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Visual Identity and Graphic Standards March 2017


A new identity and visual system have been created for Minnesota State University Moorhead (msum), bringing the msum brand to life through design attributes that express the true nature of the institution. This document and the accompanying templates provide a framework for the design and production of all print and electronic communications. It is intended to reinforce the impressions we create by reaching and serving our audiences with intention and purpose. Used consistently, it will strengthen the visibility and recognition of msum as a whole by safeguarding our brand and increasing the impact of our communications.

Introduction Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Brand Promise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Logo Standards Our Symbol. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 University Signature. . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Clear Space. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Identities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Unacceptable Logo Usage. . . . . . . . . . . . . . . . . . . . . . 16 Students and Student Groups. . . . . . . . . . . . . . . . . . . 18 Basic Design Standards Color Palette. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Grid. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Signature Sign off. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Fire Pattern. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Flame Icon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Application Samples Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Print Samples. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Merchandise. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Sign Standards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 PowerPoint Background. . . . . . . . . . . . . . . . . . . . . . . . 46 Web Standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Social Media Guidelines. . . . . . . . . . . . . . . . . . . . . . . . 50 Athletics Standards Athletics Symbol. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Athletics Signature. . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Athletics Typography. . . . . . . . . . . . . . . . . . . . . . . . . . . 58 Athletics Samples. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 Appendices SMA Inc. Approved Marks. . . . . . . . . . . . . . . . . . . . . . 62 Identity Matrix. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64

MSUM Visual Identity Standards

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Introduction

Contact for Advice, Approvals and Graphics

Brand Promise

msum Logo


Contacts for Advice, Approvals and Graphics Faculty and Staff

Purchasing Stationery Products

Marketing & Communications Department

Contact Copy2Print at printing@mnstate.edu or 218.477.2173 for information about preferred suppliers of printed stationery items.

mnstate.edu/marketing The Marketing & Communications Department is responsible for maintaining the university’s visual identity system and is available to respond to inquiries about its use, including: • Requests to create visual identity graphics • Explanation of the contents of this manual Contact: marketingteam@mnstate.edu Your email will be forwarded promptly to the appropriate person to respond.

Trademark Licensing Trademark Licensing regulates the use of the university’s name and identifying marks, including: • Use of the official university seal • Use of university trademarks on merchandise (includes the university name, university logo, visual identity, and intercollegiate athletics marks) • Use of university trademarks by student groups • Use of university trademarks by nonuniversity entities • Contact: SMA, Inc. Jared Harding jharding@smaworks.com 8900 Keystone Crossing, Suite 605 Indianapolis, IN 46240 t 317.669.0806 f 317.669.0810

Students and Student Groups Individual students are not permitted to use the university’s marks. Student groups may use the msum visual identity system provided they follow the guidelines in this manual. For example, the marks require a certain amount of space around them, cannot be altered in any way, and cannot be paired with other graphic elements. Use of the visual identity system on commercial goods and specialty items such as T-shirts, hats, and bumper stickers is permitted for student groups with approval from the Marketing Department. Email the Marketing Department at marketingteam@mnstate.edu.

Alumni and Alumni Groups Individual alumni are not permitted to use the university’s marks. Alumni groups may use the msum visual identity system with the approval of the Marketing Department, upon recommendation by the Alumni Foundation.

Individuals External to the University This manual is intended primarily for use by the msum community. Any individuals, groups, or companies external to the university wanting additional information about the use of Msum marks should contact the Marketing Department at marketingteam@ mnstate.edu. MSUM Visual Identity Standards

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Brand Promise How msum educates

The quality of the msum experience

The ability to bring people together intentionally

An intentionally thorough educational experience

Translates into academic and non-academic experiences, and extends to lifelong relationships

A wealth of both academic and cultural offerings

Illustrates the committed and mentoring nature of msum faculty Contributes to the “welcoming” and “right-sized” nature of msum This is an attitude as well as a way of educating

Students can expect progressive academics and educational opportunities that evolve with the times It is necessary to exhibit confidence (not arrogance) regarding this in order to make it believable

msum provides a collaborative, opportunity-rich

learning community that empowers and engages students with a real-world education that fosters

personal growth and professional success.

Describes the msum entity as a whole

A very specific offering from msum

The academic environment of msum must be brought forward

The school is “roll-up-your-sleeves” practical

The visual impression of the mark must be “smart”

Faculty that understands the world outside of the university

A “learning community” has to exhibit a sense of fresh, forward thinking

Students are prepared for life after college

A learning community is about intellectual challenge

“Real-world” implies life possibilities beyond the area of Moorhead or the Midwest

The ultimate goal for students but not differentiating — this is what universities and colleges do

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MSUM Visual Identity Standards


msum Logo

M: • Inspired by the process of tempering, which strengthens and fortifies, as in preparing for the real world

Colors:

Flame:

• Dual colors create a sense of collaboration • Red borrows equity from existing brand colors

• Flame shape is a gesture toward illumination and learning • Borrows equity from the dragon, with contemporary influence

Type: • Scala and Scala Sans • Modern yet classic

MSUM Visual Identity Standards

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Logo Standards

Our Symbol

University Signature

Clear Space

Identities

Unacceptable Logo Usage

Students and Student Groups


Our Symbol

Our new symbol is composed of a sans serif letter M that expresses the realworld attributes of msum. The addition of the flame reflects the processes of tempering/strengthening and illuminating knowledge. The flame is also reminiscent of our school mascot, the dragon. Cropping of the msum symbol is discouraged and must be approved by the msum Marketing Department.

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MSUM Visual Identity Standards


The msum symbol as a graphic element may only be reproduced in the following msum colors.

Symbol msum Red and msum Gray

Symbol msum Gray

Reverse symbol

MSUM Visual Identity Standards

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University Signature

The primary msum signatures shown below are custom-generated artwork. Therefore, please reproduce it using only the approved electronic files. Any alterations will dilute its impact. The primary signature may be applied in two formats. Vertical should be used in a vertical layout. Horizontal should be used in a horizontal layout.

