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N. 8/2020 - bimestrale - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi - CONTIENESUPPLEMENTO.




On the cover: true Icon Lipstick by Naj•Oleari Italian Beauty

N. 8 ANNO XL novemBER-december 2020 BIMONTHLY novembre-dicembre 2020 contiene supplemento DIRETTORE RESPONSABILE GIUSEPPE TIRABASSO Autorizzazione del Tribunale di Milano n. 85 del 16/02/1991 Spedizione in abbonamento postale 45% art. 2 comma 20/B Legge 662/96 Poste Italiane Filiale di Modena - Italy - Tassa riscossa Taxe Perçue - aut. fil. E.P.I. Modena Printing: Formagrafica s.r.l. - Carpi (MO)

18-19 Astra 24-26 Beautystreams 37 La Martina 38-39 Purophi 41 Baralan 44 Polo Cosmesi


14 16 20

Cosmoprof India Cosmoprof Asia Lumson




Mavive: M. Vidal


Art Director Teresa Tibaldi

Published by M.T.E. EDIZIONI srl Via Romolo Gessi, 28 20146 MILANO Italy Tel. 02/ Telefax 02/41.23.405 E-mail: mteedizi@mteedizioni.it


8-11 Naj•Oleari 12-13 Versace 40 Trussardi 42-43 LR Wonder


Spotlight on Beauty & Wellness at Sea – by V. Kaminov

Managing Editor Giuseppe Tirabasso Editor-in-chief Claudia Stagno E-mail: export.magazine@mteedizioni.it Correspondent for France: Catherine du Villard Consultants Annalisa Aita - Judy Bloom - Francesca Bonelli Roberto Cimarosa - Valerie Kaminov Rebecca Lazzari - Joan Rundo Simona Verga - Catherine Wrenn P.R. Promotion Italy: M.T.E. Edizioni


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Astra Beauty Eurasia Beauty Istanbul Beautystreams Confalonieri Matite Cosmobeauté Eslablondexx Farmeco Guudcure Lumson My Luxepack Naj Oleari


Nourishing Volumizing Reinforcing Purifying Calming Restructuring No-frizz Color Maintenance ESLABONDEXX.COM

YOUR NATURAL WAY TO HAIR BEAUTY & HEALTH Clean Care means beautiful and healthy hair, but also looks out to the world that surrounds us. The vigour of nature is enclosed in the heart of the cosmetic formulae whose guiding light is simplicity, safety, functionality and the sustainable use of raw materials and packaging. More than 90% of the ingredients are natural or organic + ECO-PROTECT TECHNOLOGY which is a powerful blend of protective natural active ingredients for the hair, including sugar cane extract, monoi oil, argan oil and vitamin E.



NAJ•OLEARI Beautynews

The Italian beauty brand of Naj•Oleari Beauty presents its best seller collection and its other news


Naj-Oleari Beauty exclusive sponsor of Italy’s Celebrity Big Brother 2020

the series so that the contestants can discover this original, fresh and fun brand for themselves. This is an excellent opportunity to “showcase this historic brand and give it new life, increasing its appeal to competitors and viewers alike,” said the President of EuroItalia, Giovanni Sgariboldi.

Naj-Oleari Beauty is the exclusive official sponsor of the make-up used inside Italy’s most spied-upon house. On September 14th, a selection of Italy’s most famous celebrities have entered the iconic Red Door to the house which will be their home for twelve weeks.

In the house, they will have a wide range of Naj Oleari Beauty skincare and makeup at their disposal. Beauty cases and personalized cosmetic bags, along with counter displays and stands will be used by competitors when they are putting on their make-up. Naj Oleari Beauty has also planned a number of surprises throughout



LASTING VEIL PROTECTION The fluid and smooth formula of this foundation offers long staying power, a creamy texture, excellent and buildable coverage, a semi-matte finish, a natural effect which minimizes discolouring and evens out the complexion, reducing undereye dark circles and the imperfections of the skin, remaining comfortable in time. In six shades, the colour range covers a wide range of skin tones, from the fairest to the darkest.

TRUE ICON LIPSTICK True Icon Lipstick is an ultra-modern interpretation of the classic lipstick texture, glossy and comfortable to wear. The extraordinary texture is rich but light, and with incomparable colour release, for lips that unbelievably full and seductive. The special blend of powders and waxes creates a unique, almost velvety feel that transforms lipstick wearing into a whole new experience. The intense, saturated pigment is long-lasting, remains comfortable on the lips and won’t smear. True Icon comes in a gorgeous range of twelve colours, from a barely-there Powder Pink to the statement Nigritella Red.

WEAR THE VOLUME MASCARA This volume effect mascara has a panoramic and 3D effect. The creamy formula, together with an innovative super technological wand increases the volume of lashes by up to 152%. The special fibres separate, sculpt and lengthen the lashes infinitely, while extra-black pigments ensure intense and long-lasting colour for immediately more intense and deeper eyes.



WONDER LOOK EYESHADOW PALETTE This palette holds 10 velvety eyeshadows with different finishes: matte, shimmer and satiny. The extraordinary texture, soft and creamy to the touch, gives intense and immediate colour release. The formula has been created in the concept of “clean beauty�, where less is more.

The idea is based on reducing the ingredients to those strictly necessary for the performance of the product. The shades in the Wonder Look Eyeshadow Palette have been designed for a complete eye make-up and to give room to personal creativity with a perfect mix of light colours, dark colours and colours of transition. The Palette comes in three colour variants: Nude Tones, Rosy Tones and Cool Tones, all of which can be used to create personalized looks.

Beauty Essentials Make-up Palette Beauty Essentials Make-up Palette is indispensable to meet a wide variety of tastes and requirements, but at the same time offers practical and easy products suitable for all make-up lovers. The palette contains complete make-up for face, eyes and lips, ideal to exalt the face and create a radiant look. The nine eyeshadows, with various finishes, are easy to apply and blend in and per perfect for creating multiple kinds of make-up. For the eyes the palette also contains 1 mini-size Deep Eye Kajal and 1 mini-size Wear the Volume Mascara. The Blush and the two Highlighters, with lightweight and silky textures, are perfect for giving a healthy glow effect and creating marvellous effects, while the Bronzer gives a natural tanned effect. Lastly, the Plumping Kiss Lipgloss in a mini-size moisturizes the illuminates the lips for a 3D volume effect.


VERSACE the new women’s fragrance

Dylan Turquoise is a hymn to the sensuality of the Versace woman A vibrant and luminous fragrance, Dylan Turquoise represents both tradition and innovation, completing the Dylan Blue pour Femme and pour Homme family of fragrances. An explosive source of light, Primofiore Lemon, considered the best quality of lemon, opens the fragrance ensuring a very characteristic start, with a slightly acidulous, but constant, green note. Picked in the very first days of the season, this first winter citrus fruit offers an extraordinary amount of juice, which creates a n energetic and fantastic aura. The Lemon is accompanied by Italian Mandarin, from Sicily, which combines olfactory molecules from the skin and the flesh of the fruit, offering a multi-faceted note. The top notes become even more sparkling with pink pepper. The heart reveals all the creativity of the fragrance, with a special accord exalting the freshness of Guava juice, for a constant exotic and tropical aftertaste.



Transparent Jasmine petals bring an airy and fresh sensation, with a floral profile heightened by the essence of Freesia, which transports the composition into a modern green. The fragrance’s sensuality lies in the modern woods. A base between light and shadow, where Clearwood® associates an amberinfused sensuality with a woody character without leaving a trace of the earthy and camphor-like notes typical of these essences. Produced from sugar cane, this original molecule is the first created by biotechnology and represents an exclusive natural ingredient deriving from research. Associated with a cocktail of vibrant woods and white musk, it gives modernity to this prestigious fragrance. The natural factor is very important in Dylan Turquoise, as it has been created with natural ingredients and ingredients of synthesis of the best quality, obtained from traceable and sustainable supply chains in the world. It respects the highest standards of sustainability for environmental and social impact, following the principles of green chemistry (an approach based on a process of maximum efficiency to minimize the impact on the environment and human health) and using the most advanced research in biotechnology

(a process characterized by the use of renewable raw materials, 100% biodegradable and with a very low environmental impact). The bottle expresses Versace’s innovative design, the sinuous and elegant shapes recalling an amphora, a strong reference to Greek culture and mythology already present in the Versace Home collections. The satin glass bottle is in shades of sky blue, recalling the crystalline waters of tropical seas and echoing a constant desire for summer. The details are in pale gold, the aluminium cap offers the head of the Medusa in relief and the engraved name of the fragrance. The brand’s name is emblazoned on the shoulder of the bottle in large baroque letters. The campaign transports viewers into the idyllic Versace universe. In timeless situations, the blue of the sea encounters the colourful world of Versace. Hailey Bieber, on a magnificent beach, is seen at times in intimate and sensual moments and at others with secondary characters in a group. The narrative and the aesthetics are glamorous, sensual and light, capable of transforming the familiar into new, the ordinary into extraordinary and the beach into a Versace world.





Cosmoprof India, the event of the Cosmoprof network, dedicated to the beauty and cosmetics market, has been postponed. The show will now be held in a hybrid format called ‘Signature Event by Cosmoprof India’ - a unique combination of physical and virtual expo, on 22-23 February 2021 at Hotel Sahara Star, Mumbai, creating a niche business networking platform for the industry where both domestic and international Industry player can attend and interact. This expo will reinforce the Industry together reviving their existing connections and creating new ones, wrecking the void that has been created under the onslaught of Covid -19. The flagship edition will take place in the second half of 2021.

