since there are no other gyms located in this area. It offers the Bardstown Road, Taylorsville Road, and Poplar Level Road area without the high priced rent. This location also provides better parking. Dutchman’s Lane is a ten minute drive from the back half of St. Matthews (located directly behind the malls) that will offer us a large population as well.
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Location #3: 11803 Shelbyville Road
Our third location is in Middletown near the new Target, Wal-Mart, and Kroger. We feel that this location will provide us with a high traffic volume due to its central location in the area. Middletown is home to some of the largest neighborhoods in Louisville. It includes Lake Forest, Polo Fields, and Douglas Hills. All three of these neighborhoods are in a high income area, and are within ten minutes driving distance. We also chose this location because it is near Christian Academy. We again, hope to attract nonworking mothers who are in need of a convenient workout facility after dropping their kids off at school. Gym Floor Plan Self Propel gyms will be 3,500 square feet of area. Each gym will include a men’s and women’s locker room, storage room, fitness class room, cycling room, machine and free weights section, two front offices, a small dinning area, and a check-in counter.
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