Vertical Format

Horizontal Format

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MSUM Visual Identity Standards


Two colors make up the msum signatures: msum red and msum gray. Consistent use of these colors reinforces a unified identity and makes the msum signature more memorable and recognizable. The preferred colors should be used whenever possible. However, it is acceptable to reproduce the msum signature in msum gray. The logo may be reversed as White from a background with appropriate contrast. It is also acceptable, but not advised, to reproduce the msum signature in Black.

msum Red and msum Gray

msum Gray

White

Black

MSUM Visual Identity Standards

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Clear Space

To ensure visual impact and clarity, clear space must always surround the Minnesota State University Moorhead signature — without the intrusion of other graphic elements or text. The minimum amount of space surrounding our signature should be no less than 50% the height of the “M” of the symbol.”

Primary vertical format

Primary horizontal format

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MSUM Visual Identity Standards


Identities

The signatures shown below are custom-generated artwork. Therefore, please reproduce them using only the approved electronic files. Any substitution will dilute their impact. The signatures may be applied in two formats. Vertical should be used in a vertical layout. Horizontal should be used in a horizontal layout.

Scala

Scala Italic

Scala Sans

Scala Sans Italic

Department Name

Department Name

Department Name

Department Name

Department Name

Department Name

Department Name

Department Name MSUM Visual Identity Standards

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Unacceptable Uses 1.

Never distort logo, change proportions, or redraw logo.

2.

Never switch colors of msum marks.

3.

Never use unapproved color combinations.

4.

Do not use any msum logo in all msum red (except on dark gray merchandise). See page 37.

5.

Never rearrange parts of msum marks.

6.

Never change typefaces in msum marks.

7.

Never position the logo at an angle or in vertical rotation.

8.

Never reprint logo from scans of previously printed materials.

9.

Never rearrange graphic elements of logo.

Do not use the logo in any variation seen on pages 16-17. Please contact marketingteam@mnstate.edu or call 218.477.2208 with questions about logo use.

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11.

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10. Never add shapes to msum marks.

11. Never print the logo without enough clear space surrounding other design elements.

12. Never include logo within a sentence or tag line.

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MSUM Visual Identity Standards

SUM is a great place. is a great place.

Math Department


13.

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13. Never download the logo from the website and attempt to use it in print material.

14. Never print images over heavily textured graphic backgrounds.

15. Never add drop shadows, bevels, or any “special effects� to the logo.

16. Never use the logo as a watermark in web pages or print materials.

17. Never adjust the logo to a size that cannot easily be read.

18. Never crop any portion of the logo.

19. Never add an outline to the logo.

20. Never use the images as a decorative element, such as tiling.

21. Never use the university seal on unofficial documents, or in place of the logo.

22.

23.

22. Never use the dragon logo with anything associated outside athletics.

23. Never use the old wordmark logo on new design projects.

MSUM Visual Identity Standards

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Students and Student Groups Individual students are not permitted to use the university’s marks. Student organizations may use the MSUM visual identity system provided they follow the guidelines in this manual, including proper colors, font and regulations. For example, the marks require a certain amount of space around them, cannot be altered in any way, and cannot be paired with other graphic elements (i.e. logos, etc.) Use of the visual identity system on commercial goods and specialty items such as T-shirts, hats, and bumper stickers is permitted for student organizations with approval from the Marketing & Communications Office. Email the Marketing & Communications Office at marketingteam@mnstate.edu.

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MSUM Visual Identity Standards

Student organizations may use the words Minnesota State University Moorhead or MSUM in combination with their organization name as long as the following criteria are met: ▸ Prior approval for merchandise and all print materials is provided by a member of the Marketing Team (marketingteam@mnstate.edu) ▸ The organization is not representing itself as an official and separate entity of the university. ▸ The presentation does not compromise our visual identity. ▸ Merchandise (T-shirts, hats, etc.) is not being sold for profit. ▸ The pairing of Minnesota State University Moorhead or MSUM with a graphic element does not appear to be a logo or representation of the university.


Acceptable usage MSU M G e o l og y C lub ESOTA STATE UNIVERSITY M O OR MINN

Geology Club

HEA D

HEA D

HEA D

HEA D

Student organization name paired with M logo symbol.

Geology Club

ESOTA STATE UNIVERSITY M O OR MINN

ESOTA STATE UNIVERSITY M O OR MINN

Geology Club

M G e o l og y C lub

Student organization name paired with MSUM wordmark logo.

ESOTA STATE UNIVERSITY M O OR MINN

Student organization logo and Minnesota State University Moorhead verbiage must be significantly positioned apart.

M O O R HE A D

M O O R HE A D

Geology Club

MSU

MSU

MSU

Student organization logo and MSU Moorhead verbiage must be significantly positioned apart.

Unacceptable usage E S O TA S TAT E UN I V E R S I T

S TAT E UN I V E R S I T

Y MO O

Y MO O

RHE

RHE

AD

AD

Clu

Clu

b

b MSUM

Clu

b

MSUM Visual Identity Standards

G e o l og y

Usage of the university logo when another logo or graphic element is present.

b

Usage of the university logo when another logo or graphic element is present.

Clu

MSUM verbiage paired with the student organization name AND the graphic element.

G e o l og y

MSUM verbiage paired with the student organization name AND the graphic element.

M S UM

M S UM

MSUM

E S O TA

gy

gy

MSUM verbiage paired with the student organization name and the graphic element.

M I NN

M I NN

MS UM G e o l o

MS UM G e o l o

MSUM verbiage paired with the student organization name and the graphic element.

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Basic Design Standards

Color Palette

Grid

Signature Signoff

Fire Pattern

Flame Icon

Typography Photography


Primary Color Palette

Color

White

The primary color palette contains the three colors in the msum visual system: primarily White, msum Red and msum Gray. Consistent use of these colors will ensure a unified visual identity.

msum Red

msum Gray

coated paper

pantone 187 c

pantone 404 c

uncoated paper

pantone 187 u

pantone 404 u

4-color process

c 7, m 100, y 82, k 26

c 20, m 25, y 30, k 59

r 167, g 24, b 48

r 118, g 110, b 102

html a6192e

html 776e64

electronic media online

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MSUM Visual Identity Standards


Secondary Color Palette

Color

Use of these supplemental colors will lend appropriate variety to msum communications while complementing the primary palette. Please be sure to specify all color selections by appropriate color formula.