Ever since the lockdown started, the organisers of the Cosmoprof India have been in constant discussions with key industry stakeholders, partners and the local government to stay abreast of the challenges and complexities in the face of disruption due to COVID-19. Organising the Signature Event in February will allow more time for normality and confidence to return to the market and provide all-round better conditions for exhibitors and visitors to engage. The tradeshow will also be organised in accordance with the organisers’ health and safety standards. The detailed set of enhanced measures will provide the highest levels of hygiene and safety at the event, providing everyone with the

SIGNATURE EVENT BY COSMOPROF INDIA - A UNIQUE COMBINATION OF PHYSICAL AND VIRTUAL EXPO – TO BE HELD ON 22-23 FEBRUARY 2021 BolognaFiere and Informa Markets, organisers of the event, jointly decided to reschedule the second edition of Cosmoprof India, in order to guarantee attendees a high-level and safe business experience. The announcement comes soon after the Ministry of Home Affairs (MHA), Govt of India, has started to allow B2B exhibitions to take place with due SOP.


reassurance and confidence that they are participating in a safe and controlled environment. “The evolution of the pandemic in the country and the travel restrictions still in force worldwide have prompted us to reschedule Cosmoprof India, postponing the appointment with local operators and players to 2021,” said Gianpiero

Calzolari, President of BolognaFiere, adding, “Our goal is to guarantee to the cosmetic industry joining us in Mumbai the quality and professionalism that have distinguished the Cosmoprof brand all over the world for over 50 years.” According to Mr. Yogesh Mudras, Managing Director, Informa Markets in India, “India is a large, heterogenous market for the beauty and cosmetics sector with varied dynamics, while catering to different segments. The size of the market has propelled its beauty and wellness market which was growing at a CAGR of around 18%. The pandemic and the subsequent lockdown had impacted the sector significantly with a revenue loss projected between 30-35 % and we believe our timely signature edition will aid in placing the industry back on track.” “An analysis of beauty trends reveals that there will be a preference for quality products based on the principles of ethical practices, wellness, as well as formulations made of toxic free, safe and organic ingredients. Our show will focus on trends, personal care formulation challenges, innovations and opportunities around creating new products to fortify the sector. It will be the perfect platform for beauty & personal care companies and professionals wishing to reinforce their business relationships with partners and to have greater visibility among stakeholders and new players,” he added.

More information is available at: www.cosmoprofindia.com



COSMOPROF ASIA The Perfect Platform for Business Success across the Beauty Industry in Asia-Pacific

Cosmoprof Asia goes online this year with the exciting first edition of Digital Week. Transforming Asia’s most renowned annual beauty industry marketplace, the new virtual event Cosmoprof Asia Digital Week will be connecting companies and operators to help initiating new business solutions in this most challenging time. From 9 to 13 November, an expected 10,000 buyers from more than 70 countries and regions and some 500 exhibiting companies, representing all sectors of the cosmetics industry, will be able to connect, share new projects, define commercial orders, and evaluate trends and strategies to face the new challenges imposed on the market from the comfort of their own desks. In addition to the solid base of exhibitors and visitors from Cosmoprof Asia (Hong Kong), Cosmoprof Asia Digital Week has invited all exhibitors and buyers of Cosmoprof CBE ASEAN (Bangkok) to take part in this muchanticipated B2B online sourcing event, leveraging resources and developing concrete business contacts through a powerful digital platform.



Online seminars unveil new technology and trends CosmoTalks - The Virtual Series will organise more than 20 expert-led webinars with a specific theme every day. The full agenda of Cosmotalks – The Virtual Series is available at https://digital- week.cosmoprof-asia. com/en-us/Education/CosmoTalks-TheVirtual-Series. Cosmo Virtual Stage is the Digital Week’s main hub for learning and entertaining. Beauty trends come to life on this spectacular e-stage with demos of hair, nail creations, make- up techniques and presentations of innovative products. Spotlight events will undoubtedly be the hair demos, including “Shiseido Professional Brave Elegance Moments” and “Fashion Blowing Style by iQ perfetto, GAMA Professional”. Find the most updated Cosmo Virtual Stage agenda at https://digital-week.cosmoprof-asia.com/ en-us/Events/Cosmo-Virtual-Stage. The CosmoTrends report will continue to be the

reference point for all beauty professionals. This online report will showcase the 20 most exciting products from the virtual exhibitors and the representing trends selected and analysed by BEAUTYSTREAMS. The report will be announced at a dedicated webinar during Digital Week.

Digital Week draws positive response from global industry The first edition of Cosmoprof Asia Digital Week has gained the support from InvestHK, the Hong Kong SAR Government department responsible for Foreign Direct Investment, and The Cosmetic & Perfumery Association of Hong Kong (CPAHK) for joint collaboration and promotion.

New AI business matching platform Distributors, importers, retailers and manufacturers will be able to discover over 3,000 new product showcases during the five-day event. The AI-powered Match&Meet platform software will facilitate the business matching, and allow users to manage business meetings with live video calls, chats and seminars independently. Exhibiting companies will be able to analyse their activities on the platform, collecting post-event reports on visitor traffic on their profiles, engagements and percentages of new contacts. Match&Meet will allow multiple business contacts, not only between exhibitors and buyers, but between exhibitors as well, in additional, buyers can refer to other operators to discuss new collaborations.

For further information: www.cosmoprof-asia.com/digital-week



ure t u f e h t f o ic t The cosme w cost lo d n a le b a is sustain


“The awareness of having to do something for the good of our planet is now on the agenda,” says Lucia Menghella, CEO of Astra Make-Up, at the head of the company together with her husband, Simone Settimi, General Manager. “The beauty universe is responding to the call with an increasingly attentive eye on sustainability and, with our new


lines, we want to offer a new idea of beauty that is genuine and clean, thanks to eco-friendly products at competitive and educational process for all the generations.” If the future of the beauty world is getting ready to be full of innovations, Astra Make-Up intends to be part of it with a conscious and renewed corporate policy, and a clear vision on environmental, social and governance issues. “Those who choose a cosmetic today are looking for a product that takes care not only of their beauty, but also of their health and the environment,” continues Lucia Menghella. “For us Astra means offering our consumers a range of very high


performing products, where quality, experience and passion merge with the textures and formulas, understanding the dynamism of the trends of the moment and the iconic nature of the essential must-haves for the daily beauty routine and to feel themselves, unique and free. It is precisely our attention to safety, the performance of the products and the market trends, that drives us to embark on an increasingly green path, integrating sustainability into our corporate strategy, with the objective of concretizing important commitments in the area of Corporate Social Responsibility.” Astra Make-Up launches in 2020 the new collection of make-up, Pure Beauty. “After more than 2 years of research, we have created a range of products capable of combining high performance with textures formulated with more than 90% of ingredients of natural origin, made to create genuine and vibrant make-up looks,” continues Lucia Menghella. “Pure Beauty” is synonymous with “Pure by choice”: the line comes into being to exalt a conscious, clear and clean beauty in its most uncontaminated essence. This range of eco-friendly products are the concrete example of how Astra Make-Up

interprets sustainability, through innovative and green references, conceived to bring out the best of beauty. The Pure Beauty collection comprises an eye palette, a universal powder for the face, two eye pencils, a face primer and a mascara. 2020 for Astra Make-Up continues to be characterized by timeless beauty, that is natural, genuine, modern and innovative, with an identity strongly linked to its community and the Italianness of which it has always been a representative. It is a new beauty that expressed the values and philosophy of the “change in continuity,” a multicultural beauty that englobes the concepts of “inclusiveness” and “diversity”, because Astra is “affordable luxury” for everyone, beyond all barriers and genders, which highlights through make-up different personalities and puts individuality and the personal characteristics of every single consumer at the centre. Astra Make-Up, a brand of cosmetics founded in 1988 in Todi (Perugia), has taken its beauty philosophy to over 30 countries in Europe, South America, the Middle East and Asia, and today counts on a distribution of over 3,500 points of sale.




Ecompact, the innovative ECOMPACT®: THE FIRST ECOMPACT® AND PROJECT COMPACT CASE WITH “SPECCHIO” compact case created Ecompact is part of Specchio, one of the ECO-SUSTAINABLE DNA by Lumson S.p.A in Ecompact is the first compact case for projects to receive a financing grant from collaboration with Marino make-up that unities three innovative a call from “Fashiontech- Research and Belotti Srl, has won the concepts of circular economy: Reduce, Development Projects for Sustainable Reuse, Recycle into packaging with a Fashion” organized by the Region of Special Award in the classic, minimalist, and ergonomic design. Lombardy in support of circular economy Environment category The packaging solution devised and and sustainable development. at Best Packaging 2020 patented by Lumson S.p.A in collaboration The project foresees the development of

Best Packaging is a contest that selects, promotes, highlights, and awards the best packaging solutions each year. The 2020 edition, in which the common thread was dictated by environmental and economical sustainability, awarded solutions that stood out in terms of planning, technology, design, and materials. The awards were announced during Re-Economy Summit, the digital event put on by Sole 24 Ore in collaboration with the Italian Institute of Packaging and Conai. Matteo Moretti, President of Lumson made the following comment regarding the prestigious recognition given to the Lumson Group: “We are honored to have received this award that is proof of the Group’s commitment to interpreting and anticipating the needs of the market and the strong push towards sustainable and responsible innovation, an element that has always characterized our industrial footprint and our mission. In addition, the award won today with Ecompact comes a year after we welcomed Belotti into the Group and it’s a testament to the perfect synergy between Lumson’s years of technological and manufacturing expertise and Belotti’s profound technical and creative know-how”.


with Marino Belotti Srl perfectly captures the three key principles of sustainability. Ecompact introduces the possibility of separating both the inner tray as well as the mirror from the main body of the compact thanks to a simple and intuitive mechanical system of hooks that facilitates separation and consequently allows for each component of the packaging to be put into the appropriate recycling channel. Sustainability is also guaranteed by the plastic* material that the packaging is made with which can be organic, bio-based, or compostable. What’s more, the separation of materials allows for the easy removal of the tray which can then be replaced with a new one, resulting in a perfect REFILL CONCEPT. All of these features enable the compact case to be re-used in addition to a subsequent reduction in the use of plastic. Last but not least, the mirror can be separated from the compact, becoming a stand-alone product.

a new generation of products for makeup with heightened focus placed on the concept of sustainability throughout the entire production process.

It was created with the support of The Foundation of Polytechnic University of Milan, of which Lumson is an institutional partner, giving its own contribution to seize this opportunity by offering the exceptional skills and knowledge of The Polytechnic University of Milan, led by Prof. Luigi De Nardo, for research and development purposes. *Ecompact and all its components are monomaterial (including the hinge).

Discover the complete range on




The line for moisturizing, sanitizing, and rebalancing the scalp, hair and skin. Inspired by scientific studies on the antibacterial efficacy of Italian honey, of balsamic essential SLES&SLS oils such as cinnamon, eucalyptus andCRUELTY tea tree, coupled with FREE


the detoxifying power of charcoal, it amazes for its “black” textures, for its sensory pleasantness, and for its “clean” formulation approach.








