotti ELCHIM s.p.a. Via Tito Livio, 3 - I-20137 Milano tel. +39-02-5511144 - fax +39-02-55185141 - Contact: Dr. Sergio Bove ELGON PIDIELLE s.r.l. Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 - Contact: Mr. Andrea Laudando EMSIBETH s.p.a. Via Giovanni Murari Brà, 35/G I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773 ESI s.p.a. - Aloedermal Via delle Industrie 1 - I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: - ETI s.p.a. Via della Scienza, 49 - I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 - Contact: Ms. Sara Civitelli Faby Line s.r.l. I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523 FARMAGAN s.p.a. Via Fosso del Canneto 34 Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 - FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinin, 150 - I-10036 Settimo (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana Figaro - TCHEON FUNG SING Str. Del Cascinotto n. 250 - I-10156 Torino tel. +39 011 2731949 FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49 GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti GA.MA® Italy s.r.l. Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l. Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 - Contact: W. Sartori GIAMBERTONE s.r.l. Via E. Fermi, 126 - I-00146 Roma tel. +39/06-5591909 - fax +39-06-5590890 - GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato GM KOSMETIK s.r.l. Sede Operativa: Via Romolo Gessi, 18 - I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 - GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 - I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 - G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 - Contact: G. Arteritano Hipsteria Via Alfredo Faggi, 62 I-61122 Pesaro (PU) tel. / fax +39-0721/454030 - HSA s.p.a. Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 - Contact: Mr. Stefano Zanzi INDUPLAST s.p.a. Via Europa, 34 I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 -

Industrie Pagoda s.r.l. Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 - Contact: Vittoria Condemi In Italy Haircolor s.r.l. Via Gianni Agnelli, 5 - I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 - Contact: Mr. G. Mogni - Ms. S. Mogni INTERNATIONAL HAIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 - I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 www. ITALCAPSULA G. Rotta s.r.l. Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni ITALIAN GROUP s.r.l. Via Aldo Moro, 13 - I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 - JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 - D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777 Kaaral s.r.l. Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. 0039 0873 343127 - fax 0039 0873 548151 - KLÉRAL SYSTEM s.r.l. Via Lurisia, 6 - I-10024 Moncalieri (TO) tel. +39-011-6479020 - fax +39-011-642193 - Contact: L. Marianella LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) LANDOLL MILANO s.r.l. Via Soncino 15 - I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: - Contact: Mr. Fabrizio Luca Ascoli Little Butterfly Organic Ltd. 22 Priory Mansions, 90 Drayton Garden SW10 9RG London – UK tel. + 44/203-1513772 - fax + 44/2031513732 - Contact: Mrs. Gudrun Wurm LOVEINC. International-BIG PROFESSIONAL Via Malta, 12 - I-25124 Brescia tel. +39/334.345.911.7 e-mail: - Skype: loveincstevn MAESTRI ELVARES & FIGLI s.n.c. Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 - - Contac: Mr. Maestri MEDITERRANEA – FRATELLI CARLI S.p.A. Via Paressi, 11 - I-18100 Imperia tel. +39-0183-7080 - Contact: L. Carli MEHAZ WORLDWIDE Spilo Mehaz Worldwide - USA tel. +1-213-687 8600 - fax +1-213-620 1295 M & M International, Inc. 125 N. Congress Ave., Ste 17 Delray Beach, FL-33445 - USA Mirato s.p.a. Strada Provinciale Est Sesia I-28064 Landiona (NO) tel. +39-0321-827711 - fax +39-0321-828273 MiTi s.p.a. Via Thiene, 104 - I-36013 Piovene Rocchette (VI) tel. +39 0445581582 - fax +39 0445588320 MYOSOTIS s.r.l. Via XX Settembre 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello

OYSTER COSMETICS s.p.a. Via Barzizza, 37/A - I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 Panzeri Diffusion s.r.l. Via Brodolini, 30 I-21046 Malnate tel. +39-0332-426312 - PARLUX s.p.a. Via Goldoni, 12 I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi PDT Cosmetici s.r.l. V.le Cavalieri del Lavoro I–70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 e-mail: - Contact: Dott. Paolo Contri PFEILRINGWERK GmbH & Co. Kg Sudetenstraße, 5 D-42653 Solingen tel. +49-0212 5461-0 - fax +49-0212 5461-89 - Phil Pharma s.r.l. Via Beata Lucia De Narni 24 - I-44121 Ferrara tel. + 39/0532-202471 – – POOL SERVICE s.r.l. Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529 PromoPharma s.p.a. Via Biagio di Santolino, n. 156 47892 Acquaviva - Repubblica di San Marino tel. +39-0549 911030 - fax. +39-0549 956742 - e-mail: PUNTI DI VISTA s.r.l. Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 - e-mail: RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 REVIVRE ITALIA s.p.a. Via Vallina Orticella, 34 I-31030 Borso del Grappa (TV) Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 Shenzhen Shenchuang Electrical Appliance Co., Ltd. NITION (Marketing&Sales) Office Add: Room 1412, West tower of Costal city, Haidesan Rd., Nanshan, Shenzhen, 518054 China YSC (Factory) Factory Add: Building 15, Shaer Industrial Park, Ditang Rd, Shajing, Baoan, Shenzhen, 518104 China tel: 86-755-29899201 - mobile: 86-13828885169 - fax: 86-755-29899219 - Solis Ag Solis Hous - Europastrasse 11 CH-8152 Glattbrugg tel. +41/44-8746464 - fax +41/44-8746480 - - Contact: Mr. Thomas Nauer SPAZZOLIFICIO PIAVE s.p.a. Via Palladio, 5 I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 - Contact: F. Gobbo TAMARA ROSE 30-32 Garner Place, Inglebun NSW 2565 Australia tel. +61/407267267 - TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36

NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133

Vagheggi s.p.a. Via F. Pigafetta 6 I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 –

Neva Ltd. Miramarska 23 - 10 000 Zagreb, Croatia tel: +385 1 24 13 900, nevaprivatelabel@atlanticgrupa. com

VIRGILIO VALOBRA di G. Valobra Via G. Carducci, 5/7 - I-16121 Genova tel. +39-010-581171 - fax +39-010-5702191 Contact: Mr. G. Valobra

NIKA - IBECOSMETICA s.r.l. Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 - - ONETECH s.r.l. Via del Fiori, 10/c - I-35018 San Martino di Lupari (PD) tel. +39-049.9988800 - fax +39-049.9988859


VISION COSMETIC s.r.l. Via dell’Impresa, 21 - I-46043 Castiglione delle Stiviere (MN) tel. +39/0376-671638 - fax +39/0376-949847 WALAND s.r.l. Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 -




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Export Magazine 7-17  
Export Magazine 7-17  

E' un'esposizione permanente e aggiornata di cosmetici - profumi - articoli per l'igiene - prodotti fitocosmetici - bigiotteria - articoli d...