msum Orange

msum Gold

msum Green

msum Blue

coated paper

pantone 718 c

pantone 131 c

pantone 383 c

pantone 653 c

uncoated paper

pantone 718 u

pantone 131 u

pantone 383 u

pantone 653 u

4-color process

c 0, m 74, y 100, k 8

c 2, m 39, y 100, k 10

c 29, m 1, y 100, k 18

c 94, m 57, y 4, k 18

electronic media

r 190, g 77, b 0

r 204, g 138, b 0

r 168, g 173, b 0

r 50, g 98, b 149

online

html be4d00

html cc8a00

html a8ad00

html 326295

Color

msum Purple

msum Black

msum Light Gray

msum Metallic Silver

coated paper

pantone 7664 c

pantone Black c

pantone 400 c

pantone 877 c

uncoated paper

pantone 7664 u

pantone Black u

pantone 400 u

pantone 877 u

4-color process

c 74, m 100, y 0, k 10

c 63, m 62, y 59, k 94

c 6, m 7, y 13, k 16

r 101, g 50, b 121

r 45, g 41, b 38

r 196, g 191, b 182

html 653279

html 2d2926

html c4bfb6

electronic media online

MSUM Visual Identity Standards

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Layout Grid

All msum materials are built upon a grid of 20 equal vertical by 20 equal horizontal units. This modular approach ensures structural integrity and enhances the consistency of size and appearance for all visual elements. Used correctly, the grid helps designers achieve balance and results in a clean, wellorganized layout of assets, copy and images. Proportions will vary per size.

The 20 x 20 layout grid is created by dividing any given format (brochure, business card, poster) into 400 equal units (20 high and 20 wide). For example, these guidelines are for an 8.5” x 8.5” page that has been divided into 400 units, each measuring .425” x .425”. All design elements in these guidelines are aligned to the grid.

Grid unit 1/20 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

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MSUM Visual Identity Standards

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20


Symbol

Signoff area, lower 1/3

Horizontal signature

Signoff area, lower 1/3

Vertical signature

Signoff area, lower 1/3

Signature signoff size and orientation

The msum signature or symbol should be placed in the lower 1/3 of the communication cover aligned and sized with the format’s grid. Examples below are a few of the many possibilities.

MSUM Visual Identity Standards

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Fire Pattern

The fire pattern shown below is custom-generated artwork. Therefore, please reproduce it using only the approved electronic files with no alterations. Any substitution will dilute its impact. The fire pattern may be cropped, enlarged or reduced but not reoriented. Its size and shape should be bordered by the grid.

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Pattern orientation

Fire pattern

Fire pattern orientation may not change. Its size should be bordered by the grid.

Fire pattern msum Red, 100% size

Fire pattern msum Red, 500% size

Fire pattern msum Gray, 100% size

Fire pattern msum Gray outlines, 100% size, 30% opacity

MSUM Visual Identity Standards


Flame Icon

The flame icon shown below is custom-generated artwork. Therefore, please reproduce it using only the approved electronic files with no alterations. Any substitution will dilute its impact. The flame icon should always appear vertically and may be flipped left or right horizontally but never flipped upside down.

Flame icon orientation

msum primary color palette

msum secondary color palette

Flame orientation options are flipped left or right but always vertical

Alternate flame variation

Vertical alignment to grid

Horizontal alignment to grid

MSUM Visual Identity Standards

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Typography Primary Typeface

Alternate Typeface

Scala and Scala Sans

Georgia and Verdana

Typography is another important element that adds consistency to all communication materials.

Use of the primary typefaces on all materials is strongly encouraged. However when they are unavailable — for example, in some PC-based programs such as Microsoft PowerPoint, in business correspondence or on the Web — these alternatives are acceptable.

One large typeface family makes up the msum identity system. These fonts may be used separately or in combination.

Scala Family

Scala Sans Family

Georgia Family

Verdana Family

Scala

Scala Sans

Georgia

Verdana

Scala Italic

Scala Sans Italic

Georgia Italic

Verdana Italic

Scala Bold

Scala Sans Bold

Georgia Bold

Verdana Bold

Scala Bold Italic

Scala Sans Bold Italic

Georgia Bold Italic

Verdana Bold Italic

Scala Condensed

Scala Sans Condensed

Scala Condensed Bold

Scala Sans Condensed Bold Scala Sans Light Scala Sans Light Italic Scala Sans Black Scala Sans Black Italic

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MSUM Visual Identity Standards


Photography

The msum photographic style evokes a connection to our community of audiences. Choose images that capture moments and perspectives that reflect our promise of collaboration, opportunity, learning and real-world education.

Photographs of people should show engagement, whether in an activity or with another individual (students with students, students with faculty, student working in a lab). Student-centered or facultycentered photography should appear natural and not posed. Focus should remain on subject matter in a less traditional manner with unique usage of foreground or background elements to create depth and visual texture. Color palette is not limited but should be bright and vibrant.

MSUM Visual Identity Standards

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Application Stationery

Print Examples

Merchandise Signage

PowerPoint Background

Web Standards

Social Media Standards


Business Card msum identity msum signature or symbol is required on the front. msum seal and mission statement are required on the back.

College/Department

First Last Name Job Title

Color palette Business cards use the msum primary color palette. White dominates.

218.477.2142 t 218.477.2142 c 218.477.2142 f email@mnstate.edu

1104 Seventh Avenue South Moorhead, Minnesota 56563 mnstate.edu

Typography Primary: Scala Secondary: Scala Sans Size 3.5� x 2� Grid 20 x 20 equal units Ordering File is available to order from msum Web to Print.

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MSUM Visual Identity Standards

Minnesota State University Moorhead is a caring community promising all students the opportunity to discover their passions, the rigor to develop intellectually, and the versatility to shape a changing world.

A member of the Minnesota State Colleges & Universities System


Letterhead

Print your personalized letter onto the pre-printed msum letterhead. Contact marketingteam@mnstate.edu for the word template.

College of Social and Natural Sciences

email@mnstate.edu 218.477.XXXX 218.477.XXXX

Dear Sir or Madam, Please type you letter here. Use either Georgia or Verdana as your font choices. Please do not change the margins. They are set up to print on official MSUM letterhead.

msum identity msum signature or symbol is required on the front. Color palette Letterheads use the msum primary color palette. White dominates. Letterhead is printed in 2-color. Typography Primary: Scala Secondary: Scala Sans Size 8.5” x 11”

Sincerely,

First Last Name

Grid 20 x 20 equal units Ordering File is available to order from msum Web to Print.

www.mnstate.edu

1104 Seventh Avenue South • Moorhead, Minnesota 56563 Minnesota State University Moorhead is an equal opportunity educator & employer and is a member of the Minnesota State Colleges & Universities System.