GUUDCURE is a brand of H.S.A. S.p.A. // www.hsacosmetics.com // made in Italy





Beautyscape 2030 What’s Coming Up Next

As we march forward into a new decade, BEAUTYSTREAMS, global beauty trend company, identifies the seismic shifts that will define the years to come. Innovation is accelerating at an unprecedented pace – and with significant consequences. Major changes in technology, social responsibility, and sustainability are reshaping our world, with a massive, cascading effect on all industries, including the beauty sector. Through their proprietary Trend Funnel forecast methodology, BEAUTYSTREAMS analyzes and predicts how these insights and macrotrends will impact the beauty sector. Working with their Future Collective of global, cross-disciplinary specialists in biotechnology, food, dermatology, socio-politics, design, art, and sustainability, they determine the factors that will influence tomorrow’s world. “Wherever they are, patients will receive diagnoses and treatments in a customized and convenient way,” says Dr. Bertalan Mesko, Director of The Medical Futurist Institute in Hungary, and a member of the BEAUTYSTEAMS Future Collective. “Patient empowerment is simply the biggest milestone in the history of medicine. As advanced technologies from 3D bio-printing human tissues, to genome sequencing and personalized treatments become more accessible, these will support the chance for a longer and healthier life,” he states. Technology and sustainability are, of course, the overarching megatrends that underpin the next decade, transforming product development and marketing, and guiding consumer desire for innovation. Advances in augmented reality (AR), will have a huge impact in how consumers interact with, and purchase, beauty products. Wearable technology, including health tracking devices, will continue to explode in popularity as advances in wellness technology will enhance our world in the years to come.


Health trackers are evolving from the wrist to ‘hearables’, or devices for use in the ear, and ARpowered glasses. There are even augmented reality contact lenses (an alternative to AR glasses) that track the wearer’s eye movements, and display information wirelessly on the user’s smartphone. Digital tattoos and skin adhesives, similar to bandages, that simply attach to the arm are already being used to monitor vitals. Implantable chips and trackers will become fairly common in order to monitor chronic health conditions like diabetes or heart problems, as well as sleep, skin conditions, and more. Digital health technologies will make patients the point of care. Machine learning will fall into one of two camps: learning information about an aggregate of people similar to oneself, and personalizing information to suit our profile.


For example, machine learning will be able to monitor what women aged 50 and over, with dark skin and age spots, are using to care for their skin by collecting data from AR product solutions, and then make product recommendations based on these characteristics. Importantly, these recommendations will be ever evolving as the recommendation engine becomes increasingly precise.

growing global consciousness of our impact on Planet Earth. “The “Ethic-Aesthetic” is the trend of the future: this means green chemistry, vegan-friendly, environmentally-friendly, cruelty-free, clean molecules, and a coexistence of luxury and green,” says Dr. Maria Vittoria Giatti, an Italian plastic surgeon, also part of the Future Collective. It’s a new day in aesthetic surgery.

“If you think about AR as adding information to the physical world, the uses of the technology become evident,” says Robin Raskin, the US-based founder of Living In Digital Times, and a member of BEAUTYSTREAMS Future Collective. “What if I cut my hair short, or dye it blond, or lose ten pounds, or get new glasses? “AR already allows us to play these what-if scenarios without making any investment until we can gauge results. With regard to in-store displays, AR will help navigate towards the right choices, create personalized samples right before your eyes, or show us what a foundation might look like in a different color,” she comments. “The hardest thing for marketers will be to remove bias and pre-judgment thatmight effect the outcomes of AI, and neglect to use common sense.” In tandem with all these technological innovations is a growing demand for sustainably-sourced natural ingredients and materials, part of the

“Holistic plastic surgery is the future. This is not just about filling wrinkles or correcting an age skin spot, but a wider vision that cares about the psycho-physical “wellbeing” of each patient. The synergy between plastic surgery, aesthetic medicine treatments, and home prescriptions for nutraceuticals and cosmeceuticals will gain momentum in the future,” says Dr. Giatti. “Synthetic biology has a wide range of possibilities that could apply to beauty, from reformulating cosmetics to altering our bodies so they don’t age,” remarks Andrew Hessel, renowned Biotechnology Futurist based in the USA. BEAUTYSTREAMS will present these and other key insights at Cosmoprof Worldwide Bolgona in a series of three major installations at the main Centro Servizi area. The first installation is “The Big Picture” which gives an overall glimpse into the next decade, based on perspectives from different fields by the



BEAUTYSTREAMS Future Collective. “A Day in 2030” is the second installation, a multimedia experience that invites visitors to immerse themselves in the lifestyle and consumption habits of consumers in 2030, from morning through afternoon to evening, with blue-sky concepts spanning color cosmetics, hair care, and skin care. The third installation is “The Face of the Future” is an iconic representation of tomorrow’s consumers, exploring how they will evolve on a physical and behavioral level. For example, in the next decade, multi-ethnical and epigenetic evolutions will continue to shape the new faces of humanity.

With interracial marriages on the rise, mobility increasing through international travel and immigration, and the rapid rise of urbanization and city living, the traditional physical features defined by mono- or bi-ethnical backgrounds will most certainly disappear. New “metissages” will increase. The role of genetics will soon take a back seat to


our chosen environments. While every individual’s DNA composition is unique, the same genetic heritage does not necessarily result in the same exact physical appearance, as evidenced in the way identical twins age. In addition, lifestyle, environment, and emotions are doing more to trigger processes that accelerate aging than DNA. External conditions have a massive impact on our mental well-being, our bodies, and our skin and hair as they can create an imbalance in the natural cellular process, resulting in premature aging and weakening of the skin’s natural defenses. Our lifestyles are quite literally imprinted on our skin. Age demographics are also changing, creating ever-evolving consumers demands. The rise in inclusive beauty is driving the industry to embrace a broader portrayal of consumers of all ages, including much older and much younger generations than previously targeted. On the one hand, the age category of over 65 is the fastest-growing segment of the world’s population, outstripped by an even older subgroup: those aged 80 and above. However, old doesn’t mean oldfashioned and inactive. Our industry will need to adapt to dynamic octogenarians with their specific cosmetic needs and demands. On the other hand, Alpha Gens, the first generation of truly digital natives, are growing up in the middle of a climate emergency, witnessing a quickly deteriorating planet and environment, which makes them uniquely inclined to be ethical and value-led. Some 67% of 6- to 9-yearolds want to make saving the planet their career mission. Fortunately for us all! To discover more, BEAUTYSTREAMS will host a panel discussion at Cosmotalks, Cosmoprof Worldwide Bologna, where they have gathered several experts from their Future Collective for a live discussion on lifestyles shifts in 2030.

WONDER BLACK WONDER BLACK–The decisive eye make-up! Confalonieri’s creativity, expertise and technology alowed the birth of the innovative Jumbo wooden pencil Wonder Black. Totaly dismountable, it can be used as eyelash and eyebrow Mascara, Eyeshadow and Eyeliner. Waterproof certified texture, extreme hold all day long, high temperatures maximum resistance, smudge-free.

Please check the video for directions for use

CONFALONIERI MATITE S.R.L. Sede Operativa: Via Al Piano Z.I. 23020 GORDONA (SO) ITALY www.confaloniericosmetica.com cinzia@confaloniericosmetica.com



A diversified portfolio and a strong vocation for export INTERVIEW WITH MARCO VIDAL, MANAGING DIRECTOR, MAVIVE EXPORT MAGAZINE: Mavive S.p.A. is along-established company with deep roots in Venice and consequently with a strong connotation of Italianness. Are these two elements synergic? MARCO VIDAL: They are important added values both in our life and in our business, like a business card which gives us a special advantage due to where we come from, rich in inspiration and international relations, with a deep cultural fabric. Venice combines two essential aspects: the historic monumental art, which is extraordinary, and the activity of contemporary art. The latter is also an important source of stimulaus, of modernity and of inspiration. You only have to think of the Biennale, of the Guggenheim Museums, of all the initiatives on the topic of art organized every year. These events attract visitors and connoisseurs from all over the world, and which means that in Venice there is a lively cultural atmosphere. I would also like to add that our city is the very quintessence of an Italianness made up of class and good taste, where both craftsmanship and the manufacturing industries express themselves at high levels. EM: Your family has opened a Museum of Perfume in Venice, can you tell us about this decision? MV: It is an important project, still in progress, which inaugurated seven years ago that today is called the Museo Stabile del Profumo in Palazzo Mocenigo.


It was a proposal that we, the Vidal family, made to Venice City Council, to present to the world, through a museum, the extraordinary role that Venice played in the world of perfumery. Our city was the first in Europe to absorb the culture of cosmetics and perfumes from the Orient, in particular from the Byzantine Empire, to then develop with the use of raw materials, many of which from the east. Let’s not forget that the way to make perfumes was shown for the first time in a treatise written by Metrodora in the 6th century. The first corporation of perfumers was founded in Constantinople and the first corporation of perfumers in the West, called “Muschieri”, was founded in the city of Venice. This corporation developed one of the most important discoveries: the use of alcohol for the preservation of fragrances, whilst until then“unguentum” had always been used. Alcohol, and more precisely aquavita, guaranteed a wider and long-lasting production, allowing its sale along the trade routes of the time. In the museum, we wanted to give a strong characterization from the synesthetic point of view, creating a multisensory route which allows visitors to visit it through the sense of smell. This cultural project has all the credibility to be linked to our prestige and ultra-selective perfumery The Merchant of Venice project. The credibility and visibility come precisely from a public museum, where a story is told to a large international public, which every year numbers about 30 million tourists. The Merchant of Venice becomes, with great coherence, the heir of a long tradition, that of the Venetian art of perfumery. EM: This coherence is supported by the fact that the Vidal family has been specialized in perfumery for four generations… MV: It was my great-grandfather, exactly 120 years ago, who founded our first research laboratory in the same place where the Museum of Perfume now stands.


After having acquired this perfumery laboratory and its recipes, my grandfather bought a Venetian soap factory, as the production of soap fully respected a Venetian tradition. From this adventure, which then became the history of four generations, Vidal became one of the most important firms of the 20th century in perfumery, as far as the production of soap and body care products was concerned.

