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BMW INTRODUCES NEW AI-POWERED PERSONAL ASSISTANT VIDEO: BMW’S INTELLIGENT PERSONAL ASSISTANT
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HE BMW GROUP has announced the introduction of the BMW Intelligent Personal Assistant -- a new proprietary in-car Artificial Intelligence (AI) assistant. BMW says the ‘always on-call technology platform’ is an intelligent, digital character that responds to the prompt “Hey BMW” and has the ability to serve the driver in a range of ways from controlling vehicle settings, navigation and entertainment systems to explaining vehicle functions and even conducting a conversation. The company claims that, in the future, the Intelligent Personal Assistant will be available to driver’s outside their vehicle too, whether it’s at home with the help of a smart speaker or via a smartphone. It will also be compatible with other digital voice assistants, providing a link to other rapidly growing ecosystems. A link-up with BMW’s Open Mobility Cloud means the personal assistant’s capabilities will be consistently enhanced and grow with the user over time. Regular
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updates will keep expanding the range of functions and skills available. The Intelligent Personal Assistant will, says BMW, learn routines and habits so that it can apply them in the appropriate context. It helps the driver, learns their preferences and is familiar with their preferred vehicle settings - for example, seat heating preferences or frequent destinations. Saying “Hey BMW, I’m cold” will prompt the Intelligent Personal Assistant to adjust the temperature inside the car accordingly. It is able to explain different functions (“How do the Automatic Highbeams work?”), provide current status information (“Is the oil level okay?”) and