MSUM Visual Identity Standards

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Envelope msum identity msum signature and address are required on the envelope. Color palette Envelopes use the msum primary color palette. White dominates. Envelope is printed in 2-color or 1-color (msum gray). Typography Primary: Scala Secondary: Scala Sans Size #10, #10 window, A6, A2 Grid 20 x 20 equal units Ordering File is available to order from msum Web to Print. Personalization 1,000 order minimum is required for envelope personalization. Contact printing@mnstate.edu for prices and more information.

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MSUM Visual Identity Standards

1104 7th Avenue South Moorhead, Minnesota 56563


Note card

msum identity msum signature or symbol is required on the front. Flame icon The flame icon is used as a graphic accent. Color palette Note cards use the msum primary color palette. White dominates. Typography Primary: Scala Secondary: Scala Sans Size 6” x 9” folded to 6” x 4.5”

College or Department Title

www.mnstate.edu

Grid 20 x 20 equal units Ordering File is available to order from msum Web to Print.

MSUM Visual Identity Standards

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Print Examples

By following the guidelines presented in this document, msum communications will maintain a consistent, recognizable style in the marketplace. Graphic elements should be used in a complementary manner. Careful use of the color palette and typography maintain the integrity of the msum brand.

msum identity msum signature or msum symbol is required on all materials. Additionally a msum signature may be used in the communication.

Photography Photography has a selective focus, is closely cropped, and uses a limited palette. Images should reflect simplicity, clarity and humanity. Typography Primary: Scala Secondary: Scala Sans Grid 20 x 20 equal units

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MSUM Visual Identity Standards

mnstate.edu

Color palette Materials use the msum primary color palette. White dominates. The secondary palette is used sparingly as an accent.

ATHLETIC TRAINING College of Science, Health, and the Environment

Fire pattern The fire pattern is used judiciously as a subtle accent.

The athletic training program provides students with outstanding academic preparation and dynamic clinical experiences to help them qualify as candidates for the Board of Certification examination. Since its inception, the program has helped MSU Moorhead students consistently perform at or above the national average on the Board of Certification examination. The program maintains the prestigious Commission on Accreditation of Athletic Training Education (CAATE) accreditation. Application to the program takes place during the fall semester of the sophomore/ transfer year, and only a limited number of students are admitted to the program each year.

Careers

Athletic training is an allied health care profession. Certified athletic trainers specialize in preventing, recognizing, diagnosing, managing and rehabilitating injuries that result from physical activity. Patients include people of all ages—from professional athletes to industrial workers. Athletic trainers work under the direction of a licensed physician and in cooperation with other health care providers. They may work in professional sports, college or high school athletics, hospitals, clinics, physician’s offices, industrial settings, sports medicine clinics or fitness and sports centers. A bachelor’s degree is the minimum requirement to work as an athletic trainer, but the National Athletic Trainers’ Association (NATA) states that 65 to 70 percent of athletic trainers have a master’s or doctoral degree.

Curriculum

Athletic training is a rigorous five-semester program that combines classroom learning with hands-on clinical experiences. The curriculum includes courses in human anatomy, physiology, nutrition, orthopedic assessment, therapeutic modalities, therapeutic exercise, biomechanics and pharmacology. All sophomore-level students and above complete 15 to 20 hours of hands-on experience each week in a variety of clinical rotations. Skills and techniques learned in class are often applied daily to real-life situations. For more information about MSUM, please contact:

admissions@mnstate.edu mnstate.edu 800.593.7246 or 218.477.2161

Minnesota State University Moorhead is an equal opportunity educator and employer and is a member of the Minnesota State Colleges and Universities System. This information will be made available in alternate format upon request by contacting Disability Services at 218.477.4318 (VOICE) or 1.800.627.3529 (MRS/TTY).

Benefits of the Athletic Training Major ▸ Students receive comprehensive clinical experiences at settings that often include MSU Moorhead athletics, Concordia College men’s/ women’s hockey and baseball, large high schools and middle schools in the Fargo-Moorhead area, Urgent Med and Sanford.

The Summer Kodály Institute is a graduate-level program designed for qualified educators and supervisors at every level of musical instruction.

July 13-24, 2015

▸ Students receive expert instruction and mentoring from area physicians and certified athletic trainers from outside the university.

Summer Certification Levels One and Three

▸ Research is an important component of the program. Students present independent and faculty-mentored research at the MSU Moorhead Student Academic Conference.

For more information, visit mnstate.edu/Kodaly

▸ Students and faculty are actively involved in leadership positions at the district, state and national NATA level. ▸ The program’s robust athletic training student association provides students with outstanding opportunities for professional development, networking and socializing. ▸ Approximately a quarter to half of all MSU Moorhead students who graduate from the Athletic Training program go on to pursue graduate degrees each year.

Music

Theatre

Dance

School of Performing Arts


Print design examples

Minnesota State University Moorhead 2015-2016 Viewbook

Discover the MSU Moorhead

EXPERIENCE! Campus life buzzes with exciting activities to explore Clubs and organizations offer endless opportunities to learn, share and develop new friendships.

2014–2015

BIOSCIENCES

The Cheryl Nelson Lossett Performing Arts Series The University Theatre Series

mnstate.edu

College of Science, Health, and the Environment

The University Music Series

Careers

Career opportunities open to biosciences graduates include STEM, biotechnology, natural resource management and research, technical sales and service, teaching an agricultural-related business, and much more. Many MSU Moorhead biology majors are pre-professional students preparing to enter schools of medicine, chiropractic, dentistry, optometry, veterinary medicine, physical therapy, and numerous other graduate programs. The job outlook for biological and medical scientists continues to be strong, with graduate or professional school necessary for employment in certain areas.

Curriculum

We offer the following degrees: ▸ Bachelor of Arts degree in Biology ▸ Bachelor of Arts degree in Biology, with an emphasis in Ecology and Evolutionary Biology (EEB), or an emphasis in Health and Medical Sciences (HMS)

Benefits of the Biosciences

▸ Langseth Hall and Hagen Hall are state-of-theart learning facilities that include a greenhouse, physiology labs, an anatomy lab, ecology labs, a genetics lab, a microbiology lab, an aquatic research facility, biochemistry and biotechnology research, and a herbarium, which provide the tools students need for practical, real-world learning. ▸ All faculty members hold Ph.Ds. or Masters, and regularly contribute to journals and publications, present at conferences and conduct ongoing research projects.