From the commercial point of view, we are structured in two divisions, one which looks after the brands Police, Replay, Pino Silvestre, Monotheme and a few other lines and one which concerns the ultra-selective and niche part; in addition, we have a company dedicated only to our merchant of Venice brand. The decision to deal with the Ermanno Scervino and The Merchant of Venice brands separately comes from the need to look after the typical

From left, Vidal factory and Misericordia

EM: You, Marco, have already been with the company for several years, and recently you have taken on the position of Managing Director. What is the fourth generation now proposing? MV: We are in front of an important challenge, accentuated by the pandemic which has affected the whole world. From the very first day we reacted promptly; in the period of the lockdown we activated a production of sanitizing gels, selling two and a half million pieces in two months. I hope that our type of business, family-run, can also be a competitive advantage in the months and years to come, and that we can return to real growth and not only recovery. We have a courageous approach to challenges; Vidal has gone through world wars, it has overcome a transfer of company division and many other issues. I think that the fact of being a family-run company allows us to react before others, to operate with great flexibility and to take decisions with a long-term vision. EM: How is your company structured? MV: Our business revolves around various brands, both proprietary ones and under licence, with diversified positionings. Our main office, where about 35 direct – 50 in all - employees houses all the services of logistics, quality control, marketing, product development, purchasing, Italian and export sales, administration and management. It is also from here that we follow The Merchant of Venice and the retail sales sector.

products of the selective perfumery channel with the necessary dynamics of creation and presentation in the point of sale, which are particularly carefully considered and more sophisticated. The Furla brand deserves separate mention: we bought the international license for perfumes about a year ago and we classify it ‘introduction to luxury’. The fragrance follows the strategy of the brand of being a luxury product, at an affordable price. This brand is positioned in the middle of our two divisions. EM: The Monotheme brand, which is your property, has very specific characteristics… MV: It is a line which has as its philosophy that of combining great Italian quality with a democratic quality-price ratio, where essentially the brand is a ‘no-brand’. At the centre it is always the product, which often has a green approach. The perfume is made up of single notes. This year we have added Ecopure, a complete line of skincare for the protection of the skin from viruses by anti-bacterial agents. The range comprises, as well as some sanitizing gels in different alcoholic percentages, other interesting products such as the scented sanitizing gel, a hand cream with an antibacterial filter, invisible gloves with a cream covered by a patent which creates a protective filter against chemical and viral agents, a spray for the hands and a glycerine-based soap. I think that this line is absolutely innovative and complete and very useful.



EM: Mavive, ever since its foundation, has developed a strong vocation for export markets; are you satisfied with this choice? MV: It was a choice that my father Massimo made, who has always had great ability and experience in export, an activity which started when he was with Vidal and which he then transferred to Mavive, founded in 1986. In the early years, Mavive again acquired the international part of the Vidal brands. Before anyone thought of it, when most companies were focusing on the domestic market, my father implemented an export strategy where the Italian market was treated as one of the many export markets. He was a real precursor and the decision proved him right. We did not open the Italian division until 2001, facing up to all the problems typical of our complex local market. The Italian market was my first job, and I have to admit that for a youngster of 23, it was a great gym!

Personal shopper Tmov

EM: Is e-commerce part of your commercial strategies? MV: Yes, with direct management; two years ago, we developed an internal platform with two online shops, one for The Merchant of Venice, and one for all the other Mavive products. Our virtual store consists of some 1500 references, including our products and products in distribution. Then there are two fundamental products this year: the first completes the launch and the online Furla store in our system with the online sale of the parent company of the fragrances. The second is a highly innovative project; we are launching for the first time in the world of perfumery, the service of an online personal shopper. This came from when we saw that to present a brand like The Merchant of Venice it was necessary to prepare assisted sale with skilled personnel, trained to tell the story of the fragrance, advising the client as best as possible. In artistic perfumery, even more than elsewhere, competence is the key to success. For this


reason, we wanted to create an intermediate passage giving our online users the possibility of having a personal shopper at their disposal who, connecting online, presents and describes the fragrance. From the middle of October to January 2021 the system will be on demand; members of the platform will be able to book appointments online, according to a pre-established calendar. From January onwards this service will be integrated permanently into the online shop. The service is also active for international clients, European and American – in English and German. At the moment there are four specialists who will present the products in as an exciting and fascinating way as possible, required by our family brand. The decision to promote sales online more, although not a decisive component for the time being to increase our turnover, could give more satisfaction in the near future; it is a channel that is already widely used by multinational companies, and undoubtedly it is an excellent showcase for the various brands. EM: Do you think it is useful to diversity your activities? MV: Absolutely; for this reason we have created a diversified portfolio, while remaining in the area of our specialization, i.e. alcoholic perfumery. EM: Are you also counting the brands distributed on the Italian market? MV: Yes, the legendary 4711 Cologne, which really deserves special appreciation given its long history and unique perfume, and Cristiano Ronaldo, a sports brand for the young and for those who want to feel young! C.S.


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Live on nd th Nov 30 - Dec 02 , 2020








Spotlight on Beauty & Wellness at Sea by Valérie Kaminov VALÉRIE KAMINOV – BIOGRAPHY

Valérie Kaminov is Founder and Managing Director of the highly successful International Luxury Brand Consultancy based in London. For over 20 years Valérie has been at the forefront of the global cosmetics industry and has worked with a vast array of luxury, premium and niche beauty brands and fragrances. Her extensive expertise, commercial acumen and practical experience are much sought after by both iconic global brands and newly emerging talents. Valérie’s wealth of knowledge in international growth strategies and business development is combined with an inspirational and forward-thinking approach. Through her exceptional insight and understanding of the industry Valérie has helped brands amplify their market reach on an international scale, elevate their brand presence and improve their performance. To her clients, she is more than a consultant, she is a trusted asset, advisor, partner and brand guardian. Valérie ’s expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth is particularly highly valued by Private Equity Funds, multi-national organizations and financial investors. Her advanced qualifications and her proficiency in corporate governance have made her a much-desired Board Advisor and Non-Executive Director to well-established companies and pioneering Indie brands. Valérie is also dedicated to passing her knowledge along through a range of conferences and events. She has been a guest speaker at the non-profit organization CEW’ Mentoring Services where leading executives offer guidance and professional development support. As the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valérie organizes this influential conference in Europe; it has become a key global gathering for manufacturers, brand owners and distributors to come together to discuss the opportunities and challenges facing the industry and their businesses.

When you think of Zen-inspired treatment rooms, Nordic bathing rituals, mindful meditation, immersive and sensory retail experiences, you don’t tend to associate these with a cruise ship. But in the world of modern-day cruising beauty and wellness are taken very seriously. Cruising is also big numbers, in 2019 there were 30 million global passengers (2020 had been forecasted to grow by over 6%) and there are over 250 ocean vessels plus 500 river cruise ships around the world. There is no denying that Covid-19 has had a major impact on the cruise industry with many lines focusing on 2021 for a full return to service, but what is interesting to note is that many cruise lines are already reporting strong demand for 2021. This fact is testament to the exceptional loyalty that characterises a cruise passenger, it is one of the reasons why this has become such a strong channel for growth within the beauty and spa sector. The pandemic has created a pent-up demand that is leading to very positive forward bookings.

The Onboard Revolution Today’s operators are looking far beyond simply selling basic duty-free items instead they are exploring how they can make shopping a broader part of the overall cruise experience. The previous set formula has been re-imagined offering a more integrated approach that sees retail as part of the cruise experience rather than segregated. With many cruise lines, there has been a strong investment in creating an enhanced retail footprint to include more luxury stores and noteworthy brand line-ups. Retail is no longer hidden away in the corners of the ship, it has become an essential part of new ship builds.


An example of this is the Costa Venezia, which launched in 2018 and features more than 8,000 square feet of retail space amid a two-deck shopping pavilion which Starboard Cruise Services has curated with some of the world’s most celebrated brands. Designed with the Asian shopper in mind the luxury partners include Cartier, Jaeger-Le-Coultre, Salvatore Ferragamo and a first with their Tiffany & Co boutique. These brands are highly coveted by Chinese luxury consumers and made even more irresistible when they can be purchased tax and duty free. A further appeal is the largest beauty space at sea, measuring more than 2,500 square feet and including over 30 international brands, with the debut of Clé de Peau Beauté and Hermes, Yves Saint Laurent, La Prairie, Bvlgari, Chanel, Dior, La Mer, SK-11 and more. Asian beauty brands include Dr. Jart+, Sulwhasoo and The History of Whoo. Even the most sophisticated cosmetic brand would feel at home in this beauty-centric atmosphere. Cruise lines have woken up to the engagement and revenue opportunities that investing in their retail offering can bring about. Like their onshore counterparts, cruise ship stores have embraced the concept of experiential retail. So much so that in 2018 it was the new cruise ship Celebrity Edge that won the top Travel Retail Industry award as the best store launch of that year. Key to their success was putting the guests at the very heart of any retail plans and decisions. The combination of dwell time, a relaxed environment and the ability to build a qualitative guest connection makes retail on a cruise ship ideal to take time to discover a new beauty brand or experience a specially designed treatment. Adding to this positive setting for brand exposure is the passenger profile as cruising attracts a global guest with North Americans making up half the annual passengers, Europeans being a strong second and next is a growing Asian clientele. The potential to build awareness with an international and multigenerational audience via cruise retail is attracting both well-established and niche brands. Innovation abounds with brands, operators and retailers working together to deliver something unique. Retail powerhouses like Starboard Cruise Services, Harding Retail, Heinemann and Dufry have been central to the dynamic evolution of the cruise retail experience. Their understanding of the cruise model, passenger demographics and destination ensures a synergistic alignment that is tailored to each vessel.






Starboard Cruise Services leads the way with a portfolio of more than 90 ships. Owned by luxury giant LVMH Moët Hennessy, Starboard continued its innovating standard with the introduction of a new concept Sephora Collection earlier this year. Available as a standalone branded gondola the specially designed Sephora Collection is all about discovery and engagement in a fun way. This continues Starboard’s reputation for their transformative retail experiences; they are not about selling a bottle of perfume or the latest lipstick, it is no longer a transactional business model but one built on memorable and enjoyable experiences.

