COMPANY
Purophi
ITALIAN SKINCARE WITH A NATURAL SOUL Purophi stands for Pure Organic Philosophy, on which the concept of this independent skincare brand is based. Only Italian ingredients are used, everything is made in Italy and it speaks of “green� chemistry, the sustainable chemistry that has a natural soul. Purophi takes a new approach to traditional organic cosmetics, offering innovative and high-performing formulations, which are green and vegan friendly.
Founded by Daniela Roppolo, this first independent Italian skincare brand is based on a very simple philosophy They revolve around the enzymatic bioliquefacts from organic fruit and vegetable waste: active ingredients with an aqueous base extracted without using aggressive chemical solvents and oils, but only with the aid of natural enzymes. With a low molecular weight, they have a much faster and more delicate speed of action on the skin. The desire for sustainability for Purophi starts from the very formula of every product. The recovery of elements which otherwise would be eliminated and the use of active ingredients developed in the respect of the environment guarantee formulations that in a greater balance with the ecosystem, both of the planet and our skins, without harmful elements for either of these.
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