Wind

Ensemble

▸ All students receive individualized course advising by faculty specialized in their career path. ▸ Students have the opportunities to become involved in faculty-mentored research projects. Students work with faculty on research in classroom and lab settings, fieldwork and through independent projects. ▸ MSU Moorhead uses cadavers as a teaching tool in the Human Anatomy course.

Wind Ensemble Concert

▸ Bachelor of Science degree in Life ScienceEducation in preparation to become a secondary and middle school science teacher

▸ There are multiple opportunities for hands-on experience through outreach, volunteering and collaboration.

Dr. Monte Grise, conductor

▸ Minors in Biology, Ecology and Evolutionary Biology, Health and Medical Sciences, Vaccinology, and Biochemistry and Biotechnology

▸ Upper-level Biology elective courses average 10 to 15 students, ensuring that students receive plenty of individual attention and the opportunity to demonstrate their knowledge and skills.

Tickets are $7 adults; $5 seniors and students Purchase online at mnstate.edu/tickets or call the MSUM Box Office at (218) 477-2271 M-F from 10:30 a.m. to 4 p.m. or buy at the door.

▸ MSU Moorhead students have a track record of success in presenting their work at regional and national conferences.

For more information about MSUM, please contact:

admissions@mnstate.edu mnstate.edu 800.593.7246 or 218.477.2161

The Straw Hat Players

The Biosciences Department at Minnesota State University Moorhead features state-of-the-art learning facilities, dedicated, experienced, award winning and highly qualified faculty and an exceptional record of student achievement. Through a combination of outstanding classroom instruction and in-depth, handson research, students who graduate from the program enjoy a powerful advantage over other graduate and professional school applicants and are well-prepared to excel in a variety of science-related careers.

Friday March 6, 2015 7:30 p.m. Glasrud Auditorium in Weld Hall, MSU Moorhead

mnstate.edu/spa Minnesota State University Moorhead is an equal opportunity educator and employer and is a member of the Minnesota State Colleges and Universities System. This information will be made available in alternate format upon request by contacting Disability Services at 218.477.4318 (VOICE) or 1.800.627.3529 (MRS/TTY).

Hansen Theatre | Gaede Stage | Fox Recital Hall

Music

Theatre

Dance

Minnesota State University Moorhead is an equal opportunity educator and employer and is a member of the Minnesota State Colleges and Universities System. This information will be made available in alternate format upon request by contacting Disability Services at 218.477.4318 (voice) or 1.800.627.3529 (MRS/TTY).

School of Performing Arts

MSUM Visual Identity Standards

37


Merchandise

The msum logo is a registered Federal trademark and is owned exclusively by the university. Anyone wishing to use the msum symbol and signatures on merchandise must first request design approval from Trademark Licensing at:

SMA, Inc. Jared Harding jharding@smaworks.com 8900 Keystone Crossing, Suite 605 Indianapolis, IN 46240 t 317.669.0806 f 317.669.0810

Approved Merchandise Vendors Download the approved merchandise vendor at mnstate.edu/marketing/merchandiseordering.aspx The approved merchandise vendor list will be continually updated as additional vendors are approved to use the new msum visual identity/logo. Send questions about merchandise ordering to marketingteam@mnstate.edu msum clothing and merchandise may also be purchased at the msum Bookstore.

38

MSUM Visual Identity Standards


Order MSU Moorhead Name Badges at the price of $12 each. Please order your badge from our online order form:

When ordering merchandise, you may request the full msum logo, full logo with department title, or just the M symbol with department name. See page 15 for examples of the M symbol with department titles. Refer to pages 54-55 for complete logo options.

http://appserv.mnstate.edu/ instrmedia/name_badge.htm Using this form allows faster processing of your order.

You may use an all red variation of the logo for printing on merchandise with a dark gray background. Dual color (red and gray) is preferred to create a sense of collaboration. Any other use of the red logo is strictly prohibited. Contact SMA, Inc. for design approval.

MSUM Visual Identity Standards

39


Room Identifier ADA Signage Insert with Brushed Aluminum Frame Mounted with VHB Tape/Bolts

1/16” 2-ply & 1/32” Brushed Aluminum / Black (Back Plate) Charcoal Gray Verbage

1/16” 2-ply & 1/32” Brushed Aluminum / Black (Back Plate)

202 B CONFERENCE ROOM

Optional Slider

IN USE

10”

1 MM PVC White (Digital flame graphic print)

Braille: American, stainless steel braille beads

Sign Sizes Classrooms, Rest Rooms, Directions, etc 10” x 10” Offices, Dorm Rooms 8” x 6”

40

Vinyl and Substrate colors MSUM Red Arlon High Performance 2100 / 2200 / 2270 - 01 Red Gerber High Performance 220 / 225 / 230 - Cardinal Red MSUM Gray Arlon High Performance 2100 / 2200 / 2270 - 52 Dark Gray Gerber High Performance 220 / 225 / 230 - Dark Grey MSUM Silver Arlon High Performance 2100 / 2200 / 2270 - 07 Silver Metallic Gerber High Performance 220 / 225 / 230 - Silver

MSUM Visual Identity Standards

Contact: Katie Berning Marketing & Communications MSU Moorhead berninka@mnstate.edu 218.477.2340 mnstate.edu/marketing


353 B 3” x 18” Dorm Room

WOMENS RESTROOM 10” x 10” Restroom - Women

• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage Braille: American

MENS RESTROOM 10” x 10” Restroom - Men

• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage Braille: American

• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) • 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage • Braille: American

PLANETARIUM 8” x 24” Wayfinding/Directional - Wall Mount

1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) • 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage • Braille: American

ELEVATOR 10” x 10” Elevator

• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage Braille: American

STAIRS 10” x 10” Stairs

• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage Braille: American

STUDENT ACTIVITIES 8” x 36” Wayfinding - Double Sided - Hang from Ceiling

1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) • 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage • Braille: American

102 A OFFICE Jane Smith

6” x 8” Office Sign with Window

• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage Braille: American

202 B CONFERENCE ROOM

Sign Sizes:

IN USE 10” x 10” Conference Room with Slider

• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage Braille: American

MSUM Visual Identity Standards

41


Departmental Identifier Social Work

16”

Student Senate

Vinyl Logo and Verbage 8” x 24”, 8” x 30”, 8” x 36” 1/16” Brushed Aluminum, Gray Vinyl Verbage, DS Tape Mount

Speech Language & Hearing Sciences

18”

18”

5”

Vinyl Verbage - 6”- 8“h, 1/16” Brushed Aluminum Back - 18” x 18“, 4 Aluminum Stand-offs, 3-D Acrylic Logo, DS Tape Mount

42

MSUM Visual Identity Standards

Marketing & Communications

5”

Vinyl Verbage - 5”h, 1/16” Brushed Aluminum Back - 18” x 18“, 4 Aluminum Stand-offs, 3-D Acrylic Logo, DS Tape Mount


Window Identifier Admissions 10”

Admissions

Hours: Monday – Friday 8 - 4:30

Hours: Monday – Friday 8 - 4:30

Admissions Window ID size may vary slightly to accomodate window dimensions

Admissions

Admissions

Hours: Monday – Friday 8 - 4:30

Hours: Monday – Friday 8 - 4:30

Admissions

Admissions

Hours: Monday – Friday 8 - 4:30

Prefered Application: on Sidelight All Materials: Vinyl Lettering

Secondary Applications: Door Glass MSUM Visual Identity Standards

43


Retail Identity

Dragon Café Dragon Café Dragon Café 14 x 65”, 16 x 72”. Flame icon with flame print on brushed aluminum plate layer. Brushed aluminum background plate with flame print. 3D lettering in brushed aluminum layer. Options: Combinations of 7 msum primary or secondary colors shown below.

44

MSUM Visual Identity Standards


MSUM Visual Identity Standards

45


PowerPoint Background msum identity msum signature or msum symbol is required on all PowerPoints. Fire pattern The fire pattern is used judiciously as a subtle accent. Color palette PowerPoints use the msum primary color palette. White dominates. The secondary palette is used sparingly as an accent. Typography Primary: Scala Secondary: Scala Sans Alternate: Verdana or Georgia Size 4:3 ratio 16:0 ratio Grid 20 x 20 equal units

46

MSUM Visual Identity Standards

Download PowerPoint and other backgrounds at mnstate.edu/marketing/templates. aspx.


Web Standards and Policies The following web standards apply to all web pages for MSUM Offices, Colleges, Departments, Programs and Student Organizations. *Note: See section below for standards for faculty, staff, and instructional web pages. 1.

The Visual Identity Standards Guide applies to all MSU Moorhead web pages. The standards specify appropriate use of the university’s logo, symbols, typefaces and colors.

2.

All MSU Moorhead web pages will be developed, designed and supported by the MSUM Web Team, which is comprised of the Web Communications Strategist from University Marketing, the Web Master/Designer from Information Technology and the Web Developer from Information Technology.

3. All university web pages will comply with the World Wide Web Consortium (W3C) Standards (http://www.w3.org/standards/). 4.

All university web pages will comply with the MnSCU Accessibility Guidelines (http://webmasters.mnscu.edu/accessibility), including the Web Accessibility Initiative (WAI) (http://www.w3.org/WAI/). ▸▸ Minnesota State Colleges and Universities by law (Minnesota Statutes 2008, section 248.07) and policy forbids discrimination against individuals with disabilities in providing services to the public or its constituencies. Because of the importance of access to electronic information and other Web based resources, MnSCU is committed to provide web sites that are accessible pursuant to the standards set forth in Section 508 of the federal Rehabilitation Act.

*Web standards for all faculty, staff, and instructional web pages. Instructional Technology staff is available to help faculty develop their instructional web pages. You can contact them via phone at 218.477.2135 or email at its@mnstate.edu. The web standards are mandatory for all faculty, staff and instructional web pages with the exception of item #2, which is optional for all faculty, staff, and instructional web pages.

MSUM Visual Identity Standards

47


Web Content Standards 1. Typography

e. Title bar headings Titles or headings on the red bar across the main photo banners can be up to 46 characters in length. The type is Verdana 2.2em.

The MSU Moorhead website utilizes Verdana for its primary typeface. Georgia is also accepted as an alternate typeface for headings, subheadings and additional usage.

f. Paragraph length Paragraphs should be one to four sentences in length but should not exceed six character lines.

Preferred color choice is standard black type on a white background, red type on a white background (typically for headings), or white type on a red background. Type that is hyperlinked should be red. (Please see color palette section of visual identity guide for proper color codes).

g. Photo banners The main rotating photo banner on the MSUM homepage should consist of a two- to five-word heading and a 6-12 word descriptor for each rotating image.

2. Copy Requirements The minimum point size for web copy is .9 em. Copy requirements are dependent upon placement and should follow the parameters below:

3. Thumbnails Thumbnail features, most commonly seen in the right-hand column of the website, should include a two- to five-word title with a five- to eight-word descriptor above the thumbnail image.

a. Body Copy [p: font-size: 0.9em] Body copy should be .9em Verdana. b. Headings [h1: font-family: Georgia; color: #333333; font-size: 1.7em; font-weight: normal] Headings or titles should be 1.7 em Georgia. c. Subheadings [h2: font-family: Georgia; color:#333333; font-size:1.4em; fontweight:normal] Subheadings should be 1.4 em Georgia. d. Additional heading style [h3: font-family: Georgia; color: #000000; font-size: 1.4em; font-weight: normal; border-bottom-width: 2px; border-bottom-style: solid; borderbottom-color: #a7192c] A third style of headings can be 1.4 em Georgia with border styles applied.

48

MSUM Visual Identity Standards

All MSU Moorhead web pages must use standard university terminology in referring to departments, courses, and organizations. The content of all MSU Moorhead web pages must be current, accurate and understandable.

The image should be 140 px x 100 px.

navigation for Academics, Admissions, Student Life, Athletics, Visitors and About MSUM. b. Footer Every web page should include the standard footer, which includes the Mission, the MnScu and Affirmative Action Notice, Accessibility, Disclaimer, Emergency, Copyright, Contact Us, A-Z index, Jobs, Maps and the Campus Address and Phone Number. c. Logo All official University websites are required to include a link back to the homepage (http://www.mnstate.edu) via the University wordmark.