Sephora Collection Starboard Cruise

It isn’t just the retail side that has undergone a seismic shift, onboard spas have become award-winning centres of excellence filled with destination-inspired treatments and wellbeing experiences. The utmost care is taken to design menus for the guest demographics, profile of the ship and where they are sailing. With itineraries typically ranging from 7 to 14 days there is time to truly enjoy the spa experience. All this makes ‘beauty at sea’ one of the most competitive markets to enter, but do it well and it can be highly beneficial.

Opening the Cruise Door The route to getting a brand on board a ship is not the same as getting your products in front of a department store buyer or a spa. It isn’t easy to break into this sector and it helps to have expert advice and guidance. One such company is CC8 International founded by industry veteran Catherine Cochaud. This US-based consultancy recognised how cruise travel retail offered a valuable channel for beauty brands, Cochaud along








with her Managing Partner Etienne Kusmierek have created a specialist division within the business to focus on connecting brands with the cruise industry. They combine exceptional industry credentials gained from working with some of the world’s most iconic brands with an insightful and rare understanding of the cruise ship model due to Kusmierek’s previous role at Starboard Cruise Services.

of the equation, “we see an opportunity for brands to connect with their guests’ pre-cruise. All experiences onboard will be based around discovery, hospitality and fun. Online sales have clearly gained the upper hand, with retailers focusing on delivering a true client journey and experience through the online channel. Successful strategies include finding the perfect balance between the right physical doors and the right online presence.” CC8 International are already seeing an uptake in their services with brands looking to diversify their business channels as well as capitalise on the cruise ship setting with its time-rich consumer. Unlike other travel retail channels, cruise ships are all about a relaxed and engaged shopping experience. Passengers love the ease of access and the ability to visit at their leisure. Their mind-set is to enjoy and to purchase.

Catherine Cochaud, Founder, CC8 International

Etienne Kusmierek, Managing Partner, CC8 International

“Our mission is to perfectly match brands with the right cruise lines based on their DNAs and profiles.” Catherine Cochaud, Founder CC8 International “We contact the key decision makers, lead negotiations and once onboard we advise brands on the marketing, events, and training plans necessary to ensure the optimum guest experience. We also ensure that visibility is maintained as it is important to keep your brand prominent with the cruise operators to ensure strong sales and profit.” Both Cochaud and Kusmierek recognise the impact Covid-19 has had on the cruise industry not just in 2020 but in years to come as some of the major lines are pushing back their new ships launch. Cruise giant Royal Caribbean had planned to introduce 5 ships in 2021 but has postponed some to a later date. They are also seeing how some lines are selling off some of their ships to reduce their current fleet capacity, in some cases up to 15% of their portfolio. Against this is the longer-term picture with strong demand for 2021 and beyond; cruise passengers are some of the most loyal and passionate travellers to be found with many taking 2 cruises a year. This will be an important factor for the cruise industry rebound. The pandemic has also created the time for cruise lines and their retail operators to rethink the shopping experience with more customer-focused plans. Etienne Kusmierek highlights how digital will become an important part


Both Cochaud and Kusmierek expect to see the product selection becoming more demanding and stricter, with brands being reviewed on key factors including: • Innovation, sustainability, environmental credentials and consumer wellbeing • Online consultation and personalised recommendations • Training and education both in person and via digital platforms • Creating a unique, engaging and positive experience – “retail-tainment” at its best Although the well-known “classical” names are a muststock, particularly with the growing Asian clientele, there is more demand for eco-responsible brands and not just by the younger generations. Catherine Cochaud advises “we envisage natural skincare along with essential oils and supplements being the next hot categories. Some categories we are working on are – Marine Beauty, Mineral Beauty, Science-Led Beauty, Organic Beauty etc. These are not relevant for all cruise lines but with our insider expertise we can identify and select the best fit.” Beauty buyers like CC8’s curated approach to product selections as well as their recognition of cruise-specific influences such as profile, destination and duration of a cruise. Catherine Cochaud explains “all are critical for the success of the retail operations as any decision regarding selection, stock and staff scheduling is based on several factors including demographics (nationality breakdown), length of cruise and the number of days at sea”.







overall cruise experience. These days the major players are vying to create a vast and inventive range of wellness offerings in a world-class designed setting. We have seen the first ever at sea Champneys Spa with the Marella Explorer that comes complete with 12 ocean view treatment rooms and a stunning thermal suite with the largest sauna at sea. Viking Cruises Livnordic Spa also has thermal suites, these come with thalassotherapy pools, hot tubs as well as open fire places and cold plunge pools; there is even a snow grotto. Intense relaxation and mental healing are at the heart of their concept.

Space on a ship is at a premium so the size of the stores is limited compared to an airport but cruise lines expect a return. Cruise ships have two main revenue channels, ticket sales accounting for around 62% with onboard purchases being 38% and retail is a key component of sales. Buyers therefore favour brands that are willing to offer a carefully chosen collection, mostly centred on bestsellers and key references. As buying gifts is also a strong purchase driver having the right mix in terms of price point and style adds value to your brand. If successful in getting your brand onboard, CC8 recommends maintaining the momentum with regular launches and editing out products.

The Spa on the Seabourn Ovation has been created with the celebrated designer Adam D Tihany, whose portfolio includes leading hotels and resorts as well as restaurants for culinary icons Thomas Keller and Heston Blumenthal. This full-service salon draws on the line’s partnership with the legendary leader in integrative and botanical medicine Andrew Weil. While the Celebrity Edge is packed full of sea-spa firsts. There is a Sea Thermal Suite offering 8 therapeutic journeys, hot yoga, a Spa Wave MLW Amphibia table and more than 120 treatments. Cruising has some impressive wellbeing credentials.

The Wellness Factor With features like heated ceramic loungers, light-changing cushioned treatment beds and hydrotherapy pools, cruise ships spas have gone to a whole new level over the last five years. As wellness tourism moved from a trend to a necessity, cruise lines sought to compete with landbased resorts to make their spas an essential part of the

The pre-eminent global spa operator with over 80% market share is OneSpaWorld, they look after over 160 ships around the world and in 2018 over 20 million passengers enjoyed a service created by OneSpaWorld. From traditional and alternative therapies, to body and skincare treatments as well as a full array of medi-spa their market-leading expertise has created awardwinning spas and pioneered a new level of onboard wellness. This comprehensive suite of premium health, fitness, beauty, wellbeing services and products makes them the partner of choice by many cruise lines. Celebrity Edge








OneSpaWorld’s primary revenue is service-driven at around 75% and retail is at 25%, although their proactivity with digital platforms such as online concierges, dedicated apps, shop & ship programmes is proving to be highly successful in growing product sales. They have a very focused approach on marketing and brand development with a highlighted importance on communication and guest satisfaction. Another important factor is training and education that includes regular interactivity via social media (Facebook is a favourite for the therapists), direct communication with the spa manager and virtual sessions. When it comes to the brands they work with destination and demographics are again key considerations in brand alignment and service selection. As experts in their field OneSpaWorld have developed a highly successful methodology and management that not only delivers for their cruise partners but also for their brand partners. Their approach is not just about what you do but how you do it, connecting the environment with the experience is at the heart of their philosophy “to travel well is to travel in wellness”. This message reinforces their key areas of focus moving forward as advanced fitness, wellbeing of the body and the mind as well as sustainability will take centre stage in their spas. This holistic-lifestyle mindset is also bringing in more health-focused cuisine, extending into the accommodation with good sleep techniques and even ashore wellness-themed excursions. Inspiring a wellbeing journey is the renewed commitment of many cruise lines and one set to be even more popular in the future. It is also being used to attract younger generations as has been shown with the muchanticipated launch of Virgin Voyages inaugural vessel Scarlet Lady in February 2020.

Not only is the spa very cool but there are also complimentary group fitness classes in Build, Burn, Bike and Balance rooms or you can flex your muscles in the boxing ring.

The Growth Potential Although the industry has suffered a downturn through Covid-19, the cruise sector is still an interesting and influential consideration for a beauty brand. It is a unique channel that in recent years has seen phenomenal growth, it has a global database with an affluent and highly engaged consumer, it provides a leisurely and personalised discovery platform rarely found and it creates the opportunity to test products with an international clientele. Statistically a cruise passenger will repeat purchase during their trip, which highlights the importance of training the onboard teams whether in the boutique or the spa. They are masters at cross-selling and they are quick to build relationships with the guests, they can be the best ambassadors for any brand. This is an environment that welcomes interaction, it’s relaxed but customer-centric approach creates the perfect ambience for the guests to be introduced to something new. This frequently translates into long-term loyalty with many becoming regular onshore customers. The potential is still there but it might take more time as Catherine Cochaud advised. “Prior to Covid-19 the cruise ship retailing growth for well-known skincare was double the growth of the overall industry. Post the pandemic we believe the same will apply but not immediately. Asia will undoubtedly be the first region to achieve the high returns. Guests will want to be even more pampered than before and private consultation will be even more common helping deliver a world class service to all guests.”

For more information on how IL Brand Consultancy can help you expand your brand, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk




A new licensing agreement optimally integrate all our lines: integration and digitalization . combined with La Martina’s strong brand identity – are the buzzwords that enable us to become more and more efficient, get ever closer to the consumer and be increasingly in tune with our licensing partners.”

From Argentina to Venice! La Martina, the well-known lifestyle brand with an unmistakable style, deeply rooted in a passion for and the values of the sport of polo, has recently announced its collaboration with the creative hub Venice Olfactory to produce and distribute its new fragrance line under licence. The project arose from la Martina’s desire to integrate various product categories, by redefining the product concept to offer its customers with an increasingly diversified yet complete offer. As both companies share the same values. The constant pursuit of excellence and attention to product quality - the collaboration with Venice Olfactory seemed to come about almost naturally. As Lando Simonetti, CEO of La Martina Europe, commented, “Over the past few months, we have strengthened and expanded our licensing relationships. In addition to building up our existing partnerships, we are happy to announce that we have concluded new licensing agreements with other trading partners, including Venice Olfactory, which will focus on the fragrance side of the business. Our goal is to

Lorenzo Vidal, the CEO of Venice Olfactory, added that “Venice Olfactory is growing and progressing as planned by expanding our distribution on a global scale, establishing a proprietary sales network for the Italian market, and building a balanced brand portfolio in keeping with our strategies. Therefore, this partnership with La Martina is a step in the right direction and pleases us greatly. This casual luxury brand places great importance on its heritage yet is also in the process of revolutionizing its way of doing business by means of digitalization. We believe that during this brand restructuring process, fragrance, the driving force behind a brand’s image par excellence – can skilfully epitomize the brand’s new ambitions and quickly become a synonymous La Martina licensed product, thanks to the expertise of Venice Olfactory.”

The five-year licensing agreement was signed in October 2020 and will mark the launch of a renewed La Martina Colleción Privada fragrance collection, due to hit the virtual and physical shelves in May 2021 and be distributed throughout the EMEA market. The collection will comprise two product lines; the first being a high-end range with a premium positioning, intended for a select few outlets and concept stores, and the second more accessible collection being distributed in specialist stores.

web: www.veniceolfactory.com linkedin: https://it.linkedin.com/company/venice-olfactory




ITALIAN SKINCARE WITH A NATURAL SOUL Purophi stands for Pure Organic Philosophy, on which the concept of this independent skincare brand is based. Only Italian ingredients are used, everything is made in Italy and it speaks of “green� chemistry, the sustainable chemistry that has a natural soul. Purophi takes a new approach to traditional organic cosmetics, offering innovative and high-performing formulations, which are green and vegan friendly.

Founded by Daniela Roppolo, this first independent Italian skincare brand is based on a very simple philosophy They revolve around the enzymatic bioliquefacts from organic fruit and vegetable waste: active ingredients with an aqueous base extracted without using aggressive chemical solvents and oils, but only with the aid of natural enzymes. With a low molecular weight, they have a much faster and more delicate speed of action on the skin. The desire for sustainability for Purophi starts from the very formula of every product. The recovery of elements which otherwise would be eliminated and the use of active ingredients developed in the respect of the environment guarantee formulations that in a greater balance with the ecosystem, both of the planet and our skins, without harmful elements for either of these.



THREE NEW COLOR X SKIN PRODUCTS Color X Skin by Purophi is the brand’s make-up range which combines the pleasure of make-up with the effectiveness of the skincare products.

Three new products have recently been added to the range. Compact Powder Salt and Pepper 5, a soft compact powder made up of a combination of five shades of mineral pigments which reduce redness and shadows, leaving the complexion even. It also has an antioxidant action. Loose Powder 3D/Banana is soft and mattifying, perfect for every skin type. The new Bronzing Powder Shiny Marble is a soft compact bronzing powder made up of a combination of four shades of mineral pigments that give radiance and natural colour to the complexion. With an antioxidant action, it is ideal for all skin types.

Based on the same fine ingredients as the skincare, the make-up line guarantees formulations that are ecologically and skin-friendly and no ingredients of animal origin are used.

The founder Daniela Roppolo Purophi was founded by Daniela Roppolo in 2014 as the first Italian independent skincare brand to use only Italian ingredients, to produce exclusively in Italy and based on “green” and sustainable chemistry. When Daniela became a mother, she decided to leave her job in a pharmaceutical multinational and dedicate herself to her dream of exploring new and potential synergies between the organic and the inorganic world, technology and physiology, and science and nature. Her values are quality, experimentation, uniqueness, passion and humility. Without ever settling for compromises, “there is sustainability and research, endless research in fact on every aspect all-round, not only on the formulations, but on the materials, the ecological packaging and the chlorine-free paper used, the dark glass bottles: my choices have always been coherent because it is a duty for me to be so.”



A new collection of six unisex fragrances inspired by the city of Milan

TRUSSARDI presents Le

The northern capital of a Mediterranean country, Milan is the nerve centre of fashion and design, the most modern and cosmopolitan city in Italy. The idea of a collection of fragrances inspired by this city came from a phrase in a book on Milanese women by writer Giuseppe Marotta, who said that the city “is not to be looked at but breathed in.” The best parfumeurs of the moment were asked to create six extraordinary fragrances, drawing an olfactory map of the different neighbourhoods, classifying them with the smells, the style, the emotion and the habits typical of Milan. The six bottles in opaque glass all have a marvellous sculptured cap in gilt metal which faithfully reproduces in miniature the head of the Italian greyhound. The dog, symbol of the brand, has a tiny leather collar around its neck. Each fragrance has its own colour: powder beige like the colour often worn by chic Milanese women for Limitless Shopping Via della Spiga; the grey between steel and cement for Aperitivo Milanese Porta Nuova; the green-petrol of the orchestra pit in Behind the Curtain Piazza alla Scala; terracotta for


Vie di Milano

Passeggiata in Galleria Vittorio Emanuele II; burgundy for the artistic quarter of Brera in I Vicoli Via Fiori Chiari and opaque black for Musc Noir Perfume Enhancer. The Trussardi logo and the name of the fragrance are hot-embossed in gold at the centre of each bottle. Limitless Shopping in Via della Spiga is an oriental musky floral; it opens with Pure Italian Bergamot, an Apple Accord and Absolute of Honeycomb. The heart is a floral triumph of Rose, Jasmine, Mahonial and Honey and the base notes are Heliotropin, Hawthorn, Musk and Tonka Bean. Passeggiata in Galleria Vittorio Emanuele II evokes the sublime elegance of this arcade which links Piazza Duomo with Piazza alla Scala. Created by Julie Massé; this floral oriental gourmand fragrance has top notes of Hazelnut, Coffee and Cinnamon, a heart of Coconut, Absolute Tuberose and Sambac Jasmine and a base of Cedarwood, Absolute Vanilla and White Musk. In Behind the Curtain Piazza alla Scala, Amandine Marie has woven together top notes of Bergamot, Saffron and Cloves, the overture to a heart of Juniper, Jasmine, Labdanum

and Leather and a finale of Cypriol, Citrus, Sandalwood and Patchouli. The contrast between traditional Italian conviviality and modernity of Porta Nuova is celebrated in Aperitivo Milanese Porta Nuova, a composition by Emilie Coppermann. The top notes of Mandarin Leaves, Italian Neroli and Calabrian Bergamot open the way for the heart of Heliotrope, Amaretto Accord and Iris and the fragrance closes with Vanilla, Benzoin tears and Amber. The artists’ quarter of Brera is evoked in Via Fiori Chiari, a composition by Pierre-Constantin Guéros, who has created top notes of Star Anise, Guatemalan Cardamom and Italian Lemon, then a heart of Elemi, heart of Patchouli, Tagete and Black Pepper, to close this woody, floral and edible fragrance with Madagascar Vanilla and a liqueur Accord. Musc Noir Perfume Enhancer is a fragrance with a dual use: it exalts the olfactory accords of the other five fragrances in the collection, but also has a life of its own, with the notes magnificently orchestrated by Leslie Gauthier due to the contrast between Iris and Musk, Jasmine and Cedarwood.


Creativity, the magic of originality Creativity is the magic of originality. It is the ability to go beyond, using imagination to give birth to endless possibilities and to develop new ideas capable of turning into concrete objects. Creativity is the combination of two essential elements: imagination and action. It means thus to innovate through a new perception which goes beyond the product itself. Imagination is at the base of the creativity and enthusiasm that Baralan applies in the continuous development of new ideas and innovative solutions.

Baralan Embracing Beauty

Therefore, Baralan’s packaging is the result of a relevant creative process, of research, of experimentation and originality, and the result of an active listening to market requests, combining elements of functionality, aesthetics and usability. Hence, Baralan reveals itself “Creativity Ambassador”, which means ambassador of imagination, which is the starting point and daily motivation, a core value that with excellence, passion and integrity, allows Baralan to create added value. In this way iconic and aesthetically impactful, time resistant products are developed, as a promise of intrinsic and long-lasting quality of the product contained, which are able to meet the needs of the final consumer being reliable and functional.

Creativity is the art of choosing and, for Baralan, it is expressed also by the endless possibilities to personalize a packaging. This is done through the development of a customized design as well as an endless variety of decorating techniques. In particular, these techniques, with the result of different effects, matte or glossy, with the use of shiny colors and excellent contrasts or more soft and matte colors, create products with even more sophisticated and original finishes. The goal is to obtain a simple, yet elegant and refined packaging, synonymous of prestige and high quality. Starting from a simple sketch, Baralan experiments the most complex graphic processing and works in partnership with the key players of its value chain to realize its own products. The constant comparison with specialized teams sets the base to create reliable, versatile and quality packaging, studied in every detail. The creative driver turns out to be thus a fundamental feature for Baralan in order to enhance the product itself.

Creativity means thinking out of the box and seeing the world in a different way to make the difference. When creativity turns on, ideas come alive and the result is a packaging which amazes and fascinates. For Baralan, being creative means to have the ability to go beyond the ordinary and to develop products with the right balance between experience and innovation, both characteristics of Baralan’s entrepreneurship style.



A new make-up line inspired by

MARILYN MONROE Marilyn Monroe™; Rights of Publicity and Persona Rights: The Estate of Marilyn Monroe LLC. marilynmonroe.com Photo by Sam Shaw ©Sam Shaw / Shaw Family Archives

LR Wonder Company, founded by Lorenzo Riva who is also its CEO, has recently acquired the licence for Italy and in make-up, of the MARILYN MONROE™ brand, which since 2019 has been in the portfolio of the American fund BlackRock. The investment company has identified in LR Wonder Company an excellent ally: competitive, streamlined and with a glamorous appeal, LR Wonder has proven to be the ideal partner for BlackRock to increase the brand value of the Hollywood diva, at both strategic and prestige level.


Italy’s LR Wonder Company has been awarded a licence for the brand dedicated to one of the greatest beauty icons of all times

The first iconic Marilyn Monroe™ make-up collection Inaugurating the brand inspired by the Hollywood diva is a range of 34 references for make-up, which will be distributed initially through the pharmacy channel and the online store. Marilyn was known for her unmistakable, sophisticated and highimpact make-up: her “uniform” was a very pale base for the face, a generous amount of black mascara and eyeliner, together with intense red lips with a glossy finish. The result is a collection of timeless make-up: dermatologically tested, without parabens, mineral oil, SLS and SLES, tested for nickel, lead, chrome and mercury; most of the references are vegan, none is tested on animals and the range is 100% Made in Italy.