5. University References The institution’s full name is Minnesota State University Moorhead. The name may appear as follows: Minnesota State University Moorhead

Below the thumbnail image should be a hyperlink with a > sign indicating a hyperlink to the page with related content.

4. Required Page Elements All pages should follow the University-standard three-column template. a. Header Every web page should include the standard header, which includes the academic wordmark, the Ask MSUM, Directory and Give to MSUM icons as well as the main

MINNESOTA STATE UNIVERSITY MOORHEAD

Acceptable abbreviated forms include: MSU Moorhead MSUM Any form used other than those listed are considered incorrect.


6. Degree References

When abbreviating an academic degree, insert a period after each letter (no space between). Ph.D. is usually abbreviated. B.A., Bachelor of Arts B.S., Bachelor of Science M.A., Master of Arts M.S., Master of Science M.F.A., Master of Fine Arts M.L.A., Master of Liberal Arts Ph.D., Philosophiae Doctor (Doctor of Philosophy)

7. Offices, Organizations and Departmental References Names of departments, organizations and offices should be spelled out upon the first reference with the abbreviation (if applicable) included in parentheses. On second reference, the department or office should be abbreviated (where applicable) with uppercase letters and no periods. For example: Comstock Memorial Union (CMU) is a popular gathering place on campus. Within the CMU, there are…. Names of departments, organizations, offices, programs and colleges should be capitalized when specifically referenced and/or when the full title is used. Use lowercase if no proper name is used. For example: Department of Art & Design….the department offers… The Student Academic Conference….the conference is a unique venue… The Master of Liberal Arts Program….the program requires…

8. Photography Style Standard photo dimensions for the main photo banners is 556 px x 325 px. Thumbnail images are 140px x 100px. All images should be high quality to allow for resizing and cropping for maximum visual impact. Images should have a minimum pixel size of 800x600 and a minimum of 96 DPI for optimal resolution. The general photography style should follow the parameters below: ▸▸

▸▸

Main photo banners should have a unique, rotating selection of 3-5 images that blend people (students, faculty and alumni), place (classrooms, facilities, buildings) and stock imagery (if applicable). Images should have varying angles and composition for variety. Photographs of people should show engagement, whether in an activity or with another individual (students with students, students with faculty, student working in a lab).

9. URLs/Links Any reference to content that is already available on the MSU Moorhead website should provide a link rather than duplicating the material (i.e. Admission information, course descriptions, degree requirements). All links on web pages should connect properly and should not produce an error message of any kind. URLs can be indicated with the prefix ‘www’ rather than including the full address with ‘http://’. For example: Visit www.mnstate.edu. Hover states (when placing the cursor over a hyperlink) should be indicated with an underline or with a change in color relative to the font or the text backdrop.

10. Miscellaneous Items Bulleted lists (ordered and unordered lists) should either be the default bulleted list with circles or the default numbered list. For example:

▸▸

Student-centered or faculty-centered photography should appear natural and not posed.

• Freshmen • Sophomores • Juniors

▸▸

Focus should remain on subject matter in a less traditional manner with unique usage of foreground or background elements to create depth and visual texture.

OR

▸▸

Color palette is not limited but should be bright and vibrant.

1. Freshmen 2. Sophomores 3. Juniors

11. Contact Us For questions, information or assistance related to the web standards, please contact the MSUM web team at webteam@mnstate.edu.

MSUM Visual Identity Standards

49


Social Media Guidelines These guidelines are the standard both legally and ethically for: 1.

Those posting on behalf of MSU Moorhead

2. Those who identify themselves in social mediums as employees of MSUM 3.

MSUM social media administrators/managers/content producers

The university has always protected the freedom of speech for our faculty, staff and students. These guidelines are meant to enact an ethical and moral standard on our university’s public mediums—they are not meant to restrict personal freedoms and personal social media activities. Follow our social media requirements as a representative of MSU Moorhead.

Laws, Regulations, and Policies

Minnesota State University Moorhead recognizes social mediums as official communication channels between the university, our constituents and general public.

> Submit for approval the profile image/avatar of each account/site to ensure MSUM branding standards are upheld. Be thoughtful about the type of photos you share. Consider adding a watermark and/or posting images at 72 dpi and approximately 800x600 resolution to protect your intellectual property. Images at that size are sufficient for viewing on the web, but not suitable for printing. Contact University Photography at 218.477.2338 or upgphoto@mnstate.edu with questions. > Clearly indicate in the account’s description that it is the official representation of the unit and legally associated/affiliated with Minnesota State University Moorhead. > Include a disclaimer statement regarding content and opinions contained on the site (see example on page 5). > Agree to a consistent level of posting in order to build awareness and generate followers. Guidelines recommend posting 3 to 5 times a week on Facebook, 3-10 times daily on Twitter and the other platforms regularly.

To ensure that Minnesota State University Moorhead is properly portrayed and protected on the Internet, this policy establishes criteria by which social media sites become officially endorsed by the university. Such recognition enables MSUM to monitor its presence on social media sites that purport to represent the institution or affiliated units, without involving excessive censorship or limiting academic freedom. The goal of endorsement is to ensure the university is represented in a fair, accurate and legal manner while protecting the brand and reputation of the institution.

> Sites not updated regularly will be subject to deletion.

Official endorsement means the social media site will be listed on the university’s social media website and, whenever feasible, will be linked to, promoted and featured in marketing and communication activities.

> Adhere to the same standards of conduct and communication that are expected in the workplace.

The following actions are required to become officially endorsed: > Notify the university’s digital marketing specialist of the proposed site. (The site or platform must already be vetted by the appropriate administrative leader, i.e., dean, chair, director, etc.) > Register the site and name of the parties responsible for content for each site with the university’s digital marketing specialist. This ensures effective communication and content coordination capabilities.

50

MSUM Visual Identity Standards

> Sites that model spam will also be removed. Organize your posts, tweets and pins, and avoid posting excessive messages within the same timeframe. > Monitor replies and comments, and respond promptly and appropriately. Unanswered questions or unaddressed concerns may generate negative posts that reflect on MSUM’s social media effort as a whole. (Best practice suggests checking and responding at least twice per day.)