THE PRODUCTS There are 3 rich and intense eye pencils, enriched with coconut oil, in the colours of black, blue and brown. A Marilyn-style black eyeliner was essential! This one is enriched with Vitamin E and has a pen applicator for rapid application and lasting wear. The Black Mascara, enriched with castor and almond oils, with a rich and creamy formulations to nourish and plump up lashes, comes in the variants of long lashes, volume or waterproof. Bronze, grey black and light shimmer are the three shades of Wet & Dry Eyeshadow, all enriched with natural oils and Vitamin E. The colour is intense from the very first application and the formula allows easy blending or a colour-block effect. There are also two Eye Palettes, in shades of pink or brown, enriched with almond oil, natural oils and Vitamin E, to be used pure or wet & dry for a light or intense blended in effect. Marilyn’s trademark lips have inspired the lip make-up in the collection. There are 3 Lip Volumizers, with an immediate and lasting volumizing effect, in red, nude and glass. Enriched with hyaluronic acid, sweet almond oil and capsaicin, they can be applied on their own or on top of lipstick. Three Liquid Matte Lipsticks are available in intense red, nude and mauve pink. They are long-lasting, do not stain or run and have a no-transfer effect even after eating and drinking. They are enriched with almond oil and Vitamin E. The lip make-up line-up is completed by 4 Semi-Matte Stylo Lipsticks. Ultra-moisturizing and very smooth on applications, their formulation is enriched with sweet almond oil, Vitamin E and a UV filter for beautiful lips that stay healthy for a long time. For the perfect face make-up inspired by Marilyn, the range offers a neutral, lightweight and silky Face Powder. A pressed earth, in light or medium shades, with a creamy and silky texture gives a natural tan effect and a Pressed gold highlighter gives the face three-dimensional radiance thanks to its multireflecting particles. Two shades of Pressed Blusher with a velvety and silky texture give a glowing and fresh look. A Liquid Concealer brightens up the eyes and conceals minor imperfections of the skin and signs of age. Available in light and dark shades, it is enriched with Vitamin E against free radicals and natural oils with an anti-ageing action.

Liquid Foundations, with a lightweight formula and easy to apply, offer the complexion an even and natural colour. The creamy consistency is soft and smooth and melts on to the skin. Available in light, medium and dark, it is essential as a base for waterresistant make-up and ideal to even out skin and cover imperfections.

Lastly, a Face Primer is a lightweight moisturizing and firming emulsion with a silk effect that is excellent to use as a base for make-up as it extends the staying power of concealers and foundations.



Polo della Cosmesi Assembly of Associates

Polo della Cosmesi is looking towards the future and broadening its horizons, backed by a solid economic balance and number of associate members (now 80 in total) in constant and continuous growth. In 2020, the following companies became part of Polo: Cere e Resine, Duebi, Elettra, Eurpack, Gsket, In.Deco Serigrafia, Kit Porductions, MCI The Agency, Nuova Guseo, Palma, Pharmapack, Pick Up Service, Rigam Engineering and Solchim.

Increasing opportunities for European nations to work together

Mat teo Moretti, President

This was a recognition of the work carried out by the Board of Directors led by President Matteo Moretti who, at the opening of the meeting, wanted to highlight the importance of the meeting which “marks a moment of results analysis and mutual confrontation in regards to activities already carried out and new goals. Let’s think about how to transform the crisis into an opportunity and work towards a future that has already begun.


Despite this negative period, we as an association have tried to be close to all of you on a constant basis, providing updates, information, and services“. Training plays a central role which has always been a strategic tool for increasing the competitiveness of companies and improving production quality. For this reason the Cosmetic Center has developed a program of courses that can help companies. Four subject areas have been identified: consultancy and training in the plastics sector to improve product quality, increasing the skills of the technical staff; courses dedicated to the development of soft skills to develop strategic skills, such as motivation, determination, speed, and proactivity that can be used across an entire organization; new market trends & benchmarks, seminars that aim to provide an overview of social and fashion trends, as well as slogans and textures; digital and social communication, fundamental for any commercial activity for years now which has become a priority especially during (and after) the lockdown. Eight courses have already taken place and nine are already scheduled for the first few months of 2021, to which others will gradually be added. Despite the cancellation of events and trade fairs in the sector, in recent months there has been no shortage of communication and networking initiatives carried out by the Cosmetic Center to promote member companies in Italy and abroad.

Polo della Cosmesi also looks beyond the here and now, anticipating and foreshadowing certain macroeconomic scenarios. It does so by increasing opportunities for European nations to work together and collaborate, and thus supporting the creation of the Global Cosmetic Cluster, designed to conduct group cooperation in areas of strategic interest with non-European nations aimed at the development of emerging industries. The Global Cosmetic Cluster will help European SMEs access new global value chains and gain a leadership position on a worldwide level. There are specific objectives: encourage international business and Research & Development in various sectors; help SMEs enter international markets; promote cooperation between groups of organizations and between their members; support the development of value chains between all sectors of the cosmetic industry.


CHINA REBORN virtual event launched for December

TFWA has announced it will host a 3-day virtual event focussing on the recovery of the duty free and travel retail industry in China. The event will take place between 1st and 3rd December, and will be anchored by a range of seminar sessions. It is part of a series of online events to be organised by TFWA in the second half of 2020, beginning with the Sustainability in Travel Retail webinar on July 16. During the China Reborn event, insights on the recovery of the industry in China, including the latest traffic data, market developments, changes to shopping habits and online integrations across the market will be explored. TFWA’s ONE2ONE meeting service, linking brands, retailers, airports and other decision-makers in China, will be available via a new virtual platform during the event, giving attendees the invaluable opportunity to reconnect and network ahead of 2021. “TFWA is delighted to restate its commitment to the Chinese market through the launch of this unique event, which will allow our members to reconnect with key retailers and other stakeholders at a time of change. A re-emergent Chinese market will play a central role in the rebirth of the global industry, and we are looking forward to working with our partners in China on this initiative.” TFWA President Alain Maingreaud

EuroItalia: acquisition of the

“Atkinsons” and “I Coloniali” family of brands

EuroItalia S.r.l., leader in the production and distribution of the most highly appreciated Italian fragrances in the world and operating in the luxury beauty sector at international level, has finalized the acquisition of the “Atkinsons” and “I Coloniali” family of brands from Morris Profumi SpA in liquidation. The operation will allow EuroItalia to integrate brands with a great heritage and potential of development on international markets.




Lumson, a leader in primary cosmetics packaging for skincare and make-up, launches two new, refined and unique foundation bottles on the market: I-Conic and Marylin. The company’s many years of experience in using glass has allowed it to fully top up its offerings for skincare and makeup with an ample portfolio comprised of over 33 glass bottles available in a variety of formats (from 15mL to 50mL) and designs: • cylindrical bottles that are distinguished by their timeless and classic rounded shape showcasing essential and versatile lines. • squared bottles that follow current trends, providing elegance that is one-of-a-kind. • more extravagant solutions with unique lines that give a strong personality to the product. To even further enrich its offerings for 30mL foundations, Lumson created I-Conic and Marylin: two bottles with modern and elegant designs where particular attention was paid to details in order to enhance the product within. I-Conic stands out thanks to its elegant, slender, and conical lines, as well as its thick base with rounded corners. Marylin, on the other hand, is characterized by its oval shape that emphasizes the color of the product inside the bottle. All glass bottles are completely customizable with various finishes and decorations and can be paired with an ample assortment of dispensing systems for packaging that is 100% Made by Lumson.

16-18 June 2021

Dunlop - Engelsrufer Jette - Kaviar Gauche Leonardo Essenza Lufthansa Scotch & Soda Acqua di Portofino Blue Pollack Esse - Evody - Fabi Hugh Parsons - Panama Pineider - Riva

3 Senses GmbH Senefelder Strasse 1/T4 D-63110 Rodgau www.3senses.eu tran@3senses.eu Profumitalia s.r.l. Via A. Costa, 2 I-20131 Milano tel. +39/02-45375660 info@profumitalia.net www.profumitalia.it Acampora Profumi Bruno Acampora Profumi B.A.P. s.r.l. Via G. Filangieri, 72 I-80121 Napoli tel. +39/081.401701 www.brunoacampora.com Air-Val Air-Val Int. s.a. Beverly Hills Fragrances C/Miguel Servet, 27 E-08850 Gava (Barcelona) tel. +34-93/6355335 fax +34-93/6629806 Alyson Oldoini Parfums Luciano Oldoini s.r.l. V.le Geno 10 - I-22100 Como Show-room: Via Montenapoleone, 21 I-20122 Milano www.alysonoldoiniparfums.com Ancorotti Cosmetics Ancorotti Cosmetics s.r.l. Via del Commercio, 1 I-26013 Crema (CR) tel. +39/0373-876811.21 fax +39/0373-876811 Antiqua Firenze Enzo Galardi IO•KO Via Ilio Barontini 22 I-50018 Scandicci (FI) elisa.atelierbois.gmail.com www.bois1920.it Ars Mirabile - CBN S.I.R.P.E.A. S.p.A. I-Care - Longevity Via della Liberazione, 56 M Masterpiece I-20098 San Giuliano Milanese (MI) tel. +39-02/98280925 fax +39-02/98280975 Fragrance division: The First s.p.a. Arrogance - GMV Via Fieno, 8 Valentina by Guido Crepax I-20123 Milano Cosmetic division: tel. +39-02/661381 Pikenz fax +39-02/66138519 Astra Giufra S.r.l. Via Veneto, 152 I-06059 Todi (PG) tel. +39-075.8987455 fax +39-075.8987691 Art Cosmetics Art Cosmetics s.r.l. I-24050 Mozzanica (BG) Via E. Mattei, 17/c tel. +39/0363-032011 www.artcosmetics.it - info@artcosmetics.it Artdeco Artdeco Cosmetic Group Gaussstrasse 13 D-85757 Karlsfeld tel. +49/8131-390100 - fax +49/8131 390129 Aubade - Montana Parfums Montana - Empire of Scents 4, Place Wagram F-75017 Paris tel +33-1/42650072 fax +33-1/42650074 Alain Delon Art & Fragrance SA Jaguar - Lalique Bühlstrasse 1 Nikki Beach CH-8125 Zollikerberg - Switzerland Parfums Grès Direct +41-43/4994532 Ultrasun Phone +41-43/4994500 fax +41-43/4994502 www.art-fragrance.com Alessandro Dell’Acqua Euroitalia s.r.l. Dsquared2 - Missoni Via G. Galilei, 1 Moschino - John Richmond I-20040 Cavenago Brianza (MI) Joseph Abboud tel. +39-02/95916.1 Naj Oleari - Versace fax +39-02/95916500 Amarena Eurostyle s.p.a. Bella Oggi I-80035 Nola - Interporto di Nola, Lotto D Blocco 4, Mod. 407/408 tel. +39-081/5108427 fax +39-081/3158162 www.amarenamakeup.com info@amarenamakeup.com Aquolina - Baldinini Selectiva s.p.a. Paglieri 1876 S.S. per Genova, Km. 98 Pink Sugar I-15100 Alessandria tel. +39-0131/213584 fax +39-0131/6186663 Armand Basi - Angel Schlesser IDESA-Angelini Group Custo - Joaquín Cortés Via Augusta, 59-9 Mandarina Duck - Yekipé E-08006 Barcelona tel. +34-93/2920891 - fax +34-93/2176881 Axis - Hoops - Elanzia INCC Group Esprit de Versailles 85, avenue de Saint Cloud Mercedes-Benz F-78000 Versailles Monaco - Yujin tel. +33/1-39670671 fax + 33/1-39670672 www.inccgroup-parfums-com Balmain Parfums - Celine Interparfums Lanvin - Paul Smith - Roxi 4 Rond Point del Champs Elysées Van Cleef & Arpels F-75008 Paris Jimmy Choo - Mont Blanc tel. +33/1-53770000 fax +33/1-53763626 B.Kolor B.Kolormakeup & Skincare s.p.a. Via Canonica, 79/A - Loc. Geromina I-24047 Treviglio (BG) tel. +39/0363-590011 fax +39/0363-590212 info@bkolormakeup.com www.bkolormakeup-skincare.com