> Protect confidential and proprietary information. Do not post confidential or proprietary information about MSUM, students, employees, or alumni. Employees must follow the applicable federal requirements such as FERPA and HIPA, as well as NCAA regulations. Adhere to all applicable university privacy and confidentiality policies. See the MSUM policy website at mnstate. edu/policies. > Post accurate information. Clarify and consult sources before posting. > Be mindful of intellectual property rights and copyright rules. Cite and link to the MSUM website (Dragon Digest) and sources whenever possible.


> Avoid content that could be interpreted as obscene, offensive, threatening or illegal. > Adhere to Terms of Service (or Terms and Conditions) as defined by the social media website in which the user is participating. > Respect university time and property. University computers and time on the job are reserved for university-related business as approved by managers. It’s appropriate to post at work if your comments are directly related to accomplishing work goals. All university employees must abide by the MnSCU policy on the Acceptable Use of Computers and Information Technology Resources. Failure to carry out any of these laws, regulations and policies could result in the termination of social media platforms.

Starting and maintaining a new social media page, group, or account on behalf of MSUM Social media provides an opportunity to reaffirm the mission of MSU Moorhead, to strengthen our brand, to promote accomplishments of our faculty, students and alumni, to engage with stakeholders and to be a valued community member. See MSUM’s Strategic Plan for more information at mnstate.edu/it/strategic-plan.

Social media guidelines when posting for personal use Maintain personal blogs, social media accounts and websites on your own time. If you identify yourself as a Minnesota State University Moorhead community member, you are sharing your own views and not that of the University. You must use a disclaimer such as: “The views expressed here are mine and do not necessarily reflect the views of Minnesota State University Moorhead.”

Resolving conflicts and concerns Social media technology is evolving, and social media participants are constantly pushing the envelope as to what is acceptable. We recognize that this policy cannot address all of the situations and circumstances that may arise in the social media world. Users can contact Meghan Feir, the digital marketing specialist, at feirme@ mnstate.edu or socialmedia@mnstate.edu for guidance.

MSUM Visual Identity Standards

51


Athletics Standards

Athletics Symbol

Athletics Signature

Athletics Typography

Athletics Samples


Athletics Symbol

Recognized student groups and organizations can use the official Dragon Logo upon approval.

54

MSUM Visual Identity Standards

The athletic symbol is a custom design fire-breathing dragon. The Dragon symbol must be accompanied by reference to Minnesota State University Moorhead Dragons Athletics.


Athletics Symbol

The msum athletics symbol as a graphic element may only be reproduced in the following colors. All symbols may be used on print materials and clothing. In a one-color treatment, the Dragon symbol must appear in black or white (in a reverse treatment). In a two-color treatment, the logo must appear in black, and the tongue of fire on the dragon must appear in red. The logo may be reversed from a dark background or photograph and must appear as white or white with a red tongue of fire.

Red and black

The Dragon logo may not be tipped or angled. Do not modify, scan, or recreate the symbol. Official versions may be obtained through the Athletics Department.

Black

Reverse

MSUM Visual Identity Standards

55


Athletics Signature

The primary msum athletics signatures shown below are custom-generated artwork. Therefore, please reproduce it using only the approved electronic files. Any alterations will dilute its impact. The primary signature may be applied in two formats, with or without the Dragon symbol.

With symbol

Without symbol

56

MSUM Visual Identity Standards


Athletics Signature

This logo may only be used for Athletics. Shades of gray and gradients (such as on our website) must use the black/red-flame dragon. For secondary options, see page 54.

Red and Black

Black

White

Red

MSUM Visual Identity Standards

57


Athletics Typography Header Typeface

Primary Typeface

The official header typeface of Dragon Athletics is ITC Machine. This type may be skewed 5 to 10 percent to be made italic.

Verb

ITC Machine ITC Machine italic

Typography is another important element that adds consistency to all communication materials. One large typeface family makes up the identity system. These fonts may be used separately or in combination.

Verb Family Verb Extra Light

Verb Bold

Verb Extra Light Italic

Verb Bold Italic

Verb Light

Verb Extrabold Italic

Verb Light Italic

Verb Extrabold Italic

Verb Regular

Verb Black

Verb Regular Italic

Verb Black Italic

Verb Medium

Verb Ultra

Verb Medium Italic

Verb Ultra Italic

Verb Semibold Verb Semibold Italic

Alternate Typeface The alternate typeface for Dragon Athletics is Veranda as seen on page 28. No other fonts may be used. 58

MSUM Visual Identity Standards


Athletics Samples

JOI NT HE DRA GON FAM ILY

PARTNERSHIP PLAYBOOK

Wort Swi

Lauren Dietz (Jr., Spicer, Minn.) // Cody Christ (Jr., Dazey, N.D.) // Molly Montonye (Sr., Graceville, Minn.) // Ashley Leintz (Sr., Bismarck, N.D.) // Adam Jiskra (Sr., Grafton, N.D.) // Abby Wolpern (Sr., Belle Plaine, Minn.)

FARGO-MOORHEAD

Bellbanks.

MSUM Friends & Family Receive 15%* Off Our Standard Rates (*subject to availability)

2015 FALL SPORTS

SCHEDULE

MSUM Visual Identity Standards

218-284-1000 • Marriott.com

Go Dragons!

1333 South 8th Street | M

bellbanks.co

59


Appendices

Approved Marks

Identity Matrix


62

MSUM Visual Identity Standards


MSUM Visual Identity Standards

63


Department

Identity Matrix

msum Horizontal Logo

msum Vertical Logo

Business Cards

Letterheads Standard Executive

● ●

● ●

Envelopes

Signage

Vehicular Signage

Marketing Materials Brochures Posters Advertisements Flyers Folders News Releases

● ● ● ● ● ●

● ● ● ● ● ●

Internal Materials Routing Slips Fax Sheets

● ●

● ●

Websites

PowerPoints

Merchandise Clothing Gift Items

● ●

● ●

● ●

msum Symbol

Symbol with Department

Official Seal

● ● ● ● ● ●

● ● ● ● ● ●

● ●

● ● ● ● ●

Ceremonial Note Cards/Invites Diplomas

MSUM Visual Identity Standards

Athletics Logo

Athletics Uniforms Promotional Gifts

64

Dragon Symbol

● ●

● ●

Old Logo


Marketing Department Minnesota State University Moorhead 1104 7th Avenue South Moorhead, MN 56563 mnstate.edu/marketing

MSUM Visual Identity Guidelines  

MSUM Visual Identity Standards, September 2011

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