Boutique Cale’

Charriol - Morgan Salvador Dalì Collistar Confalonieri Matite

Costume National

Coverderm Covermark

diego dalla palma diego dalla palma RVB Lab Enrico Coveri Mariella Arduini

Enrico Gi Fragrances

Exclusive division: Braccialini - Byblos - Gandini Genny - Luciano Soprani Transvital Prestige division: Australian - Bionsen La Gazzetta dello Sport Lola - Looney Tunes Renato Balestra - Rockford Franck Olivier

Giorgio Jäneke

Guudcure Pollution Free

Henry Cotton’s - Ducati Gattinoni - Juventus Mcs - Monello Mascalzone NY League

Herbal Essentials

Inika Organic

Intertrade Europe

Jean Couturier Léonard Jesus del Pozo Roberto Verino Starck - Tous Kiko

Garden Cosmetics Via Pigafetta, 20 I-28100 Novara CALE’ s.r.l. Via S. Maria Podone, 5 I-20123 Milano tel. +39/02-76002494 fax +39/02-76009407 ww.cale.it - s.levi@cale.it Cofinluxe 6, Rue Anatole de la Forge F-75017 Paris tel. +33-1/55377172 - fax +33-1/46229827 Collistar s.p.a. Via Pirelli, 19 - I-20124 Milano tel. +39-02/677503 - fax +39-02/6775454 Confalonieri Matite s.r.l. I-23020 Area Industriale - Gordona (SO) tel. +39/0343-42011 fax +39/0343 42000 www.confaloniericosmetica.com confaloniericosmetica.com Beauty San s.p.a. Via Rimini, 37 - I-59100 Prato tel. +39-0574/43891 - fax +39-0574/438940 www.beautysan.net Farmeco Head Office: 11 Ag. Glykerios Str. GR-11147 Athens, Greece tel. +30-20/2131701 - fax +30-20/2136036 Branch Office: Strada 6 Palazzo P1 Milano Fiori - I-20089 Rozzano (MI) tel. +39-02/89200150/167 fax +39-02/89200371 Cosmetica s.r.l. Via S. Carlo 28 I-40023 Castel Guelfo (BO) tel. +39-0542/670911 - fax +39-0542/670911 Gold I-20131 Milano - Via Filippo Lippi 10 tel. +39/02_795862 www.goldmilano.it info@goldmilano.it Enrico Gi Fragrances Via della Tecnica, 32 I-37066 Sommacampagna (VR) tel. +39/045-8960480 fax +39/045-8960482 www.enricogifragrances.com info@enricogifragrances.com Eurocosmesi Via Gobetti, 4 I-40050 Funo di Argelato (BO) tel. +39-051/6649238 fax +39-051/6649248

Sodip 21, Boulevard Montmartre F-75002 Paris - France tel. +33-1/40262020 - fax +33-1/42210888 Giorgio Jäneke s.r.l. I-20050 Veduggio (MI) tel. +39-0362/911010 a.r. fax +39-0362/911100 HSA GROUP S.p.A. Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39/0332-476554 fax +39/03332-850307 hsa@hsacosmetics.com www.hsacosmetics.com Diamond International s.r.l. Via Foce Cesano,4/9 I-60019 Senigalla (AN) tel. +39/071-6610226 fax +39/071-6611104 info@diamondint.it www.difragrances.com Harmony Cosmetics DMCC Office 1906, Reef Tower, Cluster O, Jumeirah Lakes Tower, Dubai, U.A.E. tel. +971/4-4401277 fax + 971/4-4392243 www.herbal-essentials.com aly@harmony.ae Inika Organic 813 Springvale Road, - Mulgrave VIC - Australia 3170 tel. + 61 3 8544 80000 hello@inika.com.au HI Intertrade Europe Via Portogallo,11/125 I-35127 Padova tel. +39-049/7625241 fax +39-049/762 5177 VAG & Distribution 6, rue Pasquier F-75008 Paris tel. +33-1/58183970 - fax +33-1/40060210 Perfumes y Diseño España, S.L. Isla del Hierro, 5 E-28709 San Sebastian de los Reyes (Madrid) tel. +34-91/6588843 - fax +34-91/6588849 Milano Cosmetics s.r.l. Via Depretis, 6/9 I-24122 Bergamo tel. +39-035/3693611 fax +39-035/3693612

La Closerie des Parfums





Lumson Belotti

M:PLUS Cosmetics

The Merchant of Venice Furla - Police - Replay - Zippo Manila Grace - Blauer USA Pino Silvestre - Monotheme I Profumi di d’Annunzio MI-RE


Nesti Dante



Parfums Pergolèse Paris


Pupa Miss Milkie



Salvatore Ferragamo Ungaro

Teatro Fragranze Uniche

Groupe Panther – La Closerie des Parfums ZI Gradignan Bersol 11 Avenue de la Madeleine F-33173 Gradignan cedex (France) tel +33/ fax +33/ valerie.madrid@lacloseriedesparfums.com www.lacloseriedesparfums.com Layla Cosmetics s.r.l. Via dei Pestagalli, 21 I-20138 Milano tel. +39-02/5062052 fax +39-02/5061160 L’Erbolario s.p.a. V.le Milano, 74 - I-26900 Lodi tel. +39/0371-4911 fax +39/0371-491411 www.erbolario.com Cosval s.p.a. V.le delle Industrie 10/5 I-20020 Arese (MI) tel. +39/02 935 80 479 fax +39/02 935 81 022 www.cosvality.com Lubin 3, rue du Roule F-75001 Paris tel: +33-1/40677009 fax +33-1/45021316 Lumson S.p.A. Via Tesino, 62-64 I-26010 Capergnanica (CR) tel. +39/0373-2331 fax +39-0373-233355 www.lumson.com lumson@lumson.com M:PLUS Cosmetics Via Unità d’Italia, 9/11 I-20065 Inzago (MI) www.mascaraplus.com info@mascaraplus.com Mavive S.p.A. Via Altinia, 298/B I-30173 Venezia (Dese) tel. +39-041/5417771 fax +39-041/5417798 MI-in Paris 102, rue des Poissonniers F-75018 Paris tel. +33/6-65299995 www.mirecosmetics.com etremosa@mi-in.kr Parfums Molinard 60, boulevard Victor Hugo F-06130 Grasse tel. +334-92423322 fax +334-89123068 export@molinard.com www.molinard.com Nesti Dante s.r.l. Via della Molina, 39 I-50010 S.Donnino (FI) tel. +39-055/8739401/2 fax 39-055/8739768 Nouba s.r.l. I-24061 Albano S. Alessandro (BG) Via Santa Barbara, 6 tel. +39/035-581996 fax +39/035-4521099 www.nouba.it - info@nouba.it Paglieri s.p.a. S.S. per Genova, Km. 98 I-15100 Alessandria tel. +39-0131/213584 fax +39-0131/6186663 Parfums Pergolèse Paris 59, Rue De Miromesnil F-75008 Paris Tel. +33-(0)1/53581402 or 1435 www.parfums-pergolese-paris.com Laboratoires Dr. N G Payot 10, boulevard du Parc F-92200 Neuilly-sur-Seine tel. +331/55625454 contact@payot.fr www.payot.com Micy’s Company s.p.a. Via De Gasperi, 22 I-23880 Casatenovo (LC) tel. +39-039/92341 fax +39-039/89205859 Rancé & C. s.r.l. Via Lombardini, 10 I-20143 Milano tel. +39-02/58100855 fax +39-02/89401058 Officina Profumeria Sarda s.r.l. I-07041 Alghero (SS) tel. + 39/340 3872516 www.acquadisardegna.it info@officinaprofumeriasarda Salvatore Ferragamo Italia s.p.a. Via dei Tornabuoni, 2 I-20123 Firenze tel. +39-055/33601 fax +39-055/3360734 Teatro Fragranze Uniche s.r.l. Via Pietro Nenni, 26/28 I-50019 Sesto Fiorentino (FI) tel. +39/055.4212240 www.teatrofragranzeuniche.it info@teatrofragranzeuniche.it

2nd Exhibition for Cosmetics, Beauty, Hair

Home Care, Private Label, Packaging, Ingredients

ICC - Istanbul Congress Center - Taksim, Istanbul - Turkey

www.beauty-istanbul.com Tel: +90 212 2229060


+90 533 4843030




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